Industry Views

Monday Memo: Radio’s Advantage is Human

By Holland Cooke
Consultant

imgEvery radio conference agenda and much of what’s-up in the trade press and chat groups is about exploiting Artificial Intelligence. Often these conversations land in one of two places: fear (“Will this replace us?”) or fascination (“Look what it can do!”). Both miss the point.

In “Between You and AI” (Wiley) author Andrea Iorio cautions that when everyone has access to the same machine intelligence, advantage shifts to what remains scarce. That’s not just-more information. It’s better judgment, trust, empathy, and local savvy… the very things radio has always done best.

Haven’t got time to read all 254 pages? Here’s a short version, as it applies to our work:

  • AI is brilliant at summarizing, predicting, transcribing, drafting, and optimizing. Radio should absolutely use it to handle the mechanical work that clogs calendars and burns out staff. Show prep summaries. Promo copy drafts. Sales proposal outlines. Post-show highlights. Let the machine chew through that.
  • But here’s where radio wins: what to ask, what to emphasize, what to leave out, and how to make people feel. AI can’t do those things without human direction, interpretation, and accountability.
  • For a morning show: AI can surface trending topics in seconds. But it can’t know which story resonates here,today, with this audience – nor when silence, humor, or restraint is the smarter move. That’s human sensemaking. The book calls it “data sensemaking”; radio people have always called it “knowing our market.”
  • News/talk: AI can summarize a city council meeting neatly. It cannot decide which exchange actually matters to listeners’ lives, nor ask the follow-up question that reframes the issue.
  • Sales teams, too, are at a crossroads. AI can generate a competent proposal in seconds. So can your competitor. What it can’t do is replace the trust built when a seller truly understands a retailer’s risk tolerance, cash flow anxiety, and seasonal pressure points. As AI makes “good enough” ubiquitous, relationship quality becomes the differentiator.
  • In an AI-saturated media environment, audiences won’t reward whoever publishes the most. They’ll reward whoever feels the most real. Trust will matter more than tone. Judgment more than speed. Presence more than precision.

AI is not radio’s replacement. It’s radio’s stress test. Stations that pass will be the ones that let machines handle the work so humans can handle the meaning.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

iHeartMedia to Put Sports Talk WDAE, Tampa on Full-Market FM

iHeartMedia swaps some frequencies in its Tampa Bay cluster, moving its “Rumba” music format off 95.7 FM and adding that full-market 100,000-watt signal to the broadcast of sports talk WDAE, effective next Monday (2/23). iHeartMedia Tampa market president Russellimg Robertson states, “Expanding WDAE’s heritage brand strengthens our long-standing broadcast and marketing partnerships with the Tampa Bay Rays, Buccaneers, Lightning, Florida Gators and USF Bulls. This evolution also reflects our continued commitment to serving Tampa Bay listeners across multiple platforms.” WDAE program director and midday host Nick Wize adds, “I am beyond excited for Tampa Bay sports fans. This is a championship market, and we’re delivering a strong, engaging lineup that brings fans closer to the teams and conversations they care about most.”

Industry News

JVC Media Becomes Exclusive Ad Sales Partner for L.I. Adventureland

JVC Media has been selected as the exclusive advertising and sponsorship sales partner for L.I. Adventureland. With this deal JVC Media will “develop, sell, and manage advertising and sponsorship opportunities throughout the park, creating new revenue streams while preservingimg Adventureland’s family-friendly guest experience. The partnership further solidifies JVC Media’s growing role as Long Island’s leading out-of-home and place-based advertising company, building on its successful advertising programs at Long Island MacArthur Airport and the Catholic Health Amphitheater at Bald Hill.” JVC president and CEO John Caracciolo says, “Adventureland is a Long Island institution with a loyal, multi-generational audience. This partnership gives brands the opportunity to connect with families in a positive, high-attention environment while giving Adventureland a professionally managed sponsorship platform.” He adds, “Out-of-home advertising is most effective when it’s part of a larger local media strategy. By combining physical venues with radio, we help advertisers build frequency, trust, and real community impact.”

