WWO: Studies Show AM/FM and Tax Prep Services a Good Match
The latest blog post from the Cumulus Media | Westwood One’s Audio Active Group contains data from five studies that indicate AM/FM radio is a good medium to advertise tax preparation services. Some of the findings include: 1) AM/FM radio is an ideal medium for the tax preparation category: Heavy
AM/FM radio listeners are 39% more likely to pay $301+ to have their taxes prepared and show greater familiarity, interest, consideration, and usage of tax category brands; 2) AM/FM radio ads drive site traffic for tax preparation brands: In the LeadsRx attribution study of a tax preparation service’s multi-wave campaign, AM/FM radio generated between a 43% to 47% increase in website traffic; 3) Branding early and often in tax preparation service ads drives more site traffic: LeadsRx found the top three creative executions that drove site traffic for a tax preparation service had the marketer’s brand name within the first five seconds of the ad; and 4) compared to other radio formats, a 2023 tax prep campaign on news/talk and sports stations realized a higher percentage share of interactions than the percentage share of their Nielsen ad impressions. See the blog post here.
vs. Blue State Debate” will air on FNC from 9:00 pm to 10:30 pm (and simulcast on FOX News Radio) with a half-hour, post-debate analysis featuring Hannity and a panel of guests. FNC says, “Focusing on the major issues impacting the country, the debate will examine the vastly different approaches the two governors have and offer insights into their political philosophies as well as ambitions for the nation. Throughout the debate, Hannity will highlight a variety of issues in each state, including the economy, the border, immigration, crime, and inflation. Presented without an audience, the governors will have equal opportunity to respond and address each issue.”
In 
versus the prior month; and 23 million total multiplatform minutes, up 14% versus the prior month, according to Comscore. Outkick founder Clay Travis states, “OutKick’s expansion and growth continues to be the highlight each month. Our content serves those who seek not only common-sense reporting but unfiltered opinions with great perspective on a variety of topics.”
CBS Television Network and later with TBS. MRN says that NASCAR founder Bill France Sr. encouraged Squier to build a nationwide network of radio stations to cover the growing sport. He began with his family-owned WDEV-AM/FM in Waterbury, Vermont and Daytona Beach’s WNDB-AM – both of which still air MRN programming today. He added hundreds more stations to air the very first MRN broadcast of the Daytona 500 in 1970.
including many Cumulus radio stations, with station jingles, commercial jingles, and production music. TM also acquires the additional assets of the Drake Chenault catalog and all intellectual property associated with TM’s former product lines HitDisc and GoldDisc. Westwood One originally purchased TM Studios in 2009 and subsequently sold the company to former TM executives Greg Clancy, Dave Bethell, and Chris “UK” Stevens in November 2020. WWO president Suzanne Grimes states, “Westwood One is committed to partnering with companies that provide unique products and outstanding service, and TM fits that description perfectly. By extending our relationship with TM, we are assured that radio stations around the country will be able to access the best-in-class offerings TM has been creating for more than 50 years.”
-term solution to its debt problem. Audacy gets an extension on the due date for interest payments on its Credit Facility to November 27 and on its Receivables Purchase Agreement for the October Audacy Party Payment to November 20 and the November Audacy Party Payment Due Date to November 24. Also, on October 30, the New York Stock Exchange filed to delist Audacy’s Class A common stock from the exchange and the delisting became effective on November. The stock continues to trade over the counter under the symbol “AUDA.”
turkeys and meals will be distributed by St. Francis over the holiday season, including from the 77WABC “Turkey” Trolley today (11/15) St. John’s Church in Manhattan. Red Apple Media owner John Catsimatidis says, “No one should be without a turkey dinner on Thanksgiving. This is an American holiday and Americans should not go hungry, ever! We are delighted that AARP New York City has joined us in this charitable endeavor.” 
Phoenix as host of the 3:00 pm to 5:00 pm talk show “All Right Now!” on CRC Broadcasting Company’s KFNN-AM. CRC founder Ron Cohen says, “JD coming home to KFNN is a watershed moment for our station and all Arizona radio listeners. With so much interest in the 2024 election and Arizona’s growing notoriety as a key battleground state, the timing could not be better to bring JD back to host a daily show. No Valley radio host possesses JD’s credentials in both broadcasting and politics.”
Survey says nearly half of all Americans over 13, nearly 135 million, listen to spoken word formats. The growth curve boasts an eye opening 52% jump in time spent listening at home.
clients, and industry insiders alike, Cohen has played a pivotal role in shaping the careers of some of the biggest stars in the business. Her dedication to the well-being and success of her clients has set a new standard for excellence in talent representation.” The Weiss Agency founder and CEO Eric Weiss adds, “In Heather, we have not only an exceptional talent agent but a true leader and advocate for positive change. Her dedication, industry acumen, and commitment to her clients embody the values we hold dear at our company.” Cohen says, “I am so fortunate to have a career that I absolutely love. It is a privilege to represent people that I truly believe in. The content they provide is the force behind and the future of our industry. I am beyond grateful to Eric Weiss for his guidance, friendship, and faith in me. There is nowhere that I would rather be, and I look forward to many more years working with Eric and our Weiss Agency family.”
Beasley were unable to come to terms on a new contract a few weeks after the company announced Toucher had inked a new, multiyear deal that will see him continue as lead host of the morning show. WBTS-TV, Boston “NBC10” reports that Toucher announced the change on this morning’s show and indicated he was surprised when management told him Shertenlieb was leaving the program. He also said management wanted him to tell the audience that the company made him “a multi-year offer that he chose not to accept” and that “negotiations weren’t going anywhere.” Shertenlieb has not commented publicly other than to inform the show’s X followers that he has a new X handle. 
