Industry News

FCC’s Gomez Challenges “The View” Investigation

FCC Commissioner Anna M. Gomez issues a statement in response to the Commission’s plan to investigate ABC television’s “The View,” ostensibly for violating the FCC’s equal time rule. Gomez says, “Let’s beimg clear on what this is. This is government intimidation, not a legitimate investigation. Like many other so-called ‘investigations’ before it, the FCC will announce an investigation but never carry one out, reach a conclusion, or take any meaningful action. The real purpose is to weaponize the FCC’s regulatory authority to intimidate perceived critics of this Administration and chill protected speech. That is not how a free society operates. The First Amendment protects the right of daytime and late-night programs to cover newsworthy issues and express viewpoints without government interference. I urge broadcasters and their parent networks to stand strong against these unfounded attacks and continue exercising their constitutional rights without fear or favor.”

Industry Views

Monday Memo: Social Media That Clicks

By Holland Cooke
Consultant

imgIf you’re on-air, it’s an important part of your job. Here’s what I see and hear working:

  • Daily Presence. Not just for-the-sake-of-posting, but to engage. Ask questions that spark conversation, reply to comments, repost listeners’ content (very flattering – they’ll repost you).
  • Share behind-the-scenes moments from the studio – inviting, insightful – not silly or self-amused. Watch how the cast of “This Morning with Gordon Deal” executes “When the Mic is Off.”
  • Tell stories. And at today’s blurry, attention-starved tempo, “word economy” is more imperative than ever. Make your point, without long setups, rambling, needless repetition or inside jokes… then get out. Like on-air breaks, every post has a purpose: entertain, inform, or connect. And a beginning, middle and end.
  • Stay in Your Lane. If the station doesn’t do politics, don’t do politics in social media. If the station is upbeat, you stay upbeat.
  • Done right, short video is powerful. Think: appetizer. 10- to 20-second clips can tease show content, or react to trending topics.
  • Consistency beats perfection. To differentiate you from soulless robotic new-tech audio competitors, raw beats polished, authentic beats staged, frequent beats flawless.
  • Close the loop on-air. Reward engagement with shout-outs. Superfans drive ratings.

As with on-air work:

  • Ask yourself: Why does this matter to listeners? How can I make this relatable? How can I make this interactive?
  • Avoid taking “lazy radio” habits online: reading long articles, bits with no payoff, inside jokes.

 Execute with intention and heart, and you’ll stand out in a world full of noise.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS Magazine Enthusiastically Supports the 2026 IBS Conference in New York as its Presenting Sponsor

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgTALKERS magazine, the leading trade publication serving America’s professional broadcast talk radio and associated digital communities since 1990, is pleased to participate as the presenting sponsor of the forthcoming Intercollegiate Broadcasting System (IBS) conference for the second consecutive year.

IBS NYC 2026 – America’s preeminent annual college radio and media gathering – will take place February 19-21 at the Sheraton Times Square Hotel in midtown Manhattan.  The non-profit, volunteer-driven, IBS has been diligently serving student broadcasters since 1940, and its services are needed today more than ever.

Campus broadcasting continues to take on growing importance as the radio industry (and its related fields) seeks to connect with and develop a next generation of professional practitioners as well as engaged audiences. TALKERS is honored to again provide financial support, encouragement, experience, and advice to the dedicated organizers of this very special event.

We highly recommend that radio and media professionals attend this dynamic gathering because the grass roots future of the field oozes out of its content-rich meeting rooms, exhibition areas, and hallways. It provides fertile ground at which to network with almost a thousand wide-eyed up and coming stars in both talent and management – the next generation of professional industry movers and shakers. From the high school, college, and university perspective, the fact that it continues to be a must-attend conference for dedicated students of communication and professional media hopefuls remains a self-evident truth.  Here, in the early stages of the second quarter of the 21st century, everybody’s in show biz and everybody’s a star. To quote Ray Davies, “There are stars in every city, in every house and on every street.”

The skills of modern communication are a vocational necessity well beyond entering a career in radio, TV or podcasting. The abilities to produce a podcast, YouTube video, social media campaign, cogent press release, or “talk show” constitute a minimal level of modern age literacy needed in almost all fields of endeavor going forward.

Since its launch nearly four decades ago, TALKERS magazine has been a potent presence at the intersection of media creation, education, and accountability. That’s why our support of the Intercollegiate Broadcasting System (IBS) conference isn’t just symbolic – it’s practical.

The next generation of broadcasters, podcasters, digital hosts, producers, and media entrepreneurs is already building the future of this industry. IBS has been helping them do that – consistently, seriously, and without shortcuts – for decades.

Campus stations are often where experimentation happens first:

  • New formats
  • New voices
  • New distribution models
  • New cultural conversations
  • New technology
  • New legal frontiers

IBS recognizes that reality and treats student media creators with the same seriousness the industry demands at the professional level. This aligns directly with our TALKERS mission: supporting informed, responsible, creative media across emerging platforms.

We’re not simply sponsoring a conference.  We’re investing in the people who will define the next era of media.

