Industry News

NYC Reporter Pablo Guzman Dies

The New York Post reports that legendary New York City reporter Pablo Guzman died Sunday (11/26) at 73. Over the past 30 years, Guzman covered crime, politics, and the historic evolution of the city. He most recently worked as a senior correspondent for CBS. He worked at WNEW-TV starting in 1984, moved to WNBC-TV in 1992, and then to WCBS-TV.Read the Post obit here.

Industry News

Yesterday’s (11/27) Top News/Talk Media Stories

The Israel-Hamas truce and the release of hostages; the rise of anti-Semitism and the shooting of three Palestinian students in Vermont; President Joe Biden to skip COP28 climate summit; former cop Derek Chauvin stabbed in prison; UN report urges the West to reduce meat consumption; the 2024 presidential race; former President Donald Trump’s legal battles; and the Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: We Don’t Just Do Live Audio Anymore

By Holland Cooke
Consultant

What used to be “a radio station” is now the hub of live AND on-demand audio AND video AND text and graphics. As we populate all the platforms with which we share listeners’ attention (and advertisers’ do-re-mi), I’ve gathered tips from the pros:

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Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

Midwest Communications’ news/talk KFGO-AM/FM, Fargo “The Mighty 790” is named Best Radio Station in Inforum’s 2023 The Best of the Red River Valley. The station has held the #1 position in the annual feature for more than 20 years. KFGO operations manager Joel Heitkamp states, “We have by far the biggest and most talented staff and we’re not afraid to add to it. We still go out there and find ways to improve. Our responsibility, first and foremost, is to our listeners. We’ll always realize that.”

Recently retired WIP-FM, Philadelphia morning drive host Angelo Cataldi publishes a book chronicling his career titled, LOUD: How a Shy Nerd Came to Philadelphia and Turned up the Volume in the Most Passionate Sports City in America (Triumph Books, 2023). The publisher’s promotion for the book says, “LOUD is an exuberant chronicle of Cataldi’s life, from his childhood as a self-described ‘king nerd’ in Providence, Rhode Island, to the traditional newspaper career he left behind, and his eventual rise to the top of the Philadelphia sports radio scene on WIP. Through it all, Cataldi remained dedicated to his mission of talking about what the city was talking about, in the same tone. And that tone was loud, passionate, and unapologetically real.”

Industry News

Hannity’s DeSantis vs Newsom Debate Set for November 30

FOX News Channel star Sean Hannity is moderating a live, 90-minute televised debate between Florida Governor and GOP presidential candidate Ron DeSantis (R) and California Governor Gavin Newsom (D) on Thursday, November 30 in Alpharetta, Georgia. “DeSantis vs. Newsom: The Great Redim vs. Blue State Debate” will air on FNC from 9:00 pm to 10:30 pm (and simulcast on FOX News Radio) with a half-hour, post-debate analysis featuring Hannity and a panel of guests. FNC says, “Focusing on the major issues impacting the country, the debate will examine the vastly different approaches the two governors have and offer insights into their political philosophies as well as ambitions for the nation. Throughout the debate, Hannity will highlight a variety of issues in each state, including the economy, the border, immigration, crime, and inflation. Presented without an audience, the governors will have equal opportunity to respond and address each issue.”

Industry News

Dyn-o-mite Duo

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As reported by TALKERS magazine yesterday (11/20) legendary comic and talk show host Jimmie Walker is filling in at Audacy’s news/talk KXNT-AM, Las Vegas this week and next, hosting the 1:00 pm to 3:00 pm show. Pictured at the station with Walker (right) is longtime KXNT personality and market staple Alan Stock (left). Walker is available for fill-in work and can be reached at: dynomitecomic1@hotmail.com.

Industry News

Bearman Guests on McCain Podcast

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Former TALKERS Heavy Hundred radio talk show host Ethan Bearman, of KGO, San Francisco; KSCO, Santa Cruz; and KABC, Los Angeles fame, recently participated as a guest on Meghan McCain’s new podcast titled, “Meghan McCain Has Entered the Chat,” discussing the disturbing wave of anti-Semitism being expressed in the US as a result of the Israel-Hamas War. Bearman left day-to-day talk radio several years ago for a burgeoning career in his own entertainment law firm, as well as teaching at Loyola Law School and engaging in environmental projects in Los Angeles. He’s also an active guest on radio and TV talk shows. Bearman (right) and McCain (left) are pictured when they met several years ago at a TALKERS conference.

