Monday Memo: “Tell Me What Happened”
By Holland Cooke
Consultant
Good News/Bad News: Fender‑benders, slip‑and‑falls, and other “injuries caused by the negligent, careless, or reckless actions of others” will always happen. That’s the good news…for personal injury attorneys. Their bad news is that supply WAY-exceeds demand, and their advertising reflects it.
It all looks the same. The billboards are interchangeable: a headshot and a promise of six-figure settlements. When everyone is saying the same thing, differentiate with gimmicks. TV spots are either goofy shtick or tough-guy talk. Where I live, “The Heavy Hitter” has a phone number jingle Southern New Englanders can sing from memory. Competitors’ numbers are even easier, 444-4444 and 777-7777.
If you will be in Las Vegas for the NAB Show, turn on local TV there. You will howl. Some firms pitch “we charge less,” like a radio station dropping trou’ on rate to grab the whole buy. And there are the nationally syndicated spots, customized for local firms, in which cartoonishly terrified insurance executives beg to settle. Or the hard-boiled attorney threatens to “beat them in court.” Baloney! A jury trial is the last thing most personal injury firms want. Too time consuming, too risky.
Like radio’s, a lawyer’s inventory is perishable. We can’t monetize yesterday’s unsold avail. And lawyers can’t add the client who didn’t come in yesterday for that free, no obligation consultation. No “intake,” no sale. Which is exactly why they should be using radio.
“The lawyer is in, the meter is off” is the proposition when attorneys host brokered weekend talk shows and take listener calls. No look-alike billboard or tacky TV spot can humanize the attorney – and demonstrate comforting counsel – like eavesdropping on a conversation with a caller’s relatable situation. So instead of slogans or shouting about settlements, build the client’s message around four words that are turning callers into clients on weekend talk radio: “Tell me what happened.”
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
directly within Roku’s Live TV guide, allowing viewers to discover as they browse and begin watching instantly. Salem News Channel VP and general manager Cary Pahigian says, “This is a significant expansion of Salem News Channel’s reach, which already increased viewership by over 178% this year. Being part of The Roku Channel opens the door for entirely new audiences to discover the unique news and opinion that SNC provides.” This news comes two weeks after Salem announced Salem News Channel is joining Amazon Prime Video’s free, ad-supported TV (FAST) channel. 
documentary, breaking news, entertainment, and music, submitted by global networks, production companies, and independent storytellers.” Submissions of note include programs from Alabama Media Group, Bloomberg, CBS News, ESPN, NPR, and SiriusXM. Award-winning entries will be announced during the New York Festivals 2026 Storytellers Gala virtual event on May 21. The virtual event will include featured global audio and video highlights, award winners’ acceptance speeches from around the world, and up-close and personal spotlights featuring some of radio and television’s most respected storytellers. 
latest addition to Gamut’s growing 312 Sports network, a Chicago-focused lineup anchored by “Dan Bernstein Unfiltered” and featuring shows such as “Forward Progress: A Chicago Bears Podcast” and “Organizations Win Championships,” a Chicago Bulls podcast. Gamut Podcast Network head John Goforth comments, “This isn’t just another recap show. Chicago fans don’t think about their teams in a vacuum, and we’re not going to talk about them that way either. ‘Off the Ivy’ is about what it all means – what a win says, what a loss exposes, and where this team is actually headed. If you care about the Cubs, this is the conversation you want to be part of.”
outstanding principal amount of the 9.200% Senior Secured Second Lien Notes due 2028. This exchange offer includes an exchange of all of the Existing Second Lien Notes for newly issued 10.000% Senior Secured Second Lien PIK Notes due 2027 at an exchange ratio of 50.0% of the aggregate principal amount of the Existing Second Lien Notes tendered for exchange, and an offer to purchase up to $15,899,000 of the Existing First Lien Notes at a price equal to 100% of the par value thereof.
The recent shutdown of CBS News Radio isn’t just another media headline – it’s a wake-up call. A clear example of what happens when decisions about our information, our communities, and our voices are made in corporate boardrooms disconnected from real life.
If you work in radio, you’ve heard every flavor of AI anxiety. Some fear it will wipe out jobs. Others treat it like a super shortcut – cranking-out spots, promos, and proposals faster and cheaper. Kate O’Neill’s 
Wilshire on May 19. Local television, radio, and student award recipients will be recognized at the Gracie Awards Luncheon at Cipriani 42nd Street in New York on June 16. Some of the notable radio winners include: Deborah Rodriguez news anchor for CBS News Radio; Kristen Farrah, producer of “Radio Health Journal” for American Urban Radio Networks; WABC Radio’s “Cats & Cosby” (John Catsimatidis & Rita Cosby) talk show; WGN, Chicago’s “The Lisa Dent Show”; and co-host Debra Green of WSB-AM, Atlanta’s “The Mark Arum Show.” 
media enthusiasts, including the invasion of AI into the talent job market. Neer first established himself as a heavyweight author in 2001 when he penned the landmark FM: The Rise and Fall of Rock Radio. In The Perfect Beast, Neer poses the question to his fellow broadcasters, “Ever wonder if your job will someday be taken by an AI facsimile of your act?” 
The story also deals with how a commentator’s words can be twisted and misused, resulting in something evil. TALKERS publisher Michael Harrison (who makes an appearance as himself in The Perfect Beast) describes Neer as a media “Renaissance man.” Neer can be contacted for interviews via email at 
all departments who are eager to succeed and chase new opportunities in both terrestrial radio – local and national – and our booming digital business. Between AM 970 with legendary morning man Joe Piscopo, WMCA-NY’s Premier Christian Talk, Salem Radio Network with key hosts like Mike Gallagher and Scott Jennings, Salem Podcast Network, Salem News Channel, Salem Influencer Network, Salem Surround, and more! We have an exciting impactful platform at a flourishing company! Come join us! Email your resume and interest to general manager, Laura Sheaffer 
program “The Meidas Touch” is #1, followed by Joe Rogan’s comedy podcast “The Joe Rogan Experience” at #2. Rising to #3 in February was Goalhanger’s history show “The Rest is History.” Interestingly, the overwhelming majority of “The Meidas Touch” consumption is via video and video clips, while “The Rest is History” consumption is primarily audio only. Notable changes from the January ranking include Candace Owens’ “Candace” rising four places to #6, Red Seat Ventures’ “The Tucker Carlson Show” climbing five places to #10, and DailyWire’s “The Ben Shapiro Show” falling two places to #15. 
music-driven and spoken-word programming. Maryland Media One CEO Steve Clendenin says, “The landscape of radio programming is changing. We’re here to partner with stations to develop and distribute top-tier music and spoken-word formats and content. Our goal is to help stations grow with compelling programming that is affordable, easy to implement, and designed for today’s radio and streaming environment.” Among the first offerings available through Seaboard Networks is the Outdoor Radio Network, a full-time programming format built around hunting, fishing, conservation, and outdoor lifestyle content.
pretends it has the power to control news coverage. In reality, the FCC has vanishingly little power over national news networks. It licenses local broadcast stations, not networks, and no licenses are up for renewal until 2028. Early renewal attempts are exceedingly rare, and the process is so demanding that any effort would almost certainly fail, especially given the well-documented First Amendment violations underlying these moves. These threats are grounded in neither reality nor law and would not survive judicial scrutiny, just as other recent attempts by this Administration to push beyond constitutional limits have repeatedly failed in court.
“designed to help brands reach and engage multicultural audiences across today’s digital media landscape.” AURN CEO Chesley Maddox-Dorsey says, “AURN has always been committed to helping brands connect authentically with multicultural audiences. Our partnership with AdGrid allows us to expand that connection beyond audio and into the broader digital ecosystem, giving advertisers new ways to reach these influential audiences with scale, cultural relevance and measurable results.”
company says Total Digital Segment Profit decreased 14.8%; Digital Advertising Segment Profit decreased 28.0%; Subscription Digital Marketing Solutions Segment Profit increased 12.0%; and Broadcast Advertising net revenue decreased 17.8%. Townsquare CEO Bill Wilson comments, “I am pleased to share that Townsquare’s fourth quarter and year end results met our previously issued net revenue and Adjusted EBITDA guidance, reflecting our team’s hard work in the current environment. We are proud that the execution of our Digital First Local Media strategy allowed us to deliver excellent results for our clients, while also outperforming competitors and gaining market share. In 2025, net revenue decreased -2.8% year-over-year excluding political, and -5.2% in total, and Adjusted EBITDA decreased -3.0% year-over-year excluding political, and -12.2% in total. Importantly, due to our strong expense management, Adjusted EBITDA margins excluding political were constant year-over-year, despite revenue declines. In addition, our full year net loss improved by $1.2 million year-over-year, to a net loss of $9.8 million.”
Let’s start with what NOT to do, The 7 Deadly Sins Of Small Business Advertising:
company says that digital revenue increased 25.8% to $4.3 million in the fourth quarter, compared to $3.5 million for the same period last year. For the full year of 2025, Saga posts a net loss of $7.9 million compared to the net income of $3.46 million it reported for the full year of 2024.
podcasts that will deliver weekly gaming and culture programming across its multiplatform network. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This collaboration shows iHeart’s commitment to authentically elevating gaming culture. Together, iHeart and GGL are creating a new blueprint for how gaming lives inside mainstream culture—bringing competitive gaming to listeners and new fans nationwide by introducing them directly into the Global Gaming League ecosystem.”
Small businesses often underestimate their greatest competitive edge. It’s not price. It’s not selection.
participating networks. In order from #1 to #5 are NPR’s “NPR News Now,” The New York Times’ “The Daily,” “Up First from NPR,” NBC Universal’s “Dateline NBC,” and FOX Audio Networks’ “FOX News Hourly Update.” Other talk radio-related shows of note include DailyWire’s “The Ben Shapiro Show” at #7 and Silverloch’s “The Dan Bongino Show” at #9. 
and 25–54 with double-digit shares of 13.9 and 13.1, respectively. The show is hosted by DJ Envy, Jess Hilarious, and Charlamagne Tha God and plays an important role in urban youth culture. iHeartMedia EVP of programming Thea Mitchem states, “The Breakfast Club continues to set the standard for what a truly multiplatform powerhouse looks like. These record‑setting ratings are a direct reflection of the team’s talent, consistency, and cultural impact. DJ Envy, Jess Hilarious, Charlamagne Tha God, and our exceptional production and digital teams deliver a show that resonates deeply with audiences across every platform. We’re incredibly proud of this achievement and grateful to the listeners of New York who make ‘The Breakfast Club’ a defining force in media.”
Unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico and the U.S. Virgin Islands, your clocks will change when we “Spring Forward” on Sunday 3/8.