“2025: Top Ten Findings”
By Holland Cooke
Consultant
If you missed yesterday’s webinar, look for the replay which will be posted today at EdisonResearch.com and which explains these trends well.
If you’re in broadcast radio, reading this list – which presenters offered “in no particular order” – you might feel like you’ve missed a memo… or a decade:
- #10: Video is redefining the podcast landscape.
- #9: YouTube is the top platform for podcast consumption and discovery for Gen Z.
- #8: TikTok is a platform for discovery for music, podcasts, and audiobooks.
- #7: Podcast fandom goes beyond listening.
- #6: Women’s voices matter in podcasts and music.
- #5a: Majority of all daily listening time is spent with ad-supported audio.
- #5b: Time spent with streaming music shifts from free to paid streaming music platforms.
- #4: In-car audio shifts to digital.
- #3: Shifting ad budget to podcasts can increase reach.
- #2: Smart speaker adoption varies by country.
- #1: Consumption of AI-narrating audio is increasing.
- “Bonus Finding:” More than 30% of Americans are awake by 6:00 am.
Recommendation for radio broadcasters: Make #4 our Priority Number One, defending a hill radio still holds. Audit your station’s app experience. And consider that Bonus Finding evidence that morning drive survived the pandemic shutdown after all.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
host the show with WFAN personality Chris McMonigle. Audacy New York market president and chief business officer Chris Oliviero says, “Craig Carton’s return reaffirms WFAN’s position as New York’s premier sports destination for big personalities, compelling conversation, and highly engaging content that is difficult to ignore. Our 2026 lineup has familiar marquee voices all day and all night, guaranteeing that whenever you tune into ‘The Fan,’ you will be smack dab in the middle of the New York sports culture.” Carton states, “WFAN has always been home to me. Having the opportunity to return and rejoin the best sports talk station in the world is an opportunity I am eagerly looking forward to and beyond excited for.” Carton’s return bumps current afternoon team Evan Roberts and Tiki Barber to middays and current hosts Brandon Tierney and Sal Licata will exit. Additionally, “Evan and Tiki” executive producer Tommy Lugauer will host a new evening show titled, “After Hours.”
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first handed out in 1971, are among the most prestigious in journalism. In 2025, about 5,000 entries were submitted in the professional and student categories, also making it one of the most competitive.” To be eligible, work must have been published between January 1, 2025, and December 31, 2025. This year, RTDNA is offering an Early Bird Discount for entries submitted by 5:00 pm ET on Tuesday, January 20. The final entry deadline is 5:00 pm ET Thursday, February 19. Entrants can find 
2) Marketers and media agencies significantly overestimate audience shares to Pandora/Spotify and massively underestimate AM/FM radio audiences; and 3) Interestingly, as older demographics flock to podcasts, the median age of the podcast audience ages sharply from 29 in 2017 to 39. The study notes that “in 2017, podcasts’ daily reach was greatest among 18-24s. Eight years later, podcasts’ daily reach has surged, especially in older demographics. The older the age group, the greater the growth in the podcast daily audience. Today, podcasts’ greatest reach centers on 25-44s, with significant growth among 45-64s.” 
Whitmer to the KNSS morning show alongside Ted Woodward. ‘Woodward and Whit’ will build on the foundation of smart, local conversation that our listeners expect by delivering the essential news, candid analysis and enjoyable banter that starts the day right. This is a powerful pairing that promises to keep the Wichita community informed and engaged.” Whitmer has been hosting an eponymous two-hour weekend show for KNSS since 2018. He’s a veteran of Kansas politics having served in roles for local, state, and national Republican campaigns. Whitmer currently serves as the Chairman of the Sedgwick County Republicans. He says, “I’m honored to join Ted Woodward on ‘Woodward & Whit,’ stepping into the big shoes left by Steve McIntosh, who dedicated over 50 years to Wichita mornings. I look forward to bringing news coverage, straight talk, common-sense discussion and a little fun to help our community start the day on the right note.”
the top three remain unchanged – #1 “NPR News Now,” #2 “The Daily,” and #3 “Up First from NPR” – Cumulus Podcast Network’s “The Shawn Ryan Show” climbs two places to #4. Other news/talk media-related podcasts of note include the “FOX News Hourly Update” falling two places to #6, “The Tucker Carlson Show” rising two places to #17, and Salem Podcast Network’s “The Charlie Kirk Show” regressing eight places to #19. 
Carton is finalizing a deal to return to the station in afternoon drive. This comes several months after Carton exited FS1 where he hosted a couple of different versions of a morning show that, from a ratings standpoint, never took off the way FS1 execs had hoped. Carton’s return will reportedly bump current afternoon team Evan Roberts and Tiki Barber to middays which would force the station to cut ties with current midday hosts Brandon Tierney and Sal Licata. As for Carton’s co-host, Marchand is reporting that overnight host Chris McMonigle is the leading candidate for that role. 
president and executive editor Jay Wallace adds that Hasnie will anchor her own solo signature program on Saturday afternoons from 12:00 pm to 2:00 pm ET, effective January 10. Wallace says, “Aishah’s knowledge of Washington makes her a perfect addition to our stellar White House team of correspondents, and we are confident she will excel in the anchor chair as well.” Hasnie joined FOX News Channel in 2019.
position to chief financial officer for iHeartMedia, effective January 1, 2026. At that time his salary will rise from $925,000 to $1.2 million and his bonus target increases to 150% of his base salary and his annual long-term incentive grant will have a target grant date fair value of $1.5 million. McGuinness’ employment contract runs through June 30 of 2030. McGuinness reports to former chief financial officer and current president and chief operating officer Rich Bressler.
Program” from 6:00 am to 9:00 am daily. Connoisseur Media says that local news and sports updates will begin being heard on all of the Mason City stations during morning and afternoon drive times. Fisher comments, “It’s great to be back to help re-establish KGLO as ‘Your Hometown News Station in North-Central Iowa’ as well as to continue to provide vital local information to our listeners. With their recent purchase of the radio stations, Connoisseur Media has shown a commitment to serving north-central Iowans with quality, local-based information.” Market manager Dalena Barz adds, “We are absolutely thrilled to have Bob back with Connoisseur Media in Mason City. He has been a well-respected voice in our community for over 30 years. He’s always been an integral part of our radio family, and we sincerely say, Welcome back, Bob!” 
Kraeutler – wife of program founder and host Tom Kraeutler. Tom Kraeutler passed away on February 2 of this year, but the show continued with longtime co-host Leslie Segrete hosting the program. The show was produced by Money Pit Media and Squeaky Door Productions. Sue Kraeutler says, “I want to thank our loyal affiliates and sponsors for believing in us going back to when we first started some 25 years ago. This wasn’t an easy decision, but it’s time that we closed the Squeaky Door.” “The Money Pit Radio Show” aired on hundreds of radio stations across the U.S.
come in every week, and we have to keep up with the demand. We cannot turn our backs on our colleagues who have worked at their local station and are now in desperate need of our help. We ask everyone in radio and television to come together to help our colleagues.” Giving Tuesday donations can be made 
show alongside Ted Woodward, has worked his entire 55-year career in the Wichita market. He got his start in 1970 at KWBB as a news anchor and moved to KEYN-FM in the mid-1970s as news director. He joined KNSS in 1998 as news director and eventually became program director at the station. During his career he’s won numerous awards, including a Marconi Award for Outstanding Talent. Audacy Wichita SVP and market manager Tommy Castor says, “Steve’s name is synonymous with Wichita radio. His leadership, integrity, and unmatched storytelling have shaped this station and enriched the lives of our listeners for more than half a century.” McIntosh comments, “It has been the honor of my life to share Kansas news and Kansas stories with Kansas people. Thank you to everyone who has been part of this incredible journey.” The station will present a public farewell broadcast on December 12. 
