Industry Views

What is the Meaning of Freedom of Speech?

Industry Views

Part 2: Understanding Fair Use

Industry Views

Part 2: Understanding Fair Use

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

Matthew B. Harrison, Esq.Incorporating copyrighted material, such as video clips or actualities, can enhance your content, but understanding fair use is critical to avoid legal trouble. Fair use permits limited use of copyrighted material for purposes like criticism, commentary, news reporting, or parody without needing permission. Courts assess fair use based on four factors: purpose and character of the use (is it transformative?), nature of the work (factual vs. creative), amount used, and the effect on the market. Learn practical tips on safely navigating fair use, including using brief excerpts, transforming content, and considering market impact.

This is the second in a series of articles addressing the broader topic of fair use for media creators. Click here for the first installment.

Understanding Fair Use: Purpose and Character of the Use. When using copyrighted material belonging to others in the creation of your own media content, it is important to understanding the concept of fair use. Fair use allows copyrighted material to be used without permission for purposes like criticism, commentary, news reporting, education, or parody. It’s not an absolute right but rather a defense you can claim if challenged. Courts assess fair use based on four key factors, all which broadcasters should carefully consider.

The first factor of fair use that courts consider is the purpose and character of the use. Specifically, is the use of the material transformative? Transformative use is a key concept that can often determine whether your content qualifies as fair use or not – and really is the heart of the inquiry.

What Does Transformative Mean? In legal terms, a use is considered transformative when it adds new expression, meaning, or message to the original work. This is different from merely copying the work or using it for the same purpose as the original creator. By transforming the material, you’re creating something that serves a different purpose or offers new insights, rather than simply replicating the original content.

Example: Auto-Tune the News. One of the most famous examples of transformative use is the Gregory Brothers’ viral “Auto-Tune the News” series, which turned news clips into catchy, auto-tuned songs. In 2010, they took an interview clip with Antoine Dodson, who was describing an attempted home invasion, and turned it into the widely popular “Bed Intruder Song.”  In this case, the original news segment was purely factual—a straightforward broadcast of a local news report. However, by remixing the clip with auto-tuned vocals and adding music, the Gregory Brothers transformed the clip into a piece of entertainment and social commentary. This new purpose—entertainment and humor—was distinct from the original intent of simply delivering news, making it a classic example of transformative use. Although the raw news footage was copyrighted, the remix was so different in tone, presentation, and purpose that it was protected under fair use. The transformation added new creative elements and reframed the original material as a humorous, catchy song.

How Does This Apply to Radio? Let’s take this concept and apply it to radio, a medium that often uses clips from other sources. Imagine you’re running a talk show, and you want to use excerpts from a political speech to make a satirical point about current events. If you simply play the speech on air without any changes, it may not qualify as fair use because you haven’t transformed the original material – you’re just rebroadcasting it. However, if you take portions of the speech and then critique, analyze, or poke fun at it, you’re more likely to be in the clear. For example, if your show involves playing clips of political speeches interspersed with humorous commentary or parody, you’re repurposing the original work in a new and transformative way—much like “Auto-Tune the News.”

Another example could be a radio show that plays clips from popular songs but recontextualizes them within a larger discussion of musical trends or cultural history. If the song clips are used to illustrate a point and not simply for entertainment value, the new purpose—educational or critical analysis—can qualify the use as fair. In cases involving parody or political commentary on radio, the fair use defense has sometimes been successful. For instance, radio shows that use short clips from speeches, interviews, or news broadcasts for commentary, satire, or criticism can invoke fair use if the content is transformed for a new purpose.

One example is when talk radio shows play brief excerpts of copyrighted works (e.g., speeches, news clips) to critique or analyze them. If the use is transformative and doesn’t replace the original work in the marketplace (i.e., people wouldn’t listen to the radio show as a substitute for the original), courts have shown a willingness to accept fair use in such contexts. However, detailed legal battles involving radio stations using copyrighted material for parody or commentary are less common than those involving music licensing.

Example: Rogers v. Koons (Rebroadcast of News Content). While not as widely reported as music-related cases, one example of a copyright infringement suit involving the rebroadcast of talk content was a case where a news organization sued a radio station for replaying portions of its copyrighted interviews and reports without permission. In cases like this, radio stations or broadcasters may try to claim fair use based on the purpose of the rebroadcast, such as using a portion of an interview for commentary, satire, or news reporting. However, if the content is used purely to replay the original, as opposed to being transformed into a new, critical, or educational piece, the fair use defense may not succeed.  For example, news stations may license their talk content (like interviews or original reporting) through syndication deals. If a radio station broadcasts this content without securing the necessary licensing agreement, they may face a copyright lawsuit.

Example: Talk Show Hosts and Syndicated Content. A real-world scenario can involve syndicated talk shows or podcasts that are copyrighted. Radio stations can face lawsuits if they replay this content without proper authorization. An example would be stations rebroadcasting popular talk radio shows or political commentaries (such as those by syndicated hosts like Rush Limbaugh or Howard Stern) without purchasing broadcast rights. This unauthorized use can lead to legal action from the copyright holders. For example, if a station replays clips of an interview conducted by NPR or a news network for entertainment or even news purposes, and it doesn’t transform the content for criticism or commentary, it may be violating copyright law. Radio companies might try to claim fair use, but the courts will look closely at whether the replay served a new, transformative purpose or was simply a verbatim rebroadcast.

Key Considerations for Broadcasters. To better understand whether your use of copyrighted content is transformative, ask yourself:

• Are you adding new meaning or message? The more your work transforms the original content – such as using it for commentary, criticism, or satire – the more likely it qualifies as fair use.

• Does your use serve a different purpose? If you’re using the content for a new purpose, like entertainment, education, or social commentary, rather than simply duplicating the original, it can be seen as transformative.

• Are you just using the original for its own sake? If the copyrighted material is used in a way that does not add new expression or meaning, it’s less likely to fall under fair use. Transformative use is a powerful defense in fair use claims, but it’s not a guarantee. Always make sure your purpose and character are different from the original intent of the work, and when in doubt, seek legal counsel.

Media attorney, Matthew B. Harrison is VP/associate publisher, TALKERS; Senior Partner, Harrison Media Law; and executive producer, Goodphone Communications.  He is available for private consultation and media industry contract representation. He can be reached by phone at 724.484.3529 or email at matthew@harrisonmedialaw.com

 

Industry Views

Fair Use: A Media Creator’s Guide to Using Copyrighted Content

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

Matthew B. Harrison, Esq.As a media creator, incorporating copyrighted material, such as video clips or actualities, into your content can enhance your message. But when using someone else’s work, you need to consider fair use, a legal principle that permits limited use of copyrighted material under certain conditions – without needing permission from the copyright holder. Understanding when and how you can safely use this material is critical to avoiding costly liability – whether it’s a copyright strike or complicated copyright litigation.

What is fair use? Fair use is the legal principle that allows copyrighted material to be used without permission for purposes above and beyond the original version – like criticism, commentary, news reporting, education, or parody. It’s not an absolute right but rather a defense you can claim if challenged. Courts assess fair use based on four key factors, all which creators should carefully consider.

Purpose and character of the use.  Is the use of the material transformative? This means that you’re adding something new or giving it a different purpose than the original, rather than just copying it. This is more likely to be allowable. On the other hand, simply reposting someone else’s video with little change is not transformative and could be seen as infringement.

Nature of the copyrighted work.  Not all content is treated equally under fair use. Factual works (such as news reports) are more likely to be subject to fair use than creative works (like movies or music videos). Why? Courts recognize that creative works often involve a higher level of personal expression, so they deserve more protection. Plus, society has an interest in being able to quickly disseminate news and other important information – therefore, facts generally have little to no protection themselves.

Amount and substantiality. The more of the original work you use, the less likely it is to qualify as fair use. Using a brief clip or excerpt is more defensible than using an entire segment or the “heart” of a work, which is often the most memorable or critical part. This becomes less of an issue when using factual material, though immediately can get complicated if the material being used is someone elses opinion and commentary. This is where taking less is going to be more – in terms of preventing potential liability.

Effect on the market. If your use of the copyrighted material could replace the need for the original courts are more likely to see it as infringement. In other words – is your use of the material taking money out of the pockets of the original creator? This isn’t a moral judgement but purely an objective analysis. If your use does not impact the market for the original work, such as in a news or educational context, it’s more likely to fall under fair use.

Practical Takeaways for Media Creators

Use brief excerpts, not whole segments. The less you use, the more likely it’s fair use.

Make sure your use is transformative. Add commentary, criticism, or parody to distinguish your work from the original.

Be mindful of market impact. Avoid using copyrighted material in a way that competes with the original.

Credit is not enough. Even if you give attribution, it doesn’t exempt you from potential liability. Fair use depends on how you use the material, not just on crediting the original creator.

While fair use provides flexibility, it’s crucial to apply it carefully. When in doubt, consult with legal counsel to ensure your content remains within legal bounds.

Industry Views

SABO SEZ: Move or Die!

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingIf a shark doesn’t swim, it dies. Radio is just fine, thank you, but it’s not swimming. Water, check. Tank, check, Sharks, check. Swimming to the next meal, nope. For the past 10 years at least, the radio show in every city is stuck in place and that sound in the distance that wakes you up at night is a death rattle.

The public perceives radio to be live, current, and local. Those three ingredients are the foundation of radio’s hundred years of success and the envy of all other media. That’s right – ALL. OTHER. MEDIA.  Radio was born with the characteristics envied by newspapers, magazines, streaming, TV… name it.

The savior of the AM band was not a three-hour-a-day-host. The savior is all-news and local live. The FM formats that thrive and grow put up a live mirror to a city’s needs and tastes.  Stations that sound like their city, and no other city, do not just win – they dominate. The radio shark is the forward momentum of urgent local information, new ideas, new jokes.

When asked, most people will say, “I don’t think I listen to the radio much…” But they do. The problem is radio is not top of mind. Why not? Because radio must demand listener attention with urgent, new ideas, entertainment, and information. “Your favorites from the 90s and today” isn’t doing that. Listen to air checks of the double-digit share legends of top 40 night-time radio. They weren’t so great. BUT in every single break they announced the names of local schools, listeners, events – every break with urgency. The more listener names, the higher their shares. Radio math. The more listener names, the more live local points of reference, the higher the audience share.

Consider the stunning ratings of too many NPR stations. What accounts for their growth trajectory? Clock the percentage of time your local NPR station spends presenting local news, local information, and new ideas.

Compare that with any other station in the city. In its own dreary way, most NPR stations deliver on the presumed benefits of the medium of radio: Local, live, urgent ideas. Yes, many commercial stations command major ratings for the same reason: All-news stations, and hybrids such as WSB, Atlanta; KRLD, Dallas; New Jersey 101.5, WABC, New York; KFI, Los Angeles; WTAM, Cleveland; WPHT Philadelphia.

It’s sacred geometry: The more often a listener hears about their local, daily life, the higher go the ratings.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

Industry News

Fair Use: A Media Creator’s Guide to Using Copyrighted Content

Industry Views

Monday Memo: Q+A SOP

By Holland Cooke
Consultant

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Industry Views

SABO SEZ: Depend on disaster?

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingPaired association learning is the primary strategy our brain uses to remember facts: Oh, What a Feeling, Toyota.  For several years, our business has worked hard to “save” the AM band by demonstrating how useful radio is in times of Emergency: Floods, fires, hurricanes, tornadoes. Think AM and think local disaster!

A listener wants a good show and a pleasant seat. The better the show, the less important the seat – think Eras tour.

In your city, there are ancient movie palaces that were abandoned in the 1960s and brought back to life within the past decade.  Some of those palaces are independent movie theaters, children’s theaters or bookstores. They have been refurbished and repurposed. No one had the heart to tear them down, instead their history inspired fresh thinking and paint.

Many AM stations could become vital. First, fix the seating; fix the signal. Why should Congress bless a permanent place on the dial for AM if a company doesn’t invest in the infrastructure of transmission? While demanding mandatory inclusion of the AM band in cars, the same owners are cutting back on their AM facilities. Here’s a shocker: As late as the 1970s some companies chose to sell off their premium FM signals rather than experiment and fund them. We are talking big companies like Group W and RKO.  Today, many companies are downsizing their AM signals with requests for lower power, simpler directional patterns, and selling of their tower real estate. Yes, Congress, protect our band!

Today, AM processing has advanced to the point where properly installed, an AM signal can sound as good or better than an FM.  Ask Audacy’s Dave Skalish in Philadelphia. First, repair and upgrade the theater. Next, put a great show on the stage. The “savior” of the AM band is superior programming

Of course it can be done, but it can’t be done in pieces. The reason why WABC has grown from the scrap heap of crap from a negligent owner to a top 10 success in the world’s toughest city is by following programming rule number one consistency. John Catsimatidis and GM Chad Lopez deliver consistency: A consistent point of view. Consistent investment in top talent on and off the air. Consistent community visibility. Consistent pride In the product. The owner and management love radio and love the show. The show. Make a great show and they always come.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

Industry News

John Catsimatidis To Match $25,000 In Donations to Broadcasters Foundation for Emergency Hurricane Grants

John Catsimatidis, owner of Red Apple Media and WABC, New York, is matching $25,000 of donations to the Broadcasters Foundation of America to help fund emergency grants for individual broadcasters devastated by the destruction of Hurricanes Helene and Milton. BFOA  “My family, Red Apple Media, and WABC Radio have supported numerous causes and organizations,” stated Catsimatidis. im“At this time of great need for colleagues catastrophically impacted by these storms, I will match the next $25,000 in donations to help them get back on their feet. I applaud all those who have already donated any amount because every dollar helps.”  “We are grateful to John and Red Apple Media for their generous patronage of our charitable mission,” said Tim McCarthy, president of the Broadcasters Foundation of America. “It is with the support of industry leaders like John that the Foundation can provide assistance to those in our industry who need it most, including in times of emergency. I ask every broadcaster to consider giving an individual or corporation donation so that we can continue our charitable mission for broadcasters in need.” Additionally, WABC is running PSAs to appeal to listeners for donations. In addition, the station has produced a version of the PSA that can be tagged by a radio station with their own call letters. Interested stations should contact WABC.  To make a donation to the Broadcasters Foundation of America Hurricanes Helene and Milton Emergency Fund, please click here.

Industry News

GOP Eyes New York City WABC Owner John Catsimatidis as Preferred Candidate for Mayor if Adams Resigns

According to a story by reporter Kerry Picket in yesterday’s issue of The Washington Times (10/6), Big Apple Republicans want WABC owner John Catsimatidis to run for mayor of New York City if embattled Mayor Eric Adams resigns from the post and a special election follows.  The article says, according to a New York GOP source, the city’s five county chairmen prefer Catsimatidis, over any other potential Republican looking to become the next mayor of the city.  TALKERS publisher Michael Harrison reacted to the story by saying, “John Catsimatidis would make a great mayor for New York – but NYC’s gain would be radio’s loss.  He’s one of the shining lights among the ranks of today’s radio ownership.” Harrison adds, “As far as I know, this is news to Catsimatidis as well as the rest of us.  I do not believe he has spoken to anyone about this prior to the speculation based on The Washington Times sources.  Regardless, it sure makes sense.” Catsimatidis owns multiple businesses, including a chain of supermarkets in Manhattan and WABC, where he hosts two political talk shows. He also heads up the Red Apple Group, a real estate and aviation company worth about $2 billion in holdings. To read the entire article, please click here.

Industry News

FOX Sports Radio Extends “Two Pros and a Cup of Joe”

FOX Sports Radio announces the renewal of a long-term agreement with “Two Pros and a Cup of Joe,”im featuring Brady Quinn, LaVar Arrington and Jonas Knox. The program will continue to air in the network’s 6:00 am to 9:00 am ET weekday timeslot on 380 stations nationwide. FSR and iHeartMedia executive Don Martin and Scott Shapiro say in a statement, “We’re so proud of what this trio has built with ‘Two Pros and a Cup of Joe.’  The unique combination of these dynamic personalities has created one of the most fun and entertaining sports morning shows, and we continue to hear excellent feedback from advertisers, affiliates and listeners alike. They are the perfect kickoff to our weekday lineup, and we look forward to extending our relationship for years to come.”

Industry Views

SABO SEZ: Smart Quotes

By Walter Sabo
A.K.A. Walter Sterling, Host
Sterling Every Damn Night, WPHT, Philadelphia
Sterling On Sunday, TMN

Walter M. SterlingLike you, my guideposts come from innovators, leaders in our business. These are the words I “work” by every day that have led to consultant and host success.

“We will just have to improve security of the building. Next time you are going to stir people up, let me know so I can tell the sales department to raise the rates.” –  Bob McAllan CEO Press Broadcasting, original owners of New Jersey 101.5.

It’s a simple business, people make it hard. In any situation there are three options: Yes, No, Do Nothing. Do nothing is usually the best option.”  – Edward F McLaughlin president ABC Radio Networks, founder of Rush Limbaugh syndication.

“Local news is the most important thing a radio station does. It must be accurate, and it is our business.” – Nick Dirienzo,  New Jersey Radio Hall of Fame inductee; owner WCRV Radio, Washington Borough, NJ.

When asked why he never discusses current events on his # 1 nightly WOR show, Jean Shepherd said, “Because that’s too easy.”

While others found trouble with every single new idea, Al Brady Law, program director always said, “It just might work.”

“There is no reason a station can’t own the ‘news’ image and the ‘cool music’ image.” – George Gilbert, PD WARM, Scranton – who pulled that off.

Being offered a significant marketing budget, Donnie Simpson PD of WKYS, Washington replied, “No thank you… if we put out one wrong image or message, we could ruin our relationship with the listener”  Mr. Simpson earned # 1 in DC with an Arbitron 10.0 share.

About Spotify and Pandora: “There has always been a box of records next to the radio.” – Bob Pittman, CEO, iHeartMedia.

“If they’re not fearless and having fun, they are useless.” On high powered, talented DJs. – Ruth Meyer, Radio Hall of Fame inductee and PD of New York’s top 40 WMCA, WNEW, and WHN.

“For WABC, as a top 40, 7:00 pm to midnight was their morning drive.” – Steve Goldstein, CEO Amplifi Media.

“Imagine if TV started on a cable distribution system. Then one day, it became possible to distribute without wires… over the air! That would have been considered a spectacular advancement!” – Michael Harrison who gives us daily permission to think different!

“No, please we don’t need to hear that story. We hear your show all day in the house. Save it for your show.” – Any one of the four women who have to live with me.

Your turn.

Consultant Walter Sabo A.K.A. Walter M Sterling has a nightly show “Sterling Every Damn Night” heard on WPHT, Philadelphia 9:00 pm – 12:00 midnight. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs Sundays 10:00 pm – 1:00 am ET, and is now in its 10th year of success. He can be reached by email at waltermsterling@gmail.com or Sabowalter@gmail.com.

Industry News

Audacy Announces Weekday Programming Changes for 670 The Score, Chicago

Industry News

WABC Owner John Catsimatidis is this Week’s Guest on Harrison Video

Job Opportunity

Morning Radio Executive Producer Based in Richmond, VA

Industry News

Today is Constitution Day

Industry News

Monday Memo: Are You Boring?

By Holland Cooke
Consultant

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Lately, life is anything-BUT. Examples: the 2024 presidential race, extreme weather, the consumer economy, recurring gun violence. We’re all wondering, “What NEXT???”

So being-known-for-knowing will earn your station more occasions of tune-in. “Stay close to the news.” And exploit your network by offering, for example, “a quick FOX News update, every half-hour.”

Admittedly, what your network is reporting is also available on smartphones, smartwatches, and smart speakers. But your station may also be, as my clients tout, “Your Only Local News Radio.”

Simply doing local news is a start… BUT… I wish there was a more diplomatic way to say this: Are your newscasts boring?

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Too often, local news copy doesn’t enable the listener by telling what a news item means to him or her. I heard a local news voice seeming to read a press release, announcing that: “The [name of] County government’s new website has gone live. The revamped site [URL] was unveiled at this week’s [name of] County commissioners meeting. The board’s chairman said the revamped site has a much more professional appearance, and offers quick, user-friendly navigation. The county’s IT director added that the feedback she’s received so far from county employees and residents has been positive.”

Zzz…

Don’t just recite process. Explain consequence. To Larry & Lisa Listener, typically self-congratulatory source material like that copy is irrelevant blah-blah-blah.

Bothering to actually explore the website, I found how it enables listeners to get help with: “potholes, damaged curb, traffic signals, weeds, dogs barking, abandoned vehicles, chemical discharge, water leaking, litter, road striping, ADA compliance, blocked drainage channel, street lights, damaged sidewalk, traffic/road signs, overhanging trees/shrubs, noise nuisance, hazardous parking, storm sewer leaking/blockage, water leaking on roadway, loose/protruding manhole cover, discrimination complaint, Fair Housing complaint.”

Unwrap the package.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

Industry News

Katz Again Recognized as Richmond, VA Fave

Industry News

Audacy Podcasts Enters Strategic Partnership with Non-Profit “The Moth”

Industry News

Industry Marks 23rd Anniversary of 9/11

Although not a five- or 10-year marker of the tragic events of September 11, 2001, talk media hosts across the nation are paying tribute today to the victims and heroes of the catastrophe that has defined a generation.

For touching audio and video material that could possibly be used on air today, please see the story published in TALKERS this past Friday about pieces being made available by political/social commentator C.C. Carter about her recollections of that awful day by clicking here.

Noted videographer and radio historian Art Vuolo contributes an overview of NYC radio from that fateful day. See it by clicking here.

  Also, please see a video about 9/11 produced by the talk radio friendly band Gunhill Road titled “My Friend is Going Away” by clicking here or on the player above.

Industry News

The Stars Turned Out for John Catsimatidis 76th Birthday Bash

WABC Party WABC CEO/owner John Catsimatidis was joined by a wide array of friends and stars from the worlds of radio, television, politics, and entertainment this past Friday evening (9/6) at his annual charity gala celebrating his 76th birthday. The event took place at Cipriani, the swank hotspot on 42nd Street near Grand Central Station.  Joining the billionaire mogul of the broadcasting, grocery, and energy industries, were WABC figures including “Cousin” Bruce Morrow and Red Apple Media president Chad Lopez. This year’s event benefited the Tunnel To Towers Foundation, the New York City Police Athletic League, and St. Francis Feed the Hungry.  The event drew more than 600 attendees, including politicians, celebrities, and WABC Radio clients.  The evening included performances by Tony Orlando and Dawn, Andy Kim, and more.  Pictured at the party (left to right): Vinnie Medugno, Joe Piscopo, Tony Orlando, Margo Catsimatidis, Cousin Brucie Morrow, and John Catsimatidis. For more extensive coverage of the spectacular event, check out the New York Post’s Page Six by clicking here.

Industry Views

Monday Memo: Podcasting and Broadcasting

By Holland Cooke
Consultant

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Listeners now expect what-they-want when-they-want-it. And advertisers want their attention wherever they can get it. So, yes, archiving on-air programming for on-demand consumption has value. Respecting how scarce attention is, this tip: In addition to whole-hour airchecks, offer short, single-topic show excerpts, and title them as obviously as possible. Don’t expect listeners to click-click-click through or sit-through an hour-long aircheck for three great minutes about “How to keep Alexa from spying on you.” So post-and-Tweet that.  Otherwise, understand how broadcasting and podcasting are cousins, not siblings.

How podcasting is unlike radio: AM/FM broadcasters’ content is mass-appeal, and locally-oriented. But the best podcast topics are “narrowcast” stuff. And you’re on what we used to call “the Worldwide Web.” So going real narrow is opportune. Example?

Do a podcast about gardening, and you’ll get lost-in-the-weeds. Do one about growing vegetables year-round in a vertical hydroponic garden in a closet and you’ll click.

 

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Industry News

Catsimatidis Adds Roger Stone to WABC and Expanding Syndie Roster

Roger StoneWABC, New York/Red Apple Media owner/CEO John Catsimatidis continues to add intriguing live elements to the lineup of his radio station and leverage them into product for his growing syndication platform, Red Apple Audio Networks.  The latest such addition to the station and network is unapologetically controversial political strategist Roger Stone.  Since the 1970s, Stone has worked on the campaigns of Republican politicians, including Richard Nixon, Ronald Reagan, Jack Kemp, Bob Dole, and most recently, Donald Trump.  Stone’s show is heard on WABC, Sunday afternoons from 3:00 pm to 6:00 pm ET.  The first two hours focus on national and world news and are available to radio stations across the nation via the Red Apple Audio Network.  The third hour is specific to WABC and issues focused on the New York area.  In making the announcement about his new association with Stone, Catsimatidis tells TALKERS, “His insightful commentary on the political landscape and what’s ahead for America will be of tremendous value to our listeners in New York, around the country, and around the world.”  Stone adds, “John has done a great job bringing in big names from politics, business, and entertainment and I’m looking forward to enjoying being on the radio, sharing my perceptions about what’s going on in Washington and the world, and connecting with listeners across America.”

Industry News

Mike McVay is This Week’s Guest on Harrison Podcast

MH Interview - Harrison McVay
Renowned radio and media consultant Mike McVay is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” McVay is a radio industry innovator and trailblazer.  His consulting firm, McVay Media, has been at the top of the game for more than 30 years and he’s been a major player in just about all aspects of the radio business for more than four decades.  During that time, he also served eight years as the executive vice president of content and programming for Cumulus Media and the Westwood One radio network. In that role, he oversaw the programming for Cumulus’ then 450 owned radio stations and Westwood One, the company’s national network/syndication arm. He’s a talent coach who has influenced the careers of scores of major personalities on the air in America and abroad, a podcasting and new media visionary, and an all-around expert on entertainment and communications. Harrison and McVay take a deep dive into the past, present and future of radio as well as the burgeoning impact of the digital era on society.  Don’t miss this!  To listen to the podcast in its entirety, please click here.

Industry Views

Monday Memo: “I Want to Be Seduced.”

By Holland Cooke
Consultant

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Remember that song, by campy Leon Redbone?

If you’re doing a broadcast radio show, in this crowded audio arena, that’s your mission statement.

Tip: Round-off teases.

• I try not to scoff when I hear well-intentioned hosts dutifully plug something-coming-up “in seven minutes” or “at three fifty-three,” as though listeners were taking notes.

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Do make an appointment with listeners for what’s coming up. But simply, creatively, say that it’s “coming up.” Spare busy motorists the math with non-round numbers. When life’s a blur, nobody thinks they can wait seven minutes.

• Yesterday, a voice-tracking DJ on a 60s/70s/80s station sounded lots less robotic when he said “Years before ‘yadda-yadda-yadda,’ there was ‘Obladi Oblada,’ and the Beatles will sing it right after Fleetwood Mac” into “Say You Love Me.” He owned me for the next seven minutes.

Talking: Ditto. Tell me how I’ll be rewarded for not wandering-off. Especially effective: a question which includes “you” and/or “your,” the Magic Words.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

 

 

Industry News

iHeartMedia Names Bob Morgan Area President for Upstate New York

Bob Morgan

Bob Morgan has been named area president for iHeartMedia’s newly created “Upstate New York Area.”  iHeartMedia Upstate New York has a strong cross-platform presence and includes a number of iconic brands and franchises – both broadcast and digital – encompassing more than 39 stations comprised of music, talk and news formats including news/talk “NewsRadio” WHAM, Rochester.  Morgan will oversee all aspects of operations across these platforms including live events. He will report to Dan Lankford, division president for iHeartMedia.

Industry News

WDAY, Fargo Says Harris Campaign Misused its News Stories

Forum Communications’ news/talk WDAY-AM/FM, Fargo is considering its legal options with regard to its news headlines that were edited and then used by Kamala Harris’ presidential campaign. According to The National Desk, WDAY managing partner Steve Hallstrom says the campaign edited the headline of a WDAYim story that was used in a Google ad to read: “Harris Picks Tim Walz – 215,000 MN Families Win.” WDAY says it wrote no such headline. Hallstrom tells The National Desk, “They lied to everybody who saw that ad, and they misled them into believing that there is a news organization, with a 100-year history in our community of doing good solid journalism, that not only took sides in a political debate, if you will, but also openly performed cheerleading exercises on behalf of that candidate in their news headlines in their story. That’s wrong.” Washington, DC television outlet WJLA-TV writes, “A source familiar with the Harris campaign’s advertisement team told Axios the campaign buys ads with news links to give more context to voters searching for information about Harris.” Hallstrom responds to that saying, “I don’t care what their intent was or what they were hoping to do. All I care about is what happened to us. We have reporters in our newsroom who have been working in this market for decades to build their credibility as an objective and unbiased reporter.” See the full WJLA-TV story here.

Industry News

WHO, Des Moines Announces “Emery on Iowa” Program

iHeartMedia names Emery Songer host of the 9:00 am to 11:00 am program on Des Moines’ “NewsRadio 1040 WHO.” The station says, “The ‘Emory on Iowa’ show features Emery Songer at the helm covering allim things Iowa from border to border. The show will explore community events around the state, discuss current and political issues and highlight amazing feats in and around Iowa. It will also feature experts in a variety of industries and discuss current exploits by the biggest movers and shakers in the Hawkeye State.” Songer also hosts the afternoon drive show on iHeartMedia’s KFAB, Omaha. Prior to assuming that role he produced the WHO morning drive show. He says, “I’m incredibly grateful to have the opportunity to connect with Iowans all over the state and beyond. I can’t wait to continue the rich heritage of these legendary radio stations and to celebrate the next chapter of WHO and WMT!”

Industry News

Westwood One Extends Its “Bob & Tom Show” Partnership

Westwood OneAs part of a newly-signed pact between the “The Bob & Tom Show” and Cumulus Media’s Westwood One, the award-winning comedic morning drive program will remain on an affiliate base that includes 17 Cumulus Media stations. Westwood One president/Cumulus Media executive vice president of corporate strategy and development Collin R. Jones states, “‘The Bob & Tom Show’ has been making Americans laugh each morning for more than 25 years. It is an impressive achievement when a program can drive audience numbers and advertiser interest for a Bob and Tomstretch this long. We at Westwood One are honored to continue our relationship with this exceptionally talented cast for years to come.” Host Tom Griswold comments, “We are truly pleased to continue working with our long-term partner, Westwood One, and with our incredible Cumulus Media affiliates. We have terrific teams and look forward to entertaining listeners with the funniest morning content available. The radio party rolls on – turn it up.” Inducted into the Radio Hall of Fame, “The Bob & Tom Show” airs weekdays 6:00 am – 10:00 am (ET) on over 100 stations and is available to stations of all formats.

Industry News

Joe Rogan Experience Tops Edison’s Q2 Podcast Chart

Edison Research publishes its Top 50 Podcasts in the U.S. (based on reach for Q2 2024 from interviews ofim 5,206 weekly podcast consumers age 13 and older in the U.S.) and the top three remain unchanged from the Q1 2024 data: 1) “The Joe Rogan Experience”; 2) audiochuck’s “Crime Junkie”; and The New York Times’ “The Daily.” Other moves of note include Ramsey Network’s “The Ramsey Show” up one spot to #15; The DailyWire’s “The Ben Shapiro Show” sliding three places to #16; and “The Tucker Carlson Podcast” dropping from #24 to #33. See the complete chart here.

Industry News

BFoA Teams with VHI for Voice Care Info

The Broadcasters Foundation of America is teaming up with Dr. Steven M. Zeitels from the patient nonprofit Voice Health Institute (VHI) to offer broadcast industry professionals information about laryngeal and voice care. VHI is a 501(C)3 charity, focused on helping individuals with laryngeal voice and airway care across the country. Dr. Zeitels is the professor of Laryngeal Surgery at Harvard Medical School and theim Director of Massachusetts General Hospital Center for Laryngeal Surgery and Voice Rehabilitation (MGH Voice Center). Dr. Zeitels says, “The Broadcasters Foundation has done amazing work over many years. I am impressed with their transparency and their commitment to providing aid to broadcast industry individuals in dire need. I am pleased that VHI will partner with the Foundation to help educate broadcasters throughout the US about voice problems they may be experiencing.” Through the efforts of Dr. Zeitels, Julie Andrews (the iconic actress who lost her singing voice) joined VHI at its incorporation as its Honorary Chairwoman. Dr. Zeitels is her current physician and surgeon. Since then, legendary vocalists Steven Tyler of Aerosmith, Roger Daltrey of The Who, Lionel Richie, and Keith Urban as well as broadcasters such as Joe Buck and Dick Vitale have provided invaluable support to the VHI to forward its mission.

Industry News

Union Comments on Audacy’s WCBS-AM, New York Decision

The radio industry was in shock yesterday after Audacy announced it will shut down the all-news format on New York’s legendary WCBS-AM and lease the signal to Good Karma Brands for its “ESPN New York” sports talk format. The Writers Guild of America East represents news staffers at the station, and it had theim following response to the company’s decision: “The Writers Guild of America East is devastated that Audacy, the second largest radio company in America, today announced that they are shutting down WCBS Newsradio 880, a trusted news source for New Yorkers since 1924. There were 23 WGA East members laid off by Audacy, and we expect the company to comply with the applicable provisions in our collective bargaining agreement, including guaranteed severance. Audacy is the owner of more than 200 radio stations in nearly 50 markets. The closure of WCBS Newsradio 880 is another example of consolidation by a major media conglomerate, which ultimately deprives the public of critical local news stories with different perspectives. Audacy’s decision is even more egregious given that this is a critical election year. This is a giant loss for New York City and the news industry at large.”