Industry News

MacLeod to Lead Portland Stations for Alpha Media

Alpha Media Portland names Ross MacLeod the new operations manager for the Portland market. In this role he’ll also serve as content director for news/talk KXL-FM “FM News 101” and sports talk KXTG-AMimg “750 The Game.” He most recently served as program director for iHeartMedia’s WBGG, Miami “Big 105.9.” MacLeod states, “I’m looking forward to working with some of the amazing talent we have in Portland, and leading this cluster to new heights. KXL is a heritage news/talk leader in Portland and I couldn’t be more honored to be part of this team.” Alpha Media stations are being acquired by Connoisseur Media in a deal that is expected to close in the fall.

Industry News

Yesterday’s Top News/Talk Media Stories (7/1)

The most discussed stories yesterday (7/1) on news/talk radio and related talk media according to TALKERS research:

1. Big, Beautiful Bill Debate / Musk-Trump Feud
2. Trump Visits “Alligator Alcatraz”
3. Paramount Settles Trump Suit
4. Israel-Gaza War
5. Trump Threatens Mamdani

Industry News

Black Information Network Celebrates Five Years on Air

Monday (6/30) marked the fifth anniversary of the launch of BIN: Black Information Network, what iHeartMedia calls “the first and only 24/7 national and local all news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective.” The company says, “What began on June 30, 2020, has grown into an essential source of trusted journalism,img storytelling and community engagement. Over the past five years, BIN: Black Information Network has achieved remarkable milestones, including: Surpassing 19 million monthly listeners, a reflection of BIN’s growing influence and strong connection to its target audience; expanding BIN News content to over 100 broadcast radio stations across the U.S., making BIN one of the most widely distributed, Black-focused news audio platforms in the country; and delivering news coverage tailored to 65 of America’s largest Black communities, with reporting that reflects the local realities, perspectives, challenges and triumphs.” BIN president Tony Coles adds, “BIN: Black Information Network has become a trusted and indispensable voice for Black communities in America. In just five years, we’ve transformed how local and national news reaches our audiences. We are giving a voice to the stories that have gone untold for too long. We are providing freedom to journalists to pursue meaningful reporting – and we’re just getting started.”

Industry News

Wayne Allyn Root and The Gateway Pundit Partner for Podcast

Nationally syndicated talk media personality Wayne Allyn Root is partnering with The Gateway Pundit on his two-hour daily video podcast that’s being renamed, “Wayne Allyn Root’s WAR Zone, Presented by The Gateway Pundit.” This makes “WAR Zone” the official podcast of TheGatewayPundit.com and will beimg featured live each night from 6:00 pm to 8:00 pm ET.  Root says, “Tens of millions of die-hard Trump supporters go to theGatewayPundit.com 24/7 for the news and opinions that you won’t find in the mainstream media. It’s the perfect platform and synergy for my podcast. This is a marriage made in heaven. My daily podcast offers raw truth, the most exciting content for MAGA fans, and the most intense, passionate, combative, controversial, in-your-face, high-energy show anywhere in American media, combined with the biggest personality, and the loudest MAGA mouth on the planet. My show takes your breath away. It’s two hours of ‘pedal to the metal, balls to the walls,’ without taking a breath.”

Industry News

Yesterday’s Top News/Talk Media Stories (6/30)

The most discussed stories yesterday (6/30) on news/talk radio and related talk media according to TALKERS research:

1. Big, Beautiful Bill Debate / Musk-Trump Feud
2. “Alligator Alcatraz” to Open
3. Trump vs Harvard
4. Israel Strikes in Gaza
5. Kohberger Guilty Plea

Industry Views

Monday Memo: Feature the Moments That Matter

By Holland Cooke
Consultant

imgAre archived shows – whole hours – your station’s only on-demand offering? It’s an easy checkbox: post the aircheck, call it a podcast.