We have a saying around “The Mark Kaye Show” studio:
$145.7 million, down 7.1% year-over-year. Audacy president and CEO David J. Field states, “Audacy’s third quarter net revenues declined 5.6%, in-line with our quarterly guidance as ad market conditions have remained challenging, particularly on national business. Cash operating expenses were down 2%. We gained revenue share in the quarter, most significantly in radio in which we have achieved accelerating share growth since the start of the year. We also delivered solid gains in radio ratings share and digital audience metrics while making important progress on our tech roadmap and meaningful expense savings to improve our current and future business model. Fourth quarter is currently pacing down 9% on an as reported basis and down 4% on a same-station, ex-political basis. We expect Q4 total revenues to decline by high single digits and costs to decline by high single digits. As noted in our recent public filings, we remain in constructive conversations with our lenders to recapitalize the company’s balance sheet to establish a strong financial footing and position the company to capitalize effectively on our growth opportunities. Notwithstanding current challenges, Audacy has established a strong position as a scaled, leading multi-platform audio content and entertainment company distinguished by our exclusive premium content and top positions across the country’s largest markets. We salute our team for their strong work delivering solid growth against our key performance metrics and serving our listeners and customers with excellence.”
Downs for a $562 million casino project that faces opposition from a group called No Means No Casino, led by Paul Goldman. While hosting a shot on The Box 99.9, Brown referred to Goldman as “a Jew who’s got the same trait as Judas,” and a “white Jew with the background of Judas.” WRIC-TV reports that Urban One regional VP Marsha Landess called Brown’s comments “horrible and offensive” and that Urban One CEO Alfred Liggins apologized directly to Goldman. 
“If you think radio has problems,” consultant Holland Cooke says, “Netflix et al are to television stations what Pandora et al are to music stations. So local news is TV stations’ silver bullet. And – like radio – their need to promote off-air exceeds their promotion budget.” In this week’s column, he outlines tactics for “partnering with a fellow broadcaster who’s also challenged.” 
I am always impressed when I see-and-hear radio and TV stations swapping product.
October 2023 PPM Data – Information for 
compared to $1.1 million for the same quarter last year and station operating income (a non-GAAP financial measure) decreased 14.7% to $7.6 million. Saga reports a net income of $2.7 million for Q3 2023 compared to the net loss of $104,000 it reported a year ago. The company’s balance sheet reflects $41.7 million in cash and short-term investments as of September 30, 2023. Saga also announces that it is paying a quarterly dividend of $0.25 per share on November 3, 2023 to shareholders of record as of October 11, 2023. The aggregate amount of the quarterly dividend will be approximately $1.5 million.
retiring after he promised to do that if the Arizona Diamondbacks beat the Philadelphia Phillies. After the D-backs made the World Series, Stern hosted Russo on his show and got him to agree to wear a Diamondbacks-themed bikini and hold a sign saying, “I am a liar and a dope.” Now it seems Russo is reneging on the deal. Stern, who told his audience he’s done with it, shared a text from a listener who suggested Stern refer to Russo as Chris “Mad Fraud” Russo. 
team of award-winning journalists brings a fresh perspective to mornings while delivering a perfect mix of news, sports, and entertainment.” Also, station traffic and weather anchor Renee Vitale becomes co-host of “First Thing with Mike Parsons” from 5:00 am to 6:00 am. The station is pairing Detroit Lions great Lomas Brown with WJR’s Sean Baligian for the 6:00 pm to 7:00 pm “Sportswrap with Lomas Brown and Sean Baligian” program. Cumulus Media regional VP and market manager Steve Finateri comments, “‘JR Morning with Guy, Lloyd and Jamie’ plus ‘SportsWrap with Lomas Brown and Sean Baligian’ as bookends to our current big-name local daily shows on WJR has given ‘The Great Voice of The Great Lakes’ more prime time firepower than at any time in the past 20 years!”
programming includes Premiere Networks’ “The Clay Travis & Buck Sexton Show” and “The Jesse Kelly Show,” as well as programming from Westwood One. iHeartMedia SVP of programming Jason Carr says, “We’re excited to bring ‘The Patriot’ to Vero Beach with local talk and news from ‘The Brian Mudd Show’ and some of the biggest names in national talk radio. ‘The Patriot’ will super-serve the growing Vero Beach community, with the most up-to-date news, weather and sports updates, including sources like FOX News and the Florida News Network.”
stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care. The inspiring and patriotic radio show features an exclusive interview with Jessica Lynch who recounts her harrowing experience as a prisoner of war during the early days of the 2003 invasion of Iraq during Operation Enduring Freedom. She reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. 
advertising. In 2016 and 2017, direct response represented the vast majority of podcast advertising. From 2018 to 2021, the proportion of podcast ad spend was equally split between brand and direct response.” The post says there are four major implications of the shift to podcast brand advertising: 1) Targeting will become much broader: Wide campaign reach will become the priority with a goal of “being known before you’re needed”; 2) Creative will shift to become more entertaining and emotion based: The objective will be to stir passions and create positive feelings and associations with ads that people find interesting and enjoyable; 3) Brand safety and suitability measurement will become more crucial: Firms like Barometer will become powerful resources to help marketers find the right context for their campaigns with nuanced data; and 4) Measurement will focus on how well campaigns build memories to ensure brands are “easy to mind and easy to find”: Key performance indicators are brand awareness, brand consideration, and brand preference.