The New York State Broadcasters Association inducted their Hall of Fame class for 2023 with Galaxy Media Partners CEO Ed Levine – chair of NYSBA’s Hall of Fame committee – serving as emcee. Pictured above are (from l-r) Levine, inductee Irv Gikofsky, Craig Stevens Harris, Dan Cummings, Angie Martinez, Bob Matthews, and NYSBA president David Donovan.
Cumulus Media Inc is the first audio group to report third quarter 2023 operating results in a year that’s been challenging for all media reliant on advertising. Today’s Q3 report reveals net revenue of $207 million, a decline of 11% over the same period in 2022. Cumulus reports net income during the quarter of $2.7 million, down 68% from a year ago. However, for the first nine months of 2023, the company reports
a net loss of $19.8 million. Cumulus reports in segments, and for the Q3 period total broadcast radio revenue was $146 million, down 17.4% from a year ago. Spot revenue was down 15.2% while network revenue declined 22.8% from Q3 of 2022. Cumulus’ digital segment reports revenue of $37.2 million, an increase of 6.6%, year-over-year. Cumulus CEO Mary G. Berner states, “Third quarter revenue and Adjusted EBITDA finished in line with expectations with results reflecting the continued dichotomy between local 
and national business lines. Despite the challenging environment, we maximized performance by continuing to focus on areas we can control, including growing each of our digital businesses, reducing costs, and improving our balance sheet through non-core asset sales and debt reduction. These actions have further improved the company’s revenue growth profile, operating leverage, financial flexibility, and strategic optionality and, collectively, position us to rebound when the advertising environment improves. While we are continuing to see weakness in national markets, as companies are starting to set their 2024 marketing budgets, we are seeing some initial indications from key national advertisers in several categories that sentiment is improving for next year. That tone, combined with the anticipation of a robust political spending cycle, gives us cautious optimism that we may be seeing the early signs of a market recovery.”
By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network
In May 2007, I was enjoying the brand-new app called YouTube. Still independently owned, still relatively unknown. Some of the videos pulled millions of viewers, more viewers than enjoyed by ESPN or any cable network. More interesting, the videos with high counts were not made by NBC or ESPN or any traditional video source. High view count videos were being made by people with no experience in traditional media, they were experimenters producing in their basements and bedrooms.
As these new performers were pulling major view counts, they revealed that they worked at Starbucks, were going to school and wanting to make enough money to get out of their parent’s house. Wait. Some video creators were winning more viewers than ESPN and they were broke? Simultaneously major brands like Pepsi and Budweiser knew they had to enter the online video space and each attempt was a disaster. BUD TV! Online video entertainment was a brand-new medium; USG User Generated Content.
I started a company called HITVIEWS. The goal was to placed brand messages in User Generated Content. The first company. No one had ever done it. We gathered the top video performers and started to marry them with brands like Pepsi, FOX TV, Timberland, MTV, CBS Television, IBM, Logitech, many more. A TALKERS conference introduced the first Influencer (we called them “Web Stars”), Caitlin Hill, to radio executives.
From this pioneering initiative into online video, I can share a significant amount of information about the ingredients of a successful video campaign.
Online video success makes the medium the message. The touch screen, mouse, keyboard. Audio, video capabilities must all be integrated into the entertainment. If full functionality is not part of the show, the show is boring.
Walter Sabo has consulted the largest media companies worldwide in digital initiatives. He was the on-site consultant for SiriusXM Satellite Radio for nine years. He can be reached by email at walter@sabomedia.com and his network radio show can be discovered at www.waltersterlingshow.com.
NAB announced the winners of the 2023 Marconi Awards at last night’s ceremony at NAB Show New
York. The spoken-word winners included: Legendary Radio Station of the Year – all-news KCBS-AM, San Francisco; Network/Syndicated Personality of the Year – Rich Eisen, Westwood One; Best Podcast of the Year – “The Letter,” KSL-FM, Salt Lake City; News/Talk Station of the Year – WTOP-FM, Washington, DC; and Sports Station of the Year – WBZ-FM, Boston.