Industry News

TALKERS News Notes

FOX News Channel correspondent Benjamin Hall traveled to Kyiv, Ukraine this past weekend for the first time since the attack that left him catastrophically injured in March of 2022. The trip, organized by Fox Corporation executive chairman and CEO Lachlan Murdoch, included a sit-down interview with Volodymyr Zelenskyy that will air on “Special Report with Bret Baier” November 21. Amid enduring more than 30 surgeries over the last 20 months, Hall chronicled his journey in Saved: A War Reporter’s Mission to Make it Home which was published in March 2023 and became a New York Times bestseller.

Cox Media Group Atlanta’s radio stations partnered with the Atlanta Community Food Bank to collect 14,478 pounds of food between November 11-18. The effort by news/talk WSB-AM/WSBB-FM and its three music-formatted sister stations, generated 16,965 meals for food-insecure individuals in Georgia. CMG Atlanta VP and market manager Jaleigh Long says, “This year was a record-breaking year for pounds of food collected that will make a positive impact on our community. We’re thankful for the partnership with Atlanta Community Food Bank and grateful to be able to help struggling families during this time of ‘thanks’ and ‘giving.’”

Benztown president Dave “Chachi” Denes has dropped new episodes of his “Chachi Loves Everybody” podcast and one is an interview with newly elevated president of The Weiss Agency, Heather Cohen.

Industry Views

Pending Business: The Dilemma

By Steve Lapa
Lapcom Communications Corp
President

imWhat’s old is new again.

From Jonathan Swift and Mark Twain to Winston Churchill, Peter Allen and Carole Bayer Sager, historic influencers have been credited with owning that phrase as long as I can remember.

That single concept is one of the foundational principles of media sales, even today. If you have been selling or managing long enough to remember pay phones on street corners, in hotel lobbies and airports, you should have a special appreciation for what follows. Let’s start with:

1. The “Golden Choice: Ratings or Results.” Which would you rather be selling? Top-rated content, or content that generates top performance results? No, they do not necessarily go hand in hand. Just because you sell major-scale delivery, doesn’t necessarily mean your audience will meet the advertiser’s expectation of performance. Like many of you reading this column, I’ve had the privilege of representing both sides of the dilemma; top-ranked content in radio, TV, digital and social media that did not meet the Key Performance Indicator requirements and smaller scale content that delivered annual renewals, year after year. I work with content that generates millions of impressions weekly and content that does not participate in Nielsen surveys, or delivers moderate scale, yet the old dilemma of ratings or results seems new to the newer digital/social media sales teams making calls today.

2. Does the creative match the audience? This is one of my favorite questions, especially when it comes to host-reads. The greatest talents I’ve worked with are never afraid to ask for the creative freedom to tweak copy points to match their audience. Every great host knows the audience. Sometimes it pays dividends to allow for creative freedom and sometimes it becomes a fast track to a cancellation. The difference is the confidence the advertiser has in you and the talent you represent.

3. Just say no, or go with the flow? When business is soft, most sellers and managers will take the short-term test dollars. Thirteen-week minimums become two-week tests and thus a product or service is given a short-term ride on what should be a longer-term campaign. But let’s face it, we’ve all compromised somewhere to help make the cash register ring a little louder. With a respectful nod to every seller and manager, that timeless call is totally up to you.

From local radio sales and podcasts to digital and social media sales, what’s old is new again and again.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Audacy Secures Additional Extension on Debt Payment Due Dates

In a new filing with the Securities and Exchange Commission today (11/20), Audacy states that as it “continues to engage in discussions with its creditors with respect to a number of potential alternativesim regarding a restructuring of the Company’s outstanding indebtedness,” it reaches agreements with investors and creditors to again extend the deadline after which it would be in default. Audacy gets an extension on the due date for interest payments on its Credit Facility to November 30 and on its Receivables Purchase Agreement for the October Audacy Party Payment to November 30 and the November Audacy Party Payment Due Date to December 8.