For more information on the 2026 IBS conference, please click HERE.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

SiriusXM Reports 2025 Revenue of $8.56 Billion

SiriusXM reports its operating results for 2025 and reveals total revenue ofimg $8.558 billion, a 2% decline from 2024. However, the satellite and internet broadcaster posts net income of $805 million for 2025 compared to the net loss of $2.01 billion it reported for 2024. SiriusXM is reporting that it had 31.3 million self-pay subscribers at the end of 2025, compared to the 31.6 million it reported at the end of 2024 – a dip of 1%.

Industry News

Ben Shapiro Show Rises in Podtrac’s January Ranker

Podtrac releases its Top Podcasts chart based on U.S. unique monthly audience for January 2026 and The Daily Wire’s “Ben Shapiro Show”img rises five places to #7. The top of the chart remains the same “NPR News Now” at #1, The New York Times’ “The Daily” at #2 and “Up First from NPR” at #3. Other noteworthy moves include Cumulus Podcast Network’s “The Shawn Ryan Show” rising two places to #13 and The New York Times’ “Ezra Klein Show” debuting at #14. See the complete ranker here.

Industry News

iHeartMedia and Bad Bunny Announce Partnership

iHeartMedia and Latin music sensation Bad Bunny announce a partnership for Bad Bunny’s sports management and brand alliance agency Rimas Sports that will result in the production of original podcastsimg and content for iHeart’s My Cultura podcast network. The first show from the collaboration will debut early 2026 featuring MLB’s 2025 Comeback Player of the Year and Rimas talent Ronald Acuña Jr. My Cultura Podcast Network head Leo Gomez states, “Sports aren’t just something the Latino community watches, it’s something we live. Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day.”

Industry News

Manhattan Borough President Attempting to Censor Newsmax

News outlet Newsmax is fighting an attempt by New York City Manhattan borough president Brad Hoylman-Sigal who is petitioning New York City Mayor Zohran Mamdani to remove Newsmax content from the city’s taxi TV screens. New York’s taxis are private entities that operate via a city license known as a medallion. Last year, Newsmax signed with Curb aimg deal to provide a one-minute news update hosted by one of the network’s anchors to over 15,000 taxis across the country, including in New York City. In a January 21 letter to Mamdani and Taxi and Limousine Commissioner Midori Valdivia, Hoylman-Sigal stated the cabs should not carry Newsmax because of its “politically charged content.” The letter went further, stating Newsmax “is not a credible news source for New Yorkers. I urge you to summarily suspend the NYC Taxi and Limousine Commission’s partnership with Curb… and demand that Curb cease its collaboration with Newsmax as a condition of licensure given the platform’s history of misinformation and disingenuous reporting.” Newsmax says, “This is a pure act of censorship targeting a news organization reaching over 50 million Americans regularly. Newsmax plays it straight and that drives the far left crazy.” See the Newsmax story here.

Industry Views

Monday Memo: TV Wants In – Welcome Them

By Holland Cooke
Consultant

imgLinear broadcast media have never been more challenged. Internet video now commands far more viewing time than over-the-air TV. And their own networks are hijacking viewers! Your local NBC station tells you to watch Peacock. ABC points you to Disney+. CBS pushes Paramount+. Affiliates are effectively forced to promote their own competition.

Music radio is – at best – holding the line against streaming. News/talk radio’s information staples are more-available on smartphones and smart speakers, and its monologue‑heavy style feels less inviting than social media dialogue. 

Radio has what TV envies. We’re in-car, and still #1 there.  

TV has what radio needs. With more local news HR, they’re in more places. 

Both need more promotion than they can afford.

  • Radio still delivers the most cost-efficient reach and frequency in the local market. When I programmed WTOP, Washington, we and what’s now WUSA9 (the former WTOP-TV) had a handshake deal to grab whatever we wanted from each other, with on-air credit. True story: The news director from NBC4 offered that “you can use OUR stuff and not even SAY it’s ours. Just STOP saying that so-and-so ‘told Channel 9…’”
  • And radio-using-local-TV-meteorologists is a win-win. Weather is the #1 reason people watch local news, so TV stations promote it heavily. Radio using their weather people underlines – and stands on the broad shoulders of – the TV station’s weather image and delivers radio habit-forming content with a pedigree.

Local TV and radio are the last two mass-reach media in town, with neither medium losing to the other. Resourceful collaboration makes all the sense in the world. Brainstorm.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

“105.1 The Fan” to Serve as Portland Timbers Flagship

Audacy’s sports talk outlet KRSK-FM, Portland “105.1 The Fan” is now the flagship radio home for the Major League Soccer club the Portland Timbers. As part of the deal, Timbers matches will be broadcast across theimg FAN Sports Network. Audacy Portland SVP and market manager Ryan Cooley states, “We’re extremely excited to partner with the Portland Timbers as we continue delivering the best local sports content and growing the FAN Sports Network. Together, we’re committed to delivering high-quality coverage and meaningful access for fans, so The Fan becoming the radio home of the Portland Timbers was a natural fit. We look forward to working closely with the club to enhance the matchday and season-long experience.”

