Industry News

Top News/Talk Media Stories This Past Week (October 13-17, 2025)

Here are the most talked about stories of the past week (10/13-17) on news/talk radio and related talk media according to TALKERS:

Stories

  1. 1. Israel-Hamas Accord Aftermath
  2. 2. ICE Raids / Guard Troops Rulings
  3. 3. Government Shutdown / Judge Blocks Shutdown Layoffs
  4. 4. CIA Operations in Venezuela / Deadly U.S. Boat Strike
  5. 5. Young Republicans Group Chat Controversy
  6. 6. SCOTUS Hears Voting Rights Act Arguments
  7. 7. The Economy / U.S.-China Tariffs Spat
  8. 8. John Bolton Indictment
  9. 9. Zelensky-Trump Meeting
  10. 10. Diane Keaton Dies

People

  1. 1. Donald Trump
  2. 2. Benjamin Netanyahu
  3. 3. JB Pritzker
  4. 4. Susan Illston
  5. 5. J.D. Vance
  6. 6. Brett Kavanaugh
  7. 7. Xi Jinping
  8. 8. John Bolton
  9. 9. Volodymyr Zelensky
  10. 10. Diane Keaton

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Kim Komando to Emcee Radio Hall Induction

imgThe Museum of Broadcast Communications announces that Kim Komando will serve as emceefor the 2025 Radio Hall of Fame induction ceremony being held on October 30 in Chicago. Radio Hall of Fame co-chair Kraig Kitchin says, “We’re grateful to Kim Komando for helping us to create a most special evening for each of our 2025 inductees. She knows the hard work and dedication it takes to achieve the recognition of such an induction.”

Industry News

Yesterday’s Top News/Talk Media Stories (10/15)

The most discussed stories yesterday (10/15) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Government Shutdown / Judge Blocks Shutdown Layoffs
    2. ICE Raids in Chicago
    3. SCOTUS Hears Voting Rights Act Arguments
    4. Israel-Hamas Accord Aftermath
    5. CIA Operations in Venezuela
Industry News

A.J. Mansour Ousted from KFAN After 18 Years

A piece in Bring Me the News reveals that iHeartMedia Twin Cities sports talk KFAN has let A.J.img Mansour go as part of the company’s nationwide reduction in force. Mansour has been with the station for the past 18 years, most recently as senior executive in audio and digital marketing. He posted to social media, “What a ride it’s been. From creating dynamic content and marketing some of the biggest brands and personalities in the Twin Cities, to leading teams, driving revenue, and collaborating with some of the most talented people in media, I’ve learned, grown, and had an absolute blast along the way.” Read the Bring Me the News piece here.

Industry News

Two Named to KYW Newsradio Hall of Fame

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Audacy’s KYW-AM/FM, Philadelphia inducts two of its most respected and recognizable voices into the KYW Newsradio Hall of Fame. Reporter/anchor John Ostapkovich and business editor/anchor Vince Hill were selected by their peers and colleagues to join the roster of “journalists who have shaped the legacy of trusted news in the Philadelphia region.” Audacy Philadelphia SVP and market manager David Yadgaroff says, “This recognition speaks to the legacy of excellence that John and Vince have helped build at KYW Newsradio. Their voices have been a trusted part of daily life in the region for decades, and their dedication to storytelling, accuracy and integrity continues to resonate across our newsroom.” Pictured above are (from l-r): Yadgaroff, Hill, Ostapkovich, and KYW assistant brand manager Tom Rickert.

Industry News

Yesterday’s Top News/Talk Media Stories (10/14)

The most discussed stories yesterday (10/14) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Government Shutdown / Federal Firings
    2. ICE Raids
    3. Israel-Hamas Peace Accord
    4. Deadly U.S. Boat Strike
    5. The Economy / U.S.-China Tariffs Spat
Industry News

Yesterday’s Top News/Talk Media Stories (10/13)

The most discussed stories yesterday (10/13) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Israel-Gaza Peace Accord
    2. Government Shutdown / Federal Firings
    3. ICE Raids / ‘Fat’ Guardsmen Fired
    4. The Economy / U.S.-China Tariffs Spat
    5. Zelensky & Trump to Meet at White House
Industry News

Salem Amidst Companywide Reduction in Force

Last week, Salem Media Group began a round of companywide layoffs that include staffers at radio stations across the country. KLUP-AM, San Antonio program director Barry Besse isimg among those exiting the company and he posted to Facebook: “After 15 years at Salem Media San Antonio and a total of 17 years with Salem as a company I was a part of a massive companywide reduction in workforce. Over the years Salem has tried its best not to have a reduction in workforce but like most corporations it had to happen. I’m not bitter or angry I understand how this business works. I was proud of the work I did for Salem Media Group and even prouder to have worked with the people I did.”

Industry Views

Monday Memo: Podcasting Pitfalls (and How to Avoid Them)

By Holland Cooke
Consultant

imgThe most common mistake podcasters make is assuming the microphone alone creates an audience. Too many would-be hosts hit Record without a clear strategy for WHY they’re doing a show, WHO it’s for, and what makes it DIFFERENT from millions of other podcasts.

Here’s where radio people have an edge. They already understand what makes audio work, fundamentals instructive to pure-play podcasters:

Know your listener. The #1 podcasting error is failing to define the audience. A show that tries to appeal to “everyone” ends up resonating with no one. In radio, you wouldn’t program an AC station to please hard rock fans; the same logic applies here. Create a mental picture of your ideal listener and talk to that person… as an individual. A radio show might have thousands of listeners, but they’re listening one-at-a-time. Podcasting is even more intimate. It’s the opposite of “Hi everybody.”

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Prep like it matters. Many podcasters think conversation is enough. But even the loosest-sounding successful shows are tightly structured. Radio taught you this already: segments, clocks, and story arcs keep things moving. Format your podcast.

Edit ruthlessly. The average podcast listener has thousands of options. Rambling is death. Trimming, pacing interviews, and cutting inside jokes shows respect for your listener’s time. Walking-the-walk, TALKERS publisher Michael Harrison takes a mere 44 seconds to explain in this video.

Be consistent. If your show drops sporadically, you won’t build loyalty. Listeners want reliability, whether weekly, biweekly, or monthly. Radio wouldn’t move a morning show around the schedule; don’t do it with your podcast.

Think discoverability. A podcast isn’t a “Field of Dreams” (if you build it, they will come). Great audio needs marketing: social media clips, smart SEO in show notes, cross-promotion, and ideally, visibility on your broadcast platforms.

Make it about them, not you. This is the big one. Too many podcasts are self-indulgent — hosts talking about what interests them. Successful shows flip the script: What does my audience care about, and how can I deliver it in a way only I can?

The bottom line: Radio has invested 100 years doing what podcasting is just learning — creating focused, disciplined, listener-first audio. Bring those habits with you, and you’ll click, while others are still figuring it out.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend (10/11-12)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

  1. 1. Hamas Releases Living Hostages
    2. ICE Raids / Illinois Guard Ruling
    3. Government Shutdown
    4. The Economy / China Tariffs
    5. Diane Keaton Dies
Industry News

Top News/Talk Media Stories This Past Week (October 6-10, 2025)

Here are the most talked about stories of the past week (10/6-10) on news/talk radio and related talk media according to TALKERS:

Stories

  1. 1. Gaza Cease Fire
  1. 2. Government Shutdown / Furloughs
  1. 3. The Economy / Tariffs
  1. 4. ICE Raids
  1. 5. National Guard Troop Deployment
  1. 6. James Indictment
  1. 7. Comey Indictment
  1. 8. Russia-Ukraine War
  1. 9. Vaccine and Health Care Controversies
  1. 10. Epstein Files / Maxwell Pardon Speculation

                People

  1. 1. Donald Trump
  1. 2. Pam Bondi
  1. 3. Letitia James / James Comey
  1. 4. Benjamin Netanyahu
  1. 5. Gavin Newsom / JB Pritzker
  1. 6. Pete Hegseth
  1. 7. Chuck Schumer / Hakeem Jeffries
  1. 8. Mike Johnson
  1. 9. RFK, Jr
  2. 10. Jeffrey Epstein / Ghislaine Maxwell

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

SiriusXM Gives Megyn Kelly Her Own Channel

SiriusXM inks Megyn Kelly to a new multi-year deal and as part of the new contract Kelly will headline her own SiriusXM channel. The satcaster calls her program “one of the platform’s mostimg successful political and cultural programs.” The new Megyn Kelly channel will also feature brand-new programming, including the debut of an exclusive daily after-show program. Additional series, shows, and specials will be announced in the coming weeks. Kelly comments, “Linear television news is dead. People can’t stand those stilted, censored conversations anymore, which is exactly why this medium is thriving. I’m thrilled to deliver our bold brand of no-BS news live on SiriusXM and to be expanding my relationship with such a stellar, blue-chip brand and great partner. Soon our listeners will have the Megyn Kelly Channel to enjoy and trust for the conversations and content they love.”

Industry News

Yesterday’s Top News/Talk Media Stories (10/8)

The most discussed stories yesterday (10/8) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Trump’s Gaza Ceasefire Plan
    2. Government Shutdown / Furloughs
    3. FAA Shortages / Flight Delays
    4. Trump Deploys Guard Troops to Chicago and Portland
    5. Katie Porter Campaign Controversy
Industry News

Yesterday’s Top News/Talk Media Stories (10/7)

The most discussed stories yesterday (10/7) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Government Shutdown / FAA Shortages-Flight Delays
    2. Pam Bondi Senate Hearing
    3. Maxwell Pardon Speculation
    4. ICE Raids / Guard Troops to Chicago
    5. Gaza Ceasefire Talks
Industry News

WJR, Detroit Promotes Osborne to Director Position

Cumulus Media’s news/talk WJR, Detroit promotes award-winning broadcast journalist Marie Osborne to the newly created position of director of community affairs & news. She previously served as senior news analyst. Cumulus regional VP and Detroit market manager Steveimg Finateri says, “Marie Osborne is one of Michigan’s most respected broadcasters. Her high standards for broadcasting integrity have earned her this important role with WJR, helping us to maintain our brand as Michigan’s most trusted media outlet serving listeners throughout the Great Lakes region.” Osborne comments, “Being able to help our listeners process all that is unfolding in this impactful moment in history is a privilege and being able to do it at WJR is an honor. The commitment to community and news here at WJR runs deep, it is at the heart of all we do and I’m looking forward to carrying on this vital tradition in my new role.”

Industry News

Rob Parker Press Box Dedicated at His Alma Mater

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FOX Sports Radio’s Rob Parker – co-host of “The Odd Couple with Rob Parker & Kelvin Washington,” MLB Network analyst, and founder/editor of MLBbro.com – was honored by his alma mater, Southern Connecticut State University at the school’s homecoming last Saturday (10/4) as the Jess Dow Field press box was officially dedicated in his honor. Parker, a 1986 grad, says, “I’m so grateful to Southern for laying the groundwork for my career. This is where it all began and where I learned to be a reporter. It’s an absolute honor to have my name on Southern’s press box. I hope this will inspire others to excel and do what most think can’t be done.”

Industry News

Yesterday’s Top News/Talk Media Stories (10/6)

The most discussed stories yesterday (10/6) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Government Shutdown / Furloughs
    2. Guard Troops to Chicago / Portland Guard Battle
    3. Hamas Israel Attack Anniversary
    4. SCOTUS Denies Maxwell Appeal Hearing
    5. Mark Sanchez Incident
Industry News

Sean Casey Goes Solo in Mornings at WCBM

WCBM, Baltimore morning drive personality Bruce Elliott is stepping away from the “Theimg Morning Drive with Casey & Elliott” after almost six years co-hosting the program with Sean Casey. WCBM announces that the program is being re-branded as “Casey & Company” and will feature newscaster Maggie Hunter, the “king of all traffic” Chuck Whitaker, sportscaster Gary Stein and executive producer Kristen Haegerich. Elliott originally joined the program as a part-time guest in 2015 before rising to co-host in 2019.

Industry News

Joel Clary Joins KSE Media Ventures

Media pro Joel Clary joins KSE Media Ventures in Denver as SVP and general manager for theimg company’s four stations that includes sports talk KKSE-AM/FM. Clary most recently served with Salem Media Group as regional multimedia sales manager and takes over for Dave Fleck who left the company to start up his own company. Clary comments, “I am incredibly excited to join an organization with such a passionate fan base and an unparalleled portfolio of teams and venues. I look forward to contributing to the continued success and growth of the KSE family.”

Industry Views

Monday Memo: Social Media Checklist for Radio

By Holland Cooke
Consultant

imgThese aren’t just bulletin boards. They’re extensions of your station, where listeners expect to be acknowledged and advertisers expect to see results.

Michelle Krasniak’s “Social Media Marketing All-in-One For Dummies,” 6th Edition (Wiley, 2025) really is “9 Books in One.” Haven’t got time for all 739 pages? I’ve boiled-it-down to five fundamentals that tee-up useful brainstorming.

Her core message: stop treating social media as a sideline. It is as important to your brand as what comes out of the transmitter. And it’s sponsorable.

Here are five fundamentals:

Pick your platforms wisely.You don’t need to be everywhere. As our superstar traffic reporter Bob Marbourg used to say when I managed WTOP: “Pick your lane and stay with it.” Figure out where your target listeners already spend time and go-deep there. For most stations that’s Facebook and Instagram, but TikTok and YouTube Shorts are big with younger demos.

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  • Treat it as programming. Every social post is content marketing. That means it needs the same creativity and discipline as an on-air break. Recycle strategically: a morning show prank becomes a 15-second Reel, a newscast becomes “WXXX News Now, Top Stories.”
  • Post consistently. Social media isn’t set-it-and-forget-it. Build an editorial calendar. Balance evergreen content (i.e., music trivia or host Q&As) with timely, trending posts. Post predictably.
  • Measure what matters. Stop obsessing over likes. Engagement — comments, shares, saves, direct messages — is where the action is. Track what kinds of posts spark conversation and what falls flat. Advertisers will also expect hard numbers, so get comfortable with analytics.
  • Bring advertisers along. Clients want more than a schedule of spots. They want campaigns that include social media integration — from sponsored live streams to Instagram Reels with product tie-ins. Package these with on-air buys and show ROI with real data.

Krasniak stresses that “content is everywhere” — the trick is connecting the dots. For stations, that means breaking down silos between the studio, the stream, and the screen. Social feeds aren’t bulletin boards. They’re extensions of the studio, where listeners expect to be acknowledged and advertisers expect to see results.

Bottom line: Social media done right isn’t an add-on; it’s table stakes. If your station isn’t treating it with the same rigor as on-air programming, you’re leaving audience and revenue on the table.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend (10/4-5)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

  1. 1. Court Blocks Guard to Portland Order
    2. Government Shutdown / Furloughs
    3. Bad Bunny Controversy
    4. Israel-Hamas Negotiations
    5. Mark Sanchez Incident
Industry News

Top News/Talk Media Stories This Past Week (September 29 – October 3, 2025)

Here are the most talked about stories of the past week (9/29-10/3) on news/talk radio and related talk media according to TALKERS:

Stories

  1. 1. Government Shutdown / Furloughs
    2. The Economy / BLS Data
    3. ICE Raids / Guard Troops to Memphis & Portland
    4. Hegseth & Trump Address Military Brass
    5. Deadly Michigan Church Attack
    6. SCOTUS Lisa Cook Ruling
    7. Comey Indictment
    8. Gaza Flotilla Intercepted
    9. LaGuardia Planes Collision
    10.Jane Goodall Dies

People

  1. 1. Donald Trump
  2. 2. Russell Vought
  3. 3. Chuck Schumer / Hakeem Jeffries
  4. 4. Mike Johnson
  5. 5. Pete Hegseth
  6. 6. Thomas Sanford
  7. 7. Lisa Cook
  8. 8. James Comey
  9. 9. Greta Thunberg
  10. 10.Jane Goodall

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

“Family Matters” and “Next Role” Join Cumulus Podcast Network

Cumulus Media’s Westwood One today announces two additions to the Cumulus Podcast Network. The “Family Matters” podcast is hosted by CJ Pearson and “tackles the most pressing social, cultural, and political issues in America as told from a perspective rarely heard in podcasting: conservative, culturally aware, and authentically Black.” Pearson says, “Joining the Cumulus Podcast Network is a huge moment for ‘Family Matters.’ We’re bringingimg unapologetically conservative, culturally aware, and authentically Black voices to the forefront – voices that have been ignored for far too long. This show is about faith, family, freedom, and fearless truth-telling. I’m proud to be part of a network that values bold ideas and real conversations, and I can’t wait to shake things up.” Separately, Cumulus announces that “The Next Role with Vernon Davis” also joins the Cumulus Podcast Network. Former NFL star and Super Bowl champion turned actor and producer Vernon Davis’ podcast focuses on career transition and reinvention. Davis says, “The Next Role is more than a podcast – it’s a movement. I created this show to highlight the courage it takes to reinvent yourself, especially after a career in the spotlight. Partnering with the Cumulus Podcast Network gives me the platform to amplify these powerful stories and connect with listeners who are navigating their own transitions. I’m excited to bring these conversations to life and inspire others to embrace their next chapter.” 

Industry News

Yesterday’s Top News/Talk Media Stories (10/1)

The most discussed stories yesterday (10/1) on news/talk radio and related talk media according to TALKERS research:

  1. 1. Government Shutdown
    2. The Economy / BLS Data
    3. SCOTUS Lisa Cook Ruling
    4. ICE Raids / Guard Troops to Portland
    5. Israel Orders Palestinians from Gaza
Industry News

Long Joins iHeartMedia as Region President for Dallas

iHeartMedia announces that Chris Long has been appointed region president for Dallas. Long most recently served as chief revenue officer for Gemini XIII. iHeartMedia division presidentimg Eddie Martiny states, “I am excited to have Chris lead our talented Dallas team. Over the past 20 years, I’ve seen him inspire and drive growth across some of the most well-respected companies in our industry. His diverse background and leadership, makes him the perfect person to lead the Dallas market to the next level.”

Industry News

Valkoun Named VP of Sales for iHeartMedia Milwaukee

iHeartMedia names Colleen Valkoun vice president of sales for its Milwaukee station group thatimg includes news/talk WISN. Valkoun was most recently president and general manager for Milwaukee Radio Alliance, which recently divested itself of its radio properties in the market. Milwaukee market president Dan Lenz says, “Colleen is a proven leader with a track record of success in this market. Her expertise, energy and passion for Milwaukee and the business community make her the perfect fit for this role. We’re thrilled to have her back at iHeartMedia Milwaukee.”

Industry News

Yesterday’s Top News/Talk Media Stories (9/30)

The most discussed stories yesterday (9/30) on news/talk radio and related talk media according to TALKERS research:

1. Government Shutdown
2. Hegseth & Trump Address Military Brass
3. TrumpRx
4. Antoni Nomination Pulled
5. Guard Deployment to Portland

Industry News

Audacy Debuts “UPSTATE RED” Trimulcast

Audacy launches “UPSTATE RED,” a new conservative outlet that is broadcasting on three signals in the Greenville, South Carolina market. They are WYRD-AM at 1330, WORD-AM at 950 and WYRD-HD2 at 98.9 FM. Audacy also broadcasts conservative talk in the market on its sister station WYRD-FM “News/Talk 98.9 WORD.” Audacy Greenville-Spartanburg SVP andimg market manager Steve Sinicropi says, “We are proud to launch UPSTATE RED and bring a new conservative voice to the Upstate region. ‘UPSTATE RED’ will be a premier destination for principled conversation, insightful news, and engaging talk with some of the biggest names in national talk radio, providing the most important news and information to the Upstate.” The programming lineup includes Premiere Networks’ Glenn Beck, Clay Travis & Buck Sexton, Sean Hannity, and Jesse Kelly, as well as Michael DelGiorno in mornings, Westwood One’s Rich Valdes in late nights and FOX News Radio’s Will Cain.

Industry Views

SABO SEZ: Learn the Habits of Power and Success

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgAs a media consultant, my team has had the privilege of being engaged extensively by members of the C-Suite. Becoming a member of the C-Suite is a common goal. To get into any group, acceptance often depends on acting and appearing like established members. Here are some of the actions observed of business masters whom we consulted:

Arrive First

Let’s start with Walter Anderson, CEO PARADE magazine. PARADE was then owned by Newhouse and was the most-read publication in the English language with 30-million-plus readers. Walter Anderson was a rock star. For years he was an award-winning editor and proud of his publication. He was a gifted leader. Smart writers and graphic designers want to work for Anderson. He’s that guy! It was an honor to have lunch with him… always at the Four Seasons.

Lunch at 12:30 pm. I’d arrive at 12:25 pm – Anderson was well seated. Lunch at 12:30, I’d arrive at 12:15 pm and Anderson was well seated. I had to arrive at 11:30 am to “beat” him to the 12:30 pm table. When I finally arrived at 11:30, he was startled that I arrived first. Score! I shared this story with the manager of the Four Seasons, Julian Niccolini. Julian smiled and said, “The most powerful person always arrives first.”

Arriving first is control, preemptive and, yes, powerful. Arrive first in all actions. The first one in a room can rearrange the chairs and name plates. Arriving first for a meeting gives a person a moral upper hand!

Answer Emails Fast

Our clients have included a long list of CEOs, presidents, and CBOs. Who answers their emails first? The most powerful: Bob Pittman, CEO, iHeartMedia; Julie Talbott, president, Premiere Networks; Kelli Turner, CEO, Audacy; Bob McAllan, CEO, Press Broadcasting; Joe Clayton (deceased), CEO Sirius; Scott Greenstein, president, SiriusXM; Kraig Kitchin, CEO, Soundmind; Tim McCarthy, CEO, Broadcasters Foundation; Alan Shaw, CEO, Centennial Broadcasting; and Chris Oliviero, CBO, Audacy all answer their email super fast. (There are other contacts who answer fast, but this is the CEO/president list.) Most of the other CEOs and presidents who answer late or not at all are bankrupt.

Thank You First

Powerful people send thank you notes – fast. After an event, they send thank you to the host before going to bed. Powerful execs study when people in their industry get an award or promotion and then write notes of congratulations – and stamp it. No emails. Those real letters are saved – forever. Thank you, Cathy Black!

 Know Thy Numbers

Powerful executives are never vague about numbers. Vagueness invites suspicion and erodes confidence. BUT, the powerful are not driven by the numbers. The numbers are not front and center in conversations.

RKO chairman Tom O’Neil hired my company to consult all of their radio stations. Tom was charming, in charge, and larger than life. RKO owned Frontier Airlines. Over lunch, he casually mentioned the passenger load on Frontier that day. He knew those numbers and the ratings for WOR midday. Pass the bread.

Once a year, PARADE and all Newhouse pubs presented their business plans to the Newhouse brothers directly. Participating in that meeting, I saw that the Newhouses expected the CEOs to know their numbers. The CEOs of their pubs presented the numbers. No CFOs, no accountants, and no business managers were allowed in the business plan meetings. CEO direct to owner.

C-Suite members show up first, answer emails fast, know their numbers cold and send thank you notes.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

TALKERS News Notes

Hayslett Joins Black Effect Podcast Network. Actress, producer, and host Crystal Reneé Hayslett’s talk series, “Keep It Positive, Sweetie” joins Charlamagne Tha God‘s and iHeartMedia’s The Black Effect Podcast Network. She says, “Joining The Black Effect Podcast Network is a meaningful moment for me. KIPS is all about bringing comfort and empowerment to our culture, and I’m honored to welcome my community into this incredible family dedicated to amplifying the powerful conversations that take place on the KIPS couch.”

WUSF Launches Local Talk Show. Public radio outlet WUSF, Tampa debuts, “Florida Matters Live & Local,” a new show that the station says “connects listeners with Tampa Bay’s most influential leaders while opening the phone lines for callers to weigh in on the issues that matter most to them.” WUSF general manager JoAnn Urofsky says, “Our listeners don’t just consume news – they actively shape the conversations that matter. These are tremendously eventful times, and local voices are more crucial than ever, so we’re creating a space where residents can directly engage with the issues defining our community’s future.”

Industry News

Yesterday’s Top News/Talk Media Stories (9/29)

The most discussed stories yesterday (9/29) on news/talk radio and related talk media according to TALKERS research:

1. Government Shutdown Deadline
2. Trump’s Gaza Peace Plan
3. Trump-Hegseth’s Generals & Admirals Meeting
4. Michigan Church Massacre Aftermath
5. ICE Raids / National Guard to Memphis

Industry Views

Monday Memo: Replay it. Reuse it. Re-sell it.

By Holland Cooke
Consultant

imgSure, radio’s superpower is that we’re live. But 75% of all advertising dollars are now spent on digital. And Netflix, YouTube, and podcast platforms have conditioned consumers to expect that their content will wait for them (“on-demand”), not the other way around (“linear,” meaning real-time on-air). If your best content disappears the moment it airs, you’re leaking value. Think: time-shifted, searchable, and shareable.

Repackaging doesn’t just mean repeating

Is posting airchecks – whole hours – your news/talk station’s only on-demand offering? Hey, why not. It’s easy, and – mathematically – no listener hears everything live. So, archiving offers convenience.

But few people sit through a whole hour, even when listening live, as Nielsen’s 3-minute gimmick reminds us. So do what music stations do, because music rights issues force them to: Extract chunks of what aired.

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— Smart stations, in every format, are curating familiar recurring morning show bits.

  • — From interviews: Was there an “Aha!” moment, the-one-thing-said that was most impactful/helpful/surprising/quotable? Maybe even a few standout moments? Just one is fine. Be choosy, rather than posting for the sake of posting.
  • — From host monologues, excerpt the passage that makes the point in-a-nutshell. Like Sean Hannity’s shortform morning bit, a lift from the previous day’s live show. Give yours a title, i.e., “Mike in a Minute,” “Randy’s Rant,” “Tell me I’m wrong,” whatever. And if a caller crystallized – or challenged – the host’s take, include a bite. These features are hors d’oeuvres, nibbles from those whole segments you have also posted for those interested to devour.
  • — If you are doing solid local news, CONGRATULATIONS. You’re conspicuous, as newspapers tailspin and because TV stations’ coverage tends to come later in the day. So consider repurposing the morning’s top local stories into a short daily update.
  • Don’t just clip and post. Package and brand. Give all-of-the-above your station’s imaging feel. A series with a name is easier to remember, easier to sell, and more likely to be shared.

The juice is worth the squeeze

Repackaged content does more than just fill your feeds:

  • — It increases time spent with your brand.
  • — It creates more occasions of listening, whichever way works best for the listener. BE ON PHONES.
  • — It opens up new monetization opportunities. Sponsors love targeted content and are buying digital. Sell them yours.

The bottom line? Yours. Future-proof your station.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke