Industry News

Yesterday’s (10/25) Top News/Talk Media Stories

Congressman Mike Johnson (R-LA) is elected new Speaker of the House; the Israel-Hamas war and the controversy in the U.S. over publicly declaring support for either Israel or the Palestinians; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; Supreme Court Justice Clarence Thomas’ forgiven RV loan; the FDA’s notice that COVID-19 vaccinations can bring an elevated risk of stroke if given in combination with flu shots to older people; and Hurricane Otis slams Acapulco, Mexico were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Audacy Releases Modern Blueprint for Audio Advertising

Audacy is releasing the fifth installment of its bi-annual audio thought leadership series, State of Audio: Level Up, that it calls “a modern blueprint for audio advertising, designed to provide a go-to playbook – including planning tips, creative how-to’s and innovative trends – to help advertisers level up the performance of their audio investments.” Audacy chief marketing officer Paul Suchman says, “Audio is proving itself as a must-have media for marketers. Our advertisers are embracing the power of multiim-platform audio with media plans that utilize radio, digital audio and podcasts, working together to reach audiences with unprecedented precision and drive quantifiable outcomes for their brands.” Some of the findings within the guide include: 1) Audio advertising works harder – driving more than two times the attention of TV and social media at more desirable CPMs; 2) Radio and digital audio are stronger together. A multi-platform audio strategy is so powerful that advertisers see 1.5 times the return on ad spend compared to digital-only campaigns; 3) Advertisers are leaving upwards of $6 billion in revenue on the table by not including total audio – a balanced mix of traditional broadcast radio and digital audio – in their media mix, according to a study conducted by Audacy and Neustar. The report also offers actionable tips for producing effective ads under the section titled, “5 Ways the Best Audio Ads Crush the Status Quo.” Here, Audacy says, “Advertising on the #1 reach media — Audio — will get you the most ears. But to keep them, your creative can’t just be good — it needs to be really freaking great.” See the report here.

Industry News

Yesterday’s (10/24) Top News/Talk Media Stories

The failure of Congressman Tom Emmer to secure enough support to become the next House Speaker and Congressman Mike Johnson’s bid for the post; the Israel-Hamas war and the controversy in the U.S. over publicly declaring support for either Israel or the Palestinians; former President Donald Trump’s legal battles; the 2024 presidential race; the U.S. migrant crisis; and 42 states sue Meta saying Facebook and Instagram are addictive and target children were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (10/23) Top News/Talk Media Stories

The Israel-Hamas war and the various protests against Israel’s response to the Hamas attacks; eight House members line up for House Speaker post; former President Donald Trump’s legal battles; the 2024 presidential race; Saudi Arabia’s global investment conference; and the UAW strike expands to a Dodge Ram facility in Michigan were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Your 2024 Ad Sales Forecast

By Steve Lapa
Lapcom Communications Corp
President

imYour crystal ball is still foggy, isn’t it?

Even worse, no matter how many times you try and shake it into a predictive submission, the answer is still the same, “Political-not sure, Weather Emergency-unforecastable.”

Nobody in business likes a lack of confidence, so “Not Sure” is a non-starter. For us radio fans, the variables in predicting a 2024 ad sales forecast are the most unforecastable, unpredictable, variables since the original gang of head-in-the-sand radio gurus pegged MTV as a 1981 fad.

And here we are, 42 years later where a pure-play music video channel challenging FM music radio, satellite music radio, music streaming and downloadable audio would include dating games and ridiculousness, once again saving America’s most-listened-to free music source: radio.

Remember 1981 when talk radio was mounting a competitive threat to all-news radio. Rush was 30, Hannity was 20, Bongino was seven and Ben Shapiro was not born yet. Anybody here have 42 years to wait out your 2024 predictions and get it right? How about 42 days late with your forecast?

Our new world of AI, super-speed computer analysis, blended into an ever-changing digital and social media landscape, under pressure from the economy, global events and the melting radio revenue ice cube has made predicting 2024 ad projections a Vegas skill game.

Thankfully, we have the experience, patience, and cooperation of radio’s leadership to adjust forecasting quarter by quarter, sort of. Back to the task at hand and how to navigate this cracked crystal ball as you mount your sales strategy into 2024.

— Keep your eye on the prize. Always remember, your current advertiser is your best advertiser. Take diligent care of your foundational base billing and that means super serving your customers, as competitors from every medium are monitoring, planning, and pricing a counter plan.

— Positive Paranoia. Thank you, Andy Grove. The third CEO of Intel and a driving force behind Silicon Valley’s original exponential growth knew how to channel innovation and competition into a positive zone. How about you?

— Never stop learning. What new strategies and sales techniques will you drive into next year.

— Something will drop out of your sales picture. What is it? Eventually a sale resource will drop out. Identify how you will compensate for the loss and how you will grow your business as a result.

— Do you have minimum and maximum goals? There are only so many accounts you can sell and service in a month. What is that number and how much do each of those accounts need to generate monthly?

— Attrition. The arch-enemy of sales. Some business never returns. Now what?

Many 2024 projections are falling in the ultra-conservative, no risk, under promise/overdeliver category. Yet there is a fine line between being too conservative and a vote of no confidence. What’s in your forecast?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Top News/Talk Media Stories Over the Weekend

The Israel-Hamas war and the various protests against Israel’s response to the Hamas attacks; Jim Jordan’s failure to gain the House Speaker position and the numerous House members now vying for the post; former President Donald Trump’s legal battles and the Georgia election case defendants agreeing to plea deals; the Russia-Ukraine war; the investigation into the shooting death of a Maryland judge; and the murder of a Detroit synagogue president were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

XDS Service for GCN-Syndicated Shows to End November 1

Talk radio programs syndicated by Burnsville, Minnesota-based Genesis Communications Networks learned this week that XDS satellite delivery service to affiliate stations will not be provided after November 1, 2023. As a full-service radio syndicator, GCN provides affiliate sales, commercial sales,im and satellite delivery of programming. It contracts for that XDS satellite delivery from Westwood One. GCN CEO Ted Anderson tells TALKERS, “We’ve been working with Westwood One for almost 30 years and it appears that we are at an impasse with them contractually going forward. It has been a very positive and productive relationship, but it is time to move on. C-Band is a legacy technology that developed in the earlier days of talk radio but it is no longer a fundamental choice. We intend to provide our hosts and clients with modern, real-time audio with less delays than C-Band.”

Industry News

WTMJ, Milwaukee Talk Host Jeff Wagner Announces Retirement

Longtime Milwaukee talk radio personality Jeff Wagner announces that he will retire from Good Karma Brands’ news/talk WTMJ-AM where he hosts the 12:00 noon to 3:00 pm show after his December 15 show. His 25-year career with WTMJ began in 1998 as a part-time host. He quickly moved into a full-time position in November of that year. Wagner says of his decision to retire, “No show runs forever, andim it has been an honor and a pleasure to host a daily radio talk show in my hometown for a quarter century. I am extremely grateful to Good Karma Brands, my teammates (past and present), our partners, and most importantly, our fans for all their support over the years. While I’m excited to see what comes next, I will truly miss the daily interaction with listeners about the issues of the day.” Wagner has been a long-standing member of the TALKERS magazine Heavy Hundred – the annual list of the 100 Most Important Radio Talk Show Hosts in America. Good Karma Milwaukee market manager Greg Scalzo comments, “Jeff is a broadcasting legend whose daily wisdom and dedication to the station was felt by our audience throughout his entire career. His retirement marks the end of an era, and we celebrate the legacy he leaves behind.” Before joining WTMJ, Wagner was an Assistant United States Attorney for the Eastern District of Wisconsin and later an attorney in private practice.

Industry News

WVHU-AM, Huntington Parts Ways with Host Tom Roten

Longtime morning drive talk host Tom Roten exits iHeartMedia’s news/talk WVHU-AM, Huntington,im West Virginia. Roten posted the following to social media: “For 22 years, my morning talk radio show was the #1 show in the Huntington, WV market. The most recent ratings period showed the station overall at #5 in the market, #1 for AM stations (highest ever ranking). Unfortunately, iHeart is going in a different direction and I was dismissed. While my future is uncertain, you can still access my podcasts from Spotify and other streaming services.”

Industry News

Top News/Talk Media Stories for Week of October 16 – 20

The war between Israel and Hamas in Gaza and its international repercussions was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was Congressman Jim Jordan’s (R-OH) so far unsuccessful efforts to become the next House Speaker, followed by former President Donald Trump’s legal battles and the related guilty plea by attorney Sidney Powell in the Georgia 2020 election case were some of the most-talked-about stories in news/talk media this week. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry Views

Harry Hurley is This Week’s Guest on Harrison Podcast

WPG, Atlantic City, New Jersey legendary host Harry Hurley is this week’s guest on the award-winning PodcastOne series “The Michael Harrison Interview.” Hurley has been at the helm of the heritage station’s wildly successful morning show for more than 30 years. He is also known to talk radio audiences nationwide as a special guest host making numerous appearances on FOX News Radio. Before he made an indelible mark in radio, Hurley was an accomplished executive in Atlantic City’s hotel and banking industries. Michael Harrison describes Hurley as being “a remarkable combination of business savvy and emotional intelligence – not to mention, extremely talented.” One of the notable accomplishments this outstanding broadcaster has achieved in his career has been on the philanthropical front. During the past 16 years, Hurley’s 501c3 charitable foundation, which annually presents both a gala civic dinner and a charity golf tournament, has raised and distributed more than $1.4 million to worthy causes across the State of New Jersey and beyond. His most recent dinner took place on September 29. It alone raised over $100,000. Hurley is a public service dynamo and in Harrison’s words, “a role model for local hosts and stations to emulate in establishing a positive brand within their market.” Hurley is the recipient of numerous radio industry and local New Jersey honors. Listen to the podcast in its entirety here.

Industry News

Yesterday’s (10/18) Top News/Talk Media Stories

Congressman Jim Jordan (R-OH) fails in his second bid to become Speaker of the House; the Israel-Hamas war and President Joe Biden’s visit to Israel; former President Donald Trump’s legal battles; the 2024 presidential race; the Russia-Ukraine war and Vladimir Putin’s meeting with China’s Xi Jinping; and Joran van der Sloot admits to killing Natalee Holloway in Aruba in 2005 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (10/17) Top News/Talk Media Stories

Congressman Jim Jordan (R-OH) fails in his bid to become Speaker of the House; hundreds sheltering in a hospital in Gaza die as Israel and Hamas blame each other; former President Donald Trump’s legal battles; the 2024 presidential race; the Russia-Ukraine war and Vladimir Putin’s meeting with China’s Xi Jinping; and Alec Baldwin to face new charges in Rust shooting were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

LA Daily News: Is All-Digital the Best Future for AM?

A piece by Richard Wagoner in the Los Angeles Daily News looks at the question of whether all-digital AM is ultimately the best solution for AM radio’s fidelity and interference issues. He writes, “Over the years, technical improvements have helped make AM sound better, but the erosion of listeners from the band has continued. One potential solution was digital HD radio, but the hybrid HD system introduced itsim own problems by increasing overall interference on the band, leading many stations to abandon it.” But all-digital AM is a much better signal and as more and more infotainment systems in new cars are HD compatible, more listeners are likely. Outfitting AM stations with digital transmitters is not inexpensive, even though they use far less electricity than an analog AM transmitter. And in the United Kingdom where digital audio broadcasting (DAB) launched more than 10 years ago, most commercial radio stations still broadcast an analog signal as well. Even though about 60% of listening in the UK is to DAB signals, Ofcom recently agreed to renew analog licenses through 2032 because many Britons still listen to analog on their old radios. Read the LA Daily News piece here.

Industry News

Yesterday’s (10/16) Top News/Talk Media Stories

Congressman Jim Jordan’s push to become the next House Speaker; the Israel-Hamas war and President Joe Biden’s planned Wednesday trip to Israel; the gag order imposed on former President Donald Trump and his legal battles; the 2024 presidential race; U.S. migrant crisis; and Supreme Court Justice Amy Coney Barrett calls for a SCOTUS ethics code were some of  the most-talked-about stories in news/talk media, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Media Stories Over the Weekend

The GOP’s maneuvering to elect a new Speaker of the House; Israel’s war against Hamas and the destruction of Gaza; an Illinois landlord kills a six-year-old Muslim boy and injured his mother; the 2024 presidential race; former President Donald Trump’s legal battles; the U.S. migrant crisis; and the “ring of fire” solar eclipse were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Features

The Greatest Home Run

A sports moment for the ages, a botched radio call, a live broadcast believed lost forever… then miraculously rediscovered. What a story!

By Mark Wainwright

imThe History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.

Long-time baseball fans know the basic facts: On October 13, 1960, Bill Mazeroski of the Pittsburgh Pirates hit a line drive over the left field wall at Pittsburgh’s Forbes Field to win the World Series for the Pirates.

This was an iconic moment in baseball history, and an iconic moment in baseball broadcasting history, as well … although the Hall of Fame broadcaster who described the moment for the national radio audience probably wished he could have done a second take!

im

Above: Bill Mazeroski crosses the plate for the Game 7 victory! (photo courtesy YouTube)

It was a dramatic finish to an astonishing World Series, but as often happens, the backstory of that moment and how it was broadcast– and everything that led up to it – has been largely forgotten. As we follow this year’s MLB playoffs (while taking note of the anniversary), it’s worthwhile to look back at an earlier, very different era of post-season baseball…

******************************

The 1960 World Series opponents could hardly have been more different. The New York Yankees of that era were a machine, and the 1960 team easily dominated the American League on their way to the pennant. In contrast, the Pittsburgh Pirates were a surprise. The Pirates had not been to the Series since 1927, they were coming off a mediocre 1959 season, and expectations were low… but they got off to a good start and managed to keep it going. With timely pitching, clutch hitting, lucky breaks, and a never-say-die attitude (21 of their 95 wins came in their final at-bat), the Pirates claimed the National League pennant. The Yankees were studs, while the Pirates were scrappers, and the first six games of the Series reflected the character and personality of the respective teams.

In their three wins, the Yankee sluggers clobbered Pittsburgh pitchers for 38 runs. Yet, the Pirates managed to hang on, squeezing out three close victories in response. It all came down to Game 7 at Forbes Field on the afternoon of Thursday, October 13. Not only were there multiple Hall-of-Famers on the field and in the dugouts, there were Hall-of-Famers in both the TV and radio broadcast booths:

NBC’s national TV broadcast (in “Living Color!”) was handled by Yankees announcer Mel Allen and the Pirates’ Bob Prince, while NBC’s national radio broadcast was called by the Chicago Cubs’ Jack Quinlan, and Chuck Thompson, the play-by-play voice of the Washington Senators… wait, what? The Washington Senators? Wasn’t Chuck Thompson the voice of the Baltimore Orioles forever? For most of his career, yes… but Thompson was caught in a business dispute between the Baltimore brewery that owned the Orioles and the Baltimore brewery that owned his broadcasting contract, so Chuck wound up in Washington for a while (alas, as so often happens in life, it was a battle between money and beer, and money won out).

Game 7 combined and concentrated all the craziness of the previous six. Both pitching staffs were tired, and the hitters took advantage; it is the only game in World Series history where no pitcher from either team recorded even a single strikeout. The Pirates jumped out to an early 2-0 lead, but the New York offense awakened and the Yankees took a 7-4 lead into the bottom of the eighth inning. That’s when things really started to get strange…

In the Pittsburgh half of the 8th, it appeared a routine ground ball would start a double-play and stall a potential Pittsburgh rally… but the ball took a bad hop and hit Yankee shortstop (and later, Hall of Fame broadcaster) Tony Kubek in the throat. He got up bleeding and gasping for air, and was taken to the hospital with bruised vocal cords and a swollen trachea.The injury didn’t damage Kubek’s future career, but it kept the Pirates alive, and they followed with five runs to take a 9-7 lead into the 9th inning. Just three outs away, and yet…

The Yankees scored two runs to tie it at 9-9. The tying run was another odd play; a hard shot toward first base looked like a game-ending (and Series-ending) double play, but Pittsburgh first baseman Rocky Nelson took the easy out at first… which turned the play into a fielders’ choice. Mickey Mantle (the runner already on first) dove back to base and avoided the tag, which gave the Yankee runner on third the opportunity to tie it up. The Yankee inning ended with a routine ground out, so it all came down to the bottom of the 9th.

New York manager Casey Stengel left Ralph Terry in to pitch the 9th, with 15-game-winner Art Ditmar warming in the bullpen, if needed. Second baseman Bill Mazeroski would lead off the inning for the Pirates. Mazeroski was much better known for his outstanding glove work than his hitting, but he had one of the Pirates’ hottest bats late in the season, and it paid off.

Ball one, high. Catcher Johnny Blanchard went to the mound to briefly confer with Terry. Up in the radio booth, Chuck Thompson was obviously caught up in the excitement of the moment and everything leading up to it:

“Well, a little while ago, when we mentioned that this one, in typical fashion, was going right to the wire, little did we know…”

Then, at 3:36 pm, the 1-0 pitch, and…

“Art Ditmar throws…”

(Chuck, no! Ditmar’s still in the bullpen! Terry’s pitching!)

Thompson called the following moments superbly when Mazeroski connected and the ball sailed over the wall at the 406’ mark. Pandemonium ensued as Mazeroski quickly rounded the bases. Fans poured onto the field; it looked like half of Pittsburgh was poised to welcome him at home plate.

Unfortunately, Thompson committed another gaffe in the midst of the uproar:

“Ladies and gentlemen, Mazeroski has hit a one-nothing pitch over the left field fence at Forbes Field to win the 1960 World Series for the Pittsburgh Pirates by a score of ten to nothing!”

(Chuck, no! Look at the scoreboard! Look at your scorecard!)

…to his credit, he corrected himself moments later.

As both a long-time broadcaster and a Baltimore native – someone who heard Chuck Thompson broadcast countless games for the Baltimore Orioles and the Baltimore Colts of the NFL – it’s bizarre to hear Thompson commit these gaffes. Chuck Thompson did NOT make mistakes like this; he just didn’t. In his 1996 autobiography, he called it “easily the most embarrassing moment of my career behind the microphone.” His flawed moment did not derail a stellar career. In 1993, he received the Ford C. Frick broadcasting award from the Baseball Hall of Fame, and his name is honored in Cooperstown alongside the greats of the sport.

There’s a YouTube link, of course. Whoever produced it did a nice job of capturing this iconic event in sports history. You’ll hear Chuck Thompson’s “flawed but endearing” (as Wikipedia describes it) radio call of the homer, combined with the actual broadcast video. Although the audio portion switches over to Mel Allen’s TV call toward the conclusion, this minor deviation from the archived radio recording does nothing to spoil the drama and excitement. And by the way… the story behind how and why the Game 7 telecast was preserved is amazing enough on its own. So stay tuned for our post-game wrap-up!

The Greatest Home Run!

******************************

EPILOGUE

Although NBC videotaped all seven games (in “Living Color!”), those recordings soon disappeared. As I’ve mentioned in previous articles, videotape was very expensive back then, the reels were cumbersome, and storage was an issue. Thus, networks often re-used the tapes for various purposes, wiping everything that was recorded previously. Countless hours of television history have been lost due to this practice. So why did the entire TV broadcast of Game 7 survive intact (at least in black-and-white)?

You can thank Hollywood singing star Bing Crosby. Bing held an ownership interest in the Pirates then and was a huge fan, but he was oddly superstitious about things. He believed that watching the game on television would jinx the team, and showing up at Forbes Field would have been even worse. So he and his wife took off for a brief vacation in France, where he listened to the broadcast on shortwave radio. However…

Crosby had a close relationship with Ampex (including a financial interest), and he asked the folks at Ampex to record the game so he could watch it upon his return (but only if the Pirates won!). It’s not clear whether they taped it and transferred it to kinescope film or if they filmed a kinescope directly from the live broadcast. In any event, a black-and-white kinescope was saved and presented to Crosby. Presumably, Bing enjoyed viewing it and subsequently stashed it in his basement – where it remained untouched for forty-nine years!

In 2009, long after Crosby’s death, Robert Bader – an executive from Bing Crosby Enterprises – was going through materials at Crosby’s former home in Hillsborough, California. He was looking for any useful recorded video that could be transferred to DVD and marketed, and he stumbled onto the five-reel set in Bing’s wine cellar! It is the only known copy of the historic game. The reels were preserved and digitized, and later broadcast as part of several retrospectives covering the 1960 World Series and Game 7 specifically.

So… what’s mellowing in your wine cellar?

******************************

Mark Wainwright is a veteran radio performer and voiceover artist who has spent decades working as a disc jockey, talk show host, and morning personality at well-known radio stations throughout the United States. He was most recently the morning host at WSYR in Syracuse, New York. Mark can be reached through his LinkedIn page or at: markwainwright@earthlink.net

 

Industry News

Top News/Talk Media Stories for Week of October 9 – 13

The deadly Hamas-led attacks on Israel and Israel’s response was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was President Joe Biden’s collaboration with Qatar to freeze Iran’s oil assets due to Iran’s solidarity with Hamas, followed by U.S. House Republicans’ efforts to nominate and confirm a new House Speaker at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Yesterday’s (10/11) Top News/Talk Media Stories

Republicans nominate Steve Scalise to be the next Speaker of the House; the Israel-Hamas war and the controversy over Americans voicing support for Palestinians in Gaza; pressure on President Joe Biden to freeze Iranian assets in response to the Hamas attacks on Israel; former President Donald Trump’s legal battles; the 2024 presidential race; the Supreme Court hears arguments in the South Carolina redistricting case; new charges against Congressman George Santos and his tenuous hold on his seat; the ongoing UAW strike against the big three U.S. automakers; and the $1.72 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

NYTimes: Radio Preferred Medium for Many in India

A piece in The New York Times by Karan Deep Singh that explores how radio is used by women in rural India to learn and to communicate shows just how important the medium is to many people in the world’s most populous country. The piece focuses on the community radio station “Alfaz-e-Mewat,” – the voice of the Mewati people. Singh notes that “even in a digital era, radio remains the preferred medium for millions of Indians.” Of the radio station he writes, “Its listeners are the million or so people of Nuh, a rural, agrarian district in the foothills of the Aravali mountains in the northern Indian state of Haryana. In this region — which has some of the country’s lowest female literacy rates, where early marriages are common and where violence against women is the norm — the station is the voice of change.” TALKERS founder Michael Harrison, who was recently appointed by UNESCO as executive advisor to the United Nations celebration of World Radio Day on February 13, 2024, states, “This story illustrates just how important the medium of on-air radio is to millions of people around the world. Not only for its accessibility in the many places on Earth, including the United States, that are not fully digitized – but as a grassroots weapon against poverty and injustice in all their many forms. What could be more important?” Read the Times piece here.

Industry News

Yesterday’s (10/10) Top News/Talk Media Stories

The Israel-Hamas war and the political repercussions in the U.S.; the vacant House Speaker post and the renewed threat of a government shutdown; former President Donald Trump’s legal battles; the 2024 presidential race; new felony charges against U.S. Rep. George Santos; Kari Lake announces bid for Arizona U.S. Senate seat; California’s new forced treatment law affecting the “gravely disabled”; the Supreme Court hears arguments in the South Carolina redistricting case; and the $1.7 billion Powerball jackpot were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: In Radio Sales, It Pays to Be a Great Listener

By Steve Lapa
Lapcom Communications Corp
President

Do you still struggle with keeping the dialogue moving in the right direction on your sales calls? Let’s face it, if you are not careful you could violate one of the golden rules of selling talk radio – be a great listener.

First calls are the most difficult, especially in this era of Zoom, Teams, etc. You try your best to develop rapport, build chemistry and move through a needs analysis as you learn about your potential advertiser. High achieving sellers have that special skill of blending questions and fun facts that build common ground while navigating the needs analysis through a range of questions designed to qualify the prospect and confirm a follow-up call.

Sounds simple enough, but why do most sellers fall short in the starting blocks. There is no mystery here to solve, this is Selling 101 that starts with preparation and ends with a commission check. Let’s walk through some start points:

If you are responsible for any of the 26.5 billion minutes viewed of “Suits” on Netflix, you know that Harvey Spector (lead character) earned millions doing homework and knowing how to ask the right questions. How about you? Are you prepared to ask the right questions and listen to the answers that will lead you to comeback with the right proposal? Sometimes keeping the dialogue moving can be challenging. Perhaps you’ve asked too many questions that went nowhere or just resulted in one-word answers. What to do? A recent article in Make It quoted Matt Abrahams, a public speaking expert at Stanford University’s Graduate School of Business, who suggests saying, “Tell me more” during a conversation is the secret sauce behind improving the communication flow.

Makes sense. Showing genuine interest in what your advertiser is saying, allowing more information to be shared, with you spending more time as the listener helps everyone develop better rapport and move closer to a win-win. I have always been a big fan of another Golden Rule of Sales: “Words matter.” Have you ever finished a call and asked yourself, “Why did I say that!?” It all goes back to preparation. If you know what to ask, how to allow your advertiser to expand on a key point, and do more listening than talking, your sales should increase, and your commission checks will show it!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

iHeartMedia Celebrates Three Years of The Black Effect Podcast Network

Media personality Charlamagne Tha God and iHeartMedia are celebrating the third anniversary of the debut of The Black Effect Podcast Network. The goal of the venture is for it to become “the world’s largest podcast publisher dedicated to Black listeners, bringing together the most influential and trusted voices in Black culture for stimulating conversations around social justice, pop culture, sports, mentalim health, news, comedy and more.” iHeartMedia says, “Three years into its mission, The Black Effect has cemented itself as the premiere destination for Black talent and Black listeners, launching over 30 exceptional shows – including ‘Carefully Reckless,’ ‘All The Smoke,’ and ‘Reasonably Shady’ – that cover a wide range of topics and amplify diverse voices and perspectives. Charlamagne Tha God adds, “As we celebrate three years of The Black Effect Podcast Network, we honor the power of representation, the resilience of our community, and the unwavering commitment to truth and excellence. Together, we’ve amplified voices and paved the way for a future where our narratives flourish.”

Industry News

KYW, Philadelphia to Broadcast Mayoral Debate

Audacy’s all-news KYW-AM/FM, Philadelphia is hosting a mayoral debate ahead of the Philadelphia general election. Democratic nominee Cherelle Parker will face Republican nominee David Oh live on the “Philadelphia’s Morning News” program on October 26 from 8:00 am to 9:00 am. The debate will feature KYW journalists, including morning drive anchor Ian Bush, city hall bureau chief Pat Loeb,im education reporter Mike DeNardo and community impact reporter Racquel Williams. KYW news director Kevin McCorry says, “Since the primary election was decided in May, we have been working diligently to ensure that we could provide this service to our audience. The next mayor of Philadelphia will shape our city for years to come. We need urgent solutions to the city’s most pressing issues, including the gun violence crisis, the opioid crisis, the economy and public schooling. Presenting a format where candidates get to exchange ideas in real time is a fundamental building block of the democratic process, and we’re proud to break our normal format to offer this program.”

Industry News

Gemini XIII Names Chris Long CRO

Audio entertainment and ad solutions firm Gemini XIII names Chris Long chief revenue officer. In this role, Long will be responsible for driving revenue growth across all of its business segments, including United Stations Radio Networks, the Gemini XIII Podcast Network, as well as digital partnerships and creative services at Infinite Agency. Long was most recently regional VP of sales for SXM Media. Gemini XIII CEO Spencer Brown says, “Chris is a highly respected and experienced sales leader. His expertise and track record will be invaluable as we continue to grow our business and expand our reach.”

Industry News

Yesterday’s (10/9) Top News/Talk Media Stories

Israeli responds to Hamas’ attacks and taking of hostages; RFK Jr announces independent bid for the White House; the chaos in the Republican Party after the ouster of Kevin McCarthy as House Speaker; former President Donald Trump’s legal battles; the U.S. migrant crisis; and the Powerball jackpot climbs to $1.7 billion were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Top News/Talk Media Stories for Week of October 2 – 6, 2023

The ouster of Kevin McCarthy as Speaker of the U.S. House was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the legal battles of former President Donald Trump, followed by the 2024 presidential race at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See the complete chart here.

Industry News

77WABC Pays Tribute to Bernard McGuirk

im

During an extended edition of the “Sid & Friends in the Morning Show,” 77WABC, New York honored the memory of morning personality Bernard McGuirk, who passed away on this day last year from prostate cancer. He and Sid Rosenberg had hosted the show since April of 2018. McGuirk served for years as the executive producer and cast member of the “Imus in the Morning” show. On today’s show, Sid Rosenberg was joined by several of McGuirk’s colleagues, including Warner Wolf and Connell McShane, both of whom did news on the Imus Show, and Carley Shimkus, who was a contributor. Rosenberg says, “I am so grateful to have known and worked with Bernie. Bernie was a phenomenal radio host and an even better person. That’s what I miss most every day.” Chad Lopez, president of 77WABC and Red Apple Media, says, “In Bernie’s memory we are raising awareness of the importance of prostate cancer screening. 77WABC hopes to save lives through Bernie’s legacy.”

Industry News

WGOW Promotion to Benefit Local High School

Cumulus Media news/talk WGOW-FM, Chattanooga is working with Coca-Cola, the Center for Sports Medicine and Orthopaedics, and Warren & Griffin, to award $3,000 to a local Chattanooga-area high school’s athletic program. The promotion celebrates the 30th anniversary season of the Coca-Cola Redim Zone – a scoreboard of regional high school sports contests. The promotion is being led by the station’s “SportsTalk” program hosted by Scott “Quake” McMahen and Joe “Cowboy” Varner. McMahen states, “We want to hear great stories from local schools celebrating how athletics is a positive part of education and invite all area high schools to submit their most inspiring stories.” The award presentation will be made on-air on “Talk 102.3 FM” during the remote broadcast of the BlueCross Bowl Tennessee High School Football Championships on December 1-3.

Industry News

Yesterday’s (10/4) Top News/Talk Media Stories

The House Speaker vacancy after Kevin McCarthy ouster; former President Donald Trump’s legal battles; the U.S. migrant crisis and President Joe Biden’s move to continue building a wall in South Texas; the 2024 presidential race; the Kaiser Permanente and UAW strikes; the Biden administration’s efforts to aid Ukraine against Russia; the state of the U.S. economy and recent financial markets activities; and the $1.4 billion Powerball jackpot for Saturday’s drawing were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

WGOW-FM, Chattanooga Make Morning Programming Changes

Cumulus Media news/talk outlet WGOW-FM, Chattanooga unveils its new morning lineup that includes new morning drive show “Jed and JR Mornings,” hosted by Jed Mescon and Jim “JR” Reynolds that airs from 6:00 am to 9:00 am. Joining the morning drive show is Brad Giese as producer and contributorim along with Captain Max with Right Now Traffic, Greg Schaeffer with weather, and Louis Lee as news contributor. From 9:00 am to 10:00 am is “The Brad Giese Show” with Max O’Brien as producer and contributor. From 10:00 am to 12:00 noon is the new “Brian Joyce Unfiltered” program with Jim Stevens as producer. Cumulus Chattanooga operations manager Scott Chase comments, “Jed and JR are among the most recognizable and trusted talents in the market. The combination of their energy, enthusiasm and positivity is perfectly suited for morning drive. Brian Joyce has a lot to say, and this new time slot gives him the opportunity to dig into the issues that the community is talking about.”

Industry News

Michael Harrison Guests on Sherry Goldman Podcast

Sherry Goldman, founder/CEO of the Goldman Communications Group – a leading New York-based public relations firm – hosts a weekly radio show and podcast titled “Let’s Talk PR & More!” interviewingim industry leaders about public relations and related topics. The conversations span public relations, PR best practices, the media, immarketing, strategy, career development, profiles of PR pros, and more. The show airs Mondays at 5:00 pm on Hofstra University’s award-winning WRHU-FM and WRHU.org on Long Island and is available on most podcast sites. TALKERS founder Michael Harrison is Goldman’s guest this week talking about the general state of radio, news and public relations as we move further into the digital era.  Both Hofstra graduates, Goldman and Harrison sit on the university’s Lawrence Herbert School of Communication Dean’s Advisory Board. Listen to the podcast here.