And why not? In our on-demand culture, why expose this work – and its sponsors – only to those who happened to be listening in real-time? But few listeners will sit through an hour – or three – of linear audio. Most don’t when listening live. They’re busy. The only person who hears the whole show is the host (which is why I cringe when I hear “hour number three”).

Trim the fat, serve the steak 

Many more will be interested in highlights, those couple minutes of Pet Pro Dr. Donna Stone’s tips for “Helping Your Critters Keep Their Cool During a Long Hot Summer,” or whatever “money moments” aired.

im

— Give these excerpts a title, incorporating words someone might include in Search. Add a sharable description. Let MS Copilot or ChatGPT make you a graphic. For this example, make it a cute puppy.
— In addition to the station’s website, these clips should be all over your social media. Think of your whole show as a movie. Hashtag-laden Tweets that include a click-to-listen link are the trailer. Script several versions and post at intervals.
— Get good at this, and your posts will get shared.
–And Dr. Donna can share her moment to her followers.

This is something music station morning shows do better than talk stations, because archiving whole songs is taboo. They’re forced to cull. 

Find the time

It’s an investment in reach, relevance, and revenue. Don’t just archive – curate. You can find new ears, using these audio appetizers to offer people who don’t know your show to try the entrée.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Audacy Content Now Available on iHeartRadio Platform

iHeartMedia and Audacy agree to a content distribution partnership that will have Audacy’s portfolio of more than 240 radio brands and time-shifted podcasts be available on iHeartRadio. iHeartMedia says that through the iHeartRadio app, Audacy content will be available on more than 500 additional platforms and over 2,000 additional devices, including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtualimg assistants, televisions and gaming consoles. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This is an exciting day for our industry as the addition of Audacy’s stations to iHeartRadio maximizes imgradio’s presence across the country as the most listened to and trusted medium for audiences and consumers. This move gives our listeners even more opportunities to connect with the stations and content most relevant to them, aligning with our mission to always meet our audiences where they are and enhance their experience.” Audacy chief business officer Chris Oliviero states, “We believe in the power of being everywhere, and this partnership is a meaningful step in our strategy to ensure our iconic stations, talent and programming are available wherever and however audio is consumed.”

Industry News

Jeff Tyler Retires from iHeartMedia

After a radio career spanning 47 years, Jeff Tyler announces he’s retiring from iHeartMedia. Tyler began his career as an on-air talent in 1978, with early roles in both Madison and Milwaukee. In 1997, he played a pivotal role in forming one of the first merged markets when Capstar Broadcasting acquired six stations from two different companies – a move that laid the foundation for today’s iHeartMedia cluster in Madison. Overimg the next three decades, Tyler held numerous leadership positions, including market manager roles in both Madison and Milwaukee.  In 2010, Tyler was promoted to region president and later moved to Minneapolis in 2015 to serve as regional president for iHeartMedia. He rose to division president in July 2018 before returning to Wisconsin in 2022 to lead as metro president and most recently area president. Tyler says, “Broadcast radio has been my life. I’ve worked in every aspect of this business and have been fortunate to work for tremendous leaders who helped shape my career, including the creative and innovative team at iHeartMedia. I’m grateful to have worked with so many talented, dedicated professionals in vibrant broadcast markets, serving advertisers and creating meaningful partnerships. I’m excited to begin a more flexible chapter of life with my family, while continuing to support our sports partnerships in the short term.”

Industry News

Top News/Talk Media Stories Over the Weekend (6/28-29)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Big, Beautiful Bill
2. Idaho Firefighter Shooting
3. Iran Strikes Post-Mortem
4. Israel’s Gaza Strikes
5. Tillis Won’t Run for Reelection

Industry News

Audacy Shuttering Pineapple Street Studios

Numerous news outlets, including Variety, Bloomberg and Podnews.net, are reporting that Audacy is closing podcast production house Pineapple Street Studios. Pineapple Street was acquired by then-Entercom inimg 2019 for $18 million as the podcast industry was really taking off in terms of listenership. Podnews.net notes, “Audacy shut Cadence13 (a $50mn purchase) in March 2024, and rebranded Podcorn ($22.5mn) as Audacy Creator Lab in April this year.” An Audacy spokesperson says in a statement, “This difficult decision aligns our resources with our core strengths and the most promising growth areas for our podcasting business. We’re sorry to say goodbye to talented colleagues and are grateful for their contributions.”

