SABO SEZ: The Fine Art of Talking with Talent
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
Talk show hosts are not motivated or driven like disk jockeys or salespeople. Most general managers have never managed talk show hosts. Few program directors have managed talk show hosts. My career has been blessed with daily exchanges with the best talk show hosts in history. Here are some suggestions I would like to share on how to have a superior relationship with talk stars.
• Listen to the show. Talk hosts are performers committing an unnatural act. They are on a stage with no audience. They hear no applause, little immediate feedback, and this leads to paranoia. Was that topic good? Was the joke funny? You’re the audience.
• Give one “note” at a time. Whatever method you use to motivate a salesperson, do the opposite with on-air talent. Talk talent cannot work harder. They are working as hard as they possibly can every moment. You don’t have to motivate them to go on more sales calls. The motivation comes from telling a host what you enjoyed – what you thought was fun or funny. Compliments won’t make them take it easy; it will make them want more compliments – applause. Applause is the motivation.
You may hear several elements on a show that could be improved. Keep the list to yourself. Select the most urgent item that could be improved and share that one and only that one. Bring up another suggestion next week. Offering more than one “repair” can be devastating. Surround all suggestions with many compliments. It works.
• Unless a talent posts under your station’s actual social media account, their social media posts are frankly none of your business. Facebook is just not as important – not as your station. Let it go.
• No other entertainer has as hard a job as a radio talk show host. Talk show hosts have to create multiple hours from scratch. Actors on a sitcom need to learn 22 minutes of script – script they didn’t write; 11 writers did that for them. How much are you paying for writers for your talk shows? Oh! Entertainers in other media have production assistants, interns, writers, coaches, dressers, rehearsals. How much support staff do your hosts have? Oh! Talk show hosts perform a daily miracle for your company. Lunch barter isn’t enough.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
Circus Came to Town.” The Minneapolis-based former DJ, programmer and radio exec tells TALKERS, “In full disclosure, this song was created on suno.com using V5. The lyrics are all mine, and the orchestration is mine too by virtue of having given all of the instructions to create the track. Regardless of how all the controversy about artificial intelligence plays out, I am releasing this opinionated and highly emotional song purely as an expression of my free speech and artistic expression – not for commercial marketing purposes.”
stations; Jennifer Wells is promoted from business manager to controller after 25 years with the company; after 16 years of service and “proven sales leadership,” Tami Grashof is promoted to regional sales manager; and Brittany Capparelli is elevated event marketing specialist to director of client experience. Galaxy Media CEO Ed Levine says, “These promotions are a pivotal moment for Galaxy Media. We’re energized to celebrate our team’s growth and excited for the leadership, creativity, and drive they bring as we shape the next chapter of our company.” Among Galaxy’s stations is sports talk WTLA-AM/W249BC, Syracuse “ESPN 97.7/100.1.”
Cars were some of the big stars at CES. Not flying cars, which were news there, years ago. But cars that drive themselves, and how the cars we still drive are safer and smarter — some smaller, very inexpensive — and electric cars that go longer between charges. Solar powered cars are coming, among other sustainability breakthroughs like farming with less chemicals and appliances that use lots less energy.
Judge Kenneth M. Karas concluded Townsquare failed to establish monetary damages on most of the contracts and ordered Townsquare a partial award of about $115,000 but ruled in favor of Regency on most of the deals. Townsquare requested reconsideration, and in 2023 Judge Karas concluded that he had overlooked evidence on 10 advertising contracts. After holding a bench trial last June, Karas on December 12, 2025, ordered Regency “to pay $114,936 that remained unsatisfied from his 2022 partial decision for Townsquare; $694,328 on the contracts he reconsidered, and $344,833 in interest, for a total of $1,154,097.” 
dashboards and API access that support automated reporting and portfolio-level insights. The collaboration will also support select broadcast attribution initiatives within Audacy’s radio portfolio, complementing existing measurement partners. Audacy president of digital sales Michael Biemolt says, “Audacy consistently strives to deliver measurable results for advertisers, and our partnership with Podscribe further strengthens that promise. With enhanced attribution and transparency across our portfolio, we’re giving clients even greater confidence in how Audacy drives performance at scale.”
president. NYSBA chairman Chris Musial states, “David is doing an outstanding job, but he believes the time has come to turn over management of the Association to the next generation. The Board of Directors is delighted he will continue to lead our lobbying efforts in Albany and Washington. The NYSBA Board and Executive Search Committee look forward to advancing the important work of Broadcasters on Multiple Platforms as we begin this search.” Donovan comments, “It has been a great run. Our goal is to bring someone on board earlier in the year to have a smooth transition. NYSBA has an outstanding Board of Directors and the best staff of any association in America.” Resumes will be accepted until February 28, 2026. 
of conversations with world leaders, artists, activists and others who shape our world and “somewhere along the way I’ve realized that the art of conversation is dying.” Because of this he’s creating practical courses in the “art of conversation.” He adds, “I’m going to teach what the past 40 years have taught me: how to have conversations that matter… conversation is a skill and like any skill, it can be taught.” The titles of the six course are: The Anatomy of a Great Conversation, How to Know More Than Your Interlocutor Thinks You Do, Generous Listening as a Superpower, Handling Difficult Conversations and Conflicts, Creating Memorable Moments, and Why Conversation Matters in Democracy. 
midday talk host Allen Stiles (right) to afternoons to join “The Drive Guys with Kevin Gleason” (left) as a co-host, effective January 12. The station says, “Allen is no stranger to Sactown Sports listeners. He has already been a key part of the Sactown Sports family as the host of ‘The Allen Stiles Show, which currently airs weekdays from 10:00 am to 2:00 pm, building a strong connection with the audience through his knowledge, passion, and engaging style.” The station has not indicated its plans for the midday daypart.
places remain unchanged with NPR’s “NPR News Now” at #1, followed by The New York Times’ “The Daily” at #2 and NPR’s “Up First” at #3. Changes among news/talk shows include The Daily Wire’s “The Ben Shapiro Show’ up two places to #12, the Cumulus Podcast Network’s “The Shawn Ryan Show” falls 11 spots to #15, and “The Tucker Carlson Show” dips two spots to #19. 
drive host to launch a daily, one-hour podcast that will also air on WPHT from 6:00 pm to 7:00 pm. Zeoli says in a Facebook announcement that, while radio isn’t going anywhere, he realizes that people want to consume content where and when they’d like and this move allows people to download the podcast and listen at their leisure or listen to the broadcast version at 6:00 pm. The podcast will launch on Monday (1/12). Audacy has not announced programming for the 3:00 pm to 6:00 pm daypart yet.
Reagan lived a life shaped by conviction, purpose, and an abiding devotion to President Reagan’s ideals.” Reagan began his talk radio career in the late 1980’s first doing commentary on KABC, Los Angeles and then hosting his own show on KSDO, San Diego. For years his radio program was distributed nationally by Radio America and then by Premiere Networks. At the time of his death, Reagan was serving as a columnist for Newsmax. TALKERS publisher Michael Harrison says, “Michael Reagan was one of the pioneering talents that launched news/talk radio to new levels of achievement and influence in the 90s, in addition to forging a successful decades-spanning career as a host and commentator. From a media industry standpoint, he was a self-made man, never leaning on his famous family connection as an advantage. Off the air, he was a regular guy. On the air, he was just plain good.”
everything while we worked on cleaning up. Working in the administration was the experience of a lifetime. I’ll have some announcements coming up but I’m taking a couple of days to spend with the family. A couple of things: Thank you for your interest in the show and its return date. We will have something for you soon. The Trump team is not kidding around. It’s an otherworldly experience from the other side. He’s determined and focused. And having been around quite a few Presidents, this one broke the mold.
Every media creator knows this moment. You are building a segment, you find the clip that makes the point land, and then the hesitation kicks in. Can I use this? Or am I about to invite a problem that distracts from the work itself?
Advice columns blanketing sites like LinkedIn, the Skimm, and Forbes 2.0 – aimed at recent graduates – encourage their readers to seek and bond with an at-work mentor. After years of skimming “5 bullet” articles, I have reached the tipping point and I’m not going to take it anymore: Seeking a mentor as a career strategy is horrible advice. Just horrible.
About Money, the newest release from bestselling author and “The Ramsey Show” co-host Jade Warshaw. Ramsey Press says, “Warshaw draws from her own journey of paying off more than $460,000 of debt to offer readers a clear, practical way forward. She pairs honest storytelling with simple, hands-on tools readers can use to break cycles and build confidence that lasts. Unlike traditional money books that focus only on tactics. Warshaw adds, “People don’t need just another plan — they need a way to understand what keeps pulling them off track. When you deal with the emotional weight behind your money choices, that’s when real progress starts.”
FM via translator W245DP. The station will blend local talk shows with national content from Westwood One Sports. Local shows include Kent Sterling in the 9:00 am to 11:00 am slot, Jim Coyle from 1:00 pm to 3:00 pm, and Mike Glasscot in the 3:00 pm to 6:00 pm daypart. The station will also serve as an affiliate for play-by-play for the Indianapolis Colts and the Indiana Pacers. Sterling, who will serve as the station’s program director, states, “Sports talk in Bloomington is long overdue, and I’m so pleased ST Radio is the company to make this happen. Bloomington is the Big Ten’s best sports town, and ’98-7 The Zone’ will be the Big Ten’s best sports station.”
sports talk show just a couple of weeks after being ousted from WFAN due to the return of Craig Carton to that station’s afternoon daypart. Tierney and co-host Sal Licata were let go on December 19. Tierney’s new show “BT Unleashed” is streamed on YouTube and other platforms. Tierney tells the Brooklyn Reporter, “I thought it was a pretty easy decision. I felt the iron was hot. I certainly felt a desire for more of my work and I wanted to get right back out there. People understand that it was an abrupt ending at the FAN and that this is a pretty dramatic transformation.” 
Cutting edge technology is on display — and on wheels — this week here in Las Vegas. 
build WPYB-AM in Benson, North Carolina. The company says that at a time when many smaller communities lacked access to local broadcasting, he recognized radio’s unique ability to inform, connect, and serve and that vision became the cornerstone of the company. Beasley CEO Caroline Beasley comments, “Reaching 65 years is a testament to the resilience, creativity, and dedication of the people who make Beasley Media Group what it is today. While we are incredibly proud of our legacy, this milestone is equally about where we are headed — continuing to evolve, embrace innovation, and strengthen the local connections that have always set us apart.” The company currently operates 55 radio stations in large and mid-sized markets. Beasley says the anniversary theme — “65 Strong: Forward Together” — reflects both the strength of the company’s foundation and its focus on the future.
and will be distributed as a podcast immediately afterwards. Cohen and LaVicka previously co-hosted together. Cohen currently hosts his national show, “Questionable Call with Josh Cohen”on YouTube. LaVicka is currently the voice of Florida Atlantic University football & basketball, as well as the “Sports & Golf Boardroom” show on “FOX Sports South Florida.” Station brand and content director David Adams says, ”Josh & Ken are two of the best known and most respected voices in our community. I couldn’t be more excited to add them to the ‘FOX Sports South Florida’ lineup!”
Smith will air from 9:00 am to 12:00 noon and “Jeffrey Wright and Company” is expands to a three-hour show airing from 12:00 noon to 3:00 pm. Station brand manager and operations manager Brad Carson comments, “Since helping launch the station in 2010, Geoff Calkins defined the brand through his unique ability to blend smart, prepared sports storytelling with deeply resonant coverage of the broader Memphis community. We’re excited for the new generation of talent he personally mentored to build upon the powerful legacy he leaves behind and the foundation he built. Our listeners can remain confident that the station will uphold its commitment to unrivaled sports coverage and the authentic, community-driven storytelling that Memphis relies on.”
that the company is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data. Vargas’ injunction orders Nielsen to cease conditioning national ratings access on local subscriptions during ongoing contract negotiations. It also bars Nielsen from charging a commercially unreasonable rate for its nationwide ratings when sold as a standalone product while the case proceeds.
competition, raise prices for consumers, and damage local news across the country. If the deal is approved, Nexstar would become the largest TV station owner in the nation owning 244 television stations across 44 states. Newsmax CEO Christopher Ruddy says, “This merger would create an unprecedented and dangerous consolidation within the broadcast TV industry, giving them immense control over local news and political news coverage.” Newsmax says that the national television ownership cap was set by Congress at 39% of U.S. television households in 2004 and explicitly stripped the FCC of authority to modify it and argues that any change in the cap by the FCC, including waivers, is a direct violation of law. 
manager for San Francisco and San Jose. Murley was most recently chief revenue officer for Beasley Media Group. Connoisseur Media CEO Jeff Warshaw says, “Tina is exactly the kind of leader we look for at Connoisseur. She brings exceptional operational instincts and a people-first leadership style that aligns perfectly with our culture. We could not be more excited to welcome her to the Connoisseur family as we continue to grow our presence on the West Coast.”