Industry News

Outkick Reports Month-Over-Month Growth

Multimedia sports platform OutKick says that it saw strong growth from September to October with more than 5.9 million total multiplatform unique visitors, up 11%; 24 million total multiplatform views, up 13%im versus the prior month; and 23 million total multiplatform minutes, up 14% versus the prior month, according to Comscore. Outkick founder Clay Travis states, “OutKick’s expansion and growth continues to be the highlight each month. Our content serves those who seek not only common-sense reporting but unfiltered opinions with great perspective on a variety of topics.”

Industry News

WCCO-AM Raises Funds with 21st Annual “Hunger Mission Radiothon”

Audacy’s news/talk WCCO-AM, Minneapolis helped raise over $367,000 to provide meals and care for those in need through its 21st annual “Hunger Mission Radiothon” last Thursday (11/16). The annual radiothon benefits Union Gospel Mission Twin Cities and this year’s event brings the funds raisedim since 2003 to more than $4.3 million. WCCO brand manager Brad Lane says, “We are simply in awe of the incredible generosity of our fans! This is yet another great example of how live and local radio can truly impact lives. We’re so proud of our team for helping share these transformative stories from the inspiring work being done at Union Gospel Mission.” Union Gospel Mission Twin Cities provides food, shelter, programs and services for men, women and children experiencing homelessness, hunger and addiction.

Industry News

TALKERS News Notes

Legendary comic and talk show host Jimmie Walker is filling in at Audacy’s news/talk KXNT-AM, Las Vegas this week and next, hosting the 1:00 pm to 3:00 pm show. Walker is available for fill-in work and can be reached at: dynomitecomic1@hotmail.com.

PodcastOne acquires the exclusive sales and distribution rights to “The Consult: The Real FBI Profilers” from retired FBI agent and profiler Julia Cowley. The podcast is produced by Alice LaCour and Brett Talle. PodcastOne co-founder and president Kit Gray says, “Being introduced to Julia and her show ‘The Consult’ by Alice and Brett was a win for us at PodcastOne. This program fits perfectly into our existing roster of top-notch true crime genre shows and we are thrilled to offer ‘The Consult’ to our listeners and to our advertisers who are looking to add to their playlists.”

Industry News

TALKERS Legal Editor Steve Weisman Testifies Before Senate on Scamming

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Steven J.J. Weisman, Esq., who has served as the legal editor of TALKERS magazine since the early 1990s, testified yesterday (11/16) before the U.S. Senate Special Committee on Aging about the dangerous proliferation of scams being targeted to America’s senior population.  Weisman, a law professor at Bentley University in Boston and the founder of the popular website Scamicide is a nationally renowned expert on scams and cybercrime. In addition to his prepared statement, Weisman was questioned by US Senators Bob Casey (D-PA), Elizabeth Warren (D-MA) and Mark Kelly(D-AZ). You can see Weisman’s testimony here. Steve Weisman is also this week’s guest on the Michael Harrison Interview podcast you can listen to here. TALKERS publisher, Harrison states, “We are fortunate to have a legal mind as prominent and respected as Steve Weisman’s on our team of communication experts.”

Industry News

FOX News Digital Tops Competitors in Multiplatform Minutes

FOX News Digital announces that it finished the October ratings period #1 in multiplatform minutesim among digital news brands, according to data from Comscore. FOX News Digital reached 3.4 billion multiplatform minutes, compared to 2.3 billion for CNN.com and 1.5 billion for NYTimes.com. FOX News Digital racked up 1.8 billion multiplatform views, compared to NYTimes.com’s 1.5 billion and CNN.com’s 1.4 billion. CNN.com leads the pack in multiplatform unique visitors with 129 billion compared to FOX News Digital’s 92 billion and NYTimes.com’s 75 billion.

Industry News

Motor Racing Network Co-Founder Ken Squier Dies at 88

Motor Racing Network co-founder Ken Squier passed away on November 15 at age 88. Squier, who was Motor Racing Network’s first anchor, was also known for his time broadcasting NASCAR on theim CBS Television Network and later with TBS. MRN says that NASCAR founder Bill France Sr. encouraged Squier to build a nationwide network of radio stations to cover the growing sport. He began with his family-owned WDEV-AM/FM in Waterbury, Vermont and Daytona Beach’s WNDB-AM – both of which still air MRN programming today.  He added hundreds more stations to air the very first MRN broadcast of the Daytona 500 in 1970.

