Pending Business: Post-Game
By Steve Lapa
Lapcom Communications Corp
President
In case you missed it, honesty was on full display at Friday’s TALKERS 2024: Radio and Beyond conference.
Sometimes honest or transparent B2B conversations are difficult to digest. But when the truth is presented in an open forum designed to educate and motivate better to listen closely.
High five to keynoter Glenn Beck who shared his personal journey from the bottom to the top. His keynote was clear, honest messaging. Fame and fortune are no substitute for being true to yourself, honest about why and what you do in this business. What will you contribute that will make a difference? Love him or hate him, Beck is a proven, successful professional at what he does best: make you think.
Straight forward hallway conversations with fellow panelist Vince Benedetto, CEO of Bold Gold Media, were philosophical eye openers. Vince is a young, successful owner operator of small and medium market radio stations. Why is radio perceived as a “still is” good business when all his teams know is today’s success? Did someone tell him sales orders rolled in on fax machines? If that was the case, maybe radio stations should go back to faxing. Vince has no rear-view mirror, no experience with the “good old days” – just today’s and tomorrow’s successful opportunities. I explained to Vince, I’ve worked with the frenemy, and it is the generation ahead of him. We who overlook and assume the basics of over 90% radio listenership. It is us who need a look in the mirror!
A moment of honesty comment from John Caracciolo, CEO of JVC Media, was short and to the point, “Where are the bankers?” Nowhere near most local radio station owner operators. Maybe that will change as more terrestrial radio owners, managers, and talent fast forward embracing the future of digital and social media integration.
The research Salem Media Group SVP Phil Boyce shared was inspiring and thought provoking. His numbers tell the compelling story of audience dynamics and choices, especially when we hear how people are listening to radio for longer periods of time. Does anyone honestly care to pitch that key sales point?
Let’s wrap this column up with three key takeaways from the conference:
1. The radio business is alive but wrestling with a future crowded by aggressive competition from the new digital/social media frontier.
2. Successful leaders need trusted, experienced collaborators. Learn from the great Warren Buffet.
3. It takes passion, commitment, expertise, and a great team to stage the annual TALKERS conference. Thank you, Michael Harrison. I learned a lot!
Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.
Bill Doyle from the co-host role. The new “Deminski & Moore” show airs from 2:00pm to 7:00 pm. Deminski states, “The stupid robots in grocery aisles, your phone that fell in a toilet, the governor’s hairstylist somehow avoiding charges, the fact that Kylie still doesn’t understand how to eat M&Ms, the neurosis we all have and never dare talk about. Kylie is fun, smart, and unique. I love the wide range of topics we’ll be able to cover.” Moore says, “I’m excited to partner with Jeff Deminski. He’s one of the hardest-working and most genuine people I know, and you can hear his passion through the airwaves. He can make me laugh, think critically, and argue with him all before we hit our first traffic break!”
The broadcasts will feature a simulcast live audio feed from Monumental Sports Network’s television broadcast and fans will be able to hear all 25 of the Mystics’ remaining regular season games available on the network this season. While most radio broadcasts will air on The Team 980, select games will air on “106.7 The Fan” (WJFK-FM) and The Bet Washington (WJFK-AM), and all games will be streamed locally on the Audacy app.
daypart to morning drive, taking over for Maxwell Schaeffer and Amy Sweet, who exited the station earlier this year. He posts a message to Facebook saying, in part, “Iowans are all about connecting with each other and WHO Radio has always been at the heart of that. We’ll have conversations about the most important topics of the day, and we’ll share a few laughs along the way.”
downloads, listens, or views never contemplated a device utilized by multiple people. What we have uncovered is that there is actually a fair amount of co-listening to podcasts that takes place. Whether it be with kids, friends, or family, the podcast industry is leaving ears on the table. There is a richer consumption story to be told as it is not just one person per download. For agencies and media planners, being able to examine co-listening by genre or podcast can offer invaluable insights into reaching the true audience.” Other notable findings include: 1) Marketers targeting people with a side hustle will find a rich concentration among men, heavy, and 18-34 podcast consumers; 2) Podcast pioneers and women like to go back to listen to back episodes and episodes they missed; 3) YouTube has been the most utilized podcast listening platform in the U.S. over the past year and a half: 31% say it is the platform they use the most, followed by Spotify (21%) and Apple (12%); and 4) As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts. 
Almost everything I know about pricing strategy I learned from domestic airlines. Guess what? Airlines are at it again and I hope you are watching and learning.
driving business development. Salem Surround VP and general manager Jon Latzer comments, “Christian Kligora is a generational find and will help Salem Surround achieve both revenue growth and help with operational efficiencies. We are excited to have him join our expanding team while leading our Western Region to new heights of success.” Kligora states, “I’m excited to join the fantastic team at Salem Media. Joining Salem represents a unique opportunity to contribute to a media landscape that values integrity, innovation, and impact. I am eager to partner with our linear/digital sales teams to explore innovative ways to connect with our audience.”
shows looking for syndication opportunities. With all the changes in our industry it was the natural progression to provide a full range of services to our clients and work with our partner Salem Radio Network. CRN’s new syndication effort will use the Westwood One Wegener system. CRN says this project came to fruition with the help of radio industry affiliate relations pro Jon Patch, who comments, “I’m proud to be working with Mike and the CRN team to offer the newest technology from Westwood One and Wegener. Most radio stations already have this technology in their racks, which brings the most success to our partners.” CRN currently syndicates “The Michael Medved Show,” “The Ron Cey Show,” “The Fred Dryer Show,” “The Conversation,” “Speaking Out America,” “What’s Cookin’ Today,” “What’s Cookin’ on Wine,” “The Lounge,” and more.
follows the recent launches of the weekend editions of “Morning in America with Hena Doba” from 7:00 am to 10:00 am ET, “NewsNation Live” from 10:00 am to 1:00 pm ET, “NewsNation Now with Anna Kooiman” from 1:00 pm to 4:00 pm ET, and “The Hill Sunday with Chris Stirewalt,” which debuted earlier this year. Networks division president Sean Compton states, “We are immensely proud to announce that NewsNation is now a 24/7 cable news network. This milestone marks the culmination of our efforts to continue expanding and growing the network since launching it in 2020. It reaffirms our commitment to delivering unbiased news coverage, a mission that resonates deeply with our viewers, fostering their trust in the brand, and strengthening their loyalty to NewsNation.” The network also announces the hiring of three veteran journalists, including the aforementioned Anna Kooiman, who joined in March as anchor of the weekend edition of “NewsNation Now”; senior correspondent Laura Ingle, who most recently served as a senior correspondent at FOX News Channel; and Alicia Nieves, who will be a New York-based correspondent after joining the network from the financial streaming service, Fintech TV.
“Clay Travis & Buck Sexton Show.” Outkick SVP and managing editor Gary Schreier says, “OutKick continues to be authentic, unfiltered, and driven by common sense. We continue to feature topics that most sports sites refuse to cover. Our ability to stand out amongst the rest of the industry is reflected positively by the strength of our numbers every month.” The platform also recently expanded the “Tomi Lahren is Fearless” program from evenings three days per week to a daily show running live at 1:00 pm ET. 
This week, I started a five-night show on Audacy’s WPHT, Philadelphia. Thank you, market president David Yadgaroff. Because of my tenure in the industry, I received a flattering, humbling number of emails from colleagues in radio. THANK YOU. The support and encouragement are appreciated and certainly needed!
Makeover. The book is named one of BookAuthority’s 20 Best Personal Finance Books of All Time and has spent more than 1,000 weeks on bestseller lists. To date, over 9 million copies have been sold worldwide, and every year, more than 400,000 readers buy the book. Dave Ramsey says, “The plan is still simple, and millions of people have done it. You can solve your biggest problem with the least-complicated finance book out there. It’s the stories of everyday people in TMMO that makes it so powerful and inspiring. They’re the real heroes. Their stories of real life-change are all the proof you need that this stuff really works.” The new edition offers Ramsey’s principles, along with updated statistics and examples. It now includes advice on topics like: Mortgages and car loans; buy now, pay later loans; saving and investing for retirement; and paying for college while avoiding mountains of debt.
will cover the latest on significant events from around the nation and the world.” Levanthal adds, “‘The Leventhal Report’ will bring the top stories to the growing Newsmax2 audience with an in-depth analysis of the ‘why’ and what it means to them and our nation. I am looking forward to bringing my global experience in covering the news that matters most to Newsmax2’s lineup of hard-hitting journalism.” Newsmax2 is the network’s free streaming channel available on the Newsmax App and FAST channel platforms found on most major OTT systems including Roku, Samsung, Amazon Fire, Pluto, Vizio, LG, Tivo, Plex and Xumo. Newsmax2 also airs on 20 television broadcast stations through digital channels.