SABO SEZ: What Happened to Sex?
By Walter Sabo
A.K.A. Walter M Sterling
WPHT, Philadelphia
Sterling Every Damn Night
Sterling on Sunday Syndicated, TMN
Talk radio has a long incredibly successful run of shows about sex.
SEX SELLS. What happened to shows on radio that talk about sex? In the olden days, numerous shows focused on sex and relationships. Traditionally, time liberates cultural tolerance of conversations about sexual intimacy. Television, films and print have progressed to broaden the variety of subjects welcomed by the audiences.
Our history was lusty:
Dr. Ruth Westheimer launched on WYNY-FM, New York in 1980 on Sunday nights for 15 minutes. She read letters on the air. Quickly the show progressed to one, then two hours taking live phone calls. GM Dan Griffin never blinked. The station was owned by NBC/RCA, which housed the original standards and practices department, a department, not a deeply disliked single corporate attorney. Every week NBC Standards visited my office (I was the EVP in charge of the division not some hack from finance) and Dan Griffin’s office. We invited Standards to share their concerns with Dr. Ruth directly. She was 4’11”, had two bullet wounds in her legs from fighting for the Israeli Army, and two PhDs. That suggestion sent the censors back to their martinis.
After one year, Dr. Ruth, a radio star, was on the cover of PEOPLE and represented by William Morris Talent.
To this day, no one has achieved a higher share of 18–34-year-olds than Dr. Ruth on WYNY. Dr. Ruth was brought to WYNY by Betty Elam and Mitch Lebe. We told Dr. Ruth to say “blow jobs” and “vagina” as often as possible.
Sally Jesse Raphael hosted a show on NBC Talknet for 14 years. Sally’s was a national show about personal relationships and sex. Previously, she had won audience shares on local stations, WMCA, New York and WIOD, Miami. Then she launched 19 years of success on TV talking about relationships and sex!
Dr. Judy Kurianski, Dr. Toni Grant, and Dr. Laura Schlesinger were major, highly paid stars from discussing sex and relationships in highly entertaining shows.
Many top talk stations added relationship shows to their schedule hosted by skilled broadcasters such as on WRKO, Boston’s “Two Chicks Dishing,” Mary Walter on New Jersey 101.5, and Erin Sommers on WTKS, Orlando… “A lot of my friends who don’t like anal sex really enjoy rimming.” Number 1 men 18-34 first book. And, of course, the legendary morning stars such as Bubba the Love Sponge, Steve Dahl, Stevens and Pruitt, and the king, Howard Stern.
Oh, and please no nonsense about advertiser sensitivity to sex talk. Brands are spending billions on “influencers” whose videos run next to images of extreme sex acts and TV shows celebrating drugs, nudity and other good stuff.
Sex talk equals women ratings, younger ratings, engaged listens. This one’s easy.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com. He can be phoned at 646-678-1110.
morning, we announced that we will not be renewing Alexis Thompson’s contract. Alexis has been with myTalk 107.1 for 20 years, and co-host with Jason Matheson in morning drive since 2013. Her warm, funny, and authentic personality have made her a favorite with myTalk listeners, clients and all her co-workers in the Hubbard Radio hallways. The success of the Jason & Alexis Show is well documented.” Thompson was given the opportunity to go on the air to say goodbye to her listeners but chose to have Matheson read her farewell statement that read: “Dearest myTalkers, My time at myTalk has come to an end. The station didn’t renew my contract. I’m sorry I can’t be there for a final show to say goodbye. It’s too emotional for me. I simply want to say thank you. Thank you for 20 plus years of talking pop culture and entertainment, laughing, crying and sharing our lives. We’ve grown up together. Thank you for starting your morning with a smile and a laugh with me. myTalkers, together we have raised millions of dollars and awareness for charities doing real meaningful work. I’m incredibly proud. One thing I know for sure, community is everything. And thank you for building community with me. I have been lifted by your love and trust. I’m forever grateful. Remember you be you! And when you see me, don’t forget to say, ‘Hey girl, hey!’ Let’s keep in touch and follow my adventures @lexandthecities. Love always, Alexis” Regarding their decision, Hubbard explains, “Radio is changing. The radio business is still strong, but it is changing. The audio landscape is evolving, and we have been challenged to run our operations more efficiently going forward. Sadly, in this case it came at the expense of someone we all admire and adore. We have nothing but the utmost respect for Alexis’ grace, professionalism, and her many contributions to ‘myTalk 107.1.’ Future plans for the morning show are not clear. The next few weeks we will work with Jason and [producer] Holly [Roberts] to chart a new course. The remainder of the ‘myTalk 107.1’ schedule remains unchanged.” 
that wasn’t part of anything in that decision. It was focused on the potential misreading of precedents on the broadcast TV side. Of course, as you know, the rule applies to broadcast, radio and TV, but that one was focused on those TV precedents.” The memo to broadcast TV was relative to the 1996 bona fide news interview exemption that came about in the wake of an interview Jay Leno did with then-California Governor Arnold Schwarzenegger on “The Tonight Show.” The FCC Media Bureau ruled that “The Tonight Show” did not have to give Schwarzenegger’s opponent equal time because that interview segment qualified as a bona fide news interview. This matter doesn’t seem to be a big one for news/talk radio since news/talk stations are viewed as news outlets, on top of the fact that most talk radio hosts would love the opportunity to interview candidates with whom they might not personally agree. 
station general manager John Gallagher states. Bringing Amy Jacobson back to the station fills a huge void for our audience. She has been relentless in her quest for the truth, and she gets answers that our listeners need to hear. Jeanne Ives (right) is one of the most politically connected people in the state of Illinois. She brings a wealth of knowledge regarding so many issues that affect everyone within our listening area. I am looking forward to the in-depth conversation and new perspective this team will offer.” Ives says, “I am thankful and excited to be a part of the Salem family. Information is power and Amy and I want to bring the ‘Real Story’ on policy along with informed commentary from years of experience knowing the players and politicians to our listeners. We want listeners to be informed, so they can hold the politicians accountable.” Amy Jacobson adds, “I am thrilled to be returning home to ‘AM 560 The Answer.’ Jeanne and I will be part of the strongest conservative lineup in Chicago radio! As many of you know, life takes some unexpected turns, but when you love what you do, the signal always finds its way back.”
founders, world-leading investors, media and more than 1,600 startups to the Doha Exhibition and Convention Centre from February 1-4. iHeart Media says that this year’s Centre Stage sessions will welcome Conal Byrne, CEO of the iHeartMedia Digital Audio Group along with other leading podcast talent including Questlove, host of “The Questlove Show”; Steven Bartlett, host of the podcast “The Diary of a CEO”; Arabic sensation Islam Fawzy and more. The event will also serve as the official launch of iHeartArabi, iHeartPodcasts Arabic show slate. iHeartMedia chairman and CEO Bob Pittman comments, “At iHeart we believe in fostering conversations that lead to creative and innovative ideas and solutions, and our partnership with the GCO continues to expand the boundaries of podcasting. Our goal is to work together to generate the kind of discussions and interactions that enhance and grow the future of this medium for audiences everywhere.”
January of 2017. WSCR operations manager Mitch Rosen posted the following to social media: “The Score lost one of our own today. Terry Boers passed away today surrounded by loved ones. Terry was one of the founding fathers of The Score and one of the most popular people on the air and in The Score hallways. Terry was original, funny, smart, witty and most importantly a beautiful person. Terry’s family’s wish is there won’t be a funeral, but The Score will celebrate his life on the air next week. So today and forever, RIP Terry Boers.” Boer was one of the original hosts on “The Score when it launched in January 1992. Boers had worked for years in the newspaper business, including as a sports columnist for the Chicago Sun-Times.
Notice how often you see one in TV commercials, even when the product has nothing to do with pets? I see spots for a local building supply outlet, in which the owner’s dog ambles through every shot, then plops down – seeming to smile – among employees in the closing shot.
Hello from Las Vegas, where 150,000+ of us – from around the world — are swarming. Think: hand sanitzer. And comfortable shoes.
With the conclusion of 2025 at hand, we are entering the second half of the third decade of the 21st century. It will be a remarkably transitional period for the talk radio industry and its closely associated fields in talk media, as well as media-in-general.
want guiding our Alaska operations. His passion for the Anchorage market, experience in broadcast and digital platforms, combined with his ability to build strong teams and elevate performance, makes him an outstanding fit. We are excited for the energy, vision, and expertise he will bring to our Alaska properties.” Day comments, “I’m truly thrilled to be joining the Connoisseur Media team and working alongside leaders who have such a clear vision for our business. It’s also incredibly exciting to return to a market I love, one that I believe has endless potential. I can’t wait to get to know each member of the Anchorage team and work together to achieve not only their personal goals, but the goals we have for the entire team.”
president of news/talk for Cumulus Media for nine years. Cumulus Media chief content officer Brian Philips states, “Bill is an esteemed leader, teacher and journalist. He possesses intellect, a gift for talent development and strict high standards. It has been our good fortune to work in the trenches with Bill during the overheated recent news cycle. Bill will always be our trusted advisor. We wish Bill great things in retirement and thank him for his uncountable accomplishments with Cumulus Media and our high-performing news/talk stations – particularly for his work programming our news/talk flagship, WMAL. His legacy is forever secure.” Hess comments, “I am grateful for these 48 years in the business I love, programming both music and spoken-word stations, and working with the most exciting and entertaining teams in radio. Concluding with the past 15 years at WMAL and Cumulus Media has been a true highlight.”
Murder,” “Joe and Jada,” “Dear Chelsea” with Chelsea Handler and “This Is Important” with “Workaholics” stars Adam Devine, Anders Holm and Blake Anderson. iHeartMedia CEO Bob Pittman states, “Audio podcasting has been the fastest-growing medium over the past 20 years, and now we’re thrilled to expand that experience with an exciting new category – video podcasts. Netflix has a leading video-first service, and this partnership perfectly complements our strong audio foundation. Working with Netflix – an important leader in entertainment – gives fans one more way to connect with the personalities they love and opens the door to new audiences, including viewers discovering these shows for the first time.”
we are coming back for three years. Thanks to the good folks here at SiriusXM, who I told you, I really do adore. I was able to create Robin [Quivers] a more flexible schedule and so we’ll be back. I know you and I have talked about it privately Robin, even though you’re pretending you didn’t know the announcement. But I did check with my Robin to see that she was up for it as well because if Robin wasn’t up for it, then I wasn’t going to do it. I still do love being on the radio. I think the show is better than ever, I really do believe that in my heart.” Stern’s five-year, $100 million contract ends this month and speculation about whether he and SiriusXM would be able to come to terms on a new deal or even if Stern wanted to continue began last summer with many media pundits predicting the end of their relationship.
manager for the cluster that includes news/talk KMAJ-AM “The Big Talker,” sports talk KTOP-AM and four music brands. Lee announced her exit via social media saying, “After 11 years and 11 months, my position with Cumulus was eliminated. Reaching almost 12 years with a single employer is a remarkable feat in media. If you’ve listened, commented on social, came to an event, played a contest, or even waved at me while I was driving that huge van, thank you for engaging. The state of radio today can be hard to love. What’s next for me? TBD.”
“Glenn’s combination of experience, authenticity and professionalism will immediately strengthen our afternoon reporting and bring a recognizable, trusted voice to our evening anchoring. We’re excited to welcome Glenn and see the impact he will have on our newsroom and the Chicago audience.” Marshall says, “Chicago made me. I listened to WBBM Newsradio as a kid and dreamed of one day being part of the voices that inform this city. Now I get to continue telling the stories that matter to the neighborhoods I know and love. I am proud to join the team and shine a light on the issues and victories that shape our communities every day. Thanks to Craig Schwalb, Kevin Cassidy and everyone at Audacy for this opportunity.”
and how Fisher House plays a role in their journey. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care. Fisher House says, “This informational talk show will leave listeners feeling inspired during the entire Holiday Week, sharing stories of amazing service members, veterans, and their families. Your audience will hear stories of heroic service members injured in combat or during training exercises as well as veterans who need long-term medical care over the course of their lives. Whether it’s a complicated birth of a child or a devastating head injury from a motorcycle accident, Fisher House is there for the spouses, parents, and children of America’s service members every step of the way. For more information on this radio special, contact Larry O’Connor at 562-665-9537 or 
formats. The program is available in three versions: three-hour, one-hour, 25-minutes and 30-minutes and are hosted by radio personality Larry O’Connor, morning drive host at WMAL-FM, Washington, DC. It features stories of America’s military heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Listeners will hear their emotional stories fighting for our freedoms, how they sustained their injuries, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries. This year’s program features a special focus on the incredibly inspiring victories our wounded warriors enjoy on the field of competitive, adaptive sports. Fisher House supports the Wounded Warrior Games and the lnvictus Games as a vital part of the physical, emotional, and mental healing process for our wounded veterans. For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562-665-9537 or 
people here at KNX all around me are real. And they are people who live and work in this community. Brian Douglas and Sioux-Z Jessup, our traffic team, Sabina – they care about people driving in from places like Santa Clarita. Or when you hear sirens on the westside or Monrovia, we here at KNX are curious too! And we can joke about the differences between LA and Orange County and how Irvine is always topping the list somewhere because we are here with you in this community. We know Southern California. It has been my privilege to be part of this community and to tell you stories about things that matter, as well as things that just might brighten your day. We’ve had so much fun. It has been my absolute pleasure to meet some of you, along the way… So, I hope that you will continue to listen to KNX and enjoy my partner here and support him, Mike Simpson, and the new owner of my chair as the morning co-host, that is Margaret Carrero, we wish her well.” With Carrero’s move to mornings, Alex Silverman joins the afternoon lineup, alternating shifts with Brian Douglas. 
stories of America’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. This program is appropriate for the entire Veterans Day Weekend and is a fitting, patriotic, and inspirational holiday programming alternative for all formats. Listeners will hear their emotional stories fighting for our freedoms, how they sustained their injuries, and the welcoming homes Fisher House provides for them and their loved ones while they endure their painful and painstaking recoveries. This year’s program features a special focus on the incredibly inspiring victories our wounded warriors enjoy on the field of competitive, adaptive sports. Fisher House supports the Wounded Warrior Games and the lnvictus Games as a vital part of the physical, emotional, and mental healing process for our wounded veterans. Listeners will hear about the riveting war stories detailing the injuries these heroes sustained, the ensuing medical and therapeutic healing process, right through the triumph on the field of international sports, as these brave veterans continue their dedication of service, representing America in international competition. For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562.665.9537 or 
NBCUniversal’s coverage of the Games. It will also produce a new Winter Games season of “Two Guys, Five Rings” hosted by Bowen Yang and Matt Rogers, produce Olympic-specific episodes of some of its podcasts, and promote tune-in for NBCU’s coverage. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “We’re eager to build upon our relationship with NBCUniversal and once again deliver premium audio coverage of the Olympic Games, this time focusing on the awe-inspiring athletes and incredible stories set to come from the 2026 Olympic Winter Games. As the leading destination for sports audio, we’re excited to deepen the connection between audiences and the athletes they love.”
Possibly not – beginning Sunday – unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, or the U.S. Virgin Islands. Everywhere else, clocks will change when we “fall-back” on November 2.
examining the lifelong love affair of a fictional couple from childhood to old age – an emotional roller coaster ride reflecting the romantic ups and downs of a complex relationship. The tear-jerker is a departure from the heavy-hitting social commentaries that have made Gunhill Road a favorite among talk radio hosts and audiences for the past half decade. The intriguing group, formed in the late 1960s, is still going strong with core members Steve Goldrich, Paul Reisch, Brian Koonin, and Michael Harrison. Matthew B. Harrison produces the ensemble’s videos that employ leading-edge techniques and technology. Ms. Farber, who shares lead vocals on the song with Brian Koonin, is a talented singer, songwriter, and instrumentalist with a number of singles, albums and television commercial soundtracks among her credits. She is presently an advocate for the well-being of nursing home residents and organizer of initiatives to bring live music into their lives. 
the Infinity Networks team. Her exceptional reputation for delivering revenue growth, strategic vision, and innovative approach to developing new revenue paths makes her an invaluable addition as we scale Infinity’s sales strategy.” Condo-Bucknell says, “I am truly honored. This is a fantastic next step, doing what I love, centered on driving revenue with an exceptional team. Infinity Networks is making great strides as a network leader, and I look forward to making a significant impact. Driving revenue requires strategic plans with depth-based concepts, stellar industry relationships, fresh ideas, and new revenue paths, all of which Infinity is 100% focused on. We will leverage strategic audio partnerships, cross-generational audience engagement, and unwavering commitment to client service, driving impactful results.”
company’s WRNW-FM, Milwaukee “97.3 The Game,” and KBME-AM, Houston “SportsTalk 790” morning host Sean Salisbury. Salisbury tweeted, “It’s been a hell of a run the last 8 years [at] SportsTalk 790. I fully understand the financial decisions that corporate has to make. I appreciate the great bosses at iHeart that I got to work with and here in Houston, who have become friends too. Very grateful for good coworkers and the talent you hear daily on the SportsTalk 790 lineup. I’m so blessed to have worked with special teammates/friends on my show every morning, you know my love for you guys!” Also, a victim of this latest round of cuts is Salt Lake City market manager Joyce Wirthlin. 
successful political and cultural programs.” The new Megyn Kelly channel will also feature brand-new programming, including the debut of an exclusive daily after-show program. Additional series, shows, and specials will be announced in the coming weeks. Kelly comments, “Linear television news is dead. People can’t stand those stilted, censored conversations anymore, which is exactly why this medium is thriving. I’m thrilled to deliver our bold brand of no-BS news live on SiriusXM and to be expanding my relationship with such a stellar, blue-chip brand and great partner. Soon our listeners will have the Megyn Kelly Channel to enjoy and trust for the conversations and content they love.”
licensed to Walton, New York – previously aired a country format and a news/talk format, respectively. Bold Gold Media Group president Vince Benedetto says, “We have a deep love and connection to the Catskill Mountains and Delaware County, and we are very much looking forward to bringing our programming to the wonderful community of Walton. For a long time, we have had the privilege serving the neighboring town of Hancock, and very much look forward to extending our local programming to include even more of the residents of Delaware County.”
Sure, radio’s superpower is that we’re live. But 75% of all advertising dollars are now spent on digital. And Netflix, YouTube, and podcast platforms have conditioned consumers to expect that their content will wait for them (“on-demand”), not the other way around (“linear,” meaning real-time on-air). If your best content disappears the moment it airs, you’re leaking value. Think: time-shifted, searchable, and shareable.
launch of Freedom Journeys, a new multimedia storytelling initiative celebrating pivotal figures in Philadelphia’s past and present. Freedom Journeys, created in partnership with Renee Chenault Fattah and Love Now Media, will highlight 250 iconic Black Philadelphians — living and deceased — whose lives and work have helped shape the city. WURD president and CEO Sara M. Lomax says, “Founder’s Day will be a wonderful evening in a beautiful setting — where we will celebrate my father’s life and legacy, have great food, amazing live music and soul-filling affirmations of our culture. But we also aren’t going to shy away from what’s happening in this country. WURD has never done that, and this year’s Freedom Journeys is both celebration and resistance.”