Job Opportunity

WORT, Madison Seeks Development Director

Community radio WORT, Madison, Wisconsin is looking for an experienced fundraiser to play a key role in shaping the future of the station. You will be responsible for a $895,000 annual fundraising plan that highlights the station’s partnership with listeners and donors. Incumbent will direct on-air fundraising drives to engage with major donors, write monthly donor newsletters, and promote our many income streams. Salary range: $60,000 – $65,000. A detailed position description and complete benefits package are available here. (PDF) To apply, click HERE

Industry News

“Seattle Red” Adds Scott Jennings to Lineup

Bonneville’s conservative talk KTTH, Seattle “Seattle Red” adds Salem Radio Network’s Scott Jennings to its lineup airing from 8:00 pm to 10:00 pm. Station program director Jason Antebi says, “Scott Jenningsimg is a fearless communicator with unmatched credibility. His experience, intelligence, and no-nonsense delivery make him a strong addition to our primetime lineup. Scott doesn’t just react to the news — he shapes the conversation and arms listeners with insight they can use.” Jennings comments, “I’m thrilled to join the lineup at Seattle Red! My mission is to debunk liberal narratives, bring forward blockbuster news-making conversations, and give the audience a daily dose of common sense. Can’t wait to be part of this terrific station!”

Industry Views

SABO SEZ: Mr. Wonderful Thinks Radio is Wonderful

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgThe plague of pessimism about the future of radio is fueled internally by radio employees. Doomsayers are logically found in the sales department. All day, salespeople meet with buyers. A buyer’s job is to negotiate a lower price by arguing radio’s negatives. The wall of negativity thrives within the work environment of a seller. Tough.  But there is little or no reason for pessimism.

Kevin O’ Leary (a.k.a. “Mr. Wonderful” on TV’s Shark Tank) is a pragmatic investor. When asked about AI’s impact on radio, he says, “It’s the same phobia we had when television hit radio. ‘Oh, it’s going to decimate radio!’ No, it’s not. The art form exists today, even bigger, terrestrial, and in space. To me, AI is just a tool.” (Variety. January 5, 2026)

Surprising to many, radio’s audience numbers today are virtually the same as they were in 1970.

Radio Listenership Today (2020s)

Weekly Reach: As of 2022–2023, approximately 82% to 88% of Americans aged 12 and older listen to terrestrial (AM/FM) radio in a given week.

Monthly Reach: Nielsen data indicates that AM/FM radio reaches 91% of U.S. adults each month.

Daily Listening: Approximately 66% of U.S. adults listen to broadcast or streaming AM/FM radio on a daily basis.

Resiliency: Despite the rise of podcasts and music streaming, 55% of Gen Z in the U.S. still listen to AM/FM radio every day, and it remains the top reach medium, even exceeding social media.

1970s: The era of AM to FM transition and the peak of top-40 terrestrial radio, with 25 million CB radios also becoming popular in the mid-70s.

Today: While reach is still high, the amount of time spent listening is more fragmented, with radio facing competition from streaming (Spotify/Apple Music) and podcasts, although it remains the dominant ad-supported audio choice in cars.

CB radio, cassettes, 8-tracks, CDs, DVDs, Walkman, iTunes, iPhones, SiriusXM, Spotify, podcasts, Pandora… all terminators of radio. None of them made a dent. The killer of radio will be radio’s odd internal pessimism that while predicting doom that never comes drives actions that are suicidal: Elimination of audience qualitative research. Tracking. More Tracking. (Radio Fracking!) No external marketing. Endless talent cuts. No contests. (A $1,000 national contest WOW!) None of those cuts are good business because they cut potential revenues.

And yet there is a relentless, funded determination to end all FCC ownership caps allowing companies to buy more radio stations to operate with great Panglossian efficiency!

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry Views

You Are the Asset: Why Protecting Your Voice and Likeness Is No Longer Optional

img

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgFor years, “protect your name and likeness” sounded like lawyer advice in search of a problem. Abstract. Defensive. Easy to ignore. That worked when misuse required effort, intent, and a human decision-maker willing to cross a line.

AI changed that.

When Matthew McConaughey began trademarking his name and persona-linked phrases (“alright, alright, alright”), it was not celebrity vanity. It was an acknowledgment that identity has become a transferable commodity, whether the person attached to it consents or not.

A voice is no longer just expressive. It is functional. It can be sampled, trained, replicated, and redeployed at scale. Not as a parody. Not as commentary. As a substitute. When a synthetic version of you can narrate ads, read copy, or deliver endorsements you never approved, the injury is not hypothetical. It is economic.

We have already seen this play out. In the past two years, synthetic versions of well-known voices have been used to sell products the real person never endorsed, often through social media ad networks. These were not deep-fake jokes or parody videos. They were commercial voice reads. The pitch was simple: if it sounds credible, it converts. By the time the real speaker objected, the ad had already run, the money had moved, and responsibility had dissolved into a stack of platform disclaimers.

This is where many creators misunderstand trademark law. They think it is about logos and merchandise. It is not. Trademarks protect source identification. Meaning, if the public associates a name, phrase, or expression with you as the origin, that association has legal weight. McConaughey’s filings reflect that reality. Certain phrases signal him instantly. That signaling function has value, and trademark law is designed to prevent identity capture before confusion spreads.

