Monday Memo: Ditch the DJ Voice
By Holland Cooke
Consultant
Tip: If you’re auditioning for voiceover work, call yourself a “voice actor,” not an announcer.
The sound-alike DJ caricature delivery blends-into the blah-blah-blah that advertisers need to cut-through. Which explains why TV and movies actors are heard on so many national TV ads.
Listen carefully. You’ve heard George Clooney for Budweiser, Julia Roberts for Nationwide Insurance, Morgan Freeman for Visa. Tim Allen invites you to “Pure Michigan,” John Goodman pitches Dunkin, and Rashida Jones says fly Southwest. Not on-camera endorsements, unidentified voice-overs, with unaffected delivery. Network radio spots for The Home Depot? Actor John Lucas NAILS ‘em (pun intended).
Listen to the scene-setting voice-overs that “Magnum PI” star Jay Hernandez does within episodes, every bit as intimate as his predecessor Tom Selleck’s were in the 1980s version. Those Florida Orange Juice commercials Selleck V/O’d a while back sounded so effortless.
And maybe that’s the key. Don’t announce-AT-me, just tell me.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke
January 2023 PPM Data – Information for the January 2023 sweep has been released for Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.
WKNR Contest Puts $30,000 Ad Campaign Up For Grabs. This marks the third consecutive year that Good Karma Brands sports talk WKNR “850 ESPN Cleveland” will give away a $30,000 WKNR advertising schedule to one local business. To qualify for “Moving Business Forward,” the establishment must be owned by a veteran, minority member, or woman. The promotion runs through this Friday (7/29) and is open to Northeast Ohio businesses incorporated and active for at least two years with annual revenue under $15 million in fiscal year 2021. Entrants must submit an under 300-word statement saying why their business deserves to win. Judging criteria will be on passion for the business; innovation during – and response to – the COVID-19 pandemic; employee loyalty; impact on business’ neighborhood/community; and overall business culture. According to Good Karma Brands Cleveland vice president/market manager Amy Crossman, “We are excited to partner with Keybank and the Cleveland Cavaliers to continue this powerful program for the local business community. We look forward to connecting our passionate sports fans with these deserving Cleveland-based businesses to help them thrive in the future.” The winner will have use of a private suite for one Cavs game at Rocket Mortgage Fieldhouse. WKNR will buy $2,500 in gift cards, divided among veteran, minority, and women-owned businesses, to be given away throughout the year.
NAB Appoints Hall to Leadership Foundation Board. Talk host/journalist/producer/author Tamron Hall is appointed to the National Association of Broadcasters’ Leadership Foundation. In addition, Hall
assumes the newly-created position of industry ambassador, where she will work with NABLF on campaigns and fundraising efforts. NAB Leadership Foundation president Michelle Duke comments, “Tamron Hall exemplifies the values of NABLF through her commitment to service, advocacy, and diversity. Her strong record of public service and leadership make her uniquely-qualified to serve as a champion for the Foundation and for broadcasting. We look forward to her partnership and working with her to make our industry better.” Hall adds, “I am so excited to help the NAB Leadership Foundation continue its mission of attracting and developing the next generation of innovative broadcast executives. More than ever, we need to ensure that the broadcast industry has a pipeline of future leaders that reflect our diverse audiences. It’s been an honor to work with the Foundation in the past; I look forward to furthering this work as a member of the Board.” As industry ambassador, Hall will help NABLF honor broadcast radio and television stations’ community service efforts through the Foundation’s annual Celebration of Service to America Awards, which she hosted two years ago.
KO’s “Countdown” Continues as an iHM Podcast. Beginning August 1, former longtime 
Hobbs To Helm MundoNow’s Óyenos Audio. Multicultural podcasting veteran Stephen Hobbs is named chief audio officer of MundoNow’s Latino podcast network, Óyenos Audio. Hobbs will oversee the development of new original scripted series and audio entertainment concepts that will focus on topics including true crime and inspirational stories. MundoNow
chief executive officer Rene Alegrias remarks, “Latinos expect smart, highly sophisticated podcasts that provide a culturally-accurate connection to their heritage. Óyenos will provide this and it will be driven by the renowned Stephen Hobbs. In the world of multicultural podcasting, Stephen’s caliber and experience is unmatched.” MundoNow chief revenue officer/partner Andrew Polsky notes, “I immediately recognized the impact this platform can make in expanding meaningful podcasting for the underserved bilingual/bicultural market. This impact will be maximized with the hiring of Stephen. I’ve worked with him before on multiple brand partnership executions. I’m excited to collaborate with him again to not only elevate Óyenos, but the offering of Latino streaming content as a whole.” Hobbs states that bilingual digital media company MundoNow, recently rebranded from Mundo Hispanico, is “exceptionally well-positioned to become a leader in multicultural podcasting. It has the audience, it has the growth strategy under superior leadership from Rene and Andrew, and it has the production capacity. My job is to create content that will have listeners on the edge of their seats, or perhaps making an emotional connection.” Hobbs co-founded reVolver Podcasts; was Univision’s vice president of podcasts and experiential; and during his three-year tenure at Spanish Broadcasting Systems launched AIRE Radio Network. MundoNow generates ten million unique visitors each month, along with 70+ million pageviews and more than a quarter-billion served ad impressions.