Industry News

Urban One Gets Waiver from BoA for Late Quarterly Reports

In a filing with the Securities and Exchange Commission, Urban One reports that it has entered into a fifth waiver and amendment to its “Current ABL Facility, dated as of February 19, 2021 with the Company, the Company’s subsidiaries guarantors, Bank of America, N.A., as administrative agent and the lenders party thereto.” This action waives certain events of default under the Current ABL Facilityim related to Urban One’s failure to timely deliver quarterly reports for the first and second quarters of 2023 and sets a due date of November 30, 2023 for those and a December 31, 2023 due date for the third quarter financial report. Urban One also reports that it has received an Additional Staff Delisting Determination from the Listing Qualifications Department of The Nasdaq Stock Market LLC due to the delinquent Q3 2023 report. Urban One has a hearing set for November 30 and anticipates filing the delinquent Q1 and Q2 reports prior to the hearing. It also expects to file the Q3 report on or about December 31, 2023 and will present its plan to evidence full compliance with the Nasdaq listing criteria at the hearing.

Industry News

KYW, Philadelphia Anchor Carol MacKenzie Sues Company for Discrimination

In a suit filed in U.S. District Court for the Eastern District of Pennsylvania, KYW, Philadelphia morning drive anchor Carol MacKenzie is suing employer Audacy for discrimination, claiming she’s been systematically paid less than her male counterparts and less than younger staffers doing similar work.im MacKenzie’s complaint paints a picture of her being consistently paid less than male and younger staffers that goes back to when she first joined the station when it was owned by CBS Radio. It says that from the beginning she was paid “about $20,000-$30,000 per year less than” her co-workers in comparable positions. MacKenzie says that the SAG-AFRTRA investigation into KYW’s compensation practices in 2021 confirmed her belief the company was engaged in gender-based pay inequity. In 2022 MacKenzie did agree to a deal with the company that paid her $150,000 per year for 2022, $152,500 for this year and $155,000 per year for 2024. But she says she has suffered “significant harms and losses” over the years and is seeking back pay, liquidated damages, interest, costs, negative tax consequence damages, injunctive and declaratory relief, and attorneys’ fees.

Industry Views

SABO SEZ: Seek New Story Sources and Surprise Your Listeners

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imEarlier this week, Michael Harrison published his top 10 list of suggestions for being a successful talker. Item number three really caught my eye:

“Avoid worn out talking points. Be original. Always bring something new to the table. Otherwise you DESERVE to be replaced by AI.”

 When consulting client stations, the PD and I will take the on-air team through a pragmatic brainstorm session to discover completely unused source material.

First the material should be intriguing to you and appealing to your listener (singular.) New sources mean surprises and the fastest and most economical method of generating word of mouth, phone calls and cume is to present surprises all day.

1. Close to home. Pay foreground attention to incidents at home. Your home. Events that you may view as mundane could bond you with your listener. Consider that water in the basement, check engine light, parent/teacher conference, bad bank behavior, in-law interference. If any of those experiences has happened to you, you honestly know that they are a bigger deal than speeches in Congress.

2. Search the names of locations that you never discuss. Those searches have revealed to me and my listener that the number one fear in Siberia is the vast forest fires and that as the permafrost melts, it could expose million-year-old deadly viruses. One “Siberia news” search. Try this, search “Keith Fons North Pole Alaska” You will discover a bizarre Christmas story.

3. Local morning TV shows have unique fun stories that you don’t see because you’re listening to the radio. Go to their websites and you will see all of their topics, with audio, dated. 

Take a different approach to proven topics. A trait of successful hosts is that they discuss common topics but take a very different tact. Some examples: When TV legend Ann Bishop of WPLG Miami died, fellow broadcaster Neil Rogers mourned Bishop by saying, “She did nothing for me, sir.”

On crime in Cleveland, the late Mike Trivisonno on WTAM declared, “the best thing that could happen is for the Mafia to come back to Cleveland.”

Howard Stern surprises you every time he opens his mouth. It’s the fresh topics combined with surprising POV=Star. 