Right of publicity laws still matter. They protect against unauthorized commercial use of name, image, and often voice. But they are largely reactive. Trademarks allow creators to draw boundaries in advance, before identity becomes unmoored from its source.

This is not a celebrity problem. Local radio hosts, podcasters, commentators, and long-form interviewers trade on recognition and trust every day. AI does not care about fame tiers. It cares about recognizable signals.

You do not need to trademark everything. You do need to know what actually signifies you, and decide whether to protect it, because in an AI-driven media economy, failing to define your identity does not preserve flexibility. It invites identity capture.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.

Industry Views

Monday Memo: Dogs Are Having a Moment

By Holland Cooke
Consultant

imgNotice how often you see one in TV commercials, even when the product has nothing to do with pets? I see spots for a local building supply outlet, in which the owner’s dog ambles through every shot, then plops down – seeming to smile – among employees in the closing shot.

I am disappointed not to hear local radio spots – with a bark toward the end – for that same business. Does a retailer in your area appear in TV commercials with his or her dog? Can radio – the #1 in-car media – can take that business for a “RIDE???”

Dogs appearing in national ads convey loyalty and adventure. Microsoft, Wells Fargo, Target, Volkswagen, and Subaru are among brands that have used dogs to soften their image and boost attention. Why? Research demonstrates that “harnessing the ​universal ​appeal of man’s‌ best friend, these advertisements ​have emerged as ‍a powerful ‌tool ​for marketers‍ seeking to resonate with consumers on a deeply ‍emotional level.” Dogs evoke warmth and joy. They refine a brand, ‌making it‌ more relatable and trustworthy. ‌

“If only radio had pictures,” you say? We do, in social media posts and on station websites and everywhere else we can take a local advertiser. And beyond dog copy, think: dog content.

  • A number of news/talk stations I’ve worked with broker weekend ask-the-expert hours to veterinarians whose investment ROI’s big-time. The lines are jammed and smart stations extend such weekend warriors by repurposing excerpts. “Pet Pro Dr. Donna Stone has tips for helping your critters keep-their-cool during this long, hot summer” links to an aircheck clip that you Tweet-out and post elsewhere online. Include a picture of an adorable puppy and you’ll click like crazy. Music stations: Sell the vet spots-disguised-as informative features that invite listeners to see/hear/learn more in podcasts or videos or other content on your or the doctor’s website.
  • One of my client stations boosts adoptions each holiday season by featuring “The 12 Strays of Christmas” from the local shelter, sponsored by, you guessed it, a vet.’
  • Tchotchke opportunity: a station-logo’d tennis “BALL!” Toss ‘em around at dog parks and give ‘em away at appearances.
  • Brainstorm other opportunities.

I live at the beach — dog nirvana. It’s a sensory symphony: the scent of salt air, warm sun, sand to dig and roll-around in… canine bliss. On the beach here, dogs don’t have to be leashed; and when you let ‘em romp they sure do, chasing waves, and plunging-in to retrieve “BALL!”

In that wonderful moment, they are living like they will never grow old. Sadly, we know better. Thus The Farmer’s Dog tag line “Making old dogs feel young again;” and Blue Buffalo’s “Love them like family. Feed them like family.”

That’s the emotional space radio can own: warmth, loyalty, companionship, trust. Let’s create messages – and moments – that honor the joy and spirit our buddies bring us.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Rich Valdés Inks Deal for Spanish Language Show

Talk host Rich Valdés, who succeeded the late Jim Bohannon on the Westwood One network, announces his next move as he joins Globalimg Media Federation and its streaming network Festiva TV syndication partnership. The deal will make Valdés’ late-night show exclusively in Spanish to Roku’s 90 million+ subscribed households. Valdés’ English-language show continues to be available via iHeartRadio, and Valdés says he is “completely open to English syndication opportunities across terrestrial radio, cable television, and streaming platforms like Rumble—building on my ongoing work in those spaces.”

Industry News

TALKERS to Present IBS NYC 2026

TALKERS magazine is pleased to announce that it will again serve as the presenting sponsor of the forthcoming Intercollegiate Broadcasting System (IBS) conference.

IBS NYC 2026 – America’s preeminent annual college radio and mediaimg gathering – will take place February 19-21 at the Sheraton Times Square Hotel in midtown Manhattan.

In making the announcement, TALKERS publisher Michael Harrison stated, “Campus broadcasting continues to take on a growing importance as the radio industry (and its related fields) seeks to connect with and develop a new generation of professional practitioners as well as engaged audiences going further into the digital era. TALKERS is proud to be able to provide major financial support, encouragement, experience, and advice to the dedicated producers of this very special event for the second consecutive year. I highly recommend that radio and media professionals attend this dynamic gathering because the grass roots future of the field oozes out of its meeting rooms, exhibition areas, and hallways.  It is a great gathering at which to network with almost a thousand up and coming stars in both talent and management.”

For general information please click HERE.

The event is extremely affordable.  Attendees are encouraged to lock in the low rate of $139 (available until January 31) by clicking HERE.

A limited number of rooms at the Sheraton Times Square Hotel are available at only $199 per night.  For rooms, please click HERE 

The powerful agenda is coming together.  Check its development, thus far, by clicking HERE.

Continue to follow breaking news and details about IBS NYC 2026 during the days and weeks ahead here in TALKERS.  Register now to take advantage of remarkable discounts for those that sign up early.

Industry News

Audacy Sells RI Sports Signal to Pubcaster

Ocean State Media announces that it has acquired WVEI-FM, Westerly, Rhode Island from Audacy to replace its five-signal network that carries public radio content from NPR and others. WVEI has been theimg Providence market outlet for Audacy’s sports talk WEEI-FM, Boston for more than two decades. Audacy closed the WVEI offices in 2023. Ocean State Media president and CEO Pam Johnston says they are spending $4.9 million on the new FM. “From an operational and financial standpoint, we are going to be financing the cost of this frequency, which will allow us to eventually sell all the frequencies that we currently have. And so over time we believe that this transaction actually is going to pay for itself.” She says making it easier for listeners is important, “One signal reaching much farther than our current series of five different signals, a greater experience where you don’t have to change the channel as you move your way through Rhode Island and southeastern Massachusetts.”

Industry News

Stuff You Should Know Sits Atop Triton Digital’s December Podcast Ranker

Triton Digital released its U.S. Podcast Ranker for December 2025, based on weekly average downloads for participating networks, andimg iHeartRadio’s “Stuff You Should Know” was #1, followed by Audacy’s “48 Hours” at #2 and Salem Media Group’s “Charlie Kirk Show” at #3. Other talk radio-related shows include Cumulus Podcast Network’s “VINCE” at #10, iHeartRadio’s “The Clay Travis and Buck Sexton Show” at #11, and “Armstrong & Getty on Demand” at #14. See the full ranker here.

Industry Views

Monday Memo: The Fearless Cold Caller

By Holland Cooke
Consultant

imgOften, when visiting client stations, I ride shotgun on a sales call, and it’s always a masterclass. Retailers have a canny, insightful feel for their customers (our listeners). And accompanying these reps, I feel like I’m “Dancing With The Stars.”

Cold calling still rattles many new sellers, even some veterans. The fear is understandable: interrupting strangers to ask for their time sounds like a recipe for rejection. And seems old-school, but the cold call isn’t a relic – it’s a differentiator. Done right, it’s not a pitch. It’s about discovery.

Here’s what successful sellers I work with seem to have in common:

  • — Their goal isn’t a cold close.It’s to open a conversation about helping a business grow. They are confident in what radio advertising – done right – can accomplish.
  • — They do homework beforehand, checking the prospect’s website, social feeds, Google reviews, and its other advertising. So, they can go in with something specific to reference. Some bring “an actual commercial that got results for a business like yours, somewhere else.” When I do a station sales meeting, I leave behind a thumb drive of successful spots from other markets. Retailers are wary of experiments, and curious for proven concepts.
  • — They lead with curiosity. Like a job interview, you are judged more by the-questions-you-ask than the-information-you-give. Productive questions I hear include, “How are you attracting new customers right now?” and, “What’s been working best for you lately… and what’s been frustrating?” and, “Have you ever used local radio to tell your story?” Ask, “What’s the biggest mistake consumers make when planning a kitchen remodel [or purchasing whatever else the prospect sells]?” And, “Why buy from YOU?” Entrepreneurs like to talk about their business. Let them, and take notes, recording on your smartphone.
  • — They present a no-risk offer that invests in the prospect’s growth. Hearing is believing, so “Let me take what-you’ve-told-me and bring back a message that tells your story, at no cost or obligation to you.” Rather than describing that story, spec spots demonstrate it. Note: “spots,” plural.
  • — They bring back two spec spots, so the choice is this-or-that rather than yes-or-no. Not two versions of the same concept, but two different approaches. One might be a live read mock-up; the other a fully produced commercial, incorporating copy points from the prospect’s existing marketing material, and from that first-call interview…
  • — If possible, they use the prospect’s voice. If he or she can read without sounding sing-songy, bring back a draft script. Here’s a straight pitchI wrote for the guy who maintains my home water system. More often, the most productive use of the prospect’s voice is unscripted sound bites lifted from the smartphone after that first call, wrapped with lean announcer copy, like this. Either way, spots like these can get people telling the advertiser “I heard you on the radio.” 😉
  • — If that doesn’t close, they offer to re-do the spec spot, based on feedback from that second call. This persistence demonstrates a partnership with the prospect’s success, and shares authorship of the final version.
  • — They anticipate rejection, and prep responses to common objections. They understand that “no” often means “not now.” Seeming super-appreciative for the prospect’s time, they thank him or her and ask “to check-back with you” in the future. They track attempts, conversations, and follow-ups.

