Industry News

WTOP Ends 103.9 FM Simulcast; K-Love Takes Over

Hubbard Broadcasting’s all-news WTOP-FM, Washington will cease its simulcast on the Frederick, Maryland station imgWTLP-FM (licensed to Braddock Heights) at 103.9 FM and the company will begin leasing it to the Christian music network K-LOVE on August 1. WTOP general manager Joel Oxley states, “Our main signal on 103.5 FM covers most of Frederick County’s population and with the advent of streaming, listeners can get us anywhere in the country.” WTOP began simulcasting on 103.9 FM in 2007.

Industry Views

Sabo Sez: It’s All Media

Sabo Sez:  It’s All Media
By Walter Sabo
A.K.A. Walter Sterling
Host, The Other Side of Midnight
WABC, New York / Red Apple Audio Networks
img“It’s all media,” declared accomplished media executive Jack Griffin when confronted with brand new definitions of content and content distribution. Jack, for years, was president of Meredith Publishing, Time Inc., and The Tribune Company. I met Jack when he was publisher of PARADE magazine. Jack is pragmatic, won’t waste your time and spots BS faster than most humans. We were listening to discussions of the impact of online media versus traditional media, and his line was running out. Jack declared “It’s all media” and the meeting blessedly ended. The phrase haunts me and it is being proven true every second of every day.
Steve Goldstein, CEO of Podcast consultancy, AMPLIFI, published a white paper on the growing acceptance of podcasts in the dashboards of media buyers. The paper tackles the challenge industry committees have had defining a podcast! [link]

Answer: It defines a podcast as an on-demand, spoken-word show intelligible with your eyes closed – video and RSS are both allowed, neither required.
 
The definition of a podcast is simple, broad, and can be met by any podcaster! And every person and entity is making a podcast. Follow that through to what Griffin declared.
VOGUE magazine puts out podcasts constantly. By most definitions they are really good and brand appropriate. Pretty, gossipy, urgent and current. Much more entertaining than the magazine. The New York Times has more podcast viewers than newspaper readers.
The ever-prescient Michael Harrison was right on the money more than two decades ago when he coined the term “media station” to describe the multi-media platform potential of ANY then-traditional venue such as radio and TV stations, newspapers, magazines, books, and cinema.  The media station has since become a reality and the podcast is one of its main engines.
NPR leads the top 20 lists of podcasters, and they can sell advertising in their podcasts without violating their prime directive.
It’s all media
 
When brands evolve from their original product and mission to a podcast, their methodology for success changes but not their definition of success. Brands want revenue and profit. If a brand’s assets can generate the most profit through podcasts, then podcasts will become their business.
 Audience time with media is the target. Capturing their time. Not viewership, listenership, readership, attention: T I M E because it’s ALL MEDIA.
Ultimately a corporate entity’s starter business could be shuttered in order to grow its podcast.  Good to note that every single newspaper and magazine publisher has one fantasy: Get rid of the paper.  Your competition isn’t WXXX it is becoming the VOGUE podcast.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “The Other Side of Midnight” is heard on WABC, New York and the Red Apple Audio Network 1:00 am – 5:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.  He can be phoned at 646-678-1110.
Industry News

JFMN Partners with Past the Wire Sports

The John Fredericks Media Network enters into a relationship with the sports wagering media company Past The Wire Sports that will the company’s content appear across JFMN’s more than 20 terrestrial radio stations and connected TV, as well as its digital assets, beginning August 3. JFMN notes that Past The Wire Sports has evolved from a horse racing media brand into a platform covering sports wagering, prediction markets, professional sports, premium video programming, and proprietary technology.

Industry News

95.5 WSB Raises $2.3 Million for Cancer

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On the set of “The Von Haessler Doctrine” during the 95.5 WSB Care-a-Thon

Cox Media Group’s news/talk 95.5 WSB (WSB-AM/WSBB-FM, Atlanta) raised a record $2.3 million to benefit the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta during its 26th annual 95.5 WSB Care-a-Thon broadcast on July 23 and 24. WSB director of operations, branding and programming Ken Charles says, “Thanks to the generosity of the 95.5 WSB listeners and the passion and commitment of our team, we had another record-breaking year. I couldn’t be prouder of what we achieved over these incredible and inspirational 38 hours.” Since 2001, the 95.5 WSB Care-a-Thon has raised more than $38 million for the Aflac Cancer and Blood Disorders Center.