Industry News

Top News/Talk Media Stories This Past Week (June 23 – 27, 2025)

Here are the most talked about stories of the past week (6/23-27) on news/talk radio and related talk media according to TALKERS:

Stories

1. Iran Strikes Aftermath / MAGA “Civil War”
2. SCOTUS Friday Rulings
3. Trump at NATO
4. Big, Beautiful Bill
5. ICE Raids / SCOTUS Deportation Ruling
6. Mamdani NYC Primary Victory
7. Powell Testimony / Trump Fed Nomination
8. SCOTUS Planned Parenthood Ruling
9. ASIP RSV Recommendation
10.Bezos-Sanchez Wedding

People

1. Donald Trump
2. Ayatollah Ali Khamenei
3. Pete Hegseth
4. Marjorie Taylor Greene / Rand Paul
5. Tucker Carlson / Steven K. Bannon
6. Mark Rutte
7. Mike Johnson
8. Zohran Mamdani / Andrew Cuomo
9. Jerome Powell
10.Jeff Bezos / Lauren Sanchez

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Edison: News/Information Low on Gen Z Audio Preference List

Edison Research is releasing its Gen Z Audio report based on 2,010 online surveys of respondents ages 13img-24 and, perhaps not surprisingly, their most preferred categories of podcasts are Comedy, Music, Entertainment, and True Crime. News/Information is far down the list with just 17% saying they watched or listened to a news/information podcast in the last month. Also noteworthy is the breakdown of delivery systems for audio for this demographic. Streaming music is the top audio source (42%), followed by YouTube (20%), and AM/FM (16%) in third place. See the complete report here.

Industry News

Yesterday’s Top News/Talk Media Stories (6/25)

The most discussed stories yesterday (6/25) on news/talk radio and related talk media according to TALKERS research:

1. Iran Strikes Aftermath
2. Trump at NATO Summit
3. Mamdani’s NYC Primary Victory
4. Big, Beautiful Bill
5. ICE Raids

Industry News

Date Set for Posting 2025 TALKERS Heavy Hundred

 

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The TALKERS editorial board has announced the date of the 2025 edition of the TALKERS “100 Most Important Radio Talk Show Hosts in America” – also known as the TALKERS “Heavy Hundred.” The prestigious list will be posted Tuesday, July 8, 2025.

This will mark the 30th anniversary of one of the most popular annual features published by TALKERS magazine since its debut as a list of 25 in 1995 (it expanded to 100 in 1996) and comes in conjunction this Summer with TALKERS magazine’s 35th anniversary as a broadcasting industry trade journal.

According to TALKERS VP/executive editor Kevin Casey, “The criteria for inclusion in the class of 2025 will remain radio-centric, however, with additional weight given to influence wielded in associated talk media platforms such as audio and video podcasting along with other means of online distribution appropriate to evident changes in the industry.”  Casey adds, “But the criteria that all inductees in the Heavy Hundred must have a regularly scheduled professional show on the air at a minimum of one terrestrial or satellite radio station at ‘press time’ will continue.”

