The most discussed stories yesterday (7/30) on news/talk radio and related talk media according to TALKERS research:
1. Gaza Humanitarian Crisis
2. The Epstein Files
3. Tech Stocks Soar
4. Fed Holds Interest Rates
5. Trade Deals
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
And TMN syndicated, “Sterling on Sunday”
Reviewing radio’s challenges:
— Trouble attracting and growing younger demos
— Trouble appealing to youth-oriented advertisers
— Trouble generating excitement in our culture
— Trouble owning a seat in the news media
— Trouble attracting out of college/high school employees
in sales, management on air.
The answer is: Top 40 or, if you must, CHR. The answer has always been Top 40.
The brilliant Allen Shaw, president ABC FM Radio, CEO Beasley Broadcasting, CEO/owner Centennial, said, “And Top 40 will always have an important place in radio because it plays the most popular music therefore it will always have an audience.”
In reviewing Spring Nielsens, it is hard to find a Top 40 station that is #1 6+ in any city. Consider how odd that is. Since 1955 there have been hundreds of Top 40 stations that attracted dominant shares of audience.
No, not audience: fans. Passionate fans because music is passion. New music is more passion. Cultural pebbles between the songs dropped by passionate radio stars compel even more passion.
Big contests. Big promotions. Breaking music trends. Huge voices. Pounding jingles. Prizes: Trips to see Taylor Swift in the studio – in England. A week off from school, on us! Free pizza for 50 of your friends – for a year. A new red, customized Z-93 car in your driveway on your birthday. Ed Sheeran plays your prom! A limo to school on opening day. Big Time Rush sings at your street fair.
Alex Warren writes a song for you – and performs it for you. Gift certificates for CAMEO. The Apple package… an iPhone, iPad and MacBook Air.
Media Buyer: Hop on the station yacht this summer, let’s go for a sunset party cruise. One buyer wins this custom Mustang. Wherever you go on vacation, tab’s on us.
Excited? Radio is good at contesting, better than any other medium. Excitement in thin air is what radio does… well, used to do.
Of course radio is a low choice among fresh grads, 18-24s, and media buyers. Radio stopped making the best radio, stunning, pulsing, sexy, unpredictable. We stopped rolling out the red carpet: Hot, current, daring, dangerous… Top 40.
You were drawn to radio because of Top 40. Make that.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
Last week (7/24-25), Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta hosted the 25th annual “95.5 WSB Care-a-Thon,” benefiting the Aflac Cancer and Blood Disorders Center of Children’s Healthcare
of Atlanta. And raised an event record of more than $2.1 million. WSB director of operations Ken Charles says, “95.5 WSB has the most generous listeners in the country, without them this is not possible. I am blessed to work with the most passionate, dedicated and hardworking team in the business. I couldn’t be prouder of what we achieved over these incredible and inspirational 38 hours.”
The most discussed stories yesterday (7/29) on news/talk radio and related talk media according to TALKERS research:
1. Colleges Settle with Trump Administration
2. The Fed and Interest Rates
3. The Epstein Files
4. U.S.-China Trade Negotiations
5. Gaza Humanitarian Crisis
Many readers and subscribers of TALKERS trace their radio industry roots back to the golden days when the radio programming and record promotion businesses were so symbiotic that the major trade publication serving this two-headed conglomeration was actually called Radio & Records: “The Industry’s Newspaper.”
On September 10, 2025, music and radio industry veterans from across the USA will come together at the 10th Annual Music Industry Reunion. The event will again take place at the Sagebrush Cantina in Calabasas, CA. Doors open at 6:30 pm. The Music Industry Reunion prides itself on bringing together the best of the music business from around the world for this special evening of memories, laughter, and hugs. Past reunions in New York and Los Angeles have reunited over 500 industry influencers, industry legends and icons as well as the brightest radio, music, management, publicity, and marketing professionals in the business. Attendees can enjoy hot hors d’oeuvres as well as chips and salsa, along with $5 tequila shots. Additionally, the Sagebrush Cantina’s full menu will be available to purchase.
