Industry News

TALKERS News Notes

imOne More Debate Story Out of Philly.  We must share this with you.  Last night’s spectacular was a bonanza of activity for Audacy’s swing state news/talk giant WPHT (as is this entire election).  The station is the home of Walter M Sterling’s idiosyncratic “Sterling Every Damn Night” 9:00 pm – 12:00 midnight.  Sterling (a.k.a. Walter Sabo) aired the entire debate followed by probing analysis from a male entertainer, “Donald Trunk,” in addition to “Steven a baker and bakery owner,” “Thea Landen, a smutty book author,” “Celena Ballerina a senior in college” and the station’s real midday host Dom Giordano. For one hour, they discussed how crappy their food and electrical bills are as well as how confusing the debaters were. A caller thanked Thea for her nightly smutty book readings stating, “She reminds me of my wife.”

Industry News

EDISON RESEARCH: “Share of Ear” Q2 Audio Ad-Supported Data Available

For the last 10 years, Edison Research’s quarterly “Share of Ear” study has been an authoritative examination of time spent with audio in America. The Cumulus Media / Westwood One analysis of the just-released Q2 2024 data   focuses on “what advertisers care about” – ad-supported audio.  Here are some of the findings as presented in a special report by Pierre Bouvard, chief insights officer of the Cumulus Media | Westwood One Audio Active Group®:

• Since consumer interest in Pandora Radio hit an all-time high in 2008, its audience and profile have significantly collapsed, according to Google Search trends.

• A brand-new Advertiser Perceptions study conducted in August 2024 reveals marketers and media agencies need to “take the me out of media” as they wildly overestimate Spotify and Pandora audiences and dramatically understate AM/FM radio’s shares.

• AM/FM radio represents the dominant ad-supported audio platform with a 69% overall share and a massive 86% in-car share.

• Podcast audiences soar. At a 19% share of ad-supported audio, podcasts now represent one out of every five minutes of U.S. ad-supported audio.

• Among registered voters, AM/FM radio leads in ad-supported audience share (69%), followed by podcasts (19%).

Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. For more details, click here for the Cumulus Media | Westwood One Audio Active Group® analysis of the just released Q2 2024 data.

 

 

Industry News

The Stars Turned Out for John Catsimatidis 76th Birthday Bash

WABC Party WABC CEO/owner John Catsimatidis was joined by a wide array of friends and stars from the worlds of radio, television, politics, and entertainment this past Friday evening (9/6) at his annual charity gala celebrating his 76th birthday. The event took place at Cipriani, the swank hotspot on 42nd Street near Grand Central Station.  Joining the billionaire mogul of the broadcasting, grocery, and energy industries, were WABC figures including “Cousin” Bruce Morrow and Red Apple Media president Chad Lopez. This year’s event benefited the Tunnel To Towers Foundation, the New York City Police Athletic League, and St. Francis Feed the Hungry.  The event drew more than 600 attendees, including politicians, celebrities, and WABC Radio clients.  The evening included performances by Tony Orlando and Dawn, Andy Kim, and more.  Pictured at the party (left to right): Vinnie Medugno, Joe Piscopo, Tony Orlando, Margo Catsimatidis, Cousin Brucie Morrow, and John Catsimatidis. For more extensive coverage of the spectacular event, check out the New York Post’s Page Six by clicking here.

Industry News

Connoisseur Morphs WICC, Bridgeport into “The Voice of Connecticut” to Fill Gap Left by the Late WCBS 880

WICCConnoisseur Media tells TALKERS about a variety of significant changes for its Western Connecticut news/talk powerhouse, WICC 600 AM, Bridgeport – changes inspired by the closing of Audacy’s WCBS 880 in adjacent New York City. Brigitte Quinn WICC is now “The Voice of Connecticut” expanding its reach by simulcasting on 95.9 FM, previously home to classic rock formatted “The Fox.” This strategic move is designed to strengthen WICC’s position as Fairfield County’s premier source for news, talk, and information.  A pivotal part of this transformation is WICC’s new affiliation with CBS News, which will provide national news coverage at the top of every hour. Station officials tell TALKERS, this partnership reinforces WICC’s role as the region’s trusted news source, delivering timely and credible information to the communities it serves.  “This rebranding and expansion to 95.9 FM represents a pivotal moment for WICC,” stated Keith Dakin, VP of Programming for Connoisseur Media. “The talent on our team, coupled with our new affiliation with CBS News, will allow us to meet the demand for news and talk programming in Southern Connecticut. We’re excited about this next phase and looking forward to serving a much wider geography and bigger audience.”  But, as the saying goes, that’s not all.  A new local daytime show from 12:00 noon-2:00 pm ET will be added beginning September 30th hosted by Brigitte Quinn who was the creator, host, and managing editor of “Newsline” on WCBS 880.  She was the station’s first female morning-drive anchor and later anchored mornings on 1010 WINS. Quinn’s TV career includes roles at MSNBC, NBC News at Sunrise, and Fox News Channel.  Quinn remarks, “Ever since my family and I moved back to beautiful Connecticut, I’ve become a faithful WICC listener. I’m delighted to be joining such a great news/talk radio station, ‘The Voice of Connecticut.’”  Quinn’s addition brings WICC’s entire daytime lineup local as she joins talk hosts Melissa Sheketoff 5:00 am -10:00 am, Lisa Wexler 10:00 am-12:00 noon and Paul Pacelli from 2:00 pm-6:00 pm.  New additions to weekend programming also include Emmy nominee Chef Plum, Mike Cerulli of WTNH, New Haven,  and Dave Ruden of the Ruden Report covering local high school sports.  The station plans to continue evolving in this direction with one more critical news reporter position to fill. “We invite Fairfield County listeners to tune in to ‘The Voice of Connecticut,’” says Kristin Okesson, SVP of Connoisseur Media Connecticut. Connoisseur Media Logo“Our affiliation with CBS News paired with these exciting changes in programming reinforces our commitment to deliver modern, engaging content and we’re confident that our audiences will appreciate the new ‘voice’ they hear.   I’m especially proud that our daytime shows are hosted by four incredibly talented hosts – three of them in particular are outstanding women in their own right.” WICC can be streamed at voiceofct.com.  For more insight into these changes, check out WICC host Lisa Wexler’s interview conducted on air yesterday with company CEO Jeff Warshaw by clicking here.

Industry News

Newsmax Files With SEC for Initial Public Offering, Plans to List on NYSE

Industry News

TALKERS News Notes

Beasley Broadcast Group Launches Exchange Offer, New Notes Offer, Tender Offer and Consent Solicitations Relating to Existing Notes. Beasley Broadcast Group is offering, to people who hold its current debt, the opportunity to exchange their existing debt for new debt with slightly better terms, as well as some shares of the company’s stock. The company is also giving an option for those debt holders to sell part of their debt for cash, though at a lower price than its original value. Beasley hopes this will help improve its financial situation by reducing its debt and extending the deadline for paying it off. Most of their debt holders are already on board with this plan.

FOX Weather Debuts Sports Weather Video Podcast.  FOX Weather meteorologists Ian Oliver and Steve Bender are debuting a one-of-a-kind sports weather video podcast entitled “Storming the Field” today (9/6). The podcast, which will air each week during the NFL season, will be made available on FOXNewsPodcasts.com, FOX Weather’s YouTube page and stream Friday nights on FOX Weather from 11:00 -11:30 pm ET.  Featuring FOX Weather’s exclusive Risk of Weather Impact (ROWI) forecast, Oliver and Bender will break down how the weather will affect each week’s top NFL games and players. They will be joined by a special guest to preview each game, detail how the teams will handle the elements and explain the impact weather will have on the fan experience, fantasy football and sports betting. Free agent NFL running back Melvin Gordon III is Oliver and Bender’s guest on today’s first episode.

 

Industry News

Catsimatidis Adds Roger Stone to WABC and Expanding Syndie Roster

Roger StoneWABC, New York/Red Apple Media owner/CEO John Catsimatidis continues to add intriguing live elements to the lineup of his radio station and leverage them into product for his growing syndication platform, Red Apple Audio Networks.  The latest such addition to the station and network is unapologetically controversial political strategist Roger Stone.  Since the 1970s, Stone has worked on the campaigns of Republican politicians, including Richard Nixon, Ronald Reagan, Jack Kemp, Bob Dole, and most recently, Donald Trump.  Stone’s show is heard on WABC, Sunday afternoons from 3:00 pm to 6:00 pm ET.  The first two hours focus on national and world news and are available to radio stations across the nation via the Red Apple Audio Network.  The third hour is specific to WABC and issues focused on the New York area.  In making the announcement about his new association with Stone, Catsimatidis tells TALKERS, “His insightful commentary on the political landscape and what’s ahead for America will be of tremendous value to our listeners in New York, around the country, and around the world.”  Stone adds, “John has done a great job bringing in big names from politics, business, and entertainment and I’m looking forward to enjoying being on the radio, sharing my perceptions about what’s going on in Washington and the world, and connecting with listeners across America.”

