Monday Memo: Double-Check Baseball Sponsors’ In-Game Copy
By Holland Cooke
Consultant
Spots that crow “Baseball is back!” were real welcome in April… and sound real OLD by now.Even if that’s not a copy point, can you freshen the client’s pitch? Simply asking sends-the-message that you’re on-the-ball… and you didn’t wander away once the deal closed.
And buy ‘em some peanuts and Cracker Jack. Every time we’ve taken advertisers up to the radio booth in a Major League Baseball park, they felt like VIPs. Do selfies with the announce team and that breathtaking view in the background, and they’ll show EVERYONE.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
million. At the time the deal was announced in February, Saga Communications president and CEO Chris Forgy stated, “We regretted missing the opportunity to acquire these stations a number of years ago when the Neuhoff family acquired them. These stations are a great fit for Saga. We see a lot of opportunity with these stations and this market and are pleased that the family has decided to entrust Saga with continuing these station’s long-standing heritage of serving the Greater Lafayette region. Saga intends to continue building its business in radio by identifying and acquiring middle market stations in dynamic communities.” KALIL & CO., INC was the exclusive broker.
Komando Show” content provided to the station on Friday evenings “is getting great traction with listeners” with the audience nearly doubling (Persons 18+) in the 7:00 pm to 8:00 pm hour from Spring ’23 to Fall ’23. Additionally, Cox Media Group’s WSB-AM/WSBB-FM, Atlanta is adding that hour to its lineup on Saturdays from 5:00 pm to 6:00 pm; Hubbard Broadcasting’s WTOP, Washington is adding the “Digital Life Hack” daily feature; and Red Apple Media’s WABC, New York adds both the “Digital Life Hack” and “Daily Tech Update” features.
Today, consultant Holland Cooke writes, “With 850-plus confirmed 2024 tornadoes – just halfway through the season – each night’s network TV newscast can make you “thankful that we don’t live THERE…” And with more gnarly weather on the way this week across much of the USA, he reckons that, “regardless of your format, your station can be the weather button that listeners will push, and advertisers can sponsor.” And he suggests a tactic proven over 80 years ago. 
reach. “Republicans listen to more AM/FM radio than other groups, with an index of 109 (or 9% more listening than average). The ad-supported spoken-word channels on SiriusXM are a particularly efficient place to find Republicans, with an index of 146. Meanwhile, podcasts stand out as the more efficient platform for reaching Democrats, indexing at 121. And what about those elusive Independents, who often tip an election? Both streaming music, and in particular music videos on YouTube, over-deliver for these potential voters, with indexes of 103 and 123 respectively.” Edison adds, “Regardless of the party that buyers are trying to reach with political ads, audio stands out as a superior pathway to reaching voters. Audio provides enormous audiences and often a far less cluttered political environment than other ad channels.”
afternoon drive “Von Haessler Doctrine” show hosted by Eric Von Haessler, adding the 3:00 pm hour to the program that now airs live from 3:00 pm to 7:00 pm. Von Haessler made the announcement of the change on the air saying, “It’s a new day. It’s a new age. It’s a new era. Some people tuned in expecting something else. Maybe they’re a little upset. Give us a try. You might like it. It’s going to be this way no matter what.” 
digital. iHeartMedia Cleveland market president Keith Hotchkiss says, “We are delighted to announce the well-deserved promotions of Cindy Hunter and Lauren O’Brien within our sales leadership team. Their exceptional skills, dedication, and vision will undoubtedly propel our market forward and reinforce our commitment to delivering innovative solutions and remarkable experiences for our clients.”
East, the Newscast category for its July 2023 coverage of the Commanders sale and the Overall Excellence category. The WTOP digital team was recognized overall in the Digital category for WTOP.com. Individual awards went to WTOP reporter Matt Kaufax in the Feature Reporting category for his piece on Martin’s Tavern turning 90 and to WTOP associate producer Veronica Canales in the Excellence in Writing Category for her piece on the Dr. Seuss Experience. WTOP director of news and programming Julia Ziegler comments, “Our team’s mission every day is to deliver the latest news to the DC region and help the people who live in our communities. It is a huge honor to be recognized for that work with six regional Murrow awards.” 
commercial radio station in Memphis, Tennessee, featuring a conservative talk radio format. It is the only locally owned news/talk station in the Memphis area. Known as ‘The Mighty 990,’ the station is owned by Todd Starnes via Starnes Media Group, LLC. The station serves the Memphis metropolitan area. KWAM’s studios are located in Memphis, while the transmitter is in Marion, Arkansas. KWAM signed on the air on February 9, 1947.”
broadcasts starting three hours before each kickoff with “Patriots Preview.” Jim Murray continues as the main pregame host, with Marc Bertrand also hosting some select games. Chris Gasper, Boston Globe columnist and co-host of the popular “Gasper & Murray Show,” returns for his 10th season as the pregame co-host. Station PD Rick Radzik states, “The Patriots have been a cornerstone of our programming since we launched the ‘Sports Hub.’ As the team enters this new era, I’m thrilled that ‘98.5 The Sports Hub’ will be the home of the game broadcasts for the next decade, while also continuing to provide an outlet for Pats fans to talk football year-round.”
alongside Jeff Deminski on Townsquare Media’s news/talk WKXW-FM, Trenton “New Jersey 101.5.” It’s unclear whether this move was budget related or precipitated by something else, but Doyle’s info has been scrubbed from the “New Jersey 101.5” website and Deminski is listed as solo host in afternoons. Deminski and Doyle had been on-air partners since 1994, serving two stints with NJ101.5 from 1994 – 1999 and from 2011 to the present. TALKERS’ attempts to contact management at the Townsquare Trenton offices were unsuccessful.
plus three music brands. Williamson previously served as SVP of sales for the station group. iHeartMedia area president for St. Louis and Indianapolis John Beck says, “Leon is a solid and very thoughtful leader. In his nearly two years at iHeartMedia Indianapolis, Leon has done a fantastic job building a solid team and fostering a deep connection with the Indy community. We are excited to have him at the helm in Indianapolis, continuing to drive our success and innovation.” Williamson comments, “As the new market president at iHeartMedia Indianapolis, my commitment is to lead with purpose and uplift our community. My mission is to leverage the power of audio to empower voices, inspire change, and build a legacy of unity and progress.”
driving business development. Salem Surround VP and general manager Jon Latzer comments, “Christian Kligora is a generational find and will help Salem Surround achieve both revenue growth and help with operational efficiencies. We are excited to have him join our expanding team while leading our Western Region to new heights of success.” Kligora states, “I’m excited to join the fantastic team at Salem Media. Joining Salem represents a unique opportunity to contribute to a media landscape that values integrity, innovation, and impact. I am eager to partner with our linear/digital sales teams to explore innovative ways to connect with our audience.”
over 2022, and that home break-ins to get key fobs are on the rise. New Jersey 101.5 senior political director Eric Scott says, “These are not teens looking for a joyride. Sophisticated criminal enterprises are behind the majority of car thefts in New Jersey with proceeds being used to fund international crime and terrorism.” The program’s panel will include New Jersey Attorney General Matthew Platkin, Monmouth County Sheriff Shaun Golden, Marlboro Mayor Jonathan Hornik, New Jersey Congressman Josh Gottheimer, and Christine O’Brien, president of the Insurance Council of New Jersey.
News and The World. Lothian is currently the executive producer of “The World.” GBH president and CEO Susan Goldberg states, “Dan has impeccable credentials and is respected by colleagues throughout GBH and by journalists across the globe. With his background in both breaking news and longform features, and with deep experience in radio, television, and across digital platforms, he is ideally suited to lead coverage for today’s audiences.” Additionally, Tinku Ray, currently managing editor for “The World,” will be promoted to executive editor of the program.
shows looking for syndication opportunities. With all the changes in our industry it was the natural progression to provide a full range of services to our clients and work with our partner Salem Radio Network. CRN’s new syndication effort will use the Westwood One Wegener system. CRN says this project came to fruition with the help of radio industry affiliate relations pro Jon Patch, who comments, “I’m proud to be working with Mike and the CRN team to offer the newest technology from Westwood One and Wegener. Most radio stations already have this technology in their racks, which brings the most success to our partners.” CRN currently syndicates “The Michael Medved Show,” “The Ron Cey Show,” “The Fred Dryer Show,” “The Conversation,” “Speaking Out America,” “What’s Cookin’ Today,” “What’s Cookin’ on Wine,” “The Lounge,” and more.
received a notice from Nasdaq for not filing its Annual Report on Form 10-K for the fiscal year ended December 31, 2023, in a timely manner. Urban One has until June 7, 2024, to file or submit a plan to regain compliance. If Nasdaq accepts the compliance plan, Nasdaq may grant the company an extension of up to 180 calendar days from the due date for the initial delinquent filing, or until September 30, 2024, to regain compliance. Urban One states that it is working diligently and expects to file its Delayed Filings on or before June 7, 2024, which would eliminate the need for the company to submit a formal plan to regain compliance.