According to TALKERS publisher Michael Harrison, “For those of us who were lucky enough to be a part of that wild and crazy chapter of pop culture biz history – especially as it played out in Southern California – this is one of the greatest, most beloved industry events of the year… pure history, nostalgia, and fun!”
Advance tickets are $35 (+Eventbrite service processing fee) and available at this link: https://tinyurl.com/mir10th
The luxurious Anza Hotel has King Suites available at a special Music Industry Reunion rate of $118, which includes access to the hotel’s bar, pool, gym, and free parking. It’s just a few minutes’ walk to the event. Use Code: 250911LA10 at 818.222.5300 or follow this link: https://tinyurl.com/mir10hotel
Connect with The Music Industry Reunion: https://www.facebook.com/groups/MusicBusinessReunion The 10th Annual Music Industry Reunion is coordinated by legendary music biz promoters Jon Scott and Kenny Ryback. Jon Scott 818.601.1283 jonpaulscott@gmail.com Kenny Ryback 747.666.5465 kenny.ryback@gmail.com
The most discussed stories yesterday (7/28) on news/talk radio and related talk media according to TALKERS research:
1. The Epstein Files
2. Gaza Starvation Controversy
3. Fed Interest Rate
4. Deadly NYC Shooting
5. U.S.-E.U. Trade Deal
Talk radio host Joe Thomas says his Talk Media Network-syndicated program “First Thing Today” is launching a live Saturday morning edition beginning August 2. Thomas says, “The workplace paradigm has changed. Most Americans work just as much on Saturday as they do Monday-Friday, so they need to be up on the news and need a chance to talk about it just as much then.” He notes that his first affiliate for this Saturday edition is JVC Broadcasting’s WRCN, Riverhead, New York (Long Island). Thomas says, “WRCN is where my career really took off. I learned so much there, met my wife there, had our first child while I was there so it was a thrill to hear that John Caracciolo and JVC were bringing me back to 103.9 FM on Long Island for the first time since 1995!” Stations interested in the show can inquire via: willis@talkmedianetwork.com.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. The Epstein Files / Maxwell Interviews
2. U.S.-EU Tariff Deal
3. Trump in Scotland
4. Trump vs The Fed
5. Gaza Humanitarian Crisis
iHeartMedia Norfolk announced today (7/25) the debut of BIN 92.1 FM, Norfolk’s Black Information Network, effective immediately. The Black Information Network has transitioned from 105.3 FM (WNOH) to its new home at 92.1 FM (WHBT), where it will continue delivering what is described as “nonstop, reliable news coverage shaped by the Black community.” According to iHeartMedia Norfolk market president, Denene Moore, “Listeners can count on the same high-quality journalism, in-depth reporting, and culturally relevant storytelling—now on 92.1 FM and available on the iHeartRadio app.” Moore continues, “BIN has become a vital voice in communities across the country, and we’re proud to continue that trusted news and perspective here in Norfolk. This move ensures that our listeners have access to the stories that matter most, told through a lens that reflects their experiences and voices.”
Here are the most talked about stories of the past week (7/21-7/25) on news/talk radio and related talk media according to TALKERS:
Stories
1. The Epstein Files
2. The Economy / Trump vs Powell
3. Trump Negotiates with Colleges
4. U.S.-Japan Tariff Deal
5. Gaza Violence-Food Crisis
6. House Approves “Golden Dome” Funding
7. ICE Raids
8. Coldplay Couple
9. Extreme Weather
10.Ozzy Osbourne/Malcom Jamal Warner/Hulk Hogan/Chuck Mangione Deaths
People
1. Donald Trump
2. Jeffrey Epstein
3. Ghislaine Maxwell
4. Jerome Powell
5. Mike Johnson
6. Scott Bessent
7. Marco Rubio
8. Andy Byron / Kristin Cabot
9. Ozzy Osbourne / Malcolm Jamal Warner
10.Hulk Hogan / Chuck Mangione
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
The most discussed stories yesterday (7/223) on news/talk radio and related talk media according to TALKERS research:
1. The Epstein Files
2. Columbia & Harvard Cases
3. The Economy / Trump vs Powell
4. ICE Raids
5. Tariffs
Sports talk media personality Rich Eisen is returning to the ESPN radio fold, effective September 2. ESPN says “The Rich Eisen Show” will be available nationally on ESPN Radio, in addition to Disney+ and ESPN+
live in the 12:00 noon to 3:00 pm daypart. The show will be simulcast live on Disney+ every day and on ESPN+ during select weeks in the year. In addition to his weekday show, Eisen brings his full podcast lineup from The Rich Eisen Podcast Network to ESPN platforms. Eisen says, “Once we struck a deal with Disney for the video version of The Rich Eisen Show, it made complete sense to migrate the audio version to ESPN Radio, where I got started in the terrestrial radio world almost 30 years ago. It’s just another way to return to my roots with my old and now new friends at ESPN and GKB. I couldn’t be more excited about our future together on multiple platforms.”
