Industry News

KBLA Launches “Conversation Live: Altadena Rising”

SmileyAudioMedia’s talk KBLA, Los Angeles will debut, “Conversation Live: Altadena Rising,” hosted by James Farr on Saturday (3/8) at 10:00 am. The program will track the recovery of Altadena in the aftermath of the Eaton Fire. Company founder Tavis Smiley says, “We will use this Black-owned mediaimg platform to ensure that California, the nation, and the world hear the stories of those impacted in Altadena. People have short attention spans, and many will forget the fire and its aftermath in the coming weeks and months. We intend to keep the focus on the families in Altadena and amplify their voices.” Farr adds, “Eaton was more than a fire. It was the destruction of a Black stronghold where 80% of residents were homeowners. These families weren’t just living here; they were building generational wealth. That’s why this show matters – because rebuilding Altadena isn’t just about homes, it’s about justice.” In the days following the fire, Farr co-produced KBLA’s three-hour live remote broadcast from the impact zone, ensuring survivors’ voices were heard.

Industry News

Radio Station Owner Dies in Alaskan Avalanche

David Linder, owner of Sub Arctic Media, died in an avalanche in Alaska while on a ski trip. Linder’s Sub Arctic Media owns and operates news/sports/talk KTOE, Mankato, Minnesota, news radio KMHL, Marshall, Minnesota and a number of other stations in those markets. Linder, who was described as an expert skier, leaves behind his wife and three children.

Industry News

MIW Releases Gender Analysis Study Data

Mentoring and Inspiring Women in Radio, Inc annually compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management. Data gathered for this annual MIW Gender Analysis Study specifically tracks the progress of female professionals holding general manager, sales manager, and program director/brand manager positions. The raw data for this study was collected by PrecisionTrak and is from all U.S.-based commercial radio stations and is for the calendar year 2024.img 21.67% of stations had women in the general manager position, a decline of half a point from last year, but a large increase from 2004 when 14.9% of stations had a female GM. MIW says the best management opportunities for women in radio continues to be in sales management as 35.67% of stations had a woman sales manager in 2024, up more than a full percentage point from 2023. When it comes to programming, MIW says the greatest challenge for women in radio management continues to be in the area of program directors/brand managers. Women currently program 12.38% of stations, a slight gain from 11.50% in 2023. MIW board president Sheila Kirby comments, “While we are encouraged by the progress in sales management and programming, the overall numbers show that there is still significant work to be done. Leadership opportunities for women in radio must continue to grow, and our mission at MIW remains steadfast – empowering, mentoring, and advocating for more women to rise into key decision-making roles across the industry.”

Industry News

BIA Advisory: Local Ad Revenue to Rise 6.1% in 2025

BIA Advisory Services is estimating that U.S. local advertising revenue in 2025 will reach $171 billion, excluding political spending, an increase of 6.1% over 2024. BIA vice president of forecasting and analysisimg Nicole Ovadia says, “Our latest forecast indicates that local advertising is showing resilience, despite the ongoing changes in the economic landscape. Although we expect core advertising to remain stable, we’ve adjusted our outlook to account for various market factors like interest rates and consumer sentiment and significant changes in media consumption patterns that are driving digital growth.” The forecast indicates strong growth in several sectors: Real Estate at 9.3%, Restaurants at 9.2%, and Retail at 6.8%. The Education and Automotive verticals are also experiencing substantial growth, with increases of 5% each.

Industry News

iHeartMedia Chief Legal Officer Jordan Fasbender to Exit

iHeartMedia announces that Jordan R. Fasbender, the executive vice president, chief legal officer andimg secretary is resigning from her positions with the company, effective on or around April 1. She is taking another position outside of the company. Fasbender will remain in her current position through April 1. iHeartMedia notes that Fasbender’s exit “is not the result of any disagreement with the company on any matter relating to the company’s operations, policies or practices.”

Industry News

Charlotte Melén Joins Radio Awards Advisory Board

The New York Festivals 2025 Radio Awards competition announces that globally recognized award-winning producer and founder of “Almost Tangible” Charlotte Melén joins the New York Festivals Radio Awardsimg Advisory Board. The NYFestivals says Melén’s addition to the board will “further enhance the NYF Radio Awards, strengthening its commitment to celebrating innovation and excellence in the dynamic realm of audio storytelling.” Radio Awards EVP and executive director Rose Anderson adds, “Charlotte Melén’s pioneering work in immersive audio storytelling, especially the use of binaural and ambisonic microphones on location, has redefined the possibilities of the medium. Her team combines the highest production standards with a filmic sensibility to the delight of creators, brands, and listeners.”