Industry News

Top News/Talk Media Stories This Past Week (February 9-13, 2026)

Here are the most talked about stories of the past week (2/9-13) on news/talk radio and related talk media according to TALKERS:

Stories

  1. ICE Operations / End of Minnesota Surge
  2. The Economy / Record Dow / Jobs Report / Falling Crypto
  3. The Epstein Files / Bondi Testimony
  4. Super Bowl Aftermath / Bad Bunny
  5. House Canada Tariffs Vote
  6. Olympics / Political Statements
  7. Artificial Intelligence
  8. U.S.-Iran Tensions
  9. Nancy Guthrie Case
  10. El Paso Anti-Drone Laser Incident

People

  1. Donald Trump
  2. Jeffrey Epstein
  3. Pam Bondi
  4. Howard Lutnick
  5. Bad Bunny/ Kid Rock
  6. Mike Johnson
  7. J.D. Vance / Hunter Hess
  8. Benjamin Netanyahu
  9. Savannah Guthrie / Nancy Guthrie
  10. Sean Duffy

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Kristin Diaz Named WTOP AM Drive Anchor

Hubbard Radio all-news WTOP-FM, Washington names Kristin Diaz co-anchor of the morning show alongside John Aaron. Diaz most recentlyimg served as PM drive anchor at Audacy’s KRLD-AM, Dallas. WTOP director of news and programming Julie Ziegler says, “From the moment I met Kristin, I knew there was something special about her. Her commitment to telling stories that impact the diverse, local community she serves and doing so across platforms, aligns perfectly with WTOP’s mission. I can’t wait for the WTOP audience to get to know her.” Diaz was awarded the 2021 National Edward R. Murrow Award for Best Newscast. She was also the recipient of the 2023 Texas Association of Broadcasters award for Best Newscast.

Industry News

Report: Jim Miller Gone from SiriusXM NFL Channel Under Mysterious Circumstances

According to a report from Awful Announcing, sports talk host Jim Miller is no longer co-hosting the SiriusXM NFL Radio channel’s “Movin’ the Chains with Pat Kirwan.” Kirwan and Miller were supposed to work together from Super Bowl week in San Francisco, but Miller was noticeably absent,img causing listeners to speculate about his status. Earlier this week Kirwan addressed the matter saying, “As most of you have noticed, Jim Miller was not with us last week at the Super Bowl. We’re going to let all of you know, today, that Jim is no longer a member of the SiriusXM team. We’re grateful for all of Jim’s insights and contributions through his many years on SiriusXM, and I’m personally grateful to have him as my on-air teammate for a long time. I wish him the best going forward, as all of you will as well. For the sake of Jim, we should leave this subject as it is and hope and pray that he gets on with his life and things go well.”

Industry News

KFI, Los Angeles Adds “Monks & Merrill” to Shuffled Lineup

iHeartMedia’s news/talk KFI, Los Angeles makes some program schedule changes that include the new “Monks & Merrill” show and the shifting of John Kobylt back to afternoons and Tim Conway Jr. back to the evening daypart. Beginning Monday (2/17), the John Kobylt Show will air from 3:00 pm to 6:00 pm, followed by the Tim Conway Jr. Show from 6:00 p to 10:00img pm. Talk show hosts Chris Merrill and Michael Monks partner for the “Monks & Merrill” shows that will air from 12:00 noon to 3:00 pm. An hour is shaved off the late morning “Gary & Shannon” show [Gary Hoffmann and Shannon Farren] that will air from 9:00 am to 12:00 noon. Chris Merrill, who’s been heard on KFI in the past, was most recently with Bonneville’s KTAR-FM, Phoenix. Michael Monks an award-winning senior reporter/host for KFI News. Station brand manager Brian Long says, “The chance to put John Kobylt back in drivetime and move Tim Conway Jr. and his entertaining brand of talk a bit later for the evening crowd is a homerun for the KFI listeners. Starting the day with ‘Wake- Up Call,’ Bill Handel, ‘Gary & Shannon,’ our award-winning news team, and now the addition of the new ‘Monks & Merrill’ show makes KFI the most stimulating talk lineup in America.”

