Industry Views

Valerie Geller to Present Free Webinar Titled “Never Be Boring”

Media consultant Valerie Geller – president of Geller Media International – is presenting a free seminar for radio and audio salespeople called, “Never Be Boring.” Geller says the four things that participants will learn are: 1) the three mistakes salespeople make, 2) how you can communicate more effectively, 3) how to tell your story and help clients tell their stories, and 4) how to never be boring. You can get more information and register here.

Industry News

New England Public Media Brings Monte Belmonte Aboard for New Radio Show and Podcast

New England Public Media tells TALKERS that it is hiring Western Massachusetts morning personality Monte Belmonte as host and executive producer of a new radio show and podcast “celebrating life in Western Massachusetts.” Belmonte has been hosting “Mornings with Monte” at Saga Communications’ triple A WRSI, Turners Falls, MA “93.9 The River.” Also joining Belmonte at NEPM is Kaliis Smith, who served as evening personality at WRSI and served as a regular guest on Belmonte’s show. With NEPM, Smith will be the show’s digital producer and will join Belmonte on air.

NEPM president Matt Abramovitz says, “When you listen to Monte Belmonte, you hear not only a great host with a devotion to his craft, but also a person who is committed to building and bolstering his community. Sharing the unique voices and stories of our region and using the airwaves for the common good is what public media is all about. We are excited to have Monte bring his enthusiasm and love of western Massachusetts to NEPM each day.” The programming will launch later this winter. Belmonte comments, “I’ve been a huge fan of New England Public Media since I moved west of Worcester 20 years ago. The station’s trusted reputation and broad reach was a big draw for me, as was the opportunity to work alongside people I’ve known and admired for years. I’m excited to get to work building a new show that’s all about celebrating what’s good about living here, meeting interesting neighbors and being a better community because of it.”

Industry News

Wednesday’s Hottest News/Talk Media Topics

According to ongoing research from TALKERS magazine, the most-talked-about stories in news/talk media on January 4 were: the machinations behind U.S. Rep. Kevin McCarthy’s ongoing bid to be Speaker of the House for the 118th Congress; special counsel Jack Smith’s investigation into former President Donald Trump’s alleged attempts to overturn the 2020 election results and his keeping of classified documents at Mar-a-Lago; the health status of Buffalo Bills safety Damar Hamlin, the NFL’s rescheduling quandary and the issue of player safety in the NFL; the migrant problem at the U.S.-Mexico border and in Florida; the Russia’s ongoing invasion of Ukraine and President Joe Biden’s willingness to supply Ukraine with Bradley fighting vehicles; concerns about the new XBB Covid variant; the coming release of Prince Harry’s book; and the extreme weather hitting California.

Industry Views

SABO SEZ: Go to Lunch!

By Walter Sabo
Consultant
Host/Producer, Sterling on Sunday

Most business books and advice columns usually offer advice that is purely theoretical, not actionable. Watching the very successful operate in New York media for decades, I began to notice patterns of behavior that often translate to success.  I couldn’t help but be inspired by two fine columns posted in yesterday’s edition of TALKERS written by sales mavins Kathy Carr and Steve Lapa – in addition to a story about Michael Harrison’s on-point prescription for the radio industry’s survival – to throw my two cents in as well.

These tips are targeted to those in the radio business who still work in traditional corporate, office building environments (but can be useful to those who operate from home but still occasionally have to make an appearance downtown):

1. Write congratulatory notes. Kathy Black was the publisher/CEO of USA Today and chairperson of Hearst Magazines. She walks into a room and BOOM, success follows. Every time I earned a new job or was favored in the press, Kathy Black wrote me a handwritten note expressing support.  We weren’t pals, we only met twice. But the notes made me her fan.

2. Go to lunch.  Get out of the building and go to lunch with a co-worker or with a peer from another company. Pay. Now you’re the boss.

3  Go on vacation. You are paid to take the time off. Take the time off. If you don’t you are viewed with suspicion.

4. Take extra credit. When there is an opportunity to work on a new project, grab it.

5. Be presentable. Dress in a manner that would let your boss be comfortable introducing you to your company’s biggest client.

6. Don’t take “personal days.”  Take a vacation day to go to the funeral, but don’t call it a “personal day.”

7. Avoid all interaction with HR.

8. Treat the receptionist with the utmost respect.  That is, of course, if there still is a receptionist.  More on that in my next article.

Oh, one more thing.  I could become poetic about why you never want to attend a company holiday party – but the holidays are over so we’ll save that until next November.

Walter Sabo (a.k.a Walter Sterling) is a media consultant and a longtime radio industry thought-leader. He hosts and produces a network radio show titled “Sterling on Sunday” heard 10:00 pm -1:00 am ET. www.waltersterlingshow.com.   walter@sabomedia.com.

Industry News

KFI, Los Angeles Makes New Year Program Schedule Changes

Los Angeles news/talk giant KFI adjusted its program schedule that took effect this week. The iHeartMedia station didn’t issue a press release but the station’s website reveals the following changes: Bill Handel’s morning drive show is airing from 6:00 am to 9:00 am – following Jennifer Jones Lee’s “Wake Up Call” that airs from 5:00 am to 6:00 am; “Gary & Shannon” air from 9:00 am to 1:00 pm; the “John & Ken” program moves from its longtime afternoon drive slot to the 1:00 pm to 4:00 pm slot while evening host Tim Conway Jr. moves to the 4:00 pm to 7:00 pm daypart; and weekend talk host Mo’Kelly moves into the 7:00 pm to 10:00 pm slot. Premiere Networks’ “Coast to Coast AM” with George Noory is heard in the late-night slot.

Industry News

Jessamyn McIntyre Named APD at Sports Talk KJR-FM, Seattle

SVP of programming for iHeartMedia Seattle/Portland Rich Moore tells TALKERS, “We couldn’t be more excited to have Jessamyn join our team and help our KJR sports platforms. Her tremendous experience and great knowledge of the market will help us grow even stronger.” Jessamyn McIntyre most recently served as executive communications and engagement manager for the Washington State Department of Health. Prior to that, she was executive producer for KCPQ-TV, Tacoma “FOX 13” and Bonneville’s KIRO-AM “710 ESPN Seattle.” She began her career at ESPN in Bristol, Connecticut. In this role, McIntyre will be responsible for supporting all aspects of the radio station’s on-air experience and strategic execution off-air. She says, “I am beyond thrilled to return to the work I’ve been so passionate about my entire career. I couldn’t be more grateful for this opportunity and for the many more to come with the Seattle institution that is KJR. More than anything, I am excited to connect with the passionate sports fans in Seattle once again. See you soon.”

Industry News

Beasley Media Group Names Ariana Sheehan Director of Digital Content Strategy

Albany-based Ariana Sheehan joins Beasley Media Group as director of digital content strategy. Sheehan most recently served as engagement editor at Nexstar-owned BestReviews. Prior to that, she worked as a regional digital director at Townsquare Media in Albany. In this role, Sheehan will work closely with vice president of digital content Erika Beasley and vice president of digital marketing Jennifer Williams to help drive the company’s digital content strategy and continue to grow BMG’s audience. Beasley chief content officer Justin Chase states, “With Beasley’s continued focus on growing audience on our multi-platform content brands, it’s a sincere pleasure to welcome Ariana Sheehan. Ariana has a successful track record of helping publishers build, engage, and monetize digital audience. I know she will be a valuable member of our digital team!” Sheehan says, “I am thrilled to have the opportunity to join Beasley Media Group’s outstanding corporate digital team and to help some of America’s most beloved and influential radio personalities deliver their engaging content to new and existing audiences across all media platforms. I can’t wait to dive in with these iconic brands as they continue to grow their digital footprint in their home cities and beyond.”

Industry News

Darlene Park Named Vice President/Market Manager for Cumulus Indianapolis

Cumulus Media announces that it has appointed Darlene Park as vice president/market manager, Cumulus Indianapolis. Park joins Cumulus Media from Bonneville Denver, where she was director of sales for the company’s four-station group. Prior to that, she was general sales manager for Entercom Denver (now Audacy) and was previously GSM for Clear Channel Chicago (now iHeartMedia). Park brings over 25 years’ experience in radio and media sales to Cumulus Media. She currently serves the radio industry as a member of the RAB Sales Advisory Committee.  Dave Milner, president/operations, Cumulus Media, tells TALKERS, “Darlene Park is a smart and proven leader in our industry. Her skills as a marketing professional, along with her focus on people and culture make her the perfect choice to lead our terrific Indianapolis cluster.”

Industry News

Edelman’s “The Truth About Your Future”’ Podcast Launches

Personal finance expert Ric Edelman debuts “The Truth About Your Future” daily podcast. Edelman says the launch of the podcast continues “his 32 years as host of the nation’s #1 ranked personal finance radio show. The show helps financial advisors and investors with the five personal finance topics that matter most: Longevity, Retirement Security, Exponential Technologies, Blockchain & Digital Assets, and Health & Wellness.” Edelman is a New York Times bestselling author of 12 books on personal finance and won “book of the year” awards from the Institute for Financial Literacy and the Society of Business Writers. The podcast is available on-demand globally across all major podcast platforms, including Apple PodcastsiHeartRadioGoogle PodcastsSpotifyStitcherYouTube and TheTAYF.com.

Industry Views

CES2023: Introducing Smellovision and Other Delights

 
By Holland Cooke
Consultant

A week ago, air travel was pretty much an oxymoron. But Southwest got me here just fine, and some hundred thousand other tech buffs are also inbound. Consumer technology is a half-TRILLION-dollar business here in the USA alone. And for those of us in 100-year-old broadcast radio, what’s here is both exciting and humbling.

Media threat assessment

The Daily Mail reports: “BBC could turn OFF its TV and radio channels within a decade.” Its director says they’re “planning for an online-only future beyond 2030.”

“TV” had already morphed into “video” – and “radio” to “audio” – before the pandemic shutdown, which accelerated lots of other trends-already-in-motion.

– Like radio broadcasters, many others are in permanent work-at-home mode, a body blow to “morning drive.”  Among conference sessions here: “Metaverse Meets Office Space.”

– As shopping moves from brick-and-mortar to e-commerce, local retailers need local radio more than ever. The shopping malls that haven’t yet closed are being repurposed into “mixed-use retail/residential” and community colleges and healthcare facilities and other second acts.

– So, yuh, I’m here, to learn how new hardware and software are accommodating listeners’ changing media consumption preferences. And I am encouraged to encounter others (too few) from the radio family who are here too.

Among new media I’m eager to see – and get a whiff of – is “AromaPlayer®, the only system capable of adding scent to your videos.” Yes, smellovision.

Who’s hungry?

Increasingly, everyone. With climate change and population growth challenging our future food supply, CES has scheduled presentations on “Reinventing the Food System for a 10 Billion Person Planet” and “Scaling Towards a Trillion Dollar Alternative Protein Industry” and there’s even “Meals on Mars: The Race to Create Food in Space.”

And why should Elon Musk and Jeff Bezos and Richard Branson have all the fun? There’s a session on “Investing In Space.”

Daily radio updates, help yourself

I’m reporting from CES all week for TALKERS…and for you. I am voicing daily 60-second radio reports for air through Friday 01/06. You can download them night-before at HollandCooke.com. Air as many times on as many stations as you wish. No password, no further permission needed, no paperwork, no national commercial. If you can sell a local sponsorship, keep the money.

 Holland Cooke (HollandCooke.com) is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” HC is a consultant working at the intersection of broadcasting and the Internet. Follow him on Twitter @HollandCooke

Industry News

iHeartMedia Unveils New Deals for Voice Assistant and Automotive App Integrations

The company reveals five new integrations for the iHeartRadio digital audio app. Two of these are with electric vehicle companies Fisker Auto and VinFast as the iHeartRadio app will be included in the infotainment systems of those companies’ cars. Mobility AI firm Cerence teams with iHeartRadio to provide voice recognition for the app in vehicles while Native Voice – an on-demand voice assistant library that enables users to communicate directly by voice – collaborates with iHeartRadio for voice recognition to access content. Also, iHeartRadio is now integrated into the TomTom Digital Cockpit for seamless use on the vehicle display.

Industry News

Yesterday’s Hottest News/Talk Media Topics

House Speaker Stalemate, Damar Hamlin Status, Border Security, Abortion Pill Ruling, Russia-Ukraine War, New Covid Variant, and Extreme Weather are among the top News/Talk stories yesterday (1/3). U.S. Rep. Kevin McCarthy’s thrice-failed bid to be Speaker of the House for the 118th Congress; the health status of Buffalo Bills safety Damar Hamlin, the NFL’s rescheduling quandary and the issue of player safety in the NFL; the migrant problem at the U.S.-Mexico border and in Florida; the FDA finalizes rules to allow the abortion pill to be available at retail pharmacies; the Ukrainian attack on a makeshift Russian base that killed possibly hundreds of soldiers; concerns about the new XBB Covid variant; and the extreme weather in California and other parts of the country were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

Industry News

KIRO-FM, Seattle Talk Host Dori Monson Passes at 61

Longtime Seattle talk radio personality Dori Monson died unexpectedly on Saturday (12/31) at a Seattle hospital after suffering a cardiac event on December 29. KIRO-FM, Seattle owner Bonneville International and the Monson family stated that Dori Monson had been dealing with health issues over the last few years. Bonneville says Monson hosted “the top-rated ‘Dori Monson Show’ airing 12:00 noon-3:00 pm on KIRO-FM. He was 61 years old and leaves behind a beloved wife and three adult children.” Monson attended the University of Washington and worked at KING-TV and KING Radio before joining KIRO in the early 1990s. Monson was a legendary talk radio presence in the Seattle market and will be sorely missed.

Industry News

George Noory Celebrating 20 Years as Host of Coast to Coast AM

This month marks the 20th anniversary of George Noory’s hosting Premiere Networks’ “Coast to Coast AM.” The four-hour overnight talk show is heard on more than 640 radio stations across the U.S. Noory says, “Hosting ‘Coast to Coast AM’ has been an incredible journey that keeps on giving. It’s hard to imagine my life without this tremendous program, and I’m so thankful to the audience who has motivated and inspired us to continue growing and evolving the last 20 years. I’m also thankful for Premiere and our entire production team for their support – they’re simply the best and I couldn’t do it without them.” Premiere Networks president Julie Talbott comments, “Entering his 21st year as host of ‘Coast to Coast AM,’ George continues to engage millions of overnight listeners across the country with the passion and enthusiasm he had at the very beginning of our partnership. It takes a special talent to not only maintain an audience, but also grow it over the course of two decades. We couldn’t be happier to celebrate this milestone with George as we continue to deliver the best overnight talk radio program while providing unparalleled results for our partners.”

Industry News

Syndicated Host Rob Carson Debuts on ‘The Pulse of New Hampshire’ Network

Newsmax Radio’s “The Rob Carson Show” begins airing live today (1/3) on Binnie Media’s multi-signal network of news/talk stations branded “The Pulse of New Hampshire.” Carson’s program airs from 12:00 noon to 3:00 pm on WTSN-FM, Dover; WTPL-FM, Hillsborough; WEMJ-FM, Laconia; as well as two HD2 signals. Newsmax says the network reaches a combined population of nearly a million listeners. Newsmax Radio CEO Lee Kinberg says, “I know firsthand the power of Binnie Media’s talk stations and we look forward to working with their great team and bringing Rob Carson to one of the most politically influential audiences in the country.” Binnie Media VP of programming Michael Czarnecki comments, “In the world of talk radio, we find so much of the same programming. We are thrilled at the addition of Rob Carson as this move, along with the recent addition of ‘America at Night’, and the rest of our dynamic lineup, make for a unique form of talk radio. Offering educated discussions and different perspectives on the topics of each day.” Carson’s program is now airing in 16 rated markets. In addition to the radio show and podcast, “Rob Carson’s What in the World,” a humorous review of the week’s news, airs every weekend on Newsmax TV.

Industry News

Radio Personality John Osterlind Dies at 55

According to a report from WWL-TV, New Orleans, radio host John Osterlind died late last week at age 55.  Authorities found him unresponsive at his apartment on Thursday (12/29) and at this time the cause of death is unknown. Osterlind had been morning host at Audacy’s classic rock WKBU, New Orleans. While he worked in rock formats during his career, he’d also served at news/talk stations, including iHeartMedia’s WRNO-FM, New Orleans and then-Entercom’s WRKO, Boston.

Industry News

Louisiana Talk Host Moon Griffon Joins WBRP-FM, Baton Rouge for Late Mornings

Talk radio pro Moon Griffon begins hosting the 9:00 am to 11:00 am talk show on Guaranty Media’s news/talk WBRP-FM, Baton Rouge “Talk 107.3” today (1/3). Guaranty Media VP and general manager Gordy Rush states, “We are excited to add Moon Griffon to the ‘Talk 107.3’ weekday lineup and increase the amount of local programming. The Hayride calls Moon Griffon the state’s ‘most prominent talk host,’ and we think the timing is perfect with the upcoming elections in 2023.” Griffon’s addition to the lineup forces some changes with the “FOX News Rundown” moving to a 4:00 am start and FOX News Radio’s “The Brian Kilmeade Show” airing from 11:00 am to 1:00 pm. WBRP morning host and program director Brian Haldane adds, “With Moon’s voice and opinions on Louisiana politics, it just makes sense for him to be on in the Capital City. This means we’ll be covering Louisiana for five straight hours from 6:00 am to 11:00 am every weekday morning.”

Industry News

St. Louis News Pro Larry Conners Joins NewsTalkSTL

Next Monday (1/9), St. Louis market television and radio personality Larry Conners joins Gateway Creative Broadcasting’s conservative talk simulcast KNBS-FM, Bowling Green; K270BW, Bellefontaine; and KLJY-HD2, Clayton to host “The Larry Conners USA Daily Report” airing at 6:00 pm nightly. Additionally, the station will air “The Conners Commentary” feature at 12:03 pm, and 3:30 pm. Conners says, “The fabric of my journalistic soul still requires that I am fair, but now, I freely express my opinions. I am thrilled to join the ‘NewsTalkSTL’ family and be part of the city’s newest and fastest-growing radio station.” Conners anchored St. Louis television news broadcasts from 1975 to 2014 before making the move to radio. Station president of programming Jeff Allen says, “This is the first, major change to our weekday line up since signing on a year and a half ago. That speaks to how significant we feel adding Larry is. Larry Conners is a strong, local, conservative voice that needs to be heard.”

Industry Views

My Top Five Sales Tips to Make 2023 Your Best Year Ever!


By Kathy Carr
President
HCRN

2023 is here and those of us in radio sales have our work cut out for us.  Hope the following tips are helpful to you.

1. Celebrate your client’s joyous moments and victories. It could be the birth of a grandchild, birthday or company expansion. Take time to buy a baby gift, send flowers or even just a card. One in the mail is better, but an electronic message can do the trick as well. I prefer the ones sent via snail mail, because they are always opened. It shows that you made an effort. Back in my early 20s, a colleague pulled out a tattered calendar and asked me if I knew what it was. Of course, I didn’t. She told me this was where she kept her list of clients’ birthdays. I don’t remember her name, but I do remember the tip.

2. Grow your existing client base. One of our top clients for 2023 was one of our more modest buys in 2022. Take the time to listen to everyone and find out what is working (and what isn’t). Then try to match their needs with what you have to offer. Make that difficult trip to visit them in person. You can have a great phone relationship, but there is still nothing like face-to-face. It forever changes the relationship. Zoom is not the same as in-person, obviously. If your customers seem unwilling to meet, suggest lunch. It will be well worth it.

3. Don’t take your long-term clients for granted. Our longest-running advertiser has been with us for more than 25 years. Keep the copy fresh and suggest new marketing ideas.  Those bedrock clients are your greatest strength. Without them, you cannot succeed. As in a marriage, don’t stop trying.  Let them know you value them and care. Call them once a month and not just when the invoice is past due. Email them an article about their business. Wish them a Happy New Year. It’s not too late. Even if it is just a text.

4. Network with your friends. One of our top clients came from a random phone call from a friend. It wasn’t even about advertising. He was asking for a favor about something totally different. When he began talking about the person who wanted a favor and was telling me about his business, I instantly realized that this company would be a great advertiser for the network. The client has been with us for years now and as a result of that one simple call advertises on radio throughout the country. You don’t know who knows who. Listen to your friends. Your next big client could be right in front of you.

5. My last tip may be controversial but is critical if you truly want to make 2023 your best year ever. I don’t believe in the old saying, “The customer is always right.” We’ve all known clients that are verbally abusive, liars and just an overall pain-in-the-you-know-what. There comes a point when if you are spending hours daily kowtowing to just one client, you have to consider the time it is taking away from new business, other customers and also your own personal mental health. If someone in any part of your life is sucking the living energy out of you, you need to move on, or you will remain stagnant and 2023 won’t be your best year ever.

Whatever else you do in 2023, remember to work hard, have fun and of course never give up. Happy 2023!

Kathy Carr is president of HCRN which distributes the Howie Carr Show and Grace Curley Show. She can be reached at Kathycarr@Howiecarrshow.com

Industry Views

PENDING BUSINESS – Hello New Year

 
By Steve Lapa
President
Lapcom Communications Corp.

The calendar has officially changed. Hopefully your checks will start saying 2023 and it’s time to dig in and get back to work. Wait, does anyone still write checks? For sure your Q1 plan is complete and ready for action.

Let’s look at the first two major events in Q1, as each represents sales opportunities for virtually every radio format.

The Super Bowl is in five weeks. You don’t need to be selling sports talk radio or the gameday play-by-play to capitalize on the most-viewed sporting event in the media. The audience numbers connected to this event are now legendary. Nearly 1 billion viewers watched the 10 highest-rated TV broadcasts of the Super Bowl. As we sell the value and results of radio/audio, the TV numbers simply support the social impact of the event. Whether your radio station will broadcast the game or not, there is a sales opportunity for the seller pitching the right package to the right advertiser. This year the competition for local ad dollars will be heightened as we deal with inflation, recession, and lingering supply chain issues. The traditional “bars and cars,” big screen TV sales and even gameday gear-up may all be impacted at the local advertiser level. Sharpen your pencil and package creatively with all assets on board.

Valentine’s Day in six weeks. We are projected to spend nearly $ 24 billion on Valentine’s Day – or about $175 per person. That puts Valentine’s Day neck-and-neck with Mother’s Day. So, wining and dining, flowers, jewelry, spa day, greeting cards, gift certificates, it’s all part of this great tradition that has defined February for nearly 1,600 years. Yes, you can go back to the Romans for the first celebration. For sure the Romans had a way to promote the Valentine’s Day festivals that spread the word far and wide leading to the traditions we have today. The sales opportunity connected to Valentine’s Day is a simple four step process:

1. Cover the traditional categories.
2. Open your thinking to new opportunities.
3. Be ready to respond to “We sell out, anyway.”
4. Full asset packaging.

Getting back in the saddle and regaining your sales rhythm may take a few cranks of the engine. But like riding a bike, the muscle memory kicks in and before you know it, you’re coasting again. Happy Selling!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Nationally Syndicated Talk Host Wayne Allyn Root Named to Best-Dressed List


Pictured here is USA Radio nationally syndicated talk radio host Wayne Allyn Root showing off the style that has named to the 14th Annual International Best Dressed List. He joins other notables on this year’s list including Melania Trump, President Joe Biden, and new Italian Prime Minister Giorgia Meloni. Root’s style was described as “former President Donald Trump’s New York-style of dressing meets Vegas flair!”

Industry News

Past Weekend: Top News/Talk Stories

New Congress/McCarthy Speaker Bid, U.S. Rep. Santos, Trump Tax Releases, Border Security, Russia-Ukraine War, COVID XBB Subvariant, Idaho Murders Case, and Winter Storms were among the top news/talk stories discussed over the weekend. Today’s beginning of the 118th Congress and Republican Kevin McCarthy’s bid to become House Speaker; the case of incoming freshman U.S. Rep. George Santos who’s admitted to falsehoods on his curriculum vitae; the release of former President Donald Trump’s tax returns by the outgoing Democrat-controlled House; the state illegal immigration at the U.S.-Mexico border; the latest escalation in the Russia-Ukraine war; concerns about the new COVID Omicron subvariant XBB; the arrest of Bryan Kohberger in connection with the deaths of four Idaho college students; and the winter storms affection much of the U.S. were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

About TALKERS

TALKERS (commonly referred to as “TALKERS magazine”) is the leading trade publication serving the talk media industry in America. It was dubbed “The Bible of Talk Radio” by Business Week as it initially focused on news/talk, all news, all sports, and a variety of spoken work genres emerging on the radio dial. As technology and media trends evolved over the years, the publication expanded to serve the forms of talk media beyond just talk radio — which includes talk content distributed digitally, via satellite and on cable television.

TALKERS was launched as a print publication during the Summer of 1990 by its founder Michael Harrison, a multi-format radio broadcasting innovator and industry trade journalist who has been at the center of many of the exciting pop radio revolutions of the past half-century, both on air and behind the scenes.

TALKERS is published in digital-only formats and features news stories, photos and videos relevant to the non-stop happenings in talk media with a focus on top hosts and stations, developments at the networks, interviews with movers and shakers, the opinions of industry leaders, advertising sales trends and fast-breaking developments in technology.

TALKERS also conducts ongoing research of the topics and opinions discussed and expressed on hundreds of talk stations and programs across America and compiles them into surveys and graphs which have become the standard of the industry.

In addition to talk broadcasters using TALKERS research as a guideline to see where they fit into the industry landscape, the consumer press also regularly turns to the publication to capture the mood of the public as it is expressed in talk media in addition to learning about what’s happening in the business. Hardly a week goes by in which TALKERS is not cited in a major publication or TV broadcast dealing with news stories, public opinion or talk media specifically.

According to TALKERS publisher Michael Harrison, “Talk media is collectively the most accurate bellwether of American public opinion in the mass media today.”

Since 1990, the growth of TALKERS magazine has been parallel to that of the talk radio industry – which includes its many sub-formats – with many observers crediting the publication with not just chronicling the talk radio phenomenon, but playing a significant role in supporting and fueling the medium’s spectacular rise to prominence. Talk radio is the most-listened to radio genre today and certainly the most important.

TALKERS has an international readership in the English-speaking world that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, South Africa and Hong Kong), including the most important talk show hosts on air, online, on satellite and in podcasting.

TALKERS magazine readers also include the top executives of TV networks, management at the largest entertainment companies, editors of major publications, members of congress, governors of states, and even the President of the United States. And, the hardcore fans of talk radio — its most dedicated listeners — are consumers of the content on Talkers.com and its affiliated products.

TALKERS magazine advertisers include radio program suppliers, broadcast equipment manufacturers and distributors, book publishers, record companies, political action committees and more.

Because of the phenomenal growth of talk media, its impact on society, and the colorful nature of both its personalities and its listeners, TALKERS magazine emerged in the 1990s as one of the most important trade journals in American industry and on the contemporary cultural scene. Now, with the industry headed boldly into the third decade of the 21st century, and with the exponential growth of the many spoken-word formats and delivery systems, TALKERS magazine’s potential for expansion is unlimited.

TALKERS magazine’s writers include some of the most respected media professionals in the country and it has published exclusive print, audio and video interviews with some of the nation’s most important newsmakers. These include Presidents of the United States, key broadcasting executives, business and government leaders, as well as show business figures.

TALKERS magazine has expanded into an array of media beyond its writings. It has organized and presented the talk media industry’s longest-running and most important national convention – now in its 25th consecutive year in addition to countless individual forums, seminars and radio rows around the country on subjects that include politics, foreign policy, domestic violence, health care and economics.

TALKERS magazine and the talk media are very much a part of each other and on the move toward playing an even larger and increasingly more important role in digital-era America!

Sales

Pending Business: When the Crystal Ball Is Foggy

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Its seems the current economic cycle is being driven by a sweeping round of cutbacks and strategic business re-focus now moving into the mainstream.

From Disney and Meta (parent of Facebook) to Walmart, the pressure is on to deliver positive performance in a cloudy economy. In plain English, it’s time to cut costs and push suppliers to share the pain. Yet prices continue to go up. Maybe it’s the fault of COVID’s unpredictable economic impact or some international collusion, or better yet, just a plain old foggy crystal ball in the CEO’s office. My vote is all of the above. But what does any of this have to do with your day-to-day sales? The short answer is: Everything.

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Sales

Pending Business: Gear Up for the Holiday Season

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Before you know it, the midterm election spin will fade, and the holiday season will begin.

For many of us, food, family, friends — maybe a little political chatter –and football will dominate Thanksgiving Day. No matter what your preference, please remember a special thank you for all the heroes and their families who protect our health, safety and freedom.

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Features

Barry’s Bibi Stands Tall

By Mike Kinosian
TALKERS magazine
Managing Editor

 

NEW YORK — With apologies to Abraham Lincoln for taking modification liberties with a highly exemplary quote attributable to our esteemed 16th president, but a person never stands so tall as when they stoop to help someone in need.

Over the past several decades, one particular eclectic woman has provided comfort by physically reaching down to offer uplifting comfort, while at other times, providing entertainment while delicately perched… on stilts.

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Sales

Pending Business: How Do You Handle Mistakes?

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. — Regular readers of this column know I am Florida based.

I needed a new screen door for our patio area one year prior to Hurricane Ian. Simple, you say. Not so simple in Florida where colors fade, styles change, hinges, pistons, handles, locks, are all exposed to the salt air yet still need to match and last. Most challenging is getting a replacement door to close and lock in place unassisted. When my screen door repair company finished, it worked perfectly. Within five days, the door would not completely close. They returned to fix it. About 10 days later, same issue; they returned to fix, again. And a third time. By now the project was a loss leader and the screen door company was more protecting a reputation than looking at their bottom line. Now the owner, toolkit in hand, returned to fix the issue. Finally, after four trips and adjustments all is good and there was never another charge or uncomfortable conversation. So, what does this have to do with radio sales?

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Advice

Monday Memo: Podcasting? Think How-Long, Not How-Many

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — You might know of the Pareto Principle, also called “The Rule of 80/20,” which states that 80% of sales come from 20% of customers. Ask any retailer. And radio audience measurement bears this out too. 70%+ of listening comes from 20%+ of a station’s listeners.

Because most podcasts are free, many are downloaded

But how many actually get heard? And how many get heard in their entirety?

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Advice

Monday Memo: Plan NOW for the Big Story

By Holland Cooke
Consultant

 

BLOCK ISLAND, RI — After Putin said he’s not bluffing about tactical nukes, it’s prudent to take time to re-familiarize yourself with your network’s continuing coverage routine. When-the-fit-hits-the-shan they’ll shine, and news/talk stations need to be conspicuous.

  • Know now how you will be alerted when the net’ goes wall-to-wall or offers in-and-out updates during the hour.
  • WHO will do WHAT to break-into syndicated shows? In many clusters, a single person manages multiple stations’ largely-automated programming. Which staffer can pivot?
  • Use cluster-mate stations to remind their listeners that your news/talk stick is all-over-this.
  • When “The Big Story” blocks-out the sun, anyone at home will be glued to TV; so say “Stick with us when you’re in the car…”

This isn’t just Ukraine-watch. Gun nuts like that Buffalo supermarket shooter walk among us. And we’re recently reminded that so-called “100 year” storms come lots more often lately.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of radio and the Internet. And HC is author of the E-book “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download here: and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. And he’s offering FREE 60-second on-air features: “Inflation Hacks: Save Those Benjamins.” HC Follow him on Twitter @HollandCooke

Sales

Pending Business: The Assumptive Renewal

By Steve Lapa
Lapcom Communications Corp
President

 

PALM BEACH GARDENS, Fla. –Will somebody please tell me who came up with this annoying habit?

Just email a schedule to a current client, build in a price increase attributed to everything from “political” to demand, and push your client to authorize.

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Features

‘Serial’ Wisdom

EDITOR’S NOTE: This article was originally published in TALKERS magazine on December 23, 2014. The release of Adnan Sayed from prison last week put the investigative podcast “Serial” back in the spotlight. 

 

By Bill McMahon
The Authentic Personality
CEO

 

EAGLE, Idaho — I first learned about “Serial” the podcast from my Twitter feed. It was a day I was thinking a lot about the future of radio and audio entertainment. I was feeling pretty pessimistic. The current crop of news and talk programming on radio wasn’t giving me much hope. The headline style news delivered by most radio stations has become a commodity available on demand on multiple platforms. The superficial reports of common crime, ordinary human misfortune, politics and political process that dominate the radio news menu aren’t distinctive, interesting or relevant to the lives of most listeners. Talk programming is limited to conversations about sports and politics from a conservative political perspective. Digital audio initiatives from radio broadcasters are primarily repurposed radio programs offered as podcasts. The lack of imagination, innovation, and variety in audio content created by radio broadcasters left me feeling depressed about the future of the business to which I’ve dedicated most of my professional life.

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Sales

Streaming Has Saved Talk Radio

By Kathy Carr
Howie Carr Radio Network
President

 

BOSTON — Recently, I was signing up a new affiliate for “The Grace Curley Show” and one section of the agreement dealt with “territory,” meaning the area covered by the station’s terrestrial signal.

The template for this agreement was created just eight years ago, in 2014, but it now seems so archaic. With all the ways you can listen in 2022, what does it matter how strong the signal is and what exactly is “exclusive territory?” Because there is no exclusive territory now.

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