WWO: Data Reveals the Cost of Dull Ads
This week’s Cumulus Media | Westwood One AudioActive Group blog looks at the creative side of audio ads. The Institute for Practitioners in Advertising produced data that reveals brands must spend significantly more media money on dull ads compared to interesting, non-dull ads. Looking at key findings from “Another Dull
Whitepaper: The Extraordinary Cost of Dull,” the analysis notes that 1) Neutrality, the absence of emotion, is the most common reaction to ads; 2) Business-to-business ads are even duller with greater neutral “feeling nothing” responses; and 3) Marketers have two jobs: Converting existing demand and creating future demand. Only about 5% of customers are in-market and “rational and dull copy using tightly target media” has its purpose here. But for the 95% of the customers not in-market and thinking about the category, “The objective is to create ads that produce positive feelings, especially happiness. If an ad makes people feel good, it’s more memorable and more effective at building positive associations with a brand.” See the complete blog post here.
which is 19.6% of adults planning a new vehicle purchase. Among heavy radio listeners (those that listen more than 3 hours a day), that number jumps to 30%. That’s 53% stronger than the general market.” Forester says that podcasts are also a good genre for auto advertising. He says, “The multi-media analysis by The Media Audit revealed podcasts captured the interest of 30.1% of adults 18+ planning to buy a new vehicle in the next 12 months… 53% higher than the general market. Audio streaming does well at 22.7%… 16% higher than the general market” Forester concludes, “Automotive advertisers have a tremendous opportunity to leverage radio’s ability to connect with ready-to-buy consumers. Our data shows that radio not only drives awareness but also inspires action, making it an essential part of any automotive advertising strategy.”
election for the seat held by Republican Joe Borelli who is leaving his post to work as a lobbyist. Borelli would have to leave the Council at the end of this term in December due to term limits. Morano tells the Post he’s running because “he’s watched too many friends and family members leave the Big Apple over ‘woke policies’ driving up crime and costs and owes it to his three-year-old son Carmine to ‘fight.’” Morano could remain with WABC hosting his syndicated show while running but the show would have to be blacked out in the New York market because of campaign regulations. 
Don McLean recalls the newspaper headline on February 3, 1959: “Three Rock’n’roll Stars Killed in Plane Crash.” He says, “I cried,” telling AARP Magazine that, years later, “I had my tape machine on, and this song just came out of me: ‘A long, long time ago, I can still remember how that music used to make me smile…’”
acquisition of AMFM, took on an EVP role at Premiere Networks. He was the president of the fledgling liberal talk radio company Air America and joined Westwood One after Air America shut down in 2006. TALKERS publisher Michael Harrison states, “This is a devastating loss to the radio industry. I had the privilege of working with Gary all the way back to my music radio days when he was a young executive at the old MJI Broadcasting with major industry players like Julie Talbott and Josh Feigenbaum in the early days of our careers. He has subsequently worn a number of key management and entrepreneurial hats in the business – all reflecting his dedication to professionalism and quality. He was very well liked and respected by broadcasters on both sides of the Atlantic. He will be missed.” A service will be held on January 26, 2025 at Riverside Memorial Chapel at 180 West 76th Street, New York, NY 10023. In lieu of flowers, the family requests donations be made to the American Foundation for Suicide Prevention in Gary Krantz’s memory.
pm to 1:00 am slot. Additionally, the company says the show adds 25 new affiliate stations, including WMAL-AM/FM, Washington; KSEV-AM, Houston; and KKAT-AM, Salt Lake City. Valdés comments, “Thank you, Jesus! I’m super excited to be on all of these new stations in great cities, and welcome all of our new listeners to join our live late-night national town hall conversation and encourage them to call in on Open Phone across America.”
company as one Westwood One staffer called the exit a “surprise announcement” from him. DeLany is a Philadelphia native who, according to Broadcast Pioneers of Philadelphia, was one of two staffers who remained with WWDB-FM, Philadelphia when it made the format change from jazz to talk. The other staffer was Sid Mark, host of the long-running “Sounds of Sinatra” program. DeLany would retain his connection to the program and Sid Mark after it moved from WWDB to WPHT. His work in network radio began as a producer at the Mutual Broadcasting System and he eventually rose to VP of news & talk at Westwood One where he managed 30 network news correspondents, anchors, editors and producers at the Westwood One newsroom in Washington, DC.
have had the privilege of working at the FCC for over a dozen years now, including serving previously as the agency’s General Counsel, and I am humbled by the opportunity to lead the FCC. The FCC has important work ahead – on issues ranging from tech and media regulation to unleashing new opportunities for jobs and growth through agency actions on spectrum, infrastructure, and the space economy. We will also advance America’s national security interests and protect consumers. I am eager to accelerate the FCC’s work on these and other fronts. I look forward to collaborating with the Trump Administration, my Commission colleagues, and the FCC’s talented staff as well as Congress to deliver great results for the American people.”
Gala and Fundraiser at the Plaza Hotel in New York City on Monday, March 10. Mason, who formerly served as vice chair and chair of the BFoA, led CBS RADIO as president from 1995-2002 and as CEO from 2007-2015, among other career achievements. Mason says, “I am honored to receive this distinction from the Broadcasters Foundation. Broadcasting gave me a career that I love on the air and in the boardroom. There are many broadcasters across our country who feel the same way, but tragedy struck their lives, leaving them in need of help. That’s why I served on the Board of the Broadcasters Foundation and continue to support its charitable mission.” Current BFoA chair Scott Herman comments, “Dan is a passionate broadcaster and media visionary whose accomplishments helped define today’s broadcasting business. I worked with Dan for many years, at Westinghouse and CBS, and his leadership elevated our efforts and led us to outstanding success.”
York City Council” for the seat currently occupied by Joe Borelli. Term limits are forcing Borelli to leave the council in 2025. Borelli recently appeared on WABC, New York on Sid Rosenberg’s program and on WNYM, New York on Joe Piscopo’s program and spoke kindly about Morano. Morano adds, “I’m really considering running because Staten Island was a great place to grow up for me and I’d like to keep it that way for my son.” 
In this role, Cahill will oversee the station’s content strategy, talent, operations and branding. He will continue to serve as assistant brand manager of 106.7 The Fan (WJFK-FM) and executive morning show producer. “Matt’s creativity, love for sports and commitment to evolving the brand makes me confident that he will be a great brand manager for The Team,” said Ivy Savoy-Smith, SVP / MM, Audacy Washington D.C. 
“Those that have worked with Matt know his dedication to creating a positive working environment and we’re excited to see how he leads the internal team while increasing external traffic for the station.” “I’m absolutely thrilled to lead Team 980 into the future with our outstanding group. The Team has a storied history and to be given this opportunity is humbling,” said Cahill. “I’m very thankful for the guidance and trust that Chris Kinard and Ivy Savoy-Smith have given me. We have great on-air talent talking about issues that matter to D.C. sports fans, and the potential for The Team 980 brand is unlimited.” Cahill was named assistant brand manager of 106.7 The Fan (WJFK-FM) in 2019 and took on the same responsibilities for The Team 980 in 2021. He has also served as EP of 106.7 The Fan’s “The Sports Junkies” morning show since 2012. Cahill began his radio career at CBS Radio Phoenix in 2006 before joining WJFK-FM as a Producer in 2007.
The “Inauguration: 2025” special is available to radio stations for download upon request. Stations may contact: 
The extended deadline is February 6, 2025, while the regular deadline, with no additional fee, is January 30, 2025. The Gracie Awards, presented by AWMF, has recognized programming and individual excellence by women across all media for five decades. A full list of the categories, including new categories for 2025 can be found HERE. The Gracie Awards Gala will be May 20 at the Four Seasons Beverly Wilshire hotel and the Gracie Awards Luncheon will be held on June 18 at Cipriani 42nd Street, New York. The 2025 Gracie Awards entry eligibility air dates are from January 1, 2024, through December 31, 2024. Entry details, including pricing and updated categories, can be viewed at 
Newsweek has added 660 AM The Answer (KSKY) in Dallas as an affiliate for its conservative syndicated program, “The Josh Hammer Show.” Hammer is Newsweek‘s senior editor-at-large. The one-hour weekly show, which began as a podcast, will air on the Salem station Saturdays at 7:00 pm.
The show, available on all podcast platforms and YouTube, offers an in-depth look at the untold truths behind success. Each episode features unfiltered conversations with top achievers from various fields, including guests such as Nikki Haley, Layne Norton, Dan Martell, and Will Guidara.
“Success doesn’t happen overnight, and it’s not a one-size-fits-all journey,” said Coleman. “Front Row Seat creates a space for listeners to hear the untold stories and the real, sometimes messy, path to becoming the best version of themselves. I have so much fun doing this show – it’s incredibly rewarding to dive deep into these conversations, and I can’t wait to share these incredible stories with our audience.”
Brian Lawlor, president, Scripps Sports, has been named the recipient of the Broadcasters Foundation of America (BFOA) 2025 Golden Mic Award, to be presented at the annual black-tie fundraiser on Monday, March 10 at the Plaza Hotel in New York City.
The BFOA is the only charity devoted exclusively to helping broadcasters in need from illness or tragedy…..
Veteran broadcaster Michelle Jerson‘s weekly one-hour travel/parenting program “Passport Mommy” has been added to WPHT,Philadelphia on Saturdays at 12:00 noon. The informational and entertaining show is distributed by Radio America.Stations interested can contact Jennifer Dedes at Radio America: jdedes@radioameria.com…..iHeartMedia announced (1/13) the latest podcast programming for iHeart Women’s Sports. Eight new shows will launch on the network in early 2025 featuring renowned female athletes like Ashlyn Harris, Mel Reid, Lexie Brown and more. The new expanded lineup further emphasizes iHeartMedia’s stated commitment to bringing equitable media coverage to women’s sports…..TALKERS publisher Michael Harrison is available to do interviews on talk shows across the nation to discuss the latest music video release by Gunhill Road (the perennial pop music ensemble in which he is a member) – an anthemic tribute to talk radio – which has been gathering tens of thousands of views and downloads around the globe. Harrison talks about the state of talk radio in 2025 and its continuing importance as a vital communications/cultural venue. Harrison can be reached via email at info@talkers.com. To view the video, please click 
By Holland Cooke
In 2016, YouTubers Ethan and Hila Klein of H3h3 Productions were sued by Matt Hosseinzadeh for copyright infringement after they used portions of his video in their reaction content. The court ruled in their favor, emphasizing that their use was transformative, added commentary, and didn’t harm the original’s market value. This case set a precedent for content creators regarding the use of existing works in commentary and criticism within their own works in the digital era.
Premiere’s “Your Morning Show with Michael DelGiorno” Joins Albuquerque’s The Rock of Talk – AM 1600 KIVA. AM 1600 KIVA announced (1/8) the addition of “Your Morning Show with Michael DelGiorno” to the station’s weekday lineup, effective immediately. The program joins the station live in the Monday through Friday, 4:00 am – 7:00 am MST timeslot. DelGiorno joins The Rock of Talk’s blue-chip lineup that includes “The Glenn Beck Program,” “The Clay Travis & Buck Sexton Show,” “The Sean Hannity Show,” “The Jesse Kelly Show,” “The Bill O’Reilly Show,” “Coast to Coast AM with George Noory” and others.
“I couldn’t be happier to offer nearly 24 hours of live programming on the station, and having Michael DelGiorno on board makes this even more possible!” said Eddy Aragon, owner of AM 1600 KIVA – The Rock of Talk. “’Your Morning Show with Michael DelGiorno’ is another top-notch show from a quality company that advertisers will absolutely love.” “I’m so thankful for the opportunity to connect with Albuquerque listeners,” said DelGiorno. “We appreciate Eddy’s trust and look forward to making our mark on The Rock of Talk!”
The Las Vegas-based physician and highly respected talker of medical and social issues launched the show at KLAV as a single station entity back on January 9, 2009, and then added KDWN January 31st that same month. Wachs is a nationally recognized leader in healthcare media on a number of fronts from charity initiatives to consciousness raising. The program was recently picked up by syndicator Talk Media Network (TMN) where Wachs tells TALKERS she is excited to be and is optimistic about the successful program’s continuing growth. The show airs live daily during middays.
As President-elect Donald J. Trump continues to raise the possibility of annexing or buying Greenland for strategic military purposes (yesterday’s number one talk topic), Salem Radio Network host Charlie Kirk (above, right) is accompanying the President-elect’s son Donald Trump, Jr. (above, left) on a fact-finding trip to Nuuk, the capital of Greenland. Kirk – whose Turning Point action organization mobilized to turn out conservative voters last November – is credited within Trump circles with helping move the needle for GOP victory in key battleground states including Arizona and Wisconsin.
This will be a subscription service. And THAT seems to be the real story. Ford did a U-turn after the outcry over their plan to remove AM radio; and legislation broadcasters asked for didn’t make the cut before the 118th Congress adjourned.
Beasley Media Group announces the upcoming retirement of Dan Finn, senior vice president and regional market manager of the company’s New Jersey cluster. Finn, a respected leader and industry veteran, has decided to conclude his distinguished career with the company at the end of the first quarter of 2025. The veteran radio executive joined Beasley Media Group in 2016 following the company’s acquisition of Greater Media, where Finn served as SVP/regional GM since 2007. He initially was hired by Greater Media in 2002 as VP/regional GM after having firmly established himself as a leading radio broadcasting executive at a variety of major stations. “Dan Finn has been an integral part of our Beasley family and a trailblazer in the broadcasting industry,” said Caroline Beasley, CEO at Beasley Media Group. 
“His strategic vision, steadfast leadership, and ability to foster meaningful relationships have made a profound impact on our company and the industry at large. We are deeply grateful for his dedication and wish him the very best as he begins this exciting new chapter in his life.” No replacement has been named as of press time.
FOX Sports Radio Features Live Broadcast from Orange Bowl. FOX Sports Radio’s “Two Pros and Cup of Joe” with (pictured above l-r) Brady Quinn, LaVar Arrington and Jonas Knox will broadcast live from Fort Lauderdale, beginning this morning (1/8), as part of the network’s coverage of the Orange Bowl featuring a matchup between Quinn’s alma mater Notre Dame and Arrington’s alma mater Penn State tomorrow (1/9). 
With a spot in the National Championship on the line for the Fighting Irish and Nittany Lions, “Two Pros and a Cup of Joe” will bring all the excitement before, during and after the game as the show broadcasts live from 6:00 am – 9:00 am ET at Le Meridien Dania Beach, the media hotel for the game, from January 8 – 10, 2025. “Two Pros and a Cup of Joe” featuring Quinn – former Notre Dame Quarterback who set 36 single-season and career records, and was a first-round draft pick; LaVar Arrington – College Football Hall of Famer, three-time Pro Bowl Linebacker and No. 2 overall draft pick; and sports radio veteran Jonas Knox is available nationwide on more than 380 stations, in addition to FOX Sports Radio’s channel on iHeartRadio and www.FOXSportsRadio.com.
iHeartMedia, the and the National Football League (NFL) today (1/8) announced an extension to the exclusive partnership that first launched the 
The long-running, liberty-based syndicated show “ArmedAmericanRadio” and its sister property “AARDailyDefense,” owned and hosted by one of the nation’s leading Second Amendment advocates, Mark Walters, continues to add affiliates. Walters kicks off 2025 on a roll with new affiliates: KLID-AM, Poplar Bluff, MO; WBNR, Beacon, NY; WKDP-AM Corbin/Lexington, KY; WKDP-FM, Corbin/Lexington KY; KOMY-AM, Santa Cruz, CA; WLNA-AM, Peekskill, NY; WAJZ-FM, Albany, NY; and WGHQ-AM, Poughkeepsie, NY. Walters, among his many civic activities, is on the Board of Directors of the Citizens Committee for the Right to Keep and Bear Arms.
Newsmax Raises $150 Million in Pre-IPO Plan.* Newsmax CEO Christopher Ruddy reports “We did it!” According to the ascending multi-platform news organization’s founder, “When we announced our plan to go public, we also announced our plan to raise $150 million in Preferred Shares before we became listed.” Ruddy tells TALKERS, “I am glad to report Newsmax hit the $150 million* mark over the Christmas-New Year’s holiday. In fact, we have raised $153 million*, having exceeded our target by $3 million. And we have thousands of investors who are still in the process of buying Preferred Shares!
So, Newsmax has decided to extend our offering to $175 million – an increase of $25 million above our target raise.” Ruddy concludes, “Newsmax expects to close on the remaining $22 million remaining very soon.” 
“Throughout my career, I’ve been passionate about elevating radio technology and helping the industry understand the critical role of metadata, especially in the digital dashboard,” Jurison tells TALKERS. “Joining Quu is an incredible opportunity to build on that mission. I’m eager to contribute to this talented team’s efforts to strengthen radio stations’ relationships with their listeners and advertising clients.” “Alan’s innovative mindset and technical expertise make him an exceptional addition to Quu,” said Steve Newberry, CEO of Quu. “His vision aligns perfectly with our goals to help radio boost ratings and generate new revenue through visual solutions that engage and retain audiences.” Alan will be at CES in Las Vegas this week, where he looks forward to connecting with industry peers. Interested in meeting up? Contact Alan at 
The horrific murder of UnitedHealthcare CEO Brian Thompson at the hands of Luigi Mangione at the end of 2024 was a wake-up call for the talk media industry.
After making great strides with ratings, revenue, podcasts, local in-market promotions, and a national, live political forum (“The Gathering”) in 2024, which included expanding to 27 affiliates, the Compass Media Networks syndicated Erick Erickson Show starts today (1/6) with an additional 29 affiliates, bringing the total to 56. Effective today, the following stations will start airing the Erick Erickson Show: KBYR, Anchorage, AK; KLOO, Corvallis, OR; WDBT, Dothan, AL; KSLM, Salem, OR; KSUE, Susanville, CA; WTNY, Watertown, NY; and the Supertalk FM network in Mississippi (WRQO, Brookhaven, MS; WXRZ, Corinth, MS; WTCD, Greenwood, MS; WOSM, Gulfport, MS; WFMM; Hattiesburg, MS; WFMN, Jackson, MS; WLAU, Laurel, MS; WZKR, Meridian, MS; WTNM, Oxford, MS; WKBB, Starkville, MS; WMPK, Summit, MS; WFTA in Tupelo, MS and it will also move into the live spot on KROF in Lafayette, LA. The show is a longtime staple of Cox Media Group’s 95.5 WSB, Atlanta where it airs 12:00 noon- 3:00 pm daily. In 2024, Erickson conducted live events in Las Vegas, Tulsa, Atlanta, Jacksonville, Athens, and Orlando, covering his own costs so stations could make more money. “The Gathering” attracted 1,000 attendees from 47 states to hear from key Republican figures like Mike Pence, Ron DeSantis, and Mitch McConnell. In 2025, Erickson tells TALKERS, “We plan to expand this event to other markets.”