Industry News

Beasley Broadcast Group Reports Q1 Net Revenue Down 5.9%

The company says that net revenue for the first quarter of 2024 was $54.4 million, a decline of 5.9% from the same period in 2023, saying this was “primarily reflecting a year-over-year decline in audio advertising and other revenue due to Beasley’s Wilmington station and esports divestitures as well as ongoing softness in the commercial advertising business, partially offset by growth in digital and political advertising revenue.” Beasley reports net income of approximately $8,000 in Q1, compared to a net lossim of $3.5 million for the same period in 2023, “primarily due to the $6 million gain on the sale of an investment in BMI holdings and lower interest expense.” Company CEO Caroline Beasley states, “Beasley continues to advance our core initiatives, which are focused on driving revenue and cash flow, including our digital transformation, revenue diversification and expense management initiatives. We expect digital to account for between 20% and 25% of total revenue in 2024, driven by the ongoing growth and success of our premium content creation and digital services. On the new business front, our dedicated sales teams are leveraging the tremendous audience reach and engagement of our platform to attract new advertisers. In summary, Beasley’s underlying fundamentals – mainly, our local audio and digital platforms and audience engagement – remain strong. We are proud of our teams’ steadfast commitment to delivering exceptional content and services to our listeners, advertisers, online users and sports fans, and remain confident that the actions we are taking to transform our company and strengthen our balance sheet, are laying the foundation for future growth and success.”

Industry News

WPHT, Philadelphia Adds “Walter Sterling at Night”

Audacy news/talk WPHT, Philadelphia is adding a new live and local evening program to its program schedule starring Walter Sterling. “Walter Sterling at Night” will air weeknights from 9:00 pm to 12:00 midnight beginning May 13. Audacy Philadelphia SVP and market manager David Yadgaroff states,im “Walter has demonstrated the importance of the late-night talk radio with his Sunday night nationally syndicated program and has welcomed his listeners, who he refers to as ‘friends on the radio,’ to unpack their day-to-day lives. He’s made strides at ‘Talk Radio 1210 WPHT’ for a decade, and we’re ecstatic to finally bring his entertaining brand to the Delaware Valley five nights a week.” Sterling, who as Walter Sabo operates the Sabo Media Partners consultancy, comments, “Late-night radio is golden media time for a live program. It’s a one-on-one stage for lighter conversations, serving as morning drive for late-shift doctors, nurses, bus drivers, hotel managers, security staff and more. Thank you, David Yadgaroff, Greg Stocker, Jeff Sottolano and the incredible programming and engineering teams at Audacy. Over the years, I’ve made strong connections with Talk Radio 1210 WPHT listeners and look forward to building them as I join weeknights!”

Industry News

Audacy Files Opposition to MRC’s Petition to Deny with the FCC

Late last month the conservative media watchdog group Media Research Center filed a Petition to Deny with the FCC regarding Audacy’s seeking a waiver of foreign ownership disclosure obligations in order to emerge from Chapter 11 reorganization. Last week, Audacy filed its opposition to the Petition to Deny with the FCC. In it Audacy argues that first, the petition is procedurally defective, but goes on to argue that even if it is considered an informal objection, it is defective because “the Commission hasim determined that granting a limited waiver deferring its foreign ownership review to facilitate a licensee’s prompt emergence from bankruptcy is consistent with the Communications Act.” Further, Audacy says, “According to the MRC, Audacy is attempting to employ an ‘entirely new’ and ‘vague and undefined’ special warrant process’ to delay the Commission review of Audacy’s proposed foreign ownership until ‘sometime down the road’ when the company ‘may choose’ to file a petition for declaratory ruling seeking such review. This specious claim not only mischaracterizes the company’s waiver request detailed in the Application, but completely ignores longstanding precedent establishing the Commission-approved special warrant process used in a number of prior transactions to allow licensees to emerge from bankruptcy promptly, while affording the Commission sufficient opportunity to review foreign ownership issues post-emergence.” Separately, FCC Chairwoman Jessica Rosenworcel responded to Congressman Nicolas Langworthy (R-NY) and Congressman Chip Roy (R-TX), who both wrote to her implying that the Commission is not going through “its normal, statutorily required process” and voiced concern over Soros Fund Management’s acquisition of Audacy debt. Langworthy wrote that Audacy being “owned by a deeply partisan individual [George Soros], could have a fundamental impact on the nature of local radio and potentially silence political viewpoints.” Rosenworcel’s response indicates she believes the Commission is handling the matter appropriately, saying, “The Bureau staff will review the record and decide if the transfer is in the public interest pursuant to Section 310(d) of the Communications Act.”