The most discussed stories yesterday (7/22) on news/talk radio and related talk media according to TALKERS research:
1. The Epstein Files
2. House Approves “Golden Dome” Funding
3. U.S.-Japan Tariff Deal
4. Trump vs Powell
5. Ozzy Osbourne Dies
The most discussed stories yesterday (7/21) on news/talk radio and related talk media according to TALKERS research:
1. The Epstein Files
2. Tariffs / Trump vs Powell
3. MLK Jr. Files Released
4. Malcolm-Jamal Warner Death
5. Gaza Violence
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. The Epstein Files
2. The Economy / Interest Rates
3. ICE Raids
4. Gaza Violence
5. Extreme Weather-Flooding
FCC commissioner Anna M. Gomez says in a statement that Congress’ vote to claw back money appropriated for the Corporation for Public Broadcasting is not about saving money but about controlling speech. She says, “This action is a key step in a coordinated campaign to silence public media, and the latest attempt by this administration to censor and control speech. We’ve yet to see any effort to probe,
defund, or threaten news outlets that support the government’s views, and there’s a reason for that. This has never been about saving money. It’s about silencing those who report the news accurately, without fear or favor. The true cost of this one-sided attack on free speech will be felt most by small and rural communities across the country. Much like the disappearance of local newspapers, cutting off support for public stations could create a new kind of ‘news desert.’ In many hard-to-reach areas, these stations may be the only source for the public to receive emergency alerts, traffic updates, and information about local events and ways to stay engaged in their own neighborhoods. Defunding them strips away these essential services and further isolates the very communities these stations seek to serve. The FCC is playing a dangerous game with its own baseless attacks on public broadcast stations. Its role should be to protect and expand the public’s access to timely, accurate news that is free from political interference. I will continue fighting this FCC’s politically motivated efforts to investigate and harass these stations.”
Townsquare Media names Dan Endom regional market president for its station groups in the Lubbock and
Amarillo markets. Those markets include news/talk KFYO and talk KKAM/K280GU in Lubbock and news/talk KIXZ, Amarillo. Most recently, he served as president of iHeartMedia’s Nashville station group.
Here are the most talked about stories of the past week (7/14-7/18) on news/talk radio and related talk media according to TALKERS:
Stories
1. The Epstein Controversy / MAGA Rift
2. Congress Passes DOGE Cuts
3. Financial Markets Activity / Trump vs Powell
4. Trump Tariffs
5. ICE Raids
6. Russia Intensifies Ukraine Strikes
7. SCOTUS Education Dept. Ruling
8. FEMA Criticisms / Texas Foods Aftermath
9. Bove Nomination
10.Trump vs Rosie O’Donnell
People
1. Donald Trump
2. Jeffrey Epstein
3. Pam Bondi / Dan Bongino
4. Ghislaine Maxwell
5. Jerome Powell
6. Stephen Miller
7. Vladimir Putin
8. Kristi Noem / David Richardson
9. Emil Bove
10. Rosie O’Donnell
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
Audacy SVP of research & insights Ray Borelli writes in an insights piece that data consistently shows that in marketing mix models (MMMs), there is a large gap in the perception of its effectiveness versus how it actually performs. Borelli writes, “Despite outperforming most channels in ROI, Audio can be overlooked by
marketers, not because it’s ineffective, but because it’s quietly efficient.” He adds, “Low levels of variability and the lack of granular data at the campaign and market levels can cloud the results. Smaller campaign investments can also fly under the radar, making it harder for models to detect Audio’s true impact.” Borelli says Audacy is working with other audio companies and with partners like the RAB and IAB to provide more granular data and to standardize model inputs. “We’re running model audits and retroactive studies to properly demonstrate Audio’s impact including replacing media plan data with ‘as-run’ actuals because as-run data provides significantly more variation, which stimulates the models to more effectively identify radio’s correlation with sales results.” See the complete piece here.
Triton Digital releases its U.S. Podcast Ranker for June (June 2 – 29) based on weekly average downloads
and NPR’s most popular podcasts – “NPR News Now” and “Up First” – maintain their first and second-place finishes, respectively. Changes of note from May to June include Salem Podcast Network’s “The Charlie Kirk Show” rising three places to #5, Cumulus Podcast Network’s “VINCE” rising one spot to #10, and iHeartRadio’s “Clay Travis & Buck Sexton” falling two places to #16. See the complete ranker here.
The most discussed stories yesterday (7/16) on news/talk radio and related talk media according to TALKERS research:
1. Senate Passes DOGE Cuts
2. The Epstein Case / MAGA Rift
3. Financial Markets Activity / Trump vs Powell
4. ICE Raids
5. Russia Intensifies Ukraine Strikes
The most discussed stories yesterday (7/15) on news/talk radio and related talk media according to TALKERS research:
1. Epstein Case Controversies
2. Russian Strikes on Ukraine / Trump Threatens Sanctions
3. Inflation Ticks Up / Trump vs Powell
4. ICE Raids
5. Trump Tariffs
By Michael Harrison
Publisher
TALKERS
Let’s look into the crystal ball. Humor me if you will.
The year is 2030 and someone invented a new radio brand that was recognized by the end of the 2020s as the most innovative AM format to come down the pike since “news/talk” and “all sports” rose to prominence some three decades earlier (although the need for it was plainly obvious for years). It is even credited with “saving the AM band” like Rush Limbaugh did back in the 90s.
Now, at the start of the 21st century’s third decade, this approach to on-air broadcasting exists across America on approximately 20 major and medium market AM outlets and is tagged by a variety of brand names including “Emergency Radio,” “Emergency Room,” “First Responder AM,” and more. (One outlet has been tagged “The Flashlight 570” and another is being called “The Hero 710.”) How about “Crisis 1050?”
It is a commercial format with an extraordinarily wide array of potential advertisers, and it is an “image buy” that defies being dependent on ratings. What image-conscious company wouldn’t want the prestige of sponsoring such a positive media force?
Of course, it streams on the internet and has a syndication component – but it wears its “live and local” dimension and its AM dial frequency like a double-edged sword of honor because by 2030 it has become painfully obvious that the electric grid as provided by digital technology is a fragile structure indeed.
We hold this TRUTH to be self-evident
Emergency Radio is based on the self-evident truth that it is very challenging to be a human being in an environment in which the world is constantly bombarding each and every individual with disasters. Please pardon my messy metaphor – but hurricanes are merely the tip of the iceberg.
The human race is plagued by non-stop natural disasters, man-made disasters, medical disasters, financial disasters, emotional disasters, technical disasters, ethics disasters, and a tsunami of anxiety!
Emergency Radio provides real time help in conveying accurate live and local information to the immediate market during fires, floods, earthquakes, pandemics, accidents, and random acts of violence.
Emergency Radio also provides information about disasters happening around the nation and world. The volcano in a far-away country. The kid trapped in a well in the next state.
But it doesn’t stop there. “Slow news days” are filled with a whole array of revivable radio syndication initiatives that focus on feelings, anxiety, relationships, money, and a slew of real-life problems that impact each and every one of us on a seemingly constant basis. Emergency Radio simply puts them under a different generic umbrella. The world around us, near and far, is one big potential drama waiting to be tapped on the great stage known as the theater of the mind.
Emergency Radio unabashedly recognizes that life’s a bitch and that people need help – including honest inspiration.
BACK TO THE PRESENT: The only problem standing in the way of this prophesy being self-fulfilled is that it will take a bit of a budget still not considered feasible by industry standards and a whole lot of work.
Michael Harrison is the founder of TALKERS. He can be emailed at michael@talkers.com.
Sean Hannity is hosting a new season of his historical drama series, “Wanted: Dead or Alive,” for FOX Nation. The series premieres tomorrow (7/16) tackling the stories of the infamous John Dillinger, Bonnie and Clyde, Baby Face Nelson, and Ma Barker. FOX Nation says, “A continuation of his 2024 FOX Nation series, ‘Outlaws and Lawmen,’ Hannity will transport viewers back to The Great Depression as it devastated the nation, and the fast times and easy money of the roaring ‘20s became a faded memory. With bank foreclosures and millions out of work, a new brand of outlaw was born. They rob banks, pull off daring kidnappings and shoot their way into American folklore and one by one, enter the crosshairs of J. Edgar Hoover and the FBI. Each episode will feature a single character or duo’s story in a journey that re-imagines this volatile era.” Hannity comments, “In the shadows of the Great Depression, outlaws cemented their names into history as America’s most wanted. I’m thrilled to further this series and share the stories that ultimately defined a generation.”
Hubbard Radio names Nick Beyer the new VP/market manager for its Seattle cluster that includes alternative talk KKNW-AM, four music brands and the 2060 Digital Seattle office. Beyer began his radio career at the
Hubbard Seattle stations (then owned by Sandusky) and rose through the ranks in promotions, sales, and on-air roles, and was selected for Hubbard’s inaugural NextGen Leadership program. Most recently, Beyer held senior sales leadership positions at CRISTA Media and iHeartMedia Seattle. Beyer says, “I’m incredibly honored to return to where it all began. Hubbard Radio Seattle is home, and I can’t wait to work with this amazing team to serve our listeners, clients, and community.”
The most discussed stories yesterday (7/14) on news/talk radio and related talk media according to TALKERS research:
1. SCOTUS Education Dept. Ruling
2. Epstein Case Controversies
3. Trump Reverses Course on Ukraine
4. EU and Mexico Tariffs
5. The Economy / Inflation
By Holland Cooke
Consultant
How obsolete does this sound? “Newsweek magazine.” News, gathered during most-of the week, had to be frozen by week’s-end, on deadline, to roll the presses in time for hard copy to be delivered in Monday’s snail mail. Back then – picture people dressed like “Mad Men” characters – enough subscribers felt informed-enough to deliver Return On Investment for the magazine’s advertisers. Seems antique. Now, news is reported moment-to-moment, on any device. And newsweek.com is there… along with everyone else competing for attention.
Also quaint: that “clock radio” on the nightstand, which accomplished two-of-many functions now on smartphones. And the “transistor radios” heard all along the beach this time of year in the 1960s? In Providence, the capital city here in The Ocean State, an AM 630 signal superior to its AM 1290 Top 40 competitor led WPRO to brand itself as “The Station That Reaches the Beaches.” Now, there are smart speakers on those beach blankets. I live at the beach and hear them playing Pandora and Spotify.
Good news, but…
Radio is still the #1 in-car audio; increasingly ported there via smartphone app, if stations have explained theirs well. And there’s plenty of other audio on those phones, and on the smart speakers that brought radio back in-home… unless we ask Alexa to instead “play hotel poolside music” or ask her for the weather or some other heretofore radio content.
Repetition builds habit, and to best explain that we’re there too, you should audit the user’s experience consuming your stream. Does “Just say ‘Alexa, play 102.3 WXXX’” or “Hey Siri, play KXXX on TuneIn” get you there? Does the smartphone app instantly play your on-air programming, or are multiple clicks required?
More important than Where and How to listen: Why?
Radio’s real-time nature is still its superpower, and if your station has earned a news reputation, listeners will find you – however they listen – when the fit hits the shan. And between bombshells, diligent stations whose real-time audio seems helpful and relevant and uniquely local will be habit-forming and keep ‘em comin’ back for more. Adding push notifications, breaking news alerts, and other direct engagement can bridge the gap, prompting more live listening.
Beyond that “linear” delivery, our on-demand culture favors predictable utility. Smart stations repurpose their best moments into snackable content: a daily local news roundup, your morning show’s funniest bit, or the weather and event calendar for the weekend; all sponsorable. ICYMI, my recent TALKERS column: Feature The Moments That Matter.
Your over-the-air signal is still the beating heart of your operation. Your call letters are a family surname, these new platforms are siblings. They’re extensions, not threats; extra doors into your house. Make sure they’re open wide, easy to find, and lead to something welcoming. Ideally something they can’t hear anywhere else.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
In its latest post (7/2), “Up Close Far Out” – a YouTube video series hosted by TALKERS publisher Michael Harrison – takes a deep dive into the rapidly evolving world of radio, examining the state of the radio device itself – the actual appliance – from the perspective of those on the front line of its development, manufacturing, marketing and distribution.
What is the state of the gizmos we call “radios” in the early decades of the digital era?
Is radio an obsolete technology on its last legs or is the device going through an exciting evolution in terms of its technology, content and broader societal purpose going forward into a brave new world?
What is the difference between “radio” and the broader term “audio?”
What impact does the prospect of ongoing tariff wars have upon the domestic radio manufacturing industry? And what exactly does it take to move back and develop a new product such as a modern radio in the USA?
Harrison’s guest, Jessica Crotty, is an important player in that industry. She is the CEO of a small, but highly influential, Northern California-based company – C. Crane – that for more than three decades has specialized in manufacturing, aggregating, distributing and marketing radios and radio-oriented devices for the platform’s most ardent fans.
The company’s focus on radio literally began as a “mom & pop” operation by draftsman, designer and electronics engineer Bob Crane, his wife Sue, and Grandma Faye who ran the fledgling business at the kitchen table of their home north of the “Redwoods Curtain.”
Since selling their first AM antenna, C. Crane has grown into a nationally respected “boutique” electronics company. They have developed several outstanding radios to serve radio listeners who prefer information, talk radio and audio tuned for voice clarity. After several near 7.0 earthquakes, in 1992 they added radio and light products that would become essentials during an emergency event anywhere in the country.
Jessica Crotty launched her professional career with C. Crane almost three decades ago working her way through the ranks from customer service all the way up to being CEO and a company principal.
Crotty and Harrison engage in a candid, information-packed conversation exploring the evolving technical and cultural intersection between radio’s glorious past, underrated present, and potentially impactful, but somewhat ambiguous, future. If you are interested in radio as a broadcaster or a fan, you do not want to miss this interview.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Epstein “Client List” Mystery
2. Death at California ICE Raid
3. Trump’s Tariffs / Financial Markets Activity
4. Fed Renovations Criticism
5. Trump vs Rosie O’Donnell
By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer
Let’s discuss how CBS’s $16 million settlement became a warning shot for every talk host, editor, and content creator with a mic.
When CBS settled a lawsuit with Donald Trump for $16 million over a selectively edited “60 Minutes” interview with Kamala Harris, it wasn’t about guilt. It was about leverage. The lawsuit happened to coincide with Paramount’s FCC merger review – coincidentally, right when regulatory pressure was needed the most.
For broadcasters and digital creators alike, the message is clear: even lawful edits can become political weapons. If you shape content, you’re a target. And the courts aren’t the only battleground. Public outrage, regulatory scrutiny, and advertiser anxiety all shape the cost of controversy.
For Broadcasters: Every Cut Counts
Editing always alters reality. That doesn’t make it wrong – but it makes it risky. Even good-faith trims for time or tone can be reframed as distortion. What matters isn’t just what you cut, but whether you can defend it.
Case in Point: “60 Minutes” vs. DeSantis
CBS was accused of misleading edits in a 2021 vaccine rollout story. They published full transcripts and stood their ground. No apology, no payout.
Takeaways:
— Archive raw footage.
— Log your editorial decisions.
— Be ready to explain your process with clarity and conviction.
For Digital Creators: You’re Not as Untouchable as You Think
Section 230 might protect platforms, but it doesn’t shield you from smear campaigns, takedowns, or frivolous lawsuits. Editing with commentary or critique is often fair use – but that doesn’t stop bad-faith actors from flipping the narrative.
Case in Point: “Decoding Fox News”
Jules Terpak’s critique series survived coordinated attacks thanks to clear sourcing, transparency, and credibility built ahead of time.
Takeaways:
— Know your rights, but also your vulnerabilities.
— Keep receipts.
— Build audience trust before someone tries to burn it down.
The Real Risk Isn’t the Edit – It’s the Optics
Trump didn’t need to win the lawsuit. He just needed the headlines – and CBS needed their merger. Settlements aren’t always about truth. They’re about timing.
So protect yourself:
— Document your work.
— Develop internal standards.
— Don’t panic under pressure – prepare for it.
Because in an era where outrage spreads faster than facts, defending the integrity of your edit isn’t optional. It’s essential.
Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”
Music on the weekend provides multiple positive strategic weapons for talk stations. From launch, “New Jersey 101.5” (1,000,000+ cumer); WTKS-FM “Real Radio,” Orlando; WABC, New York; WPHT, Philadelphia; and other major market winners air music all weekend or on dayparted shows.
When launching WTKS, NJ101.5 and many others, Sabo Media researched talk stations throughout the country to find any facility that did as well or better on the weekend than during the week. Not one. KGO at the time was dominant in San Francisco, but its weekend audience share was HALF its weekday share. Then we studied music formats looking for genre that did better on the weekends than during the week. Answer: oldies and alternative rock.
Music on the weekend works:
— Music prevents an outlet from suffering the negatives of being a “talk station.”Music blows off the chronic callers and people who need the station for companionship. You know who they are.
— A carefully chosen song list targets a specific cume. People sample radio on weekends. They have fewer utilitarian needs for radio listening and can indulge in entertainment. When they hear a song they like—they lock in the frequency. The station enjoys fresh sampling. WTKS FM plays alternative rock all weekend, the result is a very young overall cume base.
— Music is good for sales. Clubs, concerts, festivals, and comic cons buy music radio. Music on the weekend keeps talk stations on those buys!
— Innovative execs replace infomercials with specialty music shows. They sell those shows to wedding venues, wedding suppliers, party stores, mobile DJs, boat and RV rentals, as well as home improvement retailers.
— Publisher Michael Harrison posits that genre and chronological segregation of songs is not as essential today as it was back in the day. 13-year-olds love the Beatles and Beach Boys. Hits are always absolute necessities but “Never My Love” by the Association, “Light My Fire” by the Doors and the #1 song today, “Ordinary,” are all hits and could be played back-to-back.
In most cities, the second highest audience daypart is midday Saturdays. Stations that recognize that fact by offering quality, local, live entertainment grow their cume.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
The editors of TALKERS magazine, with input from industry leaders, present the 2025 edition of “The 100 Most Important Radio Talk Show Hosts in America” – a popular feature that has come to be known as “The Heavy Hundred.”
Debuting in 1996, this marks the 29th consecutive year of the TALKERS Heavy Hundred existing as an iconic radio industry standard. It actually launched one year earlier in 1995 but only focused on 25 hosts in that first installment.
The criteria used to determine the individual broadcasters included in the list are clearly detailed in a disclaimer posted at the beginning of the feature. According to TALKERS VP/executive editor Kevin Casey, “In addition to the standard 11 factors considered – which include [in alphabetical order] courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent and uniqueness – the editors strongly considered the quality of entrepreneurship for 2025 which has become increasingly important as the industry hurtles deeper into the digital era and faces emerging challenges which require an expanded set of business skills and layers of emotional fortitude.”
Casey continues, “A number of this year’s inductees have ‘put their money where their mouth is’ and own their own stations or syndication businesses. In 2025, we see that as a deeply personal commitment to the future of the radio medium.”
This year’s list is sponsored by GuestBooker.com and co-sponsored by C. Crane Radio for which TALKERS is grateful.