Industry News

TALKERS News Notes

Blood Donation Event

National Blood Donation Week.  Yesterday (9/4) was National Blood Donation Day in America and this is National Blood Donation Week (9/1-9/7). Las Vegas-based TMN syndicated and TALKERS Heavy Hundred host Dr. Daliah Wachs was instrumental in creating these established annual events during which governors across the U.S. unite to help generate blood donations and raise awareness in support of the nation’s blood banks. A former recipient of the TALKERS “Humanitarian of the Year” award, she is pictured above giving blood while being interviewed yesterday by media personality Everett Cardwell on Las Vegas TV station KSNV channel 3.   Drives are being held across the country and can be found by visiting the American Red Cross website.  For media inquiries, or to arrange an interview, please contact Dr. Daliah Wachs at doctordaliah@hotmail.com or (702) 279-4123.

 

  Toyota and Lexus Join New Three-Year SiriusXM Subscription Program.  LexusSiriusXM today (9/5) announced that Toyota is now participating in its new three-year Extended Service Subscription program designed to empower automakers and dealerships in the United States to deliver even more value to new-vehicle buyers. Through this program, participating Toyota and Lexus retailers across the nation are now able to include the Extended Service Subscriptions to SiriusXM’s leading audio entertainment services with the purchase of select new vehicles, expanding the Toyota and Lexus Connected Services features available for customers while providing flexibility in payment options.  ToyotaSiriusXM capability is a standard feature in all Toyota and Lexus models sold in the United States. Now, participating Toyota and Lexus dealerships can choose to add the three-year Extended Service Subscription to new models featuring the latest Toyota Audio Multimedia and Lexus Interface. The three-year subscription’s cost will be added to the vehicle’s purchase or lease price. Vehicles that do not include the three-year Extended Service Subscription will continue to include a standard three-month trial subscription to SiriusXM.

 

Industry News

Hubbard’s “myTalk 107.1” to Tackle Domestic Violence in Special

My TalkHubbard Radio’s innovative Twin Cities talk outlet, “myTalk 107.1” (KTMY, Minneapolis-St. Paul)  is teaming up with noted filmmaker/author/social activist Justin Baldoni Justin Baldoniand two domestic violence agencies to host a roundtable to discuss the pain and trauma of domestic violence.  myTalk 107.1’s Brittany Arneson, Kendall Mark and Colleen Lindstrom will lead the conversation live on the radio from 3:00 to 4:30 pm CT tomorrow (9/5).  The program will also be available on demand.  Station officials tell TALKERS, the goal of the discussion is “to create an open dialogue to help remove unwarranted shame from victims and bring the issue into the light to work toward a solution.” Justin Baldoni produced, directed, and played a leading role in the film “It Ends With Us” which has brought domestic violence to the forefront,Colleen Lindstrom spurring honest and open conversations about an issue that is too often not discussed. The film has grossed over $275 million worldwide.  Joining the conversation will be representatives from two agencies – No More Foundation and Tubman.  Brittany and KendallNo More Foundation is a national agency with a mission to “end domestic and sexual violence by increasing awareness, inspiring action, and fueling culture change.”  Tubman is a Minneapolis-St. Paul-based domestic abuse agency with a mission “to advance opportunities for change so that every person can experience safety, hope, and healing.”  myTalk 107.1 has hosted a series of award-winning roundtable discussions about important issues inspired by current events and pop culture news. Past roundtables have tackled teen suicide, sexual harassment, and transgender issues.

Industry News

Sinclair Communications to Launch New N/T Radio Station in Norfolk, VA

WTAR
Sinclair Communications will be launching its second news/talk radio station in the Norfolk, VA market. “Talkradio 96.5 FM/850 AM” WTAR, will debut on September 16 as an accompaniment to the company’s heritage talker in the market – 790 WNIS.  Company officials tell TALKERS, “With the ever-changing landscape of news and talk shows, we are committed to providing our listeners with even more variety, content, and personalities to choose from,” adding, “WTAR 96.5/850 is designed to be the perfect complement to our heritage news/talk station, 790 WNIS, offering a diverse lineup of engaging shows that cater to a wide range of interests. Whether you’re looking for the latest in local, regional, or national news, or seeking smart and entertaining political commentary, WTAR has something for everyone.”

The station will debut with the following weekday programming lineup:

1:00 am-5:00 am        Other Side Of Midnight with Frank Morano (live, Red Apple)

5:00 am-6:00 am        America’s First News (live, Compass Media)

6:00 am-9:00 am        Kerry Dougherty & Mike Imprevento (live, Local)

9:00 am-12:00 pm      Glenn Beck (live, Premiere)

12:00 pm-3:00 pm      Dan Bongino (live, Westwood One)

3:00 pm-6:00 pm        Guy Benson (live, FOX)

6:00 pm-9:00 pm        Jesse Kelly (live, Premiere)

9:00 pm-11:00 pm      Michael Berry (DB, Premiere)

11:00 pm-1:00 am      Our American Stories with Lee Habeeb (DB, Premiere)

 

Industry News

Premiere Adds “The Michael Berry Show” to National Line Up of Stars

Industry News

Hybrid Talk/Music Personality TJ Taormina Returns to NYC with First Ever “Pop-Up” Radio Station

TJ Pop Up StationHere’s an industry experiment worthy of widespread attention. United Stations Radio Networks (USRN) has launched an exclusive radio “pop-up” station on 98.7FM WEPN, the former home of ESPN Radio in New York City.  This past weekend  (8/31), the Emmis Corporation station became “TJ98.7: A Pop-Up Station” as a limited engagement, and features an ambitious mix of contemporary programming, including the rapidly growing morning program, “The TJ Show,” hosted by Z100 Alumni, TJ Taormina. TJ TaorminaThe innovative project marks TJ Taormina’s return to the NYC radio market with the mission of offering listeners a fresh blend of music and what is described as “joyful talk” content, aiming to redefine what’s possible for the radio experience by blending traditional broadcasting with modern, interactive elements. The station also features voices from YES Network and Inside Edition’s Steve Kamer, and former “Good Day” talk show co-host, Jai Kershner. Radio.Cloud powers the project with its leading-edge cloud-based automation platform, allowing the network to customize local and national content. United Stations COO Charles Steinhauer tells TALKERS, “I want to thank Emmis Corporation for helping us continue our long-standing commitment to fun and new ideas in the audio space. The TJ Show has been growing in each market of operation – it’s unique and joyful and I’m looking forward to the reaction of the NYC audience.” The pop-up station will be available for a limited time. TJ Taormina, is a multi-dimensional radio talent who deserves the attention of talk stations looking for new directions as well as those with music formats. Now reaching over 60 markets, the TJ Show continues to grow and it will be interesting to see how this adventurous experiment develops.  For more information, click here www.thetjshow.com and for radio affiliation, click here. www.thetjshowdemo.com

Industry News

Komando Newsletter Offers Fellow Broadcasters Revenue Generating Opportunity

Industry News

TALKERS News Notes

Brett Pomykala Brett Pomykala Named SVP/Sales for iHeartMedia Washington, DC.   It was announced today (9/3) that Brett Pomykala has been named senior VP of sales for iHeartMedia Washington, DC effective immediately. iHeartMedia Washington, D.C. has a strong cross-platform presence and includes an array of iconic brands and franchises — both broadcast and digital — encompassing more than eight stations comprised of talk, news, and music formats. In this role, Pomykala will manage the sales efforts in Washington, DC reporting to Aaron Hyland, region president for iHeartMedia Washington, DC and Baltimore.

Tom TradupSalem’s Tom Tradup: “There’s a Growing National Appetite for Christian Films Among American Audiences.”  Salem Radio Network VP/news and talk programming Tom Tradup (pictured here over the weekend at a showing of “The Forge” with the film’s star Priscilla Shirer) tells TALKERS,  “Filmmakers the Kendrick Brothers have created a solid film with a powerful message about how mentoring can turn around the lives of troubled youth in America. ‘The Forge’ is nearing $20 million in box office receipts in only nine days and proves that theatergoers are looking for content beyond just superheroes, car crashes, and rehashed animated features.”  SONY/Affirm Films’ “The Forge” logged in at #7 in the top ten films over the competitive Labor Day weekend.  “The built-in audience for Christian films makes them much more profitable than multi-million-dollar Hollywood blockbusters,” Tradup adds. He cited 2023’s Erwin Brothers film “Jesus Revolution.” The biographical film about Southern California pastor Greg Laurie premiered in February last year, produced on a slim budget of $15 million, went on to gross more than $54 million dollars.

