Industry News

“Free Talk Live” Goes Independent Post-GCN

The nationally syndicated program “Free Talk Live” announces that it will continue operating as a completely independent program after Genesis Communications Network ceases operations on May 5.im Program founder Ian Freeman – who is currently in federal prison after a crypto-currency fraud conviction – thanked GCN and CEO Ted Anderson for 20 years of great syndication service. Freeman says the change will mean no recorded network inventory for affiliates and the elimination of the middleman means no more affiliate agreements. He adds that the current hosts of the program are dedicated to keeping “Free Talk Live” on the air.

TALKERS 2024 Uncategorized

Powerful Agenda Being Set for TALKERS 2024: Radio and Beyond

The forthcoming 27th annual installment of  the talk media industry’s longest running and most important national gathering will be meticulously documented on video for posterity. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state of the art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.”  Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance.  We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’  It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’”

All TALKERS 2024 activities take place in the Lawrence Herbert School of Communication on the campus of Hofstra University

REGISTRATION DESK OPEN

7:30 am to 5:00 pm

Registration Director: Barbara Kurland, Business Manager, TALKERS

Assistant Registration Director: Debbie Bernstein, Associate, TALKERS

EXHIBITION DISPLAYS OPEN

8:00 am to 5:00 pm

Backbone Networks

Representatives: George N. Capalbo, CTO; George L. Capalbo, Marketing Communications Director; Richard Cerny, President

Broadcasters General Store

Representatives: David Antoine, CBRE/CBNT, Sales Engineer; Buck Waters, Outside Sales Rep

Comrex

Representative: Chris Crump, CBNE, Senior Director of Sales & Marketing

BREAKFAST

8:00 am to 9:00 am

“Studio A” Television Sound Stage

Master of Ceremonies: Kevin Casey, VP/executive editor, TALKERS

Special Conference Kickoff: “Gaining Traction in a Noisy World”

Speaker: Joe “Pags” Pagliarulo, Host, “The Joe Pags Show”

Presentation of the Lifetime Achievement Award

Presenter: Mark Goldman, Co-founder/Media Relations Specialist, Goldman McCormick Public Relations.

Recipient: Howie Carr, Host, Howie Carr Radio Network

Sponsored by Sean Hannity / Premiere Networks

OPENING SESSION

9:00 am to 9:40 am

“Studio A” Television Sound Stage

Singing of the National Anthem 

Performed by: Daliah Wachs M.D., Host, “The Dr. Daliah Show”

Welcoming Greetings: “Radio and Beyond”

Speaker: Michael Harrison, Publisher, TALKERS

Presentation of the Woman of the Year Award

Special Remarks: Dave Gorab, VP/GM Talk Programming, SiriusXM Satellite Radio

Presenter: Larry Young, Host, WOLB, Baltimore

Recipient: Sharon “Sherry” Madison, Executive Producer, the Joe Madison Show, SiriusXM Satellite Network

Award Acceptance: TBA

Special Presentation: The Case for AM Radio

Introducer: Alex Fife, VP/Operations, Southeast, iHeartMedia, Total Traffic & Weather Network

Speaker: Bill Brady, Owner/Host, KFNX, Phoenix

Sponsored by the Doctor Asa Show

PANEL DISCUSSION: “GENERATING NEWS/TALK REVENUE IN THE DIGITAL ERA”

9:45 am to 10:25 am

“Studio A” Television Sound Stage

Introducer: Joe Thomas, Owner/PD/Host, WTON, Staunton, VA

Moderator: Steve Lapa, President, Lapcom Communications Corp.​

Panelists: Vince Benedetto, CEO, Bold Gold Media Group; John Caracciolo, President/CEO, JVC Broadcasting; Kathy Carr, President, Howie Carr Radio Network; Ron Hartenbaum, Managing Member, Crossover Media; Julie Talbott, President, Premiere Networks

Sponsored by The Martha Zoller Show

FIRESIDE CHAT: “THE STATE OF SPORTS TALK RADIO”

10:30 am to 10:55 am

“Studio A” Television Sound Stage

Host: Michael Harrison, Publisher, TALKERS

Guest: Fred Toucher, Co-host, Morning Show, WBZ-FM (98.5 The Sports Hub), Boston

Sponsored by Backbone Networks

PANEL DISCUSSION: “BRAVE NEW WORLD”

11:00 am to 11:35 am

“Studio A” Television Sound Stage

Moderator: Harry Hurley, Morning Host, WPG, Atlantic City

Panelists:  Scot Bertram, GM, WRFH/Radio Free Hillsdale 101.7 FM; Heather Cohen, President, The Weiss Agency; Steven Goldstein, CEO, Amplifi Media; Matthew B. Harrison, Esq., VP, associate publisher TALKERS / Senior Partner, Harrison Media Law; John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University.

Sponsored by Premiere Networks

PANEL DISCUSSION: “PROGRAMMING NEWS/TALK RADIO”

11:40 am to 12:20 pm

“Studio A” Television Sound Stage

Introducer: Paul Vandenburgh, Owner/Host, WGDJ (Talk 1300), Albany

Moderator: Mike McVay, President, McVay Media Consulting

Panelists: Grace Blazer, VP, National NTS Brand Coordinator, Director of News and AM Programming Florida Region, iHeartMedia Miami; Phil Boyce, SVP, spoken word format, Salem Media Group; Ops VP, New York region/WMCA/ AM 970 The Answer; Bill Hess, Corporate PD, News/Talk, Cumulus Media / PD WMAL, Washington, DC; Scott Lakefield, APD, WOR, New York; Doug Stephan, CEO/founder, Stephan Multimedia/host “Good Day” morning show; Greg Stocker, Brand Manager, WPHT, Philadelphia.

Sponsored by The Ramsey Show

KEYNOTE ADDRESS: GLENN BECK 

12:25 am to 12:55 pm

“Studio A” Television Sound Stage

Speaker: Glenn Beck, Host, “The Glenn Beck Show” / Premiere Networks

Sponsored by Resorts Casino Hotel Atlantic City

LUNCH

1:00 pm to 2:25 pm

“Studio A” Television Sound Stage

Lunch Master of Ceremonies: Michael Harrison, Publisher, TALKERS

Dean’s Message: “Welcome to Hofstra”

Speaker: Mark Lukasiewicz, Dean, Lawrence Herbert School of Communication, Hofstra University

Special Greeting: “In Front of the Camera” 

Speaker: Rob Finnerty, host, “Wake Up America,” Newsmax TV

Presentation of the Humanitarian of the Year Award

Recipient: John Curley, Host, KIRO, Seattle

Broadcasters Foundation of America Donation/Spotlight

Presenter: Harry Hurley, Morning Show Host, WPG, Atlantic City

Acceptance: Scott Herman, Chairman, Broadcasters Foundation of America

Sponsored by Newsmax TV

SPECIAL PRESENTATION: “THE GREAT DEBATE”

2:30 pm to 3:00 pm

“Studio A” Television Sound Stage

Debaters:  Mike Gallagher, Host, Salem Radio Networks; Thom Hartmann, Host, WYD Media

Moderator: Lee Harris, Director, Integrated Operations, NewsNation / WGN, Chicago

Sponsored by Our American Stories 

PANEL DISCUSSION: “BEYOND POLITICS”

3:05 pm to 3:40 pm

“Studio A” Television Sound Stage

Moderator: David Bernstein; GM, Broadcast Operations, TALKERS

Panelists: Asa Andrew, M.D., Host, the Doctor Asa Show; Mike “Bax” Baxendale, Co-host, Morning Show, WAQY (Rock 102), Springfield, MA; Lee Habeeb, CEO/Host/Producer, “Our American Stories”/American Private Radio; Danielle Lin, Producer/Host, “The Art of Living and the Science of Life”; Walter Sabo, consultant, Sabo Media Implementers/Host “Sterling On Sunday”; Daliah Wachs, M.D., Host, “The Dr. Daliah Show.”

Sponsored by Doug Stephan’s “Good Day”

PANEL DISCUSSION: “BEHIND THE MIC”

3:45 pm to 4:20 pm

“Studio A” Television Sound Stage

Moderator: Joe “Pags” Pagliarulo, Host, “The Joe Pags Show”

Panelists: Howie Carr, Host, Howie Carr Radio Network; Dom Giordano, Host, WPHT, Philadelphia; Jeff Katz, host, WRVA, Richmond; Chris Krok, Host, WBAP, Dallas; Frank Morano, Host, WABC, New York/Red Apple Audio Networks; Martha Zoller, Host, WDUN, Gainesville, GA

Sponsored by Radio America

PANEL DISCUSSION: “THE BIG PICTURE”

4:25 pm to 5:05 pm

“Studio A” Television Sound Stage

Moderator: Michael Harrison, Publisher, TALKERS

Panelists: Kraig T. Kitchin, CEO, Sound Mind, LLC; Chad Lopez, President, WABC, New York/Red Apple Audio Network; Chris Oliviero, Market President, Audacy New York; Deborah Parenti, Publisher, Radio Ink RBR+TVBRTavis Smiley, Host / Owner, KBLA, Los Angeles/Smiley AudioMedia; Lisa Wexler, Host, WICC, Bridgeport.

Sponsored by The Michael Berry Show 

CLOSING RECEPTION

5:10 pm to 6:15 pm

“Studio A” Television Soundstage

Presentation of Freedom of Speech Award

Closing Reception Master of Ceremonies: Harry Hurley, Host, WPG, Atlantic City

Special Guest Speaker: Brian Kilmeade, Host, FOX News Radio / FOX News Channel

Presenter: Michael Harrison, Publisher, TALKERS

Recipient: John Catsimatidis, CEO/Owner, WABC, New York / Red Apple Audio Network

Sponsored by C. Crane

More TBA

Program agenda subject to change without notice

Attendance at the conference is limited to members of the working media and directly associated industries as well as communication students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited and the agenda outstanding, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. The closest hotel to the conference is the nearby Long Island Marriott-Uniondale but it is nearly sold out. For a list of area hotels within a short drive to Hofstra, please click here.

Industry News

Cumulus Issues Preliminary Q1 Operating Results

Cumulus Media releases preliminary operating results for the first quarter of 2024 (January 1 – Marchim 31). The company says it expects to report net revenue in a range of $199 million to $201 million – change of between 3.3% and 2.3%. It also expects to report a net loss in a range of $(14.9) million to $(13.4) million and Adjusted EBITDA in a range of $7.65 million to $9.15 million. The company will report its actual first quarter 2024 operating results on Friday, May 3.  

Industry Views

Monday Memo: It’s Artificial Intelligence

By Holland Cooke
Consultant

imI asked ChatGPT: “Vendors are now offering radio stations a service that delivers advertising commercial copy generated by AI. Because AI draws from what’s already been done, this risks sound-alike scripts. Is there a list of commercial clichés users should instruct AI to exclude?”

Instantly, the robot replied: “While there isn’t a definitive list of commercial clichés, as they can vary depending on industry, audience, and cultural context, here are some common examples to consider instructing AI to avoid:

1. Don’t miss out!

2. Limited time offer!

3. One-of-a-kind deal!

4. Act now!

5. For a limited time only!

6. Unbeatable prices!

7. Revolutionary product!

im

8. Best in class!

9. Cutting-edge technology!

10. Guaranteed satisfaction!

11. Change your life today!

12. Once in a lifetime opportunity!

13. Hurry, while supplies last!

14. Get yours today!

15. New and improved!

These are just a few examples, and there are many more clichés that could be included in such a list. It’s also important to consider the specific audience and context when identifying and excluding cliches from AI-generated advertising commercial copy.”

Skynet has become self-aware. 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Stephanie Miller Among Those To Enter Buffalo’s HOF

Buffalo Hall of Fame The Buffalo Broadcasters Association (BBA) has announced this year’s Broadcasting Hall of Fame inductees; Stephanie Miller included on the list is syndicated talk show host Stephanie Miller. Buffalo Broadcasters Association president Steve Monaco comments, “Our Hall of Fame classes become more impressive every year. Each inductee has made important contributions to broadcasting in Buffalo.” A standup comedienne and best-selling author, Miller gained her first radio experience doing comedy bits on Sandy Beach’s morning show. She began her talk radio career at Los Angeles’ KFI in 1994. Miller would later host afternoons in Los Angeles at KTZN in 1997, before doing evenings at KABC (1997 – 2000). Her show was heard on progressive news/talk KTLK from 2005 – 2013 and she started the “Stephanie Miller’s Happy Hour” podcast. In a 1995 Los Angeles Times interview, Miller admitted, “I never thought about doing talk radio. To me talk radio was like old gray-haired guys talking about the budget.” Miller’s fellow BBA 2024 inductees will be former WGR sports radio morning host Howard Simon; former WGR-TV news anchor/reporter Sheila Murphy (who was a news reporter/anchor at Buffalo radio outlets WGR-AM and WBEN); network television producer/writer/actor Nick Bakay; former WKBW-TV reporter Mary Travers Murphy; morning radio team Shredd & Ragan; WGRZ-TV videographer J. Dooley O’Rourke; and former director of national sales for Buffalo/Toronto Public Media Jim DiMino. The Buffalo Broadcasters Association Hall of Fame Dinner will be held September 19 at 7:00 pm at Samuel’s Grande Manor in Williamsville.
Industry News

Travis’ Atlanta, Seattle Travelogue

Clay TravisThis past Tuesday (4/16) in Atlanta, Clay Travis of Premiere Networks’ “The Clay Travis & Buck Sexton Show” joined Georgia leaders, lawmakers, and over 300 attendees at Greater Georgia’s Second Annual Legislative Awards Ceremony. Among those at the Travis-emceed  event included Georgia Governor Brian Kemp; Lieutenant Governor Burt Jones; former Senator/Greater Georgia chair Kelly Loeffler; and Georgia House Speaker Jon Burns. Then the following night (Wednesday, 4/17), Travis was in Washington State where he spoke at Hillsdale College’s National Leadership Seminar in Bellevue. The biannual event drew over 500 attendees and addressed politics; economics; and culture. Hillsdale College is a sponsor of “The Clay Travis & Buck Sexton Show,” which airs weekdays 12:00 noon – 3:00 pm (ET) on more than 470 stations. During his trip, Travis visited/broadcasted live from Dickey Broadcasting Atlanta news/talk WFOM “XTRA 106.3 FM,” and iHeartMedia Seattle news/talk KPTR “1090 The Patriot.” Travis formerly hosted FOX Sports Radio’s weekday morning “Outkick The Coverage with Clay Travis.”  Pictured above: Hillsdale College president Dr. Larry P. Arnn (left) and Clay Travis (right) at Hillsdale College’s National Leadership Seminar
Industry News

BFA Honors Industry Leaders

BFASeveral notable industry executives were honored by the Broadcasters Foundation of America during the organization’s annual breakfast held this past Wednesday (4/17) at the NAB Show in Las Vegas. Among those cited was RAB president/chief executive officer Erica Farber, the recipient of the Lowry Mays “Excellence in Broadcasting Award.”  Pictured above (l-r): McVay Media Consulting president Mike McVay; Wiley partner Kathleen Kirby; CBS Radio and ABC Radio executive Don Bouloukos; Erica Farber; NBCU Local chief revenue officer/president, commercial operations Frank Comerford; ABC Affiliate Relations, Disney Platform Distribution executive vice president John Rouse; and ABC Radio Network president/ESPN Radio senior vice president Traug Keller.
Industry Views

Lee Harris is This Week’s Guest on Harrison Podcast

Radio journalist, personality, media manager and tech creator Lee Harris is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” It’s been nearly a year since Harris surprised the world of broadcast journalism when he announced that after nearly 30 years, he would be leaving one of the most important positions in all-news radio – morning anchor at the legendary 1010 WINS, New York. He left by his own choice to accept the position of director of integrated operations with NewsNation, the new and rapidly growing cable news network, where he would be responsible for the development and distribution of the multi-platform operation’s audio content. Based at NewsNation’s New York newsroom, this Edward R. Murrow Award-winner would also assist in news writing and the creation of NewsNation specials. He is also playing a large hand in the programming of the company’s major radio property – the historic WGN, Chicago. Harrison and Harris discuss a variety of subjects from 1010 WINS history back to its top 40 roots to NewsNation’s positioning as an unbiased news platform. (Harris will moderate “The Great Debate” between Mike Gallagher and Thom Hartmann scheduled for TALKERS 2024 on June 7.) Harrison and Harris’s fascinating conversation also covers AI and technology’s impact on programming. Listen to the podcast in its entirety here.

Industry News

KSL, Salt Lake City Adds “America Tonight”

Kate DelaneyThis past Sunday (4/14) in Las Vegas, Kate Delaney was a keynote speaker for the NAB Leadership Foundation’s “Focus on Leadership” speaker series. The “America Tonight” host comments, “I was honored to speak at NAB this year. Radio, at its best, keeps and grows an audience with great storytelling, innovative use of audio and the experience you create for listeners.” Delaney’s NAB appearance coincided with the announcement that her Talk Media Network show joins the nighttime lineup of Bonneville Salt Lake City news/talk KSL, which just received an NAB Crystal Radio Award. “I’m thrilled ‘America Tonight’ can now be heard on KSL,” Delaney states. “It’s a powerful station with a rich history of serving its listeners.” Program director Kevin LaRue adds, “KSL is excited for overnight news programming with a combination of solid information and a big personality to be a trusted companion to our listeners.” Talk Media Network CEO Josh Leng remarks, “Kate Delaney is a pro’s pro. She’s made her own luck, through hard work and great communication. Talk Media Network is proud to be expanding her audience. Thank you KSL for continuing to invest in radio. Your operation is one of the best, shining examples in our business.” Meanwhile, “Amazing Americans” founder Jerry Schemmel passes hosting duties of the weekly, one-hour show he started in 2019 to Delaney who looks forward “to continuing to share compelling and captivating and inspirational stories of human achievement. Radio listeners are hungry for authentic, true-life stories, to leave them feeling inspired.” Meet Kate Delaney at TALKERS 2024: Radio and Beyond on June 7 at Hofstra University.
Industry News

Triton Digital Releases March Podcast Ranker

imAs measured by Triton Digital’s Podcast Metrics measurement service, SiriusXM Podcast Network remains #1 on March’s “Top Sales Networks Report.” Per the data, SiriusXM Podcast Network’s stats are 42.5 million average weekly downloads/13.2 million average weekly users. It is again followed by (#2) NPR with 25.1 million average weekly downloads/7.0 million average weekly users and (#3) Wondery, 21.0 million average weekly downloads/6.8 million average weekly users. The top three downloaded podcasts were NPR News Now (NPR); Dateline NBC (NBCUniversal News Group); and Crime Junkie (audiochuck). Ranked by total listeners, NPR News Now (NPR); Crime Junkie (audiochuck); and Up First (NPR) are again first, second, and third, respectively. Among March debuts were Three (SiriusXM Podcast Network, both downloads and listeners); Killer Psyche (Wondery, downloads); and Environment (NPR, listeners). Participating Sales Networks include content owners/creators and sales representation organizations. Any sales network or publisher with a United States audience is eligible to participate in the U.S. Podcast Report. The March reporting period is February 26, 2024 – March 31, 2024).
Industry News

TALKERS News Notes

OutKick, the national multimedia sports platform, continued its growth trajectory in Q1 of 2024 versus Q4 of 2023 with 81 million total multiplatform views, up 10%, and 78 million total multiplatform minutes, up 7%, according to Comscore. The platform also saw 6.1 million average monthly multiplatform unique visitors. Additionally, OutKick in March 2024 garnered 24 million total multiplatform views, up 2% versus February 2024, and 23 million total multiplatform minutes, up 4% from the previous month, according to Comscore. In commenting on the digital performance, SVP/managing editor Gary Schreier tells TALKERS, “I’m excited to see OutKick’s continued growth in Q1 of 2024. It’s a direct result of our talented and smart team who push the boundaries on any topic, which separates us from other sports sites. OutKick takes on the important issues and asks the vital questions in sports that our competitors seem afraid to touch.”

As a way to help medium- and small-market stations maximize political advertising in the upcoming midterm elections, Gen Media Partners and the Ten-Minute Trainer Network will conduct a free webinar next Wednesday (4/24) at 12:00 noon (ET). According to Gen Media Partners executive vice president Greg Tacher, “Preparation is vital to ensure stations take full advantage of the political cycle. This is a terrific opportunity for small and medium market stations to gain free valuable knowledge that can help them generate political advertising revenue.” Ten-Minute Trainer Network/P1 Learning president Bryan Marriott adds, “The Ten-Minute Trainer Network is excited to partner with Gen Media Partners to bring this important and timely webinar. In less than an hour, attendees will gain valuable insights from political advertising experts.” The webinar will be hosted by Gen Media Partners’ senior vice president of political/issue advocacy & strategic alliances Roger Rafson; vice president/political strategies manager Linley Grande; and political broadcast strategist Heather Karban. Gen Media Partners is an independently-owned media sales and content organization; The Ten-Minute Trainer Network is a collaboration between P1 Learning and The Swagger Institute.  Click here for the link to register.  

The debut episode of iHeartPodcasts’ weekly “I Choose Me with Jennie Garth” is set to be released April 30. Actress/entrepreneur/designer Garth played “Kelly Taylor” for ten seasons on “Beverly Hills, 90210” and “Val Tyler” on “What I Like About You.” When “Kelly Taylor” found herself in a love triangle and was forced to choose one man, she said, “I choose me.” Those three words stayed true to Garth in real life, becoming her formula for fulfillment she wants to share with listeners. “I Choose Me” is the second venture with Garth and iHeartPodcasts, as she’ll continue to host “9021OMG” with her friend/former co-star Tori Spelling.

Ratings Takeaways

March 2024 PPM Ratings Takeaways – Part Three

imMarch 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audiosubscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are February 2024 – March 2024 (6+).

PORTLAND

News/Talk

KXL 6.9 – 6.5, #2 – #2

KEX 1.5 – 1.8, #21 – #20

KUFO .8 – .8, #24 – #23

KPAM .1 – .2, #34 – #32

News

None

Sports Talk

KFXX 1.6 – 1.5, #20 – #21

KXTG 1.2 – 1.5, #22 – #21

KPOJ .6 – .5, #26 – #26 (Trailblazers)

KMTT .1 – .2, #34 – #32

KFXX Stream  DNA – .1, DNA – #36

Public Radio News/Talk

KOPB 5.1 – 5.8, #4 – #3

KOPB Stream  1.0 – .7, #23 – #25

CHARLOTTE

News/Talk

WBT-AM/FM 4.6– 4.0, #8 – #8

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 3.4 – 3.9, #14 – #9 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 4.9 – 4.4, #6 – #6

WNSC .8 – .8, #18 – #20

WFAE-HD3 DNA – DNA, DNA – DNA

SAN ANTONIO

News/Talk

WOAI 2.7– 2.6, #14 – #14 (Spurs)

KTSA 2.3 – 1.9, #16 – #17

News

None

Sports Talk

KTFM .9 – .8, #25 – #24

KTKR .5 – .5, #30 – #29

KZDC .3 – .4, #33 – #32

Public Radio News/Talk

KSTX 2.3 – 2.7, #16 – #13

SACRAMENTO

News/Talk

KFBK-AM 7.3 – 6.5 #3 – #4

KSTE-AM 2.9 – 2.5, #12 – #16

News

None

Sports Talk

KHTK 1.4 – 1.7, #18 – #18 (Kings)

KIFM .9 – .9, #23 – #21

KIFM Stream  DNA – DNA, DNA – DNA

Public Radio News/Talk

KXJZ 2.8 – 2.8, #13 – #13

KQEI .3 – .3, #27 – #22

KQED .1 – .1, #29 – #29

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 4.5 – 3.8, #9 – #10

KDKA-AM Stream  .3 – .2, #23 – #25

News

None

Sports Talk

KDKA-FM 7.6 – 8.4, #3 – #2

KDKA-FM Stream  .6 – .4, #19 – #21

WBGG DNA – .1, DNA – #26

Public Radio News/Talk

WESA 5.2 – 5.2, #8 – #8

Note: Sports/talk KDKA-FM’s +.8 (7.6 – 8.4) represents Pittsburgh’s largest (6+) February 2024 – March 2024 increase.

SALT LAKE CITY

News/Talk

KSL-AM/FM 6.4 – 6.7, #3 – #2

KNRS-AM/FM 3.1 – 2.6, #13 – #17

KKAT DNA – DNA, DNA – DNA

News

None

Sports Talk

KALL .8 – .9, #23 – #23

KZNS-FM .7 – .5, #24 – #24 (Utah Jazz)

KZNS-AM .1 – .3, #28 – #26 (Utah Jazz)

KZNS-AM Stream  .1 – DNA, #28 – DNA (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.8 – 3.4, #15 – #13

KBYU-HD2 Stream  .3 – .1, #27 – #27

KUMT DNA – .1, DNA – #27

LAS VEGAS

News/Talk

KMXB-HD3 .9 – 1.1, #26 – #26

KXNT .6 – .5, #29 – #30

KMZQ DNA – .1, DNA – #37

KXNT Stream .1 – DNA, #36 – DNA

News

None

Sports Talk

KKGK .3 – .6, #32 – #28 (Golden Knights)

KWWN .6 – .4, #29 – #32

KRLV .2 – .2, #34 – #33

KENO DNA – .1, DNA – #37

Public Radio News/Talk

KNPR 1.6 – 1.7, #22 – #22

ORLANDO

News/Talk

WTKS 5.0 – 5.9, #7 – #5

WDBO 3.1 – 3.5, #13 – #12

WFLF .8 – .7, #19 – #19

WFYY-HD3 .3 – DNA, #24 – DNA

News

None

Sports Talk

WYGM .8 – .8, #19 – #18 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.4 – 1.7, #14 – #15

CINCINNATI

News/Talk

WLW 10.2 – 11.3, #2 – #1

WKRC 6.1 – 6.0, #5 – #5

News

None

Sports Talk

WCKY 1.1 – 1.0, #19 – #19

WSAI .6 – .6, #21 – #21

Public Radio News/Talk

WVXU 3.1 – 3.2, #10 – #10

Note: In addition to advancing to #1, news/talk WLW’s +1.1 (10.2 – 11.3) represents Cincinnati’s largest (6+) February 2024 – March 2024 increase.

CLEVELAND

News/Talk

WTAM 5.8 – 5.4, #9 – #9 (Cavaliers)

News

WMMS-HD2 DNA – .1, DNA – #23

Sports Talk

WKRK 3.7 – 4.3, #11 – #10

WKRK Stream .4 – .4, #21 – #21

WARF .2 – .2, #22 – #22

Public Radio News/Talk

WKSU 6.4 – 7.2, #6 – #5

WKSU-HD4 DNA – DNA, DNA – DNA

KANSAS CITY

News/Talk

KMBZ-FM 4.4 – 5.3, #6 – #4

KCMO-AM 2.3 – 2.0, #14 – #16

KMBZ-AM 1.8 – 1.4, #17 – #18

KMBZ-FM Stream .8 – 1.0, #22 – #22

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.0 – 1.8, #12 – #17

KCSP Stream  .3 – .1, #25 – #29

KWOD .1 – .1, #28 – #29

Public Radio News/Talk

KCUR 2.9 – 2.9, #13 – #12

KANU-HD2 DNA – DNA, DNA – DNA

Notes: News/talk KMBZ-FM’s +.9 (4.4 – 5.3) represents Kansas City’s biggest (6+) February 2024 – March 2024 increase.

Conversely, sports/talk KCSP’s -1.2 (3.0 – 1.8) is the market’s largest (6+) February 2024 – March 2024 decrease.

COLUMBUS

News/Talk

WTVN 5.3 – 5.2, #7 – #8

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 7.2 – 8.6, #2 – #2 (Blue Jackets)

WBNS-AM .3 – .4, #21 #20 (Blue Jackets)

WMNI .1 – .3, #22 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 5.6 – 5.9, #6 – #6

Note: Sports/talk WBNS-FM’s +1.4 (7.2 – 8.6) represents Columbus’ largest (6+) February 2024 – March 2024 increase.

Up next: March 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Industry Views

Sabo Sez: Tap into The Book of Secrets

By Walter Sabo
Consultant, Sabo Media Partners
A.K.A. Walter M. Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imGrowing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register?  The answer is not complicated but it is complex.

A great amount of energy and brain power goes into brand names, logo design, show topics but very little study is made of how often a company should deliver information to their target. The answer to the question of “how often” is critical to landing marks in the Nielsen diary, seeking for your station online or in-car. Effective frequency is essential to everyone’s success!

“When you’re sick of the song, that’s when the listener is just hearing it…” isim about all the science any of us have been tutored in on the subject of effective frequency.

Frequency of message has, in fact, been studied for over 100 years and the answers are astonishing!  The most important, useful  frequency of message studies are in the book, Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness.

I bought the book in 1981 to find answers to how much external advertising does a station need to win (remember?)… how often to rotate a song promo or topic? The answers are not found in myth and legends but in hard studies conducted by companies such as Lever Brothers and Procter & Gamble.

The book was assembled by the Association of National Advertisers. It is a collection of landmark major studies on how memory is Impacted by the frequency of message exposure.  Expertise on the workings of memory is obviously the most important knowledge in a Nielsen diary market and vital to growth in metered markets if a station has been starved of a promotion budget. This book was edited by the head of research for Lever Brothers, Michael J. Naples.

The next three Sabo Sez columns will highlight more actionable data from the book. For example, the studies in the book offer hard data about on how many spots your listener can tolerate, how often to state and restate the topic, phone number, your name and more. This book has, by far, offered my work the most powerful guidance of any source.

Here are a few facts you might be able to put to use right now:

1. The first and last spot in a cluster enjoys the greatest recall. Promos work equally well in either position. Spots placed first and last should be charged more.

2. Moving money out of a TV campaign and putting it into a radio campaign will neither diminish nor improve response. BUT holding the money in a TV campaign and adding money for a radio campaign will improve response.

3. Stunning: For many product categories, daypart significantly impacts the likelihood of conversion to sales. Food product commercials, according to an Ogilvy & Mather study, convert to sales significantly better in late night, fringe time than in daytime.  In fact, food product ads in prime time have a negative impact on sales.

4. Properly conducted research for consumer goods products can be successfully applied to media content development.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

NAB Show: Navigating the Podcast Advertising Landscape

By Holland Cooke
Consultant

imYesterday’s column outlined techniques that will make podcast interviews click. And here are my notes from another NAB Show session, about podcast advertising. Panelists included agency people who spend LOT$ advertising in podcasts.

Glenn Rubenstein, CEO, Adopter Media: “Don’t over-stuff your ad breaks.”

Sean King, SVP/GM Media & Entertainment, Veritone: Ads from radio DON’T work. “Podcast listeners really connect to their hosts. So, these ads are viewed more like recommendations from a friend.”

Saying “ads are content too,” Krystina Rubino, GM Right Side Up spoke of “an inherent, very close relationship between the host and the audience. Don’t over-script the ads. The vast majority of podcast ads that are working are host endorsements.”

In Q+A, I asked “What can podcasters learn from broadcasters?” Krystina noted a podcast faux pas: “reading an ad like they’ve never seen the copy before.” 

MORE on podcasting at HollandCooke.com 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

TALKERS News Notes

Longtime WIBC-FM, Indianapolis talk radio host Tony Katz is entering into national syndication via Key Networks, beginning April 22. “Tony Katz Today” will air live Monday through Friday from 12:00 noon to 3:00 pm ET from Urban One’s news/talk WIBC-FM and a weekend program is also available for air on Saturday or Sunday.

iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network announces a new original series titled, “Family Therapy: The Podcast,” hosted by psychotherapist Elliott Connie. It will document a family’s journey to healing through live group and individual therapy sessions. President of creative development and production Dollie S. Bishop says, “We are excited to announce ‘Family Therapy: The Podcast’ and share this incredible journey with listeners. Elliott Connie is a brilliant counselor, and our hope is that this series will entertain, educate and empower people to prioritize mental wellbeing and strengthen familial bonds.”

Audacy Podcasts adds a new show from Puck, the new media company focused on putting journalists at the center of its business model, with “Fashion People,” hosted by Lauren Sherman, a leading voice in the fashion community and writer of Puck’s private email “The Line Sheet.”

A new podcast from New England Public Media uses a mix of storytelling, psychological insight, and societal commentary to examine the stories we don’t tell, what they say about our world, and what they do to our minds. “The Secrets We Keep,” is hosted by veteran NEPM reporter Karen Brown and uses the lens of secrets to explore societal taboos and stigmas around sexual orientation, abortion, genetic origins, family scandals, and money – through the voices of secret-keepers, and those kept in the dark.

Industry News

Erica Farber Honored with MIW’s Inaugural “Impact Award”

Mentoring and Inspiring Women in Radio, Inc honors RAB president and CEO Erica Farber with the inaugural “Impact Award.” This honor is “dedicated to honoring a woman who has effected positive change on multiple fronts. A true champion of service, this individual actively engages with impactful organizations, generously contributing their time, wisdom, network, and resources. They are deeplyim involved, consistently doing the work necessary to drive meaningful change.” Farber’s long and storied broadcasting career includes her work leading the RAB for the past 12 years. MIW board president Ruth Presslaff says, “What more can be said about Erica that hasn’t yet been said? She is a strategic thinker and true trendsetter who gives generously of her time and wisdom. MIW is a better organization because of her.  The industry has been enriched in countless ways because of her. What an impact this woman has made!” Farber comments, “I am deeply honored. Being recognized by such influential women in the industry is incredibly meaningful and humbling to me. I owe immense gratitude to the mentors and inspirational women who have supported and uplifted me along the way. They are the foundation of my success. My heartfelt thanks go to Ruth and the MIW Board, and to all of you who share my passion for radio and the impactful work we are privileged to do every day.”

Industry Views

NAB Show: Directing Real People on Camera

By Holland Cooke
Consultant 

imIf you’re looking to jump-start – or optimize – your video interview technique, this session alone was worth the trip to Las Vegas. Washington-based video content strategist/producer/interviewer Amy DeLouise and cinematographer/gaffer Anne Saul delivered a soup-to-nuts “Boot Camp” session to an overflow crowd.

For the decks, hit AmyDeLouise.com, click Slide Decks then Real People Boot Camp, parts 1 and 2. You can devour an impressive tutorial of production techniques, including specifics about equipment and how-to-use-it.

Even if you’re just doing radio or podcast interviews, Amy offered some useful tips:

“Nervous Speaker Technique”: Before the interview, chat ‘em up, perhaps asking for a personal anecdote, i.e., “Why did you decide to become a _____?” If you are shooting video, do the B-roll and walk-and-talk shots first. Then, when they’ve gotten used to you and the set-up, start the interview. “Worst case: Let them take a break, ‘Go do some emails,’ then resume in 20 minutes.”

“The Contradict Me Technique”: Because “some speakers are very reserved, they won’t show emotion unless they feel they need to correct your misunderstanding.” So, bait them: “Isn’t A.I. just a gimmick?”

“The Shorter Answer Technique”: Some speakers have a LOT to say,’ so Amy says let them get it out of their system, THEN ask “How would I explain this to my children?”

“Two Do-Over Techniques”: If you want to re-ask a question, fib: “The part about X was really great. But we had a little bit of noise, do you mind if I ask you that one more time?” Or “lean in as if you didn’t quite hear the answer, and they will repeat it;” a ploy which “only works for the last part of what they said.”

“The Finish My Sentence Technique”: Amy says “When all else fails, ask ‘Finish this sentence: The biggest value we bring at ABC Company is…’” 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Ratings Takeaways

March 2024 PPM Ratings – Part One

imMarch 2024 PPM Data – Information for the March 2024 ratings period (February 29 – March 27) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are February 2024 – March 2024  (6+).

NEW YORK

News/Talk

WABC 3.8 – 4.0, #11 – #9

WOR 1.6 – 1.6, #20 – #20

WKXW 1.0 – 1.0, #23 – #23

WKXW Stream .3 – .3, #35 – #34

News

WINS-FM 4.5 – 4.6, #7 – #5

WCBS-AM 1.7 – 2.0, #19 – #14

WINS-FM Stream .4 – .4, #33 – #32

Business News WBBR .4 – .4, #33 – #32

WCBS-AM Stream .1 – .1, #46 – #45

Sports Talk

WFAN FM & AM 2.0 – 1.9, #15 -#15 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .8 – .6, #25 -#26 (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)   

Public Radio News/Talk

WNYC-FM 4.7 – 4.0, #4 – #9

WNYC-AM 1.1 – 1.0, #22 – #23

Notes: News WCBS-AM’s +.3 (1.7 – 2.0) represents a tie for New York’s largest (6+) February 2024 – March 2024 increase.

Conversely, public radio news/talk WNYC-FM’s -.7 (4.7 – 4.0) represents the market’s largest (6+)February 2024 – March 2024 decrease. 

LOS ANGELES

News/Talk

KFI 5.4 – 5.5, #3 – #3

KEIB .7 – .7, #32 – #33  (Clippers)

KRLA .6 – .7, #34 – #33  

News

KNX-FM 3.3 – 3.0, #10 – #10

KNX-FM Stream .3 – .2, #37 – #39

Sports Talk

KLAC .7 – .8, #32 – #32 (Clippers)

Public Radio News/Talk

KPCC 2.4 – 2.2, #15 – #17

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.5 – 3.2, #8 – #9  (Blackhawks)

WLS-AM 2.0 – 1.4, #18 – #25

WVON .1 – .2, #40 – #38

WLIP .4 – .1, #34 – #40

WLS-AM Stream .1 – .1, #40 – #40

News

WBBM-AM & WCFS 5.4 – 5.4, #3  – #4

WBBM-AM & WCFS Stream .3 – .1, #35 – #40

Sports Talk

WSCR 3.1 – 2.9, #10 – #11 (Bulls)

WSCR Stream .3 – .4, #35 – #31 (Bulls)

WSHE-HD2 DNA – .1, DNA – #40

WMVP DNA – DNA, DNA – DNA

Public Radio News/Talk

WBEZ 2.4 – 2.0, #16 – #18   

Note: News/talk WLS-AM’s -.6 (2.0 – 1.4) represents Chicago’s largest (6+) February 2024 – March 2024 decrease.

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .3 – .1, #32 – #34

News

KCBS-AM & KFRC 6.7 – 6.5, #3 – #3

KNEW .4 – .3, #28 – #30  

KCBS-AM & KFRC Stream .1 – .1, #34 – #34

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.2 – 3.0, #9 – #10

KGMZ 2.1 – 2.0, #16 – #18 (Golden State Warriors)

KNBR Stream DNA – .4, DNA – #28

KGO .1 – .1, #34 – #34  

KTCT .1 – .1, #34 – #34  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

KGO Stream .1 – DNA, #34 – DNA  

Public Radio News/Talk

KQED 7.6 – 7.2, #2 – #2

KALW .4 – .2, #28 – #33

DALLAS

News/Talk

WBAP 3.3 – 3.6, #12 – #10

KEGL 1.3 – 1.3, #29 – #28  (Mavericks)

KSKY .8 – .7, #33 – #33

KLIF-AM .3 – .4, #38 – #35

KSKY Stream DNA – DNA, DNA – DNA

News

News – Talk KRLD-AM 1.5 – 1.3, #27 – #28

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM .1 – DNA, #42 – DNA

Sports Talk

KTCK 4.9 – 3.6, after back-to-back months at #1, falls to #10 (Stars)

KRLD-FM 2.3 – 1.7, #19 – #24

KRLD-FM Stream 1.0 – 1.1, #30 – #31

Public Radio News/Talk

KERA 4.0 – 4.2, #8 – #5  

Note: Sports talk KTCK’s -1.3 (4.9 – 3.6) represents a tie for the most significant (6+) February 2024 – March 2024 decrease by any station in these twelve PPM-markets.

HOUSTON 

News/Talk

KTRH 3.4 – 3.2, #14 – #13  (Rockets)

KPRC .4 – .3, #28 – #28  

News

KXYZ .1 – .1 #33 – #32

Sports Talk

KILT-AM .7 – .8, #25 – #26

KBME .5 – .5, #27 – #27  (Rockets)

KFNC .1 – .2, #33- #30

KILT-AM Stream .1 – .1, #33 – #32   

Public Radio News/Talk

KUHF 2.8 – 2.9, #17 – #17

ATLANTA

News/Talk

WSB-AM & WSBB 7.3– 7.7, #3 – #2

WFOM .5 – .5, #26 – #26

WGKA .3 – .3, #30 – #30

WAOK .1 – .1, #34 – #34

WAOK Stream DNA – DNA, DNA – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WZGC 3.6 – 3.8, #11 – #9 (Hawks)

WCNN 2.1 – 2.5, #17 – #17

WZGC Stream .5 – .4, #26 – #28 (Hawks)

Public Radio News/Talk

WABE 3.6 – 3.7, #11 – #10

WRAS  .5 – .5, #26 – #26

WABE-HD3 DNA – DNA, DNA – DNA

PHILADELPHIA

News/Talk

WPHT 2.0 – 2.3, #15 – #15

WKXW 1.1 – 1.1, #24 – #24

WURD .4 – .6, #27 – #26

WPHT Stream .8 – .5, #26 – #27

WURD Stream .2 – .2, #29 – #29

WKXW Stream .1 – .1, #32 – #31

WDEL-AM DNA – .1, DNA – #31 

News

KYW & WPHI 6.0 – 5.8, #5 – #4

KYW & WPHI Stream .3 – .2, #28 – #29

WTEL DNA – .1, DNA – #31

Sports Talk

WIP 5.7 – 5.5, #6 – #6

WIP Stream 2.0 – 3.2, #15 – #12

WPEN-FM 1.2 – 1.2, #22 – #23 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.3 – 3.1, #12 – #13      

Note: Sports talk WIP’s internet stream registers Philadelphia’s largest (6+) February 2024 – March 2024 increase (2.0 – 3.2, +1.2). 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.8 – 1.5, #17 – #18

WOR 1.2 – 1.0, #19 – #21

WLIR .2 – .2, #27 – #27

News

WINS-FM 5.1 – 4.9, #3 – #5

WCBS-AM 1.7 – 1.8, #18 – #17

WINS-FM Stream .7 – .6, #23 – #24

Business News WBBR .4 – .4, #26 – #26

WCBS-AM Stream .2 – .2, #27 – #27

Sports Talk

WFAN-FM & AM 2.7 – 2.4, #12 – #12 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .2 – .2, #27 – #27

RIVERSIDE

News/Talk

None

News

KFOO DNA – .1, DNA – #25

Sports Talk

KPWK .5 – .2, #19 – #23

Public Radio News/Talk

KVCR .5 – .3 #19 – #19

KPCC DNA – .1, DNA – #25

SAN JOSE

News/Talk

KSFO 2.1 – 1.8, #15 – #19

KSFO Stream .2 – .2, #30 – #27  

News

KCBS-AM & KFRC 5.4 – 4.7, #4 – #5

KCBS-AM & KFRC Stream .3 – .2, #26 – #27

KNEW .3 – .2, #26 – #27  

Sports Talk

KNBR 3.6 – 2.8, #7 – #10

KGMZ 2.0 – 2.0, #19 – #18 (Golden State Warriors)

KNBR Stream DNA – .5, DNA – #26

KGO .2 – .2, #30 – #27  

KGO Stream .3 – .2, #26 – #27  

KTCT .3 – .2, #26 – #27   

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors) 

Public Radio News/Talk

None

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION (New Jersey) 

News/Talk

WKXW 7.2 – 7.5, #2 – #1

WOR 3.6 – 3.6, #9 – #9

WKXW Stream 1.1 – .7, #18 – #19         

News

WINS-FM 2.4 – 2.4, #11 – #11

WCBS-AM .8 – .8, #19 – #18

WINS-FM Stream .5 – .3, #23 – #22

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM 2.9 – 2.9, #10 – #10 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM DNA – DNA, DNA – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None 

Up next: March 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Audacy Names Ryan Hurley WFAN, New York PD

The new brand manager for Audacy’s sports talk WFAN, New York is Ryan Hurley, who comes from a two-decade stint with crosstown competitor “ESPN New York” (WEPN-FM). Hurley takes over programming WFAN and the Infinity Sports Network (formerly CBS Sports Radio) from Spike Eskin,im who is returning to Philadelphia as a host at the company’s “SportsRadio 94WIP.” Audacy New York market president Chris Oliviero says, “Ryan knows radio, sports and New York, making him a triple threat to take the reins of WFAN, which continues to be the city’s most influential and dominant sports platform. In addition, with Infinity Sports Network, Ryan will have a major impact on the sports conversation nationwide. All of us at Audacy are excited to welcome him to the team.” Hurley, who joined ESPN New York as an intern in 2004 after graduating from Hofstra University and worked his way up to PD in 2017, says, “I am excited and grateful to have the opportunity to join this legendary station. The term ‘dream job’ can get thrown around a lot, but as someone who grew up listening to ‘The Fan’ religiously, that is exactly what this is. There is an incredible team here led by Chris Oliviero, and I look forward to this journey ahead with them.” Additionally, David Mayurnik has been named assistant brand manager of WFAN and Infinity Sports Network and will report to Hurley.

Industry Views

Pending Business: Dizzying Media Headlines

By Steve Lapa
Lapcom Communications Corp
President

imThe media headlines are dizzying these days, yet they all share one common thread. See if you can solve this puzzle.

1. The “Golden Batchelor” is getting divorced, three months after tying the knot.

2. Netflix is changing their film strategy, that according to The New York Times, may mean fewer big advances to stars.

3. NCAA Women’s basketball final delivered more TV viewers than UConn’s back-to-back championship finale vs. Purdue.

4. Retail media networks are real and could replace terrestrial radio as the true purchase influencer.

These headlines reflect what great radio programmers learned a long time ago, and what smart sellers practice every day. The concept is elegantly simple: give the people what they want, and the rest will take care of itself.

The “Golden Batchelor” was targeted at the 55+ audience. The biggest demographic watching traditional TV. The finale drew over 6 million viewers and gave millions of seniors hope for romance at any age. Give the people what they want, and the audience and advertisers followed. The breakup, well maybe that leans more Dr. Phil, and he is starting his own network!

Netflix has a new film boss, Dan Lin, and according to a recent article in The New York Times, he wants the Netflix film lineup to have a wider appeal to more of us 260 million Netflix subscribers. Sound familiar? Give a bigger share of the audience more of what they want.

Pioneering radio programmers learned that strategy before Netflix was a business model.

Start with Top 40 music radio, go to the all-news model and park your pick on your favorite pioneering talk radio talent. Listeners got what they wanted, as audience and advertisers followed.

Nearly 19 million watched as Caitlin Clark tried one last time to drive her team to victory. Her final push wasn’t enough to defeat a determined South Carolina team. It didn’t matter to the millions who tuned in and the advertisers who were smart enough to jump on board. Give the fans a superstar from Iowa named Caitlin and an audience of millions will follow.

Don’t look now, but that old-school pitch of radio being the final purchase influencer as the radio plays in the car on the way to the store, is fading fast. I can’t tell you how many times I made that classic pitch, until I heard “Attention ______ shoppers” as I pushed my cart down the aisle.

Retail media networks are now online as well as “on-the-air” in store, and we are spending more and more time shopping online.

What does it all mean to you, the seller? Simple! Just find what your advertisers want and sell it!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: At This Week’s NAB Show?

By Holland Cooke
Consultant

imThank me later for these Blackjack tips, based on many convention years’ experience, sometimes painful:

— Loiter, looking for a new shoe, then sit-out the first hand. If no Aces appear, grab a seat.

— If no Aces appear in the second hand, up your bet.

— Decline Insurance, statistically a sucker bet.

im

— No matter WHAT the dealer is showing, ALWAYS-ALWAYS split Aces and 8s.

— Stand, Hit, Split, or Double-Down on-the-assumption-that the dealer’s hole card is a 10.

— If you’re dealt a hard 17 or higher – or A,8 or A,9 – or 10-10 – always Stand.

— Those “free” drinks they bring get REAL expensive if you’re losing while waiting for your refill.

— The shoe can be kind… or cruel. Keep playing as long as you’re winning… but DO NOT think of winnings as “playing with their money.” It’s yours. If you lose two consecutive hands, bug-out.

Safest bet in ‘Vegas? DON’T. And DO-tell if you’d like to grab a cuppa cawfee if you’ll be there for NAB.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Salem Launches “This Week on the Hill”

im

Pictured above at the Salem Media Group studios in Washington, DC are (from l-r): Family Research Council president (and program host) Tony Perkins, U.S. House Speaker Mike Johnson (R-LA), and Salem Radio Network v.p./news and talk programming (and program executive producer) Tom Tradup. Early this morning, they taped the first edition of the new, hour-long weekly news program, “This Week on the Hill,” that premieres this weekend on the Salem Radio Network with additional releases on the Salem News Channel, Salem Podcast Network and on TOWNHALL.com. Topics covered this weekend include Johnson’s invitation to Israeli Prime Minister Benjamin Netanyahu to address a joint session of Congress, Marjorie Taylor Greene’s “motion to vacate” the Speaker’s position, the battle over reauthorization of the FISA program, and the latest controversy over abortion laws in America. Tradup states, “We are so proud to have Speaker Johnson as the centerpiece of our ‘This Week’ program. He brings a depth of experience that delves beyond the surface skirmishes in Congress and really gives our audience eye-level insight that only a man two-heartbeats from the presidency can offer.”

Industry News

New Local Show Debuts on Sports Talk WSSP, Milwaukee

Audacy sports talk WSSP-AM, Milwaukee “1250 AM The Fan” is launching a new local weekday show hosted by Steve “Sparky” Fifer called “Wisconsin Sports Daily” airing from 2:00 pm to 5:00 pm,im beginning Monday (4/15). Fifer says, “I’m super excited to be hosting ‘Wisconsin Sports Daily,’ and I can’t wait to talk about our favorite sports teams with our loyal listeners. The opportunity to host great guests to add to our conversations is a plus. Let’s bring some passion back into sports talk radio in Milwaukee!” Fifer serves as assistant program director and on-air host at 1250 AM The Fan. He also hosts a Milwaukee Bucks postgame show and numerous podcasts, including “Curd & Long,” “Green and Growing” and “Spare/Time Bowling Show.” He also helps run Audacy’s BetQL Network in other markets.

Industry News

ENCO, Benztown and Compass Partner with vCreative for SPECai Integration

ENCO Systems, Inc., Benztown, Compass Media Networks, and vCreative announce that they have entered into an innovative new partnership to bring SPECai, the leading AI spec ad service, to vCreative’s customers by integrating SPECai into its suite of creative workflow platforms for broadcasters. For stations affiliated with both vCreative and SPECai, the integration will streamline the process of requesting a spec spot, as well as save time. Account executives can prepare for client meetings ahead of time, or be ready to create on the spot, by utilizing the integration to select the SPECai option from within the vPPO or vProMedia order form to create compelling spec spots to present to their clients. SPECai is a game-changer for media organizations and their sales reps, allowing them to create spec commercials in seconds using AI right in front of clients. SPECai blends AI scripts and AI voices with Benztown music beds to easily create fully produced spec commercials in seconds.

Industry News

Townsquare Purchases Management Options

Townsquare Media announces that it has bought and retired 3 million options held by certain members of the management team and board of directors for a net purchase price of $3.62 per option. The purchase price reflects the spread between the closing price on April 3, 2024, of $12.36 and the option strike price of $8.74. The options, all of which were set to expire in July 2024, were granted to members of management and the board at the company’s initial public offering in July 2014. This transactionim follows last week’s repurchase of 1.5 million shares from MSG at $9.76 per share, the June 2023 repurchase of 1.5 million shares from MSG at $9.70 per share, and the March 2021 repurchase of 12.6 million shares and warrants from Oaktree Capital Management, L.P. at $6.40 per share. Like last week’s 1.5 million share repurchase from MSG, the purchase price of $10.8 million will be funded entirely with cash on hand. Townsquare CEO Bill Wilson comments, “We are very pleased to share that we were able to buy the IPO options at a net purchase price of $3.62 per option, eliminating the overhang and the shareholder dilution that would have occurred had these in-the-money options been exercised in the open market before they expired this July. The members of management and the board that were involved in this transaction have been with Townsquare for over a decade, demonstrating that our longterm incentive plan was, and continues to be, effective in retaining top talent. In total, our management team owns approximately 11% of shares outstanding today and are well aligned with the company’s investors to build shareholder value.”

Industry News

AWM Announces NAB Show Speaker Panel

The Alliance for Women in Media is presenting a panel discussion on “The Business of Multiplatform Sports” at the AWM Breakfast on April 15 during the NAB Show. Panelists Jeanne-Marie Condo, president of network partnerships and chief revenue officer, Skyview Networks; Pat LaPlatney, co-imCEO/president, Gray Television; Mary Menna, vice president & market manager, Beasley Media Group; and Carlson Mozdiez, vice president, digital business operations, Audacy; alongside moderator Sarah Foss, chief technology officer, Audacy, will engage in a candid conversation exploring the evolving landscape of sports business and the significant role women play in shaping its future. The panel will dive deep into the emergence of multiplatform sports coverage and how it has reshaped the business landscape of the sports industry, and how media professionals have leveraged multiplatform sports to enhance audience engagement and reach a diverse set of viewers.

Industry News

Yesterday’s (4/8) Top News/Talk Media Stories

Former President Donald Trump’s legal battles; the presidential race; Trump’s abortion views divide MAGA; Monday’s solar eclipse; President Joe Biden’s student debt reduction plan; the Israel-Hamas war and U.S.-Israel relations; the Fed’s Janet Yellen visits China; the mercurial valuation of Truth Social; the U.S. Senate’s impeachment trial of Homeland Security Secretary Alejandro Mayorkas; and the NCAA Men’s and Women’s basketball championships were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: The Irresistible Offer

By Holland Cooke
Consultant

imHaving written thousands of commercials and promos, I’ve become a copy connoisseur. And, admittedly, a tough grader when it comes to delivery. Sell me and you’re good.

So, all four flight attendants caught my ear as I flew to/from a radio conference in Hawaii. The pitch came toward the end of 10+ hours each way nonstop Boston/Honolulu; and aboard the quick hops to/from Kauai.

They sounded neither sing-songy, as though they were reading; nor falsely enthusiastic. That alone impressed me. Thirty years ago, I scripted such announcements – and coached flight attendants – when I programmed 3 live USA Today Sky Radio channels aboard Delta, United, and Northwest Airlines. Back to the future…

They were hawking the Hawaiian Airlines Mastercard, which, already having a wallet full of plastic, I didn’t need. Each dollar spent earns a Hawaiian Mile (double miles for restaurant purchases), which would be tempting if I wanted to visit again. But I wasn’t sold… yet. I had been to Hawaii once before, on vacation, and only went this second time for business. Travelogue here recently explains that we East Coasters have quicker paths to paradise.

im

Typically, these affinity cards come with a signing bonus. Another one I have awarded 20,000 points if I used it to make at least $1,000 in purchases within the first 90 days. So, I smiled when these flight attendants emphasized that – using the promo code on applications they were handing out – I could quickly earn 80,000 miles, a bonus “you won’t see if you sign-up online.”

And as an announcement aficionado, I noted how all four recited this line verbatim: Unlike other cards that ask $1,000 or more purchases to qualify, “Just buy a cup of coffee or a pack of gum, and you’ve got 80,000 Hawaiian Miles.”

And they explained that 80K was enough for a free round trip from Boston or New York to Honolulu, or TWO round trips from a West Coast airport… DARN tempting… if I ever want to go back to Hawaii. Still not sold.

The clincher? I can also use those miles on JetBlue, which services my home airport, Providence, and flies to the Bahamas. SOLD. And my first purchase was indeed for a cup of coffee, and I did get the 80,000 miles. So, this is my restaurant card now.

Every time I’ve told this story in a client station sales meeting, at least one rep says, “Spell that all out again?” and starts writing. Successful sellers anticipate and address objections as well as that inflight announcement. Ditto commercial copy you craft for local retailers. Welcome aboard.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Change at #1 in Podtrac’s March Podcast Ranker

Podtrac releases its Podcast Industry Ranking for March 2024 (based on U.S. unique monthly audienceim for participating podcasts) and, while not a lot changes from last month, NPR’s “NPR News Now” took over the #1 spot from The New York Times’ “The Daily,” which falls to #2. Cumulus Podcasts Network’s “The Dan Bongino Show” rises one spot to #10, and FOX Audio Network’s “FOX News Hourly Update” climbs two places to #12. See the complete chart here.

Industry News

Top News/Talk Media Stories Over the Weekend

Today’s total eclipse of the sun; the Israel-Hamas war and Benjamin Netanyahu’s response to Joe Biden’s threat; House Speaker Mike Johnson’s fight for aid for Ukraine; the presidential race; Biden’s student loan debt relief plan; former President Donald Trump’s legal battles; the Vatican issues doctrine critical of gender-affirming surgery and surrogacy; and the NCAA Men’s and Women’s Final Four and Championship games were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Sabo Sez: Make More Money Selling Emotion

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imIt seems every hour Nielsen and Pierre Bouvard of Cumulus fame (formerly of Westwood One) put out a release stating that radio is just fine, thank you. Radio is more persuasive than TV, direct mail, streaming and print. Radio is a proven success for over 100 years. Most of the buildings housing Procter & Gamble were built on radio – not TV – advertising success. Happily, P&G realized radio’s clout and is now a dominant radio advertiser – again!

Audience data, facts, do little, if any, good. Based on the facts, radio should be the number one local advertising medium. It’s not, direct mail wins. Value Pack.

Every year radio’s revenue goes down. Many stations deliver consistent ratings and consistent product – yet they are going down in billing. Selling hard numbers, provable numbers, is not growing the industry.

Why do you buy stuff? Quantitative numbers are not driving revenue. What’s an option? Why do you buy… anything? If you’re buying an essential item like milk, the purchase is price driven. But radio is not an essential ad buy, yet the sales challenge is met by lowering spot rates. That hasn’t solved anything. Lower spot rates make overall revenue worse by lowering perceived value.

Your non-essential purchases are determined by price and emotion. Do you need that? No, but you want it. What does radio provide to a listener? EMOTION. Music and talk radio elicit emotional responses. Profound, deep, emotional responses. Why do clients cancel talk radio? Because they are offendedembarrassed or angry. Why do clients cancel a music station? Because they hatecan’t stand or are offended by the songs. Media buyer emotions drive capricious, rapid ad campaign cancellations. (Why do you get fired even though your numbers are just fine? Because you offended somebody.)

If numbers don’t maintain a buy, what would compel a buy?

Tangibles plus on-air emotion. Tell you a secret. Most TV media buys are for shows, not audience. Right. Math-driven media buying services buy TV shows they like.

Suggest we look to move off the spreadsheet, the programmatic, and enter the warmth of emotional selling, selling to a buyer’s personal likes. (Jingle Ball – genius!) Personal likes. The numbers aren’t serving the need for revenue growth. Soft drivers: Concert tickets, prize winners, food, free tracks, buyer names on air, parties, gift for kids. Old school? No. Proven school. New school isn’t working. Turn radio’s air into tangible, shiny objects. Radio elicits emotional responses, let’s sell to them. That’s powerful! More powerful than time spent listening.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at walter@sabomedia.com and www.waltersterlingshow.com. “Sterling On Sunday,” from Talk Media Network airs 10:00 pm-1:00 ET, now in its 10th year of success.

Industry News

Salem to Launch “This Week on the Hill” Radio/TV Show

Salem Media Group is launching “This Week On The Hill,” a new radio and television program set to debut on April 13 on the Salem Radio Network, Salem News Channel, Salem Podcast Network, and Townhall.com. The show will be hosted by Tony Perkins, president of the Family Research Council, and will feature House Speaker Mike Johnson (R-LA) as a frequent guest on the program. This weekly, one-hour radio/TV show will address issues facing Congress, the United States, and the world. Speakerim Johnson says, “I look forward to being a frequent guest on Tony’s show. This opportunity to speak directly to the American people about the most important developments in politics, policy, and culture will be important as we chart the path forward for Congress in these historic times.” Salem SVP Phil Boyce comments, “Salem is honored to kick off this important program with Speaker Johnson as guest host, who has worked tirelessly for conservative values since he took over the Speaker’s position. Tony Perkins, a nationally recognized expert in public policy, will be an excellent co-host, as the show deals with the important topics facing the House and the Speaker’s initiatives in getting his agenda passed.” Perkins adds, “I look forward to kicking off this new program with candid conversations with the House Speaker that will take listeners beyond the headlines and soundbites and inform them about what is really happening in our country and what citizens can do to influence the direction of our nation.” The show will be carried by Salem-owned news/talk stations nationwide, as well as affiliates of the Salem Radio Network. It will also air on the Salem News Channel weekends at 10:00 am ET, and 8:00 pm ET on Saturday and Sunday, as well as on demand on Salem Podcast Network, at Townhall.com, and on SNC.TV. SRN VP of news and talk Tom Tradup will serve as executive producer. Radio stations interested in the show can contact their SRN affiliate representative.