Industry News

WDUN Talk Star Martha Zoller Suffers Heart Attack

WDUN (AM 550 / FM 102.9), Gainesville, GA talk show host Martha Zoller was struck by a heart attack this past Thursday (2/5). Fortunately, she received immediate medical attention, and doctors say she is likely on the path to a smooth recovery.  The imgconservative star of Northern Georgia’s most powerful and influential news/talk outlet is also an author, columnist, former U.S. Congressional candidate, and ubiquitous media presence. She is the recipient of numerous local, regional, and national awards including being named the TALKERS “Woman of the Year” in 2024.  Zoller tells TALKERS, “Thankfully, I was at church when this happened. Thank you to my church and the fantastic paramedics at the Hall County Fire Department and the team at Northeast Georgia Health System. I’m going home with a lot of work to do. Thankfully, we live in the community I’m in. There are too many people to thank. You know who you are, thank you! I will see you, hear you soon.” Zoller can be reached via email at martha@marthazoller.com.

Industry News

Salem Promotes Mosher in Pittsburgh; Names Cuddihy GSM

Salem Media promotes Jason Mosher to regional general manager overseeing the Pittsburgh and Atlanta markets and brings Dave Cuddihy aboard as general sales manager for the company’s Pittsburgh radio and digital operations that includes news/talk WPGP-AM “The Answer.” Cuddihy most recently served as publisher of the Latrobe Bulletin and Ligonier Echo in Westmoreland County. The company says he bringsimg more than two decades of proven media and advertising leadership, along with deep-rooted relationships throughout the Pittsburgh business community. Salem president of broadcast media Allen Power says, “We are excited to combine Jason’s leadership track record at Salem with Dave’s deep market knowledge of Pittsburgh. They are focused on growing our sales team in the market with a commitment to providing outcome-based solutions for advertisers.” Mosher is based in Salem Media’s Atlanta office. He has been with Salem Media for six years and was recently promoted from regional sales director where he led sales efforts for Pittsburgh, Atlanta and Cleveland.

Industry Views

SABO SEZ: Bad AM Shows Don’t “Get Good” on FM

By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN

img“Darn, if we were on FM everything would get better.” Not true. This writer launched many of the successful talk formats on FM stations in the early 1990s. The ones that worked, such as KLSX, Los Angeles; WTKS, Orlando; and New Jersey 101.5 in Trenton, were produced for the unique demands of FM. Then and today, the FM band cume utilized the radio in a completely different manner than AM audiences. The competition on FM isn’t another talk show. It’s Chapelle Roan and Taylor Swift. Ya know, billion-dollar Taylor Swift. The production values of FM music stations set the expectations of “the sound.” “Let’s pay some bills…” Followed by bumper music! Followed by eight minutes of commercials for Med Alert is just not what FMers are used to hearing on Elvis Duran. (Elvis is doing a talk show.)

FM music stations are laser focused on precise demographics and marketing goals 

Every moment of a music station is heavily considered for its ability to capture and hold a listener. Nothing is left to chance. Compare that reality with the odd feature of, “Let’s open the phones for whatever is on your mind!” The ancient demographics delivered by most talk shows are not an accident; it’s the net result of a product that appeals to people who need companionship, a voice talking, a voice to soothe them to sleep. Put that weary product on FM and get the same result.

FM Requirements, the short list

Every city is unique and an FM talk station that will succeed has some key ingredients:

  • Well-defined target listener. Everyone at the station has to buy in to this target. Including the sales department.
  • A production format. Each show should “sound” the same. That helps the cume flow show to show rather than starting and stopping show to show.  Rules for call length, stop sets, and other elements should be the same at 10:00 am and 10:00 pm.
  • Topic playlist.  Each host should have a clear understanding of which topics make the meters bounce, and which don’t. That’s right, there are some you just shouldn’t do.
  • Audio processing. If your chief thinks “those settings” will result in listener fatigueuse them.
  • Music on the weekends. No infomercials. The music should be super-tight appealing to your target listener. Music blows off chronic talk radio listeners and brings in young cume for Monday morning.

Happy to share more success strategies for FM at 646-678-1110.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

TALKERS Magazine Enthusiastically Supports the 2026 IBS Conference in New York as its Presenting Sponsor

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Legal Group, Senior Partner
Goodphone Communications, Executive Producer

imgTALKERS magazine, the leading trade publication serving America’s professional broadcast talk radio and associated digital communities since 1990, is pleased to participate as the presenting sponsor of the forthcoming Intercollegiate Broadcasting System (IBS) conference for the second consecutive year.

IBS NYC 2026 – America’s preeminent annual college radio and media gathering – will take place February 19-21 at the Sheraton Times Square Hotel in midtown Manhattan.  The non-profit, volunteer-driven, IBS has been diligently serving student broadcasters since 1940, and its services are needed today more than ever.

Campus broadcasting continues to take on growing importance as the radio industry (and its related fields) seeks to connect with and develop a next generation of professional practitioners as well as engaged audiences. TALKERS is honored to again provide financial support, encouragement, experience, and advice to the dedicated organizers of this very special event.

We highly recommend that radio and media professionals attend this dynamic gathering because the grass roots future of the field oozes out of its content-rich meeting rooms, exhibition areas, and hallways. It provides fertile ground at which to network with almost a thousand wide-eyed up and coming stars in both talent and management – the next generation of professional industry movers and shakers. From the high school, college, and university perspective, the fact that it continues to be a must-attend conference for dedicated students of communication and professional media hopefuls remains a self-evident truth.  Here, in the early stages of the second quarter of the 21st century, everybody’s in show biz and everybody’s a star. To quote Ray Davies, “There are stars in every city, in every house and on every street.”

The skills of modern communication are a vocational necessity well beyond entering a career in radio, TV or podcasting. The abilities to produce a podcast, YouTube video, social media campaign, cogent press release, or “talk show” constitute a minimal level of modern age literacy needed in almost all fields of endeavor going forward.

Since its launch nearly four decades ago, TALKERS magazine has been a potent presence at the intersection of media creation, education, and accountability. That’s why our support of the Intercollegiate Broadcasting System (IBS) conference isn’t just symbolic – it’s practical.

The next generation of broadcasters, podcasters, digital hosts, producers, and media entrepreneurs is already building the future of this industry. IBS has been helping them do that – consistently, seriously, and without shortcuts – for decades.

Campus stations are often where experimentation happens first:

  • New formats
  • New voices
  • New distribution models
  • New cultural conversations
  • New technology
  • New legal frontiers

IBS recognizes that reality and treats student media creators with the same seriousness the industry demands at the professional level. This aligns directly with our TALKERS mission: supporting informed, responsible, creative media across emerging platforms.

We’re not simply sponsoring a conference.  We’re investing in the people who will define the next era of media.

For more information on the 2026 IBS conference, please click HERE.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonLegalGroup.com or read more at TALKERS.com.

Industry News

iHeartMedia Announces Executive Appointments

iHeartMedia names Matt Ginn division president of community markets. I, effectively immediately. Ginn joins the company from his most recent role with TEGNA as head of sales enablement and business development. Inimg his new role with iHeartMedia he’ll “be responsible for helping local sales teams operate efficiently by providing them with the tools, training, and best practices needed to deliver strong results and measurable value for advertisers in today’s evolving media landscape.” President of community markets John Karpinski says, “Matt brings a rare combination of experience across every level of sales leadership and enablement. His background imgin developing people, sharpening processes and driving modern revenue strategy will help us to continue to grow and elevate iHeartMedia’s commitment to drive results for advertisers. His understanding of how high-performing organizations operate will help us accelerate what’s working and raise the bar even further. We’re fired up to have him on board and excited for the impact he’s going to make across our division.” In addition, iHeartMedia appoints Wayne Jones metro president for the Texas community markets, overseeing operational sales efficiency in Beaumont, Corpus Christi, Waco, McAllen and Bryan. Jones comes to iHeartMedia from Urban One in Houston, where he served as the director of sales and business.

Industry News

WCCO, Minneapolis Presents 17th “End Hunger Together Radiothon”

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Audacy’s news/talk WCCO-AM, Minneapolis raised $742,602 to benefit Second Harvest Heartland during its 17th annual “End Hunger Together Radiothon.” The station says this year’s total marks the highest amount raised in the event’s history. WCCO brand manager Brad Lane comments, “All I can say is…WOW. This record-breaking result belongs to our fans and sponsors; they didn’t just meet the moment — they transcended it — and the impact will be felt by thousands of neighbors who need it most. Once again this illustrates what’s possible when a community is galvanized by compassion and purpose. We’re incredibly proud to partner with Second Harvest Heartland and honored to use ‘CCO Radio’s legacy platform to help turn generosity into real, measurable impact for families across Minnesota.”

Industry News

Top News/Talk Media Stories This Past Week (February 2-6, 2026)

Here are the most talked about stories of the past week (2/2-6) on news/talk radio and related talk media according to TALKERS:

Stories

  1. Trump ICE Activities, Policies and Backlash
  2. Epstein Files Revelations
  3. The Economy / Inflation / Interest Rates / Tariffs
  4. U.S.-India Trade Agreement
  5. Trump Floats Controversial Election Reform / FBI Raids GA Election Headquarters
  6. Middle East Tensions – Iran – Gaza / Russia-Ukraine War
  7. Trump’s Health Concerns – POTUS Poops Pants at Presser
  8. Nancy Guthrie Missing
  9. Measles Outbreak
  10. Melania Movie / Pre Superbowl Hype, Speculation, and Politics / Trump to “Renovate” Kennedy Arts Center

People

  1. Donald Trump
  2. Kristi Noem / Gregory Bovino / Tom Homan / Pam Bondi
  3. Jeffrey Epstein / Ghislaine Maxwell / Bill and Hillary Clinton / Melania Trump / Tulsi Gabbard
  4. Alex Pretti / Renee Good
  5. Jerome Powell / Kevin Warsh
  6. Masoud Pezeshkian / Narendra Modi / Marco Rubio / Vladimir Putin
  7. Nancy and Savannah Guthrie
  8. Bad Bunny
  9. Drake Maye / Sam Darnold / Mike Vrabel
  10. Robert F. Kennedy, Jr / Maria Shriver

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Connoisseur Names Frisk Palm Springs Market Manager

Connoisseur Media names Sommer Frisk market manager for its Palm Springs cluster that includes “K-NEWS” (KNWZ-AM, KNWQ-AM, K284CR), sports talk KKUU-HD2 “ESPN 103.9,” and six music brands.img  Frisk is also serving the company as regional manager for Alaska and Salt Lake City. She was most recently with Cumulus Media as VP and market manager for the Oxnard-Ventura, California market. Connoisseur Western Region SVP Tina Murley says, “Sommer’s leadership, passion for local media, and her ability to connect with communities make her an ideal addition to the Connoisseur family. As we deepen presence in Palm Springs, Alaska, and Salt Lake City, Sommer’s strategic vision, commitment to local communities, and operational expertise will be invaluable.”

Industry News

Beasley Names LeGrett Chief Business Officer

Beasley Media Group appoints Kevin LeGrett chief business officer, effective today. LeGrett, who most recently served as president of iHeartSports, will “work closely with chief operating officer Brian Beasley to help unify the company’s business operations, aligning revenueimg strategy, cross-platform partnerships, and digital growth to strengthen the company’s competitive position to ensure long-term success.” Beasley Media Group CEO Caroline Beasley comments, “Kevin’s deep experience across broadcast, digital, experiential, podcasting, and sports makes him uniquely qualified to lead our revenue strategy. His proven ability to scale platforms, grow teams, and deliver results on both a national and local level will be instrumental as we continue to evolve and innovate for our clients and communities.” LeGrett says, “I’m excited to join Beasley Media Group at such an exciting time. Beasley’s commitment to local communities, strong culture, and forward-thinking approach to media – especially its transformation across digital, streaming, and multiplatform platforms – aligns perfectly with my passion for building innovative, integrated solutions that drive real impact for advertisers and listeners alike. I’m excited to help lead the next chapter of growth.”