Industry News

Yesterday’s Top News/Talk Media Stories (6/24)

The most discussed stories yesterday (6/24) on news/talk radio and related talk media according to TALKERS research:

1. Iran Strikes Aftermath
2. MAGA “Civil War”
3. Trump at NATO Summit
4. ICE Raids
5. NYC Mayoral Primary

Industry News

Majority of Reps Sign on to AM Radio Bill

The National Association of Broadcasters says that the AM Radio for Every Vehicle Act has reached the key milestone of a majority of the U.S. House of Representatives cosponsoring the legislation. NAB President and CEO Curtis LeGeyt, states, “Securing 218 cosponsors in the U.S. House of Representatives, alongside a filibuster-proof 61 cosponsors in the Senate, marks a pivotal milestone for the AM Radio for Every Vehicleimg Act and underscores AM radio’s enduring value to the American people. For more than a century, AM radio has been a lifeline, delivering trusted news, local sports, crop reports and emergency information when and where it matters most. From rural communities to urban centers, from first responders to everyday commuters, over 80 million Americans rely on this free, local service to stay informed and safe every month. NAB thanks Reps. Gus Bilirakis (FL-12) and Frank Pallone (NJ-06) for championing this legislation, and the bipartisan coalition of lawmakers who recognize AM radio’s essential role in communities across the country. We look forward to continuing our work with the Energy and Commerce Committee and House leadership to advance this bill without delay.”

Industry News

Skyview Kicks Off BFoA Giving Day with $10k Donation

The Broadcasters Foundation of America reports that Skyview Networks is making a $10,000 corporate donation to cover any Skyview employee matches. BFOA Giving Day is today (6/24) when everyone in broadcasting is asked to consider a contribution of any amount. BFoA president Tim McCarthy states, “Weimg are grateful to Steve and Ken Thiele (founder & executive chairman) for their magnanimous corporate contribution to support the work of the Broadcasters Foundation. With support like this from the broadcast industry, the Broadcasters Foundation can continue to deliver much-needed aid to those in our business who need it most. We hope this match campaign inspires other organizations to find impactful ways to support our unique mission.” For information about the Broadcasters Foundation, including how to make a donation or apply for aid, please visit www.broadcastersfoundation.org,

Industry News

Yesterday’s Top News/Talk Media Stories (6/23)

The most discussed stories yesterday (6/23) on news/talk radio and related talk media according to TALKERS research:

1. Israel-Iran Truce / U.S. Iran Strikes
2. SCOTUS Deportation Ruling
3. MAGA “Civil War”
4. Powell’s House Testimony
5. NYC Mayoral Primary

Industry News

iHeartMedia Now Offering Top Podcasts in Six Languages

iHeartMedia announces that 10 of its top podcasts – “On Purpose with Jay Shetty,” “Revisionist History with Malcolm Gladwell,” “Stuff You Missed in History Class,” Stuff They Don’t Want You to Know,” “Before Breakfast with Laura Vanderkam,” “How to Money,” “Stuff to Blow Your Mind,” “Betrayal,” “The Girlfriends” and “Murder 101” – are now available in six foreign languages: Spanish, French, Arabic, Portuguese, Hindiimg and Mandarin, with plans to expand to even more shows and languages in the future. Host Jay Shetty says, “We have been fortunate to build a huge global audience that continues to reach more people around the world every day. One of the questions I get asked most is, ‘When will the podcast be in Spanish? When will it be in Hindi?’ And now, not only those, but several more languages as well. Expanding into more languages gives us the special opportunity to serve our audience better and bring these conversations to even more people. I truly believe this will deepen our impact, extend our reach and push forward our mission to make the world happier, healthier and more healed.” iHeart Digital Audio Group CEO Conal Byrne says, “Global podcast listenership continues to rise, with podcast consumption significantly growing in regions such as Latin America, Europe, India and other parts of Asia. Podcast translation is an exciting step forward as content continues to globalize, allowing us to bring our catalog of hit shows and talent to these regions, helping us reach new audiences and bring fresh, insightful content worldwide.”

Industry News

Top News/Talk Media Stories Over the Weekend (6/21-22)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. U.S. Strikes on Iran
2. MAGA “Civil War”
3. Israel-Iran Bombings
4. ICE Raids
5. Heat Dome Scorching Eastern U.S.

Industry News

Dennis Malloy Leaving “New Jersey 101.5” Midday Show

Midday talk host Dennis Malloy announces that he’s leaving his full-time role at Townsquare Media’s WKXW-FM, Trenton New Jersey 101.5 when his current contract expired on July 31. Malloy co-hosts the Dennis & Judi midday show with Judi Franco. He told listeners earlier this week that he thinks the time is right to step into a new role.img “Two of my children live out of state and it’s difficult to sneak in quick visits. But now it won’t be. I’ll get to spend longer periods with my kids and grandkids, and just hopefully take and enjoy what life has to offer. There is no drama and no intrigue. Judi and I are still very good friends, almost like brother and sister. We’re both grateful that they threw us together back in 1997. The chemistry was instant, and the laughter has never stopped. Yeah, there have been some tumultuous times thrown in there as well, but it was all good. So, so, so good. I was lucky enough to be a part of radio’s history in New Jersey. Don’t get me wrong: Our ratings are still very high, and for that, I am extremely grateful. But I will still be a part of the radio station, filling in when the need arises. I’ll possibly be doing some appearances and definitely some writing for NJ1015.com.” Read Malloy’s full post here.

Industry News

Top News/Talk Media Stories This Past Week (June 16 – 20, 2025)

Here are the most talked about stories of the past week (6/16-20) on news/talk radio and related talk media according to TALKERS:

Stories

1. Israel-Iran Conflict / Trump Mulls Involvement
2. MAGA “Civil War”
3. ICE Raids / Protests & Arrests
4. Russia-Ukraine War
5. Hortman Assassination / Lawmakers Safety Concerns
6. SCOTUS Transgender Ruling
7. Big, Beautiful Bill / Fed Holds on Interest Rates
8. DC Military Parade
9. Tariffs / China Trade Negotiations
10.Hurricane Erick

People

1. Donald Trump
2. Benjamin Netanyahu / Ayatollah Ali Khamenei
3. Pete Hegseth / Tulsi Gabbard
4. Vladimir Putin
5. Tucker Carlson / Steven K. Bannon
6. Brad Lander / Alex Padilla
7. Kristi Noem
8. Vance Boelter / Melissa Hortman
9. Jerome Powell
10.Barack Obama

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

KBLA, Los Angeles Celebrates Fourth Anniversary

Los Angeles talk radio outlet KBLA “Talk 1580” was launched four years ago today (6/19) by Smiley Audio Media owner Tavis Smiley. The company says it is proudly celebrating the anniversary “with four high-profile public events. Since its launch, KBLA Talk 1580 has become the station of choice for Black andimg African American residents, as well as progressive listeners more broadly. KBLA Talk 1580 continues to be the most ‘trusted, credible, and reliable’ media source in Southern California for African Americans and beyond. While KBLA Talk 1580 is unapologetically progressive, the station and its on-air talent prioritize good ideas over ideology.” KBLA will hold a “Juneteenth Backyard Barbecue” today at Kenneth Hahn State Recreation Area from 4:00 pm to 8:00 pm. On Saturday (6/21) KBLA will present an “Empowerment Congress Juneteenth Community Celebration & Dialogue” at The Beehive from 9:00 am to 2:00 pm, and on Sunday (6/22), station host Dominique DiPrima will moderate a “State of Black Women in Los Angeles” symposium at The Living Room @ Faithful Central Bible Church from 10:00 am to 2:00 pm.

Industry News

Yesterday’s Top News/Talk Media Stories (6/18)

The most discussed stories yesterday (6/18) on news/talk radio and related talk media according to TALKERS research:

1. Israel-Iran Strikes / U.S. Mulls Involvement
2. ICE Raids / Student Visa Process
3. SCOTUS Transgender Ruling
4. Lawmaker Safety Concerns
5. Hurricane Erick

Industry News

Yesterday’s Top News/Talk Media Stories (6/17)

The most discussed stories yesterday (6/17) on news/talk radio and related talk media according to TALKERS research:

1. Israel-Iran Strikes / U.S. Weighs Military Action
2. Russia-Ukraine War
3. ICE Raids-Protests / NY Comptroller Arrested
4. Big, Beautiful Bill
5. Hortman Assassination

Industry News

Podcast Download – Spring 2025 Report Released

Cumulus Media and Signal Hill Insights are releasing the Podcast Download – Spring 2025 Report, what they call “a comprehensive evaluation of the latest podcast audience trends” that examines the habits of weekly podcast consumers. Cumulus says, “A key finding uncovered in the Podcast Download Report is that audio remains the primary mode of podcast consumption despite growing video options and the rise of YouTube as a podcast platform.” Cumulus Media | Westwood One Audio Active Group senior insightsimg manager Liz Mayer says, “There is no denying that YouTube is playing an important role in the podcast ecosystem, especially when it comes to discovering new podcasts. However, over half of weekly podcast consumers indicate they consume via audio primarily. So, while the new video capabilities are exciting and need to be focused on, the industry can’t forget that it’s what consumers are hearing that is most important.” Highlights from the report include: 1) Audio remains the primary mode of podcast consumption (58%) despite growing video options; 2) YouTube is the leading podcast platform, yet it is not a walled garden as consumers listen to podcasts across multiple platforms; 3) Podcast discovery: YouTube is the place to be found; 44% of new podcast audiences started listening on YouTube; 4) Downloads and listens underestimate the actual audience: The current download impression model fails to account for co-listening; and 5) Why podcast advertising works so well: Podcasts hosts are three times more influential than social media influencers. See more about the study here.

Industry News

Eva Longoria Expands Partnership with iHeartMedia

Actress and producer Eva Longoria’s company Hyphenate Media Group acquires an equity share in iHeartMedia’s My Cultura podcast network dedicated to elevating Latino voices and stories. This is part of an expansion of the network’s collaboration with Longoria and her partner Cris Abrego, who serves as theimg group’s CEO. As part of the new deal, Hyphenate and Longoria will executive produce a slate of new original podcasts with iHeartMedia’s My Cultura. She says, “Storytelling shapes how we see ourselves and how the world sees us, and podcasting is one of the most intimate, accessible and powerful ways to connect with audiences and share meaningful, authentic conversations. There’s never been a more urgent time to elevate Latino voices and talent. Through this partnership between Hyphenate and iHeart’s My Cultura, we’re building a bigger platform for stories that reflect the richness and complexity of our community.”

Industry News

Edison Research to Unveil Gen Z Audio Report

Edison Research says that its new “Gen Z Audio Report” – sponsored by SiriusXM Media – will be releasedimg to the industry in a free webinar on June 25 at 2:00 pm ET. More than 2,000 people ages 13-24 in the U.S. were surveyed for the report. Edison says, “The study explores what shapes the lives of Gen Z – from current issues to overall outlooks, and what their media choices include – from music discovery to their favorite podcasts. Learn how Gen Z listeners use audio, tech, and social media, and most importantly, the role audio plays in their daily lives.” You can register for the webinar here.

Industry News

Yesterday’s Top News/Talk Media Stories (6/16)

The most discussed stories yesterday (6/16) on news/talk radio and related talk media according to TALKERS research:

1. Trump at G7
2. Israel-Iran Strikes
3. Hortman Assassination
4. Russia-Ukraine War
5. ICE Protests

Industry Views

Monday Memo: Stepping-Up and Sounding Solid

By Holland Cooke
Consultant

imgWith so many of us taking vacation time soon, guest hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

Get right into it. When I used to fill-in for Jim Bohannon, I figured that – to his listeners – who-the-heck was I? Lacking the back-story of “a name,” I simply, succinctly, told the truth, “I’m Jim’s pal, Holland Cooke.” Skip the biographical blah-blah-blah that devalues a show by emphasizing that the familiar host is absent. Just tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off… and how to join-in.

Make the phone ring. When “FOX Across America” host Jimmy Failla is off, my client Paul Gleiser – owner of affiliate KTBB/Tyler-Longview TX – often fills-in. Paul asked Jimmy for advice. Ever in-character, Failla quipped, “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As new employment numbers were announced, “The WORST job you ever had?” got callers telling great stories.

“Know what the show was about yesterday,” Paul urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle.

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Invite participation multiple ways. Many listeners would rather text than call. Welcome them and you’ll sound accessible and at-the-speed-of-life. Note how effectively SiriusXM’s Michael Smerconish polls listeners via social media.

Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or if – in Jimmy Failla speak – you’re driving, the producer is simply call-screening and running-the-board… which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with the station’s setup.

Keep re-setting – succinctly, “matter-of-factly,” introducing yourself and your guest-or-topic — going-into and coming-out-of breaks, and at the beginning of each hour. Listeners are constantly tuning-in.

Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number your punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend (6/14-15)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Minnesota Lawmaker Assassinated
2. DC Military Parade
3. Israel-Iran Strikes
4. ICE Protests / “No Kings Day”
5. Big, Beautiful Bill

Industry Views

SABO SEZ: Managing the Meters is a Fatal Time Waster

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgAt first, I thought it was a joke. When I realized there were serious people having serious meetings about the joke, it became both horrific and symptomatic

The sitcom is called: MANAGING THE METERS. Note: As a suited consultant I was a prime mover to get Arbitron off diaries and onto meters.

Worldly success is often the result of being highly focused on what one can control versus imagining what can be controlled. Nielsen can manage their meters. You can’t.

Imagining what can be controlled has led to wasting time playing MANAGING THE METERS.  To participate one must learn where Nielsen meters are placed, which station has which meters, and who is carrying “your” meters. Yes, one can learn, for example, that a 19-year-old in Glendale listens to KIIS-FM for 17 hours a week. More than 17 hours in radio conference rooms will be spent playing whack-a-mole with that 19-year-old’s meter; where will it land next?

Playing MANAGING THE METERS is a major time waster and cume killer. Once upon a time many music stations embraced “request line call-in research.” Shudder. Stations would tally which songs were getting how-many requests and make on-air playlists based on those counts. Obviously call-in request playlists would appeal primarily to existing listeners and do nothing to reach new listeners. Sure, P1s are appeased but cume always dies.

And here we are: Super-serving meter holders who already listen to a station will appease P1s but cume will diminish every month. It is pure myth that “talk” is high TSL and low cume.  In fact, most current talking stations do everything possible to lower cume. Casual cuming is virtually impossible. (Who is talking? What’s the number? Thanks for holding on! Who has time to hold on?). The MANAGING THE METERS fantasy gives “science” to cume-killing actions and reactions.

MANAGING THE METERS, rather than making better, bigger shows has resulted in fear, indecision, and the crime of overthinking. Nothing could be worse for a medium that thrives on emotional wallops than turning feelings into math.

What to do when tempted to play MANAGING THE METERS:

Go for a pleasant walk and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Eat your favorite ice cream and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Call your father and thank him and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Remember that innovative programmers who CREATE – rather than copy – great stations give all of their attention to P2s and then imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Top News/Talk Media Stories This Past Week (June 9 – 13, 2025)

Here are the most talked about stories of the past week (6/9-6/13) on news/talk radio and related talk media according to TALKERS:

                 Stories

1. LA Protests / Trump Calls in Military
2. Big, Beautiful Bill / Trump Musk Feud
3. U.S.-Iran Tensions / Middle East Diplomats Recalled
4. U.S.-China Trade Negotiations / Tariffs
5. Saturday’s Military Parade
6. Russia-Ukraine War
7. FEMA Phaseout / RFK Jr Fires CDC Vaccine Panel
8. Israel-Gaza Unrest / Greta Thunberg Deported
9. Brian Wilson Dies
10.Air India Crash

                 People

1. Donald Trump
2. Gavin Newsom / Karen Bass
3. Elon Musk
4. Mike Johnson
5. Benjamin Netanyahu / Greta Thunberg
6. Howard Lutnick
7. Xi Jinping
8. Vladimir Putin
9. RFK Jr.
10.Brian Wilson

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Yesterday’s Top News/Talk Media Stories (6/11)

The most discussed stories yesterday (6/11) on news/talk radio and related talk media according to TALKERS research:

1. LA Protests / Trump’s Use of Military
2. U.S.-Iran Tensions / Middle East Diplomats Recalled
3. U.S.-China Trade Negotiations / Tariffs
4. Saturday’s Military Parade
5. Brian Wilson Dies

Industry Views

Neutraliars: The Platforms That Edit Like Publishers but Hide Behind Neutrality

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgIn the golden age of broadcasting, the rules were clear. If you edited the message, you owned the consequences. That was the tradeoff for editorial control. But today’s digital platforms – YouTube, X, TikTok, Instagram – have rewritten that deal. Broadcasters and those who operate within the FCC regulatory framework are paying the price.

These companies claim to be neutral conduits for our content. But behind the curtain, they make choices that mirror the editorial judgment of any news director: flagging clips, muting interviews, throttling reach, and shadow banning accounts. All while insisting they bear no responsibility for the content they carry.

They want the control of publishers without the accountability. I call them neutraliars.

A “neutraliar” is a platform that claims neutrality while quietly shaping public discourse. It edits without transparency, enforces vague rules inconsistently, and hides bias behind shifting community standards.

Broadcasters understand the weight of editorial power. Reputation, liability, and trust come with every decision. But platforms operate under a different set of rules. They remove content for “context violations,” downgrade interviews for being “borderline,” and rarely offer explanations. No appeals. No accountability.

This isn’t just technical policy – it’s a legal strategy. Under Section 230 of the Communications Decency Act, platforms enjoy broad immunity from liability related to user content. What was originally intended to allow moderation of obscene or unlawful material has become a catch-all defense for everything short of outright defamation or criminal conduct.

These companies act like editors when it suits them, curating and prioritizing content. But when challenged, they retreat behind the label of “neutral platform.” Courts, regulators, and lawmakers have mostly let it slide.

But broadcasters shouldn’t.

Neutraliars are distorting the public square. Not through overt censorship, but through asymmetry. Traditional broadcasters play by clear rules – standards of fairness, disclosure, and attribution. Meanwhile, tech platforms make unseen decisions that influence whether a segment is heard, seen, or quietly buried.

So, what’s the practical takeaway?

Don’t confuse distribution with trust.

Just because a platform carries your content doesn’t mean it supports your voice. Every upload is subject to algorithms, undisclosed enforcement criteria, and decisions made by people you’ll never meet. The clip you expected to go viral. Silenced. The balanced debate you aired. Removed for tone. The satire? Flagged for potential harm.

The smarter approach is to diversify your presence. Own your archive. Use direct communication tools – e-mail lists, podcast feeds, and websites you control. Syndicate broadly but never rely solely on one platform. Monitor takedowns and unexplained drops in engagement. These signals matter.

Platforms will continue to call themselves neutral as long as it protects their business model. But we know better. If a company edits content like a publisher and silences creators like a censor, it should be treated like both.

And when you get the inevitable takedown notice wrapped in vague policy language and polished PR spin, keep one word in mind.

Neutraliars.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

Yesterday’s Top News/Talk Media Stories (6/10)

The most discussed stories yesterday (6/10) on news/talk radio and related talk media according to TALKERS research:

1. LA Protests / Trump vs Newsom
2. Big, Beautiful Bill / Musk Apologizes
3. U.S.-China Trade Talks
4. FEMA Phaseout
5. Russia-Ukraine War