Industry News

Pearson Acquiring KISR-FM, Fort Smith for Sports Talk

Pearson Broadcasting Group is acquiring KISR-FM, Fort Smith, Arkansas from Baker Family Trust and the company plans to use the signal for its “ESPN Arkansas” sports format in the Fort Smith market. In a statement, Pearson says, “This marks a significant expansion for Pearsonimg Broadcasting and ESPN Arkansas, which will now serve all the Fort Smith, Hot Springs, Northwest Arkansas, Harrison, Mountain Home, and much of Eastern Oklahoma. Top rated KISR will continue to serve the River Valley from just below its previous dial position, moving to 93.1 FM.” ESPN Arkansas general manager Tommy Craft adds, “We are excited to expand and grow the footprint and coverage areas of our ESPN Arkansas radio stations. The addition of a 100,000-watt station to our roster of current stations is a true game changer. Fred Baker and KISR have spent more than 55 years building something that is far more than just a radio station for so many people, and we are humbled to be able to continue that kind of commitment to listeners. We live in a state where the sports we love and the daily conversations about the teams we follow matter. The opportunity to expand our coverage so that more of the great people in Arkansas can join in the conversation with our live and local sports talk radio shows is a thrill, and we cannot wait to get started.”

Industry Views

Monday Memo: The 2026 Case for Weekend Talk Radio

By Holland Cooke
Consultant

imgTime Spent Listening to podcasts has now surpassed TSL with spoken word radio. And both are fraught.

Anyone can do a podcast, and everyone seems to be. How to get found/subscribed-to/shared?

  • And in this listen-when-ever-you-want culture, basing Return On Investment in a brokered-time weekend ask-the-expert radio show that only reaches real-time listeners is increasingly dubious.

So, I’m helping podcasters I work with to do both. To amplify the impact of all the work you put into a podcast, make radio your content engine.

Yes, radio, for two big reasons:

  • Credibility, because? Anyone can do a podcast. But being on broadcast radio makes you seem “real.” The station delivers you an existing audience that trusts its information, supports its advertisers, and listens habitually. You are live, interactive, and “car radio.” And interview guests will be easier to attract to your on-air show than to a podcast.
  • As a podcaster, you are already an audio publisher – but you’re doing all the work yourself, reckoning what’s relevant to your listeners – a slow, lonely way to build an audience. Host a call-in radio show, and everything changes. Your callers and guests become the content pipeline that makes your podcast more than just you-talking. Their questions position you as an authority and offer proof of what your audience wants. No guesswork. No blind spots. Just nonstop relevance that keeps listeners leaning-in, coming back, and sharing your podcast with friends.

This 1 + 1 can = lots more than 2, when your show and podcast promote each other; and as this process repurposes content to social media, E-newsletters, video, and other online resources. Here’s the schematic: http://getonthenet.com/workflow.png

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Cumulus Media’s Q4 2025 Revenue Down 14%

Cumulus Media reports its operating results for the fourth quarter and for the full year of 2025. Cumulus’ net revenue in Q4 of 2025 was $188 million, a decline of 14% from the same period in 2024. For the full yearimg` of 2025, net revenue was $741.6 million, a decrease of 10.3% from 2024. For the full year 2025, the company posted a loss of $200.7 million. Cumulus reports by segments and for all of 2025, broadcast revenue was $116.2 million, a decline of 22.2% from 2024. Even digital revenue fell in 2025 to $151.3 million, down 1.9%. Cumulus Media president and CEO Mary G. Berner says, “The Company’s recently announced financial restructuring marks an important step toward meaningfully reducing the debt burden that has constrained the business. Looking ahead, we remain focused on building on the core strengths of the Company to maximize value.”

Industry Views

Creators, Commentators, or Publishers: Liability Remains the Same

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

imgThe rise of independent, talk show-style political commentary on YouTube has created a new class of media actors who do not see themselves as broadcasters, journalists, or publishers. They see themselves as creators. That distinction is real in terms of identity, tone, and platform. It is not real where it matters most: liability.

The difference exists in how the work is produced and presented. It disappears the moment the content is published.

In practice, these creators are engaging in acts that courts have long recognized as publication. They are selecting topics, framing narratives, editing clips, and distributing content to large audiences. Those decisions are not neutral. They are editorial.

The absence of FCC regulation in this space has created a persistent misunderstanding. Traditional broadcasters operate under a regulatory framework that includes licensing and content restrictions. Independent creators do not. But the lack of FCC oversight does not reduce exposure. It removes one layer of regulation while leaving the core legal risk fully intact.

Defamation law applies equally to both groups. A false statement of fact about a real person that causes reputational harm can give rise to liability whether it is spoken on a licensed radio station or uploaded to a monetized YouTube channel. The standards may differ depending on whether the subject is a public or private figure, but the underlying obligation remains the same: accuracy matters.

There is no YouTube exception. There is no creator carveout. The law does not care how the content was distributed, what the platform calls you, or how you see yourself. It cares who made the statement, who chose to publish it, and whether it was false.

The structure of YouTube content introduces additional risk. Many creators rely on rapid production cycles and clip-based commentary. This increases the likelihood of error, particularly when context is compressed or omitted. Editing choices that seem minor from a production standpoint can materially change meaning, which is precisely the type of conduct that courts examine in defamation and false light claims.

Monetization further complicates the analysis. Revenue from ads, memberships, or sponsorships strengthens the argument that content is commercial in nature. That does not eliminate First Amendment protections, but it can influence how a court evaluates intent and reasonableness.

There is also a tendency to assume that platform norms provide a form of protection. If a piece of content is allowed to remain online, or even promoted by an algorithm, it can feel implicitly validated. That assumption is misplaced. Platform enforcement decisions are not legal determinations. They are business judgments.

The most important point is simple and often overlooked. Liability does not turn on intent. It turns on what was said, whether it was false, and whether reasonable steps were taken to verify it.

The platform may change how content looks. It may change how fast it spreads. It may change who gets to participate.

It does not change the consequences of getting it wrong.

Time passes. Technology and fancy packaging change. Exposure and liability do not. 

Matthew B. Harrison is a media and intellectual property attorney who advises talk show hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.

Industry News

Top News/Talk Media Stories This Past Week (April 6-10)

Here are the most talked about stories of the past week (4/6-10) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Iran Ceasefire / Israel’s Lebanon Strikes
  2. Oil Prices / Financial Markets Activity
  3. Trump and 25th Amendment Talk
  4. Trump vs NATO / Vance in Hungary
  5. Bondi Epstein Deposition
  6. Melania Epstein Statement / Epstein Files
  7. Birthright Citizenship / Georgia, Wisconsin Elections
  8. DHS Funding / Privatization of TSA
  9. SCOTUS Bannon Case Ruling
  10. Artemis II Mission

People

  1. Donald Trump
  2. Pete Hegseth
  3. Benjamin Netanyahu
  4. JD Vance / Marco Rubio
  1. Melania Trump / Jeffrey Epstein
  2. Jared Kushner / Steve Witkoff
  3. Mohammad Bagher Qalibaf
  4. Clay Fuller
  5. Markwayne Mullin
  6. Steven K. Bannon

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

WTOP Promotes Woodfork as Part of Renewed Sports Initiative

Hubbard Radio all-news WTOP, Washington promotes Rob Woodfork to senior sports analyst in what the organization calls its “ongoing evolution of its local sports coverage.” WTOP director of news and programming Julia Ziegler states, “We are excited to announce Rob’s promotion. This imgis a key part of our long-term strategy to transform how we cover sports. We’re committed to delivering content that goes beyond highlights and final scores – focusing instead on context, analysis, and storytelling that resonates with today’s audience.” WTOP says that in his new role, Woodfork will lead a more dynamic, multi-platform approach to sports journalism, anchored by daily video and audio commentary designed for modern consumption habits. His work will prioritize insight and authenticity – meeting audiences where they are, particularly among Gen X and Millennial fans seeking more than traditional sports updates.

