Industry News

Newsmax Media CEO Christopher Ruddy to Speak at TALKERS 2023

One of the talk media industry’s most impactful movers and shakers, Christopher Ruddy, CEO of Newsmax Media is scheduled to speak at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. Ruddy will engage in one of the conference’s two “fireside chats” hosted by TALKERS publisher Michael Harrison. According to Harrison, “There isn’t a day that Chris Ruddy isn’t in or behind the media news. The growth of Newsmax on the television, radio, print and digital fronts has been nothing short of phenomenal. He is extraordinarily connected and his influence on this business as well as the national conversation is on a non-stop upward trajectory. Ruddy’s instincts and savvy about positioning, programming and navigating the infrastructure of modern media are as sharp as it gets. I’m delighted to have him as a guest in this setting and at this time. (Harrison will also conduct a fireside chat with another leading industry maverick, Jeff Warshaw, CEO of Connoisseur Media). There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important annual gathering.  See more about the agenda, registration, sponsorship and hotel information here.

Industry News

Kim Klacik to Host Late Mornings at WCBM, Baltimore

M-10 Communications announces that conservative media personality and former Republican congressional candidate Kim Klacik will host the 9:00 am to 12:00 noon show on WCBM-AM, Baltimore, effective May 1. Klacik assumes the daypart from Derek Hunter, who exits the station. WCBM program director Sean Casey states, “Kim Klacik is a rising star in conservative politics, and we are thrilled to have her join our team atim WCBM. Her energy, passion, and commitment to Baltimore are second to none and we know that our listeners will appreciate her insights on the issues that matter most to them. Klacik says, I am excited to join the team at WCBM and have the opportunity to engage with listeners in the Baltimore area. I believe that conservative principles and policies are the key to unlocking the potential of this great city, and I look forward to sharing my ideas and insights with the WCBM audience.” Regarding the decision to replace Derek Hunter, the station says the decision was not made lightly. “It was a result of WCBM’s ongoing efforts to better serve its listeners by offering more diverse programming options. While Derek Hunter has a loyal following, the station decided to go in a different direction to attract a broader audience.”

Industry News

Yesterday’s (4/26) Top News/Talk Media Stories

House Speaker Kevin McCarthy’s strategy to tie $4 trillion in spending cuts to raising the debt ceiling; the sexual assault civil suit by E. Jean Carroll against former President Donald Trump; Disney sues Florida Governor Ron DeSantis to prevent the governor’s oversight board from exercising power over the special taxing district; the aftermath of Tucker Carlson’s exit from FOX News Channel; the case of accused classified documents leaker Jack Teixeira; China’s Xi Jinping speaks with Ukraine President Volodymyr Zelensky for the first time since Russia’s invasion; the potential collapse of First Republic bank and its effect on the financial markets; and this weekend’s NFL Draft were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

“Talk Radio and Podcasting” Panel Set for TALKERS 2023

One of the many informative highlights of the forthcoming TALKERS 2023 conference will be a special panel discussion focusing specifically on the medium of podcasting as it applies to and relates to professional talk radio broadcasters. According to TALKERS VP/executive editor Kevin Casey, “So much of the discussion of podcasting we see at media events around the country approach the subject from a very broad-strokes perspective and water down their focus to the thousands of amateurs in the game and micro-niches utilized for obscure interests. The effective utilization of podcasting from the perspective of talk radio professionals – as a tool to increase revenue, expand branding, offer on-demand distribution, produce ancillary products and extend independent careers – is a specific realm of focus. That’s what this panel will explore.” The session will include an introduction by Guy Benson, host, FOX News Radio; moderation by Lisa Wexler, host, WICC, Bridgeport, CT; and panelists Steve Goldstein, CEO, Amplifi MediaRon Hartenbaum, managing member, WYD MediaChris Oliviero, market president, Audacy New York; David Pakman, host, The David Pakman Show; and Larry Young, host, The Larry Young Podcast. Casey adds, “Each of these distinguished broadcasters brings a formidable level of expertise and field experience to the subject of podcasting’s role within the talk radio universe.” There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important annual gathering.  For more agenda, registration, sponsorship and hotel information, see story below or click here.

Industry News

TALKERS 2023 Agenda Update

The agenda for TALKERS 2023 is now posted subject to daily updates. Please check it regularly. The 26th annual edition of the talk media industry’s longest-running and most important conference will take place on Friday, June 2, 2023 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS 2023 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change, as well as identifying the remarkable opportunities inherent in these developments. It will also provide participants with unique and powerful networking opportunities. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Attendance is only open to the working media and associated industries as well as students attending accredited learning institutions. Due to space limitations and the commitment to maintaining an intimate environment, the conference is again expected to be an early sellout. Don’t be shut out!  See convention agenda, registration and hotel information here.

Industry News

Brandon Berman Named President of Sales for Westwood One

Cumulus Media promotes Brandon Berman to president of sales at Westwood One, taking over for Ron Russo, who exits the company to pursue other opportunities. The company says, “Berman has built his career at Westwood One, with 17 years of increasingly senior positions, from his earliest days as an accountim executive to his most recent post, EVP sales and sports partnerships.” Westwood One president Suzanne Grimes says, “Brandon is a natural leader with a smart, strategic approach to the business that will enable us to manage through these economic headwinds and beyond with confidence, commitment, resilience, and results. With his unparalleled command of our powerhouse sports business, proven success with integrated, and multi-platform client-focused selling, Brandon is uniquely well-suited to lead the team.”

Industry News

Procter & Gamble to Receive Radio Marketer of the Year Honor

The RAB announces that Procter & Gamble has been selected to receive the 2023 Radio Mercury Awards “Radio Marketer of the Year” honor “in recognition of the company’s longstanding and strategic partnership with the radio industry to reach and engage consumers when they are most receptive and ready to act.” The RABim goes on to say, “P&G’s commitment to minority owned broadcasters and its stewardship of diversity, equity and inclusion is unparalleled as evidenced by its founding sponsorship of ‘More than that with Gia Peppers’ audio series, its transformative strategic alliance with NABOB and Reset Digital to steer more digital investment to black-owned broadcasters, and its ‘Lead with Love’ community impact program activated in partnership with Katz Radio Group and RAB.” RAB president and CEO and chair of the Radio Creative Fund, Erica Farber, says, “Procter & Gamble continues to be a tremendous partner to the radio industry. The ongoing collaboration with P&G and its agencies is driving results among our shared consumers, and we look forward to their continued innovation and thought leadership in audio.”

Industry News

Yesterday’s (4/25) Top News/Talk Media Stories

President Joe Biden declares candidacy in ’24 and the related questions about his age; the aftermath of the firing of FOX News’ Tucker Carlson and CNN’s Don Lemon; House Speaker Kevin McCarthy’s strategy to tie $4 trillion in spending cuts to raising the debt ceiling; criticism of the Biden administration’s FHFA mortgage subsidization plan; the legal battles facing former President Donald Trump; Montana transgender state rep faces expulsion; and actor-singer-activist Harry Belafonte dies at 96 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

The Power of Live and Unpredictable

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imThe decision to change WABC from music to talk back in 1982 was not made by corporate, it was made by its then-program directorJay Clark. Corporate was hoping he would approve the change, “they” lobbied for it, but the call was the ultimate responsibility of the program director. The business plan for WABC as a talk station predicted it to be profitable in year 10. (That’s because KABC, Los Angeles took 10 years to turn a profit.) As it turned out, WABC turned a profit in year 11.

At the time of the WABC format change back in the early 80s, the role of a program director was to be a disruptor. They were expected to cause trouble, get headlines, keep the energy coming out of the speakers up-up-up. It was my experience that the best program directors were extremely unpleasant, difficult people. They knew how to stir up their world on and off the air.

They did not get along with sales: “I’ll get you ratings, you go sell them” was the essence of their relationship with sales!

As co-worker relationships within radio stations became more important than results, the industry suffered. The death knell was the first time a program director dismissed a new idea by saying, “It’s not in the budget.” Until that tragic moment, good/great program directors would greet new ideas with, “They will just have to give us the money.”

The primary reason radio is losing younger demos is not technology, it’s the show. Technology attracts no audience. No one goes to a movie theatre to see a blank white screen no matter how good they may find the air conditioning and popcorn. If younger listeners are listening to another audio medium it’s because the show is UNPREDICTABLE, new, energetic, fun or on-demand.

Radio of any genre can be unpredictable, new, energetic, fun and on-demand. (Request lines built top 40. But what happened to them?) The actions of unpredictability are free.

Those unpleasant, autonomous program directors often earned more money than any general manager and more than almost any program director working today. A lot more. Why? Because radio stations attracted cume by acting as a 24/7 barker. The barker sizzle came from the single mind of the program director.

The programming mind that wins by disruption is not limited to top 40. For example, classical music WGMS in Washington featured promos declaring that “WGMS plays real oldies,” “mostly Mozart” and “Celebrate the bicentennial and Beethoven’s birthday.”  Unexpected programming proves that radio is live and “LIVE” is the most powerful word in electronic media.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

The 2023 Black Effect Podcast Festival

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Premiere Networks syndicated morning personality Charlamagne Tha God and iHeartRadio presented the first-ever Black Effect Podcast Festival at Pullman Yards in Atlanta on Saturday (4/22) designed to “highlight, uplift and amplify Black voices in the podcast industry.” The festival brought together thousands of podcast fans with the Black Effect Podcast Network’s top talent for a day of live podcast recordings from Black Effect’s most popular shows including “The 85 South Show,” “WHOREible Decisions,” “Big Facts,” and a special joint taping with “Reasonably Shady,” and “Checking In with Michelle Williams.” Additionally, the event included panel discussions aimed at aspiring and mentoring podcasters in the Black community with leading content creators and media executives. Pictured above is Charlamagne Tha God (center) with Black Effect Podcast Network president Dollie S. Bishop (front row, second from left) and the Black Effect Podcast team.

Industry News

Yesterday’s (4/24) Top News/Talk Media Stories

FOX News Channel’s Tucker Carlson and CNN’s Don Lemon exit their roles with their respective media organizations; the 2024 presidential race and Joe Biden’s official announcement he’s running for reelection; former President Donald Trump’s legal battles; Florida Governor Ron DeSantis’ battle against Disney; North Dakota passes law banning almost all abortions; the violence in Sudan and the exit of diplomatic personnel; and the trial of Proud Boys leaders for seditious conspiracy relative to January 6 were some of the most-talked-about stories in news/talk media this week, according to ongoing research from TALKERS magazine.

Industry News

WWO Audio Active Group: The Power of AM/FM Radio in Cars

This week’s blog post by Cumulus Media | Westwood One’s Audio Active Group shows a brand-new comprehensive analysis of listening data from the Nielsen Fall 2022 Survey, MRI Simmons, Edison Research‘s “Share of Ear,” and Advertiser Perceptions “that reveal 82 million reasons to keep AM radio in vehicles, illustrating why AM/FM radio is still the queen of the road.” Citing the Nielsen Fall 2022 survey, the study concludes: 1) 82,346,800 Americans listen to AM radio monthly; 2) 57% of the AM radio audience listens to news/talk stations, the very outlets that Americans turn to in times of crisis and breaking local news; and 3)ban One out of three American AM/FM radio listeners are reached monthly by AM radio. From the Edison study: 1) AM/FM radio dominates listening in the car with an 88% share of ad-supported audio; 2) AM/FM radio’s near-90 share of in-car ad-supported audio has been steady as a rock for the last six years; 3) AM/FM radio’s ad-supported shares in the car are dominant across all demographics, even among 18-34s; and 4) ‘Perception’ vs. ‘reality’: Agencies and advertisers underestimate AM/FM radio shares and overestimate Pandora and Spotify audiences (‘Perception’ from Advertiser Perceptions data). MRI Simmons shows Ford owners represent 20% of all U.S. AM radio listeners and are more likely to listen to AM radio. Cumulus chief insights officer Pierre Bouvard comments, “AM stations serve very unique, targeted constituencies and represent many languages and voices. As automobile manufacturers consider eliminating AM radio, it’s important to underscore that the AM dial is one of the most diverse media platforms in the world. Why would we eliminate this variety from the car?” See the blog post here.

Industry Views

Pending Business: You

By Steve Lapa
Lapcom Communications Corp
President

I’m one of the lucky ones. In my marketing work I get to speak with radio/audio sellers and managers around the country at companies privately and publicly owned, as well as that increasingly rare breed – the radio station owner/operator. They all share one common fault. Yes, I said fault. Can you guess what it is? Probably not, because you too may share the same fault.

I’m one of the lucky ones as I was warned about this early in my career. Before we look in the mirror, let’s recall what Harry Beckwith said in his 2011 book, You, Inc. His premise was, “The first thing you sell is yourself.” Having trained hundreds of high achievers, my experience is that premise is one of the most subjective statements you will ever hear. How do you sell yourself with grace and humility? How does your ability to sell yourself stand head and shoulders above the next seller on the Zoom call or in the advertiser’s office without over-the-top braggadocio? While on calls with one high achiever, there was always a pause point where that seller took a side bar that started with, “Believe me, I’ve been working for ____ for __years…..” Sound familiar?

After a few calls on the same advertiser, the tenure pitch gets stale. The focus on “me” gets confused with building credibility through proven performance. Sorry, but You, Inc needs an update.

You see the missing link – the fault most sellers and managers share – is the lack of investment in “You.” In plain English, most sellers and managers fail to invest in themselves. We fail to recognize it takes a financial and time investment to keep our skills sharp, our minds focused on performance, and our teams coordinated with a win-win attitude.

There is a reason why high-level tennis professionals work and compete under the watchful eyes of well-compensated coaches and trainers. Pick a competitive career, from sports to entertainment, and somewhere in the mix you will find a coach, mentor, or trainer paid to help improve performance. But rarely will you find a seller or manager in the highly competitive radio/audio sales space investing in improving performance. Sorry to all you managers reading this, but who is coaching you?

Books, seminars, videos, online programs were and are still part of “stay sharp, stay current” training. Sales and managing sales departments is a moving target with change built into every day. Recruitment, strategy and digital dynamics move ahead with or without you. It is never too late to understand the investment necessary in “You” to keep sales and sales management skills improving every day.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lapa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Mark Kaye Show Giving Away Twitter Blue Checks

WOKV-FM, Jacksonville-based, syndicated talk host Mark Kaye is helping listeners get those coveted “blue check marks” for their Twitter accounts. The day after millions of legacy-verified accounts lost their checks, Kaye announced his contest to give away five Twitter Blue subscriptions to listeners who can explain why they are most deserving of the prize. Kaye says, “We are always looking for fun and unique ways to help our audience. Many of our listeners lost their blue check marks in the purge. Several others never had one to begin with. Either way, the twitter blue check mark has once again become a hot commodity and a major status symbol in the war to protect free speech. What better prize could we offer our listeners?” Kaye is giving away one subscription each day this week.

Industry News

The Weekend’s Top News/Talk Media Stories

The debt ceiling plan from House Speaker Kevin McCarthy; the 2024 presidential campaign; Donald Trump legal battles; the Supreme Court decision on the abortion drug mifepristone; the exodus of diplomatic staff from Sudan as the violence rages; the Russia-Ukraine war and China’s stance on the sovereignty of former Soviet states; the PR exec responsible for the Bud Light controversy takes a leave of absence; and Bed, Bath & Beyond to go out of business were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research fromTALKERS magazine.

Industry News

Dan Bongino’s FOX News Show Ends

As reported by the AP, FOX News and talk media personality Dan Bongino have parted ways. Bongino’s relationship with FOX News goes back almost 10 years. The former cop and Secret Service agent has been a commentator on FOX and has hosted the Saturday night show “Unfiltered” since 2021, as well as the “Canceled in the USA” program on FOX Nation. Bongino said on his radio show and podcast that they just couldn’t agree on a new deal. “It’s not some big conspiracy. There’s no acrimony. This wasn’t like some WWE brawl that happened. We just couldn’t come to terms on an extension.” The report indicates Bongino may even make guest appearances on FOX in the future. Read the full story here.

Industry News

Woodward Radio’s Steve Brown Promoted to Industry Fellow

The Society of Broadcast Engineers (SBE) elevates Woodward Radio Group chief engineer Stephen Brown to the rank of Fellow. The Fellow honor is the highest membership level in the SBE. Members must have made significant contributions to the broadcast engineering field or the SBE. Candidates are nominated by their peers. Woodward Radio Group general manager Kelly Radandt says, “Steve is an Engineer’s Engineer and non-Engineer’s Engineer. By that, I mean that he is able to interact with all personality types. From sales to programming, he is able to describe the why in very relatable terms and consistently demonstrates patience with people.” Brown states, “I am humbled and very grateful for this honor, but this is also about many other people. So many amazing colleagues, friends and co-workers who have helped me. The great radio stations and a company where I have been privileged to work for almost 50 years. Numerous mentors and teachers who have given me so much. My family, who have encouraged me and allowed me to do the work I love to do. And my beautiful wife Karin, who makes me a better person every single day.”

Industry News

Top News/Talk Media Stories for Week of April 17-21

The settlement of the defamation suit brought by Dominion Voting Systems against FOX News was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Supreme Court’s hearing of arguments in the mifepristone abortion drug lower court ruling, followed by the various legal battles facing former President Donald Trump at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media this week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

TALKERS 2023 Agenda Update

The agenda for TALKERS 2023 is now posted subject to daily updates. Please check it regularly. The 26th annual edition of the talk media industry’s longest-running and most important conference takes place on Friday, June 2, 2023 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS 2023 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change, as well as identifying the remarkable opportunities inherent in these developments. It will also provide participants with unique and powerful networking opportunities. See the latest complete agenda here. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Attendance is only open to the working media and associated industries as well as students attending accredited learning institutions. Due to space limitations and the commitment to maintaining an intimate environment, the conference is again expected to be an early sellout. Don’t be shut out!  See convention registration and hotel information here.

Industry News

The Epoch Times Podcaster Explores California Exodus in New Documentary Film

Siyamak Khorrami, host of the successful “California Insider” audio/video podcast and editor of the Southern California edition of The Epoch Times, explores the unprecedented mass exodus of California and its root cause in his new documentary, LEAVING CALIFORNIA: The Untold Story, an Epoch Original production. In the 70-minute feature-length film that premieres tomorrow (4/21) on LeavingCAmovie.com, Khorrami takes viewers on an intimate journey of love, loss, tragedy and hope as residents face the prospect of leaving their beloved state. As a regular guest of the show, California Policy Center president and award-winning journalist Will Swaim says, “California’s bad ideas go national really fast. And if California fails, the United States fail.” This cautionary tale highlights crime, education, business environment, cost of living, environmental legislation and homelessness that are trending beyond California. “California Insider” is a twice weekly 30-minute podcast (Apple, etc.) and television show (in 30 million homes on NTD cable network). Episodes are also available on YouTube and Epoch TV. Launched in 2020, Khorrami focuses on the critical issues and current events of the wealthiest and most populated state in the nation.

Industry News

Yesterday’s (4/19) Top News/Talk Media Stories

The Supreme Court pauses recent court rulings stopping the sale of the abortion drug mifepristone while it considers the case; the Democrats’ Dianne Feinstein problem; Florida Governor Ron DeSantis battle against Disney and criticism of the move by fellow Republicans; the aftermath of the FOX News-Dominion settlement; the shootings of people approaching the wrong house or car and the controversy over self-defense laws; House Speaker Kevin McCarthy’s strategy in dealing with the debt ceiling; an IRS agent requests whistleblower protection in connection with the Hunter Biden investigation; China’s saber-rattling and its designs on Taiwan; and the Russia-Ukraine war and Russia’s efforts to keep Ukraine out of NATO were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WABC Owner John Catsimatidis Launches “Save AM Radio” Campaign

This new campaign is announced as Red Apple Media CEO John Catsimatidis, owner of WABC-AM, New York; WLIR-FM, Long Island; and the Red Apple Audio Networks, says he’s been reaching out to political contacts and attending meetings in Washington to save AM Radio, “the undisputed most reliable form of communication during emergencies.” At this week’s NAB Show in Las Vegas, Catsimatidis met with members of the FCC and FEMA and, at Catsimatidis’ request, former Vice President Mike Pence voiced a “Save AM Radio” spot for 77 WABC. Catsimatidis is offering the PSA to every radio station in America. Catsimatidis says, “The automotive industry is doing a huge disservice to Americans by even considering the removal of AM radio from cars. They are putting the safety of Americans at peril by putting profits before people. Americans deserve better. I am urging all AM and FM radio stations, the NAB, the RAB, and state broadcast associations to band together and bring common sense to Ford and other auto manufacturers.” The Pence-voiced PSA can be downloaded here.

Industry Views

Better Than a Tornado – What You Can Control

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

The whining is non-stop. Many in radio mourn the advent of consolidation, corporate dictates, staff cuts. They miss the way the industry was – before.

A few reminders about – before. Half the radio stations in the U.S. lost money. Voice tracking? Yes, it was called automation, analog automation and it was a technical nightmare. The meta forces that control our industry today were not created by your current boss. They were created by irresponsible venture capitalists who only looked at the fifth-year projections. A budget projected to the fifth year is at best a guess, but it is most probably a lie.

What can you control? If you are a host, you can control your next show. If you are a program director, you can control your next promo, next break, next collection of shows. You control the product and that makes you the most powerful person in the radio ecosystem. You control the product. Let’s improve the product right now. Listeners know or believe that all radio is live. Live means surprises, the unexpected, the urgent!

— Prep the surprises. Rather than sourcing the New York PostDaily Mail and your local newspaper, try throwing them away for just a day and tap brand new, unexpected sources. Search “Siberia news” and “Alaska news.”  You will be stunned at the unique menu of stories and fresh material. Surprise! Did you know the biggest challenge in Siberia is rampant forest fires? How about the fact that melting permafrost has given up well preserved woolly mammoths and new breeds of humanoids? Live means surprise.

— Build the stage. Your station or network has a vast, digital production library that you don’t use. Take the time to sit with that library for a whole day and let your creativity explore the sounds and SFX. You will discover new beds, sounders and dramatic effects to build your show’s image and present the unexpected. Already use production? Scrap it and start fresh.

— Water in the basement is the most urgent news in a listener’s life. Not the debt ceiling or January 6. Water in the basement! Other urgent news is: The moving van is two days late. The mother in-law is speaking. Logan died on “Succession.” Give yourself permission to talk about what happened to you over the weekend rather than what happened in Washington, DC.

Your current list of topics is old news, no surprises, nothing urgent. Stop, it’s not working. The typical talk radio topics reach people who typically cannot stand up to change the dial. Surprises, the unexpected and the urgent could boost the survival probability of the AM band — better than a tornado.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Yesterday’s (4/18) Top News/Talk Media Stories

FOX News and Dominion reach at $787.5 million settlement in the 2020 election defamation case; the Supreme Court to review the 5th Circuit Court’s ruling ordering the FDA to reverse its approval of the abortion drug mifepristone; the Kansas City and Upstate New York cases of homeowners shooting strangers on their property; the legal battle between House Judiciary Committee chairman Jim Jordan and Manhattan district attorney Alvin Bragg over the prosecution of former President Donald Trump; Ron DeSantis versus Disney; the controversy over AI and concerns that it could spin out of control; and Republicans stop Democrats’ efforts to replace Senator Dianne Feinstein on the Senate Judiciary Committee were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Steve Lapa Launches 3 MINUTE PLANNER™, a Sales Education Tool

Steve Lapa, well-known broadcast management & sales expert and TALKERS contributing columnist, has launched a new website, 3MINUTEPLANNER.COM, which provides an innovative platform designed to simplify sales meeting strategies with easy-to-follow “3 Minute” explainer videos and accompanying downloadable eBooks. This video-based re-education is the first of its kind in the industry, providing managers and sales teams with the resources that support their success.

According to Lapa, The 3 Minute Planner™ is designed to help radio managers and sales teams by providing concise, practical strategies that can be applied immediately. The three-minute videos cover a wide range of topics, from sales strategies to account management and client relationship building. Each video is accompanied by an eBook that expands on the topic, providing additional tips to help sellers and managers improve performance.

Lapa tells TALKERS, “Radio sales is about constant competition and pressure. The 3 Minute Planner™ is designed to provide managers and sales teams with the strategic guidance they need to succeed. Our video-based re-education approach makes it easy for anyone to learn and implement new strategies quickly.”

The package features over 100 topics and strategies, allowing managers and top sellers to tailor the content. Lapa says, “The 3 Minute Planner™ provides a clear, concise format that is easy to follow and apply, making it an ideal tool for busy sales teams who need to make the most of their time.”  Interested radio broadcasters can visit 3MinutePlanner.com for a free sample.

Steve Lapa will be moderating the sales panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Charly Arnolt Joins Outkick

OutKick announces that sports media personality Charly Arnolt leaves ESPN to join Outkick as co-host of a new program that is currently in development. Outkick says that Arnolt will also be “featured across OutKick platforms to discuss trending topics and to provide her authentic takes on the most pressing stories in sports.” In addition to her work with ESPN, Arnolt has been a host for WWE and is currently a reporter for UFC events. Outkick founder Clay Travis says, “Charly is an outstanding talent and will be a great asset for OutKick. It doesn’t surprise me she wanted to leave ESPN given their woke approach to sports and this is a great opportunity for her to join a platform that’s growing fast where she can speak her mind.” Arnolt says, “I’m extremely excited to join OutKick and work alongside Clay and a great stable of talent. The outspoken nature of the platform and its ability to create engaging content is what really piqued my interest. I have a lot of opinions that I haven’t been able to express, and I can’t wait get started.”

Industry News

Yesterday’s (4/17) Top News/Talk Media Stories

The House Judiciary Committee’s field hearing in New York City to address crime attributed to Manhattan district attorney Alvin Bragg’s prosecution policies; after a one-day delay, the Dominion vs FOX News defamation trial begins today in Delaware; the FBI arrests two men charged with operating an “undeclared police station” in New York’s Chinatown and conspiring with the Chinese government to silence dissidents in the U.S.; the shooting of 16-year-old Ralph Yarl by 84-year-old Andrew Lester in Kansas City and the protests that stemmed from it; 20-year-old Kaylin Gillis is killed by un upstate New York man after the car she was riding in turned into his driveway; House Speaker Kevin McCarthy’s plan to tie raising the debt ceiling to tax cuts; Florida Governor Ron DeSantis’ ongoing battle with Disney over the company’s control of the special tax district; and WSJ reporter Evan Gershkovich makes an appearance in a Russian court after being arrested and charged with espionage were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: NAB – Never Assume the Basics

By Steve Lapa
Lapcom Communications Corp
President

Welcome to the NAB edition of Pending Business.

Wait, not that NAB. I am talking about the NAB that affects every manager and seller in the broadcast business, especially radio. This NAB is all about Never Assume the Basics.

Timing could not be better. Borrell and Associates just released a report that validates the Covid pandemic-driven changes in the local advertising marketplace. The shifts are so big, they most likely will change the ad world for a long time. The report shows the measurable local advertising marketplace is now at approximately $143 billion dollars. If you believe the numbers in the report, 67% of local ad dollars are placed in digital media advertising. Simple math says 33% of local ad dollars are now split, radio, TV, all print, outdoor and direct mail. Now that is a genuine showstopper!

These numbers are a tough pill to swallow, especially for those of us who remember the days when (print) newspapers were the king of the hill of local ad dollars. Whether you accept the numbers or not, the trend is your friend, and no manager or seller wants to be left behind. The major drivers behind this seismic shift in local ad dollars are the giants of social/digital media. Members of what TV personality Jim Cramer calls the FANG set – Facebook, Amazon, Google – you know what I am talking about. The shift in local dollars happened and continues happening right before our collective ears and eyes. Some of us are changing with the flow, others are still satisfied just reading a competitive radio monitor report during the Monday morning sales meeting.

Let us pause right here and get back to the danger of assuming the basics. You know what assuming can do, so let us regroup. Zoom back and take a treetop view of how you reconcile the basics of:

— local ad budgets

— sales prospecting

— packaging

What’s changed in your approach to prospecting? What NEW information and new businesses are you targeting? How has your competitive information flow adjusted to reflect local market changes? What is the newest package concept in your sales arsenal? Are you up to speed on the newer social and digital media initiatives in your local market?

Make no mistake, I am not advocating breaking the foundation. Yet we cannot ignore market dynamics. Some companies are driving change and growing in the digital/social media ad space, while others are slower. The great Teddy Roosevelt said “Lead, Follow, or Get Out of the Way!” Leadership is never easy. When it comes to sales, it should be a constant goal. Do not let anyone push you out of the way.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Study Explores Listener Rituals and Audio Listening

A study conducted by MAGNA’s Media Trials unit and Audacy looks at the connection between listeners’ daily rituals and their audio listening. The study found that advertisers who aligned with listeners’ rituals saw a greater lift in brand excitement (+10%) and brand relevance (+8%). The study is titled, “Aligning with Rituals: The Contextual Foundation of Audio, and notes that consumers experience greater “feelings of connection” with brands that synchronize with their audio rituals, by +12%, compared to +3% for non-aligned ads. A ranking of typical listening rituals featured in a previous Audacy study, “Audio Rituals,” was topped by running general errands (85%) and doing home maintenance (84%). Consumer engagement levels, though, were most heightened during “me-time” moments (73%), putting my child to bed (70%) and exercising outdoors (68%). Audacy’s “Audio Rituals” study also determined that 74% of listeners incorporated audio into their daily rituals and 40% planned their day/activities around audio content. Audacy head of research and insights Idil Cakim says, “Audio advertisers can amplify the effectiveness of their buys through ritual moments. Study participants agreed that the stronger the match between advertisement and content, the better the outcome for key performance indicators like brand favorability and purchase intent.” Seventy-eight percent of participants agreed that strong content/ad matches mattered in brand favorability and 80% for purchase intent. See the complete study results here.

Industry News

Top News/Talk Media Stories Over the Weekend

The House Judiciary Committee to hold a field hearing in New York in connection with Manhattan district attorney Alvin Bragg’s prosecution of former President Donald Trump; the beginning of the Dominion Voting vs FOX News trial is continued to Tuesday suggesting a possible settlement; the deadly shootings in Biloxi, Kansas City, Louisville and Dadeville, Alabama; the aftermath of the leaked classified Pentagon documents; large groups of youths cause chaos and overwhelm police during three consecutive Teen Takeover nights in Chicago; Anheuser-Busch launches patriotic ad campaign after Dylan Mulvaney Bud Light protests; G-7 diplomats are critical of Chinese, Russian, and North Korean aggression; and scrutiny of Supreme Court Justice Clarence Thomas’ financial reports were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

KMOX, St. Louis Personality Carol Daniel to Retire

The Audacy news/talk station announces what it calls “a bittersweet day at KMOX” as longtime station personality Carol Daniel announces her retirement. KMOX says, “Carol has been a fixture of KMOX for 28 years of her 40-year-long broadcast career. She’s told the stories of St. Louisans with care, compassion and curiosity, and her work has been recognized throughout the region — she was named Press Club Media Person of the Year, she received the Greater St. Louis Association of Black Journalists Living Legend Award and the Media Hall of Fame Award, and she is a nominee for the Lincoln University Alumni Hall of Fame. Outside of her career in radio, Carol is a wife and mother, author, motivational speaker, and ministry co-leader, and looks forward to spending time with family in her retirement. Carol has produced countless impactful, in-depth interviews in her time here, most recently as the host of the expanded ‘Total Information AM.’ Her last day with KMOX is May 25. We will be sad to see her go but are so excited for her as she takes on this new chapter.”

Industry News

Salem Media Group Announces Specials for Florida Broadcasters

In the aftermath of iHeartMedia’s firing of longtime WFLA, Tampa morning personality Jack Harris, Salem Media Group had considered bringing Harris on one of its Tampa-area signals to allow him to say goodbye to his listeners. Now, the company says that due to Harris’ non-compete, it will wait until the fall to present the special show. Salem Tampa general manager Barb Yoder says, “When I read that Jack Harris regretted not having the opportunity to say goodbye to his fans at the end of his most recent morning show, it really touched my heart. I’ve been in broadcasting for many years as well and though he’s been on a competing radio station, I’ve always admired and respected him and the way he connects with the Tampa Bay community. So, to honor Jack we were going to devote one of our morning shows on ‘The Answer’ Tampa and Sarasota for a Jack Harris Tribute.” Salem is hosting another recently let go Tampa host as former “Q105” personality Mason Dixon will appear on its “Faith Talk” stations on “The Bill Bunkley Show” today (4/14) from 4:00 pm to 5:00 pm.