Industry News

Former Radio Exec Billy Freund Dies at 58

Billy Freund, former senior executive at Katz Media, Triton Media, Westwood One, and other entrepreneurial endeavors, passed away on Monday (3/3) at age 58 due to complications from Frontotemporal Degeneration and ALS. Freund leaves behind his wife Sue Freund, managing partner at Crossover Media Group. There will be a Mass the first week of April in Manhattan Beach, California, at American Martyrs Catholic Church followed later that day by a celebration of Billy’s life with family and friends. In lieu of flowers, the Freund family asks that contributions be made in Billy’s memory to The Association for Frontotemporal Degeneration.

Industry News

TALKERS News Notes

Westwood One is presenting a total of 19 NCAA Men’s and Women’s Basketball games from Conference Championship Week beginning on Saturday (3/8) with the Ohio Valley Conference Championship game, and continuing through Selection Sunday, March 16, with broadcasts that day of the Ivy League, the SEC, and the American Athletic Championship games. Westwood One will also broadcast Selection Sunday, revealing the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with PJ Carlesimo and Debbie Antonelli as analysts.

iHeartMedia and Charlamagne Tha God’s Black Effect Podcast Network announce the debut of “Hunting 4 Answers,” a daily true crime podcast dedicated to shedding light on the silent epidemic of missing and murdered Black women in America. New episodes will post every weekday beginning February 24. Hosted by Atlanta journalist Hunter Gilmore, “Hunting 4 Answers” will bring attention to the heart-wrenching and often ignored stories within the Black community that deserve to be told. The podcast will highlight both current and cold cases of missing and murdered Black women and girls across the country.

Virtual News Center adds affiliates WLVL and WEBR, serving Buffalo/Niagara Falls, New York. Anchoring the news for WLVL and WEBR are broadcasters Peter Kileen on weekdays and Sandi Conner on weekends.

Industry News

Anthony Cumia to Host Sunday Night Show on WABC

As tipped by Anthony Cumia himself via X over the weekend, the former “Opie & Anthony” personality and current host of his own show on CompoundCensored will begin hosting a Sunday evening show on Redimg Apple Media’s 77WABC Radio beginning this week (3/9). Red Apple says “The Anthony Cumia Show” will air Sundays from 8:00 pm to 10:00 pm ET. Cumia says, “I am beyond thrilled to join 77WABC. They are the only ones doing great radio, and I’m looking forward to having a blast and connecting with my fans. I’m grateful to John [Catsimatidis] and Chad [Lopez] for offering me this opportunity. We’re going to have a great time!” Lopez says, “Anthony has a strong and loyal following who have missed him on New York radio. Anthony brings another element of entertainment to our weekend programming, which is about having fun.”

Industry News

Tavis Smiley Show Adds New Affiliates

SmileyAudioMedia, Inc announces four new affiliates for the “Tavis Smiley” show. The program is nowimg heard on WERE, Cleveland; WOLB, Baltimore; WDBZ, Cincinnati; and KDEE-FM Sacramento. The “Tavis Smiley” program is now heard in 40 markets across the United States, including New York, Los Angeles, and Chicago. Tavis Smiley says, “The show’s expansion into four additional high-profile markets underscores our ongoing commitment to enhancing the show’s innovative and unapologetically progressive programming. Following November’s election, the demand for our programming is growing exponentially. We will continue to deliver enlightening and empowering content aimed at African Americans and other people of color.”

Industry News

Dobbins to Lead Cumulus Des Moines

Cumulus Media names Adam Dobbins vice president/market manager for its Des Moines station group thatimg includes sports talk KBBG-AM “The Champ” and four music brands. He most recently served with Walnut Media in Omaha. As director of sales. Cumulus Media president of operations Bob Walker says, “We are excited to welcome Adam to Cumulus Des Moines as this is a homecoming for him, having grown up in Des Moines and being a fan of our brands. Adam is an accomplished leader that is passionate about connecting local clients to the power of radio and the digital products we offer to help them grow their business.”

Industry News

TALKERS News Notes

Las Vegas-based, nationally syndicated talk host Wayne Allyn Root tells TALKERS that he is a member ofimg the “Private Economic Council” – a Washington, DC-based organization composed of “influential business leaders, entrepreneurs and economists promoting free market tax policies, advocating for taxpayers, and helping to support and promote President Trump’s economic agenda.” It also includes former Trump senior economic advisor and former member of the Wall Street Journal editorial board Steve Moore, Papa John’s founder John Schnatter, and former U.S. congressman and current Liberty University School of Business Dean Dave Brat.

Cumulus Media’s KESP-AM, Modesto-Stockton “Sports Radio 970 AM” is the new Central Valley radio broadcast home of the San Francisco Giants. The station is also the official radio broadcast home for the San Francisco 49ers, the Golden State Warriors, and the San Jose Sharks. Cumulus regional VP and market manager Patty Hixson says, “We are thrilled to have this affiliation with the San Francisco Giants. This is a very special franchise and now we get to share all the baseball action with our Sports Radio AM 970 fans. Go Giants!”

Industry News

WWO: The Effects of Nielsen’s Three-Minute Qualifier

The Cumulus Media | Westwood One Audio Active Group blog post this week looks at the effects of the changes to Nielsen’s PPM ratings system that has provided significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. The post notes that Nielsen found 23% of PPM listening occasionsimg were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen is now crediting tuning occasions that are three minutes or greater. What are the results so far? First, drive times and weekends experience the greatest growth. Comparing January 2024 to January 2025 for persons 12+ and 25-54 reveals double-digit growth for all dayparts. Weekends and drives times have the greatest increases. Second, AM/FM radio’s listening profile now skews younger: Every major buying demographic has a higher composition of listening. Persons 65+ is the only demographic where AM/FM radio’s audience composition is reduced. Persons 25-54, AM/FM radio’s most popular buying demographic, experiences the largest increase in audience composition. Persons 18-49 have the next largest growth. And third, format shares remain stable. Versus October 2024, PPM January 2025 format shares are very consistent. An uptick in news/talk AQH composition is most likely more due to a heavier news cycle (major weather stories and a new president) than a PPM methodology enhancement. In local markets, there is more share variation. See the complete blog post here.

Industry News

Dr. Daliah Wachs Show Adds New Affiliates

The Talk Media Network nationally syndicated program “The Dr. Daliah Wachs Show” is added to the program lineup at KEUN-AM, Eunice, Louisiana; WGNY-AM, Newburgh, New York; and WNRI, Woonsocket, Rhode Island.

Job Opportunity

Lotus Seeks General Sales Manager in Seattle

Lotus Communications is seeking an experienced and results-driven broadcasting general sales manager to lead their sales team and drive revenue growth across our diverse broadcasting portfolio. The GSM directsimg the team to develop, sell and service local business. The position is responsible for delivering assigned revenue targets through managing sales team efforts, developing sales talent and monthly business planning. The GSM develops relationships with businesses, engages with networks such as chambers, business alliances etc. to uncover opportunities within the local market. The GSM will maintain an account list while helping the sales team sell and develop cohesive campaigns for new direct businesses. Send your resume here.

Industry News

Townsquare Announces New $490 Million Credit Agreement

Townsquare Media Inc announces a new $490 million credit agreement with Bank of America. The dealimg provides Townsquare with a five-year, $470 million senior secured term loan facility and a five-year, $20 million senior secured revolving credit facility. Townsquare used $453 million of net proceeds from the Senior Secured Credit Facility plus cash on hand to redeem the outstanding 6.875% senior secured notes due 2026. Both the term loan and the credit revolver mature on February 19 of 2030.

Industry News

Rickard and Boyd Join Bowen on “The Fan Morning Show”

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Indianapolis sports talk WFNI-AM/WIBC-HD2/W228CX/W298BB “93.5 & 107.5 The Fan” announces the addition of Jeff Rickard and James Boyd to the morning show with incumbent Kevin Bowen. The Urban One station says, “Kevin Bowen, a staple of Indy sports radio and a trusted voice on ‘The Fan,’ continues his role as your morning companion. Known for his deep roots in Indianapolis and unmatched Colts coverage, Kevin brings day-to-day expertise and the local sports passion fans love. Joining him is Jeff Rickard, an experienced and nationally respected sports media veteran who has called Indianapolis home for over a decade. Twice honored as Sports Illustrated’s National Sports Radio Host of the Year, Jeff delivers a wealth of knowledge, versatility, and charisma that guarantees compelling, high-energy discussions. Adding a fresh perspective is James Boyd, a dynamic Colts reporter for The Athletic with a sharp eye for analysis and storytelling. Alongside his insights on the Colts, James also occasionally writes on the Pacers and Fever.”

Industry News

Matt Jones Inks New Deal with iHeartMedia Kentucky

Air personality Matt Jones and iHeartMedia sign an exclusive five-year agreement for Jones to continue his current role as host of “Kentucky Sports Radio” on NewsRadio 630 WLAP-AM in Lexington, SportsTalk 790img AM in Louisville and 51 other stations around Kentucky. iHeartMedia Kentucky/Memphis area president Kristy Beebe states, “We are incredibly excited to extend our partnership with Matt Jones and ‘Kentucky Sports Radio.’ Matt’s unique insights and engaging style have made him a beloved figure in the sports community, and we are proud to continue bringing his show to our dedicated audience. This renewal underscores our commitment to delivering top-notch sports content and maintaining our position as the leading audio company in the region.”

Industry News

Susan Larkin Joins NAB Radio Board of Directors

Audacy chief operating officer Susan Larkin is appointed to the National Association of Broadcasters Radio Board of Directors by Radio Board Chair Collin Jones, assuming the seat previously held by David Field.img Larkin leads Audacy’s portfolio of markets, revenue and content teams, overseeing the company’s extensive audio platform, which includes broadcasting, podcasting, digital, network, live events, music, sports and news. She is also a board member of the Radio Advertising Bureau and has served on the boards of the Florida Association of Broadcasters and Ronald McDonald House Charities.

Industry News

MSG Broadcaster Al Trautwig Dies at 68

The New York Post reports that New York sports broadcaster Al Trautwig died on Sunday (2/23) at his home on Long Island after complications from cancer. The Post notes, “The Long Island native had been a mainstay in New York sports fans’ homes over his decades-long broadcasting career, covering everything from the Yankees to the Knicks and Rangers, as well as the New York City Marathon and the Olympics.” See the Post story here.

Industry News

WQAM, Miami to Host Buckets & Bets Event

Audacy sports talk WQAM-AM, Miami will host “Buckets & Bets,” presented by Hard Rock Bet March 20-23 at the Seminole Hard Rock Hotel & Casino in Hollywood. Described as the ultimate college basketballimg tournament watch party, Buckets & Bets will “provide college basketball enthusiasts with a front-row seat to all the men’s college basketball tournament action. Massive LED screens around the room will display every game from the tournament. Fans will have access to an open bar, on-site betting, bar games, insider commentary, and more special surprises.”

Industry News

Dr. Asa Featured in Ongoing TNA Wrestling Storyline

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Nationally syndicated talk radio and talk TV star Dr. Asa (Asa Andrew, MD) has been developing a side career in the professional wrestling business in which he plays the roles of a ringside physician. You can see him in this current developing storyline at TNA Wrestling in which he’s confronted by female wrestling star Tessa Blanchard. See the video here.

Industry News

Todd Starnes Show Added in St. Louis Market

The nationally syndicated “Todd Starnes Show” is joining The Real Talk Radio Network has airing daily onimg KRTK, Hermann; KVMO, Vandalia; and KRTE, Steelville in Missouri. For information on carrying Todd’s show, email todd@starnesmediagroup.com.

Industry Views

SABO SEZ: Now, the Advanced Course

By Walter Sabo
CEO Sabo Media Advisors
Walter M. Sterling
Host, “Sterling Every Damn Night,” WPHT Philadelphia
“Sterling On Sunday,” TMN Syndication

imgJim Gearhart is a remarkable on-air talent who was the AM drive host on New Jerey 101.5 for 20-plus years. In the 1960’s he was a star on WCBS-AM and WNEW. The illustration is an ad for his 2:00 pm to 4:00 pm show on WNBC circa 1968.

At first glance the ad presents a normal appeal to listen to Jim. Take another look. The message is: “Listen to Jim, he’s back,

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“AND, you can talk to the biggest stars.”

One-on-one conversation between a listener and a newsmaker was BRAND NEW. All of the WNBC ads at the time stress that listeners could talk directly with celebrities. Listeners had to be “taught” that radio took phone calls!

There are two different types of talk radio cities: legacy cities and expansion cities.

Until the mid-1980s there were approximately 48 full-time talk stations. Their host cities had embraced talk radio since the dawn of radio. Pittsburgh, San Francisco, Los Angeles, Atlanta, Boston, Miami. When satellites made it possible for more cities to have a talk station, expansion talk outlets had a serious challenge. A challenge I witnessed at WHBQ, Memphis.

WHBQ was the first telephone talk station in the hometown of Elvis. It was not doing well despite strong talent, signal and RKO money. Very few calls. Focus group participants revealed the answer: “Oh, I can call in? I thought those were actors.” The people of Memphis had never heard a telephone talk station and therefore didn’t know how it “worked.”

WNBC had the same challenge. It was the first TELEPHONE talk station in New York. Dominant WOR was #1 for decades but never took a listener phone call. The ad for Jim sold the innovation that listeners could talk to the radio.

To evolve the format, collectively we desperately need new programming features. Features as compelling as the power of one listener talking one-on-one to a newsmaker.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry Views

Decorated Navy Seal Robert J. O’ Neill is this Week’s Guest on Harrison Video

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The highly decorated Navy Seal who fired the shots that killed Osama bin Laden in 2011, Robert J. O’Neill, is this week’s guest on the TALKERS MEDIA YouTube channel video, “Up Close Far Out with Michael Harrison.” He is one of the most highly decorated combat veterans of our time having served at SEAL Team Two, SEAL Team Four and eight years at the legendary SEAL Team Six. Taking part in and leading over 400 combat missions, O’Neill operated in the Balkans, Liberia, Persian Gulf, Indian Ocean, Ukraine, Iraq, Afghanistan, and Pakistan. During his remarkable career, Robert J. O’Neill has been decorated 53 times with medals and honors earned in heroic combat. Harrison and O’Neill engage in an intense conversation about morality, stress, drugs, fear, and the permanent consequences of battle incurred at the most demanding of levels. O’Neill is also the author of the New York Times and London Times bestselling memoir The Operator: Firing the Shots that Killed Osama bin Laden and My Years as a SEAL Team Warrior. To view the video in its entirety, please click here.

Industry News

KDKA-TV Talk Host Jon Burnett Dies; Donates Brain to Science

KDKA-TV, Pittsburgh talk host and weatherman Jon Burnett died on February 19 at the age of 71. SportSkeeda reports that Burnett died from complications for CTE (Chronic traumatic encephalopathy). He’dimg been diagnosed with suspected CTE two years ago and joined the National Sports Brain Bank at the University of Pittsburgh. He told “Pittsburgh Today Live” at the time, “If I can help anybody on this road, who is on this road or will be on this road in the years ahead, I feel better about being able to do that and being able to learn from my experiences.” Burnett played sports throughout his childhood and played college football at the University of Tennessee. (Photo: KDKA)  Read the SportSkeeda story here.

Industry News

NAB’s LeGeyt: Now is a “Challenging Time to Be a Broadcast Journalist”

National Association of Broadcasters president and CEO Curtis LeGeyt spoke at The Media Institute’s 2025 Communications Forum yesterday (2/19) and addressed a number of issues including NAB’s belief that the Federal Communications Commission’s broadcast ownership rules need to be modified. However, he also addressed what he called the “elephant in the room.” “This is a challenging time to be a broadcast journalist.img It’s not easy to report on the deluge of information (and misinformation on social media) that is shaping our world. Especially in cutting through polarized rhetoric to find the truth. And yet, there has never been a more critical time to arm Americans with the facts and let them make their own decisions. To fulfill this mission, our newsrooms must be able to report without fear or favor. This isn’t just a constitutionally protected right – it is fundamental to serving our communities. And it’s a right we’ve had to defend time and time again since our country’s founding. Efforts to limit the ability of broadcasters to report the facts hinders the public’s right to know and chills free speech. Americans deserve the full and fair reporting that broadcasters provide and NAB strongly defends our members’ First Amendment rights and their vital role in maintaining an informed public. Our democracy relies on journalists’ ability to report the news without the risk of government retribution. In a media environment flooded with social media misinformation and cable news politicization, this role has never been more important.”

Industry News

Edison Research: Blacks Listen to Radio Longer

Edison Research says that according to data from its ongoing Share of Ear study, Black listeners “lead the charge in audio listening.” The study says that the U.S. Black population spends 4 hours and 23 minutesimg listening to audio daily, compared with 3 hours and 50 minutes among the non-Black population – over 30 minutes more per day. “This listening includes music as well as spoken-word content, such as podcasts and talk radio. We often thank creators for the audio masterpieces that captivate us, which are all very much deserved. Today, we also thank Black consumers for fueling the success of musicians, podcasters, and radio hosts.”