Industry News

Kings County Conservative Party Honors Dominic Carter with American Heritage Award

By Robert Pearl

imgVeteran journalist, author, political commentator, and 77WABC Radio personality Dominic Carter was honored with the American Heritage Award at the Kings County Conservative Party’s Annual American Heritage Reception on July 23 at the Knights of Baron DeKalb in Sheepshead Bay, Brooklyn. The event celebrated Carter’s more than four decades in broadcast journalism, recognizing his distinguished career as a radio host, television commentator, author, and one of New York’s most respected media voices.

Hosted by Kings County Conservative Party and Chairwomanimg Frances Vella Marrone, the reception brought together elected officials, candidates, community leaders, and supporters to recognize Carter’s professional achievements while celebrating the values of perseverance, public service, and the American Dream.

Presenting the award, Vella Marrone praised Carter’s remarkable journey from a difficult childhood in a Bronx housing project to becoming a nationally recognized broadcaster.

“Where you begin in life does not determine where you can go,” she said, describing Carter as someone whose life story reflects the opportunities made possible through determination, personal responsibility, and hard work. She also commended his willingness to openly share his experiences through his journalism and bestselling memoir, “No Momma’s Boy”, inspiring listeners and readers far beyond New York City.

Accepting the honor, Carter explained that he had undergone surgery less than 24 hours earlier but was determined to attend.

“I was not going to miss this event,” he told the audience. “The Conservative Party has saved my life.” Carter reflected on his upbringing in public housing and his political evolution, saying he came to embrace the values of work, family, accountability, and opportunity. “I was a lifelong Democrat… but the Democrat Party left me. I didn’t leave them,” he said, noting he proudly shares those beliefs on the air and during speaking engagements nationwide.

One of the evening’s heartfelt moments came when Carter invited his son, Dominic Jr., and wife, Marilyn, to the stage. Sharing that doctors once believed his son would never graduate from high school because of epilepsy and a learning disability, Carter proudly announced that Dominic Jr. earned two college degrees.

“Never let anybody define who you are,” Carter said, drawing sustained applause.

Vella Marrone thanked supporters and volunteers for strengthening the Kings County Conservative Party and encouraged continued grassroots involvement.

“We’re going to keep fighting and fighting,” she said, urging attendees to remain engaged in preserving liberty and opportunity through civic participation.

Additional remarks were delivered by Conservative Party State Chairman Gerard Kassar, Assembly Minority Leader Edward Ra, Assemblyman Alec Brook-Krasny, and other elected officials, all of whom praised Carter’s broadcasting career and contributions to journalism. The evening concluded with a standing ovation, featuring book signings, and photographs as guests celebrated Carter’s enduring impact on New York media and public discourse.

Robert Pearl is a Brooklyn-based journalist who writes about New York City media, politics, and culture.  He can be emailed at pearlknows@yahoo.com.

Industry Views

Monday Memo: AI Can’t Fake Real

By Holland Cooke
Consultant

imgIn Full Stack Human: The Mindset Upgrade You Need to Stay Human in a World Ruled by Technology (2026, Wiley Books) Dara Simkin and Tane Hunter describe a 2026 media landscape where people face information overload, shrinking attention spans, negativity fatigue, algorithmic manipulation, and constant distraction.

The irony is that radio may win the future not by becoming more like technology, but by becoming more human. In an age of artificial everything, that’s the sustainable competitive advantage local radio has. And the more crowded the media landscape becomes, the more valuable radio’s unique strengths become.

Consider what today’s digital platforms do best. They personalize content as algorithms learn what users like and deliver more of it. Streaming services can build custom playlists. Social media feeds are tailored to individual interests. AI can generate content instantly.

What those platforms cannot do is belong to a community. Spotify doesn’t know why I-95 is jammed. TikTok doesn’t care that the town council just approved a controversial zoning change. An AI-generated playlist can’t tell listeners where to find shelter during a storm or why Friday night’s high school football game matters. Local radio can. And as media becomes increasingly global, local content becomes increasingly scarce. And scarcity creates value.