Walter Sabo has an outstanding track record advising media companies wishing to increase their share of revenue. His weekly syndicated show Sterling On Sunday aims to provide three hours of completely unique topics.  Contact him at walter@sabomedia.com or 646.678.1110

Industry News

Westwood One to Continue as Barter Rep Agent for TM Studios

Cumulus Media’s Westwood One announces it has signed a deal to extend its partnership with audio branding and sung jingles firm TM Studios to continue as its exclusive domestic barter representation agent. As part of the deal, TM Studios continues to supply Westwood One’s syndication partners,im including many Cumulus radio stations, with station jingles, commercial jingles, and production music. TM also acquires the additional assets of the Drake Chenault catalog and all intellectual property associated with TM’s former product lines HitDisc and GoldDisc. Westwood One originally purchased TM Studios in 2009 and subsequently sold the company to former TM executives Greg Clancy, Dave Bethell, and Chris “UK” Stevens in November 2020. WWO president Suzanne Grimes states, “Westwood One is committed to partnering with companies that provide unique products and outstanding service, and TM fits that description perfectly. By extending our relationship with TM, we are assured that radio stations around the country will be able to access the best-in-class offerings TM has been creating for more than 50 years.”

Industry News

WWO Audio Active Group: Less Is More

This week’s Westwood One Audio Active Group blog shares information about the effectiveness of audio ads from a collaborative UK study by audio distribution service Audiotrack and analytics firm Colourtext that compared ad effectiveness with word density in audio ads. Some of the takeaways from this study lend credence to the notion that when it comes to ad copy, less is indeed more. For example,im the study found that eliminating 10 words of audio copy increases the Creative Standout score by 1%. Creative Standout is achieved when consumers say, “this ad stands out” and rate an ad with an 8, 9, or 10 on a one-to-ten-standout scale. Further it found that eliminating 10 words of audio copy increases web traffic by 0.25%. Creative Standout in audio advertising is strongly linked to ad response via website visits. For each 1% rise in Creative Standout achieved by an audio ad, website response rate increases by 0.25%. Also, the more messages that are included in the ad, the poorer the recall. An ad with four messages will have message recall of only 24%, compared to 43% for ads with just one message. The more messages an ad attempts to communicate, the lower the likelihood of a single message being communicated. See the blog post here.

Industry News

Audacy Gets Extension on Debt Payment Due Dates

In a filing with the Securities and Exchange Commission, Audacy states that it has reached an agreement with investors and creditors that buys it some time as it works with them to come to a longim-term solution to its debt problem. Audacy gets an extension on the due date for interest payments on its Credit Facility to November 27 and on its Receivables Purchase Agreement for the October Audacy Party Payment to November 20 and the November Audacy Party Payment Due Date to November 24. Also, on October 30, the New York Stock Exchange filed to delist Audacy’s Class A common stock from the exchange and the delisting became effective on November. The stock continues to trade over the counter under the symbol “AUDA.”

Industry News

77WABC and Partners to Assist in NYC Turkey Giveaway

77WABC – along with partners AARP New York City, Gristedes, and D’Agostinos Supermarkets – are helping the St. Francis Food Pantry and Shelters with its turkey giveaway program. A total of 10,000im turkeys and meals will be distributed by St. Francis over the holiday season, including from the 77WABC “Turkey” Trolley today (11/15) St. John’s Church in Manhattan. Red Apple Media owner John Catsimatidis says, “No one should be without a turkey dinner on Thanksgiving. This is an American holiday and Americans should not go hungry, ever!  We are delighted that AARP New York City has joined us in this charitable endeavor.”

Industry News

LABF Honors 2023 Giants of Broadcasting & Electronic Arts

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The Library of American Broadcasting Foundation honored industry leaders and celebrities for lifetime achievements during the 2023 Giants of Broadcasting & Electronic Arts Luncheon and Awards Ceremony yesterday (11/14) at Gotham Hall in New York City. Pictured above are: (back row, l-r) Joyce Tudryn, IRTS president and CEO; Heidi Raphael, LABF co-chair; Eric Shanks, Wolf Blitzer, Tony Danza, David Kennedy, Bill Whitaker (emcee and 2018 Giant), Jack Goodman, LABF co-chair; (front row, l-r) Valari Dobson Staab, JuJu Chang, Caroline Beasley, and Nina Totenberg. Photo by Wendy Moger Bross

Industry News

Simon Conway Adds Orlando Morning Show to Hosting Duties

iHeartMedia news/talk radio personality Simon Conway is assuming the lead host role on the morning show on the company’s Orlando talk station WFLF-AM “Newsradio WFLA.” Conway – who continues his role hostingim the afternoon drive show based at WHO-AM, Des Moines and syndicated to WMT-AM Cedar Rapids and WOC-AM, Quad Cities – takes over the new morning show role from Bud Hedinger, who retired from the station after 20 years. Conway says, “It is such an honor to have been given the keys to this amazing morning drive show in the heart of Central Florida. We have a great crew and we are aiming to be hard-hitting, fun and entertaining all at the same time.”

