Monday Memo: Does Anybody Really Know What Time it is?
By Holland Cooke
Consultant
Possibly not – beginning Sunday – unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, or the U.S. Virgin Islands. Everywhere else, clocks will change when we “fall-back” on November 2.
It’s uncanny how just that one-hour shift impacts listeners’ lives. So, it’s a BIG topic of conversation. Plan now to empathize with the emotional and practical adjustments they’re confronting, including…
Increased Morning Light:
- Positive: With the clock set back, it becomes lighter earlier in the morning, which can help people wake up more easily and feel more alert, especially for those who need to start their day early.
- Negative: For people who start their day later, they may not notice much of a change, but the adjustment period can still be disruptive.
Shorter Evenings:
Positive: The extra hour of light in the morning might be useful for early morning commuters, outdoor activities, or children heading to school.
- Negative: On the downside, the sun sets earlier in the evening, meaning it gets dark sooner. This can affect evening activities and make commutes home feel less pleasant or even more dangerous due to reduced visibility.
Disruption to Sleep Patterns:
- Positive: The “fall back” of the clock gives people an extra hour of sleep, which many enjoy.
- Negative: Some people experience disrupted sleep patterns and may feel temporarily groggy as their bodies adjust to the new time.
Health and Mood:
- Positive: For some, the extra morning light can improve mood and reduce symptoms of Seasonal Affective Disorder (SAD).
- Negative: The early evening darkness can lead to feelings of fatigue, a drop in energy levels, or contribute to “winter blues” or SAD. especially as daylight becomes limited.
Impact on Productivity:
- Positive: People may feel more productive in the morning due to earlier sunlight.
- Negative: However, the earlier sunset could reduce motivation to engage in activities after work or school, potentially leading to a decrease in evening productivity.
Safety Considerations:
- Positive: More daylight in the morning can make commuting safer for drivers and pedestrians during rush hour.
- Negative: With darker evenings, there’s an increased risk of accidents, especially for people who are walking or biking.
Energy Consumption:
- Positive: Energy usage patterns may shift as a result of less artificial light being used in the morning.
- Negative: However, people tend to use more lighting and heating in the evenings, which may counterbalance the potential energy savings.
Impact on Schedules:
- Positive: Some people enjoy having the extra hour in their day when DST ends.
- Negative: For parents and workers, adjusting children’s or personal routines to the earlier darkness can be challenging.
What’s a radio station to do?
- Bump with or play songs related to time (Cyndi Lauper “Time After Time,’ Cher’s “If I Could Turn Back Time”).
- Explain the history of DST.
- Ask listeners’ opinions on DST. Do they love it or hate it? You’ll hear both.
- “How will you spend your extra hour?”
- Give away nostalgic items (like retro vinyl records or vintage tech).
- Sleep tips from health professionals and mental health experts.
- Advertisers offer “10% off for the extra hour! Sale only valid from midnight to 1 AM.”
- Coffee or breakfast gift card giveaways.
- Pertinent commercial copy hooks, i.e., “It’s time for a new ___!”
And please note: It’s “Daylight Saving Time,” not “Daylight Savings Time.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
the Infinity Networks team. Her exceptional reputation for delivering revenue growth, strategic vision, and innovative approach to developing new revenue paths makes her an invaluable addition as we scale Infinity’s sales strategy.” Condo-Bucknell says, “I am truly honored. This is a fantastic next step, doing what I love, centered on driving revenue with an exceptional team. Infinity Networks is making great strides as a network leader, and I look forward to making a significant impact. Driving revenue requires strategic plans with depth-based concepts, stellar industry relationships, fresh ideas, and new revenue paths, all of which Infinity is 100% focused on. We will leverage strategic audio partnerships, cross-generational audience engagement, and unwavering commitment to client service, driving impactful results.”
The groaning and moaning that “radio is losing younger demos and will die tomorrow” misses the point. What attracts younger audiences? What has always attracted younger audiences? NEW STUFF. New clothes, shows, slang, ideas… NEW. When you “found” radio, you found a top 40 station that was saturated in the latest music, events and ATTITUDE. Radio remains vital by presenting and celebrating new, shocking, contest prizes, revolutionary ideas, hosts, jocks… NEW.
as news director at KRGV-TV, Weslaco “ABC 5” in Texas’ Rio Grande Valley, where he led a bilingual newsroom. Cumulus Albuquerque OM and program director Aaron “Buck” Burnett says, “Zoltan is exactly the kind of newsroom leader Albuquerque needs right now — grounded, relentless, and passionate about storytelling that matters. He’s built winning, trusted newsrooms in every market he’s touched, and we’re thrilled to have him guiding KKOB’s next chapter.” Zoltan Csanyi-Salcedo comments, “KKOB has always been a trusted voice for New Mexico, and my mission is to strengthen that trust every day. This newsroom will focus on local truth first — fast, fair, and useful information that helps our audience make sense of what’s happening in their communities.”
operated by CBS Broadcasting Inc., a subsidiary of Paramount, a Skydance Corporation. Audacy chief revenue officer Bob Philips says, “This is a major step forward for Infinity Networks and for our partners across the industry. By bringing together a respected brand like CBS News Radio under the Infinity Networks umbrella, we’re creating a scalable platform that enhances the reach and impact of great local and national content for our advertising partners. This expansion underscores our commitment to helping broadcasters grow audiences, strengthen advertiser relationships and deliver exceptional listening experiences everywhere.”
throughout North America will continue to have access to every NBA game on SiriusXM as well as select WNBA game broadcasts and the exclusive 24/7 SiriusXM NBA Radio channel. Additionally, the SiriusXM app features 30 dedicated NBA team channels, providing official radio commentary for each team.
comments, “It has been such a privilege to be part of the NewsTalkSTL team from the outset. I am thrilled to be joining ‘The Mike Ferguson in the Morning Show’ as co-host. I can’t wait to be part of the conversation with 
Mike and our NewsTalkSTL listeners every weekday morning.” Ferguson adds, “Susie is the perfect addition to the show. We’re fortunate to be able to add someone who does such great work in the conservative movement through RedState and knows our community here in St. Louis. Our audience knows Susie, likes her, and respects her. We’re going to miss Gabe, but we’re excited about what Susie brings to the show.” NewsTalk STL is head on three signals in the region: KNBS-FM, Bowling Green; KLJY-HD2, St. Louis; and translator K270BW, Bellefontaine, Missouri.
“Saga previously announced its plans to optimize our portfolio of assets, and this is a significant step in doing so. We are committed to evaluating every asset we own while still efficiently and effectively operating our businesses.” The company intends to use a portion of the proceeds from the sale to fund stock buybacks, which may include open market repurchases, public and private block trades or other forms of buybacks. The implementation of any stock buyback program remains at the full discretion of the company’s board of directors. 
revocation of accreditation for Nielsen Audio Diary markets as reported in the RMR and TAPSCAN Web including Bryan College Station, Texas; Hudson Valley; Killeen-Temple, Texas; Odessa- Midland, Texas; Portsmouth-Dover-Rochester, New Hampshire; Reno; and Trenton. At the same time, the MRC has approved accreditations for all of Nielsen’s 28 PPM markets.
Microsoft CEO Steve Ballmer retired with enough do-re-mi to indulge two passions. He bought the NBA Los Angeles Clippers (for a record $2 billion). And he built 
The world of blogs and vlogs has been loaded with largely erroneous news of MTV closing. New owner, Paramount Global, is searching for divisions showing no growth. If MTV is now a liability, it may be a target for a shutdown.
of the Gods has powered thousands of hours of programming fun. Recently, I saw the latest edition of his book.
Like many of you, I love “Ancient Aliens” on the History Channel narrated by the formidable Robert Clotworthy. Robert is a great guest on my show, “Sterling Every Damn Night” and he puts up with whatever nonsense that gets tossed at him. Thank you, Robert.
– A Tribute to Law Enforcement, at its studios in Manhattan that begins with a press conference at 10:00 am followed by a roundtable discussion and lunch. Owner John Catsimatidis will host NYPD commissioner Jessica Tisch, DEA president Scott Munro, and NYPD chief of transit Joseph Gulatta and others.
provides insights for marketers on how to curate advertising strategies that authentically connect with audiences and build trust in an increasingly fragmented and technology driven world.” The study was fielded through Critical Mass Media for iHeartMedia and found that 82 percent of respondents worry about AI’s societal impact, and 9 in 10 believe it’s important to know the media they consume is created by a real person. iHeartMedia president of insights Lainie Fertick says, “The data shows us that consumers are emotionally driven, digitally fatigued and yearning for authenticity in an increasingly algorithmic world. This is especially critical with rapid technology advancements and the growing use of AI in the media industry. For marketers, it creates both hurdles and unique opportunities to connect with audiences in this new environment.” Key findings from the study include: 1) Children are struggling to be independent in a tech-forward era; 2) Consumers are all online, but they aren’t happy to be there; 3) Trust in online information is at an all-time low; 4) 
Algorithms rule our lives, and consumers know it; 5) Media is dividing us on current events, but all agree that there’s “something going on with those Epstein files”; and 6) Though 97 percent of consumers know what AI is, with 70 percent actually using AI, distrust remains high. iHeartMedia chairman and CEO Bob Pittman comments, “It’s important for us to remember, as marketers, that we’re in a very delicate position within a turbulent time, both in America and around the world. In a world of digital saturation and AI acceleration, this study reveals that consumers are not just looking for convenience – they’re searching for meaning. Sports, radio, live media and human-led storytelling offer a rare sanctuary of trust, empathy and shared experience. Above all, we must continue listening to Americans more closely than ever before and focus on ways to foster real connection and amplify our collective humanity.”
Thomas has been and continues his Saturday program “Unfiltered with Kenny Thomas” and his “Lobos Live” show on sister news/talk KKOB-AM/FM. Cumulus Albuquerque program director Brandon Vogt says, “Kenny is authentic, competitive, and connected – the perfect fit for afternoons. He knows this market, he knows our teams, and he knows how to carry a locker room-level conversation on the radio. In this new role, Kenny will make a huge impact in the community and on the airwaves, continuing the tradition of great local sports talk in Albuquerque on New Mexico’s heritage sports station, ‘The Sports Animal.’ We couldn’t be more excited.”
The Museum of Broadcast Communications announces that Kim Komando will serve as emceefor the 2025 Radio Hall of Fame induction ceremony being held on October 30 in Chicago. Radio Hall of Fame co-chair Kraig Kitchin says, “We’re grateful to Kim Komando for helping us to create a most special evening for each of our 2025 inductees. She knows the hard work and dedication it takes to achieve the recognition of such an induction.”
with a shared passion for research and innovation. Our alliance expands the ways we can support our research partners and deepens our ability to help the public, media, and policymakers make sense of how people think, vote, and engage with the world. We are moving into the future as one team – ready for what’s next.” The terms of the deal were not revealed. Edison Research founders Joe Lenski and Larry Rosin will be joining the leadership of SSRS.
it appears that allowing the former programmer to resign, firing half the news department, and pulling back on advertising and marketing didn’t work the ratings magic they originally had hoped for. In my opinion, KFI has seemed rudderless since Robin Bertolucci left the programming spot last November. The current programmer Brian Long, meanwhile, is also in charge of KLAC (570 AM) and KEIB (1150 AM), but with no time, a limited budget, and a decimated news department, the result is what it is. I don’t blame him at all. For his part, O’Kelly is keeping it positive, posting on Facebook, ‘All jobs end. It is not our lives or our health. Perspective is paramount. There is nothing to be sad about here. I’m genuinely excited for the future.’” Kelly is ranked #83 in the TALKERS 2025 Heavy Hundred. 
Mansour go as part of the company’s nationwide reduction in force. Mansour has been with the station for the past 18 years, most recently as senior executive in audio and digital marketing. He posted to social media, “What a ride it’s been. From creating dynamic content and marketing some of the biggest brands and personalities in the Twin Cities, to leading teams, driving revenue, and collaborating with some of the most talented people in media, I’ve learned, grown, and had an absolute blast along the way.” 
listeners describing his recent skin cancer diagnosis. Benson detailed his diagnosis, removal, and treatment process of a melanoma while emphasizing the importance of regular dermatology visits and self-checking for skin abnormalities. 
When we first covered this case, it felt like only 2024 could invent it – a disgraced congressman, George Santos, selling Cameos and a late-night host, Jimmy Kimmel, buying them under fake names to make a point about truth and ego. A year later, the Second Circuit turned that punchline into precedent. (Read story here: 
company’s WRNW-FM, Milwaukee “97.3 The Game,” and KBME-AM, Houston “SportsTalk 790” morning host Sean Salisbury. Salisbury tweeted, “It’s been a hell of a run the last 8 years [at] SportsTalk 790. I fully understand the financial decisions that corporate has to make. I appreciate the great bosses at iHeart that I got to work with and here in Houston, who have become friends too. Very grateful for good coworkers and the talent you hear daily on the SportsTalk 790 lineup. I’m so blessed to have worked with special teammates/friends on my show every morning, you know my love for you guys!” Also, a victim of this latest round of cuts is Salt Lake City market manager Joyce Wirthlin. 
successful political and cultural programs.” The new Megyn Kelly channel will also feature brand-new programming, including the debut of an exclusive daily after-show program. Additional series, shows, and specials will be announced in the coming weeks. Kelly comments, “Linear television news is dead. People can’t stand those stilted, censored conversations anymore, which is exactly why this medium is thriving. I’m thrilled to deliver our bold brand of no-BS news live on SiriusXM and to be expanding my relationship with such a stellar, blue-chip brand and great partner. Soon our listeners will have the Megyn Kelly Channel to enjoy and trust for the conversations and content they love.”
of NBC and Hubbard Radio president and general manager Joel Oxley. The Media Mixer series is designed to “celebrate the camaraderie of the broadcasting community and bring to light the charitable mission of the BFOA to provide a lifeline to colleagues in acute need from illness or disaster.” BFoA chair Scott Herman says, “We thank the NAB for providing this impressive event space at their headquarters, and we’re grateful to Curtis, Kelly, and Joel for their support in making this event a success for all attendees. Our Media Mixers bring together junior and senior level broadcast professionals and on-air celebrities, while raising the profile of our mission to help every broadcaster who qualifies for aid.”