Industry News

Top News/Talk Media Stories Over the Weekend

The late-hour deal in Congress to prevent a government shutdown; Congressman Matt Gaetz’s threat to try to remove Kevin McCarthy from his House Speaker position; the Trump Organization fraud trial in New York City; the 2024 presidential race; speculation about who California Governor Gavin Newsom will name to replace Dianne Feinstein in the U.S. Senate; the U.S. migrant crisis; and the U.S. Supreme Court returns from its summer breaks to take on cases including Second Amendment issues and more were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

15th Annual “Hurley in the Morning” Charity Dinner & Silent Auction Set for Tonight (9/29) in AC

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One of the most respected and impactful local talk radio-related charities in America – Townsquare Media-owned WPG, Atlantic City, NJ host Harry Hurley’s “Hurley in the Morning Charity Dinner & Silent Auction” – is set for tonight (9/29) at the Resorts Casino Hotel in its iconic Ocean Ballroom. This marks the 15th installment of one of the Garden State’s most important annual civic events. More than 263 guests are expected to attend including a who’s who of elected officials, business leaders and broadcast industry luminaries as well as various members of the community. FOX News Radio and FOX News Channel superstar Brian Kilmeade will be this year’s guest of honor and keynote speaker. Kilmeade will be signing copies of his soon-to-be released historical book, Teddy and Booker T.: How Two American Icons Blazed a Path for Racial Equality (Sentinel, 2023). Former State Senator Bill Gormley (R-NJ) will receive the event’s first-ever lifetime achievement award. Since its establishment, the Hurley in the Morning Charity Foundation has raised more than $1.3 million to help non-profit public service organizations throughout New Jersey and beyond including the Broadcasters Foundation of America. Both houses of the legislature have voted to officially make today “Harry Hurley Day” in Atlantic County, New Jersey.

Industry News

Cincinnati to Name Street After Talk Host Lincoln Ware

Longtime Cincinnati talk radio host Lincoln Ware is being honored with a street named after him in the Avondale neighborhood. Ware currently hosts the 10:00 am to 1:00 pm show on Urban One’s WDBZ-AM, Cincinnati. He’s been on the air in the market consistently for the past 50 years, going back to hisim first gig at age 22 in WCIN-AM. WLWT-TV reports that Cincinnati Vice Mayor Jan-Michele Kearney will emcee the street-naming ceremony. She says, “Lincoln Ware is unbelievable. In my office in city hall, we keep the Lincoln Ware show on every day. Somebody’s assigned to listen, and they come back and say, ‘Here’s what they talked about today, listen to this.’ So, you know, we’re always well-informed.” The city says Ware is being honored due to his “lasting impact on the Cincinnati local media community and to health and wellness within the African American community with his Lincoln Ware Walking Club. His legacy, contributions, and dedication to the City of Cincinnati and its citizens will long be remembered.” See the WLWT-TV piece here.

Industry News

Cressy Walton Named VP of Sales at iHeartMedia Phoenix

iHeartMedia names Cressy Walton vice president of sales for the Phoenix Region, effective October 9. She most recently served with Alpha Media Portland as director of sales. The University of Arizonaim grad began her career in the Phoenix market. Phoenix region SVP of sales Nancie Sullivan comments, “I couldn’t be more thrilled to have Cressy join our team here in Phoenix. With her knowledge of the market and her extensive experience, she will be an integral part of the leadership team who will continue to strengthen our position in the market and in the Phoenix ad community.”

Industry News

Salem’s Tradup to Contribute to All Israel News

Salem Radio Network vice president of news & talk programming Tom Tradup is joining Near East Media’s All Israel News as a contributing editor. In this part-time role, Tradup will coach editors andim writers and will write weekly columns about Israel, the Arab/Muslim world, U.S. policy in the Middle East, as well as about the life of Christ followers in the region and the challenges facing the Church in the Middle East. He will continue his full-time position with Salem. Near East Media co-founder Joel C. Rosenberg says, “I could not be more thrilled that Tom Tradup has agreed to help All Israel News publish more great content and dramatically expand our traffic, reach, and influence.”

Industry News

“You Better You Bet” Adds Two Distribution Platforms

Audacy announces a series of content distribution partnerships to bolster the reach of BetQL Network’s sports betting show, “You Better You Bet,” hosted by Nick Kostos and Ken Barkley. The company partners with Stadium, an interactive sports network, to bring “You Better You Bet” to audiencesim nationwide via Stadium’s portfolio, WatchStadium.com/Live and Stadium affiliates YouTubeTV, The Roku Channel, FuboTV, Amazon, Samsung TV Plus, Tubi and more. Audacy also agrees to a deal with SiriusXM to air “You Better You Bet” on the satellite radio platform. BetQL Network VP Mitch Rosen says, “We’re thrilled to announce these strategic agreements with Stadium and SiriusXM, which will significantly expand the reach of ‘You Better You Bet,’ solidifying its position as the #1 sports betting podcast in the U.S.”

Industry News

TALKERS News Notes

PodcastOne announces that “The Prosecutors,” podcast hosted by Alice LaCour and Brett Talley, is being honored as the “People’s Choice: Creator of the Year.” The inaugural “Creator of the Year” award was voted on by thousands of fans and CrimeCon attendees and bestowed on Saturday (9/23) in Orlando at the second annual CrimeCon CLUE Awards.

FOX Business Network reports that its “Democracy 24: FOX Business Republican Primary Debate” was the most-watched program in linear television, digital and streaming on Wednesday evening, averaging 9.5 million viewers and nearly 2 million in the A25-54 demo on FOX News Channel, FBN, and UNIVISION, according to data from Nielsen Media Research.

Industry News

Top News/Talk Media Stories for Week of September 25 – 29

The likelihood of a government shutdown as GOP hardliners demand budget cuts was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the 2024 presidential race and Wednesday’s GOP debate, followed by the UAW strike and visits to Michigan by Donald Trump and Joe Biden at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media each week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

KBLA, Los Angeles to Present Specials Addressing “The Tape”

SmileyAudioMedia’s talk KBLA, Los Angeles is presenting two drive time special programs a year after “‘The Tape’ that rocked L.A. City Hall became public.” The station says the leaked recording of three Latino members of the Los Angeles City Council – then-council president Nury Martinez,im councilmember Kevin DeLeon and councilmember Gil Cedillo along with former labor leader Ron Herrera – reveals them uttering racist remarks, derogatory comments toward council colleagues, and disruptive, racially charged rhetoric about how the City Council could “skew” redistricting. The station says, “Now that a full year has passed, KBLA Talk 1580 will host two important conversations unpacking what transpired in the community since these divisive, hurtful comments were made and what the future holds for the City of Los Angeles.” Tavis Smiley will host a show featuring community voices on October 9 from 5:00 pm to 7:00 pm. Then on October 12 (from 5:00 pm to 7:00 pm), the Institute for Nonviolence in Los Angeles will host “Days of Dialog: The Anatomy of Anti-Black Racism and Bigotry.”

Industry News

Sullivan Promoted to SVP of Sales for iHeartMedia Phoenix Region

iHeartMedia announces that sales pro Nancie Sullivan is promoted from VP of sales to SVP of salesim for the Phoenix Region that includes news/talk KFYI-AM and sports talk KGME, plus six music brands. iHeartMedia Phoenix region president Linda Little says, “I am thrilled to have Nancie step into this role and lead our Phoenix sales team to the next level. I know Nancie will bring her passion, creativity and leadership talents to help us further grow our business and partnerships.”

Industry News

Red Apple Audio Networks to Rep “Lou Dobbs Business Reports”

Red Apple Audio Networks signs a deal with Lou Dobbs to handle exclusive network syndication and advertising sales for the “Lou Dobbs Business Reports.” The two-minute reports are delivered twiceim daily, previewing the upcoming market open and the afternoon report as a market wrap-up. It currently airs on 77WABC in New York. Red Apple chief John Catsimatidis says, “Lou has a remarkable understanding of market trends and fluctuations. He has the rare ability to be able to cut through the data and present insightful analysis in a concise manner. He’s a terrific addition to our lineup of big-name personalities.”

Industry News

Officially Rebranded PodcastOne Begins Trading on Nasdaq

PodcastOne, which began trading on Nasdaq under its new name at the open of the market on Tuesday (9/26), officially changes its name from Courtside Group, Inc to PodcastOne, Inc. Parent company LiveOne owns approximately 81% of the new company, which recently converted theim remaining unsecured convertible notes in the aggregate principal amount of $5.8 million at $3 per share. Following this transaction, the company is now debt free. The Courtside Group name was of the parent company founded by the late Norm Pattiz, who was known for sitting courtside at Los Angeles Lakers games from many years. PodcastOne’s president and co-founder Kit Gray comments, “The corporate name change to PodcastOne, Inc provides a true characterization of our company as one of the 10 largest podcast publishers in the U.S., ranked ahead of media giants Paramount, CNN and FOX.”

Industry News

iHeartMedia Unveils New Twin Cities Pro Basketball Deals

iHeartMedia Minneapolis announces new deals for streaming and radio partnerships with the NBA’s Minnesota Timberwolves and the WNBA’s Minnesota Lynx. As part of this multi-faceted partnership, every Timberwolves game will be available on the newly created Minnesota Timberwolves channel onim the iHeartRadio app. This is the first team with an exclusive streaming channel on the iHeartRadio platform. In addition, sports talk KFXN-FM “KFAN 100.3” becomes the basketball organization’s new flagship radio station for select Timberwolves games and the majority of Lynx games. iHeartSports president Kevin LeGrett states, “We are excited about this partnership and honored to be the broadcast and streaming home of the Minnesota Timberwolves and Minnesota Lynx. We are thrilled to deliver innovative Timberwolves and Lynx coverage, programming and integrations to millions of their fans across the state and beyond!”

Industry News

Yesterday’s (9/27) Top News/Talk Media Stories

Attempts to avert the looming government shutdown; the 2024 presidential race, Wednesday evening’s GOP debate and former President Donald Trump’s Michigan visit; President Joe Biden visits the UAW strikers in Detroit; the New York Trump Organization ruling; today’s expected formal opening of the impeachment inquiry into President Biden; the indictment of U.S. Senator Bob Menendez (D-NJ) on bribery charges; and American soldier Travis King is released by North Korea into U.S. custody were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS to Present Webinar on Protection Against Ransomware and Other Cyber Attacks for Radio Stations and Media Companies

Ransomware, the most common cyberattack, occurs worldwide more than 37,000 times each hour and the “Business Email Compromise,” a common scam targeting companies, is attempted approximately 156,000 times each day. The cost of these attacks is huge financially, but the losses due to scams and cyberattacks extend far beyond the funds stolen or required to remedy the problems after they occur. Downtime, data depletion, extortion demands, funds stolen by scams, reputation damage, and loss of intellectual property are all sources of extreme damage to media companies and radio stations which can be even worse when you factor in possible legal liability for failure to comply with proper cybersecurity standards. Radio and media companies, large and small, have been particularly hard hit by this growing criminal activity in recent years.

TALKERS, in conjunction with Scamicide (www.scamicide.com), is presenting an exclusive webinar forim radio and media company personnel focusing on where broadcasters are vulnerable and steps that should be taken to become more secure as well as comply with federal regulations. The 90-minute webinar will take place on Friday, October 20 at 2:00 pm ET.

This information-packed session will be conducted by Scamicide founder and TALKERS legal editor Steven J.J. Weisman, Esq. According to Weisman, “When it comes to the danger radio stations and media companies face from scams and cyberattacks, things aren’t as bad as you think. They are far worse.”

Weisman continues, “Your companies are further vulnerable through the many ‘Internet of Things’ devices, such as your internet connected copier and other devices, remote workers and third-party vendors, all of which become attack vectors. Making the situation even worse is the business model of sophisticated cybercriminals who sell and lease on the ‘Dark Web’ the complex malware they create to less sophisticated cybercriminals and now, through AI and deep fakes, cyberattacks and scams have become more effective.”

Steve Weisman is an attorney and a college professor at Bentley University in Boston where he teaches White Collar Crime and Media Law. He’s a prolific author and one of the country’s leading experts in scams, identity theft, and cybersecurity. Scamicide, which he founded, provides daily updated information about the latest scams, identity theft schemes and cybersecurity developments. Scamicide was named by The New York Times as one of the three best sources of information regarding COVID-related scams. Weisman is a frequent speaker and consultant regarding scams, identity theft, and cybersecurity. He was a consultant in an Equifax data breach class action and more recently advised Meta in regard to scams related to its WhatsApp app.

The cost of attending the webinar is $149 per person. Broadcasters can register by phone only with credit card. To register, call Barbara Kurland at 413-565-5413 or email info@talkers.com to receive a quick response.

Industry News

Damon Amendolara to Host Mornings on SiriusXM’s Mad Dog Channel

SiriusXM brings sports talk personality Damon Amendolara, a.k.a. D.A., to the Mad Dog Sports Radio channel to host the morning drive program “The D.A. Show with Babchik,” alongside longtime SiriusXMim personality Mike Babchik. Amendolara has been hosting a program on CBS Sports Radio since 2017. SiriusXM VP of sports programming Eric Spitz states, “D.A. is one of the brightest stars in sports radio today. He delivers a terrific blend of informative and thoughtful sports talk with creative, entertaining humor, which is what our listeners are looking for as they start their day. He and Babs will make a dynamic team as they lead off our programming each morning.”

Industry News

Maggie Gray and Andrew Perloff Named Morning Show at CBS Sports Radio

Audacy announces that Maggie Gray and Andrew Perloff are hosts of the new morning show on the CBS Sports Radio network as they move from afternoons to 6:00 am to 10:00 am daily beginning October 2. Gray spent three years as midday co-host at the company’s WFAN, New York and joinedim CBS Sports Radio in 2021. She’s also an analyst for SNY, appearing on “Baseball Night in New York.” Perloff joined CBS Sports Radio in 2022 after 13 years with “The Dan Patrick Show” where he earned the nickname “McLovin.” CBS Sports Radio brand manager Spike Eskin says, “Maggie and Perloff are going to be awesome in the morning. The way the show has grown and evolved over the last couple of years is so exciting, and we’re really looking forward to bringing their special mix of opinions, interviews and fun to the morning.”

Industry News

Cumulus Media and Former KTCK-AM/FM, Dallas Hosts Settle

The legal battle between Cumulus Media and former KTCK-AM/FM, Dallas midday sports talk hosts Dan McDowell and Jake Kemp is over as United States District Judge Karen Gren Scholer issues an order stating that the parties have resolved the matter and the parties are to file dismissal documents byim Friday (9/29). Cumulus objected to the two hosts publishing their “The Dumb Zone” podcast arguing that it violates the terms of their contracts, specifically the non-compete clause. McDowell and Kemp left “The Ticket” in July after being unable to come to terms on a renewal due to the two sides’ disagreement over digital initiatives. McDowell and Kemp had argued that Cumulus’ business is “the operation of terrestrial radio stations – old media – and it was only in that business that Plaintiff employed the Defendants.” Ultimately the two sides were ordered into mediation on the matter. The terms of the settlement have not been made public.

Industry News

Report: New York Public Radio to Cut Workforce by 12%

According to a report by Benjamin Mullen in The New York Times, public media firm New York Publicim Radio plans to reduce its workforce by 12% due to a “free fall in the advertising market.” The source is a memo to staffers from NYPR CEO LaFontaine Oliver. The story goes on to note that the organization employs about 340 full- and part-time workers at WNYC, classical WQXR, and the Gothamist news site. Read the Times piece here.

Industry News

KMJ-AM/FM, Fresno Raises $620,000 for Central California Food Bank

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Pictured above at last Friday’s 10th annual KMJ’s Feeding Families Fund Drive is station news anchor Liz Kern (left) and station talk host Ray Appleton – with his dog Elvis (right). The Cumulus Media news/talk station helped raise $620,000 for the Central California Food Bank. In the last decade, KMJ’s Feeding Families Fund Drive has raised a total of over $4.4 million to help feed area families in need. The fundraiser is conducted every year in partnership with the Musson family at agribusiness firm GAR Bennett, which very generously matches 50% of the total funds raised through the drive.

Industry News

Audacy Houston Raises $100k-plus for Barbara Bush Literacy Foundation

Audacy’s Houston radio stations helped raise more than $100,000 for the Barbara Bush Houston Literacy Foundation during the 4th annual Giving Week campaign. Audacy’s five stations – including sports talk KILT-AM Sports Radio 610 – launched the campaign in support of one of the Foundation’sim signature programs, My Home Library, which raises funds to provide home libraries to economically disadvantaged children in Houston. Audacy Houston SVP and market manager Sarah Frazier says, “Through the power of community and compassion, we’re delighted to help provide a brighter future for underserved children. We are proud to support the Barbara Bush Houston Literacy Foundation in their critical mission once again.”

Industry News

PodcastOne and Barbara Schroeder to Release Season Two of “Bad Bad Thing”

PodcastOne and director and Emmy Award winning journalist Barbara Schroeder are producing and distributing season two of the Bad Bad Thing series with this year’s podcast, “Bad Bad Thing: The Blackstone Sisters.” This limited podcast series goes behind the headlines that splashed acrossim Hollywood and the nation in 2015 when Jill Blackstone, a respected television talk show producer, was accused of killing her disabled sister Wendy and their rescue dogs. While Jill Blackstone claimed the deaths were caused by accidental carbon monoxide poisoning, police believe she produced the scene to make it look like an accident. Although the case against Jill Blackstone ended with a no contest plea deal, a new anonymous source has come forward to release evidence never before made public, so that the real story of what happened to Wendy Blackstone, and the secrets being kept by the Blackstone family, can finally be revealed.

Industry News

Yesterday’s (9/26) Top News/Talk Media Stories

The efforts in congress to avoid a looming government shutdown; the bribery allegations against U.S. Senator Bob Menendez (D-NJ) and his refusal to step down; the impeachment inquiry into President Joe Biden; the 2024 presidential race and tonight’s GOP candidates’ debate; former President Donald Trump’s legal battles; the Hunter Biden investigation; the Alabama redistricting case; the FTC and 17 states sue Amazon for monopolistic practices; the Writers Guild of America agrees to end its 148-day strike; and former White House aide Cassidy Hutchinson’s book Enough were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: Demo Talk

By Steve Lapa
Lapcom Communications Corp
President

imAttention news/talk radio sellers! Get ready to meet your new best friend… and it is not who you think it is.

Take a guess. Could it be a mega budget opening up from an advertiser targeting 55+?

No. How about your closest competitor admitting defeat and conceding it no longer makes sense to compete?

Close, but this could be better. This is the part where your new best friend becomes such a giant ally, making your demographic pitch so valid, you are left stone-cold speechless. This is where “The Golden Bachelor” answers the double “Jeopardy” question and you could become the next Ken Jennings of news/talk radio ad sales. Give up? Here is the story line.

The New York Times article “TV Networks’ Last Best Hope: Boomers” saluted, validated, recognized, and just about honored the news/talk radio 55+ audience value proposition. We could be talking about a new day for news/talk radio sellers.

When the highly resourced sales teams from linear network TV begin telling the same demographic value story that news/talk radio sellers have been telling forever, well then, it is time to start popping the champagne in your local sales department.

It seems that linear network TV programmers are finally conceding the 60+ audience is the remaining core audience for your favorite network television programs. According to the article, franchise programs like “Grey’s Anatomy,” and “The Voice” have median viewers over 64. Wait, what? Dr. Meredith Grey and the crew at Seattle Mercy are now appealing to seniors? It may have taken 400+ episodes, but the last man standing is indeed grey! The sellers at NBC, ABC, CBS, and FOX could start singing from the same demographic page as news/talk sellers and the harmonics are sounding wonderful.

Please don’t be silly enough to think this will ever get truly competitive. No friends, this is where everyone wins if the selling stays at the value level. Media habits are changing at mach 4 speed, and nobody knows the change part of the business better than the terrestrial radio business. From fragmentation to consolidation, we’ve seen it all. Is the best yet to come?

Smart radio sales teams will embrace this opportunity. Do you still pitch the “older demo” value proposition with the anecdotal Grace Slick is 83, Mick Jagger is 80, and Elton John is 76? Time to start talking about the scene where 70-year-old Jerry Seinfeld says to 74-year-old Kramer, “I’m movin’ to Florida! You comin’ with me or not?”

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

WWO: Why AM/FM Radio is a Great Place to Promote Podcasts

This week’s Cumulus Media | Westwood One Audio Active Group blog investigates the connection between AM/FM radio listening and podcast listening and concludes that “a majority of the podcast audience also listens to AM/FM radio and vice versa.” It reports that Edison Research’s Infinite Dial study reveals that of the weekly AM/FM radio audience 45% listen to podcasts weekly, 55% listen to podcastsim monthly, and 77% have ever listened to podcasts. “All of this podcast and AM/FM radio audience duplication means there are great cross-promotion opportunities.” Among the podcast audience, over half the ad-supported time spent goes to podcasts themselves at a 53% share. AM/FM radio follows with a 37% share. Distantly following are ad-supported SiriusXM (4%), ad-supported Spotify (3%), and ad-supported Pandora (3%). Additionally, MARU/Matchbox was commissioned to study Cumulus Media radio listeners who listened for at least an hour to stations in Dallas, Chicago, Detroit, San Francisco and Atlanta and were exposed to promos for eight Cumulus Podcast Network podcast titles. Overall, 54% of the Cumulus radio audience were aware of the eight Cumulus Podcast Network podcasts. A much larger promotion of heavy AM/FM radio listeners (67%) were aware of the podcast titles, and a whopping 75% of the heavy AM/FM radio streaming audience were aware of the podcast titles. Read the blog here.

Industry News

Liberty Media Proposes SiriusXM Merger

Numerous news outlets are reporting the proposal by Liberty Media to merge its business with an 83% stake in SiriusXM – Liberty SiriusXM Group (LSXM) – with the satellite radio company that become aim publicly traded company controlled by the conglomerate. Liberty Media CEO Greg Maffei says, “SiriusXM minority shareholders will also benefit from enhanced trading dynamics, including increased liquidity and likelihood of future index inclusion.” A merger between the two would result in SiriusXM minority investors owning about 16% of the new company, with Liberty Media controlling the rest. SiriusXM says it is evaluating the offer. Read the CNBC story here.

Industry News

Yesterday’s (9/25) Top News/Talk Media Stories

The looming shutdown of the federal government; the UAW strike affecting the Big 3 auto makers; the 2024 presidential race; the impeachment inquiry into President Joe Biden; former President Donald Trump’s legal battles; the corruption charges against U.S. Senator Bob Menendez (D-NJ); the U.S. migrant crisis; former White House aide Cassidy Hutchinson’s book Enough; and “NCIS” and “Man from U.N.C.L.E” actor David McCallum dies at 90 were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: Sell Yourself a Schedule

By Holland Cooke
Consultant

imI asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”

“Many times!” he guffawed. “I told ‘em ‘Keep your money! It won’t work!’” And he would explain to the prospect that repetition is the key to radio advertising.

Pitch like your happiest advertisers

Smart reps schedule commercial flights using the Radio Advertising Bureau’s Optimum Effective Scheduling formula (OES), because “message retention and recall begins after three exposures.”

Don’t stop there. I don’t know WHEN I’ll need to buy a tire, but when that next nail finds me, I know WHERE I will buy, because that retailer advertises enough to own “tires” in my mind. Purchasing a whole car is more foreseeable, and I’ve read that it takes many buyers 90 days to pull the trigger. So, if the copy is just right, always-on always works.

Programmers: Are you selling your station, on its own air, with the frequency we preach to clients? And – no matter how often you freshen your imaging – is the benefit statement as consistent as the many ways “Liberty-Liberty-Libbberty” assures us “you only pay for what you need?”

im

Sales 101: “Your best prospect is…”

Say it with me: “…an existing customer.”

To be clear: Nothing you say on-air will add cume, because the only people who hear your imaging are already listening.

Hey, who wouldn’t want a bigger budget for billboards over the Interstate? But it’s…the Interstate. Many who give it a glance (at most) don’t even live here. Some of those who do might give you a try. And whether they do or whether they don’t, there’s very little you can do to keep them sitting in a parked car, listening. So how can we invite them back more often?

Tip: On-hour news appointments, “a quick [name of network] update, throughout your busy day” as the world we live in has listeners wondering “What NEXT???” This is increasingly useful for music stations, with music now commoditized by non-broadcast competitors.

Rip me off

On-air promos accomplish three things:

— Defining the station, labeling your button in the listener’s mind.

— Asking for more occasions of listening, thus the newscast tip above.

— Listeners REMEMBER having-listened. Not just opportune in diary markets, where we want diarykeepers to round-up. 😉 In PPM markets, awareness drives use. So, in both cases, ratings are a memory test. And this matters even if you don’t subscribe to ratings, because advertisers need prospects to hear that tire commercial multiple times.

So, it’s worth your time to review all imaging and promos now airing. Of each piece, ask yourself: What does this accomplish? Does this convey why/when/how the listener should/can listen more often?

To hear 21 examples of imaging work I’ve done for client stations, click “DO listeners understand why to spend more time with you?” at HollandCooke.com

OK…ONE exception…

I asked my bud, who sold a lotta radio for a lotta years: “What if the request to buy ONE commercial was a pop-the-question surprise, to air when the hopeful groom knew she would be listening?”

“Ka-CHING!” he winked, “and I’d nick him good! You know what that ring cost?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

Industry News

Beasley Media Group Launches Podcast Radio U.S. Format in Four Markets

Beasley Media Group is partnering with Podcast Radio and KMG Networks for a new “podcast multiplatform radio format in four regions across the company.” Beasley says this unique format will be available to listeners via broadcast on WCSX-HD2/W228CJ, Detroit “Podcast Radio Detroit”; WJBR-AM, Tampa (formerly WHFS-AM) “Podcast Radio Tampa Bay”; WSOC-HD3/W234BY, Charlotte “Podcast Radio Carolinas”; and WXKB-HD2/W243BM, Fort Myers & W268AH/W286AK, Naples, Florida “Podcast Radioim Southwest Florida.” The stations can also be streamed and consumed as podcasts via PodcastRadioUS.com. Podcast Radio states, “Podcast Radio features live ‘Podjocks’, including former KROQ-FM, Los Angeles personality and legendary Radio Hall of Famer Gene ‘Bean’ Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.” Beasley Media Group chief content officer Justin Chase says, “Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States. This concept has been highly successful for Gerry [Edwards] and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”

Industry News

Kelsey Grammer Appears on Dom Giordano’s Jersey Shore Remote Broadcast

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Pictured above is actor Kelsey Grammer (left) with WPHT, Philadelphia talk host Dom Giordano (right) during Friday’s live broadcast of Giordano’s radio program from Mulligans Shore Bar and Grill in Wildwood, New Jersey. Grammer spent the early part of his childhood on the Jersey Shore and is a welcome visitor on his frequent trips to New Jersey’s shore towns. During Friday’s program, Giordano and Grammer talked about the fight against an offshore wind farm being spearheaded by Protect Our Coast New Jersey, Faith American Brewing Company – Grammer’s brewery on his Catskills farm, and what makes the Jersey Shore such a special place.

Industry News

Benztown Offers Free Halloween AudioPack

The imaging pros at Benztown are offering a free Halloween AudioPack with more than 20 thrilling audioim pieces designed to bring some eerie seasonal sounds to stations of all formats. Sounds featured in the free Benztown Halloween AudioPack include: ghoulish whispers, clinking chains, blood-hungry zombies, creepy-crawly SFX, hauntingly horrific musicbeds, and more sonic treats and audio hocus pocus. Get it now through October 31by visiting Benztown here.  

Industry News

Former Arizona Talk Host John C. Scott Dies at 80

Tucson.com reports that longtime Tucson market radio personality John C. Scott died on Friday (9/22) at the age of 80. He retired from his “John C. Scott Political Forum” program on Bustos Media’s KVOI-AM in July. Scott relocated to Tucson in 1967 and worked as the news anchor for KTKT-AM. He later became for news anchor for KVOA-TV, and KOLD-TV. He also hosted a talk show on KGUN-TV. In 1972, Scott won a seat in the Arizona State Senate where he served as a Democrat for two years. Current Tucson mayoral candidate Ed Ackerley comments, “He was a progressive conservative. I know that’s an oxymoron, but I believe had the best interests of the city at heart. His overall sense was that we can all come together, work together to make Tucson a better place to live.” Read the Tucson.com obit here.