Industry News

Industry Mourns Death of Radio Legend Gary Stevens (1940 – 2025) at 84

Gary Stevens at WMCA in 1967 (NET photo)
Gary Stevens at WMCA in 1967 (NET photo)

Legendary radio figure, Gary Stevens, passed away on Monday (2/17) in Delray Beach, FL, at the age of 84. Stevens succeeded in a number of phases of the radio business from being a major star DJ on groundbreaking top 40 outlet WMCA, New York in the 60s as one of the iconic “Good Guys” to achieving influence as a radio company manager, program distributor, media investment banker, and station broker (where he profitably rode the consolidation wave). He was known for his innovation in all these fields.  He served as president of Doubleday Broadcasting in the late 70s, investments advisor with Wertheim Schroeder & Co., Inc. in the late 80s and as the head of his own firm, Gary Stevens & Co. in the 90s. During his stellar career, he served on a number of boards at major radio organizations including Saga Communications, where he briefly served as interim chairman upon the death of Ed Christian in 2022, and industry associations including the NAB and RAB.  TALKERS publisher Michael Harrison comments,  “Although Gary Stevens’ accomplishments and influence on the radio industry stretched over more than half a century and was quite profound – kids of my generation, who had the opportunity to grow up in New York during the swingin’ sixties, will always remember him as one of the glorious WMCA Good Guys.  His passing truly marks the end of an era.”

Noted industry historian and video chronicler, Art “Radio’s Best Friend” Vuolo reports to TALKERS, “Gary was the last of the WMCA Good Guys still alive, I took a fantastic B&W film from NYU’s film department that I guess ran on WNET Channel 13 in NY back in 1967 and added titles (a.k.a. supers) so each DJ would be identified and put an opening slate (in color) at the start. Gary Stevens is probably the most prominently featured in this film with some great behind-the-scenes insight as to how top 40 radio was done in America’s top market.  1010 WINS had already bowed out and gone all-news in April of 1965, so it was WMCA and WABC who were dukin’ it out in 1967.  However, in the spring of 1966, WOR-FM was a new tend-setter on FM with rock n’ roll.  Here’s the link (player below) to the amazing film.  Enjoy every second!”

Industry News

Cumulus/Westwood Studies: Audio Listeners are a Rich Source of In-market Financial Consumers

CumulusSeven consumer studies commissioned by the Cumulus Media | Westwood One Audio Active Group® over an eight-year period find audio listeners are a rich source of in-market financial consumers and drive significant top and bottom funnel impact. The key findings from the studies are outlined on this week’s blog.

Key takeaways:

• Compared to TV viewers, audio listeners are far more likely own investment assets, to be in the market for financial services, and be interested in the category.
• Despite massive TV spending by financial service marketers, TV viewers exhibit low brand equity for financial service brands and weak interest in the category due to the older skew of TV audiences.
• MRI-Simmons: Heavy podcast and AM/FM radio listeners are the ideal audiences for financial brands as they are more likely to be premium clients willing to pay for financial services.
• Case study #1: MESH Experience: Among consumers with $500K+ of investable assets, heavy AM/FM radio listeners are three times more likely than heavy TV viewers to be in the market for a new or additional financial services company.
• Case study #2: AM/FM radio drives strong growth in top funnel measures such as awareness, favorability, and consideration.
• Case study #3: A MARU/Matchbox study of consumers with $1M+ of investable assets found over a six-month period, an AM/FM radio campaign generated double-digit lifts in most measures of brand equity.
• Case study #4: Heavy AM/FM radio listeners are more likely to be active investors and more engaged with the financial category versus heavy TV viewers.
• Case study #5: Heavy AM/FM radio listeners are +44% more likely to be financial ‘thrivers,’ those who like taking investing risks and agree that investing is important.
• Case study #6: Compared to TV viewers, audio listeners are much more likely to have investments across a broad array of assets classes and more likely to invest in major financial brands.
• Case study #7: Harris Poll Brand Tracker: A Westwood One NFL AM/FM radio campaign generates significant brand equity impact far stronger than among TV viewers.

Check out today’s blog post.

View a 15-minute video of the key findings here.

Industry Views

Monday Memo: Cliché Alert

By Holland Cooke
Consultant

Delete this phrase from commercial copy you craft for local advertisers: “In these uncertain times…”

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For two reasons. First, many people are optimistic now. Second, those who are suffering get it. Rubbing their nose in it just piles-on; and clichés risk blending-into the blah-blah-blah.

Instead, simply delete the sentence. Give copy room to breathe, to avoid radio’s commercial motormouth caricature.

That next sentence probably includes The Magic Words: “YOU” and/or “YOUR.” If it doesn’t, change that too.

For more click here.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn