Audacy Releases Modern Blueprint for Audio Advertising
Audacy is releasing the fifth installment of its bi-annual audio thought leadership series, State of Audio: Level Up, that it calls “a modern blueprint for audio advertising, designed to provide a go-to playbook – including planning tips, creative how-to’s and innovative trends – to help advertisers level up the performance of their audio investments.” Audacy chief marketing officer Paul Suchman says, “Audio is proving itself as a must-have media for marketers. Our advertisers are embracing the power of multi
-platform audio with media plans that utilize radio, digital audio and podcasts, working together to reach audiences with unprecedented precision and drive quantifiable outcomes for their brands.” Some of the findings within the guide include: 1) Audio advertising works harder – driving more than two times the attention of TV and social media at more desirable CPMs; 2) Radio and digital audio are stronger together. A multi-platform audio strategy is so powerful that advertisers see 1.5 times the return on ad spend compared to digital-only campaigns; 3) Advertisers are leaving upwards of $6 billion in revenue on the table by not including total audio – a balanced mix of traditional broadcast radio and digital audio – in their media mix, according to a study conducted by Audacy and Neustar. The report also offers actionable tips for producing effective ads under the section titled, “5 Ways the Best Audio Ads Crush the Status Quo.” Here, Audacy says, “Advertising on the #1 reach media — Audio — will get you the most ears. But to keep them, your creative can’t just be good — it needs to be really freaking great.” See the report here.
2018, Nielsen’s Total Audience Report reveals the 18-49 weekly reach of live and time-shifted TV has dropped -26%. Over the same period, TV’s daily time spent is down -59%; 2) cord-cutting is a major driver of TV’s audience collapse: The MRI Simmons January 2023 “How Americans Watch TV” report reveals 51% have cut the cord; 3) While a huge number of Americans have abandoned traditional TV for streaming, AM/FM radio remains the dominant audio platform: According to Edison Research’s Q2 2023 “Share of Ear,” AM/FM radio has a massive 69% share of U.S. ad-supported audio. AM/FM radio audience shares are over 17 times larger than ad-supported Pandora and ad-supported Spotify. 
Chicago, Cleveland, Detroit, Madison, Milwaukee and Minneapolis markets. He has been serving the company as director of digital sales and strategy. Audacy regional president Rachel Williamson states, “Over the past four years, Ryan has played a pivotal role in developing our critical sales support team, and his invaluable contributions have been instrumental in building strong relationships with clients. We look forward to continued growth and innovation under his leadership across the region.”
listener likelihood based on a description of Podcast Radio was measured among a panel of 500 18-64-year-old podcast consumers in the United States. Podcast Radio founder and CEO Gerry Edwards says, “Podcast Radio can help radio effectively play offense to the rise of podcasts as an in-vehicle, in-home and mobile entertainment choice. This new data reinforces that strong, engaging, spoken-word content continues to evolve in exciting ways to meet the needs of U.S. listeners. That can enable radio to remain competitive and provide an attractive alternative for radio stations and radio groups.”
the past two years. Prior to that she served as a reporter and anchor for KREM-TV, Spokane. McNicholl holds a bachelor of arts degree in broadcast and electronic journalism from Gonzaga University and is currently finishing her master’s degree in criminal justice and cybersecurity at Boston University. She is also a member of The Miss America Organization and was named Miss Washington in 2018.
Your crystal ball is still foggy, isn’t it?
After post-consolidation cutbacks have whacked local on-air content, there’s now angst that Artificial Intelligence can – literally – dehumanize radio (and other media – HUGE issue in the SAG-AFTRA strike). Voice cloning is child’s play; and several vendors are already peddling AI gimmicks to radio stations.
“Martinez & Company” (6:00 pm to 8:00 pm ET), with the early afternoon daypart to be announced. The press release states, TBSN will debut October 30th with LIVE programming every weekday with sports talk radio from 7am to 8pm to start. Additional time slots and weekend programming will be added over the following months. TBSN is available to listeners nationwide online via LIVE365.com and on the ‘Tony Bruno Sports Network’ app for Android and iPhone.” Bruno adds, “I want to thank all of my fans who have followed and supported me through the years. I am grateful to everyone who has encouraged me to return and who still want to hear my daily fun approach to sports and current affairs, which has been my forté for over five decades in broadcasting; this time, I’m bringing friends! I hear over and over again that fans are tired of X’s & O’s sports radio. I plan to bring back exciting, sports talk radio again, with a Florida flair. What better place to launch a new nationwide sports network than in Florida, a true melting pot of fans from all over the nation.”
billion in total local advertising, only a 2.2% increase in local advertising year-over-year.” BIA VP of forecasting & analysis Nicole Ovadia adds, “As expected, 2024 will be driven by political spending, and, even in markets that are not highly contested there will be a large amount of political advertising. Local political advertising will be fueled by the presidential and senate campaigns as well as issue-based advertising. When we look at the forecast without political, we expect only a slight increase in ad spending due to both global and local economic trends that may create more cautious spending.” 
multiplatform unique visitors, which is up 34% versus 3Q of 2022.” The platform also delivered 67 million total multiplatform minutes and 64 million total multiplatform views. Outkick founder Clay Travis says, “Once again OutKick finishes the quarter with strong numbers that highlight our consistent growth across the platform. Our in-depth and common-sense reporting continue to be the driving force and differentiate us from your standard sport sites.”
West Virginia. Roten posted the following to social media: “For 22 years, my morning talk radio show was the #1 show in the Huntington, WV market. The most recent ratings period showed the station overall at #5 in the market, #1 for AM stations (highest ever ranking). Unfortunately, iHeart is going in a different direction and I was dismissed. While my future is uncertain, you can still access my podcasts from Spotify and other streaming services.”
2022, which ended on Oct. 1, 2022. The bulk of that revenue and profit came from its domestic business at $14.6 billion and $2.81 billion, respectively.” The filing also shows how important cable television is to ESPN’s bottom line. Canal writes, “The bulk of the sports segment revenue came from affiliate fees at $10.8 billion followed by advertising at $4.4 billion and subscription fees for ESPN+ at $1.1 billion. ESPN typically has the highest carriage fees, or fees pay-TV providers pay to network owners to carry their channels, of all basic cable networks. According to an estimate from SNL Kagan, ESPN charges pay-TV operators $8 to $9 per subscriber.” 
Shapiro Show,” which ranked #3 in the June 2023 ranker. This means that NBCUniversal News Group’s “Dateline NBC” rises to #1 with audiochuck’s “Crime Junkie” remaining in the #2 spot. Cumulus Podcast Network’s “The Dan Bongino Show” moves up three spots to the #4 rank. Other noteworthy moves from radio-related companies includes Audacy Podcast Network’s “We Can Do Hard Things with Glennon Doyle” climbing 11 spots to the #14 rank and Salem Podcast Network’s “The Charlie Kirk Show” up six places to the #16 rank. There is more dramatic movement among shows in the 20 – 100 portion of the ranker, including NBCUniversal News Group’s “The Rachel Maddow Show” falling 26 spots to the #76 rank. 
digit, year-over-year growth across all key performance indicators. FOX News Digital topped competitors CNN.com and NYTimes.com in total multiplatform minutes with 9.5 billion. It also led news brands in multiplatform views with 5.2 million. CNN.com continues to lead both FOX News Digital and NYTimes.com in multiplatform unique visitors with 120.5 million to FND’s 88.4 million and NYTimes.com’s 72.1 million.
together a panel of educators, behavioral specialists and policymakers to examine how best to deal with pandemic learning loss won first place and will be received by the leading team members behind the town halls: anchor Eric Scott, director of content Anne Gress, news director Annette Petriccione, managing editor Sergio Bichao, and operations specialist Dan Alexander. The station also won in the Broadcast – Best Breaking News Coverage category for its coverage of the mayhem that erupted in Long Branch at the start of the summer season at the Jersey Shore. Managing editor Sergio Bichao, reporter Dan Alexander and then-producer and weekend host Jordan Jansson worked late into the night to chronicle a developing story that had far-reaching impacts on public opinion and policy relating to law and order. Finally, the station won in the Best Use of Sound for Radio News Story for reporter Dino Flammia’s series of on-air and online reports marking the 10th anniversary of Superstorm Sandy.
leaders, mentors, and game changers within all aspects of radio broadcasting. Four candidates from the radio broadcasting industry – within all of the disciplines of radio including sales, marketing, programming, and digital – will be selected for the 2023- 2024 program. MIW board president Ruth Presslaff comments, “We are so pleased to launch the Mildred Carter mentorship program with the very generous and consistent support of Beasley Media Group and Entravision. Based on our application pool, it’s clear there’s a great need for mentoring and we are here for it.” 
another 180-calendar day compliance period if it moves its stock to the Nasdaq Capital Market and satisfies other certain requirements. Beasley is the fourth audio company to face delisting this year. Audacy received notice from the New York Stock Exchange and in June engineered a 1-for-30 reverse stock split. Its stock closed at 35 cents per share on Monday (10/16). Salem Media Group received a delisting notice from Nasdaq in June giving it 180 days to rise above the $1 threshold. It closed at 68 cents per share on Monday (10/16). Urban One also received a delisting notice from Nasdaq but not for its share price. That company is late with quarterly reports due to independent accounting issues. 
It may seem impossible, but you need to stay in your lane.
Media Group CEO David Santrella says, “Salem Media Group and the Salem Radio Network are honored to be chosen by the Republican National Committee to be a part of this historic Republican presidential primary debate. Salem is an experienced partner of the RNC, having co-moderated four RNC debates in 2015-2016. We look forward to working closely with NBC News and other selected partners to deliver an event that will shine a light on the candidates and educate voters ahead of the primary.”
though the stations (WABC-AM and WLIR-FM) were listed as having a 3.9 share in the Long Island (Nassau-Suffolk) market. Now, Nielsen has corrected the 6+ report that is available to the media (versus the more detailed information that is only available to subscribers) and lists WABC as having a 3.4 share good for the #11 rank in the New York City market for the September 2023 survey