Industry News

BIA Revises Local Ad Forecast; Political Key to Broadcast’s Success

BIA Advisory Services revises its 2026 U.S. Local Advertising Forecast that it first released in Q4 2025 and is now projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1% year-over-year growth compared with 2025. Among the reasons for the increase is a stronger-than-expected performance in mobile political ad spend.  BIAimg says, “Political advertising will drive key spending this year. BIA projects approximately $8.4 billion in local political spending, creating substantial revenue opportunities across broadcast television, linear cable, CTV/OTT, radio, and direct mail. While some legacy formats, including print, continue to face long-term declines, others are evolving. Across the market, advertisers are increasingly adopting full-funnel strategies, combining high-reach media such as cable, broadcast, and OOH with data-driven digital channels to drive both awareness and measurable outcomes. Radio also remains a stable local medium, with additional opportunities emerging through digital audio, including streaming and podcasts.”

Industry News

Audacy: 84% Trust All-News Radio

Audacy says that based on a study by Alter Agents that it commissioned, 84% of respondents placed their confidence in all-news radio for local news and information – outpacing both broadcast TV and social media. This comes at a time when Americans report low confidence in traditional media. Additionally, while cable news audiences skew either heavilyimg conservative or liberal – depending on the channel – all-news radio’s audience is almost perfectly balanced. Audacy adds that it matters when it comes to election season. “While most national news platforms reach consumers who already lean one way or another, all-news radio’s neutrality makes listeners more willing to hear a message – even from a candidate they might initially distrust. The Alter Agents study found that 77% of listeners considered all-news advertisers to be ‘trustworthy’ simply by running adjacent to the content.” See the full story here.

Industry News

Beasley 2025 Q4 Net Revenue Falls 21.1%

Beasley Broadcast Group reports net revenue of $53 million in the fourth quarter of 2025, a decline of 21.1% from the same period in 2024. For the full year of 2025, net revenue was $205.9 million, a decrease of 14.3% from the full year of 2024. Regarding the Q4 2025 numbers, Beasley says they “reflect persistent weakness in the traditional agencyimg advertising market that was partially offset by the continued expansion of our high-margin, owned-and-operated direct digital revenues. Beasley recorded an operating loss of approximately $230.0 million in the fourth quarter of 2025, compared to operating income of $7.6 million in the fourth quarter of 2024, driven primarily by a non-cash FCC license impairment charge of $224.8 million, reflecting the company’s updated assessment of the fair value of its broadcast licenses in light of continued secular pressures on the radio industry, as well as $1.7 million in other operating expenses.”

Beasley CEO Caroline Beasley states, “2025 was a year of meaningful transformation for Beasley. Against a persistently challenging advertising environment — marked by continued secular pressure on traditional audio and the ongoing contraction of agency-driven revenue channels — imgwe made tangible progress reshaping this company for long-term value creation. Our digital business delivered record performance, with digital revenue representing approximately 24% of net revenue, up from roughly 19% of net revenue in 2024, and digital segment operating margins reached record levels as our continued shift toward owned-and-operated and programmatic products gained traction across our markets… Building on this progress, we recently announced a debt exchange transaction with our second lien bondholders, pursuant to which we expect to reduce our second lien debt by approximately 50% and repay roughly $15 million of our first lien debt. Upon completion of the transaction, which is subject to bondholder participation and expected to close by the end of April, we anticipate total outstanding debt will be reduced to approximately $110 million from $220 million today. We believe this transaction will meaningfully strengthen our balance sheet, enhance financial flexibility, and better position the Company to execute on its strategic priorities. Following its completion, our focus will shift toward further deleveraging through EBITDA growth and continued portfolio optimization.”

Industry News

Segura Named OM for WMAL-FM, Washington

Cumulus Media appoints Luis Segura operations manager for its news/talk WMAL-FM, Washington, DC, effective May 4. Program director Bill Hess retired at the end of 2025 after a long time leading the station. Segura was most recently program director for the company’s KSFO,img San Francisco. Cumulus chief content officer Brian Philips says, “Among our strong field of Cumulus programmers, Luis leapt from the pack as the person possessing the energy and imagination to lead WMAL. Luis visualizes the multi-dimensional future of this big brand. The immense benefit of keeping Luis ‘in house’ is that he will continue to offer expert counsel to our revitalized operations in San Francisco and Los Angeles, as needed.” Segura says, “I’m incredibly excited to work with the legendary staff of Cumulus’ flagship news/talk. WMAL is packed with national names like Larry O’Connor and Chris Plante, and I can’t wait to join the team.”

Industry News

WHBY, Appleton Updates its Brand

Woodward Community Media’s Appleton, Wisconsin news/talk WHBY says that following a historic year celebrating a century of service to Northeast Wisconsin, it is launching its new brand identity and logo. Woodward says, “The rebranding effort comes on the heels of WHBY’s year-long, 100th-anniversary celebration, which concluded last week. While the festivities honored the station’s deep roots and legacy since 1925, the new visual identity is designed to carry that legacy into a multi-platform future. The new look is encapsulated by the station’s rebrand slogan: Brand New Look. Same Trusted Voice. Woodward Fox Valley market manager B.J. DeGroot says, “We spent the last year lookingimg back at a century of service to the Fox Valley, but today, we turn our gaze forward. After retiring our special 100-year commemorative look, we didn’t want to just go back to ‘business as usual.’ We’re kicking off our second century with a fresh new look that reflects the evolution of WHBY and our unwavering commitment to the next generation of listeners.” WHBY brand manager Alex Thomas adds, “We are excited to usher in a new era of WHBY. Our rebrand represents a new chapter of WHBY and reflects who we are today and where we are heading next. This transformation goes beyond a new logo. It represents our vision of strengthening community awareness, enhancing the way we deliver news and conversation in the Fox Cities and beyond. While our look may be changing, our core values remain the same. Being trusted, local, and community driven remains a pillar of WHBY.”

Industry Views

Sabo Sez: The “Constant Threat” Isn’t Exactly What It’s Cracked Up to Be

By Walter Sabo 
A.K.A. Walter Sterling, Radio Talk Show Host

imgAssessing the hourly threat to the very existence of the medium of radio is a popular hobby among conventioneers. The audience levels for radio are astonishingly constant since 1970, but according to “radio people,” they are living at the edge of a volcano. Spotify radio, SiriusXM radio, Pandora radio, TuneIn radio, Internet radio, there are all kinds of radio! General Motors wants to throw AM/FM radio out of the car as in “do you really need radio in the car?” Radio’s response to the in-car-removal threat is by promising non-stop typhoons and hurricanes.

The actual threats to established radio companies are non-established radio companies. With the death of meaningful on-air competition, a consolidated industry can easily anticipate the strategies of all major “brands” (formerly known as stations). What cannot be anticipated are actions that are a true threat: Outlier owners throwing creative grenades into the sleepy radio ecosystem.

All viable radio formats launched as unanticipated surprises. New formats are greeted with hostility and predictions of doom. All of them. Yes, even adult contemporary. Eventually – or tomorrow – a new format will be deployed by a desperate owner with a handful of stations, an owner with a retailer’s mentality will go for broke with a format – or a series of shows – that will not be anticipated, cannot be duplicated and is not cheap.

See the threat? A true threat will be a new format that successfully attacks the core of dozens – hundreds of established stations, stations owned by venture capital. It will not be anticipated, cannot be duplicated by hundreds of stations and does not “scale” i.e. isn’t cheap. But the new format would be so rapaciously embraced by the public that it would force all other stations to completely change their on-air content and their sales strategies. Imagine the impact of that threat.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry News

Audacy Partners with Portland Fire and Portland Thorns Clubs

Audacy is entering into broadcast agreements in Portland to use its radio stations as the official radio home of the WNBA’s Portland Fire and the NWSL’s Portland Thorns. KMTT-AM “910 ESPN Portland” will serve asimg the flagship for the Portland Fire. Select games will also simulcast on KRSK-FM “105.1 The Fan.” Portland Thorns games will air on KNRK-HD2 with 10 select games airing on “910 ESPN Portland.” Audacy Portland SVP of sales Ryan Cooley states, “We’re incredibly proud to welcome the Portland Fire and the Portland Thorns to the FAN Sports Network. Our city has long been a leader in supporting women’s sports, and we’re especially excited to welcome the Fire back to Portland after over two decades.”

Industry Views

Monday Memo: Why Local Media Still Moves Communities

By Holland Cooke
Consultant

imgIn “When Everyone Knows That Everyone Knows” (Scribner) cognitive scientist Steven Pinker unpacks a deceptively simple idea: Society runs on common knowledge. Not just what people know individually, but what they know OTHERS know-they-know.

Read that again, aloud. It describes the invisible wiring that drives humans to coordinate, trust, cooperate, and sometimes revolt.

If that sounds abstract, it shouldn’t. Radio and television are the most powerful common knowledge machines ever invented. And in an era when media fragmentation has turned audiences into isolated microtribes, broadcasters who understand Pinker’s point gain a strategic advantage.

Broadcasting creates the “Shared Reality” communities run on

When a radio or TV station says, “Schools are closed,” that’s not just information. It’s a signal that everyone else in town heard the same thing. That shared certainty is what lets a community move in sync. Pinker reckons that this is the essence of coordination: people don’t just act on facts – they act on what they believe others believe.

This is why broadcasters remain indispensable during storms, emergencies, elections, and civic moments. Digital platforms can inform individuals. Only broadcasting can inform everyone at once, and – crucially – make it known that everyone else heard it too.

Trust and legitimacy flow from common knowledge

Pinker notes that institutions derive their authority from shared understanding. Money works because everyone knows everyone else accepts it. Laws work because everyone knows everyone else knows the rules.

Local broadcasters occupy that same psychological space.

A trusted anchor or morning host doesn’t just deliver news – they confer legitimacy. When they say, “Here’s what’s happening,” they’re not merely reporting; they’re establishing the community’s shared frame of reference. In a fragmented media world, that’s gold.

Dueling Realities: FOX News vs MSNow

Inside each bubble, people know what everyone-like-them knows. When national narratives clash, local broadcasters become the last shared reality left.

Local radio and TV, by contrast, still operate in the realm Pinker describes: weather, schools (and EVERYTHING ELSE that triggers a parent’s concern), roads, emergencies, local elections, shared rituals and routines. These are not ideological. They’re lived. Local broadcasters still produce the kind of common knowledge that makes a town function. Cable networks and partisan talk radio produce the kind that makes a tribe feel coherent.

Local broadcasting is still where a community becomes a community.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Uncategorized

Dr. Asa Andrew Poised at Dynamic Intersection of Radio and Pro Wrestling

Health/lifestyle syndicated talk media star and ringside physician, Asa Andrew, M.D. (a.k.a. Dr. Asa) finds himself strategically positioned at the dynamic intersection of radio and wrestling as TNA Wrestling announces a collaboration that will integrate its premium live events, weekly television programming, digital platforms, and fan experiences across iHeartMedia’s formidable audio network. Dr. Asa has achieved imgTALKERS “Heavy Hundred” national prominence for years, originally launching his daily three-hour “The Dr. Asa Show” on its flagship radio affiliate, iHeart’s WLAC, Nashville. Andrew has subsequently and simultaneously returned to his roots as a professional wrestler and recently joined TNA Wrestling as the company’s ringside physician and head of sports medicine.

Andrew tells TALKERS, “I am excited to see these two entertainment and media giants come together. Finally, my two passions are aligning synergistically. TNA Wrestling has seen immense expansion this year as its president Carlos Silva led the company into one of its largest growth periods. This includes a major TV network deal with AMC for our weekly live show, ‘Thursday Night iMPACT!,’ as well as filling up arenas in major cities across America with record breaking crowds. Now – from the radio, TV, and podcast studio to the professional wrestling ring – talk media’s ‘America’s Health Coach’ and professional wrestling’s ‘Ringside Physician’ Dr. Asa has a significant cross-section of his brand in one place.”

As part of the agreement, iHeartMedia will serve as the presenting sponsor of the TNA Wrestling Pay-Per-View Pre-Show for all remaining 2026 premium live events. The integration will feature prominent brand visibility across broadcast graphics, in-arena announcements and event marketing. On TNA’s flagship weekly television program, “Thursday Night iMPACT!,” airing nationally on AMC, and streaming on AMC+ in the U.S., and worldwide on TNA+, iHeartMedia will receive premium broadcast integration including sponsorship of the LED Walkout Ramp, one of the most visually recognizable elements of TNA’s live events and television presentations.

Check out Dr. Asa, the ringside physician, in action

Dr. Asa had to respond a real-life medical emergency during a recent TNA World Championship match in New Orleans between current standard bearer Mike Santana and challenger, “Bulletproof” Steve Maclin. Maclin took a superkick and Santana connected with the left side of his jaw almost knocking him out and delivering an instant concussion (as immediately evaluated by referee Alice Lane).  Dr. Asa‘s instincts were equally quick as he was sliding into the ring while referee Lane was throwing up the X sign. That’s when a referee crosses the two forearms to make an X. It signals there is a serious injury and the match needs to pause until a medical doctor can evaluate the wrestler to see if the match is to be stopped or can continue. Dr. Asa made the decision to stop the match, and Maclin was transported to the hospital for further evaluation. Thankfully, Maclin only suffered a mild concussion with slight neck pain and spasm. He should be returning to the ring soon once he is medically cleared.  To see a video clip of this incident, please click here. 

Industry News

Warshaw Implies Cumulus Had Eyes on Audacy Before SFM Got Involved

The Jeffrey Warshaw vs Soros Fund Management case has brought up questions about how SFM became majority owner of Audacy. Connoisseur Media owner Jeffrey Warshaw is suing SFM for breach of contract, unfair trade practices and more in alleging that he had a deal with the company’s Michael Del Nin in 2022 and began working together “to try acquiring Cox Radio, with Del Nin agreeing that Warshaw wouldimg manage the business as CEO upon successful acquisition.” Warshaw also says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024 and alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition.

imgNow, in recent court filings, Warshaw claims that by mid-2023 he had identified HG Vora as the key holder of Audacy’s distressed debt and, through industry contacts, came to believe that HG Vora was already aligned with Cumulus Media to merge the two companies. But the filings stop short of proving that such a deal ever existed in a formal sense.

Warshaw relies on what he “deduced” from conversations in the market – not on a signed agreement, binding term sheet, or documented commitment between HG Vora and Cumulus. SFM’s response goes directly at that point saying it had been evaluating a potential investment in Audacy for more than a year before Warshaw’s involvement, positioning its eventual acquisition not as a hijacked opportunity, but as the result of an independent strategy already in motion.

Now we wait to see if Warshaw can prove a Cumulus-backed pathway was real or if SFM can demonstrate that it was already tracking Audacy. Whether the Cumulus-Audacy deal was a genuine near-transaction or simply informed speculation appears to hinge on what documents and/or third-party witnesses reveal.

Industry Views

SABO SEZ: Common Sense is Always the Solution

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN
Another Side of Midnight, WABC, New York

imgIn 1952, the success formula for today’s radio was discovered and put into practice by two hungry entrepreneurs:  Todd Storz and Gordon McLendon. Both men owned dying radio stations in medium and major markets. The industry was suffering from a lack of purpose or solutions due to the advent of television which drove the migration of hit network radio shows to television. Lucille Ball, Bob Hope, and Gertrude Berg were on radio first.

Storz and McLendon developed “Top 40” with their own brains and money. Top 40 was research and focus group based, as well as. Storz tried it first in Omaha, then Kansas City and Miami. McLendon in Dallas, Houston, Minneapolis, and New Orleans. The formula was simple but not obvious. Their common-sense solution worked in all formats: music and talk.

Ruth Meyer was Storz’s PD in Kansas City and I worked with her at ABC. She was very clear when outlining the Storz history, “It was all Todd.”

Success ingredients

The formula: Target one demographic. Play their hits – often. Call out the names of as many people in the audience as possible – make the listener a star.  Present with enthusiasm. Promote at every local crowd event possible. Repeat.

All of the McLendon and Storz stations grew instantly, usually to number one.

That ingredient list works repeatedly for station after station for decades. But, and here’s the but, all of those ingredients have to be in the recipe. Leave out promotion, for example, or research, and it doesn’t work. But the full ingredient list does work for every single format.

I asked Mickey Luckoff, who ran talker KGO as the number one station in San Francisco for most of our lives, how he selected his on air talk hosts to which he replied, “They all come from top 40 because I can teach them talk but I can’t teach them radio.” His promotions were non-stop and smart, TV campaigns were non-stop and research, yes, research – non-stop!

When Adult Contemporary was evolving, my team was responsible for the NBC FM properties. Corporate finance people who went to Wharton urged me to go slow, layer in expenses when launching this odd new format. I knew layering was a recipe – for failure!!! All the ingredients had to be rolled out at once. In 1981, WYNY in New York had a $2 million dollar cash and a $2 million barter promotion budget. Result, a $3 million profit and a 5 share.  Thanks to PD Pete Salant and GM Al Brady Law. We used the Storz/McLendon recipe with AC music and Dr. Ruth, it obviously works.

WGMS-FM was a classical station in Washington, DC. When it was owned by RKO and run by visionary Jerry Lyman, it applied the Storz/McLendon recipe to classical music. Their promos announced that WGMS played “Real Oldies – Your favorites from the 1600s, 1700s and 1800s!” WGMS aired a tight playlist of hits. Special weekends were popular, such as a “Beethoven Weekend” with t-shirt giveaways. The station was a profit monster, top 10 in Washington DC.

Five years ago, WABC-AM was about 28th in NYC as a result of cutting costs, by god the cost cutting was epic and so was the failure. Today, John Catsimatidis, the owner, and Chad Lopez, the president, have grown the station to a 4 share and number eight in New York. An AM talk station, number eight and growing. What? How? They put in all the ingredients. The station is data driven. The talent is live. External paid ads run for WABC almost every single day. The air team goes to local events to meet the crowds. WABC airs live listener music requests and dedications on the weekend with Cousin Bruce Morrow and Joe Piscopo – live. Did I mention live?

Today not history

The team is happy. They are making radio. This isn’t nostalgia. Mr. Cats is a very current based businessman who expects results. Like Storz and McLendon he is an entrepreneur, a private owner deploying common sense. He’s doing what is proven, what works. Bravo.

Conclusion: There is nothing wrong with radio. Just stop. Include every ingredient in the proven recipe; expect stunning results.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many others. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He recently began hosting “Another Side of Midnight” weekends on WABC, New York. He can be reached by email at sabowalter@gmail.com or phoned at 646-678-1110.

Industry News

Asheville’s WWNC Adds FM Signal

iHeartMedia’s Asheville news/talk outlet adds an FM signal to its broadcast as it begins simulcasting on translator W225CJ-FM, Asheville. iHeartMedia Carolinas area president Drew Salamon states, “Extending News Radio 570 WWNC to 92.9 FM gives Western North Carolinaimg greater access to trusted news and talk at a time when local information matters more than ever. This expansion reflects our ongoing commitment to serve Asheville and the surrounding communities with credible voices, local connection and meaningful conversations.” iHeartMedia area SVP of programming Zac Davis adds, “After our post–Hurricane Helene broadcast, it became clear just how essential WWNC is to Western North Carolina. Over the past year, we’ve focused on expanding our ability to serve the community, and this next step allows us to reach even more listeners. It’s a natural extension of the incredible work our Asheville team has already done.”

Industry News

Cumulus Names Wirthlin to Lead Salt Lake City Cluster

Cumulus Media appoints Joyce Wirthlin vice president/market manager for its Salt Lake City station group that includes news/talk KKAT-AM and four music brands plus its digital marketing services for local advertisers. Wirthlin most recently served as market president for iHeartMedia’s Salt Lake City operations. Cumulus Media president of operations Daveimg Milner comments, “Joyce is an experienced market leader with deep relationships across Salt Lake City, enabling her to bring sharp local insight and credibility to every client partnership. She excels at delivering integrated marketing solutions, helping clients leverage our multi-platform strategies that maximize the combined power of audio and digital to drive results. Joyce will be a tremendous asset to our Salt Lake City team and a growth catalyst for our clients.”

Industry News

Steve Jones Assumes Ownership of Skyview Networks

In a memo to staffers, Skyview Networks president and CEO Steve Jones announces that he has completed the acquisition of the company and is the new owner, effective immediately. He writes: “This transition further strengthens long-term direction and focus that ensures continuity. Our leadership team will continue exemplifying our company values, and our day-to-day priorities remain centered on client outcomes, operational excellence and teamwork. It is also important to recognize Ken Thiele,img who founded the company 30 years ago.” Thiele’s message to staff was: “First and foremost, I want to thank you all. Skyview Networks exists, and is respected across the industry, because of the talent, grit and customer commitment each of you bring every day. Since joining Skyview Networks, Steve has expanded our business portfolio and led with a steady focus on growth and stability. It is with this confidence in leadership that Skyview’s trajectory and momentum continues.” Jones adds, “On a personal note, I am proud of the team that has built and sustained Skyview Networks’ reputation across the industry. This company is special because of you. Serving as the leader of Skyview Networks is a responsibility I take seriously, and I am committed to continue leading with transparency, respect and a long‑term focus on our people and business.”

Industry News

Mateo to Host Sunday Show on WABC

Red Apple Media unveils a new weekend program on WABC, New York hosted by former NYC mayoral candidate, co-founder and spokesman for United Bodegas of America, and chairman of the New York Stateimg Federation of Taxi Drivers, Fernando Mateo. The new show, “No Excuses with Fernando Mateo” airs Sundays and 6:00 pm. Station owner John Catsimatidis says, “There are 65 million Hispanics in the U.S. and New York City is home to nearly three million of this fast growing population… With Mateo as part of our on-air lineup, we can super serve the needs and interests of the Hispanic community.”

Industry News

Audacy Cuts Hit WIP, Philadelphia

Audacy is undergoing another round of staffing cuts and Awful Announcing reports that WIP, Philadelphia’s Eagles sideline reporterimg Devan Kaney is among those cut. In 2024, Kaney was promoted to sideline reporter after the station let Howard Eskin go. She’d appeared regularly on the morning show with Joe DeCamara and Jon Ritchie. She’s quoted in the Philadelphia Inquirer saying, “I had a blast working at WIP and sincerely enjoyed my time there. But as the old saying goes, when one door closes, another opens.” See the Awful Announcing piece here.

Industry News

Cumulus Says 2025 Annual Report Filing Late Due to Bankruptcy Proceedings

Cumulus Media files a notice with the Securities and Exchange Commission revealing that it is unable to files its annual 10-K with the Commission due to its status in Chapter 11 bankruptcy protection.img Specifically, since the company must get permission from the court to retain PricewaterhouseCoopers LLP as the independent registered public accounting firm for the company and its subsidiaries to complete the 10-K, it must wait to clear the objection hurdle expected to be complete by April 8. Cumulus notes that the ultimate timing of its filing of its Annual Report is dependent upon entry of the order.

Industry News

Pioneering Black Talk Host Bob Law Dies at 86

Bob Law, the Black radio personality who hosted “Night Talk” on WWRL,img New York, has died at age 86. According to The Grio, Law put “Night Talk” into national syndication in 1981 through the National Black Network. The piece says it was considered the first nationally broadcast Black radio talk show in the country. He began his career with WWRL in New York as a community affairs director, eventually rising to program director. See The Grio piece here.

Industry News

Connoisseur Media to Acquire Five Nebraska Signals from NRG Media; Will Sell Four Topeka Stations to MSC Radio Group

Connoisseur Media is both a buyer and a seller in news today. First, the company announces it is acquiring five radio signals in Nebraska from NRG Media. Those include news/talk KLIN-AM, Lincoln and its FM translator K257GN-FX and four music stations – three in Lincoln and one licensed to Milford, Nebraska.  Connoisseur says the transaction isimg pending regulatory approval by the FCC and is expected to close in summer of this year. Connoisseur CEO Jeff Warshaw states, “We are over the moon to be able to add these phenomenal properties and team to our company. This marriage will allow us to even better serve the community and our clients.” NRG Media CEO Mary Quass adds, “The Lincoln stations have been a very important part of our story, and we are pleased to pass them to Jeff and his team. Jeff is a broadcaster who shares our commitment to great local service, quality programming, and deep community connections!” At the same time, Connoisseur is entering into a deal with MSC Radio Group to sell its Topeka cluster that includes news/talk WIBW-AM and three music brands. About this sale, Jeff Warshaw says, “We’re incredibly proud of the impact these stations have had in Topeka and the connections they’ve built with listeners. As we continue to refine our portfolio, this agreement allows us to focus our resources on key growth markets while ensuring these stations are well-positioned for the future with KNZA. We’re confident they will continue their legacy of serving the community with a strong emphasis on local engagement, news, and partnerships.”