Lately, I’m impressed by how reps are using Artificial Intelligence… not as a crutch, but to collaborate. Various vendors are hawking apps that will write – even voice – spots. Whenever I’m given a demo, I ask for copy about a restaurant my wife and I frequent. And what comes back is painfully generic – “in a relaxing atmosphere” – rather than capturing the experience. DO exploit AI. But ask it for copy concepts, and use it as a first draft, always to frame the prospect’s words.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Top News/Talk Media Stories This Past Week (January 12-16, 2026)

Here are the most-talked-about stories of the past week (1/12-16) on news/talk radio and related talk media according to TALKERS:

Stories

  1. ICE Activities and Protests
  2. Iran Protests and Turmoil
  3. U.S. Policy on Venezuela
  4. Trump’s Greenland Ambitions
  5. Economy / Inflation / Interest Rates/ Tariffs
  6. Russia-Ukraine War
  7. Israel-Gaza Tensions
  8. Boeing Crash Investigation Findings
  9. NFL Playoffs / NCAA Betting Scandal
  10. Epstein Files

People

  1. Donald Trump
  2. Renee Nicole Good / Kristi Noem / Tim Walz
  3. Nicolás Maduro / Maria Corina Machado
  4. Masoud Pezeshkian / Ali Khamenei
  5. Marco Rubio / JD Vance
  6. Jens-Frederik Nielsen / Mette Frederiksen
  7. Mike Johnson / Pete Hegseth / Pam Bondi
  8. Vladimir Putin / Volodymyr Zelenskyy
  9. Benjamin Netanyahu
  10. Jeffrey Epstein

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

TALKERS News Notes

AdLarge Acquires Inlet Media. AdLarge is acquiring the assets of technology platform Inlet Media, Inc that it has used for nearly two years to onboard, distribute, and monetize audio and video content through its AI-powered podcast and creator workflows. As part of the transaction, Patrick Cedrowski, co-founder of Inlet Media, has been named chief technology officer of AdLarge and the fwd. network. Brian Egan, co-founder of Inlet Media and longtime AdLarge and fwd. network team member, has been promoted to vice president and head of product.

NHPR Partners with The Podglomerate. New Hampshire Public Radio enters into an exclusive sales partnership with Portsmouth-based podcast agency The Podglomerate,, in which The Podglomerate will serve as the exclusive sales partner for podcasts produced by NHPR. NHPR director of on-demand audio Rebecca Lavoie says,“Partnering with The Podglomerate is a natural next step in our relationship. We’ve worked with them on several marketing campaigns, and are impressed with their steadfast advocacy for our journalism. They also have some of the most innovative approaches to monetization I’ve seen in the industry.”

Edison Presenting “Evolving Ear” Webinar. Edison Research will present, “The Evolving Ear: How New Listeners are Shaping Podcast’s New Chapter,” in a webinar on January 27 at 2:00 pm ET.  Edison says, “The future of podcasting may be unpredictable, but listener trends offer the best clues about where it’s headed. Drawing from over 20 years of Edison Research data, senior research director Gabriel Soto will explore how the next wave of podcast consumers is shaping the medium.” Get more info and register here. 

Radio Mercury Awards Call for Entry. Call for Entry for the 2026 Radio Mercury Awards is officially open. Entrants have the opportunity to be awarded in 17 categories along with the Best of Show recognition. Call for Entry deadline is Monday, April 6, 2026. Finalists for the show will be announced in early May, and winners will be announced at the live Radio Mercury Awards event on Wednesday, June 3, 2026, at SONY Hall in New York City. For more information regarding entry categories, guidelines, entry fees and deadlines, available sponsorship information and more, click here.

Industry News

Nielsen Appeals Judge’s Injunction; No Stay Granted

Nielsen Audio’s managing director Rich Tunkel says that U.S. District Court Judge Jeanette Vargas’ order that his company is enjoined from enforcing its Network Policy — in which clients wanting to buy network ratings must also buy the local ratings — and from charging aimg commercially unreasonable rate for its Nationwide Report may cause it to have to do away with the Nationwide Report altogether. This testimony accompanied Nielsen’s request for a stay pending appeal as it appeals to the Second Circuit. This is the latest in action in Cumulus’ suit alleging that imgNielsen is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. Judge Vargas denied the stay pending appeal but did grant an administrative stay will be in effect only until January 16, 2026, to allow Nielsen time to file a motion for a stay in the Second Circuit Court of Appeals. Tunkel’s testimony states that the order would cause Nielsen “significant irreparable harm if required to comply with the Court’s ruling during the pendency of Nielsen’s appeal… As a result, Nielsen would not be able to apply that policy in any of the at least ten negotiations with clients that Nielsen expects to have in 2026. If Nielsen is unable to apply the Network Policy, then it will be hindered in its ability to ensure that it can recover the costs of collecting the local radio-ratings data that make up the Nationwide report and spread those costs appropriately across the customers that use the products generated from those joint costs. If Nielsen cannot recover these costs, then it may have to retire the Nationwide report, similar to when Nielsen retired its other national data product, RADAR. If it does not retire the Nationwide report, it may have to pass a higher share of the costs of collecting local data on to other customers, including local radio stations, hurting Nielsen’s negotiating position with respect to those customers, as well as those customers themselves.” 

Industry News

Tim Allen to Host Brewers Hot Stove Show on “105.7 The Fan”

Audacy sports talk WSSP-AM/W289CB “105.7 The Fan” in Milwaukee brings Tim Allen back to its airwaves to host the new “Brewers Hot Stove Show,” airing weekdays at 5:00 pm ET, starting January 14 and runningimg through March 25. Allen will also host a post-game show, adding to the station’s 2026 Brewers coverage, which also includes Tommy Wortz’s “Lead Off Show.” Audacy Wisconsin SVP and market manager Jason Bjorson says, “If you’re going to be the number one sports radio station in Milwaukee, then you have to have the best coverage of the Brewers. Tim Allen is the definitive voice of the franchise’s fanbase, and his presence solidifies our commitment to local listeners.” Allen states, “I’m very appreciative to have my post-game show back on ‘The Fan’ in Milwaukee and now on the Wisconsin Sports Radio Network. We started this post-game show on ‘The Fan’ 21 years ago, and to have it continue with them is a pretty special feeling.”

Industry News

TALKERS News Notes

WABC and Cuomo Talking About a Weekend Show. Former New York Governor Andrew Cuomo and WABC, New York owner John Catsimatidis are talking about a new, weekend talk show that the Cuomo would host. The New York Post reports that during Cuomo’s appearance on Catsimatidis’ “Roundtable” show, Catsimatidis stated, “I hear you may be talking a little bit more on WABC radio in the near future,” with Cuomo replying, “I think your station has an audience that is participatory, and large. It’s very important… that we understand what’s going on and have informed dialogue and your station is a great vehicle to do that.” 

WWO and Barbasol Celebrate 20 Years. Cumulus Media’s Westwood One and Barbasol are celebrating the 20th anniversary of one of sports media’s longest running brand partnerships: Barbasol’s sponsorship of the NFL on Westwood One. Westwood One president & Cumulus EVP Collin Jones says, “Long-term partnerships like this aren’t built on transactions, they’re built on alignment, honesty, and a willingness to evolve together. Barbasol activates with authenticity and consistency, whether supporting our talent, engaging fans, or backing causes that mean something to the players and analysts our listeners know and love. That’s why it works, why it’s lasted—and why we’re thrilled to mark 20 years with the brand. A special thanks to the Barbasol team and Murray family for their enduring partnership.”

Skyview Brings Doughty Aboard. Skyview Networks names Brian Doughty director, network sales. The company says that in this role, he’ll will work closely with its experienced sales team to continue elevating the overall sales strategy, utilizing his knowledge of the industry to deliver results for sports and network audio partners.

MIW Names Four to Board of Directors. Mentoring and Inspiring Women in Radio, Inc announces the addition of four new members to its Board of Directors, along with the appointment of current Board Member Randi P’Pool to the Executive Board as Secretary. New board members include: Townsquare Media’s Allyson Hillman, Audacy’s Kieran Geffert, Radio One’s Lauren “Lo” Sessions-Barker, and Salem Media Group’s Linnae Young. 

Industry News

WWO Confirms Return of Bongino Streaming Show and Podcast

Cumulus Media confirms that former FBI deputy director Dan Bongino is back with the company as Westwood One will serve as the exclusive sales partner for his new show that will stream live daily from 10:00 am to 12:00 noon ET exclusively via Rumble with recorded audio available on all major podcast platforms. The new show launches on February 2. Cumulusimg Media | Westwood One says, “The relaunch marks Bongino’s most extensive digital commitment to date, designed to meet increasing audience demand for long-form and in-depth content. The two-hour format strengthens the show’s position as a major voice in independent media, offering a highly engaging, daily destination for listeners seeking headline analysis, guest interviews, cultural commentary, and special ‘Bongino Army’ segments.” Bongino comments, “I’m excited to get back behind the mic and reconnect directly with the audience. This show has always been about cutting through the noise and talking honestly about what matters. We’re coming back bigger, bolder, and always unfiltered — exactly how people want it.” Westwood One and Cumulus Podcast Network president Collin Jones adds, “Dan Bongino is back! Few voices in talk media command the loyalty and firepower that Dan brings. His audience? Formidable. His influence? Undeniable. This promises to be an incredible journey as Dan drives the national conversation daily on the most important issues at hand, with authority that has been hard-fought and well-earned. Westwood One is beyond proud to help power the next chapter of ‘The Dan Bongino Show.’”

Industry Views

Monday Memo: Successful AI Product Creation

By Holland Cooke
Consultant

imgEvidence that your correspondent is a nerd: my airplane read for my CES back-N-forth was Successful AI Product Creation: A 9-Step Framework by Shub Agarwal (Wiley). If you haven’t got time for all 307 pages, here’s what I gleaned, pertinent to radio:

Strategic Philosophy

• AI succeeds only when it solves real business problems, not when used as a novelty.

• Begin every AI project with: “What measurable problem are we solving?”

• Align AI use with station strategy — audience growth, advertiser ROI, efficiency, or content quality.

Tactical Applications for Radio

• Show prep: summarize trending topics, generate local angles, suggest guests.

• Automate routine production (editing, scheduling, metadata tagging) to free creative staff.

• Voice tracking with guardrails — use AI to extend live talent, not replace it.

• News: Employ AI to summarize complex stories quickly for on-air and digital use.

• Sales: Personalize ad copy to make spots more relevant. Automate proposal and spec-spot creation to shorten turnaround time.

Think of AI as “augmentation, not automation.” AVOID making radio sound robotic. Use these tools to make radio smarter, faster, and more human. Enhance talent; don’t erase it. Protect authenticity and listener trust — radio’s enduring differentiator. Develop a station AI policy covering attribution, verification, and data privacy.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: The Fine Art of Talking with Talent

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgTalk show hosts are not motivated or driven like disk jockeys or salespeople. Most general managers have never managed talk show hosts. Few program directors have managed talk show hosts. My career has been blessed with daily exchanges with the best talk show hosts in history. Here are some suggestions I would like to share on how to have a superior relationship with talk stars.

• Listen to the show. Talk hosts are performers committing an unnatural act. They are on a stage with no audience. They hear no applause, little immediate feedback, and this leads to paranoia. Was that topic good? Was the joke funny? You’re the audience.

• Give one “note” at a time. Whatever method you use to motivate a salesperson, do the opposite with on-air talent. Talk talent cannot work harder. They are working as hard as they possibly can every moment. You don’t have to motivate them to go on more sales calls. The motivation comes from telling a host what you enjoyed – what you thought was fun or funny. Compliments won’t make them take it easy; it will make them want more compliments – applause. Applause is the motivation.

You may hear several elements on a show that could be improved. Keep the list to yourself. Select the most urgent item that could be improved and share that one and only that one.  Bring up another suggestion next week. Offering more than one “repair” can be devastating. Surround all suggestions with many compliments.  It works.

• Unless a talent posts under your station’s actual social media account, their social media posts are frankly none of your business. Facebook is just not as important – not as your station. Let it go.

• No other entertainer has as hard a job as a radio talk show host.  Talk show hosts have to create multiple hours from scratch. Actors on a sitcom need to learn 22 minutes of script – script they didn’t write; 11 writers did that for them. How much are you paying for writers for your talk shows? Oh! Entertainers in other media have production assistants, interns, writers, coaches, dressers, rehearsals. How much support staff do your hosts have? Oh! Talk show hosts perform a daily miracle for your company. Lunch barter isn’t enough.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Joe Thomas Broadcasts from CES2026

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Nationally syndicated morning drive host Joe Thomas (center) is pictured here at last week’s CES2026 trade show in Las Vegas where he broadcast to his “First Thing Today” show to his 50-plus affiliates via Talk Media Network. Thomas says, “It’s an amazing event and if you dig past the robot lawn mowers and giant TV’s you’ll find amazing folks like Commonwealth Fusion Systems’ Dr. Alex Creely (left) and Siemens’ Dr. Thiago Ribeiro (right). Thanks to Holland Cooke who convinced me years ago that it doesn’t matter what your politics are, this impacts everybody! (and you all should read Lawrence Ford‘s new book, The World DOES Need You!)”

Industry News

TALKERS News Notes

“Truth Matters” Show to Launch. A new weekend program titled, “Truth Matters with Tom Donahue Angeline Marie” is debuting next Saturday (1/17) on the Salem Radio Network. Donahue says, “We have been friends and colleagues for over 15 years. We co-hosted several popular podcast series in the past. We hold similar political views, and we are both inspired to deliver our takes reporting on the most compelling topics from a factual and rational perspective. Always from a Christian, America First, independent conservative vantage point. We plan to shed light and insight on the prevailing controversies, coverups, and conspiracies.” 

WBUR to Debut New Business Show. Public radio outlet WBUR, Boston announces the debut of a new business-focused series titled, “The WBUR Breakfast Club,” designed to bring Boston decision makers together to connect and explore the most pressing issues facing business leaders today. The inaugural event on Thursday, January 22, features Patagonia CEO Ryan Gellert in conversation with Ari Shapiro, former host of NPR’s “All Things Considered.”

Industry Views

CES2026: ICYMI

By Holland Cooke
Consultant

imgCars were some of the big stars at CES. Not flying cars, which were news there, years ago. But cars that drive themselves, and how the cars we still drive are safer and smarter — some smaller, very inexpensive — and electric cars that go longer between charges. Solar powered cars are coming, among other sustainability breakthroughs like farming with less chemicals and appliances that use lots less energy.

But the biggest buzz this year was Artificial Intelligence, the secret sauce in much, possibly most, of what’s new. There is angst about AI, forecast to eliminate as many as half of entry‑level white‑collar jobs within five years. In the session “Future-Ready: Shaping the Workforce in the AI Era,” employers were urged to “Reimagine, not adapt” workflows. “And put your employees at the center of reimagination.” It’s all happening quickly. One speaker quipped “ChatGPT is SO 2022.”

Watch/read/hear/download my week-long coverage from Las Vegas at HollandCooke.com. MUST-SEE: Video of the Caterpillar keynote.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn