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Ratings Takeaways

January 2024 PPM Ratings Takeaways – Part Three

By TALKERS | by TALKERS

imJanuary 2024 PPM Data – Information for the January 2024 ratings period (January 4 – January 31) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

PORTLAND

News/Talk

KXL 4.9 – 7.0, #6 – #2

KEX 1.1 – 1.2, #21 – #22

KUFO .5 – .5, #25 – #26

KPAM .1 – .1, #34 – #32

News

None

Sports Talk

KXTG 1.1 – 1.9, #21 – #18

KFXX 1.7 – 1.6, #20 – #19

KPOJ .7 – .6, #24 – #25 (Trailblazers)

KFXX Stream  .1 – .1, #34 – #32

KMTT .2 – .1, #31 – #32

Public Radio News/Talk

KOPB 5.5 – 6.0, #3 – #4

KOPB Stream  .9 – 1.2, #21 – #22

CHARLOTTE

News/Talk

WBT-AM/FM 4.0– 4.3, #9 – #10

News

WRFX-HD2 DNA – DNA, DNA – DNA

Sports Talk

WFNZ-FM 2.5 – 3.3, #15 – #13 (Hornets)

WSOC-HD3 DNA – DNA, DNA – DNA

Public Radio News/Talk

WFAE 3.5 – 5.7, #11 – #5

WNSC 1.4 – 1.2, #18 – #18

WFAE-HD3 DNA – DNA, DNA – DNA  

Note: Public radio news/talk WFAE’s +2.2 (3.5 – 5.7) represents Charlotte’s largest (6+) “Holiday” 2023 – January 2024 increase.

SAN ANTONIO

News/Talk

WOAI 2.4– 3.0, #15 – #13 (Spurs)

KTSA 1.8 – 2.3, #19 – #18

News

None

Sports Talk

KTFM 1.1 – 1.5, #23 – #21

KTKR .7 – .8, #25 – #26

KZDC .2 – .3, #32 – #35

Public Radio News/Talk

KSTX 2.3 – 2.9, #17 – #14 

SACRAMENTO

 News/Talk

KFBK-AM 6.1 – 7.6 #3 – #3

KSTE-AM 2.1 – 3.5, #16 – #9

News

None

Sports Talk

KHTK 1.6 – 1.9, #19 – #18 (Kings)

KIFM .9 – .9, #21 – #25

KIFM Stream  DNA – DNA, DNA – DNA 

Public Radio News/Talk

KXJZ 2.4 – 2.8, #15 – #14

KQED .3 – .3, #28 – #28

KQEI .1 – .3, #30 – #28

KUOP DNA – DNA, DNA – DNA

PITTSBURGH

News/Talk

KDKA-AM 3.6 – 4.3, #8 – #9

KDKA-AM Stream  .4 – .4, #22 – #21

News

None

Sports Talk

KDKA-FM 7.2 – 8.3, #4 – #3

KDKA-FM Stream  .1 – .4, #27 – #21

WBGG DNA – DNA, DNA – DNA

Public Radio News/Talk

WESA 3.9 – 5.5, #7 – #6

Notes: Public radio news/talk WESA’s +1.6 (3.9 – 5.5) represents a tie for Pittsburgh’s largest (6+)“Holiday” 2023 – January 2024 increase.

Alternative WXDX is the Penguins’ flagship.

SALT LAKE CITY

News/Talk

KSL-AM/FM 3.6 – 5.5, #9 – #3

KNRS-AM/FM 2.2 – 3.5, #17 – #13

KKAT DNA – DNA, DNA – DNA

News

None

Sports Talk

KALL 1.1 – .8, #22 – #24

KZNS-FM .6 – .7, #25 – #25 (Utah Jazz)

KZNS-AM .2 – .4, #27 – #27 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #30 – #28 (Utah Jazz)

KZNS-FM Stream  DNA – DNA, DNA – DNA (Utah Jazz)

KOVO DNA – DNA, DNA – DNA

Public Radio News/Talk

KUER 2.2 – 3.6, #18 – #11

KBYU-HD2 Stream  .2 – .1, #27 – #28

KUMT .1 – DNA, #30 – DNA    

Note: News/talk KSL’s +1.9 (3.6 – 5.5) represents Salt Lake City’s largest (6+) “Holiday” 2023 – January 2024 increase. 

LAS VEGAS

News/Talk

KMXB-HD3 .6 – .8, #28 – #28

KXNT .3 – .3, #31 – #32

KXNT Stream DNA – .1, DNA – #35

KMZQ DNA – .1, DNA – #35

News

None

Sports Talk

KWWN .8 – .9, #27 – #26

KKGK .3 – .5, #31 – #29 (Golden Knights)

KRLV .2 – .3, #33 – #32

KENO .1 – .1, #36 – #35

Public Radio News/Talk

KNPR 1.5 – 1.4, #21 – #24

ORLANDO

News/Talk

WTKS 3.1 – 4.3, #12 – #10

WDBO 3.1 – 3.5, #12 – #13

WFLF .6 – .6, #20 – #21

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM .9 – 1.0, #19 – #19 (Magic)

WOCL-HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WMFE 2.7 – 3.4, #14 – #14

CINCINNATI

News/Talk

WLW 10.8 – 12.1, #2 – #1

WKRC 4.5 – 6.1, #6 – #5

News

None

Sports Talk

WCKY 1.2 – 1.5, #18 – #18

WSAI .5 – .7, #21 – #21

Public Radio News/Talk

WVXU 3.2 – 3.8, #10 – #8

CLEVELAND

News/Talk

WTAM 4.8 – 5.6, #8 – #10 (Cavaliers)

News

WMMS-HD2 DNA – DNA, DNA – DNA

Sports Talk

WKRK 6.5 – 5.9, #6 – #8

WKRK Stream .8 – .9, #20 – #19

WARF .1 – .2, #23 – #22

Public Radio News/Talk

WKSU 4.1 – 6.1, #10 – #7

WKSU-HD4 DNA – DNA, DNA – DNA

KANSAS CITY

News/Talk

KMBZ-FM 4.1 – 5.0, #7 – #4

KCMO-AM 1.8 – 2.2, #17 – #15

KMBZ-AM 1.4 – 1.7, #19 – #17

KMBZ-FM Stream .5 – 1.0, #23 – #21

KCMO-AM Stream DNA – DNA, DNA – DNA

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 2.1 – 3.1, #15 – #14

KCSP Stream  .2 – .2, #28 – #27

KWOD DNA – .1, DNA – #29

Public Radio News/Talk

KCUR 2.4 – 3.2, #13 – #12

KANU-HD2 DNA – DNA, DNA – DNA

Note: Country WDAF (6.2 – 8.3, #2, 6+) is the flagship of the Super Bowl champion Chiefs.

COLUMBUS

News/Talk

WTVN 4.5 – 5.2, #7 – #7    

News

WYTS DNA – DNA, DNA – DNA

Sports Talk

WBNS-FM 6.9 – 7.8, #4 – #2 (Blue Jackets)

WBNS-AM .3 – .3, #21 #21 (Blue Jackets)

WMNI .1 – .1, #23 – #22

WBNS-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

WOSU 3.6 – 4.7, #9 – #8

Up next: January 2024 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford. 

Mike.Kinosian@gmail.com

Industry Views

SABO SEZ: Award the Future

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imWhen reviewing our industry’s awards such as the Crystals or Marconis there are two categories missing. They are: “Best New” and “Best Innovation.” Imagine if winners were announced for these prizes:

“Best New Talent On Air”

“Best New Talent Off Air”

“Most Creative Sales Solution”

“Most Creative Station Promotion”

“Most Innovative DAB or Podcast Format”

“Best New Talent – Podcast”

“Best Innovation In Engineering”

Those awards aren’t fantasy, they are actual awards given annually by Australian Commercial Radio (ACRA). They are presented at a magnificent well-produced event for the entire country – attendance is SRO. The subliminal message to Australian radio personnel is powerful: Innovation is expected and rewarded. NEW is expected and rewarded – no need to wait for you to become legendary (!) to be recognized. “NEW” is a powerful reward and promise to the talent you hope will find a career in radio. Face it, our “on boarding” leaves a lot to be desired. (Hey, work in the promotion department while you live at home, and we’ll let you pick up pizza that you can share!)

The best gift the late PD Al Brady Law gave me was he greeted all new ideas with, “It might work.” Most other executives kill innovative thought with the worst question possible: “Who else is doing it?” The industry has a lame record of assessing new ideas. New ideas are systematically despised:

Bill Drake’s format was damned in jock-for-hire classifieds that warned, NO DRAKE JOCKS. Yes, dozens of stations wanted NO DRAKE JOCKS. Quickly Drake’s strategies slaughtered those stations and revolutionized music formats to this moment. Recorded music on the radio was actually thought to be illegal until WNEW-AM, New York fought that court fight in the 1940s and won. All news on WINS and WCBS certainly was not going to work after the 1960s New York newspaper strike ended. WFAN could never succeed as an all-sports station – soon after launch it became the highest biller in NYC.

When AC was launched in 1978 at the NBC FM and RKO FM stations, it had no future. FM was only for beautiful music and hard rock and besides who else is doing it?

Album rock, AOR, …why we have research to prove young people only want hits! Targeted FM talk – combining a hot format with hot talent would absolutely fail at KLSX-FM, Los Angeles and thanks to Bob Moore became the number one local biller – turn it back to the failed classic rock format please begged one research hit squad! “New Jersey 101.5” has a one million cume talking all week, playing music all weekend. Which award category suits that giant station? “Best New” would have been appreciated.

Todd Storz, the inventor of Top 40, passed away at 38 and his father who owned their stations in Miami, Omaha, and New Orleans couldn’t wait to change his Top 40 format creation to MOR when the kid died. As a result, when Todd died the stations died, too.

Innovators like Bill Drake, Jeff Smulyan, Allen Shaw, Bob McAllan, Alan Mason, L. David Moorhead, and Howard Stern are first ignored, then marginalized, then vilified… then hundreds fight for their credit.

The only way radio stays relevant and grows its place on the media landscape is with a constant flow of “Best New” and “Best Innovation.” That’s when younger listeners are attracted to radio – the same way they are attracted to everything – if it’s NEW. The radio you and your friends were drawn to, talked about at school, listened to constantly was saturated with new contests, new daring DJs, new promotions, new hits, new energy.

The delicious daily challenge of on-air talent and management is what can we put on the air today that has never been done before? If it’s new, even if it doesn’t work forever, generates buzz, attention, youthful audiences.  Of course, 20-year-olds will listen to radio, it’s at the end of their arm! But they are not going to salivate at the promise of “20 of your favorites from the 80s, 90s and today.” Or a national contest.

Why not test a NEW award in just one awards category? “Best Innovation in Engineering” The Marconi Award.

Walter Sabo is a leading media industry consultant and syndicated talk radio personality.  He can be emailed at Walter@Sabomedia.com. Website: www.waltersterlingshow.com

Industry News

January 2024 PPM Ratings – Part Two

By TALKERS | by TALKERS

imJanuary 2024 PPM Data – Information for the January 2024 PPM ratings period (January 4 – January 31) has been released for: Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+). 

WASHINGTON, DC

News/Talk

WMAL 3.1 – 4.5, #9 – #7

WFED DNA – .1, DNA – #29 (Capitals)

News

WTOP & WTLP 6.3 – 8.3, #4 – #2

WDCH .5 – .6, #23 – #23

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.6 – 2.8, #15 – #15 (Capitals)

WJFK-FM Stream .6 – 1.0, #21 – #20 (Capitals)

WTEM .2 – .4, #26 – #25 (Wizards)

WTEM Stream .2 – .3, #26 – #26 (Wizards)

WJFK-AM DNA – .1, DNA – #29 (Capitals)

WSBN DNA – .1, DNA – #29

Public Radio News/Talk

WAMU 11.5 – 12.7, 27th month in succession at #1

Note: All-news WTOP & WTLP’s +2.0 (6.3- 8.3) represents a tie for the largest (6+) “Holiday” 2023 – January 2024 increase by any station in these 12 PPM-markets. 

BOSTON

News/Talk

WRKO 3.1 – 2.8, #9 – #15

WXKS-AM .9 – .7, #24 – #23

News

News – Talk WBZ-AM 4.7 – 4.6, #5 – #6

Business news WRCA .1 – .1, #29 – #28

Sports Talk

WBZ-FM 9.2 – 11.2, #2 – #1 (Celtics, Bruins)

WEEI-FM 2.8 – 3.9, #13 – #11

WEEI-FM Stream .4 – DNA, #25 – DNA

WEEI-AM .1 – DNA, #29 – DNA

Public Radio News/Talk

WBUR 6.1 – 6.0, #3 – #3

WGBH 3.9 – 4.2, #6 – #9

Note: Sports talk WBZ-FM’s +2.0 (9.2- 11.2) represents a tie for the largest (6+) “Holiday” 2023 – January 2024 increase by any station in these 12 PPM-markets.

MIAMI

News/Talk

WIOD 1.2 – 1.4, #23 – #23

News

None

Sports Talk

WQAM 1.3 – 1.2, #22 – #25 (Heat, Florida Panthers)

WINZ .5 – .5, #27 – #27

WMEN .1 – .2, #36 – #33

WQAM Stream .1 – .1, #36 – #36 (Heat, Florida Panthers)

WSFS-HD2 DNA – DNA, DNA – DNA

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.3 – 4.1, #10 – #6

WLRN-HD2 .1 – DNA, #36 – DNA

SEATTLE

News/Talk

KIRO-FM 4.0 – 4.2, #6 – #7

KTTH 1.3 – 1.9, #23 – #21

KVI 1.0 – 1.3, #24  – #24

KPTR DNA – DNA, DNA – DNA

News

KNWN-AM & KNWN-FM 2.3 – 2.6, #20 – #19

KHHO DNA – DNA, DNA – DNA

Sports Talk

KJR-FM 2.6 – 4.2, #17 – #7 (Kraken)

KIRO-AM 2.8 – 3.3, #15 – #14

KJR-AM .9 – .8, #25 – #25

Public Radio News/Talk

KUOW 6.2 – 6.9, #3 – #2

KSWS .1 – DNA, #32 – DNA

Note: Sports talk KJR-FM’s +1.6 (2.6- 4.2) represents a tie for Seattle’s largest (6+) “Holiday” 2023 – January 2024 increase. 

DETROIT

News/Talk

WJR 2.4 – 2.1, #15 – #16

WFDF .4 – .5, #23 – #23

WJR Stream .1 – .1, #28 – #29

News

WWJ 4.3 – 5.6, #9 – #8 (Pistons)

WWJ Stream .2 – .4, #26 – #24 (Pistons)

WDFN .1 – .1, #28 – #29

Sports Talk

WXYT-FM 8.6 – 9.8, #2 – #1 (Pistons, Red Wings)

WXYT-FM Stream 1.2 – 1.8, #19 – #17 (Pistons, Red Wings)

WXYT-AM .2 – .3, #26 – #28

WXYT-AM Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

WDET 1.2 – 1.6, #19 – #19

WUOM 1.1 – 1.1, #21 – #21

PHOENIX

News/Talk

KFYI 2.9 – 3.1, #8 – #10

KTAR-FM 2.2 – 2.6, #14 – #14 (Suns)

News

None

Sports Talk

KMVP-FM 1.5 – 1.9, #23 – #20 (Suns, Arizona Coyotes)

KDUS .1 – .1, #32 – #31

KGME .1 – .1, #32 – #31

KTAR-AM .1 – .1, #32 – #31 (Suns, Arizona Coyotes)

KTAR-AM Stream DNA – DNA, DNA – DNA (Suns, Arizona Coyotes)

KTAR-FM HD2 DNA – DNA, DNA – DNA

Public Radio News/Talk

KJZZ 2.6 – 3.0, #11 – #11

MINNEAPOLIS

News/Talk

WCCO 3.8 – 4.7, #10 – #10 (Minnesota Timberwolves)

KTMY 1.9 – 2.9, #17 – #14

KTLK-AM 1.6 – 1.8, #19 – #19

WCCO Stream DNA – .1, DNA – #31 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #31 – #31

Sports Talk

KFXN 6.8 – 7.5, #3 – #2 (Minnesota Wild)

KQQL-HD3 .2 – .2, #27 – #27

KSTP-AM .1 – .1, #31 – #31

Public Radio News/Talk

KNOW 5.2 – 6.6, #4 – #4

KNOW Stream .7 – .8, #23 – #23

Note: Public radio news/talk KNOW’s +1.4 (5.2- 6.6) represents Minneapolis’ largest (6+) “Holiday” 2023 – January 2024 increase.

