The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump Tariffs Ruling
2. Big, Beautiful Bill
3. Ukrainian Drone Attack on Russia
4. Colorado Flamethrower Attack
5. ICE Arrests / Student Visas Policy
Here are the most talked about stories of the past week (5/26-30) on news/talk radio and related talk media according to TALKERS:
Stories
1. Big, Beautiful Bill / National Debt
2. Trump Tariffs Rulings
3. Trump vs Harvard / Chinese Student Visas Policy
4. Musk to Leave DOGE
5. Israel-Gaza War / Iran Nuclear Talks
6. Russia-Ukraine War / Trump-Putin Tensions
7. FBI-ICE Arrests
8. Golden Dome Defense System
9. Pardons & Commutations
10.Diddy Trial
People
1. Donald Trump
2. Mike Johnson
3. Alan Garber
4. Elon Musk
5. Benjamin Netanyahu
6. Vladimir Putin
7. Xi Jinping
8. Jake Tapper
9. Todd & Julie Chrisley
10.Sean “Diddy” Combs
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
“The Financial Exchange” Joins SiriusXM. “The Financial Exchange with Michael Armstrong and Chuck Zodda” – heard on 14 stations across New England including flagship WRKO, Boston – will begin airing on SiriusXM’s Business Radio channel on June 2 from 11:00 am to 12:00 noon ET. Money Matters Radio COO Jason Wolfe comments, “In a world where listeners have numerous ways to consume the content they love the most, adding an incredible brand like SiriusXM will help us expand our reach to a new audience that we’re excited to be a part of. We can’t wait to get started.”
WTOP Adds “Bloomberg Business of Entertainment.” Bloomberg Audio’s “Bloomberg Business of Entertainment” is being added to the program schedule at Hubbard Radio’s all-news WTOP-FM, Washington, DC. Bloomberg says the 60-second radio report “takes listeners behind the scenes of the entertainment industry’s biggest stories. The micro-feature provides captivating snippets of the entertainment industry’s most compelling stories of the day and is tailor-made for stations of virtually all formats and market sizes.”
Froney Joins FOX Weather. FOX News Media’s FOX Weather brings Bayne Froney aboard as an on-air
meteorologist. Froney most recently served with WLEX-TV, Lexington, Kentucky. She comments, “I’m looking forward to working with the talented group of meteorologists at FOX Weather. I can’t wait to continue exploring my fascination with meteorology and work with some of the best in the industry.”
NCAA Division I Women’s College World Series Presented by Westwood One. Cumulus Media’s Westwood One is distributing the NCAA Division I Women’s College World Series to stations across the country live from USA Softball Hall of Fame Stadium in Oklahoma City. Coverage starts today (5/29). The broadcast crews for the double elimination games will feature Ryan Radtke and Chris Plank as play-by-play announcers, along with former University of Oklahoma outfielder and two-time WCWS champion Erin Miller, and Hall of Famer and University of Arizona three-time WCWS champion Leah (O’Brien) Amico as analysts.
The most discussed stories yesterday (5/28) on news/talk radio and related talk media according to TALKERS research:
1. Judges Block Trump Tariffs
2. Musk to Leave DOGE
3. Chinese Student Visas Scrutinized
4. Trump Pardons & Commutations
5. Israel-Gaza War / Iran Nuclear Talks
This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group looks at the effects of reach on and advertiser’s “mental availability.” The piece quotes authors Les Binet and Sarah Carter from their book, 66 Ways To Screw It Up: How Not to Plan, “The single most important factor
driving brand preference is ‘mental availability’: how well known a brand is, and how easily it comes to mind. Brands with low mental availability tend to struggle, rejected in favor of more familiar rivals. Or not considered in the first place. Brands with high mental availability don’t have to push so hard to sell, so tend to have higher market shares and better margins.” The authors also advise, “Always aim to get more customers from all segments of the market. It’s the main way brands grow.” The blog post concludes that AM/FM radio makes your media plan better by increasing reach. One example is illustrated as follows: Edison’s “Share of Ear” study of ad-supported audio reveals the combined persons 18+ daily reach of Pandora and Spotify is only 12% of Americans. Adding podcasts causes reach to surge to 29%. The introduction of AM/FM radio lifts daily reach to 74%. See the full blog post here.
FCC Commissioner Anna M. Gomez is taking her First Amendment Tour to Los Angeles today (5/28) for an event at Cal State LA. She says, “I launched this effort to defend the First Amendment from those who use it as a weapon against the very freedoms it protects. That’s why I’m excited to join
Free Press for the very first stop of our First Amendment Tour outside of Washington. Together, we must continue to stand up for free expression and push back against the Administration’s growing campaign of censorship and control.” Gomez’s office says that as part of her tour, Gomez is partnering with consumer and civil society organizations across the ideological spectrum to participate in speaking engagements and listening sessions focused on protecting the rights and freedoms enshrined in the First Amendment. Most recently, she held an event in partnership with the Center for Democracy and Technology, spoke at the Media Institute, and participated in a workshop held by the Competitive Enterprise Institute and TechFreedom.
The most discussed stories yesterday (5/27) on news/talk radio and related talk media according to TALKERS research:
1. Trump vs Harvard
2. Big, Beautiful Bill / National Debt
3. Trump Pardons Chrisleys
4. New Student Visa Policies
5. Russia-Ukraine War / Trump-Putin Tensions
Longtime Philadelphia-based radio talk show host Dom Giordano is launching a new weekly podcast today (5/27) devoted to exploring America’s politically charged education system with a focus on protecting the rights of parents to engage in school choice and select the best school for their child. The show will feature a blend of commentary from Giordano on the hottest aspects of the evolving issues plus interviews with leaders from the American education system.
A presentation of Giordano Productions, LLC, the program is titled, “Old School, New School, Next
School with Dom Giordano” – a phrase inspired by the recent TALKERS conference “Generations 2025” held earlier this year in conjunction with IBS NY 2025. The podcast will be carried on the industry’s major platforms.
Long referred to as the Dean of Philadelphia News/Talk Radio, Giordano, the seasoned midday (12:00 noon – 3:00 pm) host of Audacy’s WPHT, has been a mainstay of local Philadelphia talk radio since 1987 where he has developed a national reputation in the industry for his knowledge and even-handedness. He offers an intelligent “guy next door” sensibility on the full spectrum of contemporary issues with a particular strength in education that goes back to his local roots in Pennsylvania.
Born and raised in South Philly, Giordano began his unique path to broadcasting as a high school teacher in the Delaware Valley, where he received widespread media coverage for his innovative teaching and motivational techniques. He was hired at WWDB Radio in 1987, becoming one of the nation’s first teachers-turned-talk show hosts. In 2000, he joined CBS-owned-and-operated (now Audacy) WPHT where he has been ever since. A perennial fixture on the TALKERS “Heavy Hundred” – the 100 Most Important Radio Talk Show Hosts in America – he is a frequent guest commentator on the national cable news/talk TV channels and writes frequent columns for newspapers throughout the region.
The podcast’s debut installment today features a conversation with special guest Ryan N. Boyer, business manager of the Philadelphia Building and Construction Trades Consortium – an aggregation of more than 50 labor unions and 40,00 workers. Giordano tells TALKERS, “We focused on how and why this major labor leader could be such a strong supporter of school choice.” Boyer states, “I’d be a hypocrite to oppose school choice – because I’ve exercised it myself.”
Next week’s second installment will feature an interview with Stacy Garrity, Treasurer of the Commonwealth of Pennsylvania. The discussion will address the cost savings of school choice and how the issue will play out in the upcoming governor’s race against one of the Democrats’ leading presidential candidates, Pennsylvania Governor Josh Shapiro.
To listen to “Old School, New School, Next School with Dom Giordano,” please click HERE.
Pictured above is WRVA, Richmond afternoon host Jeff Katz at the Virginia War Memorial in Richmond participating in the first-ever “Say Their Names” marathon. Katz joined some 200 people chosen – including Virginia Governor Glenn Youngkin – to recite the names of the almost 12,000 Virginia military heroes who died in service of their nation. The marathon took place over the course of 12 hours and included those who died in conflicts from World War II through the Global War on Terror.
Mentoring and Inspiring Women in Radio announces the opening of the application window for the “MIW Elevating Women in Programming Mentorship.” MIW says the program offers “a transformative year-long experience, connecting the mentee with some of the most accomplished programming
minds in the business. Through personalized conversations, strategic connections, and unique opportunities, the program aims to empower and elevate the mentee’s career within the radio industry.” This mentorship is open to one female brand manager, content/program director, assistant program director, or music director from any U.S.-based format. “The ‘MIW Elevating Women in Programming Mentorship’ program is a cornerstone of our mission to empower women in radio,” says MIW board president Sheila Kirby. “This initiative not only fosters personal and professional growth but also builds a stronger and more inclusive future for the industry. We’re excited to welcome another talented mentee into this life-changing program.” Learn more and apply here.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Putin Criticism / Russia-Ukraine War
2. EU Tariff Pause
3. Big, Beautiful Bill
4. Memorial Day Holiday
5. Gaza Peace Plan
By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN
Dozens of brand-new audio hardware and software companies have been launched during the past 20 years. These start-ups are usually funded by venture capital money. VC money is not invested to return a profit, it’s poured in to – pour it in. Their money is “different” than the cashflow that fuels your business. Start-up money buys time to profit.