Citing research, the book points to another opportunity: Digital platforms are optimized to trigger emotion, especially outrage and conflict – the 1990s talk radio caricature on steroids. The result is a public that often feels overwhelmed, exhausted, and anxious.

Listeners want information, and are looking for context, usefulness, connection, and (dare we?) a reason to smile. Stations willing to do more than simply amplify the argument du jour become indispensable. Winners deliver local information, from trusted voices, a genuine connection that answers the listener’s constant question: “What’s in this for me?”

Click here to read a free sample chapter of “Full Stack Human: The Mindset Upgrade You Need to Stay Human in a World Ruled by Technology.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

WOR, New York Signs Mark Simone to Long-Term Contract

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Longtime New York City talk radio host Mark Simone and iHeartMedia’s WOR, New York agree to a new, long-term deal that keeps Simone on the air for “years to come.” As part of the new deal, Simone’s show expands by an hour and will air from 9:00 am to 12:00 noon. Prtogram director Tom Cuddy says, “Mark Simone is one of the most talented and respected broadcasters in America. His ability to inform, entertain and connect with listeners is unmatched. Expanding his show by an additional hour is a win for our audience, our advertisers and the station.” iHeartMedia EVP of programming Thea Mitchem adds, “Mark Simone is ‘Mr. New York’ for a reason. His extraordinary connection with listeners combined with his ability to inform, entertain and engage audiences, has made him one of the most respected voices in talk radio. We’re thrilled to extend our partnership and continue delivering value to listeners, advertisers and 710 WOR.” Pictured above (from l-r) are: Tom Cuddy; Bernie Weiss, president, markets group; Mark Simone; Thea Mitchem; and Steve DeLusant, region president, iHeartMedia New York.

Industry News

JFMN Releases Network Listening Report

Talk media entrepreneur John Fredericks – owner of the John Fredericks Media Network that’s comprised of more than a dozen signals in five states – reports that its combined monthly audience for June 2026 across radio, television, streaming, digital, and social media platforms achieved a 2.7-million-person audience reach. JFMN says the achievement reflects its expansion as an independent multimedia platform. John Fredericks states, “We built this network from the ground up without corporate owners, private imgequity, or Wall Street investors. We answer to one group: our audience. This milestone proves there’s tremendous demand for independent voices delivering news, politics, sports, and commentary people can trust. Truth and clarity are making a comeback.” Company CEO Anne Fredericks adds, “We strive to cover what matters most in people’s daily lives: their country, their community, and their sports teams. News, talk, and sports are simply different expressions of the same mission: giving people truthful information, honest perspective, and a voice. What makes the John Fredericks Media Network different is our independence. No newsroom hierarchy, no C-Suites, no suits and no boardrooms.”

Industry News

SRN to Cover Graham Services

Salem Radio Network is presenting comprehensive coverage of ceremonies honoring the late U.S. Senator Lindsey Graham on Tuesday, July 28 at the U.S. Capitol and at the National Cathedral in Washington, DC, as well as on Wednesday from the State Capitol in Columbia, South Carolina. SRN News says White imgHouse correspondent Willie Nelson will be on-site at the U.S. Capitol Tuesday during the hours Senator Graham’s body will be lying in state and will provide interviews with lawmakers and citizens on the scene who come to pay their respects to Senator Graham. Additionally, on Wednesday SRN nationally syndicated talk host Mike Gallagher will be on-site in Columbia where Senator Graham’s life will be honored, prior to his private burial later that afternoon in Graham’s hometown of Central, South Carolina.

Industry News

Top News/Talk Media Stories This Past Week (July 20-24)

Here are the most talked about stories of the past week (7/20-24) on news/talk radio and related talk media according to TALKERS:

Stories

  1. U.S.-Iran Hostilities Intensify
  2. Houthi Red Sea Attacks / Oil Prices Climb
  3. U.S.-Saudi Arabia Nuclear Deal
  4. House Passes Military Spending Bill
  5. Hegseth on Capitol Hill
  6. Trump Defers CA and MN Medicaid Payments / Trump Tariffs
  7. ICE Killings
  8. Primary Races
  9. Darline Graham to Run for Full Term
  10. Tropical Storm Bertha

People

  1. Donald Trump
  2. Mohammed bin Salman
  3. Benjamin Netanyahu
  4. JD Vance
  5. Marco Rubio
  6. Mike Johnson
  7. Pete Hegseth
  8. Jay Feeley / Amish Shah
  9. Darline Graham
  10. Mitch McConnell

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

TALKERS Marks 36th Anniversary

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Today marks the 36th anniversary of the launch of the broadcast industry trade journal, TALKERS.  The first issue of TALKERS rolled off the presses as a tabloid-style newspaper on Monday, July 23, 1990.

The publication was the brainchild of Michael Harrison, who had already made his mark as a radio broadcasting pioneer (often referred to as “the father of AOR radio”) and trade magazine editor (Radio & Records, Billboard) when he conceived a periodical imgdevoted to chronicling the development and growth of what he envisioned as “the coming talk radio phenomenon of the nineties.” The publication went on to publish as a newspaper on newsprint evolving into a glossy magazine and eventually an online publication fully devoted to serving the needs of talk radio and eventually a variety of spoken word platforms that have collectively become known as talk media. TALKERS also contributed to the growth of the field by producing 28 national conventions / conferences in New York and two in Los Angeles, more than 50 groundbreaking radio rows, dozens of talk show host tours of international hot spots, and thousands of hours of spoken word syndicated and online programming. Throughout its colorful history, TALKERS always maintained a neutral position regarding politics except for, as Harrison puts it, “unwavering support of the First Amendment.”

Industry News

Audacy Adding FM Signal to Rebranded Houston Sports Talker

Audacy is giving Houston sports talk outlet KILT-AM “Sports Talk 610” an FM simulcast by dropping the classic hits format on KKHH “The Spot,” effective August 13. The station is being rebranded “95.7 The Fan.” Audacy chief business officer Chris Oliviero says, “Houston boasts some of the most passionate sports fans in the imgcountry, and they deserve both the content and distribution that matches their energy. Between our incredibly entertaining and informative lineup of local hosts and our exclusive partnership with the Texans, we are the ultimate destination for Houston sports fans. Launching ‘95.7 The Fan’ as our tenth FM sports station in the top 10 U.S. markets is a proud milestone and solidifies Audacy’s leadership in local sports audio. We can’t wait to bring this unbeatable coverage to even more fans so they can join the conversation and stay connected to the teams they love.”

Industry News

Newsmax CEO Warns Christian Leaders About Media Consolidation

Last Friday (7/17), Newsmax CEO Christopher Ruddy addressed the attendees at The FAMiLY Leader’s Family Leadership Summit in Des Moines. Among the topics Ruddy spoke about included the FCC’s move to abandon the 39% ownership cap for television stations. Ruddy warned that FCC chairman Brendan Carr’s plan “is imgdangerous and would allow two or three corporations to dominate local television news, reducing competition, independent journalism, and threatening religious broadcasters.” He noted that conservative organizations including CPAC, the National Religious Broadcasters, and the Zionist Organization of America oppose lifting these ownership limits. Ruddy also took the opportunity to address how broadcasters view the American people, saying, “Polling consistently shows Americans are far more center-right than portrayed by the legacy media. There is a growing disconnect between public opinion and media narratives.” See more about Ruddy’s speech at Newsmax here.

Industry News

Legendary Vocal Coach Norma Garbo Guests on Harrison Podcast

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Norma Garbo – the renowned New York City-based vocal coach who has mentored some of the biggest stars in show business from Taylor Swift to Tommy James – is this week’s guest on the TALKERS MEDIA video podcast, “Up Close Far Out with Michael Harrison.”

Throughout her remarkable, decades-spanning career, in addition to coaching, she has performed onstage or recorded in the studio alongside music icons such as Billy Joel, Jimmy Cliff, Patty Austin, Gloria Gaynor, Melba Moore, Laura Branigan, Eddie Kendricks, Valerie Simpson, Luther Vandross, and more.

She is also a pioneer in the development of voice feminization for transgender clients.

Garbo discusses vocal techniques and advice for both singers and media talkers to improve their audio presence, describing the human body as a “musical instrument.”  You can learn more about Norma Garbo at the websites vocalcoachgarbo.com and feminizingthevoice.com.

To link to the podcast, please click here.

Industry Views

Harrison: Don’t Believe that AI Lacks “Heart”

imgTALKERS founder Michael Harrison is this week’s guest on the National Press Club’s official podcast, Update-1, in which he tackles the topic “Predicting the Future of Media Following the Shutdown of CBS News Radio.” Interviewed by noted American University media professor Gemma Puglisi, Harrison addresses such issues as changes in the tenets of journalism and the general shrinkage of radio news. Along the way, he offers his insights into a variety of media and societal topics including the impact of clickbait and what he describes as “the daily dance of affirmation” resulting imgfrom the trend toward news platforms “targeting” audiences for purely marketing purposes. Harrison defends AI from critics who claim the technology lacks “heart” and that audiences will swing back to the “authenticity” being destroyed by AI slop. Harrison makes the case that what counts is the humanity behind the operation of AI which is “only a tool.” He says, “Blaming AI for shallow content is like attributing shoddy novels to the invention of the word processor.” Harrison boldly predicts that AI and modern technology will hasten the “death of Hollywood” as we know it among other insights into the future of news, entertainment, and communications.  Don’t miss this!  To listen to the podcast in its entirety, please click here.

Industry News

Audacy Sports, News and Talk Stations to Air on SiriusXM

Audacy has entered into a deal with SiriusXM to bring 42 of its sports talk, all-news and news/talk stations from 29 markets to the satellite radio platform. The first group of stations to be available on SiriusXM are 23 sports talk outlets, including WFAN, New York; WSCR, Chicago; WIP, Philadelphia and more. All-news and news/talk stations – including WINS, New York; WBBM, Chicago;img and KCBS, San Francisco – will become available “later this year.” Audacy CEO and president Kelli Turner states, “Audacy’s sports brands are deeply connected to the cities, teams and fan communities they serve, and being able to extend our reach nationally through SiriusXM is a natural fit. We look forward to working together with imgSiriusXM to bring our outstanding talent and content to sports fans and news and talk listeners wherever they are, providing our audiences with more ways to stay connected to the conversations that matter most to them.” SiriusXM president and chief content officer Scott Greenstein adds, “We also recognize the unique role local personalities play in connecting fans with their teams every day. By adding Audacy’s extensive lineup of sports stations, we’re making those trusted hometown voices available to fans wherever they are across North America. Together, we’re delivering an even more complete audio experience – bringing live games, premier national sports talk, and hometown conversations together in one place.”

Industry News

Worldwide News Network to Air in Germany

Red Apple Audio Networks’ Worldwide News Network announces entry into its first European market as it begins a distribution partnership with BLR, a Germany leading radio news and content syndicator based in Garching near Munich. Worldwide News Network’s top- and bottom-of-the-hour newscasts and special reports are now available to German broadcasters. Red Appleimg CEO John Catsimatidis states, “Audiences around the globe deserve the facts about what is going on in our world and that is why we created the Worldwide News Network. We’re delighted to partner with BLR and look forward to working with them as we continue to expand our reach into more European markets and around the world.” Worldwide News Network SVP of news and programming Lee Harris comments, “Expanding beyond the U.S. is an important milestone for Worldwide News Network. We’re excited to partner with BLR to bring an authentic American perspective on world events. This is the first step in building an international network of partners who value trusted, high-quality radio journalism.”

Industry News TALKERS 2026

TALKERS 2026 Conference Videos Attract 30,000-plus Views on YouTube

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Attendees at TALKERS 2026: Radio’s Next Chapter in the Lawrence Herbert School of Communication’s TV Studio A

The 28th annual installment of the TALKERS conference, TALKERS 2026: Radio’s Next Chapter, has drawn more than 30,000 views thus far on the TALKERS MEDIA YouTube channel.  This year’s installment of longest running and most important talk media industry gathering was held on Friday, June 5 at Hofstra University on Long Island, drawing a crowd of 338 registrants and more than 65 speakers. TALKERS VP / executive editor Kevin Casey comments, “The world-class Hofstra video team at the Lawrence Herbert School of Communication really came through for us in documenting a power-packed day of panel discussions, one-on-one presentations, and keynote addresses making the event’s valuable content available to a wide broadcast industry audience across the nation as well as internationally. We couldn’t be more pleased.”  To view the events of that special day captured on video, please click here.

Industry News

Sean Hannity to Present First Interview with Senator Darline Graham

On this evening’s edition (7/20) of FOX News Channel’s “Hannity,” Sean Hannity will conduct the first exclusive interview withimg Senator Darline Graham (R-SC), sister of late Senator Lindsey Graham. FNC says, “During the interview Senator Graham will reflect on her brother’s legacy, the shared values that shaped their family and upbringing and her decision to carry on his public service representing the people of South Carolina following his passing.”

Industry News

Latzer Retires from Salem Surround

Salem Media announces that longtime company executive Jon Latzer is retiring from the company and his role as leader of its Salem Surround digital marketing agency. Salem Media chief digital officer Jamie Cohen says, “Jon has been a tremendous leader and trusted partner throughout his time at Salem. He hasimg helped shape Salem Surround into the business it is today through his commitment to our people, our clients, and our local markets. We’re incredibly grateful for everything he’s contributed and wish him the very best in his retirement.” The company says that Christian Kligora, senior director of multimedia sales, will assume interim leadership of Salem Surround’s revenue organization. Additionally, Salem says that William Cosey and Jonathan Greer will continue leading Salem Surround’s operations, fulfillment, and client execution, ensuring continuity for customers, vendors, sales teams, and internal stakeholders.

Industry News

Prolific Talk Radio Guest, Dr. Linda Salvin Addresses African Clean Water Crisis at UN.

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One of talk media’s most popular guests (and former radio host) on a wide range of subjects from metaphysics to epidemiology, Linda Salvin, PhD, recently spoke (7/16), during her current New York City media tour, at a special meeting at the United Nations where she serves as a representative and speaker for the international organization’s Water & Sanitation for Africa. The WSA is a pan-African intergovernmental agency that holds Permanent Observer status at the UN. Operating under this mission, the organization actively promotes clean water, sanitation initiatives, and recently launched Africa’s first Three Tier Sanitation Club to empower youth and students. Dr. Salvin (l) is pictured at the discussion along with Professor Ada Okika (c), and Dr. Nabhit Kapur (r) along with a wide array of international experts and spokespersons. She tells TALKERS, “2.2 million people in the world are still without water. As a former epidemiologist, I know cholera, dysentery dehydration, salmonella, and other diseases are rampant. The goal is to have fresh water – especially for women and children worldwide.  We take it for granted. They walk miles for water. I’m proud of this assignment.”  The Southern California-based Dr. Salvin continues, “I’m going to be a guest with Walter Sterling on his “The Other Side of Midnight” show on WABC Tuesday, July 21st at 1:00 am ET, 10:00 pm PT. I’m really looking forward to joining such an icon.”  Dr. Salvin’s website is www.LindaSalvin.com.

Industry News

O’Malley Promoted to SVP of Revenue Development for Saga

Saga Communications announces the promotion of Paul O’Malley imgto SVP of revenue development after having served as president and general manager for the company’s Charleston, South Carolina cluster for the past eight years. O’Malley says, “I’m honored by the opportunity to help lead Saga’s next phase of growth by developing innovative revenue strategies, strengthening client partnerships, and working alongside our exceptional fulfillment partners and corporate team.”

Industry News

Nielsen: Audio Still the Backbone of Podcast Consumption

Nielsen issues the results of data from an analysis of consumers’ consumption of podcasts. The study finds that while more people are seeing video-enabled podcasts, audio remains the absolute foundation of the ecosystem, with 90% of all monthly podcast consumers choosing to listen, while 62% engage by watching. imgOther key findings include: Sports content acts as a unique bridge between listening and watching experiences, drawing the closest parity between listeners and viewers across top genres; Format choice signals entirely distinct consumer mindsets: the highly structured, utility-driven “Pragmatic Listener” versus the entertainment-seeking, visually focused “Interactive Watcher.”; and Conversion mechanics differ by format, with audio consumers acting as direct digital responders and video watchers acting as high-intent brand translators and social amplifiers. See the report here.