transitioning out of the brand/content manager role at Capitol Broadcasting [Raleigh]. The company has started the search for a new sports [talk] program director and I would encourage you to apply or help spread the word if interested in a truly great opportunity.” Simpson joined Capitol Broadcasting Raleigh two years ago to oversee sports talk WCMC “99.9 The Fan”; sports talk WCMC-HD2 “Buzz Sports Radio”; and sports talk WDNC “620 The Ticket.” The cluster also includes adult contemporary WRAL “Mix 101.5” and triple A WCLY “That Station.” … Meanwhile, in another sports talk-related Facebook post, we learn that Waterloo Media Austin flips Spanish contemporary KLZT-HD2 (1.2, #22, June 2022, 6+) to sports talk as “102.7 ESPN Austin.” In addition to ESPN programming, the on-air lineup will include: Jason Dick and CJ Morgan (from alternative cluster-mate KROX); Ed Clements (from co-owned news/talk KLBJ-AM); and Bryan Bymark (from rock cluster-mate KLBJ-FM). … 
Nashville media personality 
game programs. … 
Podtrac Releases Weekly Podcast Data. Tracking data of podcasts for Podtrac-measured shows indicates that downloads are down 9% (July 18 – 24) over the previous week, but up 53% over the corresponding period last year. All categories are down week-to-week, with “History” and “Society & Culture” showing the most significant week-to-week decline (-12%). Meanwhile, “Health & Fitness” registers the strongest year-to-year growth, a robust +179%. Across all Podtrac-measured podcasts, download growth (July 19, 2021 – July 24, 2022) was up 53%, while week-over-week download growth (July 18 – 24, 2022) was off 9%. For the 52-week period (July 19, 2021 to July 24, 2022), “Health & Fitness” is +179%; “Comedy” is +100%; “Sports” is +64%; “True Crime” is +54%; “Science” is +52%; “Business” is +51%; “News” is +43%; “Society & Culture” is +39%; “History” is +32%; and “Arts” is flat. Week-over-week download dips (July 18 – 24, 2022) included: -12% (“History”); -12% (“Society & Culture”); -10% (“News”); -10% (“Sports”); -10% (“True Crime”); -9% (“Science”); -7% (“Business”); -7% (“Comedy”); -6% (“Arts”); and -6% (“Health & Fitness”).
exclusive third-party audio provider of every National Football League game across North America. NFL chief media and business officer Brian Rolapp remarks, “SiriusXM continues to be an important part of the NFL family. [It provides] fans access to live game audio, as well as all news and information around their favorite teams.” SiriusXM president and chief content officer Scott Greenstein notes, “The popularity of the NFL, and the 
passion of their fans, is extraordinary. Since 2004, the NFL has been an important component of SiriusXM’s programming lineup as we deliver those fans exceptional access to all their favorite teams. We couldn’t be more pleased to now be expanding our relationship with the league, ensuring our listeners will continue to get comprehensive access to the NFL.” Subscribers will continue getting access to every NFL game through Super Bowl LXI (2027) on SiriusXM radio and on the SXM App. The SXM App offers 32 NFL team channels, each dedicated to carrying the official radio broadcast for each NFL team. The satcaster will offer additional team-focused content, including coaches shows, and press conferences to subscribers.
America Amplified “Election 2022” Launches This Week. Funded by the Corporation For Public Broadcasting, the America Amplified “Election 2022” initiative helps public media stations in 25 states, including Michigan Radio, ensure that citizens are properly informed to participate in this fall’s local, state and congressional
elections. Corporation For Public Broadcasting president/chief executive officer Pat Harrison comments, “Voting is the foundation of a democracy. We want to ensure that all eligible citizens have the information they need to exercise their right to vote. With more than 1,500 locally managed and operated stations, public media is ideally situated to engage all citizens. America Amplified’s listening-first approach will help build trust in the process.” Michigan Radio program director Matt Shafer Powell remarks, “Joining America Amplified gives Michigan Radio the chance to build on our long-standing commitment to engaging and informing our community. We are excited to bring additional resources to better understand what our communities need to know about election processes and election security.” Among the initiative’s community engagement activities is an online tool that allows the public to submit questions related to the election voting process. Questions will be answered using nonpartisan election information sources.
