WWO: Amazon Prime Day Powered by Audio
This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at the recent Amazon Prime Day (July 8-11) and audio’s role in marketing the annual sale event. Data by Quantilope reveals a number of takeaways, including: 1) Leading all media in Amazon Prime Day 2025 purchases were AM/FM radio listeners (53%), followed by ad-supported music streaming (47%) and podcast (44%) consumers. Ad-supported audio listeners were more likely to shop Amazon Prime Day than the online video audience, social
media users, and linear TV viewers. Ad-supported audio listeners are more likely to be Amazon Prime members, spend more, and were more aware of Amazon Prime Day 2025; 2) Ad-supported audio (AM/FM radio, music streaming, and podcasts) are ideal media platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners spend more online than TV viewers; 3) AM/FM radio makes your TV better – “20 gets you 50”: A 20% shift of a TV media budget to AM/FM radio generates a +50% increase in campaign reach. Nielsen Media Impact campaign optimizations reveal shifting media weight to AM/FM radio generates significantly more reach, especially among younger 18-49 demographics. AM/FM radio does an extraordinary job in increasing campaign reach among light TV viewers who will not see retailer TV ads; and 4) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase, and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. See the full bog post here.
for free markets, Gomez called out the FCC’s role and Paramount for “cowardly capitulation.” Trusty said, “This transaction reflects the free market at work, where private investment, not government intervention, is preserving an iconic American media institution. During its review of the transaction, the Commission determined the merger was lawful and would serve the public interest. This deal brings fresh 
leadership, new capital, and a clear plan to compete with dominant tech platforms.” Gomez stated, “In an unprecedented move, this once-independent FCC used its vast power to pressure Paramount to broker a private legal settlement and further erode press freedom. Once again, this agency is undermining legitimate efforts to combat discrimination and expand opportunity by overstepping its authority and intervening in employment matters reserved for other government entities with proper jurisdiction on these issues. Even more alarming, it is now imposing never-before-seen controls over newsroom decisions and editorial judgment, in direct violation of the First Amendment and the law… The Paramount payout and this reckless approval have emboldened those who believe the government can – and should – abuse its power to extract financial and ideological concessions, demand favored treatment, and secure positive media coverage. It is a dark chapter in a long and growing record of abuse that threatens press freedom in this country.”
Angeles’ “Mason & Ireland” show to continue in that role. ESPN EVP, executive editor, sports news and entertainment David Roberts says, “We’re thrilled to continue our partnership with Steve and John. They bring energy, humor, and perspective that resonate with listeners across Los Angeles. There’s nothing quite like ‘Mason & Ireland’ in the market or in sports radio.”
Mark Walters
have ever consumed a podcast, 55% have consumed a podcast in the last month, and 40% have consumed a podcast in the last week, each measure being an all-time high; 2) Video podcast consumption has redefined the podcast landscape: Over half (51%) of the U.S. 12+ population has ever watched a video podcast; 37% have watched a video podcast in the last month and 26% have watched a video podcast in the last week. Those who actively watch video podcasts are younger and more diverse than those who only listen to audio-only podcasts; and 3) Podcasts offer high engagement and trust from listeners: 88% of weekly podcast consumers agree that hearing ads is a fair price to pay for free content; 68% say they don’t mind hearing ads on podcasts. You can see 
local communities and civic issues.” According to a press statement, Bolling will assist in guiding Re:Public’s strategic communications, serve as voice of the platform in national and regional media, and assist with outreach as Re:Public expands throughout the United States. Bolling says, “Re:Public is an innovative new platform that returns the voice of ordinary Americans to the center of our public life. Local news has been dominated by goliath corporations for too long. Re:Public empowers people with the ability to report what is important in their own neighborhoods — unfiltered, uncensored, and held accountable.”
People Mover, the city of Detroit’s elevated public transportation system. The city makes the announcement as the People Mover celebrates its 38th anniversary and Jackson becomes the first new voice for the system’s on-board station announcements in over 30 years. The WJR personality’s voice will now greet thousands of riders daily, both on the trains and from the station platforms. In addition to station announcements, Jackson will also be heard on a series of welcome messages, greeting riders from the station platforms. 
live in the 12:00 noon to 3:00 pm daypart. The show will be simulcast live on Disney+ every day and on ESPN+ during select weeks in the year. In addition to his weekday show, Eisen brings his full podcast lineup from The Rich Eisen Podcast Network to ESPN platforms. Eisen says, “Once we struck a deal with Disney for the video version of The Rich Eisen Show, it made complete sense to migrate the audio version to ESPN Radio, where I got started in the terrestrial radio world almost 30 years ago. It’s just another way to return to my roots with my old and now new friends at ESPN and GKB. I couldn’t be more excited about our future together on multiple platforms.”
by President Trump’s claims of liberal bias at NPR, voted to strip public broadcasting of all federal funding. But Chapin says the choice was hers and not driven by the action in Congress. Chapin says, “I have had two big executive jobs for two years, and I want to take a break. I want to make sure my performance is always top-notch for the company. NPR CEO Katherine Maher says, “Edith has been an indispensable partner during my first year at NPR, a steady leader for a large part of this organization, and a fantastic collaborator as a member of the executive team.”
retirement of Jeff Austin. The station the serves as flagship for University of Oregon Ducks football, men’s and women’s basketball and baseball. Along with these changes, the station unveils a tweaked program schedule that includes the debut of “The Firm of Harris and Marang,” airing daily from 10:00 pm to 1:00 pm and hosted by Danny Marang and Patrick Harris; “Dirt and Sprague” extending their show an hour from 6:00 am to 10:00 am; and “The Happy Hour with Luke Andersen” airing weekdays from 2:00 pm to 3:00 pm. Audacy Portland SVP and market manager Ryan Cooley says, “We’re incredibly excited to bring ‘The FAN’ to the FM dial. This move is long overdue and all about delivering a better listening experience for our audience with clearer sound and great content our fans know and love. For the first time in our history, our entire primetime on-air lineup will be 100% local and led by our new brand manager, Dusty Harrah, a native Oregonian.”
the country, particularly in rural and underserved areas. However, Americans are increasingly skeptical of media institutions, with trust in media at historic lows. That reality cannot be ignored. It is not unreasonable for taxpayers to expect transparency, accountability, and balance from any outlet receiving federal support. Nor is it unreasonable for Congress to reassess whether public funding models established in a different media era remain justified today, especially when Americans have more access to more content from more sources than ever before. This action does not signal the end of public media. Instead, it presents an opportunity for innovation, partnerships, and more localized decision-making. As a regulator, I will continue to support policies that promote access and competition in media, without presupposing that one model of funding or content creation should be immune from public scrutiny or reform.”
to elevating Black culture and storytelling across podcast and video platforms” that will serve as the exclusive home for both the Amplified Voices Podcast Network and the soon-to-launch Amplified Voices TV. Superadio and AURN CEO Chesley Maddox-Dorsey says, “This launch represents a powerful evolution in our mission to serve Black audiences. By creating three distinct digital destinations – AURN.com, Superadio.com and AmplifiedVoices.com – we are sharpening our focus to better meet the needs of our listeners, viewers and content distributors.”
that Audacy bargain respectfully and in good faith as we work to improve our salaries, benefits, pathways to promotion, workplace safety, remote work options, preserve severance, and protect against the growing threat of artificial intelligence.” Regarding the issue of safety, WGAE president Lisa Takeuchi Cullen says, “1010 WINS runs 24/7 and requires people to commute to the office at all hours. The station’s journalists have been threatened and even attacked. Audacy needs to take responsibility for the safety of its employees and our members. This is one of the many issues that management still needs to address in a fair and equitable contract.” 
receive on our mobile phones. With underlying frameworks that are 31 and 13 years old respectively, we think it’s time to explore if structural changes to these systems are needed, with an eye towards making sure we are leveraging the latest technology to save lives. Similarly, we will also vote to initiate a review of our system for collecting real-time data on network outages and restoration during and after major disasters. Since its inception in 2007, our Disaster Information Reporting System (DIRS) has proven to be a valuable tool for collecting actionable information to help with recovery efforts. While the DIRS reports are valuable, they can be time-consuming to produce, drawing resources away from responding to an ongoing disaster. The Commission will vote on reforms to streamline DIRS to make sure that its benefits outweigh its burdens. We’ll close our August meeting by removing unnecessary regulations and injecting common sense across the Commission’s policies—critical features to streamline the implementation of our Build America Agenda.” 
defund, or threaten news outlets that support the government’s views, and there’s a reason for that. This has never been about saving money. It’s about silencing those who report the news accurately, without fear or favor. The true cost of this one-sided attack on free speech will be felt most by small and rural communities across the country. Much like the disappearance of local newspapers, cutting off support for public stations could create a new kind of ‘news desert.’ In many hard-to-reach areas, these stations may be the only source for the public to receive emergency alerts, traffic updates, and information about local events and ways to stay engaged in their own neighborhoods. Defunding them strips away these essential services and further isolates the very communities these stations seek to serve. The FCC is playing a dangerous game with its own baseless attacks on public broadcast stations. Its role should be to protect and expand the public’s access to timely, accurate news that is free from political interference. I will continue fighting this FCC’s politically motivated efforts to investigate and harass these stations.” 
cluster and will continue in that role. Audacy regional president Brian Purdy comments, “Over the past few months, Tatjana has seamlessly led the team with the powerful combination of her contagious passion for this business and people-first leadership. Since stepping in as vice president of sales a little over a year ago, she has been a driving force in the market’s success, and we’re confident she’ll bring that same energy and creativity to her expanded role. We’re excited to see how she continues to uplift our Austin brands.”
and NPR’s most popular podcasts – “NPR News Now” and “Up First” – maintain their first and second-place finishes, respectively. Changes of note from May to June include Salem Podcast Network’s “The Charlie Kirk Show” rising three places to #5, Cumulus Podcast Network’s “VINCE” rising one spot to #10, and iHeartRadio’s “Clay Travis & Buck Sexton” falling two places to #16. 
Both personalities came to television from radio – Carton from WFAN, New York and 
Parkins from WSCR, Chicago. Industry watchers are speculating whether the two, especially Carton, will return to radio. In the New York Post, sportswriterAndrew Marchand notes that after his prison stint for a fraud conviction, Audacy’s now-chief business officer Chris Oliviero was instrumental in bringing Carton back to WFAN as afternoon drive co-host. Carton did radio and the FS1 show before leaving radio to focus on the early morning TV show.
Consumer. Edison says the webinar will cover the current size and habits of the U.S. podcast audience and explore how things have changed over time. The webinar is July 23 at 2:00 pm ET. 
In radio and podcasting, editing isn’t just technical – it shapes narratives and influences audiences. Whether trimming dead air, tightening a guest’s comment, or pulling a clip for social media, every cut leaves an impression.