SAN DIEGO 

News/Talk

KOGO 3.9 – 4.9, #6 – #5

KLSD .3 – .4, #28 – #25

News

None

Sports Talk

KWFN 2.8 – 3.9, #14 – #10

KGB-AM 1.0 – .8, #20 – #21

KWFN Stream .1 – DNA, #30 – DNA

Public Radio News/Talk

KPBS 4.7 – 6.2, #4 – #2 

Note: Public radio news/talk KPBS’ +1.5 (4.7- 6.2) represents a tie for San Diego’s largest (6+) “Holiday” 2023 – January 2024 increase.

TAMPA

News/Talk

WHPT 4.1 – 5.3, #7 – #3 (Lightning)

WFLA 3.2 – 4.1, #13 – #11

News

Business news WHNZ DNA – .1, DNA – #34

Sports Talk

WDAE 1.6– 2.1, #18 – #17

Public Radio News/Talk

WUSF 1.9 – 2.3, #17 – #16

WMNF-HD3 Stream .5 – .4, #23 – #26

WUSF Stream DNA – DNA, DNA – DNA

Note: News/talk WHPT’s +1.2 (4.1- 5.3) represents Tampa’s largest (6+) “Holiday” 2023 – January 2024 increase.

DENVER 

News/Talk

KOA 2.7 – 3.0, #14 – #14

KDFD 1.3 – 1.4, #22 – #22

KHOW 1.4 – 1.4, #19 – #22

News

None

Sports Talk

KKFN 3.5 – 4.0, #10 – #10

KKSE-FM 2.0 – 3.0, #18 – #14 (Nuggets, Colorado Avalanche)

KAMP DNA – .1, DNA – #35

KEPN .1 – DNA, #35 – DNA

KKSE-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

KCFR 3.0 – 4.5, #13 – #7

KUNC .7 – 1.0, #26 – #25

BALTIMORE

News/Talk

WBAL 2.7 – 4.3, #11 – #9

WCBM 1.5 – 1.9, #17 – #15

News

WTOP & WTLP  1.0 – 1.4,  #20 – #17

WDCH  .8 – .9,  #22 – #19

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.5 – 4.8, #6 – #6

WJZ-FM Stream .1 – DNA, #31 – DNA

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 3.4 – 3.4, #9 – #12

WYPR HD2 Stream .2 – DNA, #28 – DNA 

Note: News/talk WBAL’s +1.6 (2.7- 4.3) represents a tie for Baltimore’s largest (6+) “Holiday” 2023 – January 2024 increase.

ST. LOUIS

News/Talk

KMOX 2.8 – 3.7, #14 – #13

KFTK 1.5 – 2.2, #17 – #15

KTLK-FM 1.1 – 1.3, #18 – #18

KMOX Stream .2 – .4, #24 – #23

KFTK Stream .2 – .2, #24 – #28

News

KATZ-FM HD2 .2 – .3, #24 – #25

Sports Talk

WXOS 3.9 – 5.7, #12 – #7 (Blues)

Public Radio News/Talk

KWMU 4.5 – 5.1, #8 – #9 

Note: Sports talk WXOS’ +1.8 (3.9- 5.7) represents St. Louis’ largest (6+) “Holiday” 2023 – January 2024 increase.

Up next: January 2024 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Mike.Kinosian@gmail.com

Industry News

Katz Gets Tat for Charity

By TALKERS | by TALKERS

im

Pictured above is WRVA, Richmond afternoon drive personality Jeff Katz (left) showing off his new Special Olympics of Virginia tattoo. Katz has been involved with Special Olympics for 20 years and during the most recent fundraising drive, he teamed up with Chesterfield County Sheriff Karl Leonard (right) and they promised to get matching Special Olympics of Virginia logo tattoos if they were able to raise $15,000. Needless to say, they raised the money, and they got the ink. At center is Mike Ivey, owner of Journey’s End Tattoo Studio in Powhatan, Virginia who donated his services.

Ratings Takeaways

January 2024 PPM Ratings – Part One

By TALKERS | by TALKERS

imJanuary 2024 PPM Data – Information for the January 2024 ratings period (January 4 – January 31) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NBA and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are “Holiday” 2023 – January 2024 (6+).

NEW YORK

News/Talk

WABC 3.0 – 3.5, #11 – #11

WOR 1.2 – 1.7, #21 – #17

WKXW .8 – 1.0, #27 – #24

WKXW Stream .2 – .3, #37 – #35

News

WINS-FM 3.9 – 4.7, #9 – #6

WCBS-AM 1.6 – 1.7, #19 – #17

WINS-FM Stream .4 – .5, #32 – #27

Business News WBBR .3 – .4, #34 – #31

WCBS-AM Stream .1 – .2, #46 – #39 

Sports Talk

WFAN FM & AM 2.3 – 2.7, #12 -#13 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .7 – .8, #28 -#25 (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.2 – DNA #21 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WNYC-FM 4.1 – 4.5, #7 – #7

WNYC-AM 1.0 – 1.2, #23 – #22 

LOS ANGELES

News/Talk

KFI 4.6 – 5.5, #4 – #3

KEIB .4 – .8, #30 – #33  (Clippers)

KRLA .4 – .6, #30 – #34  

News

KNX-FM 2.5 – 2.8, #12 – #12

KNX-FM Stream .1 – .2, #40 – #39  

Sports Talk

KLAC .8 – .9, #28 – #32 (Clippers)  

Public Radio News/Talk

KPCC 2.0 – 2.3, #14 – #15

Notes: News/talk KFI’s +.9 (4.6 – 5.5) represents a tie for Los Angeles’ highest (6+) Holiday 2023 – January 2024 increase.

Flagship of the Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 2.6 – 3.1, #11 – #10  (Blackhawks)

WLS-AM 1.7 – 1.9, #19 – #18

WLIP .3 – .4, #38 – #35

WVON .1 – .1, #43 – #41

WLS-AM Stream DNA – .1, DNA – #41

News

WBBM-AM & WCFS 4.9 – 6.2, #4  – #2

WBBM-AM & WCFS Stream .1 – .2, #43 – #38

Sports Talk

WSCR 2.5 – 3.4, #12 – #8 (Bulls)

WMVP 1.5 – 1.5, #20 – #20

WSCR Stream .4 – .6, #36 – #32 (Bulls) 

Public Radio News/Talk

WBEZ 2.1 – 2.7, #15 – #13  

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.5, #22 – #22

KSFO Stream .2 – .3, #32 – #30 

News

KCBS-AM & KFRC 5.7 – 6.6, #3 – #3

KNEW .3 – .3, #29 – #30  

KCBS-AM & KFRC Stream .1 – DNA, #38 – DNA

KKSF DNA – DNA, DNA – DNA 

Sports Talk

KNBR 3.6 – 3.9, #7 – #6

KGMZ 2.0 – 2.4, #14 – #14 (Golden State Warriors)

KGO .2 – .2, #32 – #34  

KGO Stream .2 – .2, #32 – #34  

KTCT .4 – .2, #27 – #34  

KGMZ Stream .2 – DNA, #32 – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 6.9 – 7.9, #2 – #2

KALW .2 – .3, #32 – #30

Note: Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

DALLAS

News/Talk

WBAP 2.8 – 3.7, #14 – #9

KEGL 1.4 – 1.2, #27 – #29  (Mavericks)

KSKY .6 – .6, #33 – #32

KLIF-AM .4 – .5, #34 – #33

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.4 – 1.7, #27 – #24

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

Sports Talk

KTCK 4.2 – 5.6, #3 – #1  (Stars)

KRLD-FM 2.9 – 2.8, #13 – #17

KRLD-FM Stream .3 – .4, #35 – #35

Public Radio News/Talk

KERA 3.5 – 4.0, #6 – #7  

Note: Sports/talk KTCK’s +1.4 (4.2 – 5.6) represents Dallas’ highest (6+) Holiday 2023 – January 2024 increase.

HOUSTON 

News/Talk

KTRH 2.6 – 3.6, #17 – #9  (Rockets)

KPRC . 5 – .3, #28 – #28  

News

None

Sports Talk

KILT-AM 1.5 – 1.6, #21 – #21

KBME .6 – .6, #27 – #27  (Rockets)

KILT-AM Stream .3 – .3, #30 – #28

KFNC .2 – .2, #31 – #33

Public Radio News/Talk

KUHF 2.4 – 2.8, #18 – #19

ATLANTA

News/Talk

WSB-AM & WSBB 7.4– 8.6, #2 – #1

WFOM .4 – .6, #27 – #27

WGKA .1 – .3, #31 – #30

WAOK .1 – .2, #31 – #31

WAOK Stream DNA – .1, DNA – #36

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN  DNA – .1, DNA – #36

Sports Talk

WZGC 3.5 – 4.2, #9 – #8 (Hawks)

WCNN 1.4 – 2.2, #20 – #16

WZGC Stream .3 – .8, #29 – #24 (Hawks)

Public Radio News/Talk

WABE 3.3 – 4.0, #11 – #9

WRAS  .8 – .7, #24 – #25

WABE-HD3 DNA – .1, DNA – #36 

PHILADELPHIA

News/Talk

WPHT 1.7 – 2.2, #19 – #16

WKXW 1.2 – 1.3, #23 – #23

WPHT Stream .7 – .7, #26 – #26

WURD .3 – .4, #27 – #28

WURD Stream .2 – .2, #29 – #30

WDEL-AM DNA – DNA, DNA – DNA

WKXW Stream DNA – DNA, DNA – DNA

News

KYW & WPHI 4.7 – 6.2, #6 – #5

KYW & WPHI Stream .1 – .1, #30 – #32

WTEL DNA – DNA, DNA – DNA

Sports Talk

WIP 5.7 – 7.0, #4 – #4

WIP Stream 1.5 – 2.3, #20 – #15

WPEN-FM 1.3 – 1.5, #22 – #21 (76ers, Flyers)

Public Radio News/Talk

WHYY 2.8 – 3.1, #9 – #10      

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.1 – 1.5, #20 – #18

WOR 1.0 – 1.1, #22 – #19

WLIR .1 – .1, #35 – #32

News

WINS-FM 3.3 – 4.8, #9 – #5

WCBS-AM 2.5 – 2.2, #12 – #15

WINS-FM Stream .9 – 1.0, #23 – #20

Business News WBBR .2 – .3, #30 – #26

WCBS-AM Stream .1 – .1, #35 – #32

Sports Talk

WFAN-FM & AM 3.5 – 4.6, #7 – #7 (Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 2.7 – DNA, #11 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

WSUF .2 – .3, #30 – #26

RIVERSIDE

News/Talk

None

News

KFOO DNA – .1, DNA – #21

Sports Talk

KPWK .2 – .1, #18 – #21

Public Radio News/Talk

KVCR .3 – .4 #16 – #20

KPCC DNA – DNA, DNA – DNA

SAN JOSE

News/Talk

KSFO 1.5 – 1.8, #19 – #20

KSFO Stream DNA – DNA, DNA – DNA  

News

KCBS-AM & KFRC 4.5 – 5.2, #4 – #4

KNEW .3 – .2, #28 – #28  

KCBS-AM & KFRC Stream .2 – DNA, #30 – DNA

Sports Talk

KNBR 3.9 – 4.7, #6 – #5

KGMZ 1.5 – 2.8, #19 – #10 (Golden State Warriors)

KGO Stream .7 – .8, #26 – #26  

KTCT .8 – .3, #25 – #27   

KGO .3 – .2, #28 – #28  

KGMZ Stream .2 – DNA, #30 – DNA (Golden State Warriors)

Public Radio News/Talk

None 

Notes: Sports/talk KGMZ’s +1.3 (1.5 – 2.8) represents San Jose’s highest (6+) Holiday 2023 – January 2024 increase.

Sports talk KNBR is the flagship of the 49ers, which lost to the Chiefs in the Super Bowl.

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 5.7 – 7.4, #4 – #1

WOR 1.6 – 2.7, #15 – #9

WKXW Stream .7 – .8, #20 – #20    

News

WINS-FM 1.8 – 2.7, #13 – #9

WCBS-AM 1.0 – .9, #18 – #19

WINS-FM Stream .3 – .5, #23 – #22

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM DNA – 2.7, DNA – #9 (Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.0 – DNA, #18 – DNA (Knicks, Islanders, Rangers)

Public Radio News/Talk

None 

Note: News/talk WKXW’s +1.7 (5.7 – 7.4) represents Middlesex-Somerset-Union’s highest (6+)Holiday 2023 – January 2024 increase. 

Up next: January 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry Views

Pending Business: Q2

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imHave we passed the disappointment of 2023?

If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e. local, national, syndication, network – last year was a struggle.

Now then, how is Q1 shaping up?

Are you making up for lost ground, like the airline business, automotive business, restaurants or are you still pushing that boulder uphill? Here is some straight-from-the-field unfiltered feedback:

1. Valentine’s Day at most restaurants was one of the busiest on record. People at the packed-in table next to ours waited two hours after sitting to be served. So much for a 6:45 pm reservation. They got free dessert. Seriously?

2. Travel is back, make no mistake about it. Discount airfares are a thing of the past on the big-name airlines. At 6’2” I really believe my knees should not be touching the seat in front of me in comfort class on most major airlines.

3. Try negotiating a new car deal this month. No, not the incentives on the 2023 models, I’m talking 2024 in 2024. As the goodfellows said back home, fuhgeddaboudit.

There is nothing wrong with trying to make up for the lost income of the Covid years. After all, testing the pricing upside in business is the American way. We pay more, tip more, and adjust. It is the Darwin theory eating into our wallets every day. So why are most broadcast radio sales teams at all levels still throwing it against the wall to see what sticks? I see it every day in my marketing work. We have lost touch with the excitement, the “wow” factor, the customizations, the basic intangibles of selling the great talent we represent.

Let us learn from other successful businesses. Travel pitches pent-up demand, restaurants make sure you will get the special occasion marketing message no matter where you are, and the auto business, well the ships and chips are in!

What do we not understand about the current weakness in our broadcast radio sales strategy?

1. How current is your value proposition? Successful podcasters like Joe Rogan and Alex Cooper along with YouTubers, Facebook, Instagram, and all social media have changed the game-forever. How does your value proposition stand out today?

2. Talk radio will not go away. Programmers and talent will learn what they need to adjust to refocus one of the great radio formats ever created since someone said, “Let’s play the top 40 songs over and over.”

3. Let us start re-thinking what broadcast radio sellers need to prioritize to make a difference-today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

WXYT-FM, Detroit’s Mike Stone Signs Off

By TALKERS | by TALKERS

Longtime Detroit sports media personality Mike Stone, a.k.a., Stoney, co-hosted his last show on Friday (2/16) as he retires from Audacy’s WXYT-FM, Detroit “97.1 The Ticket.” The Detroit News report says,im “He arrived in the area in 1986, and in 1994, he helped launch WDFN ‘The Fan.’ In the late 1990s, he teamed with Bob Wojnowski for the ‘Stoney and Wojo Show,’ that made Stone a household name for decades to come.” Stone told his listeners, “I am somewhat sad that I will not be on the air every day. But I know that sadness ends when there’s no fricking alarm at 4:30 in the morning.” Read the Detroit News’ coverage here.

