Industry News

WWO: The Effects of Nielsen’s Three-Minute Qualifier

The Cumulus Media | Westwood One Audio Active Group blog post this week looks at the effects of the changes to Nielsen’s PPM ratings system that has provided significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. The post notes that Nielsen found 23% of PPM listening occasionsimg were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen is now crediting tuning occasions that are three minutes or greater. What are the results so far? First, drive times and weekends experience the greatest growth. Comparing January 2024 to January 2025 for persons 12+ and 25-54 reveals double-digit growth for all dayparts. Weekends and drives times have the greatest increases. Second, AM/FM radio’s listening profile now skews younger: Every major buying demographic has a higher composition of listening. Persons 65+ is the only demographic where AM/FM radio’s audience composition is reduced. Persons 25-54, AM/FM radio’s most popular buying demographic, experiences the largest increase in audience composition. Persons 18-49 have the next largest growth. And third, format shares remain stable. Versus October 2024, PPM January 2025 format shares are very consistent. An uptick in news/talk AQH composition is most likely more due to a heavier news cycle (major weather stories and a new president) than a PPM methodology enhancement. In local markets, there is more share variation. See the complete blog post here.

Industry Views

Sabo Sez: Promoting Doom

By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN

imgDuring my tenure at NBC, once a month the division heads would meet at the behest of the CEO to report on their progress and trends in their sector. As the executive vice president of the FM division, I took a seat in that formidable group and tried to keep my remarks as brief as possible. What could I possibly say that would be more damn important than the words of the president of NBC News or the NBC Television network? In addition to NBC’s CEO, the CEO of owner RCA would often join the fun.

Cable TV was flourishing, and CNN had just launched. I was at least 15 years younger than everyone in that meeting and had a different perspective on cable. Therefore, I was shocked by this exchange:

The CEO asked the president of NBC News what he thought of CNN. The President of NEWS said these exact words:

“It might do well for breaking news but otherwise it will not take the place of our news.”

Next on the staff meeting agenda was a discussion of HBO. Should NBC run spots for HBO? Again, the group did not think HBO would be much of a factor on the entertainment menu. They agreed to run the spots promoting HBO. Yes, I objected but lost.

In its first three decades, CNN was a serious factor for news, ratings, and revenue. CNN brilliantly made partnership deals with local TV stations to exchange stories and carriage. Independent TV stations could tap CNN feeds for breaking news coverage. Those deals, requiring no cable, established CNN at viewer level in every city.

HBO last year won more Emmys than NBC, CBS, ABC and FOX combined. In fact only one Emmy went to a traditional network last year: “Abbott Elementary,” ABC.

Radio’s inherent advantage over all other mass media is its distribution system. Elegant and free, it just works! A decision was made about 10 years ago by many radio companies to use radio’s power, clout, and credibility to promote podcasts. Podcasts… hard to find, hard to hear, and requiring expensive equipment that suffers from buffering now.  The hidden reason for the podcast push is that Wall Street doesn’t love legacy media. They like new things even if the new thing is deeply flawed. When needing money or liquidation, legacy media companies proudly point to their listening STREAMS.

Commercial broadcasters have proven to be not so great at podcasting.  Of course not. It’s a different medium: On-demand audio that can be paused and reviewed. Radio DJs and talk hosts were never trained or attracted to audio creation that is blind to time of day and repeated. It’s different. Why promote it? It’s like NBC promoting HBO.

The good news? Wall Street is realizing the proven appeal of legacy media: The George Soros Funds invested in Audacy. Apollo Advisors, the first-in money for Sirius, now owns Cox Broadcasting. Time to stop throwing our time spent listening and creative energy at podcasts that price their audience lower than legacy media. Bad business.

The wise way to benefit from the podcast revenue opportunity is to buy what works. Acquire existing, successful podcasts and aggregators.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Cumulus to Employ Quu’s Dashboard Visual Messaging

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Cumulus Media says it is expanding its ability to help advertisers connect with consumers on the go via Quu’s in-dash messaging technology across its 400 radio stations. The company’s stations will leverage Quu’s content management system, 24/7 dashboard display monitor, Xperi’s Rapid technology and DTS AutoStage, and more, to enhance in-car listening experiences and help drive ratings and revenue. Some markets will also offer Quu’s patented Content Partnership sponsorship, bringing fresh opportunities for advertisers. Cumulus president of operations Dave Milner states, “Visual content solutions generate sustainable revenue growth and significantly enhance in-car engagement, where listeners spend the most time with our stations. This expansion underscores Cumulus’s commitment to delivering premium content and sales experiences that meet the evolving needs of our audience and clients.”

Industry News

Harrison and Neer Dissect Media-Pop Culture Elements of Super Bowl LIX

MH Interview

Harrison and Neer
Harrison & Neer circa 1970

Longtime WFAN, New York sports talk host Richard Neer is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Neer is a five-decade-plus veteran of two heritage Big Apple radio stations – sports talker WFAN (where he still hosts a show) and, before that, seminal album rocker WNEW-FM. He is the author of the landmark best-seller FM: The Rise and Fall of Rock Radio (Villard, 2001) and the popular series of Riley King detective novels. Harrison and Neer – whose friendship dates back to their days together in rock radio of the late 60s/early 70s – engage in a fast-paced, spirited conversation about the confluence of pop culture elements surrounding and emerging from the just-concluded Super Bowl LIX, dissecting its ratings, commercials, politics, music, customs, and social impact.  Not to be missed.  To listen to the podcast in its entirety, please click here. www.MHInterview.com

 

Industry News

iHeartMedia Names Brian Long PD for KFI, Los Angeles

iHeartMedia names programming pro Brian Long program director for its Los Angeles talk stations KFI, KEIB, and sports KLAC. Long most recently served with Bonneville’s Phoenix station group. He takes over theimg role that opened up after longtime programmer Robin Bertolucci exited the company in December. iHeartMedia EVP of programming for Los Angeles John Peake says, “Programming KFI, KLAC and KEIB, requires a unique skill set, and Brian checks every box. His exceptional track record in ratings and revenue success, combined with professional play-by-play broadcasts, makes him the ideal leader to manage our partnerships with the world champion Dodgers and the Los Angeles Chargers.” Long comments, “I am extremely grateful for the opportunity to lead these powerful iHeartMedia brands in Los Angeles and to work with some of the best talent in America. I truly could not be more excited to embrace this new challenge.”

