Industry News

Bengals and iHeartMedia Cincinnati Extend Deal

The NFL’s Cincinnati Bengals and iHeartMedia Cincinnati are extending their broadcast deal to run through the 2028 season. iHM says the broadcasts will continue to be heard on “one of the most powerful ‘triple-casts’ in the NFL, with a flagship station lineup of 700 WLW, 102.7 WEBN and ESPN 1530.” WEBN serves as the broadcast flagship stations for all Bengals games and WLW will carry all games for which there is no conflict with Cincinnati Reds baseball broadcasts.

Industry News

Audacy: AM/FM Rules in Connected Car

Audacy says that the latest edition of its Connected Car study reveals that “AM/FM radio stands out for its trusted voices and reliable local coverage of news, traffic, weather, and sports.” Among the findings of this latest edition of the study is when it comes to breaking local news, weather news orimg traffic news, drivers turn to local radio over social media or phone apps. The study asked drivers about their use of their infotainment system use and 69% said they use it for first for controlling audio content; 68% said navigation was their primary use, and 66% said they use it first for making phone calls. Audacy adds, “Today’s drivers – especially the tech-savvy ones – expect their Audio to follow them everywhere. Whether they’re finishing a podcast from the office to the car or switching from music on the road to the gym, they want their content to move with them. Nearly all AI intenders (93%) say seamless podcast listening is a must, and 73% say the same about radio.” See more about the study here.

Industry News

FCC Chair Carr Testifies Before House Subcommittee

Federal Communications Commission Chairman Brendan Carr testified before the subcommittee on financial services and general government yesterday and updated the committee on a number of issues, including his efforts to deregulate, saying, “Right now, the FCC is doing a top to bottom review of every rule, regulation, and guidance document for the purpose of eliminating unnecessaryimg regulatory burdens. We received great feedback from a range of stakeholders already and plan on eliminating onerous, antiquated, and unlawful requirements across the board.” Carr added, “And we have been delivering these results with a focus on efficiency. At the beginning of Fiscal Year 2025, the FCC employed 1,461 full-time employees. As of April 28, 2025, the FCC employed 1,383 full-time employees. The difference over the last six months can be attributed to many factors, including FCC employees who took advantage of the early retirement window opened by my predecessor, the deferred resignation program offered by President Trump, and natural turnover. The agency is well positioned to continue carrying out its statutory mission for the remainder of Fiscal Year 2025 and beyond.”

Industry News

KFNS, St. Louis Transitioning to KLIS “The Lou Information Station”

Longtime sports talk outlet KFNS, St. Louis is in the process of changing hands as Big Toe Media announced its intent to acquire the station from Zobrist Media back on April 10. Now, Big Toe Media is revealing that its plans for the station include call letter changes – to KLIS – and a re-brand to “Theimg Lou Information Station.” The station’s new lineup includes: “IN YOUR CITY Show” with Kelley Lamm and Gordon Montgomery; “Hot Take Central” with Jim Hayes& Cam Janssen; “Sounds of STL” with Tony Patrico; the nationally syndicated program “The Ramsey Show” and more. Big Toe Media says the station will be “a dynamic new content platform designed to deliver fresh, relevant, and engaging daily programming focused on the news, sports, culture, and conversations that matter to most of the St. Louis community. The press release adds that “The Lou Information Station” is a “modern media platform built for how St. Louis consumes content in 2025 with live and on-demand shows via YouTube, Apple Podcasts, Spotify, and all major podcast platforms.”

Industry News

Bob & Tom Show Does Live Jingles & Commercials for Indy Clients

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Yesterday (5/20), “The Bob & Tom Show” and flagship station WFBQ-FM, Indianapolis produced live spots for a dozen local clients. During spot breaks, the advertisers were featured in a live commercial accompanied by musicians and singers from The Bob & Tom Show band. Each business received a custom musical jingle, written and produced by “Bob & Tom” host Tom Griswold and his network of musicians and comedy writers. Griswold says, “This allows local businesses to both have fun with radio advertising and then see the real results that follow when creative thinking is applied to focus on their product or service.” Radio Advertising Bureau CEO Mike Hulvey attended the broadcast and “praised the innovative format as a ‘model for how radio can remain fresh, fun, and deeply connected to the communities it serves.’” The advertisers also received a professionally produced video and audio recording of their performance to use in future marketing.