Amazon lost money its first 10 years. Spotify launched in 2008 and turned a full year profit for the first time – last year.
MOST venture-backed start-ups do not make it to profit, they close.
With virtually unlimited funds and no deadlines, what are the strategic markers for success of most fresh, new audio businesses? Having performed due diligence for many start-ups, this is an informed summary of their goals:
— Significant distribution of the product.
— Robust, broad-appeal content offerings
— Proven metrics for securing advertising dollars
— Positive cultural impact
— Embraced by late-stage adopters
— Advertiser credibility
Hold radio to the above checklist. 92% of the population has a radio – more households than own a TV. Radio’s distribution is elegant, wireless, and free. Streaming? Yes, radio has streamed to the car since 1938. How’s UCONNECT or APPLE PLAY working in your KIA? Buffering now? Bluetooth pairing? At-home streams cost about $1,000 for a computer, $100 a month for WiFi, $150 for software upgrades and repairs. Radio distribution: turn it “ON.” No startup audio service will match radio’s distribution system.
Mature means predictable. Content offerings on radio are understood, accepted, and quickly adjusted if not appealing. Audio start-ups are rarely run by execs with audio entertainment experience. Their execs tend to be recruited from two groups: techs and discoverers. Techs because somebody has to make it work. Discoverers because you would be shocked at how many audio newcomers were funded on the wacky premise that AM/FM fails to see how badly Americans want to hear brand new music! Lurking among workers within the streaming and satellite communities is the harsh prejudice that pros with actual radio experience are satanic dinosaurs.
Most start-ups flirt with doing good for the country, ie; positive messaging, lots of jazz or world music. AM/FM has hardcore positive impact witnessed by the fact that most public radio stations enjoy ratings dominance. No other medium – none – raises more money for community charities than AM/FM.
Driving a new product past the innovators, early adopters, early majority to late majority is the path to success in any industry. AM/FM reached late majority when Bing Crosby had his own show. How’s mom doing with Spotify?
Advertiser credibility: Procter & Gamble returned to radio in the early 2000s. Last year P&G landed near the top of radio advertisers. Procter has no sense of humor or time for nonsense. If P&G buys a lot of radio, end of story. Again.
Not legacy media. Proven media.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
New York Festivals announces the Radio Awards winners during its 2025 Storytellers Gala. NYFestivals says, “Exceptional storytelling and audio innovation were celebrated during the 2025 Storytellers Gala virtual event, highlighting the achievements of global creators in radio and
podcasting. Captivating audio entries from storytellers around the world engaged listeners and earned top honors from the 2025 Radio Awards Grand Jury. Winning entries from 26 countries span podcasts and audiobooks, entertainment and music specials, dramas, documentaries, and breaking news coverage all created by some of the world’s most respected audio content creators.” Winners of note include CBC/Radio-Canada taking home the Broadcaster of the Year honor with the following organizations being recognized: NPR, Gold Tower Award, Culture & The Arts; BBC, Gold Tower Award, Drama Special; Bloomberg Podcasts, Gold Tower Award, Business Podcast; CBC/NPR, Gold Tower Award, Sports Podcast, Audacy, Gold Tower Award, Narrative/Documentary; NZME/iHeartRadio, Gold Tower Award, Investigative Journalism Podcast; and more. See all the winners here.
The NFL’s Cincinnati Bengals and iHeartMedia Cincinnati are extending their broadcast deal to run through the 2028 season. iHM says the broadcasts will continue to be heard on “one of the most powerful ‘triple-casts’ in the NFL, with a flagship station lineup of 700 WLW, 102.7 WEBN and ESPN 1530.” WEBN serves as the broadcast flagship stations for all Bengals games and WLW will carry all games for which there is no conflict with Cincinnati Reds baseball broadcasts.
Here are the most talked about stories of the past week (5/19-23) on news/talk radio and related talk media according to TALKERS:
Stories
1. Big, Beautiful Bill / Medicaid-SNAP Cuts
2. The Economy / U.S. Bond Rating
3. Biden Health Coverup
4. Deadly Jewish Museum Attack
5. Golden Dome Defense System
6. Trump-Ramaphosa Meeting
7. Immigration / SCOTUS Venezuelan Gang Ruling
8. Tariffs / U.S.-China Trade War
9. Pentagon Accepts Qatar Jet
10.Andrew Cuomo Investigation / Jim Irsay Dies
People
1. Donald Trump
2. Mike Johnson
3. Scott Bessent
4. Joe Biden-Jake Tapper
5. Cyril Ramaphosa
6. Xi Jinping
7. Vladimir Putin
8. Elon Musk
9. Andrew Cuomo
10.Jim Irsay
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
Audacy says that the latest edition of its Connected Car study reveals that “AM/FM radio stands out for its trusted voices and reliable local coverage of news, traffic, weather, and sports.” Among the findings of this latest edition of the study is when it comes to breaking local news, weather news or
traffic news, drivers turn to local radio over social media or phone apps. The study asked drivers about their use of their infotainment system use and 69% said they use it for first for controlling audio content; 68% said navigation was their primary use, and 66% said they use it first for making phone calls. Audacy adds, “Today’s drivers – especially the tech-savvy ones – expect their Audio to follow them everywhere. Whether they’re finishing a podcast from the office to the car or switching from music on the road to the gym, they want their content to move with them. Nearly all AI intenders (93%) say seamless podcast listening is a must, and 73% say the same about radio.” See more about the study here.
The most discussed stories yesterday (5/21) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill / Treasury Bonds Status
2. Trump-Ramaphosa Meeting
3. Deadly Jewish Museum Attack
4. Pentagon Accepts Qatar Jet
5. Golden Dome Defense System
Longtime sports talk outlet KFNS, St. Louis is in the process of changing hands as Big Toe Media announced its intent to acquire the station from Zobrist Media back on April 10. Now, Big Toe Media is revealing that its plans for the station include call letter changes – to KLIS – and a re-brand to “The
Lou Information Station.” The station’s new lineup includes: “IN YOUR CITY Show” with Kelley Lamm and Gordon Montgomery; “Hot Take Central” with Jim Hayes& Cam Janssen; “Sounds of STL” with Tony Patrico; the nationally syndicated program “The Ramsey Show” and more. Big Toe Media says the station will be “a dynamic new content platform designed to deliver fresh, relevant, and engaging daily programming focused on the news, sports, culture, and conversations that matter to most of the St. Louis community. The press release adds that “The Lou Information Station” is a “modern media platform built for how St. Louis consumes content in 2025 with live and on-demand shows via YouTube, Apple Podcasts, Spotify, and all major podcast platforms.”
Salem Media Group announces that company executive Terry Fahy retires from the company he’s served for the past 43 years. Fahy began his career with Salem in 1982 as general manager of KDAR-FM and quickly rose through the ranks to hold key leadership roles, including as general sales
manager at KKLA-FM, market manager for Los Angeles, and regional vice president overseeing major markets such as Seattle, Sacramento, San Francisco, Oxnard, San Diego, and most recently, Honolulu. Salem Media Group CEO David Santrella comments, “Terry’s vision, integrity, and deep commitment to Salem’s mission have left a lasting mark on everyone who has had the privilege to work with him. His contributions extend beyond radio programming into building meaningful community experiences and nurturing strong leadership in our teams.” Fahy reflects, “I am grateful for the opportunities and support Salem’s leadership has afforded me to make a spiritual impact in Southern California and other West Coast markets. I also treasure the talented and hard-working broadcast and media professionals I have had the privilege to work alongside. I am proud of what we accomplished, not only on air but also with our community events. Many people hope to look back on their careers with a sense of purpose and accomplishment. By God’s grace that has been my experience and privilege at Salem.”
The most discussed stories yesterday (5/20) on news/talk radio and related talk media according to TALKERS research:
1. Big, Beautiful Bill / Medicaid-SNAP Cuts
2. Golden Dome Defense System
3. Immigration / SCOTUS Venezuelan Gang Ruling
4. Biden Health Coverup
5. Andrew Cuomo Investigation
Premiere Networks announces that journalist and social media influencer Brad Polumbo’s podcast
“Brad vs. Everyone” is joining iHeartPodcasts. Polumbo’s podcast featured him covering “the most interesting and entertaining stories in politics and on the internet from a center-right, independent perspective.” He comments, “I’m thrilled to launch this partnership with Premiere Networks and iHeartPodcasts, and to work with their fantastic team to bring ‘Brad vs. Everyone’ to new audiences. It’s an honor to join a network with incredible talent and massive reach, and I look forward to the podcast reaching new heights!”
The most discussed stories yesterday (5/19) on news/talk radio and related talk media according to TALKERS research:
1. Trump & Putin’s Russia-Ukraine Call
2. Big, Beautiful Bill
3. Moody’s U.S. Rating / Financial Markets
4. SCOTUS Venezuelans Deportation Ruling
5. Biden Cancer Diagnosis
By Holland Cooke
Consultant
TALKERS publisher Michael Harrison introduced the term in the 1990s, inviting us to think-beyond the real-time audio we were sending up those towers. What he described seemed conceptual, even futuristic, back then, when we were still logging-onto AOL via dial-up (screech).
The “Media Station” he reckoned we would be producing by now seemed more like a place than a show. It wouldn’t be bound by regulation or sponsor sensitivities or an on-air format. Content needn’t be 30- or 60-seconds or minutes. It won’t even have to be audio. Or governed by how long you can last between bathroom breaks or eating or sleeping, because it won’t be the real-time content that radio was confined to then.
Back to the future. Among headlines from 2025 Edison Research “Infinite Dial” research:
— 248 million Americans are on social media.
— 91% (262 million) own a smartphone.
— 101 million own a smart speaker.
— 40% of vehicles now on the road have phone integration.
— Though AM/FM is still the #1 in-car audio, #2 is online audio, #3: podcasts.
— 210 million listen to online audio every week.
— “Podcast consumption is at an all-time high.” 55% of Americans listen each month.
Anyone anywhere can publish something that is available to everyone everywhere.
Most who read this are probably content creators, many working full or part-time at radio stations, doing the station’s business. Using that same skill set, build your own, a Media Station. Most of the tools are free, including ChatGPT, which will even help you plan it.
What’s your area of expertise?? Your hobby? Your passion? Your media station could include:
— Podcasts
— Blog, inviting participation
— Tutorial videos about a craft or skill
— Tips-N-Tricks about ____
— Checklists/worksheets/recipes/other documents, as PDF downloads
— Stories about businesses or artists, traditions or customs, history, science, tech
— DIY projects, of any sort
— Makeover transformations
— Fitness routines and workout tips
— Money topics
— Food topics of all sorts, including restaurant reviews
— Relationship topics
— Travel
— Product reviews/recommendations
— Sports
— Amazon Associate links to earn commission on related products
— Whatever!
NOT saying: Build a media station so it becomes your livelihood after the next round of cutbacks. But, hey…
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Big, Beautiful Bill/Moody’s Downgrades U.S. Credit Rating
2. Trump-Putin Conversation
3. Springsteen-Trump Spat
4. Mexican Ship Hits Brooklyn Bridge
5. Biden’s Cancer Diagnosis
Sports media personality Kayla Anderson exits Cumulus Media’s sports talk WGFX-FM, Nashville 104.5 The Zone, where she was part of the morning show with Ramon Foster and Will Boling since
2022. Prior to joining WGFX-FM, Anderson was a sports anchor, reporter, and digital contributor at WKRN-TV, Nashville. While this sounds like a budget move on the station’s part, Anderson didn’t mention the reason she’s out in her X post: “First and foremost, thank you so much to our loyal listeners, you made my time in radio here so amazing. You all are so passionate about your teams here in Middle Tennessee and I love that. I’m gearing up for the next chapter of my book to write itself. All I’ve ever known is to keep navigating it to the best of my ability.”
“The Outer Limits of Inner Truth,” hosted by Ryan McCormick, announces the release of an 18-part series “that offers one of the most in-depth, compassionate, and thought-provoking explorations of death and the afterlife ever produced in modern media,” titled, “The Journey Beyond Death.” McCormick says the podcast series spans 65
original interviews, including 28 with individuals who have had near-death experiences (NDEs). He says, “This series weaves together stories of survival, grief, revelation, and spiritual awakening. It brings together voices rarely heard in one place: grief counselors, psychologists, metaphysical teachers, mediums, and survivors of clinical death – all sharing their deeply human experiences and insights.” He adds, “This series was created for people in mourning and for those who are curious about life beyond this world. The program is not driven by ideology or dogma. It’s about opening a door and letting others walk through it in their own way. I truly hope this presentation can bring people some measure of peace.” Check out the podcast series here.
Here are the most talked about stories of the past week (5/12-16) on news/talk radio and related talk media according to TALKERS:
Stories
1. Trump’s Middle East Trip
2. Big, Beautiful Bill / Medicaid Cuts
3. Birthright Citizenship Case / Universal Injunctions
4. Alien Enemies Act / Deportations / WI Judge Case
5. Tariffs / U.S.-China Trade War
6. Russia-Ukraine Peace Talks
7. Tapper & Thompson’s Biden Book
8. Air Traffic Control Troubles
9. Diddy Trial
10.Menendez Brothers Case
People
1. Donald Trump
2. Mike Johnson
3. Clarence Thomas / Brett Kavanaugh / Amy Coney Barrett
4. Hannah Dugan
5. Xi Jinping
6. Volodymyr Zelensky / Vladimir Putin
7. Joe Biden / David Plouffe
8. Sean Duffy
9. Sean “Diddy” Combs / Cassie Ventura
10.Erik and Lyle Menendez
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
The most discussed stories yesterday (5/14) on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Middle East Trip
2. Big, Beautiful Bill
3. Russia-Ukraine Peace Talks
4. SCOTUS Birthright Citizenship Case
5. Immigration / Deportations
By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN
Right now, dozens of well-suited, over-priced, unpleasant lawyers are fighting in Hollywood over the title credit their client should receive on a movie, TV show, or book cover. Placement within the credit roll at the end of a show is a battleground of egos and legalities. Part of the process of securing proper credit is governed by multiple union rules negotiated by multiple unions and corporate dictates of corporate masters. (You don’t get to be CEO of Paramount by being a nice guy.)
In most mass media, getting credit for the hard work of creating mass media is a very serious matter. What’s the “title slide” credit for you and your colleagues?
To your listener, you are a star. For no cost, you, your station, and our industry would benefit from building a credit roll at the end of each of your shows. Radio has a first class array of production software, processing and SFX libraries. Use those assets to create on air credit rolls for talent, PAs, anyone who touches a show.
The result: Credited employees will grow prouder of their work. They will be recognized by their friends. Advertisers will know their messages are part of a “big thing” and invest with confidence. Subliminally running credits for your station’s team puts radio on the same plateau as movies, TV, print. For free.
Consider every opportunity to elevate the stature of radio stars. When you have a substitute host or DJ please don’t say, “filling in for…” say, “guest starring.” How does your talent present themselves away from the station on remotes or appearances? KMART rack or Dress for Success? Fact: Management of other media say that radio executives and sales people “dress poorly.” Really, that’s their view of radio personnel. Lousy dressers. Easy fix.
Kudos to George Noory. At the end of each show, he credits his predecessors; all-night radio stars who, through the decades, explored UFO’s and non-traditional topics. George’s humble announcement celebrates radio’s robust history and places Noory in an all-hit lineup.
Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com
Cruz Podcast Airing in Philly. The Premiere Networks-syndicated “Verdict with Ted Cruz” is airing on Audacy’s news/talk WPHT, Philadelphia. Station brand manager Greg Stocker says, “‘Verdict with Ted Cruz’ is a one-hour, no-nonsense view of the political climate from someone who knows more than most. Bringing Senator Ted Cruz and his years of knowledge and experience to WPHT ensures our audience stays informed and engaged with the political conversations shaping our country.”
The Recombobulation Area Wins Journalism Awards. The Civic Media-owned publication The Recombobulation Area wins six awards in the Milwaukee Press Club’s 2024 “Excellence in Wisconsin Journalism” competition. Since launching in 2019, The Recombobulation Area has won 19 awards from the Milwaukee Press Club, including four gold, nine silver and six bronze honors. Civic Media also owns and operates radio stations across Wisconsin, including 11 news/talk/sports outlets.
The most discussed stories yesterday (5/13) on news/talk radio and related talk media according to TALKERS research:
1. Trump’s Middle East Trip / Airplane Controversy
2. Immigration-Deportation Policy Lawsuits
3. Medicaid Cuts Debate
4. New Biden-Slamming Book
5. Diddy Trial
The most discussed stories yesterday (5/12) on news/talk radio and related talk media according to TALKERS research:
1. U.S.-China Trade Deal
2. Trump’s Middle East Trip
3. Qatar Airplane Gift Controversy
4. Edan Alexander Released by Hamas
5. Newsom’s Anti-Public Sleeping Campaign