Industry News

Post: Soros Fund Management Buys Audacy Debt

By TALKERS | by TALKERS

According to a story in the New York Post, the George Soros controlled Soros Fund Management has bought $400 million worth of Audacy’s debt, estimated to be about 40% of the company’s total senior debt. Theim  Post says it confirmed the report with Audacy and the company added, “The decision by our existing and new debtholders to become equity holders in Audacy represents a significant vote of confidence in our company and the future of the radio and audio business.” The story cites an insider close to the situation who is a Republican saying he believes its “possible Soros was buying the stake to exert influence on public opinion in the months leading up to the 2024 presidential election.” Read the Post story here.

Industry News

AWM/F Announces Board and Officers

By TALKERS | by TALKERS

The Alliance for Women in Media and its Foundation are pleased to announce the 2024 national board of directors and officers. AWM/F president Becky Brooks states, “The leadership of our board of directors has allowed AWM and our Foundation to advance women in media for more than 70 years of triumphs and trials. The past year has underscored the need for steadfast leadership in the face of unforeseenim challenges. The mix of diverse and insightful voices on this year’s boards will continue the important work of prioritizing recognition, connection and education of women across all facets of media.” The officer roles include: Katina Arnold, chair, VP, corporate communications, ESPN; Monica Bloom, incoming/vice chair, chief marketing officer, MHz Choice | Topic Streaming; Annie Howell, immediate past chair, chief communications officer, Hallmark Media; Catherine Badalamente, treasurer, president & CEO, Graham Media Group; and Marie Tedesco, treasurer-elect, CFO, Beasley Broadcast Group. New to the board of directors are: Isabel Lara, chief communications officer, NPR; Jaclyn Levin, president, Shriver Media and founder, Liminal Space Media; Christine Moran, head of creator partnerships, Electrify Video Partners; and Debra O’Connell, president, news group and networks, Disney Entertainment.

Industry News

Bob Edwards Dies at 76

By TALKERS | by TALKERS

Longtime NPR and SiriusXM radio host Bob Edwards passed away on Saturday (2/10) at 76. Edwards was the host of NPR’s “Morning Edition” for almost 25 years and his firing from the position in 2004 caused a stir with the program’s faithful listeners. He was the first host of the program that launched in 1979. Edwards would sign on with SiriusXM to host an eponymous program that would continue through 2015. See the Washington Post obituary here.

Industry Views

Pending Business: The Biggest of the Big

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imSuper Bowl LVIII could have been the best ever.

The pre-game hype was over the top, blending unique Vegas themes with the traditional NFL superhype we all know and enjoy. Digital Frank Sinatra singing “My Way” with the Super Bowl Symphony, Wayne Newton sharing his life story – pure Vegas, baby – and the 2024 pre-game was a scene set like no other. Usher fans enjoyed a halftime show that was pure energy. The storylines for this game featured more themes away from the game than any other in history. Could there have been any more written about Taylor Swift and her connection to this game, impact on NFL viewership and could she make it from Tokyo on time? It seemed like Sunday morning’s New York Times digital edition devoted more front-page space to Taylor Swift than the game itself.

Ironically, Super Bowl LVIII was a stunner. The Niners missed a point after kick that could have made them Super Bowl Champions. The miss led the game into overtime and another amazing Patrick Mahomes–Andy Reid last minute Super Bowl win. But the real treat was all the new think in creative commercials.

No longer were TV ads limited to one or even two celebrities per commercial. It was almost a competition for how many stars you could fit into 30 seconds. After all, when a 30-second commercial cost $7 million, maybe you cast Jennifer Aniston, David Schwimmer, J Lo, Tom Brady, David Beckham, half the cast of “Suits,” to name a few, in one ad.

Madison Avenue was under more pressure than Brock Purdy, so the creative juices were flowing. Love it or hate it, the creative pressure to make a $7 million investment in 30 seconds payoff was intense. The new think worked. Go big or go home! Stand-by for the countless industry articles measuring everything from recall to audience size. The trend is your friend, and the trend says, this could be a peek into the future of open-your-wallet marketing. But where does this put audio pricing and creative on the impact spectrum?

Odds are the creatives that just opened the door to a new chapter of multiple celebrity integrations will stimulate the next generation of “theatre of the mind” producers. They are out there, for sure. We just need to work harder to attract their talent. As for pricing, that part is up to you.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

RTDNA to Honor 2024 First Amendment Honorees

By TALKERS | by TALKERS

The RTDNA Foundation announces its class of 2024 First Amendment Award honorees, recognizing 13 individuals and organizations for their efforts to promote responsible journalism and preserve the constitutionally guaranteed rights to do so. Recipients will be honored March 9 at the 33rd annual First Amendment Awards at The Watergate Hotel in Washington, D.C. RTDNA Foundation president Danim Shelley says, “It is our sacred duty to promote, protect and defend the First Amendment, which makes journalism the only vocation specifically protected in our Constitution. The individuals represented in this group of recipients embody the spirit of such journalism. And their work reminds us why it is so important to defend the First Amendment each and every day.” The honorees include: Gio Benitez, ABC News; Lauren Chooljian, New Hampshire Public Radio; Ingrid Ciprián-Matthews, CBS News; Evan Gershkovich, Wall Street Journal; Dylan Lyons, Spectrum News 13 “Citation of Courage”; Joan and Eric Meyer, Marion County Record, “Citation of Courage”; ProPublica; Rep. Jamie Raskin; Jesse Walden, Spectrum News 13, “Citation of Courage”; Clarissa Ward, CNN; Kristen Welker, NBC News; and Phil Williams, WVTF-TV, “Lifetime Achievement Award.”

Industry News

Ron Cook Retires from KDKA-FM, Pittsburgh

By TALKERS | by TALKERS

Patch.com reports that KDKA-FM, Pittsburgh “93.7 FM The Fan” air personality Ron Cook announced his retirement from the station yesterday (2/5). Cook is one of the original hosts who joined the station atim its inception in 2010. Cook told his listeners, “It’s been a blast with you guys.” Cook is also a sportswriter for the Pittsburgh Post-Gazette. He’ll leave that position after his last column appears on Sunday. Audacy Pittsburgh SVP and market manager Michael Spacciapolli comments, “From the first day ‘93.7 The Fan’ signed on the air, Ron brought instant credibility to the station with, not only with reputation as one of the top columnists in the market, but also a trusted voice that sports fans wanted to hear from. That is a rare combination, and to this day we are fortunate that Ron was here with us from the beginning.” Read it on Patch here.

Industry News

RAB Announces Staff Promotions

By TALKERS | by TALKERS

RAB announces the promotions of three staff members; Kim Johnson to vice president of professional development, Cynthia Pham to vice president of digital services, and Madison Wright to director of events and communications. Kim Johnson joined RAB in 2015 as account development manager. She joined RAB’s professional development department as director of sales in 2018. Cynthia Pham joinedim RAB in 2000 to help create databases and programming as RAB.com was emerging on the internet. Since then, she has designed RAB’s proprietary systems touching nearly every aspect of RAB services and operations including, RAB’s CRM product Account Manager, GoCart (RAB’s e-commerce platform), training and education management platform and Radio Mercury Awards’ database and entry platform. Promoted in July 2023, Madison Wright is the director of events and communications for RAB, intertwining her passions for public relations, social media and creating “memory-making moments” with her love for radio. RAB president and CEO Erica Farber states, “RAB is proud and delighted to promote all three dedicated and accomplished team members. I am truly excited to see how they will continue to grow professionally and super serve RAB’s membership.”

Industry News

Industry and Nation Mourn Death of Joe Madison

By TALKERS | by TALKERS

Talk radio host Joe Madison – also known for much of his career as The Black Eagle – died on Thursday (2/1) at 74 after a battle with cancer. His family released the following statement: “It is with a heavy heart that we announce the passing of our beloved husband and father, Joe Madison. He passed away peacefully at home surrounded by family. Joe dedicated his life to fighting for all those who are undervalued, underestimated, and marginalized. On air he often posed the question, ‘What are you going to do about it?’ Although he is no longer with us, we hope you will join us in answering that call by continuing to be proactive in the fight against injustice. The outpouring of prayers and support over the last few months lifted Joe’s spirits and strengthened us as a family. We continue to ask for privacy as we gather together to support each other through this difficult time.” Madison had been hosting the morning drive program on SiriusXM’s Urban View channel since 2008. Before he went into radio, Madison had become the youngest Detroit NAACP chapter leader at 24 years old. While Madison dabbled in radio while at Washington University in St. Louis, he first worked in commercial radio at Detroit’s WXYZ. From there he hosted a show on WWDB-FM, Philadelphia before moving to Washington, DC for a long stint at WWRC. He moved across town to Radio One-owned WOL, Washington where he hosted the afternoon drive show and served as program director. At this time, Radio One began syndicating his show nationally and it was simultaneously added to the lineup at SiriusXM. TALKERS founder Michael Harrison issued the following statement: “Joe Madison was one of the greatest of the greats among radio talk show hosts of the modern era. He transcended the role of ‘talent’ to rise among the ranks of America’s most influential civil rights thought leaders. His devoted following crossed the boundaries of race, age, gender, and politics. During his illustrious career, in addition to receiving countless awards in the fields of broadcasting and activism, he was a recipient of TALKERS magazine’s two most important honors, the Freedom of Speech Award and the Humanitarian of the Year Award. I am humbled to have had the privilege of this great man’s friendship for more than three decades and will treasure his inspiring memory for the rest of my days.”

Industry News

iHM’s Berge Named to NAB Radio Board of Directors

By TALKERS | by TALKERS

iHeartMedia Eau Claire, Wisconsin and Rochester, Minnesota market president Jeanna Berge isim appointed to the National Association of Broadcasters Radio Board of Directors by Radio Board chair Collin Jones. Berge started her career in the broadcast industry in 2011 as an account executive for iHeartMedia in Eau Claire. She was named SVP of sales in 2018, before assuming her current role as market president. Berge assumes the board seat of Joel McCrae.

Industry News

Two Crows in Jupiter

By TALKERS | by TALKERS

im

Pictured above with the iconic blackbirds familiar to Florida deli enthusiasts as the feathered mascots of the TooJays restaurant chain are Steve Lapa, president, Lapcom Communications Corp (left) and TALKERS publisher Michael Harrison (right) who met yesterday (1/30) over a hearty bowl of matzoh ball soup to discuss plans for the sales and marketing component of the forthcoming 27th annual TALKERS conference. Lapa, a regular TALKERS columnist and one of the radio industry’s leading experts on the challenges of revenue generation in the digital age, will moderate the sales workshop at the 27th annual installment of talk media’s longest running and most important national convention. Details for TALKERS 2024 will be announced next week. Meantime, save the date Friday, June 7.

Industry Views

Pending Business: Do You Know?

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imI’m no expert, but I do have a theory.

The American media business is the most competitive and advanced in the world. Many other countries directly or indirectly control their airwaves and print publications. Not here, no way, not as long as the First Amendment protects freedom of the press. Yet with that historic, awesome guarantee in place, why are newspapers failing, magazines gutting staff and many of the newer dot coms hitting the wall?

It is inevitable that daily print publications like the LA Times and the Washington Post cut back. We’ve come a long way since Guttenberg, but low-tech printing presses, paper and ink are just not fast enough to keep up with the 24/7 information cycle. I can understand the financial woes caused by bloated staffs at Buzzfeed, Vice and most recently at Business Insider. But when Sports Illustrated gave notice to its writing crew, now you are messing with arguably the most successful sports magazine of all time.

S.I. knew how to attract great writers delivering iconic story lines. We’re talking writers like Rick Reilly, the late Frank Deford, J.F.K. – yes, the late president – Carl Sandburg and one of my favorite characters of all time the late cigar chomping New York Daily News columnist Jimmy Breslin. Martha Stewart on the cover, not for me.

What happened here? The simple answers are: Too much debt, too much overhead, and too slow to recognize and act on shifting dynamics.

Yet People magazine, which has been around for 50 years and if you believe Statista, now reaches over 82 million readers a month! Can you name the last time People won a Pulitzer for a story? Yet we can all learn a critical lesson from the continued success of People. Even those of us in management in the radio/audio business.

Here comes my big theory which you can apply to content, sales, sales management, and everything else important in life.

1) Know your audience. People is focused on celebrities and rarely gets a story wrong.

2) Keep it simple. People is about pictures and easy to understand storylines.

3) The original target was women 18-34. As the target demo shifted and lifestyles changed, the content of People adjusted.

Let’s connect the dots in our programming, sales, and sales management world.

1) Are you in step with your audience? Listeners, and advertisers are all part of a dynamic environment. What’s in your planner that forces you to know the “audience” you sell or market to?

2) Do you keep your proposals simple and easy to understand? Fast and focused is the name of the game.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

SABO SEZ: Howard Stern Deserves a Big Thank You

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imNO ONE has done more to elevate the status and improve the working conditions of on-air talent as much as Howard Stern.

Howard turned 70 this month and he has been on the air for 50 years – half of the time of the existence of radio. During his brilliant career, he has elevated the capabilities of radio to a scientific, pristine art. His success is neither an accident nor luck. It’s not even God-given talent. It’s all work. Nobody has ever worked harder on their radio show than Howard and, as a result, no radio star has ever earned as much money or deserved as much acclaim.

Several important notes:

— For Howard, radio always comes first. When he made the movie Private Parts the production fit around his radio show.

— “America’s Got Talent” ended taping at the pre-agreed times to accommodate Howard’s radio show.

— I made the first call to his agent to recruit Howard to SiriusXM Satellite Radio. He was already making a lot of money… his motivation for moving was to give his radio show the support and freedom necessary to see just how great he could make it.

— He loves radio.

Whatever you’ve heard Howard earns, it’s probably close. That’s good for everybody on the air in the world. He earns more than any TV star. He earns more than 99.9% of all movie stars. I think it’s pretty much Taylor Swift, Paul McCartney and Howard. A radio star is actually in that conversation!

When he started in the 1980s, he was suspended for saying douche bag. Now you can say douche bag. Thank him for winning that fight.

Thank him for proving that radio stars do better with real writers and producers. Radio stars can create four hours a day of magic with little help. (TV Sitcoms produce 22 minutes a week, for 22 weeks a year with 11 writers.) Thank him for moving millions of dollars of products a week with his live reads, enhancing the value of your live reads.

Thank him for being harassed by the federal government. Thank him for not blinking. Thank him for raising the profile and stature of American radio. Thank him for being funny.

I just don’t think he’s been thanked enough…

Walter Sabo was a founding architect of SiriusXM Satellite Radio and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst Broadcasting, Press Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.

Industry News

WXNT-AM Brings Dan Dakich Back to Indy Airwaves

By TALKERS | by TALKERS

Cumulus Media is bringing Indianapolis sports media personality Dan Dakich back to the radio in the market as host of “The Dan Dakich Show” on WXNT-AM “Indy’s Sports Ticket 1430 AM,” effective Monday (1/29). Dakich, who played basketball at Indiana University under Bobby Knight and coached basketball there (as well as at Bowling Green State University), was most recently on air at Urbanim One’s WFNI, Indianapolis “The Fan.” After leaving “The Fan,” Dakich began hosting a late morning program streamed on the Outkick Network. Cumulus Indianapolis VP and market manager Darlene Park says, “Indiana’s very own Dan Dakich returns to the airwaves as opinionated as ever and ready to break down all things sports on ‘Indy’s Sports Ticket 1430 AM’ every weekday from 12:00 noon to 3:00 pm. He is an Indiana sports legend, and we are so excited he is bringing his game to our team.” Dakich comments, “Couldn’t be more thrilled to join the fantastic team at ‘Indy’s Sports Ticket 1430 AM.’ The state of Indiana and I have had a lifetime love affair that extends way beyond sports and sharing that daily is going to, once again, be a blast! Can’t wait to get started as we build ‘Indy’s Sports Ticket 1430 AM’ into Indy’s go-to home for all things sports.”

Industry Views

Monday Memo: Are Your Weekend Promos Upside-down?

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imAvoid THE most-common mistake I hear in promos for talk stations’ weekend ask-the-expert shows: Opening with the Close.

I coach attorneys/real estate agents/personal finance advisors and other pay-for-play weekend hosts, both on-behalf of client stations, and working directly with these professionals in other markets. Done right, these shows ROI like crazy… but too often they’re well-kept secrets. So, it’s important that weekday promos invite weekend tune-in.

Tip: DON’T begin the promo with the host introducing him/herself and naming the show and when it airs. Instead: Like good commercial copy, the Close (asking for tune-in in this case) comes at the end of the promo.

im

Open by stating the listener issues that tuning-in can help inform. Examples:

Attorney: “Have you been injured? Before you accept the insurance company’s offer…”

Real estate agent: “Are you shopping for your first home? Or downsizing?”

Money-talk host: “Is there too much month left at-the-end-of the money?”

Note The Two Magic Words: “you” and “your.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Report: Jon Marks Booted from CBS Sports Radio Gig by Audacy Brass

By TALKERS | by TALKERS

Former WIP, Philadelphia afternoon drive sports talk host Jon Marks – who left his daily gig with the Audacy station for personal reasons but planned to continue his weekend work with CBS Sports Radio Network – was ousted from the CBS gig after appearing on a talk show with Crossing Broad’s Kevinim Kinkead and talking about Audacy’s impending bankruptcy. Kinkead reports that Audacy executives weren’t happy with Marks broaching the subject and consequently fired him from the CBS Sports Radio position. Marks told Kinkead, “I am no longer doing CBS Sports Radio because I was terminated by the company following the interview with you…. I wanted to be honest and candid about it. I didn’t rip the company. I wasn’t killing the company. I was very fair and spoke very highly of everybody that worked at WIP, and I wasn’t blaming Audacy (like) it was their fault, I was just talking about the financials of being in the radio business today…” Read the Crossing Broad piece here.

Industry Views

SABO SEZ: City to Town – A Perspective on Trump Voters

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imAcknowledging that this publication is fiercely non-partisan and that I – in my role as a broadcaster – am basically the same, I offer the following, not as a political opinion piece, but rather a personal observation based on experience that might shed light on the deeper nature of a large segment of the American population prone to listen to talk radio.

A few years ago, I moved from Manhattan to Shaker Heights, Ohio. Geraldo Rivera made the same journey for the same reason; our wives went to Shaker High. In our brides’ minds, that’s enough reason to return.

During the period of the Donald Trump presidency, a new phenomenon was sweeping the East and West Coasts: People who did not vote for Trump demonized and marginalized those who did. Lifelong friendships were ended by anti-Trump individuals who merely suspected a friend was pro-Trump, often with little evidence. Celebrities threatened to leave the country if Trump became or remained president. They would flee to Canada, without any consideration of whether or not Canadians wanted them!  

At first, I would ask anti-Trump people if they had actually voted for Hillary Clinton? That question was inevitably met with an icy glare, but no answer. They hadn’t. Anti-Trumpers were seething, ignited by their guilt that they assumed Clinton would win and therefore making their voting participation unnecessary. What else could explain the fevered emotion against a president – on his FIRST day in office? Trump hadn’t done anything to anger Scarlett Johansson into leading an angry insurrection mob. But she did. Day one.

Living in Ohio, I have spent time with hundreds of Trump voters and learned something valuable. Trump supporters do not match the level of passion in support of the president as those who hate him. Not even close. The disparity is stunning.

No Trump voter has threatened to leave the country if a Democrat wins. No Trump voter has said, “I hate all Biden voters, I wish they would die,” as Howard Stern has said about them. No Trump voter refuses to befriend a Joe Biden voter just because, hey, if we’re friends we are friends.

Yes, Trump voters go to the polls for him because of – his policies. And what are those? The Ohio parents and workers I know matter-of-factly want Trump first and foremost so they can afford gasoline and heating oil. When the price of gas went up, parents had to cut down on after school activities, school competitions and distant playdates, they just couldn’t afford the trip. They can’t hop on the bus to Chelsea Piers. They don’t care if it’s Trump specifically, they just want cheaper gas – sir can you do that?

Next, they vote for the candidate who will support safe neighborhoods, cheaper meat, cheaper milk, their kid in the Marines home for the holidays, Israel, better schools.

I learned this from parents waiting for dance class and band practice to end. Patient parents proud of their kids. They weren’t chanting for Trump or bashing Biden. They just want enough gas to get home.

I’ve learned that many people who hate Trump voters do so while getting into an Uber, a taxi, bus, or subway. They don’t own a car. They buy food for one, not for five times seven days a week. They don’t have to go to three different food stores to get the cheapest items… they just hit Food Emporium ($6.98 a gallon of milk). In Ohio, $2.29 a gallon, Walmart.

Of course, there are other issues swirling around Trump and Biden – but right now most deplorable Ohioans have to pick up the kid at school on time, let their child buy one toy at Dollar Tree, I said one, and hope there is enough spaghetti for dinner.

Walter Sabo was a founding architect of SiriusXM and began the recruitment of Howard Stern. He has consulted RKO General, PARADE magazine, Hearst Broadcasting, Press Broadcasting, and other premium brands. He launched the first company to engage online video influencers, Hitviews. As an executive, he was EVP of NBC FM RADIO giving Dr. Ruth Westheimer her first media job and fostering the creation of adult contemporary. As VP ABC Radio Networks, Sabo hired Ringo Starr to be a DJ for a 24-hour special.

Industry News

Savage Media Group Open for Business

By TALKERS | by TALKERS

Broadcasting executive Scott Savage announces that he’s back in business with his company, Savage Media Group, LLC. He says, “I’m thrilled to be back and more focused than ever to support broadcasters with SMG’s brokerage and consultancy company established in 2006. My passion and dedication to contribute to the growth of the radio industry is my top priority.” In addition to brokerage and consulting services, Savage is also experienced with trustee and court-appointed receiverships. During his career, he’s served in management positions with companies including Infinity/CBS, FOX Sports Radio Network, Entravision Communications, and more.

Industry News

“Paper Boys” at Dinner

By TALKERS | by TALKERS

im

Legendary New England radio talk show host/newspaper reporter-columnist/prolific author Howie Carr (right) and TALKERS publisher Michael Harrison (left) shared dinner and conversation last night (1/14) at the renowned hotspot Trevini in Palm Beach, Florida where they discussed Carr’s forthcoming guest appearance on the award-winning podcast, “The Michael Harrison Interview” and Carr’s latest bestseller, Paper Boy: Read All About It (2023 Frandel, LLC). The book is a fascinating memoir following Carr’s life in the media “from the early days at Boston City Hall to hanging out at Mar-a-Lago with President Donald Trump.” Carr is heard daily across New England on his HCRN syndicated four-hour radio show, an hour of which is carried on the Newsmax streaming service. He is also a long-running columnist for the Boston Herald.

Industry News

CES100th, Radio Roots

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imIf you’ve been seeing CES coverage on network and cable newscasts this week, you’ve heard it called “the Consumer Electronics Show,” despite we-the-media being told not to. They want us to say “CES,” although, years ago, the Consumer Electronics Association changed its name to the Consumer Technology Association, not its first rebrand.