its original “Good Day” moniker, Doug Stephan will segue his program to the USA Radio Network. Officially re-launching next Monday (6/13), “Good Day” with Stephan and co-host Jai Kershner will merge with USA’s “Daybreak.” The show Stephan launched in 1988 will continue to air in the morning and remains designed to time-shift to other dayparts. Affiliation will be handled by USA Radio Network, with that web’s president Chip Miller stating, “I’m excited to welcome Doug and ‘Good Day’ to the USA Radio Network family. Doug is an iconic fixture in morning radio throughout the country and we look forward to working with [him] and the ‘Good Day’ team. The lifestyle, non-political content ‘Good Day’ offers is something we feel more stations will welcome during a time when there’s so much going on in the world and in our society. Doug and ‘Good Day’ will serve as the cornerstone for an exciting growth plan for the network. This is our first programming change and show addition since acquiring the network in December 2021.” Stephan comments, “We’ve been hearing from some of our more than 300 affiliates of their frustration with how negative many news/talk programs have become. This move enables us to continue to present the news you need to know, along with our opinions, in addition to the positives that we see every day.” There will be no change in the format clock; technical; traffic; or sales partners. Stephan is the longest running syndicated host of a daily talk show and appears at #29 on TALKERS’ 2022 “Heavy Hundred.”
Guthrie Named iHM Florida Division President. Former six-year Cox Media Group president/chief executive officer Kim Guthrie is set to become iHeartMedia’s Florida division president. In that position, she will succeed Linda Byrd, who retires next month (7/15). Guthrie will report directly to iHeartMedia Markets Group president Hartley Adkins, who states, “At iHeart, we pride ourselves on being a ‘talent first’ company; this decision reflects that commitment. It’s rewarding to find someone who both understands what our listeners need and how to operate in a multi-platform environment. Kim checks every box and more. We’re thrilled she chose to bring her talents to iHeart. Her CEO experience at Cox Media Group makes her uniquely-qualified for this position.” Guthrie adds, “I am very excited to announce my ‘un-retirement.’ iHeart has become a true employment destination and I’m thrilled to be part of America’s #1 audio company. iHeart’s leadership has built a culture of respect, transparency and innovation. The entire team has made me feel like I can make a difference here.” Guthrie joined Cox Media Group in 1998 as vice president/general manager for its Long Island radio station group and later became executive vice president of CMG’s national ad platforms. As Cox Media Group’s CEO, she had complete oversight of the company, including nearly 100 broadcast radio and television stations; dozens of digital assets; and newspapers. She started her career as a television news reporter and anchor for several ABC affiliates. Guthrie was named “Woman of Distinction” by the March of Dimes and “Humanitarian of the Year” by the Muscular Dystrophy Association. In addition, she won the “Trailblazer Award” from Mentoring And Inspiring Women In Radio and the “Women Who Lead” honor from the Alliance For Women In Media.
Radio Mercury Awards Winners Announced. The 31st annual such event was held last night (Thursday, 6/9) in-person at New York’s Sony Hall, as well as virtually. This year’s “Best of Show” award was presented to FCB Chicago for its “Go RVing” radio commercial. Other winners included: Mockingbird, iHeartRadio App, The Studio at iHeartMedia (“Creative Radio Promotional Spot or Campaign by a Radio Station or Group”); Great American Settlers, Spreaker.com, The Studio at iHeartMedia tied with Kiddie Pool, The Kartrite Resort and Indoor Water Park, The Studio at iHeartMedia (“Creative Radio Commercial by a Radio Station or Group”); Tick Suck, Steve’s Pest Control, Zimmer Radio & Marketing Group; Dog Years, Motel 6, Barkley (Creative Radio Commercial by an Agency, Production Company, Or Advertiser); and Moolah, Georgia Lottery, BBDO Atlanta. Radio Mercury Awards chief judge/Campbell Ewald executive creative director Ale Ortiz comments, “It’s been an honor to be at this year’s Radio Mercury Awards and to award the incredible lineup of winners. The final round jury and I were very impressed by the winners’ ability to not only entertain listeners, but tell stories through radio and audio.” According to Radio Advertising Bureau president and chief executive officer/Radio Creative Fund chair Erica Farber, “This year’s awards once again proved the power of sound and demonstrated the strength of radio and audio in conveying a brand’s message. This was an incredible night for radio. It was so great to celebrate with everyone both in person and online.” Presenters from this year’s final round jury and advisory council included: freelance creative consultant Larissa Kirschner-Chaney; Josh Grossberg (McCann Health); Nicky Lorenzo (Taylor Global); Ciro Sarmiento (Weber Shandwick); and Joyce King Thomas (King Thomas). Event sponsors of this year’s event were Audacy and iHeartMedia. Dedicated sponsors included CBS News Radio, Hubbard Broadcasting and World Wide Wadio. General sponsors were Beasley Media Group; Cumulus Media/Westwood One; Katz Media Group; Salem Media Group; Skyview Networks; Sound and Fury; and WideOrbit, along with Friends of the Mercuries sponsors Forcht Broadcasting; Neuhoff Media; Nielsen; Triton Digital; and vCreative. For the complete list of winners and to listen to their work, go to 
Radio Washington, DC’s all-news WTOP will raise awareness for the National Multiple Sclerosis Society. Announcements will highlight various MS events in the community in an effort to increase registrations – and ultimately – donations. WTOP general manager Joel Oxley states, “We wanted to do everything we could to help amplify the critical mission of the National Multiple Sclerosis Society. Our hope is that, through this partnership, we can help those in their journey with MS and work towards a world free of this devastating disease.” National MS Society Greater DC-Maryland Chapter president Chartese Berry remarks, “We are sincerely grateful [to] WTOP and their amazing partnership in joining our quest towards a world free of MS. Their strong reach in the region will help immensely in raising much needed awareness and funds to support the nearly one million people in the United States living with MS.” WTOP senior sports director Dave Johnson and WTOP anchor/reporter Mike Murillo were diagnosed with MS in 2019 and 2016, respectively. The two will contribute to the campaign by sharing their stories about how MS has effected them and their families. Johnson declares, “MS: Look out we are coming after you. We have the community and we have the support. My mom lost her battle to MS in 1979, and now with my WTOP family and the MS Society we are going to finish the fight.” Murillo adds, “I am so thankful to have benefited from new treatments for MS, but there is so much still to do including finding ways to repair the damage the disease can cause. With your help, I truly believe there will soon come a day when we can say there’s a cure for MS.” WTOP will highlight volunteer opportunities throughout the year.
Multicultural Broadcasting-owned KBLA “Talk 1580,” Los Angeles’ “A More Perfect Union.” The HUD secretary and KBLA’s chief national political analyst, Dr. Nii-Quartelai Quartey, discussed the city’s homelessness problem; the need for affordable housing; and creative ways for first-time buyers to purchase a home and down payment assistance. Fudge commented that HUD is committed to equity by eliminating redlining of “certain kinds of neighborhoods.” … Effective next 
Monday (6/13), Randy Cable commences as director of sales for Beasley Media Group’s Fort Myers/Naples cluster, which includes sports talk WBCN “ESPN Southwest Florida.” Vice president/market manager AJ Lurie comments, “The more people I asked about Randy, the more excited I got about having him on our team. I think he will be a perfect complement to our brands, products, and family here in Southwest Florida.” Spring Valley, New York native Cable notes, “I am thrilled to join the Beasley family and look forward to working with the incredible team in Fort Myers. I am passionate about helping our team help local businesses thrive and prosper with great ideas and our ability to develop/execute powerful fully-integrated radio and digital campaigns.” Cable formerly was integrated sales manager for Cox Media Group’s Miami and Jacksonville stations, and spent eleven years as director of sales for Audacy Greenville (South Carolina) … The Chesapeake Associated Press Broadcasters
Association (CAPBA) recognizes Your Public Radio-owned public radio news/talk WYPR, Baltimore with five (5) first-place awards and seven (7) second-place awards for work done in 2021. Its first-place citations are in “Outstanding News Series”; “Outstanding Public Affairs”; “Outstanding Specialty Reporting”; “Outstanding Documentary/In-Depth Reporting”; and “Outstanding Serious Feature.” The CAPBA awards ceremony was held last Saturday (6/4) in Ocean City, Maryland. … In addition to hosting afternoon drive on iHeartMedia Des Moines news/talk WHO “News Radio 1040,” Simon Conway has been doing morning drive on similarly-formatted Orlando sibling WFLA “News Radio” and today adds a national assignment, filling in for Joe Pagliarulo. Conway’s PM drive program is simulcast on iHM’s WMT-AM “News Radio AM 600,” Cedar Rapids and WOC “News Talk 1420,” Davenport (Iowa). … Among the Delta Radio Greenville, Mississippi properties McConnell “Man@Large Adams will oversee as the newly-appointed operations director is WNIX “News Talk.” Adams most recently was director of content for Townsquare Media Lansing (Michigan).
publication’s biggest day on the calendar. We’re right back at it again though next week, as TALKERS vice president/executive editor Kevin Casey leads team coverage of TALKERS 2022 highlights; in addition, we will post regular Monday morning memos from Holland Cooke and Steve Lapa. Later in the week, editor/publisher Michael Harrison reveals his latest guest on “The Michael Harrison Podcast,” while managing editor Mike Kinosian begins his four-part series on “Takeaways” from Nielsen Audio’s May 2022 survey period.