Industry News

Terry Fahy Retires from Salem

Salem Media Group announces that company executive Terry Fahy retires from the company he’s served for the past 43 years. Fahy began his career with Salem in 1982 as general manager of KDAR-FM and quickly rose through the ranks to hold key leadership roles, including as general salesimg manager at KKLA-FM, market manager for Los Angeles, and regional vice president overseeing major markets such as Seattle, Sacramento, San Francisco, Oxnard, San Diego, and most recently, Honolulu. Salem Media Group CEO David Santrella comments, “Terry’s vision, integrity, and deep commitment to Salem’s mission have left a lasting mark on everyone who has had the privilege to work with him. His contributions extend beyond radio programming into building meaningful community experiences and nurturing strong leadership in our teams.” Fahy reflects, “I am grateful for the opportunities and support Salem’s leadership has afforded me to make a spiritual impact in Southern California and other West Coast markets. I also treasure the talented and hard-working broadcast and media professionals I have had the privilege to work alongside. I am proud of what we accomplished, not only on air but also with our community events. Many people hope to look back on their careers with a sense of purpose and accomplishment. By God’s grace that has been my experience and privilege at Salem.”

Industry News

What Makes Harry Run?

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WPG, Atlantic City, NJ iconic morning host Harry Hurley has been racking up awards in South Jersey since he was a kid. The 1975 Atlantic City High School undefeated Track & Field Team was inducted yesterday (5/19) into the Atlantic City High School Athletic Hall of Fame… exactly 50 years after they won the South Jersey championship. They are the only undefeated track and field team in Atlantic City High School history. Pictured above is Harry Hurley winning the one-mile race nearly 50 years ago!

Industry News

Broadcast Engineer Ted Randall Dies at 73

Nashville-based broadcast engineer Ted Randall has died at the age of 73. Randall was a Michigan native show worked at numerous stations there. He moved to Tennessee in 1979 and worked atimg signals including WQKR, WAMG, WCOR, WRMX, WSM-AM, WSM-FM, WZPC – Power Country 102.9, WFCM / Moody Radio, WJKM, and more. He also served with Cumulus and as chief engineer for 5 Star Radio in Clarksville. During his time with WSM-AM, he also served as an announcer for the Grand Ole Opry. Randall managed and operated WJKM for five years and served as chief engineer for Cromwell Radio (now Cromwell Media) for over 20 years, overseeing engineering for ten stations in the greater Nashville area. Randall’s son, Matt Aaron, serves as a broadcast engineer for Ramsey Solutions. See his obituary here.

Industry News

BFoA to Host Media Mixer in NYC

The Broadcasters Foundation of America announces that due to popular demand, it is presenting its next Media Mixer at the New York City studios of iHeartMedia on June 18 from 5:30 pm to 7:30 pm. BFoA says the popular event brings together up-and-coming broadcast professionals with their peersimg and executives and increases awareness of the Broadcasters Foundation charitable mission. This event will be co-hosted by Angela Yee, BFOA Ambassador and nationally syndicated host of “Way Up with Angela Yee.” Also hosting will be Pedro Rivera, reporter and anchor for ABC7’s Eyewitness News. Closing out the night will be Long Island singer-songwriter Camryn Quinlan. BFoA president Tim McCarthy says, “We are thrilled that there has been such an overwhelmingly positive response to our Media Mixers. During today’s dramatic changes in the media landscape, more broadcast professionals – entry, junior, and senior levels – want to get together to exchange experiences and brainstorm for the future.”

Industry News

Fisher House Memorial Day Weekend Show Now Available

Fisher House Foundation has the Memorial Day weekend edition of “The Fisher House Story” ready for stations to download for free. Stations can check out the demo at radio.fisherhouse.org. “The Fisher House Story” in four lengths – 3-hour, 1-hour, 25 min., and the 30-minute public affairs versionimg suitable for all formats. All are hosted by WMAL-FM, Washington, DC morning personality Larry O’Connor. Fisher House says, “The inspiring and patriotic radio show features interviews with wounded warriors and veterans including heroes from Operation Enduring Freedom, the Vietnam War, and an incredible, emotional story of one of America’s World War II living legends. Listeners will hear their emotional stories fighting for our freedoms, the injuries and illnesses they endured, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries.” For more information on this radio special, contact Larry O’Connor at: 562-665-9537 or loconnor@fisherhouse.org.

Industry News

Kayla Anderson Exits WGFX-FM, Nashville

Sports media personality Kayla Anderson exits Cumulus Media’s sports talk WGFX-FM, Nashville 104.5 The Zone, where she was part of the morning show with Ramon Foster and Will Boling sinceimg 2022. Prior to joining WGFX-FM, Anderson was a sports anchor, reporter, and digital contributor at WKRN-TV, Nashville. While this sounds like a budget move on the station’s part, Anderson didn’t mention the reason she’s out in her X post: “First and foremost, thank you so much to our loyal listeners, you made my time in radio here so amazing. You all are so passionate about your teams here in Middle Tennessee and I love that. I’m gearing up for the next chapter of my book to write itself. All I’ve ever known is to keep navigating it to the best of my ability.”

Industry News

WGN’s John Williams Honored by Chicago Headline Club

WGN, Chicago talk host John Williams was honored with the “Best Featured Reporter or Host” Peter Lisagor Award from the Chicago Headline Club. The station says Williams last received a Peter Lisagor award in this category in 2023. In 2024, John Williams and his producer Pete Zimmermanimg earned a Peter Lisagor Award for their 2023 interview with the student editor of The Daily Northwestern. Williams also accepted the William Booth Award from The Salvation Army at their annual Chicago Civic Luncheon held May 8 at Navy Pier. The William Booth Award is one of the highest awards conferred upon an individual by The Salvation Army and honors people who show strong character and commitment to their community. Williams hosts a radiothon on WGN Radio every December for the organization. In addition to his on-air work, Williams also hosts “The Mincing Rascals” award-winning podcast featuring a roundtable discussion with Chicago journalists about top news stories released every Wednesday.

Industry News

TALKERS News Notes

iHeartMedia Expands Coverage of Seattle Soccer Teams. iHeartMedia announces the expansion of its multi-year partnership with the Seattle Sounders FC and the Seattle Reign FC. iHeartMedia says “This new agreement marks a significant leap forward in Seattle soccer storytelling, delivering unmatched radio and digital streaming audio experiences for both clubs through iHeartMedia Seattle’s market-leading platforms.”

“The Score” to Air Select Chicago Sky Games. Audacy’s sports talk WSCR, Chicago “670 The Score” is airing select Chicago Sky games this WNBA season. All games will also stream on the Audacy app within the Chicago area. Kylen Mills will serve as play-by-play announcer and midday show host Leila Rahimi will serve as color commentator. The station will also air pregame, halftime, and postgame shows, all hosted by station contributor Alyssa Bergamini.

Industry News

KIVA, Albuquerque’s Eddy Aragon to Run for Congress

Radio station owner and talk host Eddy Aragon says he’s planning to run for congress as a Republican in New Mexico’s 2nd Congressional District in 2026. Aragon is the operator of Rock of Talkimg LLC, owner of news/talk KIVA, Albuquerque and hosts the afternoon drive “Rock of Talk” show. The seat is currently held by Democrat Gabe Vasquez. The Albuquerque Journal reports that Aragon ran for congress in the state’s 1st Congressional District in 2021 and previously ran for mayor of Albuquerque. He tells the paper, “I can win this race… We need more privatization of education. I think the approach that’s being taken at the national level is important. We don’t want to do without the money, but we definitely want to do without the bureaucracy.” See the Albuquerque Journal story here.

Industry News

FCC Chairman Carr Touts Cost Savings

FCC Chairman Brendan Carr says his top-to-bottom review of agency contracts is expected to save taxpayers hundreds of millions of dollars. Carr states, “On my watch, the FCC is focused on deliveringimg great results for the country and doing so in an efficient manner.  That starts with being good stewards of taxpayer dollars. From day one, we have been combing through every FCC contract to eliminate redundancies and wasteful spending. No stone is being left unturned.  To date, we have reduced more than $567 million in authorized contract spending, including by ending bloated or unnecessary IT contracts.  This is an important step towards ensuring long-term efficiency and maintaining our focus on the FCC’s core responsibilities.”

Industry News

TALKERS News Notes

Sileo Returns to Tampa Airwaves. Sports media personality Dan Sileo is back on the radio airwaves in Tampa hosting the 10:00 am to 12:00 noon show on Genesis Communications’ WWBA, Largo “The Big 8.” Sileo hosts the 2:00 pm to 6:00 pm streaming program on JAKIB Sports Philadelphia.

“95.7 The Game” is Valkyries Flagship. Audacy sports talk outlet KGMZ-FM, San Francisco “95.7 The Game” is now serving as the flagship radio station for the WNBA’s Golden State Valkyries. All Valkyries games will stream live on the Audacy App, and all home contests will air on “95.7 The Game.” Additionally, the Valkyries have announced that Kevin Danna will serve as the radio play-by-play announcer, with Sophia Jones as the color analyst.

Industry News

Wayne Allyn Root: “I Did That!”

Las Vegas-based, nationally syndicated talk radio host Wayne Allyn Root says it was his text to President Donald Trump that spurred him to pardon baseball great Pete Rose and that has led Major League Baseball to remove Rose from the “banned” list, paving the way for his eligibility for the Hall ofimg Fame. Root tells TALKERS that he was a friend of Pete Rose. They both lived in Las Vegas, Rose was a guest on Root’s radio show and that led to Root and Rose starring in a national TV commercial together and becoming fast friends. Root wrote a column in 2020 imploring the president to pardon Rose, but it was this February when Root felt compelled to text the president. Root says that within 15 minutes of his sending that text the president announced he would pardon Rose. Root adds, “This all started with an interview on my radio show. I’m sure Pete is looking down from heaven with a big smile. His final dream was to be in the Baseball Hall of Fame. It’s about to come true. All because of a Vegas friendship late in Pete’s life with a guy who just happened to know the President of the United States! Thank you, President Trump.”

Industry Views

SABO SEZ: Give Credit

By Walter Sabo

a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgRight now, dozens of well-suited, over-priced, unpleasant lawyers are fighting in Hollywood over the title credit their client should receive on a movie, TV show, or book cover. Placement within the credit roll at the end of a show is a battleground of egos and legalities. Part of the process of securing proper credit is governed by multiple union rules negotiated by multiple unions and corporate dictates of corporate masters. (You don’t get to be CEO of Paramount by being a nice guy.)

In most mass media, getting credit for the hard work of creating mass media is a very serious matter. What’s the “title slide” credit for you and your colleagues?

To your listener, you are a star. For no cost, you, your station, and our industry would benefit from building a credit roll at the end of each of your shows. Radio has a first class array of production software, processing and SFX libraries. Use those assets to create on air credit rolls for talent, PAs, anyone who touches a show.

The result: Credited employees will grow prouder of their work. They will be recognized by their friends. Advertisers will know their messages are part of a “big thing” and invest with confidence. Subliminally running credits for your station’s team puts radio on the same plateau as movies, TV, print. For free.

Consider every opportunity to elevate the stature of radio stars. When you have a substitute host or DJ please don’t say, “filling in for…” say, “guest starring.” How does your talent present themselves away from the station on remotes or appearances? KMART rack or Dress for Success? Fact: Management of other media say that radio executives and sales people “dress poorly.” Really, that’s their view of radio personnel. Lousy dressers. Easy fix.

Kudos to George Noory. At the end of each show, he credits his predecessors; all-night radio stars who, through the decades, explored UFO’s and non-traditional topics. George’s humble announcement celebrates radio’s robust history and places Noory in an all-hit lineup.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Urban One Net Revenue Falls 11.7%

Urban One reports operating results for the first quarter of 2025 and reveals net revenue was $92.2 million, a decline of 11.7% from the same period in 2024. Broadcast and digital operating income was approximately $23 million, a decrease of 28.1% Q1 of 2024. The company reports a net loss of approximately $11.7 million compared to the net income of $7.5 million it reported a year ago. Urban One CEO and president Alfred C. Liggins, III says, “First quarter results were broadly in line withimg expectations: core radio advertising finished at -12.4% excluding digital, and Cable TV advertising was -6.3%. Our cable TV ratings stabilized significantly in the first quarter of 2025 and are performing in line with our 2025 budget. Second quarter core radio advertising pacings have weakened over the past several weeks and are now -8.7%. Our first quarter 2025 digital revenues were down 16.1% driven by expected weakness in streaming and podcasting revenues. Based on our year-to-date performance, we reaffirm our full year guidance of $75 million in Adjusted EBITDA. Our cumulative debt repurchases so far in 2025 are $88.6 million at an average price of 53.9%, resulting in reduced gross debt of $495.9 million, and we currently have approximately $79.8 million of cash on hand. In a challenging marketplace, our focus remains on controlling costs, managing leverage and retaining a strong liquidity position.”

Industry News

Beasley Executive Kent Dunn to Retire

Beasley Media Group Augusta vice president and market manager Kent Dunn announces he is retiring on June 6, 2025. Dunn joined Beasley in 1991 and since then has held numerous leadership roles, including serving as vice president and market manager in markets including Augusta, Tampa,img and Fayetteville. Dunn says, “After much thought and reflection, I’ve made the decision to retire and begin the next chapter of my life. Beasley Media Group has been more than just a workplace – it’s been my extended family. I feel incredibly fortunate to have spent over 30 years doing what I love, with people I deeply respect and admire. It’s been an absolute privilege to work with late company founder George Beasley, Caroline, Brian and Bruce over the years.” CEO Caroline Beasley comments, “Kent’s contributions to Beasley Media Group – and to the radio industry at large – have been nothing short of exceptional. His strategic insight, collaborative spirit, and passion for radio have guided teams and inspired generations of broadcasters. We are deeply grateful for his decades of service and wish him all the best in his well-deserved retirement.”

Industry News

TALKERS News Notes

Cruz Podcast Airing in Philly. The Premiere Networks-syndicated “Verdict with Ted Cruz” is airing on Audacy’s news/talk WPHT, Philadelphia. Station brand manager Greg Stocker says, “‘Verdict with Ted Cruz’ is a one-hour, no-nonsense view of the political climate from someone who knows more than most. Bringing Senator Ted Cruz and his years of knowledge and experience to WPHT ensures our audience stays informed and engaged with the political conversations shaping our country.”

The Recombobulation Area Wins Journalism Awards. The Civic Media-owned publication The Recombobulation Area wins six awards in the Milwaukee Press Club’s 2024 “Excellence in Wisconsin Journalism” competition. Since launching in 2019, The Recombobulation Area has won 19 awards from the Milwaukee Press Club, including four gold, nine silver and six bronze honors. Civic Media also owns and operates radio stations across Wisconsin, including 11 news/talk/sports outlets.

Industry News

iHeartMedia Q1 Revenue Rises 1%

iHeartMedia reports consolidated revenue of $807 million in the first quarter of 2025, up 1% from the same period in 2024. iHeartMedia reports its operating results in segments and says Digital Audio revenue increased $38.3 million, or 16%, driven primarily by continuing increases in demand for digital advertising, including podcast advertising. Multiplatform Group revenue – which includes radio stationimg and networks revenue – decreased $20.5 million, or 4.2%, primarily resulting from a decrease in broadcast advertising in connection with continued uncertain market conditions. iHeartMedia chairman and CEO Bob Pittman says, “We are pleased with our Q1 results given the uncertain environment in which we are operating now, and we think these results demonstrate the resilience and relevance of our products and the tremendous growth opportunity we have with our podcast business in particular.” Company president, COO and CFO Rich Bressler adds, “In the first quarter, we generated Adjusted EBITDA of $105 million, flat to prior year, consistent with our previously provided guidance, and our consolidated revenues for the quarter were up 1% compared to the prior-year quarter, above our guidance of down low-single digits, driven by the Digital Audio Group revenues and Adjusted EBITDA growth of 16% and 28% respectively.”

Industry News

WVON, Chicago Unveils New Afternoon Show

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WVON, Chicago announces that station PD Atiba Buchanan is teaming up with LaDonna Raeh for the afternoon drive show. This comes after the duo have been filling in for Jesse Jackson Jr. since early March, allowing Jackson Jr. to focus on his national show. The station says, “The duo will focus on keeping listeners up to date on breaking news and topics such as social justice and advancing Black economics. In addition, Buchanan and Raeh will highlight the importance of familial networks by teaming up with experts to discuss strengthening family structures and hosting a weekly segment called ‘Relationship Thursdays.’”

Industry News

Frank Morano Leaves WABC Show

WABC, New York overnight talk host Frank Morano is leaving his hosting duties at the Red Apple Media station because of his new role as Staten Island South Shore city councilman. Morano won the seat in a special election and, due to the election schedule, faces a primary election in June and, ifimg successful there, will have a general election campaign to run in the fall for the next term. Morano issued a statement over the weekend regarding his status. He said, “When I was elected, I had expected to continue hosting my radio show until the swearing-in. However, due to concerns about equal-time rules for the upcoming election and uncertainty around what outside work I’ll be allowed to do once I take office, the decision was made that I would no longer host ‘The Other Side of Midnight’ and would step away from the Red Apple Audio Network for now. This wasn’t a decision I made lightly—or one I made at all, frankly—but I completely understand the reasoning behind it. I’m incredibly grateful to the station’s ownership and management for the opportunity to do a show I loved, with a team I respected, for an audience I adored… I do hope to be back on the radio in some form soon. But for now, I’m off the air.  

Industry News

Jon Grayson to Retire from KMBZ-FM, Kansas City

Talk radio pro Jon Grayson is retiring from the business and his current position as midday co-host at Audacy’s news/talk KBMZ-FM, Kansas City. Grayson has been with KMBZ-FM for the past five years, most recently co-hosting middays with Jayne Monacelli. Grayson says, “My wife and I are makingimg some changes in our lifestyle, our geography and our living standards to protect our safety and sanity that include an international move. That simply makes this job no longer feasible.” Reflecting on his career, Grayson remembers getting into the business. “As a kid I was always steered away from potential careers that depended on personal talent alone, since my mom was convinced that people who made their living that way were somehow possessed of a magic that us regular folks don’t have. But the day I first heard talk radio – a day I remember very clearly – I fell in love. I had no choice in the matter. From calling in to talk shows as a college student to beating down the doors of my local station to hire me, this business always held a kind of allure I found irresistible.” During his career, he worked in Tampa, Nashville, and St. Louis, where he worked at KTRS and KMOX. At KMOX he hosted the syndicated “Overnight America” program.

Industry Views

Monday Memo: Music Lessons For Talk Radio

By Holland Cooke
Consultant

imgMusic radio’s competitors were vinyl, then tape, then CDs – before smartphone streaming and satellite radio offered more portability and variety. And before consolidation, broadcasters were under less of the revenue pressure that now commercializes many stations beyond listeners’ tolerance. TALKERS NAB Show coverage included Edison Research founder Larry Rosin lamenting “many, many [music] stations now loading all their spots into two interminable breaks per hour.” I cringe hearing FMs struggle to remain among listeners’ music appliances. And I fret that monologue-heavy talk radio is relinquishing interactive dialogue to social media.

Before moving to all-news, and eventually news/talk, I worked in music formats less-structured than today’s. So now I hear music radio as an outsider, more like a consumer. Which got me wondering: How does my format sound to music consultants? So, I asked several whose work I respect.

Beware the one-joke act

Mike McVay reckons that “listeners want to know a little bit about a lot of things,” a point other colleagues echo. Explaining that “music radio is all about variety,” adult contemporary specialist Gary Berkowitz: “To me, listeners are tired of all this political back and forth. Sure, it has its place, but it’s like if music radio only played five different artists!” Jon Holiday – who customizes station playlists for a variety of formats – asks “are talk listeners getting what they want?” Calling some formats “very artist-heavy,” he thinks stations were right to play so much Taylor Swift in 2024, certainly her year. And 2025 sure is Trump’s, but Holiday calls “banging the same drum all day, every day” the most common flaw he hears on talk radio.

McVay says listeners like “stories that pull on their heart strings. It’s why “NBC Nightly News” ends with a touching story. It’s not fluff. It’s information relief.” He also recommends topics you are likely to overhear at the next table during lunch: “Discretionary Time Information” (binge-worthy shows on Apple+, Max, Netflix). Health. And – lately more than ever – what Mike calls “purse” stories (think: eggs). Been to Costco? On weekends it’s mobbed. Ask any member and they’ll recite a shopping list of Kirkland-brand bargains.

Play the hits

 When Gary Berkowitz – then an accomplished music programmer – took over stately WJR, he “approached it like it was a music station, the only difference was my ‘songs’ were my personalities, news coverage and, at the time, play-by-play of all the major Detroit teams.” He bought a jingle package “to ‘decorate’ the station;” and “got ‘JR involved with everything that was happening in Detroit. All I did was put it all together and present it like my top-40 upbringing taught me.”

I can relate. Before I programmed all-news WTOP, Washington, I had no news experience. I came from a music FM. The WTOP staff I inherited was impressive, and their work was solid, but the station wasn’t “programmed enough.” I was sent there to convert Cume to Average Quarter Hour – the blocking-and-tackling formatics fundamental to music radio. We owned “the Top news…instantly” image, and we said those very words LOTS. But research told us that traffic and weather were “the hits;” and how we presented them moved the needle.

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Great talkers are great listeners 

In every transaction, consumers now expect to interact; and “listeners like to hear others’ voices,” Mike McVay observes: “When the audience is comfortable enough to weigh in with an opinion, their own story, or a reaction, you’ve created a ‘friend circle.’” Jon Holiday tells morning shows he works with to “take time going into breaks to be topical and interact with callers.” And engage by texting and social media. And don’t just push-TO listeners. Be quick to REPLY, and you will make them feel special. 

Yet, in three decades coaching talk hosts, the most unwelcome word I say seems to be “callers.” Imitating gifted Rush Limbaugh, many hosts are prone to windy monologue, rather than inviting the busy dialogue that makes a station sound popular (something local advertisers notice). DJs deftly weaving interactivity into music shows often sound more inviting than sermonizing talkers. Holiday remembers El Rushbo as “a master at having fun, particularly in his early days as a syndicated personality.”

Prescription: Local 

Twenty years ago at the TALKERS conference, publisher Michael Harrison’s advice was elegantly simple: “Give them something they can’t get anywhere else.” Especially now, with so many non-local audio competitors. Regardless of format, helpful local information can increase Occasions of Tune-In per week.

Simply doing local news is a start. But does yours enable the listener by telling what an item means to him or her? On any given day, what you’re overhearing at lunch is something big that’s happening somewhere else. Can you explain the local impact? “National news needs to mean something to me, my community, my region or state,” according to McVay.

With weather so erratic in so many places, owning that image is gold. If you’re news/talk, don’t assume that you’re the market’s weather station. If you’re music, don’t assume you can’t be. Noting typical news/talk demographics, Jon Holiday surmises that, “as we get older, we seem to be more interested in weather.”

And as successful music stations have always done, show up! Gary Berkowitz had WJR go all-in on Detroit’s Thanksgiving Day parade, “with our people all over the parade route. It was better than the TV coverage!”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

iHeartMedia May Face Class Action Lawsuit

In the aftermath of the data breach that affected iHeartMedia in December of 2024, Tennessee resident Cheryl Shields has filed a suit in New York’s Southern District Court alleging that theimg company “did not keep secure including social security numbers, financial account details, and health insurance data.” But the thrust of her complaint is that iHeartMedia delayed notifying users. iHeartMedia didn’t conclude its investigation until last month and began the notification process on April 30.

Industry News

KTBB, Tyler Owner Covers Conclave from Rome

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Pictured above is KTBB, Tyler-Longview, Texas owner Paul Gleiser reporting from Vatican City this week. Gleiser – who is not Catholic – got a client to sponsor the station’s covererage of the Conclave (see the station website here). He also filed reports for local TV station KETK-TV, Tyler. Consultant Holland Cooke works with Gleiser’s station and he says, “Just imagine the horse-laff you’d get from a big corporate owner if you proposed sending someone from even a major market station to the Conclave. When you own the station, you may… Our sponsor got umpteen promos, video and blog content, hourly radio hits on our air, and nightly reports on the local TV station where Paul does twice-weekly commentaries.”

Industry News

Katz: Radio Ad-Influenced Consumers Are Valuable

Katz Radio publishes an insight piece based on data from Nielsen Scarborough looking at the action taken by consumers of various measured advertising types. Katz’s analysis concludes that “two-thirds of consumers say they have taken action as a result of an ad in the past three months. One in 4 ofimg those consumers report having taken an action based on radio ads, in particular. Such actions can be recommending something to others, posting or following on social media, visiting a website, going to a retail location, or actually making a purchase. While we do not know which advertisers’ messaging they responded to, we do know that these radio-influenced consumers are highly engaged across categories, making them advantageous to brands – and more valuable than ad-influenced adults in general. Radio-influenced consumers are more likely to be spending money on sports betting, vacations, cars, movies, and retail than the average adult, and even more than other ad-influenced adults.” See the Katz piece here.

Job Opportunity

KWAM Searching for Next Great Morning Show Host

KWAM News Radio in Memphis is hiring a full-time morning show host. Our previous host is leavingimg after four years to take a job on Capitol Hill in Washington. The ideal candidate must have at least three years of talk radio experience with a strong background in politics and news. This position is based in Memphis. Send resume and air check to todd@starnesmediagroup.com.

Industry News

Saga Communications First Quarter Revenue Falls 4.3%

Saga Communications, Inc reports that net revenue decreased 4.3% to $24.2 million in the first quarter of 2025, compared to $25.3 million for the same period in 2024. Station operating expenseimg decreased 2.2% for the quarter to $22 million compared to the same period last year. Saga reports a net loss of $1.6 million for the quarter consistent with the same period last year. Looking ahead, the company says revenue pacing for the second quarter remains uncertain but is improving as the quarter progresses. For the second quarter Saga is currently pacing down mid-single digits. April was down high-single digits. May improved to being down low-single digits and June is approximately flat with the same period last year.

Industry News

Bowen to Lead Sales for Audacy Chicago

Audacy names Robby Bowen vice president and director of sales for its Chicago station group that includes WBBM Newsradio, sports talk “670 The Score” WSCR-AM, and several music brands.img Bowen was most recently VP and director of sales for the company’s New Orleans operations. Audacy Chicago SVP and market manager Kevin Cassidy states, “We look forward to welcoming Robby to Chicago. He is a consummate sales professional and will be an inspirational leader for a sales team that proudly represents six amazing brands plus the Bulls and the Cubs!”