Back in 1924, it was the Radio Manufacturers’ Association, and eventually it became the Radio & Television Manufacturers’ Association. For all those years – and for decades after it morphed into the CEA – this organization advocated for companies that made… things.

Back-to-the-future: Many of the big stories at CES2024 aren’t about products that come in a box. Artificial Intelligence is big here this year, nonchalantly referred to as “AI.” But – because we should avoid initials that aren’t self-explanatory – you’re hearing CES called “the Consumer Electronics Show;” and smart reporters use “Artificial Intelligence” on first reference.

And one particularly insightful session I attended got me thinking about radio’s “initials.” When we say our call letters, do listeners think about what we were, or what we can do now do?

“All Media is Social Media” panelist Isabel Perry, VP of emerging technology at pioneering digital agency DEPT said a mouthful, in a savvy British accent: “Your brand is not what you tell your customers. It’s what your customers tell each other about you.” And declaring that “media is now communal,” fellow panelist and former TikTok executive Melissa Eccles urged “Invite people to participate.”

Robotic music stations with too many commercials are disadvantaged. Swifties don’t need FM to hear Taylor. She’s already on their phones…and Alexa, and SiriusXM, and YouTube, and streams. Talk radio that’s I-talk-you-listen is a caricature. Media consumers expect to interact. As Larry King said, “I never learned anything while I was talking.”

Yes, there are huge TVs and flying cars here, and CES is still gadget heaven. But 100 years ago – when families sat around large AM receivers, seeming to watch what they were hearing – simply broadcasting at-them was a business. I leave Las Vegas reaffirmed that ENGAGING people is now, in gambling parlance, table stakes.

Covering CES this week for TALKERS, I’m also offering stations 60-second reports. Help yourself at HollandCooke.com.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry Views

Benztown CEO/Founder Andreas Sannemann is This Week’s Guest on Harrison Podcast

By TALKERS | by TALKERS

The CEO/founder of Benztown, one of the world’s most successful creators and suppliers of radio station jingles and imaging, Andreas Sannemann is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sannemann is a leading international audio imaging specialist, composer and entrepreneur based at Benztown’s European headquarters in Stuttgart, Germany. He joined forces with Dave “Chachi” Denes (who is a past guest on this podcast) and Oliver Klenk in 2008 to form the company.  Benztown’s American headquarters are located in Glendale, California. The international production giant provides imaging and other types of programming content and branding to radio stations in the United States, Germany, England, Australia, New Zealand, and more servicing over 2,300 affiliates on six continents. Audio imaging for the 21st Century and beyond – that’s Sannemann’s mission! Michael Harrison says, “I’ve been talking with broadcast industry leaders around the globe, as we lead up to the United Nations ‘World Radio Day 2024’ on February 13, to acquire a greater comprehension of the massive scope of this medium beyond the US. Sannemann and I discuss the state of radio around the world from his knowledgeable perspective in Germany.  I’ve always had a special place in my heart for jingles and imaging. The audio jingle has gone through many incarnations over the years, but our modern world has not grown so sophisticated as to relegate them to being a relic of the past. Catchy, ear-wormy jingles are still a major part of product branding, and this continues to be a rich and valued tradition in the radio business where personalities, shows and especially stations regularly present a harmonic group of people singing names and call letters. Jingles and imaging are a key part of the radio ‘esthetic.’ Radio-lovers and audiophiles will find this conversation illuminating.” Harrison is serving as executive advisor to UNESCO for “World Radio Day 2024.” Listen to the podcast in its entirety here. 

Industry News

Sarkes Tarzian Stations Unite Under ST Radio Banner

By TALKERS | by TALKERS

Indiana-based Sarkes Tarzian consolidates is six radio properties under the new banner ST Radio and will be led by Brad Holtz, who is named president of the group. He continue in his role as vice president of Sarkes Tarzian Inc. The company owns news/talk WGCL-AM, Bloomington, Indiana in addition to five music brands in the Indianapolis, Bloomington, and Fort Wayne markets. Holtz says, “Consolidating our Indiana radio properties into a single, unified group will make ST Radio more competitive while strengthening our core business. I welcome the opportunity to lead such a talented group of professionals across our three markets and I offer my humble gratitude to Sarkes Tarzian, Inc. for the faith they have placed in me.” Sarkes Tarzian, Inc also owns two television stations and a digital marketing unit.

Industry News

iHeartMedia Expands Partnership with Magnite

By TALKERS | by TALKERS

iHeartMedia and independent sell-side advertising company Magnite are launching a marketplace that brings together iHeartMedia’s broadcast radio, streaming radio and podcast assets for inclusion in omnichannel programmatic media buys. Built from a custom implementation of Magnite’s SpringServe ad serving technology, the marketplace enables advertisers to transact with a data-driven approach viaim real-time-bidding across iHeartMedia’s broadcast and digital audio inventory through a single activation channel. iHeartMedia chief data officer and president of revenue strategies Brian Kaminsky says, “With today’s consumers spending a third of their media time with audio, expanding programmatic’s access to iHeart’s audio assets is imperative for the industry. Not only are we expanding what role programmatic can play for advertisers, we are also improving the efficacy of their campaigns by allowing them to use real-time data to message their audience in the most engaging way possible, in an environment of trust and interest. We’re excited to expand our partnership with Magnite because they have proven expertise in programmatic and the ability to build technology fit for the unique needs of audio advertising to take its place in omnichannel.”

Industry News

iHeartPodcast Awards to Emanate from SXSW in March

By TALKERS | by TALKERS

iHeartMedia announces that its iHeartPodcast Awards will take place live and in-person during the SXSW Conference and Festivals in Austin at the Fairmont Hotel on Monday, March 11 at 8:00 pm CT.im The awards “honor the best and most innovative industry podcasts and creators of 2023.” The ceremony will broadcast live on select iHeartMedia radio stations nationwide, through the iHeartRadio app and via a video stream in partnership with YouTube on iHeartRadio’s YouTube Channel. iHeartMedia Digital Audio Group CEO Conal Byrne comments, “Each year we look forward to celebrating the podcast industry’s most groundbreaking and innovative voices as the medium continues to evolve and explode. Over the past few years, SXSW has become a dynamic and effective setting for us to host many of our interactive podcast panels, discussions, and experiences. There’s no better location to bring this celebratory industry event back, live and in person, than Austin at South by Southwest.”

Industry News

Monica Wittkopp Named Market President for iHeartMedia Madison

By TALKERS | by TALKERS

iHeartMedia names Monica Wittkopp market president for iHeartMedia Madison, effective immediately. Wittkopp has been serving as vice president of sales for the Madison operations since 2021. As marketim president she’ll continue to lead the sales efforts and is adding oversight of programming and general operations for iHeartMedia Madison, working closely with Dan Lenz, SVP of sales at iHeartMedia Milwaukee. She reports to Jeff Tyler, metro president for iHeartMedia Wisconsin. He says, “I have been nothing but impressed with Monica’s command of company goals and assets and the respect she has earned from every member of the iHeartMedia Madison team. She will be a valuable addition to the overall leadership team of iHeartMedia and a smart, creative partner for our advertising and vendor partners.”

Industry News

Prosecutors Seek Prison for Susan Patrick in Tax Fraud Case

By TALKERS | by TALKERS

According to Cowboy State Daily, federal prosecutors are seeking two years in prison for Susan Patrick, co-owner of Wyoming-based media brokerage Patrick Communications and broadcasting company Legend Communications. Patrick pleaded guilty to hiding $10 million in business revenue and $9.5im million in personal income from the IRS. She has agreed to pay $2.5 million in restitution, plus interest, but is asking for probation or home confinement instead of prison, citing “ongoing health concerns.” But prosecutors say the government needs to send a message of deterrence consistent with the “median length of imprisonment for crimes like the one she committed,” which is 21 months. In pleading guilty, Susan Patrick said her husband and business partner Larry Patrick, and other business partners, were not aware of her actions. Read the Cowboy State Story here.