Industry News

Former WBZ-FM, Boston Personality Takes Over WZLX-FM Mornings

Rich Shertenlieb, one half of the former “Toucher and Rich” morning drive program heard on the oldim rock WBCN-FM and then on sports talk WBZ-FM, “98.5 The Sports Hub,” will be back on the Boston airwaves “soon.” Shertenlieb exited WBZ-FM last November after his professional relationship with partner Fred Toucher fell apart and Toucher re-upped with Beasley to continue hosting the “98.5 The Sports Hub” morning show. Now, iHeartMedia cuts ties with the classic rock WZLX-FM, Boston morning team of Pete McKenzie and Heather Ford and installs “The Rich Shertenlieb Show.”

Industry Views

Pending Business: The 40% Factor

By Steve Lapa
Lapcom Communications Corp
President

imThere is something about 40.

40% of Q1 2023 podcast advertisers did not return for Q1 2024, according to Magellan AI.

40% of small businesses failed within the first three years, according to the Bureau of Labor Statistics.

40% of all workers were prepared to quit their jobs two years ago, according to a McKinsey Study. 43% of email professional recipients open email on a mobile device, according to Statista.

44% of sellers quit the pursuit after the second call according to Scripted. Really? Almost half of the sellers reading this column give up after the second call? That statistic must be wrong.

Consider your typical sales day – prioritized, focused, clear goals established, with all seasonal and timely deadlines plugged in and ready for execution. Successful sellers put as much time and focus into planning and organization as they do into the sales process. So, why quit the process after the second attempt? There are only three reasons any experienced sellers would give up after the second attempt.

1. Poor targeting.

2. Unrealistic expectations.

3. A negative business condition requires a new approach.

Reason #3 is the answer to why I listed the 40% factor. Professional sellers and managers sometimes lose touch with the realities of local business conditions. Attrition has always been the enemy of local sales, yet managers and sellers rarely plan for it. Budgeting and analysis are easy paper exercises. Old fashioned ear-to-the-ground market “research” is equally important. Those who learn to balance the formal and the informal find themselves winning the battle of the 40% factor.

As we approach the second half of the year, with elections, seasonal sports, and major holidays ahead of us, time to sharpen our pencils and tweak the projections for the remainder of the year. And always remember your pencil should have an eraser.

Happy Selling!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Cliché Alert!

By Holland Cooke
Consultant

imRatings – and advertisers’ results – reward what listeners remember, what sticks-out, not clichés that blend-in. So, avoid blah-blah-blah such as…

“on tap for…”

Instead of “…and more sunshine on tap for Sunday,” say “…and more sunshine Sunday!” 

“The best _____ around” or “the best _____ in town.”

Commercial copy Styrofoam. “The best wings?” Say WHY, in a way that makes the listener salivate.

“conveniently located”

Zzzz… 

“weaponized”

The word itself has been weaponized. It’s talking-about-talking.

“spot-on”

Translation: What you expressed affirms my predisposition. Talk radio is more interesting, and habit-forming, when sparks fly. So, pique curiosity. Have your screener move callers who disagree to the head of the line.

im

“Too clever by half.”

Measured how? Not self-explanatory, this is distracting. And it always sounds condescending. 

“all-important”

As in “let’s check that all-important forecast,” often heard when weather is severe or changing quickly. Rookie stuff. If it’s important, get right to it.

“In this day and age…”

‘Makes you sound like an immigrant from the 20th Century, speaking with an accent. 

“THAT’S the $64,000 question.”

From a TV show in the 1950s, when $64K was big money. 

“shuttered.”

If something closed, say “closed.”  Listeners don’t say “shuttered” in conversation…which is where we want to end up.

“unmitigated gall”

“in any way, shape, or form”

And on THAT note…kidding…

“Period, full-stop.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Job Opportunity

Saga Looking to Fill Weather Director/News Reporter Role

Saga Communications’ Spencer Radio Group is looking to hire a full-time weather director and news reporter for KICD-AM; BIG Country 107.7; MORE 104.9 and PURE Oldies 98.3/98.5 in Spencer, Iowa.im They seek someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe audition, WordPress, and general computer experience is preferred. SRG offers paid vacation and great benefits including – health, vision, dental and 401K. Send your resume and demo! No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE. Kevin Tlam, Operations Manager, Spencer Radio Group, P.O. Box 260, Spencer, Iowa 51301 ktlam@spencerradiogroup.com

Industry News

Howie Carr to Receive 2024 Lifetime Achievement Award

The TALKERS editorial board has announced the selection of legendary New England radio talk show host Howie Carr as the 2024 recipient of the Jim Bohannon Memorial Award for Lifetime Achievement. Carr will be presented the honor at the forthcoming TALKERS 2024: Radio and Beyond conference on Friday, June 7 at Hofstra University on Long Island, NY. Carr has been a Boston-based radio talk show host since the 1980s, heard primarily on WRKO. WRKO is now one of more than 20 stations across theim region that carry Carr’s independently syndicated afternoon drive talk show. He is an inductee in the Radio Hall of Fame. With roots in investigative print journalism, Carr is the New York Times best-selling author of The Brothers Bulger and Hitman, in addition to several other Boston organized-crime books and two novels. He has remained in newspaper work that goes back prior to his radio career as an active columnist for the Boston Herald and has received a National Magazine Award for his work with Boston Magazine. Boston organized-crime boss Whitey Bulger was so infuriated by Carr’s groundbreaking reporting that he once put out a murder contract on Carr – a story detailed on “60 Minutes.” At his 2013 trial on murder and racketeering charges, Bulger tried to have Carr banned from the courtroom by calling him as a defense witness. Before he was brutally murdered in a gangland hit, the crime czar still said his greatest regret was not murdering Carr when he had the chance. Carr once taught a course at Harvard, where he had to cross a picket line against himself to get to his class. In making the announcement, TALKERS founder Michael Harrison stated, “Howie Carr is the real deal – the best of both the old and new schools in media. He was practicing ‘cross-platform’ journalism and commentary long before it became the digital-era norm. He’s got ink in his veins and RF in his brains. His impact in the Northeast has been so strong for such a long time that if the six New England States were to consolidate as one, he would possibly be its first governor.” Carr will be one of 60 industry leaders speaking at TALKERS 2024: Radio and Beyond. For more information, see story below.

Industry News

Cumulus Completes Successful Debt Exchange

As Cumulus Media Group announces its 2024 first quarter operating results today (5/3), it also reveals that it has refinanced its capital structure. Cumulus CEO Mary Berner states, “We are thrilled to have refinanced our capital structure to secure five-year maturities with favorable terms through a successfulim debt exchange and ABL Facility upsize and extension. This is an excellent outcome for the company especially given the generally difficult financing environment for legacy media companies. Specifically, we extended maturities to 2029, reduced the principal amount of outstanding debt by approximately $33 million, obtained attractive interest rates, maintained a structure free of financial maintenance covenants, and increased capacity on our ABL Facility by 25%.” The Exchange Offer means approximately $325.7 million aggregate principal amount of the Issuer’s 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) were tendered for new 8.000% Senior Secured First-Lien Notes due 2029 (the “New Notes”) issued by the Issuer. Following the expiration of the Exchange Offer and Term Loan Exchange Offer, approximately 96.8% of the aggregate principal amount of outstanding Old Notes and Old Term Loans on a combined basis, were tendered for exchange of New Notes and New Term Loans, respectively.

Industry News

Cumulus Reports Q1 Net Revenue Declines 2.7%

The company reports net revenue of $200.1 million in the first quarter of 2024, a decrease of 2.7% from the same period in 2023. Cumulus CEO Mary Berner states, “While our Q1 revenue was in line with guidance and a marked improvement from 2023 trends, it is also reflective of the uncertainty thatim continues to weigh on advertisers. With the advertising environment still unsettled, these new terms (spelled out in the preceding story) provide us additional time and flexibility to execute against our key business priorities – accelerating digital growth, reducing fixed costs, and continuing to de-lever our balance sheet – each of which is foundational to our ability to build long-term shareholder value.” The company took a net loss of $14.2 million in Q1, but it was far less than the net loss of $21.5 million it reported in Q1 of 2023. Cumulus breaks out its revenue in segments and the total broadcast revenue for Q1 of 2024 was $139.7 million, down 5.6% from Q1 of 2023. Spot revenue was $90.5 million (down 7.3%) and network revenue was $49.2 million (down 2.3%). The company’s digital segment reports revenue of $34.5 million, up 7.3% over the first quarter of 2023.

Industry News

Beasley Appoints Kyra Ringer Chief Engineer for Boston Operations

Beasley Media Group names Kyra Ringer chief engineer for its Boston-based radio properties. Ringer was recently working as an independent contract engineer in New England. She previously served asim the chief engineer for Cumulus Media in Fort Walton Beach and Pensacola, Florida. Beasley says Ringer will be responsible for transmitter and studio maintenance, troubleshooting and repairs of the market’s RF systems, maintaining and utilizing Wheatstone and WheatNet for audio routing and broadcasting, and other related duties. Ringer comments, “Having been raised in studios and transmitter sites, I feel that broadcast engineering is in my DNA. My father has been a broadcast engineer for more than 40 years and has taught me most of what I know. I credit him with instilling an unwavering work ethic in me as I watched him work tirelessly through my childhood years. I have been working in radio for more than 25 years and love every aspect of what I do.”

Industry News

Powerful Agenda Being Set for TALKERS 2024: Radio and Beyond

imThe forthcoming 27th annual installment of the talk media industry’s longest-running and most important national gathering will be meticulously documented on video for posterity. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state of the art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. For a look at the full list of speakers, stories about key panel discussions & presentations, as well as a list of nearby hotels, click here.

Industry Views

Doug Stephan is This Week’s Guest on Harrison Podcast

Nationally syndicated talk radio host Doug Stephan is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” After starting out as a music DJ more than a half century ago, Stephan has chalked up a remarkable career as a pioneering syndicated talk show host heard on hundreds of stations weekday mornings with his general-appeal program titled, “Good Day.” After 36 consecutive years on the air, the durable show, currently co-hosted by Jai Kershner, recently surpassed the late Rush Limbaugh’s mark as the longest running Monday thru Friday syndicated talk property in the business. Stephan is now in the process of reconfiguring “Good Day” to suit the demands of the digital era and radio economics to ensure further longevity by transitioning it into a fresh weekend news/talk entity with modular application to weekday broadcasts. Stephan’s firm, Stephan Multimedia, is also a major radio producer/syndicator of several specialty radio programs hosted by Stephan and others including, “Good Day Health,” the “Talk Radio Countdown Show,” and a program that is achieving notable traction in the world of agriculture called the “American Family Farmer.” The latter taps directly into his qualifications to tackle the challenges facing independent 21st century farmers and champion their causes. In addition to his work in radio, the indefatigable Stephan is the longtime owner/operator of a well-known dairy farm located just outside of Boston in Framingham, Massachusetts. Harrison and Stephan talk about the state of radio, syndication, media entrepreneurism, food, health, and agriculture including his educated take on the current bird flu/cow issue. Listen to the podcast in its entirety here.

Industry News

Mike Gallagher Joins “98.9 WORD” as Part of Lineup Changes

As a part of some programming changes at Audacy’s Greenville, South Carolina news talk WYRD-FM “News/Talk 98.9 WORD,” the Salem Radio Network nationally syndicated “Mike Gallagher Show” will air from 10:00 am to 12:00 noon, effective Monday (5/6). Additionally, Joey Hudson – who formerly produced Gallagher’s show and most recently hosted the morning show at WGTK-AM, Greenville – will host the new program, “Sunrise Carolina with Joey Hudson,” from 5:00 am to 6:00 am daily as well asim the new magazine-style show, “The WORD on the Street,” on Saturdays from 12:00 noon to 1:00 pm. Audacy Greenville SVP and market manager Steve Sinicropi says, “I am thrilled to have Mike return to ‘News/Talk 98.9 WORD.’ Mike is part of the fabric of Greenville; he connects with our audience and will be a terrific advocate for our advertisers. Having Mike and Joey onboard will enhance our incredible lineup and offer listeners live, locally connected talent.” Gallagher comments, “To return to the same station where I started my radio career 35 years ago is mind-blowing. I’m excited to reconnect with Upstate audiences and advertisers on this powerhouse brand. Having my dear friend Joey play a significant role in the show is the icing on the cake. Everyone knows the Upstate is home to me. So, who says you can’t go home again?” Hudson adds, “I’m ecstatic to join the team at this heritage station. It’s especially gratifying to join my longtime friend and mentor Mike as he makes his triumphant return to the Upstate. As a lifelong resident of the area, I’m fortunate to continue serving the community I love as part of The Voice of the Carolinas. Thank you to Steve Sinicropi, Mark Hendrix and the 98.9 WORD family for welcoming me back to the airwaves.” As part of the changes, “Straight Talk with Bill Frady,” now airs from 12:00 pm to 3:00 pm.

Industry News

KLIF-AM, Dallas Adds Brian Kilmeade to Daily Lineup

Cumulus Media adds FOX News Channel and FOX News Audio star Brian Kilmeade to its KLIF-AM/KSCS-HD2, Dallas-Fort Worth program schedule airing his daily show in the 9:00 am to 12:00 noonim daypart, starting Monday (5/6). KLIF program director Bruce Collins says, “We are extremely excited to add Brian Kilmeade to the 570 KLIF-AM/96.3 FM-HD2 weekday radio lineup, especially as we head into the election season. Brian will be talking each day to the movers and shakers in the political world, keeping DFW up to date. Together with Sean Hannity weekday afternoons from 4:00 pm to 7:00 pm, we have the national political scene more than covered.” Kilmeade comments, “I am thrilled to be joining a great station with a rich history like KLIF and enter the fourth biggest market in the country. I’m honored to be a part of this first-class lineup right in the middle of this historic election season, and in short order will be in Dallas to meet all the listeners in person!”

Industry News

Former WJBC, Bloomington Host Scott Laughlin Dies at 65

Longtime Bloomington, Illinois radio personality Scott Laughlin died on Tuesday (4/30) at 65 after a long battle with cancer. Laughlin, who retired from Cumulus Media’s news/talk WJBC-AM in 2019 shortlyim after being diagnosed with kidney cancer, worked in the radio industry for 40 years – almost 20 of those years as morning host for WJBC. WJBC states, “Laughlin was a longtime supporter of the Salvation Army, volunteering each year to ring bells and help raise money for the Bloomington non-profit. That included the ‘Cubs vs. Cards’ challenge with his good friend Gary Morefield – and the ‘Scott vs. Scott’ challenge alongside WJBC’s Scott Miller. Last year, the Salvation Army created the ‘Scott Laughlin Spirit Award’ to honor its top fundraisers through the annual red kettle campaign.” Laughlin is survived by his wife Lori.

Industry News

Audacy Observes Mental Health Awareness Month

May is Mental Health Awareness Month and Audacy announces its plans for this time dedicated to raising awareness and promoting understanding of mental health conditions. The month-long observance aims to reduce the stigma surrounding mental illness, increase access to mental healthim resources, and encourage people to prioritize their mental well-being. “I’m Listening,” Audacy’s flagship program created on the belief that the power of talk saves lives, is continuously committed to delivering more mental health conversations, resources, and pathways to help over 200 million listeners. The company says, “We are trusted companions and loyal friends to our listeners. We know the power of talk saves lives. We meet people where they are and assure them it’s okay to not be okay. Each year, Audacy activates ‘I’m Listening’ through national campaigns featuring artists, celebrities, and athletes who share their experiences with mental health. Partnering with the American Foundation for Suicide Prevention (AFSP), these events help raise awareness and support of issues that we all face in our daily lives. This year’s broadcast will air on Wednesday, September 25 from 7:00 pm to 9:00 pm.”

Industry News

TALKERS News Notes

FOX News Media and the National Merit Scholarship Program select Diana Jachman and Nathaniel King as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship (awarded annually to eligible children of network employees). Jachman, the daughter of FNC Atlanta bureau ENG field photographer Thomas Jachman, will attend the Georgia Institute of Technology in the fall and plans to major in journalism. King, the son of FNC’s Dallas bureau ENG field photographer Scott King, intends to attend Utah State University this fall where he will major in physics. FOX News Media president Suzanne Scott says, “We are pleased to name Diana and Nathaniel as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship. Their thirst for knowledge and academic curiosity perfectly embody the spirit of Dr. Krauthammer, whose storied legacy we are proud to honor through this scholarship.”

PodcastOne announces that it has acquired the exclusive sales and distribution rights to the “Dumb Gay Podcast” hosted by Bravo stars and comedians Julie Goldman and Brandy Howard. PodcastOne president and co-founder Kit Gray states, “Julie and Brandy are the comedic voices of a generation and we’re excited to have them join our roster of smart, outspoken and headline-making podcasters at PodcastOne. ‘Dumb Gay Podcast’ is the perfect blend of reverence and irreverence delivering hot takes on the most topical subjects from breaking news to reality tv breakups. Our hands-on team is looking forward to growing this podcast with both listeners and advertisers.”

Industry News

The “Tavis Smiley” Show Expands into 11 Markets

The “Tavis Smiley” radio show is adding 11 new affiliate stations to its national syndication venture. SmileyAudioMedia, Inc. says the program will launch on WHBP-FM, Orlando; WGPR-FM Detroit; WNOV, Milwaukee; KMGG-FM, Albuquerque; WFOV-FM, Flint, Michigan: KLEK-FM, Jonesboro,im Arkansas; WUVS-LP, Muskegon, Michigan; WVBH-LP, Benton Harbor, Michigan; WUMO-FM, Montgomery, Alabama; WMIS-AM, Natchez, Mississippi, and KBWC-FM, Marshall, Texas. Tavis Smiley says, “The show’s expansion into media markets across the United States, including heritage stations in key battleground states like Michigan and Wisconsin, represents the continuation of our vision for this innovative, unapologetically progressive programming. We will continue to provide our growing listener base with enlightening and empowering programming geared toward African Americans and other citizens of color, and we will cover topics that other radio shows are too timid to discuss.”

Industry News

MIW Announces “Speak Up!” Mentorship Program

Mentoring and Inspiring Women in Radio, Inc. announces the opening of the application window for theim “Speak Up!” mentorship program in honor of the late Laurie Kahn (pictured). “Speak Up!” is a one-year mentorship designed for women in small to medium radio markets seeking guidance and mentorship to further their career goals. One candidate from radio broadcasting, from any department, will be selected and jointly mentored by MIW experienced executives and Media Staffing Network certified coaches. The application window closes on Friday, May 17. MIW board president Ruth Presslaff says, “This mentorship is particularly special as it continues Laurie’s mission. We are honored to have the privilege to partner with [Media Staffing Network president] Lisa Fields to carry that legacy forward.” Get information and apply here.

Industry News

TALKERS News Notes

Beginning, May 5, the nationally syndicated “Dr. Daliah Show,” hosted by Daliah Wachs M.D., will be syndicated by Talk Media Network. The program is distributed daily from 9:00 am to 11:00 am ET. Wachs says, “I am forever grateful to Genesis Communications Network and all Ted Anderson and the team at GCN did for my radio career and wish them love and luck on their next chapters. Working with Josh Leng and Talk Media Network will be amazing, and I am thrilled to see what this new partnership brings.”

The “Bar Fights” podcast celebrates its three-year anniversary with 70 episodes and half a million listens. The podcast, led by advocate, survivor, and renowned sexual abuse attorney Sarah Klein, takes on issues surrounding sexual abuse and adversity, through engaging conversations with survivors and influential figures advocating for change. Klein says, “As we celebrate our three-year anniversary, I’m humbled by the impact ‘Bar Fights’ has had and the community we’ve cultivated. Together, we’re not only raising awareness but also advocating for solutions and reforms to combat sexual abuse and protect vulnerable individuals.”

FOX Business Network ended the month of April beating its competition across business day and total day hours, according to Nielsen Media Research. This is the first month FBN has led CNBC with total day viewers since October 2023. For the 26th consecutive month, the network delivered the top two business programs, including “Kudlow,” which outranked CNBC’s “Closing Bell” for the 31st consecutive month and “Varney & Co.,” which soared past “Squawk on the Street”/”Money Movers” for the 26th straight month.

The Nebraska Broadcasters Association has made a $25,000 contribution to the United Way of the Midlands Nebraska & Iowa Tornado Relief Fund. NBA chairperson of the board Shannon Booth, vice president/general manager of the Gray Media Group, Inc., television stations in Lincoln, Hastings and North Platte, says, “Our hearts ache for the families directly in the path of the devastating storms. These funds will stay local and benefit our neighbors and friends in eastern Nebraska and western Iowa as they begin to rebuild their lives. Local broadcasters care deeply about the communities we serve.”

Industry Views

Sabo Sez: More from the Book of Secrets

By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imTo be an expert in marketing requires expertise in how memory works. Early in my consultant practice, I studied and read every book I could find on the processes of memory. The best book is Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Put simply, how many times does a consumer have to hear a message before it has impact? The book, a collection of studies, is the foundation for every qualitative study in the field today.

Knowing the foundation studies of frequency’s impact facilitates sales, promo scheduling, topic rotation and external station marketing. No marketing budget? Mistake. The most efficient investment in a radio station’s growth is external advertising. Heightened awareness of a station increases cume, key for direct response advertisers, and makes sales calls shorter because the station is familiar to buyers, improves morale, and minimizes competition.

Key take aways from this book of secrets:

The Law of Six: For a message to have impact, it must be heard by the target six times during the length of the campaign.

The Law of Seven: Why are there seven (7) digits in phone numbers? Over a hundred years ago the phone company had to determine how many digits we could handle. They researched how many items we could remember in any product category. How many brand name soaps, tires, shampoos, deodorants. etc. Try it. Write down all the shampoo brands or tire brands you can think of. I’ve performed this magic act with large audiences around the country.

Almost no one can write down more than seven shampoo, deodorant, cereal, or tire brands. The exception is if the question asks you to write down brands of an industry in which you work. Memory activity applies to the use of presets on car radios. Analog car radios rarely fill all five or six pre-set buttons. In your digital car, even though you’re in radio, I bet the most you’ve programmed is four.

Flight or Dose? A $5,000,000 national campaign was tested for flight effectiveness. What works best? Two weeks on, two weeks off or continuous spots. Same number of spots, same budget but continuous or flighted? Two surprising answers: The flighted campaign resulted in more sales. But the continuous run actually hurt sales and after an initial positive impact, sales declined to pre-campaign levels.

Youth Matters: The younger the customer, the more often they must be exposed to the message. A young person has more distractions than an older person.

People ForgetThis is the key takeaway: If a product is not advertised for nine months, customers have no memory of the message. None. They might remember that the product exists, but they have no recall of what the product does for them or why they should buy it… or listen to it. A tragic, industry-wide mistake has been made to cease advertising radio stations. Obviously not advertising is hypocritical for a medium that survives on ad dollars. The no-marketing argument is that with the PPM there is no need to remind listeners of a station’s name because the listener no longer has to write it down in a diary. How much has your city changed in nine months? How many new streams, websites, podcasts have distracted your listener from your station? External marketing of a station protects the investment made in its operation.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

Jeff Katz Drops Puck for Special Needs Community

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Pictured above dropping the puck is WRVA, Richmond afternoon host Jeff Katz who “put on the foil” to help Virginia’s Law Enforcement Patriots hockey team this past Saturday (4/27). The Patriots hockey team is comprised of Central Virginia law enforcement officers who compete in charity games to raise awareness of, and funds for, a variety of special needs organizations. After Katz dropped the first puck for this week’s Autism Awareness game, he was presented with a custom jersey as he was named “Honorary Captain” of the team to salute him for his longstanding support of the team, law enforcement officers and the special needs community. The game was a huge success, raising more than $12,000.

Industry News

2024 Black Effect Podcast Festival Held in Atlanta

Last Saturday (4/27), iHeartRadio and Charlamagne Tha God presented The 2024 Black Effect Podcast Festival at Pullman Yards in Atlanta designed to “highlight, uplift and amplify Black voices in the podcast industry.” For the second year in a row, the festival brought together podcast fans and The Blackim Effect Podcast Network’s top talent for a day of live podcast recordings from the network’s most popular shows including: “Carefully Reckless with Jess Hilarious,” “WHOREible Decisions,” “Black Tech, Green Money” and “Deeply Well with Devi Brown,” featuring special guests John Hope Bryant and Dr. Joy Harden-Bradford. The festival also featured special live recordings of hit shows “Pour Minds,” “The Baller Alert Show” and guests Wallo267 and Gillie Da King. Additionally, the event included the panel discussions “Podcasting 102: Money and Marketing” and “Content Authenticity x Brand Partnerships.”

Industry News

TALKERS News Notes

Pennsylvania-based radio and television host John Fredericks – operator of the John Fredericks Radio Network – confirmed he is “strongly considering” a campaign for the Chair of the Pennsylvania delegation to the Republican National Convention. Fredericks says grassroots voters propelled him to a “landslide” victory to become an RNC delegate to nominate former President Donald Trump. Fredericks told The Pennsylvania Daily Star, “I’m only considering a run for delegation chairman due to the outpouring of support I’ve gotten and the number of people that have asked me to run. I am going to the convention for one purpose, and that is to make sure that President Trump’s agenda is executed to precision.”

Salem Media’s New York Christian Teach & Talk radio station WMCA “AM570/FM102.3 The Mission” is partnering with the Christian Cultural Center to host a day honoring the many hardworking pastors and ministry leaders of New York and their service to the citizens of the city. The WMCA Annual Pastors Appreciation Breakfast & Ministry Exhibition will be held on Friday, May 24.

PodcastOne’s “Baby Mamas No Drama” is named the People’s Choice Winner 2024 for Best Lifestyle Podcast in the 28th Annual Webby Awards Internet Celebration. The podcast is hosted by Kail Lowry and Vee Rivera, two hosts who are both part of the cultural phenomenon MTV television show, “Teen Mom.”

Industry News

Boomer and WFAN, New York Ink Extension

WFAN, New York morning drive personality Boomer Esiason signs a multiyear extension with the Audacy sports talk giant. Esiason co-hosts the “Boomer & Gio” show with Gregg “Gio” Giannotti. Audacy notes that this new deal brings Esiason past 20 years as morning drive host at WFAN, making him the longest-tenured morning show host in the station’s history, surpassing Don Imus. Audacy Newim York market president Chris Oliviero says, “Boomer has become a true cornerstone in the long, storied history of WFAN. He was already the highest-rated morning show in the FAN record books, and now, with this new extension, he will add longest-running to his accolades. And most excitedly, we are certain the best is still yet to come as Boomer begins this new chapter in his career by making a longterm commitment to the FAN, along with a creative vision for elevating the brand together to new heights.” Esiason comments, “For the last 17 years, it has been an honor to be the voice that New York sports fans wake up to. I could not be more excited to continue delivering four hours of entertaining conversation at the most vibrant and storied sports radio station in the country, working alongside the morning crew. I would like to thank Audacy, Chris Oliviero, and, most importantly, our passionate listeners for the opportunity to continue on this incredible ride.”

Industry Views

Pending Business: Non-Compete

By Steve Lapa
Lapcom Communications Corp
President

imIt’s complicated, this whole Federal Trade Commission ruling potentially banning the non-compete. Considering where you stand on the non-compete concept, it’s really all about evaluating the five “C” profile of your media business.

Personally, I sit at a roundtable where all sides are given equal consideration. More about that roundtable later.

First the five Cs of your media business: Company, Culture, Customers, Competition, Compensation. Let us define each.

1. Company – What is the image and reputation of your Company (management) internally?

Externally? Is your Company viewed as a destination or last resort for employment?

2. Culture – Is the atmosphere on your sales team or in your talent pool upbeat, positive performance driven, supportive, with access to key management? Is there a feedback loop that makes employee voices valued in this new world of Zoom, Teams, etc.? Is achievement recognized in a positive manner? Do sellers and talent have input into goals? Are missed goals treated like broken glass or the start of a learning curve?

3. Customers – Advertisers and audience are important customers. Advertisers, the cash register of any ad-based media model, move in only three directions – increase their spend, decrease their spend, flatline spending. Audience scale is the currency of your performing talent. Audience, like advertisers, can only go in three similar directions – increase, decrease, level off. If you are a subscription-based media entity, pay close attention to overdelivering subscriber expectations and lowering churn.

4. Competition – Keep a close eye on what your competitors are paying, how they are recruiting and what they are changing.

5. Compensation – My favorite. Have the courage to pay for performance at the high end and many of your non-compete clauses may not be needed.

Check the boxes on all five Cs in the model as outlined. Now back to my roundtable.

When you consider your company’s view, the non-compete in any media business that provides training (sales, talent, and other personnel), promotional investment, exposure to confidential research and strategies, is not simple to eliminate.

Consider the following:

1. The talent/show that is backed with a six-figure promotional campaign. Should the talent/show be allowed to seek employment at a competitor who is smart enough to realize, your company invested the money to make the talent/show a success, and all the competitor needs to do is revise compensation and lift a few restrictions? Your company’s investment could never be paid back.

2. Ever sit in on a focus group project? When the participants open the perception spigot, the bucket can fill up with verbal gold. Whomever gains access to that research and the resulting strategic change in direction has their hands on confidential information that can help drive results off the charts. How is the company’s investment in that research protected? What about the employees learning how it all works?

3. Good sales training, seminars, and off-site are not cheap, and considered an investment in all sellers and management. Should you really be permitted to walk across the street with no notice and all that expensive training in your laptop?

I’m writing this column as a roundtable, considering all sides and it is still complicated.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Report: Francesa Says Tom Brady “Not Going to Be Great” TV Analyst

The publication Marca reports that former WFAN, New York afternoon drive legend Mike Francesa has a not great prediction about Tom Brady’s probability of success as a FOX Sports NFL color analyst. The seven-time Super Bowl winner will begin his 10-year, $375 million gig with FOX this September, takingim over for Greg Olsen alongside play-by-play announcer Kevin Burkhardt. Francesa is quoted saying that Brady obviously has a deep knowledge of the game but he believes Brady will struggle. “I don’t think his personality is such. I don’t think he’s going to be great at it. I really don’t. I think there’s a unique quality that you have to bring that allows you as an analyst to see the game, see the game quickly, plus bring personality into it. It’s a tricky job for the analyst in football because you’re going to spend a lot of time over replay. You’re going to spend a lot of time breaking down what happens on replay. And you also have to be very personable and glib in how you do it. I don’t see him there.” Read the Marca story here.

Industry News

Doug Stephan’s “Good Day” Restructures for Weekends and Flex Schedule

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Talk host Doug Stephan announces that his daily morning radio show – airing consistently for the past 36 years – will cease its Monday through Friday live distribution via Wegner/Echobox on May 3. The current “Good Day Show with Doug Stephan & Jai Kershner” will be transitioned into two four-hour weekend programs, “Good Day Saturday” and “Good Day Sunday” that will be delivered to affiliate stations via FTP. Stephan says the two programs will be hosted by himself and Jai Kershner and will continue to feature regular and special guests. The programs will be modular so that in addition to airing them on the weekend, stations can air them as a one- or two-hour program. Stephan adds, “This isn’t goodbye, but it is changing when and how we will deliver our program. Weekends are a vast wasteland of infomercials and reruns. The content on this new show aligns with the same positive approach – features and friends that listeners have become accustomed to from ‘Good Day.’ This new program is deliberately formatted so each hour stands on its own and can be used in any daypart on the weekend or weekdays, and it can be aired more than once, should you want to do that.” United Stations Media Networks is handling FTP distribution and Stephan notes that his podcast programs remain unchanged, including the daily “Good Day” podcast. For more information contact Mike McVay at mikemcvay@mcvaymedia.com or Doug Stephan at doug.stephan@gmail.com.

Industry News

Audacy Cuts Hit KDKA-AM, Pittsburgh’s Rick Dayton

Among the employees of Audacy terminated in its ongoing reduction in force is Rick Dayton, the formerim KDKA-TV personality who became afternoon drive host at news/talk KDKA-AM, Pittsburgh in December of 2020. Colin Dunlap appears to be set to continue hosting the afternoon drive show solo. Audacy has stated that these staff cuts will amount to “less than 2%” of the company’s workforce.

Industry News

Audacy Laying Off Staffers

As it prepares to emerge from Chapter 11 reorganization, Audacy is embarking on a staff reduction program that it says will affect “less than 2%” of the company’s workforce. WEEI, Boston sports reporterim  Mike Kadlik is one former Audacy staffer who took to social media to announce that he’s now a free agent. He posted to X, “My time with @WEEI has come to an end due to company-wide reductions. Very tough to swallow right before the NFL Draft, but I’m looking forward to continuing covering the #Patriots in some way.” Though the total number of people being let go is not known, it’s expected that more former employees will use social media to let the industry know they are available.

Industry News

LaBrozzi Says Bye to The ‘Burgh

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Audacy Pittsburgh threw a “Goodbye ‘Burgh Party” for news/talk KDKA-AM brand manager Dave LaBrozzi, who is retiring from his role with the station. Pictured in the photo above are back row (l-r): new brand manager PJ Kumanchik, regional VP programming Mark Anderson, KDKA-FM “93.7 The Fan” brand manager Kraig Riley, market manager Michael Spacciapolli, LaBrozzi, KDKA-AM morning host Larry Richert, former Audacy Cleveland OM Dave Popovich, and consultant Mike McVay. Front row (l-r): events, promotions and marketing manager Amy Mauk, sales manager Christine Fallon McKenna, and sales manager Denise Suba.