Industry News

JD Hayworth to Host Afternoon Show on KFNN, Phoenix

Former congressman and talk media personality JD Hayworth is returning to the radio business inim Phoenix as host of the 3:00 pm to 5:00 pm talk show “All Right Now!” on CRC Broadcasting Company’s KFNN-AM. CRC founder Ron Cohen says, “JD coming home to KFNN is a watershed moment for our station and all Arizona radio listeners. With so much interest in the 2024 election and Arizona’s growing notoriety as a key battleground state, the timing could not be better to bring JD back to host a daily show. No Valley radio host possesses JD’s credentials in both broadcasting and politics.”

Industry News

Gracies Leadership Awards Honorees Celebrated in NYC

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The Alliance for Women in Media hosted the Gracies Leadership Awards luncheon yesterday (11/13) at Tribeca 360° in New York City, recognizing the outstanding contributions of eight female leaders. This year’s program included the inaugural Gracies Icon Award presented to Premiere Networks personality Delilah. She took part in a fireside chat with RAB president and CEO Erica Farber. The other recipients are pictured above (l-r): Becky Brooks, president, AWM/F, Delilah, Rebekah Dopp, Suzanne Grimes, Susan Larkin, Lori Locke, Rosalyn Durant, Kay Olin, Heather Cohen, Katina Arnold, and Christine Travaglini. Photo by Dave Kotinsky/Getty Images for Alliance for Women in Media

Industry News

New Jersey 101.5 to Present Town Hall on Terror Threats in New Jersey

Tomorrow evening (11/15) at 7:00 pm, Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” is presenting a town hall titled, “Safe and Sound: Confronting Terrorism in New Jesey.” The station says it will explore the domestic and foreign terrorist threats facing New Jersey. New Jersey 101.5’s Eric Scottim will lead a discussion aimed at helping residents understand the best way to protect themselves and their loved ones. He says, “The war between Israel and Hamas has created heightened tensions in New Jersey. But even before the war began, New Jersey was dealing with multiple threats from foreign actors and extremist groups operating in the Garden State.” The program’s on-air panel will feature Daniel Engelhardt, deputy director of the New Jersey Office of Homeland Security and Preparedness; Nelson Delgado, assistant special agent-in-charge of counterterrorism for the Newark FBI office; Stafford Township Police Chief Thomas Dellane; and security representatives from various New Jersey state agencies and authorities.

Industry Views

Monday Memo: How Talk Radio Imitates Lunch

By Holland Cooke
Consultant

imHere’s actual news copy, from Joe Connolly’s business report one morning on WCBS, NY: “One third of all domestic flights are now late, by an average of one hour.”

Note: That wasn’t the headline, it was the entire story. As-much-as half of Connolly’s script is one-sentence stories. Espresso, not latte. Just the factoids, ma’am. The essence. What the listener would likely retain (and quote later) from the story if copy were longer.

Here’s some HC lore – and promo language – that’ll be familiar to programmers and talent I work with:

The first 5 minutes of the hour are for facts.

The next 55 are for feelings.

Your news people, and/or your network, fuss to make 00-05 a handy digest of the-very-latest-about the stories they reckon to be relevant to your target listener. Your on-air imaging should promise accordingly. Invite busy, in-car listeners to make an hourly appointment, “THROUGHOUT YOUR BUSY DAY.”

The people with whom that benefit statement will resonate are high-TSL users who don’t want to feel “OUT-OF-THE-LOOP, WHEN YOU’RE OUT-AND-ABOUT.” And they’re the listeners your local direct retail advertisers want to meet the most. Every time they stop the car, they spend money.

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What happens at lunch is what should happen on-air

Picture Jerry, Elaine, George, and Kramer at that coffee shop on “Seinfeld.”

Suppose Jerry heard Connolly’s report earlier that morning and mentioned that story. Because ratings are a memory test, this is a home run, even if Jerry doesn’t say “WCBS” when he repeats what Joe reported. Joe made a deposit in Jerry’s memory bank. If Jerry does say “WCBS,” it’s a grand slam.

Then, George chimes in: “AN HOUR LATE???  THAT’S NOTHING!  WAIT’LL YOU HEAR WHAT HAPPENED WHEN MY PARENTS TRIED TO FLY TO FLORIDA LAST WEEK!” Now Elaine and Kramer are engaged; and they too might have stories.

Jerry shared what he heard 00-05, information of interest, facts. George is that first caller you want the screener to put through. Elaine and Kramer are listeners who can relate, might contribute their feelings, and will at least remember.

Because ratings methodology can give you an entire Quarter Hour credit for as-little-as 5 minutes of actual listening, the-most-opportune topics are compelling stories listeners just heard on-hour, which you then offer callers your air to weigh-in-on.

Why? People believe your promos. They stopped-in for their on-hour update. Then, at 05, before an index finger can travel from the steering wheel to the “Kiss” or “Lite” or “Magic” button, engage them.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

Urban One Unable to File Timely Quarterly Reports

In a FORM 12b-25 filing with the Securities and Exchange Commission, Urban One says that the dismissal of is former independent accounting firm BDO USA, LLP and subsequent appointment of Ernst & Young LLP in that position forced it to miss the November 8 deadline for filing late quarterly reports. The company says, “Given the change of the Company’s independent registered publicim accounting firm and the work required for E&Y to re-familiarize itself with the Company, the Company’s continued assessment of its internal controls, the Company is not able to finalize the financial statements and related information for inclusion in its quarterly report on Form 10-Q for the quarter ended September 30, 2023 (“2023 Q3 Form 10-Q”). Accordingly, the Company is unable to file its 2023 Q3 Form 10-Q within the prescribed time period as it works to complete each of the Company’s 2023 Q1 Form 10-Q, 2023 Q2 Form 10-Q and 2023 Q3 Form 10-Q.” This stems from BDO USA, LLP’s problematic valuation of Urban One’s investment interest in MGM National Harbor, which it sold for cash proceeds of approximately $136.8 million on April 21, 2023. This matter has also forced Nasdaq Stock Market LLC to begin the delisting process for the company’s stock.

Industry News

WBZ-FM, Boston’s Toucher & Rich Show Breaks Up

The highly rated “Toucher & Rich” show – starring Fred Toucher (left) and Rich Shertenlieb (right) – on Beasley Media Group’s sports talk WBZ-FM, Boston “98.5 The Sports Hub” is no more. Shertenlieb andim Beasley were unable to come to terms on a new contract a few weeks after the company announced Toucher had inked a new, multiyear deal that will see him continue as lead host of the morning show. WBTS-TV, Boston “NBC10” reports that Toucher announced the change on this morning’s show and indicated he was surprised when management told him Shertenlieb was leaving the program. He also said management wanted him to tell the audience that the company made him “a multi-year offer that he chose not to accept” and that “negotiations weren’t going anywhere.” Shertenlieb has not commented publicly other than to inform the show’s X followers that he has a new X handle. See the “NBC10” report here.

Industry News

Fisher House Veterans Day Weekend Shows Available for Free

Fisher House Foundation is making its Veterans Day Weekend edition of “The Fisher House Story” available for download now for free. Just register here. “The Fisher House Story” is a radio special provided in varying lengths for news/talk radio stations as well as a 30-minute public affairs show for ALL formats in the U.S. and around the world. The three-hour, one-hour, 25 and 30-minute radio specials are hosted by long-time Washington DC radio personality Larry O’Connor and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Theim inspiring and patriotic radio show features an exclusive interview with Jessica Lynch who recounts her harrowing experience as a prisoner of war during the early days of the 2003 Invasion of Iraq during Operation Enduring Freedom. She reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. This informational talk show will leave listeners feeling inspired during Veterans Day weekend and through the holiday season, sharing stories of amazing service members, veterans, and their families. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care because “A Family’s LOVE is Good Medicine.” For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562-665-9537 or loconnor@fisherhouse.org.