Industry News

iHeartMedia St. Louis/Indy Announces Leadership Transition – John Beck to Move On

John BeckiHeartMedia St. Louis and Indianapolis announced (1/7) a leadership transition as seasoned media veteran, John Beck, serving as market and area president for nearly four years, embarks on the next chapter of his career.  “I want to sincerely thank all of my colleagues, St. Louis and Indy leaders, and iHeart corporate leadership for giving me a chance to make a difference in St. Louis and Indianapolis,” Beck tells TALKERS. “It has been an amazing four years full of accomplishments. I will truly miss working with my iHeart family. I will now have more time to devote to my own family, consulting business, legislative advocacy and the various charities civic organizations that mean so much to me.”  John Karpinski, division president, iHeartMedia adds, “We are deeply grateful for John’s remarkable contributions to iHeartMedia. His leadership has boosted ratings, enhanced our culture and improved revenue in both St. Louis and Indianapolis. He has also been a fierce advocate for the entire radio industry, championing our cause in state capitals and Washington, D.C. We appreciate all he has done for us and his communities.” Following a distinguished broadcasting career with more than 40 years of radio industry experience, Beck will continue operating his media consulting service, John Beck Media Strategies. He will also remain a trustee of the National Association of Broadcasters Political Action Committee (NABPAC), Legislative Chair of the Missouri Broadcasters Association, along with other charitable and civic involvements. No replacement has been named for Beck as of press time.

 

Industry News

TALKERS News Notes

Chris RuddyNewsmax Raises $150 Million in Pre-IPO Plan.*  Newsmax CEO Christopher Ruddy reports “We did it!” According to the ascending multi-platform news organization’s founder, “When we announced our plan to go public, we also announced our plan to raise $150 million in Preferred Shares before we became listed.”  Ruddy tells TALKERS, “I am glad to report Newsmax hit the $150 million* mark over the Christmas-New Year’s holiday. In fact, we have raised $153 million*, having exceeded our target by $3 million. And we have thousands of investors who are still in the process of buying Preferred Shares!im So, Newsmax has decided to extend our offering to $175 million – an increase of $25 million above our target raise.”  Ruddy concludes, “Newsmax expects to close on the remaining $22 million remaining very soon.” Read More Here *NOTE: “Raised” includes closed proceeds and investments committed / in process of closing.

Alan Jurison

Alan Jurison Joins Quu to Lead Innovation and Special Projects.  Quu, Inc., an industry leader providing convenient deployment of visual content for radio, announces today (1/7) that Alan Jurison has joined the company to focus on special projects and innovation. Reporting to Joe Marshall, Quu’s senior director of technical services, Jurison will spearhead initiatives to enhance radio broadcasts with dynamic visual programming and sales messaging.  Jurison brings extensive experience from his time as senior operations engineer at iHeartMedia, where he was known for innovative work in technology and strategy.Quu “Throughout my career, I’ve been passionate about elevating radio technology and helping the industry understand the critical role of metadata, especially in the digital dashboard,” Jurison tells TALKERS. “Joining Quu is an incredible opportunity to build on that mission. I’m eager to contribute to this talented team’s efforts to strengthen radio stations’ relationships with their listeners and advertising clients.” “Alan’s innovative mindset and technical expertise make him an exceptional addition to Quu,” said Steve Newberry, CEO of Quu. “His vision aligns perfectly with our goals to help radio boost ratings and generate new revenue through visual solutions that engage and retain audiences.” Alan will be at CES in Las Vegas this week, where he looks forward to connecting with industry peers. Interested in meeting up? Contact Alan at ajurison@myquu.com.

 

Industry News

After Strong 2024, Erick Erickson Show Hits the Ground Running in 2025

Erick Erickson - WSBAfter making great strides with ratings, revenue, podcasts, local in-market promotions, and a national, live political forum (“The Gathering”) in 2024, which included expanding to 27 affiliates, the Compass Media Networks syndicated Erick Erickson Show starts today (1/6) with an additional 29 affiliates, bringing the total to 56.   Effective today, the following stations will start airing the Erick Erickson Show: KBYR, Anchorage, AK; KLOO, Corvallis, OR; WDBT, Dothan, AL; KSLM, Salem, OR; KSUE, Susanville, CA; WTNY, Watertown, NY; and the Supertalk FM network in Mississippi (WRQO, Brookhaven, MS; WXRZ, Corinth, MS; WTCD, Greenwood, MS; WOSM, Gulfport, MS; WFMM; Hattiesburg, MS; WFMN, Jackson, MS; WLAU, Laurel, MS; WZKR, Meridian, MS; WTNM, Oxford, MS; WKBB, Starkville, MS; WMPK, Summit, MS; WFTA in Tupelo, MS and it will also move into the live spot on KROF in Lafayette, LA. The show is a longtime staple of Cox Media Group’s 95.5 WSB, Atlanta where it airs 12:00 noon- 3:00 pm daily. In 2024, Erickson conducted live events in Las Vegas, Tulsa, Atlanta, Jacksonville, Athens, and Orlando, covering his own costs so stations could make more money.  “The Gathering” attracted 1,000 attendees from 47 states to hear from key Republican figures like Mike Pence, Ron DeSantis, and Mitch McConnell. In 2025, Erickson tells TALKERS, “We plan to expand this event to other markets.”

 

Industry Views

SABO SEZ: Doom Not Required

By Walter Sabo
A.K.A. Walter M Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. Sterling

As a consultant for about 25 years, I witnessed the full range of skill levels in the C-Suite. Bob McAllan of Press Broadcasting was at the top of the food chain because he had a consistent, passionate message: “We have to be number 1.”  He was an owner of million+ cumer New Jersey 101.5; WTKS FM, Orlando; and other envied stations. He had to be number 1. He never blinked. No participation trophies with Bob.

Shockingly many other GMs and CEOs do not mimic Bob’s war cry – number 1. Many, too many, executives responsible for AMs just gave up… as early as 1988. In 1988, I worked with a GM who was running a big station in a big city who constantly told me that his number 1 station would just have to die because it was on AM. Damn it, he would do everything to prove AM’s death was inevitable.

He was not alone. Over and over I have encountered owner/managers who refuse to invest or even pay attention to their full- market signal AM stations. (Even some FM managers when asked if they want to be number 1 have actually said to me, “I’m not sure.” Why come to work?)

If an AM station has listed cume, it can grow. Examples:

WSB AM, Atlanta was sinking from dominance to a mid-level performance. COX radio hired top consultant Greg Moceri in 1995 to improve WSB’s performance. Moceri and, the more recent arrival, PD/ND Ken Charles‘ focus and passion since then has brought WSB back to dominance. Dominance.

When John Catsimatidis bought WABC it was an almost dead, seriously abused station. It had a 1.7 share. John brought local shows, fun promotions, and pizza to the hallways. Recently WABC, under the guidance of John and Red Apple Media and WABC President Chad Lopez, has earned a 5.0 share. 5.0 in New York City.

• David Yadgaroff Audacy market president and Greg Stocker brand manager of WPHT-AM, Philadelphia air local live 80% of the day. When my show, “Sterling Every Damn Night” launched in May, the time period was 19th in total Adults. Today, with no promotion, politics or sports, it is # 1 Persons 25-54, #1 Men 25-54. # 1 Men 18-49. (Forgive the plug but I’m making a point…)

The shared ingredients of these turnarounds:

Passionate belief in the show.

Consistent delivery of entertainment

No political agenda.

Personal note: Very happy and slightly surprised about the ratings success in Philadelphia but I am puzzled why not one industry type has asked, “What do you talk about every damn night?”

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 10:00 pm – 1:00 am. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

 

Industry News

2024: Dramatic and Challenging Year for Talk Radio

2024 has been a dramatic year of challenges, struggles, and measurable change for the nation, society, and our industry of talk radio and its related talk media platforms.  The chart below lists the 10 most talked about Stories, Topics and People discussed on talk shows across the nation during the past 12-month period, according to the research of TALKERS. In some cases, we listed several items as ties – because words and ideas overlap and can be somewhat amorphous. None of these items were discussed in a vacuum – the connections between individual stories and news items, the topics they cover, and the people who played them out under the spotlight of public scrutiny are quite entangled to say the least. We describe some issues as “umbrella” topics. Talk radio also has its own unique focus on populist issues that in many cases tend to be ignored by what is still referred to as the so-called “mainstream” or “legacy” media. (For example, talk radio was talking about public concern over immigration reform long before Donald Trump came down that elevator in 2015.) Conversely, there are “big” stories out there that talk radio leaves to the other media and generally ignores.

End of the year

The biggest and most challenging issues that faced our industry in 2024 include:

• Economics of the radio industry.  Major companies continued to be preoccupied with financial survival and avoiding bankruptcy. The growing preponderance of layoffs across the industry has been heartbreaking. Can radio afford to do “radio” properly anymore? Talk radio is subject to the trials and tribulations of the larger radio industry. It is not surrounded by a protective force field simply because it is important.

• Podcasting and fractionalization. The burgeoning digital media ecosystem originally spawned and inspired by talk radio’s lead now competes with the medium within the interactive marketplace of ideas.  Talk radio faces the challenge of expanding to a multi-platform environment such as podcasting and video streaming while maintaining its special “radio” esthetic.

• Growing demographic divide.  With each passing year, radio (including talk) faces increasing abandonment by the new crop of adults who weren’t born until after 9/11.  This is a major problem no matter what pro-radio research and ratings company report.

• Freedom of speech.  Not only was the First Amendment under assault in 2024 from a number of directions – but so was an increasing level of intolerance by corporate America and the disease of hyper-wokeness for controversy.  Not good.

• AM radio in the dashboard.  The stated intention of the automobile manufacturers to eliminate AM radios from the dashboards of new vehicles is at least five years premature and extremely damaging to the interests of the public as well as the radio industry. The problem is compounded by the damage this issue does to radio’s image in the business world simply by having it being a much-discussed issue at all.

Let’s resolve to overcome some of these challenges in 2025.  Happy New Year!

 

Industry News

TALKERS News Notes

Atlanta Hawks and Audacy today (12/13) Extend Their Multi-Year Relationship to Continue Making Sports Radio 92.9 The Game (WZGC-FM) the flagship station of the Atlanta Hawks Radio Network. As part of this agreement, all 82 Hawks NBA games can be heard throughout Georgia on the Atlanta Hawks Radio Network, which consists of affiliate stations in multiple markets and reach millions of listeners throughout the season.  The Game LogoAtlanta Sports Hall of Famer and Georgia Radio Hall of Famer Steve Holman, also known as the Voice of the Hawks, is in his 40th season and has never missed a Hawks’ regular season or playoff radio broadcast. Holman has totaled more than 3,000 consecutive games. Joining him on the broadcast is station brand manager Mike Conti, who has been with the Hawks Radio Network as a pregame, halftime and postgame host, and as a game commentator, since 2014. “We’ve taken great pride in seeing the growth and success of Sports Radio 92.9 The Game as the flagship station of the Atlanta Hawks Radio Network since its inception,” said Hawks’ president of business enterprise and chief commercial officer Andrew Saltzman. “We are excited that our growing fanbase will continue to enjoy Hawks basketball game coverage on The Game along with compelling sports talk every day from their line-up with the most talented hosts in the business.”  “We are proud to continue our long-standing relationship with the Atlanta Hawks,” said Rick Caffey, SVP/MM of Audacy Atlanta. “With our partnership now in its second decade, we look forward to continuing our comprehensive Hawks coverage on Sports Radio 92.9 The Game, V103, and worldwide on the Audacy app.”

 

Something Happenin’ Here!  Walter M. SterlingThe remarkable ratings rise, and buzz being created by Walter M Sterling‘s “Sterling Every Damn Night” (10:00 pm – 1:00 am) on Audacy’s WPHT, Philadelphia is worthy of the entire talk radio industry’s attention.  When he started in May, the time period was 18th with a 2.8 Total Adults in Nielsen. In his first month and first hour, the show got a 7.2, # 4. Now the November numbers are a 9.2, total adults, number 2 in Philadelphia.  This is AM only.  No FM.  All this reflects over the air listenership, no stream numbers included.  And to the best of our knowledge, there has been no marketing campaign attached to the success. It’s been organic.  Sterling (A.K.A. legendary consultant Walter Sabo) has taken quite an original approach to news/talk radio in performing the show – mixing a blend of old-time radio sounders and techniques with idiosyncratic, unexpected takes on everyday topics that impact people’s daily lives.  He is clever, funny, surprising and extremely irreverant… And it’s working big time.  A word to the wise: check it out. Don’t let this spark go unfanned.

 

 

 

Industry News

iHeartMedia Milwaukee Reveals New News/Talk 1130 WISN Radio Prime-Time Lineup for 2025

iHeartMedia Milwaukee’s News/Talk 1130 WISN, the most listened-to radio station in Wisconsin, today announced its new prime-time lineup for 2025, effective January 2, 2025. WISNMichael Harrison describes WISN as “one of talk radio’s pound-for-pound ratings champions.” The new programming lineup features well-known, highly rated show hosts who have decades of broadcasting experience and achievement in the Milwaukee market. “WISN is one of the great success stories in the radio industry over the past decade, in terms of both ratings and overall influence,” said Jeff Tyler, area president for HeartMedia Wisconsin. “We are confident that this latest evolution of WISN’s powerful lineup will meet and exceed the expectations of our listeners and our sponsors.”

Here is the Monday – Friday lineup with brief descriptions:

“The Jay Weber Show” (6:00 am – 9:00 am). The new WISN lineup is built on the same solid foundation as the previous lineup. “The Jay Weber Show” continues its legacy as the highest-rated morning show in Milwaukee, with Jay Weber drawing upon 30+ years of broadcast experience in Milwaukee to offer analysis on the biggest stories of the day, delivered with insight and irreverence.

“The Benjamin Yount Show” (9:00 am – 11:00 am). WISN news director Benjamin Yount retains that title and those duties, while adding an opinion-based analytical show in this late morning slot. For the past several years, Yount has been a primary guest-host on all of WISN’s local programs, and has become known for his candid, no-nonsense perspective.

“Clay Travis and Buck Sexton” (11:00 am – 2:00 pm). Syndicated by the Premiere Radio Networks, Travis and Sexton have amassed the largest radio audience in America, with over 500 affiliates nationwide. Their show tackles the highest profile topics from politics to pop culture, and everything in between.

“The Vicki McKenna Show” (2:00 pm – 3:00 pm). McKenna has been a WISN mainstay since 2007, entertaining and informing listeners with opinions and insights delivered with unparalleled passion. This hour can also be heard in Madison, via simulcast on WIBA-AM.

“The Dan O’Donnell Show” (3:00 pm – 6:00 pm). O’ Donnell takes his top-rated midday show, expands it from two to three hours in length, and moves it to afternoon drive. A former winner of an Edward R. Murrow Award for radio journalism, O’ Donnell blends investigative reporting and hard-hitting commentary with a contemporary style of using audio and the overall radio medium to craft a unique, compelling program that has exploded in popularity.

Industry News

Newsmax Launches on DGO – DIRECTV Latin America’s exclusive streaming live TV platform

NewsMaxNewsmax launched on DIRECTV Latin America’s leading media technology company in connectivity and entertainment in the region – one recognized for its multi-platform experience.  The distribution move comes as millions around the globe are tracking news about the recent presidential election and the upcoming administration of President-elect Donald Trump.

Newsmax, now one of the leading cable news channels in the United States, began broadcasting live in early November on DGO, DIRECTV Latin America’s streaming and live TV platform.  “The addition of Newsmax to our lineup is part of the ongoing actions that DIRECTV Latin America is carrying out to offer the best content and consolidates our proposal, which is known for having the best in news, sports and entertainment,” said Leo Flores, VP of Own Content at Vrio Corp. “In addition, the user experience is superior because DGO’s streaming platform addresses new consumer trends and offers the possibility of viewing content from any mobile device,” Flores added.  DGO is available at no additional cost to DIRECTV subscribers in Argentina, Chile, Colombia, Ecuador, Peru and Uruguay. Additionally, non-DIRECTV customers will also be able to access DGO through the multiple plans available. This move further expands Newsmax’s global presence as the channel now streams to DIRECTV Latin America’s Spanish-language streaming service subscribers using advanced AI-powered dubbing and subtitles, helping it efficiently scale global business growth and live localizations.  “Latin America is the second fastest-growing streaming market globally and DIRECTV Latin America is one of the largest multichannel players in the region,” Andy Biggers, senior vice president of content distribution of Newsmax, tells TALKERS. “We’re excited Newsmax is now available to DIRECTV and DGO viewers to get a U.S. perspective on global issues, especially those affecting Latin American interests,” he said.  Newsmax is the U.S.’s fourth highest-rated cable news channel and a recent Reuters Institute study found that Newsmax is one of the top 12 news brands in the country.  The channel has enjoyed tremendous 2024 ratings growth and is available in nearly 60 million U.S. pay TV homes through every major provider, including DirecTV, Dish, Comcast, Verizon, Optimum (Altice), Verizon, Spectrum and YouTube TV.

 

Industry News

TALKERS News Notes

Pew Study:  Newsmax among Top U.S. News Brands.  Newsmax The ratings competition for eyeballs and eardrums between multi-platform news content providers has grown increasingly fierce as burgeoning interest in politics – especially during this remarkably heated 2024 election cycle – has driven huge audiences to information venues seeking the latest data and ideological affirmation. The correlation between MSNBC’s notable ratings declines after the “Morning Joe” visit to Mar-a-Lago illustrated the sensitivity of branding and audience expectations within this volatile arena.  So, what media outlets did Americans turn to for political news during the heated 2024 presidential election?  Pew Research did some digging to find out and Newsmax has earned bragging rights for being among the top U.S. news brands for Americans seeking political news. The Pew survey for September of 2024 asked close to 10,000 Americans: “What news source do you turn to most often for political news?”  The question was open ended — with Pew giving no possible responses as respondents gave their own answers.  The Pew Study found Newsmax ranked among the top news outlets and networks and tied with media giants X (formerly Twitter) and YouTube — as respondents’ go-to source for citizens seeking political news. Newsmax even ranked ahead of the Associated Press and local news, and was just one percentage point behind NBC, CBS, MSNBC, and The New York Times.  Major established news outlets FOX News, CNN, and ABC News led the pack. “Multiple studies continue to show Newsmax is a major news player, and we are continuing to rise,” Newsmax Inc. CEO Chris Ruddy tells TALKERS. “The credit belongs to our team here and our viewers who are tired of old media and want the quality journalism we’re providing.” The Pew study confirms a recent Reuters Institute study that found Newsmax was one of the top 12 U.S. news brands for Americans.  The Reuters study found 8% of Americans — about 25 million Americans — turn to Newsmax on cable TV for their news at least weekly.  Starting as a conservative website, Newsmax was launched as an entrepreneurial initiative in 1998 by then-independent journalist Ruddy and expanded to include a TV network in 2014 .  Today, Newsmax estimates it reaches more than 40 million Americans through its television channels, online websites, and social media. The company has raised over $100 million for its Preferred Share Offering in its pre-IPO plan and expects to close soon.

 

Bloomberg Audio Renews Multi-Year Deal With Audacy.  Product - TextRadio syndication firm, Key Networks and Bloomberg Audio, a leading provider of radio business news in the U.S., announce that Bloomberg Audio and Audacy have renewed their agreement to deliver Bloomberg Audio business and consumer news programming across the majority of Audacy’s 26 all-news and news talk stations. Audacy owns and operates many of the most influential news and news talk stations in America, including 92.3 FM and 1010 WINS in New York, News KNX-FM 97.1 and 1070 AM News Radio (KNX-AM/FM) in Los Angeles, WBBM Newsradio (WBBM-AM/WCFS-FM) in Chicago, and more. Audacy LogoBloomberg Audio has been Audacy’s primary business and consumer news provider for several years. Under the new multi-year agreement, Bloomberg Audio will continue to provide Audacy stations with access to its world-class radio news content, including live, customized reports, “Bloomberg Money Minutes,” and specialty features including: “Bloomberg Business of Sports,” “Bloomberg Business of Entertainment,” “Green Report,” “Small Business Report,” “Real Estate Report,” and more.  “We’re thrilled to extend our partnership with Bloomberg Radio, a trusted leader in business news, to continue delivering top-tier, timely financial and consumer content to our listeners,” said Jeff Sottolano, chief programming officer, Audacy. “This collaboration strengthens our commitment to providing unparalleled business news coverage across our all-news and news talk stations, ensuring our audiences have access to the insights and information they need.”

 

Rumble Will Host the Uncensored Fourth Season of “Surviving Barstool.” Surviving BarstoolRumble, the high-growth video platform and cloud services provider, announced that the much-anticipated fourth season of “Surviving Barstool” will move to Rumble, unedited and uncensored, beginning today (12/2). Rumble users and Barstool fans can subscribe to the Barstool Sports Rumble channel here and tune in to watch this season here. YouTube will only carry the censored version of “Surviving Barstool.” “Surviving Barstool” follows 24 of the biggest Barstool employees competing against each other for a $250,000 prize while trapped in the office. The final winner will be decided by the employees who were voted out along the way.

Industry News

TALKERS News Notes

Morning JoeNielsen Media Research: Morning Joe Ratings Plummet After Co-hosts Meet with Trump. Nielsen numbers indicate that the MSNBC “Morning Joe” show ratings suffered a significant drop on Tuesday (11/19) after co-hosts Joe Scarborough and Mika Brzezinski announced that they met with President-elect Donald Trump at Mar-a-Lago. “Morning Joe” delivered one of its lowest-rated programs of 2024 with just 680,000 viewers and 76,000 in the 25-54 demo on Tuesday. Tuesday was the show’s third lowest broadcast of 2024. Compared to the show’s 2024 average, Tuesday’s broadcast plummeted 38% with viewers and 37% in the 25-54 demo. And compared to Monday’s broadcast, the show was also down double digits seeing a 12% decline with both viewers and A25-54.

Harry HurleyWPG, Atlantic City Morning Legend Harry Hurley Makes Prestigious List. The InsiderNJ.com Annual New Jersey Power List 2024 has again placed longtime WPG, Atlantic City morning host Harry Hurley as one of the Garden State’s most politically influential citizens (11/20). It is always released on the Wednesday of the New Jersey League of Municipalities Conference. Hurley placed in the #48 position on this year’s list. Power lists are nothing new for Hurley who came in at #25 on the 2024 TALKERS “Heavy Hundred” list of the 100 Most Important Radio Talk Show Hosts in America. TALKERS publisher Michael Harrison says of Hurley, “If talk radio were boxing, Harry Hurley would be its ‘pound-for-pound’ champion.”

 

 

Jeff Katz and Kevin SorboHercules, Hercules! Yup that is Hollywood Legend Kevin Sorbo and WRVA, Richmond Afternoon Mainstay Jeff Katz. Actor Kevin Sorbo was in town to deliver a speech and he took the time to appear on the Jeff Katz Show. Katz presented Sorbo with a Julia Katz bracelet which is made by Emily Morrissey, a local artist with special needs, who sells her work at http://www.emilysbracelets.com  and then donates the profits to a variety of charities including The Friendship Circle of Virginia which benefits from the sale of each Julia Katz bracelet. Julia Katz is the adult daughter of Jeff Katz who has faced special needs challenges since birth and has been the inspiration for the radio star’s enormous humanitarian contributions over the years to money- and consciousness-raising in the Richmond market.

Industry Views

MONDAY MEMO: Phone-it-in

By Holland Cooke
Consultant

im

Pick a market, any market, in which one local TV station’s newscasts crush the competition. Experience that station’s – and its competitors’ – smartphone apps. You will find the winner’s app more helpful and user-friendly that competitors’ apps.

Nine-in-ten Americans own a smartphone, up from 35% in Pew Research Center’s first such survey in 2011.

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So, although not mathematically in-tab to ratings, online content contributes to on-air numbers. Local TV’s linear broadcast product earns your trust, and the station empowers you with on-demand convenience. It won’t confine its use case to living room consumption, and radio shouldn’t settle for in-car + listen-at-work.

Chunks

That TV station likely live-streams its local newscast, just as radio station apps play what’s sent to the transmitter. And in my experience, radio station apps that autoplay when launched get more traffic than apps that ask you to click more than once to listen live. No need to explain portability to Baby Boomers who are lifelong AM/FM listeners, and whose first radio fit in the pocket (and whose annual USA retail spend is a demographically disproportionate $548.1 billion). And anyone younger already lives on a smartphone.

TV has a head start fitting its work into the phone, because 6:00 and 11:00 pm newscasts are already stacks-of-stories, easily repurposed online as short, searchable, single-topic videos. But too often, a news/talk radio station’s on-demand content is merely hourlong airchecks, not the moment within that hour that somehow enables listeners. Got “three ways to avoid [dilemma]” or “…to save big on___?” If you isolate those clips for easy access on apps, use your air to say it’s there, and link that mp3 to your social media, it gets shared, and you earn more Time Spent Listening.

Another opportunity to make the audience the show.

Recently, one of the stations I monitor had a technical glitch with its text system. Normally, listeners can use that same call-in number to text OR send a voice text. But for several days, the text function malfunctioned, so hosts explained that listeners could leave voice messages, and what they got was GOLD.

“Use the QR code on your screen…”

Another TV advantage. Radio doesn’t have a screen, but should put its QR code everywhere it can. Link it to your app install.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Election Takeaways for News/Talk Radio

MH UCFO studioThis presidential election cycle provided a number of insights, revelations, and takeaway lessons for news/talk radio.  And by using the term “news/talk radio” I mean all spoken word platforms on the AM/FM dial including commercial, public, educational, and ethnic outlets that provide news, politics, and commentary.  They are all RADIO.

1. ​Conservative talk radio is legitimate. Its detractors who claim its content and opinions only address a relatively small percentage of the American public and a dying demographic are obviously misreading the tea leaves.  Conservative talk radio is big, influential, and a long-time bellwether of American public opinion.  Conservative talk radio would do much better than it already does in terms of ratings and revenue if it were supported by its preponderance of financially crippled and intestinally paralyzed owners with the resources it needs to do what it does with maximum effectiveness.  The genre should stay the course, perhaps with renewed vigor and variety.

2. The potential for liberal talk radio has never been greater in the modern era.  Opinion radio works best when it is the resistance to “big” anything – big government, big media, big business, big religion, big tech, big pharma, and big BS. There are key differences between playing cultural offense and defense in this game.  The stage is now set for the first time since the blessed repeal of the Fairness Doctrine for a tremendous resistance and galvanizing on the left side of talk radio’s commercial offerings… now that the shoe is obviously on the other foot.  This should not be executed at the expense of conservative talk radio.  There are enough dead in the water music stations out there ready for new life.  And don’t tell me about Air America.  That’s ancient and inapplicable history.  I’m a broadcaster, not a politician. The true “battleground” of today’s dynamically polarized society should and can take place to a large and healthy extent on the AM and FM dial!  At present, YouTube is eating radio’s lunch with its energetic lineup of outstanding independent liberal talk talent (as well as conservative).

3. Public radio needs to come clean. Until public radio gets honest with itself as to what it actually represents on the true spectrum of public opinion, it will not realize growth, but rather a continuing background wallpaper role in American politics and cultural relevance. A new level of self-honesty will provide public radio with the boost it so desperately needs to move in a more pertinent direction.

4. Ethnic talk radio does not represent political monoliths. Time to wake up to that obvious fact and stop with the insulting blinders and stereotypes.

5. Joe Rogan. The radio industry should never have allowed Joe Rogan and those who will follow in his footsteps to be a non-AM/FM talk show host.   Talk radio and talk media are cousins and they currently are still genetically connected.  But they are also competitors and talk radio is fighting an uphill battle in that struggle.

Michael Harrison can be contacted at michael@talkers.com. 
 

Industry News

Boston Sports Talk Legend Fred Toucher on the Demise of His Old Partner’s New Show: “I Hate Him”

In an example of just how contentious sports talk radio can be, long-time Boston sports talk radio host Fred Toucher did not hold back in slamming his old partner, Rich Shertenlieb, whose new show was cancelled this week. Fred Toucher ID (From Seminar 2024)Toucher, who now co-hosts “Toucher & Hardy“ on 98.5 The Sports Hub, WBZ-FM, Boston took some time on this morning’s show (11/5) to address ”the elephant in the room.” Shertenlieb‘s new show on local classic rock outlet WZLX had been canceled after five months, and Toucher didn’t seem to have any sympathy for his former partner.  In a story by reporter Nick O’ Malley posted on the news site MassLive.com, “I hate him,” Toucher said. “So, I was happy yesterday when I heard about this. But I was a little disheartened that he still carries none of the responsibility and takes none of the blame and still just can’t be honest.”   Toucher and Shertenlieb co-hosted the “Toucher & Rich” show from 2009-2023, working together to produce one of Boston’s most popular morning shows. However, the show ran into issues in 2023. Toucher missed time due to personal and physical issues, including a stretch of time at an alcohol detox facility. In November, parent company Beasley Media said in a statement that Shertenlieb declined to accept a new contract.  On Monday, Shertenlieb announced that he was “disappointed” that his show was being canceled after just five months. The radio host complained that management forced him to “alter the format” of the show by adding music.  However, Toucher noted Tuesday that Shertenlieb’s show was a “ratings disaster.”  “He not only did not bring in a new audience to that show, he alienated – based on ratings – their entire existing audience,” Toucher said. “He had like a third of the ratings that they got jockless in the morning … Yeah, management might have been a little concerned.”  Toucher said that critics can paint the picture of his reaction however they like. But he did note that he and co-host Jon Wallach say they weren’t alone in celebrating the demise of Shertenlieb’s show.  To see the complete article in MassLive.com, please click here.

Industry News

I Am Leaving My Daily Radio Show While On Top to Transition to Podcasts

By Mark Belling
Talk Show Host, WISN-AM, Milwaukee

Industry Views

SABO SEZ: Move or Die!

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingIf a shark doesn’t swim, it dies. Radio is just fine, thank you, but it’s not swimming. Water, check. Tank, check, Sharks, check. Swimming to the next meal, nope. For the past 10 years at least, the radio show in every city is stuck in place and that sound in the distance that wakes you up at night is a death rattle.

The public perceives radio to be live, current, and local. Those three ingredients are the foundation of radio’s hundred years of success and the envy of all other media. That’s right – ALL. OTHER. MEDIA.  Radio was born with the characteristics envied by newspapers, magazines, streaming, TV… name it.

The savior of the AM band was not a three-hour-a-day-host. The savior is all-news and local live. The FM formats that thrive and grow put up a live mirror to a city’s needs and tastes.  Stations that sound like their city, and no other city, do not just win – they dominate. The radio shark is the forward momentum of urgent local information, new ideas, new jokes.

When asked, most people will say, “I don’t think I listen to the radio much…” But they do. The problem is radio is not top of mind. Why not? Because radio must demand listener attention with urgent, new ideas, entertainment, and information. “Your favorites from the 90s and today” isn’t doing that. Listen to air checks of the double-digit share legends of top 40 night-time radio. They weren’t so great. BUT in every single break they announced the names of local schools, listeners, events – every break with urgency. The more listener names, the higher their shares. Radio math. The more listener names, the more live local points of reference, the higher the audience share.

Consider the stunning ratings of too many NPR stations. What accounts for their growth trajectory? Clock the percentage of time your local NPR station spends presenting local news, local information, and new ideas.

Compare that with any other station in the city. In its own dreary way, most NPR stations deliver on the presumed benefits of the medium of radio: Local, live, urgent ideas. Yes, many commercial stations command major ratings for the same reason: All-news stations, and hybrids such as WSB, Atlanta; KRLD, Dallas; New Jersey 101.5, WABC, New York; KFI, Los Angeles; WTAM, Cleveland; WPHT Philadelphia.

It’s sacred geometry: The more often a listener hears about their local, daily life, the higher go the ratings.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

Industry News

10% AM/FM Radio Listening Growth Expected as Nielsen Eyes Methodological Tweak

According to Cumulus and other reliable sources, in a series of private meetings with customers, Nielsen has reportedly revealed potential plans to enhance the way it generates average quarter-hour audiences in the 48 markets which utilize the Portable People Meter. Crediting to AM/FM radio listening in local PPM markets will increase by +24%. For national marketers and media agencies, the expected impact in 2025 will be a +10% increase in total U.S. listening levels. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines the implications for AM/FM radio.  Here are some key points

• The trend of AM/FM radio surpassing TV in ratings will accelerate: Over the last five years, AM/FM radio has overtaken linear TV in ratings. Based on TV and AM/FM radio audience forecasts, 2025 will see AM/FM radio overtake TV in the all-important 25-54 demographic by 13% and widen its ratings lead over TV among 18-49s by 47%.

• 2025 post-buy analyses will overachieve 2024 media plans: In PPM markets, expect up to +24% increases in audience deliveries based on prior year schedules. For local buys, outcomes will vary by demographic, markets utilized, and AM/FM radio programming format mix.

• AM/FM radio, already America’s number one mass reach media, will experience reach growth in advertising schedules: With an estimated daily reach growth of +7% and weekly week growth of +4%, reach and frequency analyses are expected to experience growth.

• AM/FM radio ads will become more effective as stations increase the number of commercial breaks with shorter durations: With a 3-minute quarter hour qualification, stations could create more breaks of shorter duration. This will significantly benefit advertisers.

TALKERS publisher Michael Harrison’s reaction to this possible course of action is, “The game is played the way the game is scored.  However, we in radio must be careful not to fool ourselves by what could simply be a lowering of the bar. If the fences are moved in an extra hundred feet, the result will be more home runs… but not necessarily better hitting.”

Industry News

iHeartMedia Alaska and Hawaii Markets Announce Retirement of Area President Andy Lohman

Industry News

TALKERS News Notes

WGN, Chicago Names Charlie Roumeliotis as Studio Host of Blackhawks Pre- and Postgame Shows.  WGN Radio today named Charlie Roumeliotis as the studio host of Chicago Blackhawks pre- and postgame shows for the upcoming 2024-25 hockey season. Roumeliotis will also serve as the host of WGN’s weekly “Blackhawks Live” show. Long-time broadcast duo John Wiedeman and Troy Murray continue in their roles calling Blackhawks games on WGN Radio. Roumeliotis is extremely familiar with hockey and with the Blackhawks, having worked most recently as Blackhawks Insider for NBC Sports Chicago, where he delivered exclusive coverage of the team through articles, video content, podcast analysis, and TV appearances from 2019 through 2024. He also served as a Chicago Blackhawks correspondent for the NHL. Roumeliotis assumes the role previously held by Joe Brand who was recently named the radio play-by-play broadcaster for the Pittsburgh Penguins.

 

Industry Views

STERLING STATES: Get Rush Right!

Walter M. Sterling
By Walter M Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
“Sterling on Sunday”
Talk Media Network

BLIND QUOTE TEST: Who said, “We don’t have to worry about oil spills, the ocean is a big place. What do we care about dolphins? I don’t see dolphins building super-highways at the bottom of the ocean.” That’s Rush Limbaugh at one of his more compelling moments.

Mr. Limbaugh and I shared a mentor: Ed McLaughlin.  When Rush launched, he did an interview with this publication where he stated that his mission was to INFORM-INFORM-INFORM. I was with Ed Mclaughlin when the article was published and Ed became distracted and slightly annoyed,

“I’m going to have to talk to Rush when he gets off the air. That’s not his mission. His mission is to ENTERTAIN-ENTERTAIN-ENTERTAIN,” said Mr. McLaughlin. Rush followed the guidance from McLaughlin, who was the founding GM of KGO San Francisco and president of the ABC Radio Networks.

The reason Rush was a success was not that he attacked Democrats, it was because he was entertaining.  Tragically, it appears that most of his copycats only steal Rush’s stage rather than his performance.

Rush’s show was heavily prepped to generate an entertaining package. Yes, he’d attack Democrats – and he initially attacked Donald Trump. But the show was everything else, and everything else won the ratings.

EVERYTHING ELSE:

• Every single day Rush brought BRAND NEW proof for his argument on any subject. He delivered revealing stories, anecdotes, jokes, observations. All shows were fresh and UNPREDICTABLE. While his conclusions on a given topic may have repeated day after day, his evidence was always new and often surprising.

• He liked cats. He talked a lot about his cats.

• Radio wrestling. If a caller presented hard, cold facts that refuted one of Rush’s arguments, facts that busted Rush, Rush would say, “So what of it sir? I’m right.” He never, ever changed his opinion and that is a show.

• He liked football, he talked a lot about football.

• TV shows, Florida, hating New York City, his weight and dumb fails of the characters of our country were often the majority content of a three-hour show.

• A lactating mom caller pleased him when she said it was her responsibility to find a place to express her milk during the workday – not her employer’s. At first Rush didn’t understand, then he realized, with her help that a nursing mom either shares her milk with the baby or she must “save” it. Bonus track, she was a Native American who adored Rush. But you didn’t expect any of that!

He was very savvy about who he became. He rarely did TV interviews because his audience was bigger than any cable channel he might bless. Why should he promote those channels?

Rush had been a top 40 jock. A Top 40 background matched KGO general manager Mickey Luckoff’s criteria for hiring hosts: “The main hosts must have top 40 experience because I can teach them ‘talk,’ but I can’t teach them how to do RADIO.” Howard Stern said on air, “My job is to get to the next thing.” Top 40 is all about the next thing.

His arguments against the Democrats were a stage for presenting daily surprises. If you want Rush’s ratings, SURPRISE!

Walter M Sterling’s nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com.

Industry News

Round Four of July 2024 PPMs Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s July 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covered June 20 through July 17. Today, TALKERS magazine editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM adds three-tenths to finish with an 8.9 share (weekly, 6+ AQH share) that keeps it locked in the #3 rank, while Curtis Media’s news/talk WPTF is up one-tenth for a 0.6 share finish good for the #23 rank. In Milwaukee, iHeartMedia’s news/talk WISN adds a half share to finish with a 13.0 share that keeps it ranked #1 for the eleventh straight month. (Good Karma Brands’ crosstown competitor news/talk WTMJ ceased subscribing to Nielsen several months ago.) In Nashville, Cumulus Media’s news/talk WWTN-FM rises 1.2 shares for a 6.7 share finish that lifts it to the #3 rank, while iHeartMedia’s news/talk WLAC adds three-tenths to finish with a 1.3 share and remains ranked #18. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Urban One Q2 Revenue Declines 9.2%

Second quarter 2024 net revenue for Urban One Inc. was $117.7 million, a decrease of 9.2% from Q2 of 2023. Breaking down Urban One’s report by segment, the Radio Advertising segment brought in revenue of $45.4 million, basically flat from one year ago. Digital Advertising revenue for Q2 of 2024 was $15.5 million, a decrease of 17.6%. The biggest change for Urban One was Cable Television Advertising, which brought inim $22.2 million, a decline of 26.7% from the same period in 2023. Urban One CEO and president Alfred C. Liggins III states, “On a same station basis our radio division finished Q2 -5.6% excluding political, and -3.0% with political. We saw a sequential improvement in national revenues vs. Q1, which was offset by weaker local revenues. Q3 core radio revenue is currently pacing down 6.9% on a same station basis, down 5.1% including political, and up 7.0% overall. We are starting to see a significant uptick in political advertising revenues, and remain optimistic for the remainder of the year, which should benefit both our radio and digital divisions. Our Cable TV business continues to suffer from subscriber churn and audience delivery shortfall, impacting both advertising and affiliate revenues, although we are seeing a bounce-back in ratings and delivery in Q3. Our digital business experienced weaker advertising demand than prior year but remains well positioned for the second half of the year, particularly with political and CTV advertising. During Q2 we repurchased an additional $35.5 million of our 2028 notes at 78.0%, and we ended the quarter with approximately $132.4 million of cash.”

Industry News

Round Three of July PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s July 2024 PPM survey is released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered June 20 through July 17. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM adds half a share to finish with a 5.5 share (weekly, 6+ AQH share) lifting it to the #4 rank, while iHeartMedia’s news/talk KEX jumps four-tenths to a 2.2 share good for the #17 rank. In San Antonio, iHeartMedia’s news/talk WOAI rises 1.1 shares for a 4.2 share finish and the #11 rank, while Alpha Media’s news/talk KTSA dips two-tenths to a 1.2 share but rises one spot to the #21 rank. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM tacks on one-tenth to finish with a 6.2 share but slides back on spot to the #3 rank, while iHeartMedia’s news/talk KNRS-AM/FM rises a full share for a 4.1 share finish and climbs one spot to the #11 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Ratings Takeaways

Round Two of July 2024 PPMs Released

imThe second of four rounds of ratings information from Nielsen Audio’s July 2024 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey covered June 20 through July 17. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM is steady with a 3.6 share (weekly, 6+ AQH share) and remains ranked #11, while Hubbard Radio’s all- news WTOP-FM rises 1.2 shares for 10.7 share finish that lifts it to the #1 rank in the market. In Boston, iHeartMedia’s news/talk WRKO adds four-tenths to finish with a 3.3 share and climbs to the #10 rank, while sister all-news WBZ-AM is flat with a 4.7 share but rises one spot to the #6 rank. In Phoenix, iHeartMedia’s news/talk KFYI tacks on three-tenths to finish with a 3.8 share that lifts it to the #6 rank, while Bonneville’s news/talk KTAR-FM adds eight-tenths for a 3.1 share finish good for the #11 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Round One of July 2024 PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s July 2024 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). The survey period covered June 20 through July 17. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC rises a half share to finish with a 3.8 share (weekly, 6+ AQH share) and climbs to the #10 rank, while iHeartMedia’s news/talk WOR tacks on two-tenths for a 1.7 share finish good for the #19 rank. In Los Angeles, iHeartMedia’s news/talk KFI adds three-tenths to finish with a 4.0 share keeping it locked in the #7 rank, while Audacy’s all-news KNX-FM rises two-tenths to a 3.3 share, lifting it to the #10 rank. In Chicago, Nexstar Media Group’s news/talk WGN is flat with a 2.5 share but rises two places to the #13 rank, while Cumulus Media Group’s news/talk WLS-AM ticks up one-tenth to a 1.2 share, staying in the #25 spot, and Audacy’s all-news WBBM-AM/WCFS-FM dips two-tenths to a 5.2 share good for the #5 rank in the market. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry Views

SABO SEZ: Somebody had to hire Bill Drake and Jean Shepherd

Walter Sabo

By Walter Sabo
CEO, Sabo Media Partners
A.K.A. Walter M Sterling
Host, WPHT, Philadelphia – daily
Talk Media Network – Sundays

For decades the number one radio station in America in revenue and audience was RKO-owned WOR, New York. RKO also owned a string of some of the nation’s most-stellar radio properties: KHJ, KFRC, KRTH, WHBQ, WAXY, WRKO, WKYS, WFYR and WROR.  Oh, and three major market TV stations, a Pepsi bottling plant and Frontier Airlines. The company was controlled by the O’Neil family and operated by chairman Tom O’Neil.

What was O’Neil’s secret?

Tom was a showman. He acquired RKO Films from Howard Hughes in 1953 to solve a problem – his independent TV stations needed movies. He bought as many titles as he could, then sold them to other TV chains and called it—syndication!

He hired programming consultant Bill Drake, personally. He hired Jean Shepherd, Robert W. Morgan, Dr. Don Rose, and, me. I got to know him very well. I was introduced to O’Neil by WOR’s midday star, Jack O’Brian. The O’Brians, Bridget, Kate and Yvonne were the best friends one could have.  Today Kate is president of news at the E.W. Scripps Company.

These were Tom O’Neil’s instructions upon hiring me to consult the company for eight years: Pay whatever you have to for a morning host. Hire the very best production person in the city. Make sure our signals are as loud as they can be, get the gadgets. Right, he knew the priorities.

Tom was not a headline grabber or speechmaker. Mr. O’Neil ran his company with a sense of humor and a focus on what was important. He knew his audience share numbers. The daily passenger load on Frontier was at the tip of his tongue as were the midday ratings for WHBQ.

He built the company and then shared management with his son Shane O’ Neil. Shane was also a showman and they were inspirational and visionary. For those eight years I never heard about budgets, sales or expenses. Yet the radio division’s profits grew by many tens of millions of dollars. Imagine!

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Round Four of June 2024 PPMs Released

imThe fourth of four rounds of ratings information from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. Urban One’s Indianapolis news/talk WIBC-FM adds six-tenths to finish the survey with a 7.5 share (weekly, 6+ AQH share) but remains ranked #4 in the market. iHeartMedia’s news/talk WISN, Milwaukee rises four-tenths for a 12.5 share finish and racks up its 10thconsecutive month at #1. (Good Karma Brands’ crosstown competitor WTMJ ceased subscribing to the ratings several months ago.) Cox Media Group’s Jacksonville news/talk WOKV-FM added seven-tenths to finish with a 9.4 share that lifts it to the #2 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Round Three of June PPMs Released

imThe third of four rounds of ratings data from Nielsen Audio’s June 2024 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. The survey period covered May 23 through June 19. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM drops eight-tenths for a 5.0 share (weekly, 6+ AQH share) finish that leaves it ranked #5 in the market, while iHeartMedia news/talk KEX adds one-tenth for a 1.8 share that lifts it to the #18 rank. In San Antonio, iHeartMedia’s news/talk WOAI rises three-tenths to a 3.1 share and remains ranked #13, while Alpha Media’s news/talk KTSA dips a half share to finish with a 1.4 share leaving it ranked #22 in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM rises 1.2 shares for a 6.1 share finish that lifts it to the #2 rank, while iHeartMedia’s news/talk KNRS-AM/FM is steady with a 3.1 share but rises to the #12 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.