racist messages were broadcast for a period of time. Station officials posted the following message to X at around 4:30 pm: “In the past hour, there was audio airing on 97.5 FM signal that didn’t come from the radio station. Our signal had been hacked. We are actively trying to rectify the problem. We appreciate the many of you who posted to alert us of the issue.” The station able to return the game broadcast to the air. 
regularly listen to AM or FM.” Company SVP of research Elizabeth Falke states, “The bottom line here is just how much people value having easy access to both AM and FM radio in their cars. Consumers want radio for a variety of different reasons that are largely unique to local radio – everything from discovering what new music matters to weather updates, the latest sports reports and local news and events.” As the AM Radio for Every Vehicle Act of 2025 makes its way through congress, Falke says its important that manufacturers understand the absence of radio would also influence new car purchasing decisions. The study found that 96% of Americans would miss radio if it were removed and 89% say the lack of a radio would likely keep them from buying that vehicle. She concludes, “This research is crucial for car manufacturers as we see that, immediately, half of consumers wouldn’t even look at buying a car without a radio. The ease and simplicity of radio is embedded in the lives of drivers consuming various forms of audio in their cars.” 
holiday dinners – including turkey or smoked ham, sweet or mashed potatoes, macaroni and cheese, green beans, rolls, and pie – to families who might otherwise go without. Erickson says, “Every year, my listeners remind me why this show exists – not just to discuss the issues of the day, but to drive real change in people’s lives. In these tough times, knowing we’ve put food on the table for thousands of families fills me with gratitude. This isn’t about politics; it’s about compassion, faith, and stepping up for our neighbors. Hungry for a Day makes it seamless, and our audience makes it extraordinary with an impact from coast to coast.”
Finally. Not by Facebook, TikTok, Instagram, nope; I was banned from a WBIR anchor’s video live stream.
1320.” Madson will continue his role as co-host of “The Insiders,” that airs daily from 10:00 am to 12:00 noon. Audacy Sacramento SVP and market manager Aaron Miller says, “Since Kyle joined ESPN 1320, he has demonstrated incredible initiative and passion for sports radio. We’re excited for him to take on this new role and eager to see how he continues to contribute to the success of the station.” About his promotion, Madson comments, “I love radio. I love Sacramento. I love this station. I’m so excited to lead ‘ESPN 1320’ to the heights I know it can climb to.”
Notes due 2031, to be issued by the company and guaranteed by each existing and future subsidiaries of the company, and cash. In connection with the Exchange Offer, Urban One begins offer to purchase up to $185 million in aggregate principal amount of the Existing Notes for up to $111 million in cash. In connection with the Exchange Offer, the company is also offering Eligible Holders the right to subscribe to purchase up to $60.6 million in aggregate principal amount of 10.500% first lien senior secured notes due 2030.
One of my first jobs out of college was working in the marketing department of WNBC-AM, New York. Yes, “Imus In The Morning” (Don Imus – not nice), Cousin Brucie (Bruce Morrow – nicest star who ever lived). One of my tasks was to pull ratings numbers from the computer for the sales department. I was fascinated by TIME SPENT LISTENING (TSL) and CUME numbers. I’d rank them, compare, trend them every way imaginable.
chairman and CEO Bob Pittman comments, “We’re pleased with our third quarter performance, generating Adjusted EBITDA of $205 million, slightly above the midpoint of our guidance range, and our consolidated revenue was down 1.1% compared to prior year, at the high end of our guidance, and up 2.8% excluding political revenue. And we continue to take important steps in the evolution of our company – last week we announced our new relationship with Amazon Ads, which will provide advertisers using Amazon DSP access to our vast audio portfolio, and just this morning we announced our new TikTok partnership, which will bring TikTok creators into iHeart’s ecosystem. We are committed to exploring new ways to unlock the value of our unparalleled assets, maximizing the unique position we occupy in the evolving media landscape, and creating innovative cross-platform opportunities to bring new products and services to our consumers and our advertising partners.”