Nexstar Media Group’s WGN, Chicago was honored with 2023 Silver Dome Awards in five categories from the Illinois Broadcasters Association at the organization’s reception on Tuesday (10/24) in Bloomington-Normal. The awards were: Best Continuing Coverage – “Highland Park Fourth of July
shooting”; Best Hard News Story – “The latest from Highland Park following the Fourth of July parade shooting” for news director Ryan Burrow (pictured holding two of the awards) and talk host John Williams; Best Radio Personality – John Williams; Best Radio Series or Documentary – “Ukraine-Russia War: Russia launches an attack on Lviv” (11/15/2022) for Bob Sirott, Joseph Lindsley, Joe Romano, Hayley Boyd; and Best Sportscaster – Dave Eanet. WGN Radio VP and general manager Mary Sandberg Boyle says, “These awards from the IBA serve as a compelling testament to our station’s ability to provide vital information to our local community during critical times. The collaboration between Channel 9, NewsNation, and our own newsroom proves the strength of our combined resources, ensuring that we remain a trusted source of news for Chicagoland.”
After saying he would retire immediately if the Arizona Diamondbacks won their two final games against
the Philadelphia Phillies to make the World Series – which they did – SiriusXM sports talk personality Chris “Mad Dog” Russo said on Wednesday’s “Howard Stern Show” that the retirement statement was a “throwaway line” and he would not retire. Stern then urged him to accept “punishment” in the form of a stunt: Russo would wear a Diamondbacks-themed bikini and walk down the street in Manhattan carrying a sign saying, “I am a liar and a dope.”
Newsmax names Sharla McBride co-host of “Wake Up America” alongside host Rob Finnerty.
McBride most recently served with CBS affiliate WUSA-TV, Washington DC where she served as a news and sports anchor. McBride says, “I am excited to join an incredibly talented team at Newsmax and look forward to bringing Americans the stories that matter each morning. It has been my dream to work for network news, and I feel my 17 years of anchoring experience have prepared me for this new role of co-hosting ‘Wake Up America.’ It’s an absolute honor!”
Salem Media Group announces that attorney and WNYM, New York host Arthur Aidala will join the Salem Radio Network program “The Mike Gallagher Show” for “The Arthur Aidala Power Hour Legal
Segment” every Friday at 11:45 am. Salem New York VP and general manager Jerry Crowley says, “At a time when politics and legal matters are inextricably linked, like at no time in America’s glorious past, AM970 has brought Mike Gallagher and Arthur Aidala together to make sense of it all.” Aidala adds, “Mike Gallagher consistently delivers informed and intelligent conversation to a vast national audience. I’m grateful for the opportunity to visit with him each Friday and provide context and insight to the legal issues of the day. I hope Mike and his listeners are as excited as I am.”
SiriusXM and FOX News Media announce they have signed a new, longterm agreement for SiriusXM to
continue carrying FOX News Channel, FOX Business Network and FOX News Headlines 24/7 exclusively across SiriusXM’s platforms. Additionally, FOX News On-Demand Audio will remain available on the SiriusXM app. FOX News Media president and executive editor Jay Wallace says, “We value our relationship with SiriusXM and are pleased to extend our broadcast agreement, ensuring their audience continued access to their favorite FOX News personalities and powerful primetime lineup.”
iHeartMedia Inc will hold an earnings call to discuss its financial results from the third quarter of 2023 and its business outlook on Thursday, November 9 at 8:30 am ET. The company will release its Q3 2023 financial report prior to the earnings call.
Beasley Broadcast Group Inc will report its 2023 third quarter financial results before the market opens on Wednesday, November 1. The company will host a conference call and webcast at 11:00 am ET that morning to review the results.
Red Apple Media’s 77WABC is saluting law enforcement today (10/25) with “Respect the Blue, Trust The Blue, Back the Blue, “an all-day tribute honoring the men and women in law enforcement who risk their lives every day to keep New York City and America safe.” The day’s events include a drive to raise money for the 77WABC Foundation’s Back the Blue Fallen Officer Family Fund.
iHeartMedia Memphis — including news/talk WREC-AM — announces the 8th annual “Cognac, Cars & Cigars” on Saturday, November 4. A portion of the ticket proceeds will benefit local charity Merge Memphis, a non-profit with a mission to serve homeless women.
PodcastOne releases preliminary financial data for the company’s Q2 fiscal 2024 period ended September 30, 2023 estimating revenue for the period will be more than $10.5 million, an increase of 24%.
Cumulus Media will host a conference call on Friday (10/27) at 8:30 am ET to discuss its third quarter 2023 operating results. The company will issue a press release containing a summary of these results before the call at approximately 8:00 am ET.
SiriusXM launches its coverage of the 2023-24 NBA season tonight with the NBA Champion Denver Nuggets hosting LeBron James and the Los Angeles Lakers, followed by the Phoenix Suns visiting the Golden State Warriors on the SiriusXM NBA Radio channel.
Remote News Service and McVay Media announce a deal for the latter to consult the news providing
organization. Remote News Service provides radio anchors and reporters for news and traffic content. McVay Media president Mike McVay says, “I was very familiar with RNS and the company 
that president Lesley Lotto has built. I like what they do and what they offer. Given the economic situation that media finds itself in today, the question has become how can we be cost effective without diminishing the quality of the content? Remote News Service is the answer to that question.”
The NBA’s Boston Celtics and Beasley Media Group sports talk WBZ-FM, Boston “98.5 The Sports Hub” announces a multiyear extension of their broadcast agreement. The station has been the official
flagship Station of the Boston Celtics Radio Network since 2013. Under the terms of the pact, Sean Grande and Cedric Maxwell will continue to be the voices of the team radio broadcast. In addition to the games, “98.5 The Sports Hub” will also air Celtics related programming throughout the season, including a weekly call-in from Celtics head coach Joe Mazzulla on “The Zolak & Bertrand Show” each Wednesday during the season.
Talk radio programs syndicated by Burnsville, Minnesota-based Genesis Communications Networks learned this week that XDS satellite delivery service to affiliate stations will not be provided after November 1, 2023. As a full-service radio syndicator, GCN provides affiliate sales, commercial sales,
and satellite delivery of programming. It contracts for that XDS satellite delivery from Westwood One. GCN CEO Ted Anderson tells TALKERS, “We’ve been working with Westwood One for almost 30 years and it appears that we are at an impasse with them contractually going forward. It has been a very positive and productive relationship, but it is time to move on. C-Band is a legacy technology that developed in the earlier days of talk radio but it is no longer a fundamental choice. We intend to provide our hosts and clients with modern, real-time audio with less delays than C-Band.”
Longtime Milwaukee talk radio personality Jeff Wagner announces that he will retire from Good Karma Brands’ news/talk WTMJ-AM where he hosts the 12:00 noon to 3:00 pm show after his December 15 show. His 25-year career with WTMJ began in 1998 as a part-time host. He quickly moved into a full-time position in November of that year. Wagner says of his decision to retire, “No show runs forever, and
it has been an honor and a pleasure to host a daily radio talk show in my hometown for a quarter century. I am extremely grateful to Good Karma Brands, my teammates (past and present), our partners, and most importantly, our fans for all their support over the years. While I’m excited to see what comes next, I will truly miss the daily interaction with listeners about the issues of the day.” Wagner has been a long-standing member of the TALKERS magazine Heavy Hundred – the annual list of the 100 Most Important Radio Talk Show Hosts in America. Good Karma Milwaukee market manager Greg Scalzo comments, “Jeff is a broadcasting legend whose daily wisdom and dedication to the station was felt by our audience throughout his entire career. His retirement marks the end of an era, and we celebrate the legacy he leaves behind.” Before joining WTMJ, Wagner was an Assistant United States Attorney for the Eastern District of Wisconsin and later an attorney in private practice.
SiriusXM announces that Hall of Fame basketball coach Mike Krzyzewski will host the premiere episode of the 19th season of his exclusive weekly SiriusXM show, “Basketball and Beyond with Coach K,” today (10/19) at 6:00 pm ET with Arizona Diamondbacks manager Torey Lovullo, whose team faces the Phillies in game three of the NLCS this evening. Also on the program will be NBC broadcaster Maria Taylor.
Audacy announces the launch of the third season of “Gone South,” the Edward R. Murrow Award-winning original investigative franchise. In “Gone South, Season 3: The Sign Cutter,” Audacy and Emmy- and Peabody Award-nominated producer and journalist Jed Lipinski team up to unravel the story behind the 2018 killings of four sex workers in the border town of Laredo, Texas. Those murders triggered a manhunt for a serial killer that would lead to a shocking standoff with a man once tasked with protecting the town.
AdLarge announces that Headspace Studios joins its podcast portfolio, expanding content focused on mental health, wellness and mindfulness. Headspace’s podcast collection includes “Dear Headspace,” “Radio Headspace,” and “Sunday Scaries.”
Urban One Inc is getting the extension of the automatic 15-day stay of suspension from the Nasdaq Stock Market LLC pending a hearing scheduled for November 30 and a final determination regarding the company’s listing status on the exchange. Nasdaq originally notified Urban One of its decision to begin proceedings to potentially delist the company’s securities because it had failed to comply with
listing requirements by not filing quarterly reports with the Securities and Exchange Commission for the first and second quarters of 2023. Urban One has been late with quarterly reports since it discovered problems with its former independent accounting firm’s valuation of its investment interest in MGM National Harbor, which the company sold for cash proceeds of approximately $136.8 million on April 21, 2023. Urban One has since dismissed that accounting firm and hired Ernst & Young LLP as its independent accounting firm. Nasdaq’s granting the stay means that the company’s shares will not be delisted before the outcome of the hearing scheduled for November 30. Urban One says it anticipates filing the delinquent reports prior to that date.
Broadcaster David Gleason is being honored with the inaugural Library of American Broadcasting Foundation’s Excellence in Broadcast Preservation Award in recognition of his outstanding dedication and commitment to preserving broadcast history. LABF says, “Working on his own time and with his
money for the past 20 years, Gleason has built a massive online archive of broadcasting and cable trade publications, books, music magazines, technical manuals, directories, yearbooks, company and station publications, programming guides and more. The archive — www.worldradiohistory.com — now tops nine million pages. Because it is online, the pages are readily available to the public – and searchable.” LABF co-chairs Heidi Raphael and Jack Goodman say, “There is no stopping him. What David has accomplished – virtually single-handedly — is extraordinary. He’s made an unparalleled contribution not only to the history of broadcasting, but to the story of the modern world as reflected and shaped by the media.”
A piece by Richard Wagoner in the Los Angeles Daily News looks at the question of whether all-digital AM is ultimately the best solution for AM radio’s fidelity and interference issues. He writes, “Over the years, technical improvements have helped make AM sound better, but the erosion of listeners from the band has continued. One potential solution was digital HD radio, but the hybrid HD system introduced its
own problems by increasing overall interference on the band, leading many stations to abandon it.” But all-digital AM is a much better signal and as more and more infotainment systems in new cars are HD compatible, more listeners are likely. Outfitting AM stations with digital transmitters is not inexpensive, even though they use far less electricity than an analog AM transmitter. And in the United Kingdom where digital audio broadcasting (DAB) launched more than 10 years ago, most commercial radio stations still broadcast an analog signal as well. Even though about 60% of listening in the UK is to DAB signals, Ofcom recently agreed to renew analog licenses through 2032 because many Britons still listen to analog on their old radios. Read the LA Daily News piece here.
Cumulus Media Inc is hosting a conference call on Friday, October 27 at 8:30 am ET to discuss its third quarter 2023 operating results. A press release containing a summary of these results will be issued before the call at approximately 8:00 am ET.
Public media organization GBH announces a “major expansion” of its local arts and culture programming as it launches “The Culture Show,” a one-hour daily local radio program on WGBH-FM, Boston offering listeners a wide-ranging look at society through art, culture and entertainment. The program begins airing from 2:00 pm to 3:00 pm on Fridays on November 3 and transitions to a daily show on December 4. GBH GM of news Pam Johnston comments, “‘The Culture Show’ builds on GBH’s deep legacy in the arts and culture space. We are proud of our seven-decade commitment to bringing local audiences vibrant and inspirational culture programming. Culture is the lens through which our audiences experience the world. We’re proud to be expanding our arts and culture team, offering people daily engaging conversations about what we see, watch, taste, hear, feel and talk about.”
“A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!” October 13, 2023 is the 63rd anniversary of Pittsburgh Pirates second baseman Bill Mazeroski’s unlikely World Series-winning home run that lifted the team over the heavily favored New York Yankees in the 1960 championship. Today, veteran radio performer and voiceover artist Mark Wainwright presents the story – and the stories behind the story – of “the greatest home run,” broadcasting legend Chuck Thompson’s uncharacteristic radio flubs, and how the video & audio of the series that was thought to be lost forever was found! Read Mark Wainwright’s story here.
By Holland Cooke
Consultant
Thanks to those who sent comments on last week’s column “Gradually, they know you,” which recommended brevity in explaining to listeners who you are.
Equally important: Clarity that you’re NOT what listeners DON’T want. If you’re a host or programmer, you want to understand listener turn-offs as well as Viking Riverboat Cruise Lines seems to know their prospects.
Promising that “We do not try to be all things to all people,” the Viking brochure promises:
No children under 18.
No casinos.
No nickel and diming.
No charge for Wi-Fi.
No charge for beer & wine at lunch & dinner.
No umbrella drinks.
No photography sales.
No art auctions.
No inside staterooms.
No smoking.
No waiting in lines.
No format lights, butlers or white gloves.
And the brochure details an “Environmentally Considerate” culture “reducing impact through design & technology,” i.e., solar panels, recycling & waste management, etc.
With SO many audio competitors, we can’t risk ambiguity.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke
WPG, Atlantic City longtime morning star, Harry Hurley received a Congressional Proclamation declared and signed by U.S. Rep. Jefferson Van Drew (R-NJ) of the Garden State’s Second Congressional District for “exceptional efforts to promote and improve the community” as well as serving as an “inspiration to all.” He simultaneously received an award for “outstanding support and service to veterans” from the local American Legion Riders Post 352. Pictured at the double award ceremony is Joseph J. Giralo, County Clerk, Atlantic County, NJ (right) presenting the Congressional Proclamation to Hurley (left). Hurley – a noted radio industry serial philanthropist – is a past recipient of the TALKERS Humanitarian of the Year award among many other honors over the years.
State broadcast leaders in North Carolina are unveiling details of a planned North Carolina Broadcast History Museum. The museum initiative is a 501(c) 3 non-profit corporation dedicated to preserving North Carolina’s broadcasting legacy. The Museum is seeking assistance from the public and people who worked in broadcasting to collect artifacts, documents, photographs and recordings that chronicle the history of prominent radio and television stations, broadcasters, programs and events. Through exhibits and collections, the Museum seeks to highlight the contributions made by North Carolina Broadcasters in shaping the industry and the state’s culture landscape. Among the broadcast professionals pictured above at the North Carolina Governor’s Mansion announcing the new project is Beasley Media Group CEO Caroline Beasley (center).
Cumulus Media Inc is hosting a conference call on Friday, October 27 at 8:30 am ET to discuss its third quarter 2023 operating results. A press release containing a summary of these results will be issued before the call at approximately 8:00 am ET.
Audacy amends the employment agreement with executive vice president, general counsel and chief legal officer Andrew P. Sutor that extends the expiration of the term of the agreement from December 31, 2023 to December 31, 2026.
PodcastOne obtains the exclusive distribution and sales rights to the podcast “Nighty Night” hosted by New York Times best-selling author and attorney Rabia Chaudry. PodcastOne president Kit Gray states, “We have been longtime fans of Rabia, for her work as an esteemed podcast host and for her work as a revered advocate. Rabia and her work with Adnan Sayed told through the podcast ‘Serial,’ put podcasting on the map for mainstream audiences. We are thrilled that she is joining us at PodcastOne and look forward to welcoming her to our family of podcasters.”
A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!
By Mark Wainwright
The History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.
Long-time baseball fans know the basic facts: On October 13, 1960, Bill Mazeroski of the Pittsburgh Pirates hit a line drive over the left field wall at Pittsburgh’s Forbes Field to win the World Series for the Pirates.
This was an iconic moment in baseball history, and an iconic moment in baseball broadcasting history, as well … although the Hall of Fame broadcaster who described the moment for the national radio audience probably wished he could have done a second take!
Above: Bill Mazeroski crosses the plate for the Game 7 victory! (photo courtesy YouTube)
It was a dramatic finish to an astonishing World Series, but as often happens, the backstory of that moment and how it was broadcast– and everything that led up to it – has been largely forgotten. As we follow this year’s MLB playoffs (while taking note of the anniversary), it’s worthwhile to look back at an earlier, very different era of post-season baseball…
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The 1960 World Series opponents could hardly have been more different. The New York Yankees of that era were a machine, and the 1960 team easily dominated the American League on their way to the pennant. In contrast, the Pittsburgh Pirates were a surprise. The Pirates had not been to the Series since 1927, they were coming off a mediocre 1959 season, and expectations were low… but they got off to a good start and managed to keep it going. With timely pitching, clutch hitting, lucky breaks, and a never-say-die attitude (21 of their 95 wins came in their final at-bat), the Pirates claimed the National League pennant. The Yankees were studs, while the Pirates were scrappers, and the first six games of the Series reflected the character and personality of the respective teams.
In their three wins, the Yankee sluggers clobbered Pittsburgh pitchers for 38 runs. Yet, the Pirates managed to hang on, squeezing out three close victories in response. It all came down to Game 7 at Forbes Field on the afternoon of Thursday, October 13. Not only were there multiple Hall-of-Famers on the field and in the dugouts, there were Hall-of-Famers in both the TV and radio broadcast booths:
NBC’s national TV broadcast (in “Living Color!”) was handled by Yankees announcer Mel Allen and the Pirates’ Bob Prince, while NBC’s national radio broadcast was called by the Chicago Cubs’ Jack Quinlan, and Chuck Thompson, the play-by-play voice of the Washington Senators… wait, what? The Washington Senators? Wasn’t Chuck Thompson the voice of the Baltimore Orioles forever? For most of his career, yes… but Thompson was caught in a business dispute between the Baltimore brewery that owned the Orioles and the Baltimore brewery that owned his broadcasting contract, so Chuck wound up in Washington for a while (alas, as so often happens in life, it was a battle between money and beer, and money won out).
Game 7 combined and concentrated all the craziness of the previous six. Both pitching staffs were tired, and the hitters took advantage; it is the only game in World Series history where no pitcher from either team recorded even a single strikeout. The Pirates jumped out to an early 2-0 lead, but the New York offense awakened and the Yankees took a 7-4 lead into the bottom of the eighth inning. That’s when things really started to get strange…
In the Pittsburgh half of the 8th, it appeared a routine ground ball would start a double-play and stall a potential Pittsburgh rally… but the ball took a bad hop and hit Yankee shortstop (and later, Hall of Fame broadcaster) Tony Kubek in the throat. He got up bleeding and gasping for air, and was taken to the hospital with bruised vocal cords and a swollen trachea.The injury didn’t damage Kubek’s future career, but it kept the Pirates alive, and they followed with five runs to take a 9-7 lead into the 9th inning. Just three outs away, and yet…
The Yankees scored two runs to tie it at 9-9. The tying run was another odd play; a hard shot toward first base looked like a game-ending (and Series-ending) double play, but Pittsburgh first baseman Rocky Nelson took the easy out at first… which turned the play into a fielders’ choice. Mickey Mantle (the runner already on first) dove back to base and avoided the tag, which gave the Yankee runner on third the opportunity to tie it up. The Yankee inning ended with a routine ground out, so it all came down to the bottom of the 9th.
New York manager Casey Stengel left Ralph Terry in to pitch the 9th, with 15-game-winner Art Ditmar warming in the bullpen, if needed. Second baseman Bill Mazeroski would lead off the inning for the Pirates. Mazeroski was much better known for his outstanding glove work than his hitting, but he had one of the Pirates’ hottest bats late in the season, and it paid off.
Ball one, high. Catcher Johnny Blanchard went to the mound to briefly confer with Terry. Up in the radio booth, Chuck Thompson was obviously caught up in the excitement of the moment and everything leading up to it:
“Well, a little while ago, when we mentioned that this one, in typical fashion, was going right to the wire, little did we know…”
Then, at 3:36 pm, the 1-0 pitch, and…
“Art Ditmar throws…”
(Chuck, no! Ditmar’s still in the bullpen! Terry’s pitching!)
Thompson called the following moments superbly when Mazeroski connected and the ball sailed over the wall at the 406’ mark. Pandemonium ensued as Mazeroski quickly rounded the bases. Fans poured onto the field; it looked like half of Pittsburgh was poised to welcome him at home plate.
Unfortunately, Thompson committed another gaffe in the midst of the uproar:
“Ladies and gentlemen, Mazeroski has hit a one-nothing pitch over the left field fence at Forbes Field to win the 1960 World Series for the Pittsburgh Pirates by a score of ten to nothing!”
(Chuck, no! Look at the scoreboard! Look at your scorecard!)
…to his credit, he corrected himself moments later.
As both a long-time broadcaster and a Baltimore native – someone who heard Chuck Thompson broadcast countless games for the Baltimore Orioles and the Baltimore Colts of the NFL – it’s bizarre to hear Thompson commit these gaffes. Chuck Thompson did NOT make mistakes like this; he just didn’t. In his 1996 autobiography, he called it “easily the most embarrassing moment of my career behind the microphone.” His flawed moment did not derail a stellar career. In 1993, he received the Ford C. Frick broadcasting award from the Baseball Hall of Fame, and his name is honored in Cooperstown alongside the greats of the sport.
There’s a YouTube link, of course. Whoever produced it did a nice job of capturing this iconic event in sports history. You’ll hear Chuck Thompson’s “flawed but endearing” (as Wikipedia describes it) radio call of the homer, combined with the actual broadcast video. Although the audio portion switches over to Mel Allen’s TV call toward the conclusion, this minor deviation from the archived radio recording does nothing to spoil the drama and excitement. And by the way… the story behind how and why the Game 7 telecast was preserved is amazing enough on its own. So stay tuned for our post-game wrap-up!
The Greatest Home Run!
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EPILOGUE
Although NBC videotaped all seven games (in “Living Color!”), those recordings soon disappeared. As I’ve mentioned in previous articles, videotape was very expensive back then, the reels were cumbersome, and storage was an issue. Thus, networks often re-used the tapes for various purposes, wiping everything that was recorded previously. Countless hours of television history have been lost due to this practice. So why did the entire TV broadcast of Game 7 survive intact (at least in black-and-white)?
You can thank Hollywood singing star Bing Crosby. Bing held an ownership interest in the Pirates then and was a huge fan, but he was oddly superstitious about things. He believed that watching the game on television would jinx the team, and showing up at Forbes Field would have been even worse. So he and his wife took off for a brief vacation in France, where he listened to the broadcast on shortwave radio. However…
Crosby had a close relationship with Ampex (including a financial interest), and he asked the folks at Ampex to record the game so he could watch it upon his return (but only if the Pirates won!). It’s not clear whether they taped it and transferred it to kinescope film or if they filmed a kinescope directly from the live broadcast. In any event, a black-and-white kinescope was saved and presented to Crosby. Presumably, Bing enjoyed viewing it and subsequently stashed it in his basement – where it remained untouched for forty-nine years!
In 2009, long after Crosby’s death, Robert Bader – an executive from Bing Crosby Enterprises – was going through materials at Crosby’s former home in Hillsborough, California. He was looking for any useful recorded video that could be transferred to DVD and marketed, and he stumbled onto the five-reel set in Bing’s wine cellar! It is the only known copy of the historic game. The reels were preserved and digitized, and later broadcast as part of several retrospectives covering the 1960 World Series and Game 7 specifically.
So… what’s mellowing in your wine cellar?
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Mark Wainwright is a veteran radio performer and voiceover artist who has spent decades working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. Mark can be reached through his LinkedIn page or at: markwainwright@earthlink.net
Townsquare Media announces it will release third quarter 2023 financial results before the market opens on Thursday, November 9. The company will host a conference call to discuss certain third quarter 2023 financial results at 8:00 am ET that morning.
The NHL’s Minnesota Wild and iHeartMedia Minneapolis announces a five-year partnership extension through the 2027-28 season to broadcast all preseason, regular season and Stanley Cup Playoff games on KFXN-FM “KFAN 100.3 FM.” KFAN 100.3 is currently in its 13th season as the official radio flagship home of the Minnesota Wild.
Salem Media Group announces that WWFE-AM “La Nueva Poderosa 670 AM” and The Weather Channel en Español have entered into a strategic partnership that will enhance weather coverage and climate reporting in Spanish, specifically curated for South Florida.
Cumulus Media Kansas City news/talk outlet KCMO-AM is simulcasting its content on the Ottawa, Kansas-licensed Class C1 FM KCHZ (formerly CHR “The Vibe”). This, in addition to it also airing on translator K279BI at 103.7 FM, creates a tri-cast for the programming that the company says expands “coverage and reaching the entire Kansas City market and beyond.” Cumulus Kansas City regional VP
Donna Baker states, “Today Cumulus Kansas City completes the market transformation of our dominant cluster. With recent moves for Kansas City’s hip hop and R&B – now ‘Power 105.1,’ ‘107.3 The Vibe All The Hits,’ and now adding 95.7 FM to the simulcast of 710 AM and 103.7 FM for a tri-cast of ‘KCMO Talk,’ we have the right formats on the right signals reaching the entire Kansas City community. Congratulations to program director Pete Mundo and our leadership team for their tireless work on this important step forward.” Mundo adds, “KCMO has a rich history. As we often say, ‘If it’s IN KCMO, it’s ON KCMO.’ These legacy call letters have been synonymous with shows that engage the audience in conversations about local and national issues that impact their everyday lives. The addition of 95.7 FM provides a crystal-clear audio experience for our rapidly growing fan base and I’m excited to even better serve talk radio listeners across the Kansas City region.”
According to a report by Kevin Kinkead at Crossing Broad, Beasley Media Group and WPEN-FM, Philadelphia “97.5 The Fanatic” have won a preliminary injunction in which air personality Anthony Gargano leaves the station and he has to abide by the terms of his contract, which includes a non-
compete effective in the Philadelphia market for six months after the official separation. This comes after Gargano announced his role as a content provider for AllCity Network’s new Philadelphia sports content platform PHLY and Beasley charged that Gargano was violating his deal with WPEN. According to the terms of the preliminary injunction, Gargano can’t do any work for AllCity that appears on PHLY; he may do a national podcast and radio show with Brian Baldinger but PHLY can’t promote it; he can’t divulge confidential information about Beasley practices and can’t solicit Beasley clients until 18 months after the date of the injunction. Read the Crossing Broad piece here.
PodcastOne president and co-founder Kit Gray will present at the ThinkEquity Conference on Thursday, October 19 at 4:00 pm ET. The event will be held in-person at the Mandarin Oriental Hotel in New York City and Gray will meet with professional investors throughout the day.
Ingstad Family Media’s news/talk KNUJ/K247CU, New Ulm, Minnesota adds the GCN-syndicated “Dr. Daliah Wachs Show” to its lineup airing 1:00 am to 4:00 am ET.
Boston-based public media firm GBH is covering the Worcester, Massachusetts mayoral race with a debate live from the organization’s Worcester bureau on Monday (10/16) at 6:00 pm. Reporter Sam Turken will moderate an open-format debate among the five candidates. The debate will be broadcast as a video livestream on the GBH News website and the GBH News YouTube channel.
WJCT Public Media names Anne Schindler permanent host of the flagship daily public affairs program “First Coast Connect” on WJCT-FM, Jacksonville “News 89.9,” effective October 30. , 2023. Schindler is a producer, journalist, and editor who has served as executive producer of special projects for “First Coast News” and editor-in-chief of Folio Weekly.
By Holland Cooke
Consultant
Thanks to those who sent comments on last week’s column “Beware The Banter.” For those asking how-much-is-too-much, this follow-up.
The old “Dick Van Dyke Show” depicted the life of TV writers. Collaborators Rob Petrie, Sally Rogers, and Buddy Sorrell spent their workdays in an office, riffing. The weekly script that emerged was careful with show host Alan Brady’s brand. He was a personality viewers came to know, one week at a time.
In offices like that, there’s a living document they call “The Bible.” For that first pilot episode, it might have been a single page of bullet points. A more recent example might have fleshed-out sitcom characters in broad strokes: Jerry is a comedian. He and Elaine used to date, now they’re friends. Elaine is from Maryland and she can’t dance.
Week-by-week, as we come to know these fictitious friends, new details humanize them further, and “The Bible” gets thicker. It guides writers, so they don’t burst our bubble by telling us Elaine is from Connecticut.
Similarly, your listeners come to know you, accruing your identity, one anecdote at a time. You may be as-surprised-as-flattered when you meet a listener who plays-back something about your life that you might not even remember sharing.
So, know that they know you. And when the boss or the consultant reminds you how mentally busy listeners are – and encourages you to keep-the-show-moving – you needn’t fret that you’ll sound like Sgt. Joe Friday in “Dragnet.” Final TV reference, I promise.
My point: The litmus test for whatever you share is relatability. I was born on the same day as one of the children of 50+ year WTIC, Hartford morning host Bob Steele, and my dad was forever bonded by his amusing baby stories. They were nuanced references, not longwinded rambles.
Remain humble about listeners’ attention.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke
Audio entertainment and ad solutions firm Gemini XIII names Chris Long chief revenue officer. In this role, Long will be responsible for driving revenue growth across all of its business segments, including United Stations Radio Networks, the Gemini XIII Podcast Network, as well as digital partnerships and creative services at Infinite Agency. Long was most recently regional VP of sales for SXM Media. Gemini XIII CEO Spencer Brown says, “Chris is a highly respected and experienced sales leader. His expertise and track record will be invaluable as we continue to grow our business and expand our reach.”