VSiN, The Sports Betting Network, Unveils Fall Programming LineupAnnounces New Talent and Shows.  VSiN, The Las Vegas-based Sports Betting Network (“VSiN”) announced its new programming lineup with an injection of new talent joining familiar faces. In time for the beginning of the 2024 NFL season, VSiN begins rolling out its fall schedule to cement what it describes to TALKERS as its position as the trusted authority in sports betting.

For the full schedule, please click here.

 

Heidi Harris Show Veteran Talk Show Host Heidi Harris Gaining Traction with Facebook Page Show.  Veteran Las Vegas-based talk show host Heidi Harris (formerly with KXNT, KDWN, in LA as well as KRLA, Los Angeles) has been gaining traction with her independently produced and distributed online version of “The Heidi Harris Show” She tells TALKERS, “Last week, retired Metro Traffic Sergeant Tom Page joined me for a chat about traffic stops, which are often the first contact a citizen has with police. What are they allowed to do, and what are you obligated to do during a traffic stop? Get the answers to these and other common citizenship questions here. We’ll be doing more of these informative chats in the coming weeks.” Harris is a past recipient of the Electronic Media Award (EMA) for Best Local Radio Talk Show in Las Vegas as well as being a former member of the TALKERS Heavy Hundred. She’s also an author. Check out her show by clicking here.

Industry News

TALKERS News Notes

KAB

Sirius XMSiriusXM to Open Technology Center of Excellence in Ireland.  SiriusXM Satellite Radio has opened of a new state-of-the-art technology facility in Dublin, Ireland. The Company’s Dublin-based employees are expected to play a critical role in the audio entertainment company’s continued digital transformation and will function as a “center of excellence” for SiriusXM’s Product and Technology organization. SiriusXM is supported by the Irish government through IDA Ireland.  SiriusXM’s Dublin workforce will primarily focus on software development, automotive technology and engineering, adtech, data science, and analytics. Talent based in the new technology hub will be charged with developing and implementing best-in-class standards for high-quality, scalable software deliveries for SiriusXM’s streaming and in-vehicle audio entertainment platforms.  Ireland’s Minister for Enterprise, Trade and Employment Peter Burke tells TALKERS, “I congratulate SiriusXM on their expansion. Our team had the pleasure of meeting the SiriusXM management team recently, and I am pleased that they are opening a new Technology Center of Excellence in Dublin and availing of the wealth of professional talent available here.”

Industry News

Beasley Media Group Launches Augusta Today

augusta todayBeasley Media Group has announced the official launch yesterday (8/28) of Augusta Today, a new online news site.  Augusta Today will focus on local news in, around, and about the Greater Augusta metro area. Developed with the goal of giving people both “the stories they want and the news they need,” the hyper-local publication features established Augusta-area writers and media figures such as Ashley Brown, Austin Rhodes, and Kris Fisher. Augusta Today will be free. “Free and easy – that’s the mantra,” says editor-in-chief Steven Uhles. “We wanted to make sure that these stories were not blocked by a paywall and that our conversations with the community remain unfettered and unencumbered.” Inspired by both the classic daily newspaper model and the more free-wheeling approach of alternative weeklies, Augusta Today has been developed “to educate as well as entertain” featuring breaking local news, sports coverage, lifestyle features and an array of columns. “We all are extremely excited about Augusta Today and what we believe it will mean to this community,” Kent Dunn, VP/market manager of Beasley Media Group tells TALKERS. “We see this as a great addition to our portfolio of radio stations here in the Augusta market and a real extension of our local-first approach to engaging with the community.”  To visit Augusta Today please click here.

Industry News

TALKERS News Notes

Joe Rogan LogoEdison ResearchJoe Rogan Tops Podcast Ranking in the U.K.  Podcaster and media personality Joe Rogan’s popularity is strong on both sides of the Atlantic.  This is according to Edison Research in releasing the Top 25 Podcasts in the UK based on reach for Q2 2024 among weekly podcast listeners age 15+. Remaining in the same rank order in the top three are “The Joe Rogan Experience,” “The Diary of a CEO with Steven Bartlett,” and “Sh**ged Married Annoyed.”  To see the entire list, please click here.

 

Rob Parker Sports RapRob Parker’s “Sports Rap Radio” in Detroit Discontinues Broadcasting.  According to reports in Barrett Media and Awful Announcing, less than 90 days after launching the country’s first all-Black sports radio station, Rob Parker’s “Sports Rap Radio” is no longer on the air.  The groundbreaking format debuted on June 4 on WXYT AM 1270 which FOX Sports Radio host Parker and a group of backers leased from Audacy. On August 27 at 5:00 pm ET, Sports Rap Radio programming was removed from WXYT, with Parker explaining the station’s second round of funding didn’t come through. “Sports Rap Radio, the idea and concept, is viable and serves the underrepresented Black community in sports-talk radio,” Parker said. “I’m proud that we were able to launch the first all-Black sports talk station in this country. I’m proud of the product the staff delivered. But I’m devastated that I couldn’t deliver this for our culture. I failed my people.”  Parker had been working on the concept since 2020 taking note of there being no Black full-time sports radio hosts in Detroit. According to the reports, it’s not just Detroit – minority hosts have long been underrepresented by sports radio stations around the country. Only 10-14 percent of the on-air talent on nearly 800 sports radio stations around the country were Black or Hispanic as recently as 2020. Audacy has flipped WXYT back to its BetQL Network.

freestar

Industry News

Joe Connolly Joins WABC to Host Business Feature

New York City business news reporter Joe Connolly – who served as business reporter for WCBS-AM for more than 30 years – joins Red Apple Media’s WABC Radio to host the one-minute feature “Businessim Success Stories with Joe Connolly.” The program will highlight local business success stories and air on Monday, Wednesday, and Friday. Red Apple owner John Catsimatidis says, “Joe is the best business news reporter in New York and a highly trusted source for business intelligence. In the midst of questions about the economy and where it’s going, Joe will find success stories that inspire others. New York radio listeners, especially those who own or run businesses, will benefit from these uplifting interviews.”

Industry News

Copier to Lead iHeartMedia Orlando/Melbourne

iHeartMedia names Judy Copier regional president for the Orlando/Melbourne market that includes talkim WTKS-FM and news/talk WFLF-AM in Orlando and news/talk WMMB in Melbourne. Copier most recently served the company as metro president in Salt Lake City. iHeartMedia division president Tom McConnell says, “Orlando/Melbourne is an important market for iHeartMedia with incredible growth potential. Judy is an exceptional leader and has delivered strong results in a number of executive roles. I am confident she will build upon the market’s incredible success and strong reputation with its listeners, advertising partners and the community.”

Industry News

Yesterday’s (8/27) Top News/Talk Media Stories

The presidential race; Jack Smith files a new indictment against Donald Trump; the Trump team Arlington National Cemetery incident; a federal judge pauses the Biden administration’s citizenship pathway for undocumented immigrants married to U.S. citizens; Meta’s Mark Zuckerberg says Biden administration pressured Facebook to censor COVID-19 content; Israel launches a West Bank raid; January 6 rioter sentenced to four years in prison; and the late-summer heatwave affecting parts of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

TALKERS News Notes

Industry News

16th Annual Mentoring Women Leadership Program Successfully Completed

Industry Views

Monday Memo: “I Want to Be Seduced.”

By Holland Cooke
Consultant

im
Remember that song, by campy Leon Redbone?

If you’re doing a broadcast radio show, in this crowded audio arena, that’s your mission statement.

Tip: Round-off teases.

• I try not to scoff when I hear well-intentioned hosts dutifully plug something-coming-up “in seven minutes” or “at three fifty-three,” as though listeners were taking notes.

im

• Do make an appointment with listeners for what’s coming up. But simply, creatively, say that it’s “coming up.” Spare busy motorists the math with non-round numbers. When life’s a blur, nobody thinks they can wait seven minutes.

• Yesterday, a voice-tracking DJ on a 60s/70s/80s station sounded lots less robotic when he said “Years before ‘yadda-yadda-yadda,’ there was ‘Obladi Oblada,’ and the Beatles will sing it right after Fleetwood Mac” into “Say You Love Me.” He owned me for the next seven minutes.

Talking: Ditto. Tell me how I’ll be rewarded for not wandering-off. Especially effective: a question which includes “you” and/or “your,” the Magic Words.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

 

Industry Views

Unleashing the Power of Effective Audio Promos