By Holland Cooke
Consultant
LAS VEGAS — If you’re here this week, bear with me. I’m that guy in the row behind you, typing feverishly-enough to resemble the movie character racing the countdown readout to disarm a nuclear warhead about to detonate. If you’re not here, here’s why I am:
Megatrends in the U.S. Audio Listening Landscape
From Laura Ivey, Edison Research, with bullet points from the “Share of Ear” data her firm has been tracking since 2014:
By Holland Cooke
Consultant
LAS VEGAS — As we did for CES here in January, we were asked to submit vaccination details to an app to earn a QR entry code. Once inside, there are still some masks, and – after three years – lots of hugs. The National Association of Broadcasters wanted to mash-up what had been separate autumn Radio Shows and perennial April NAB Shows this past October…until the Omicron kibosh.
By Holland Cooke
Consultant
BLOCK ISLAND, RI — You’re expecting a metaphor. When a consultant says “Spring Cleaning,” you brace for a checklist of tough choices when Spring ratings come in. Seems quaint, with so little programming now local.
Take me literally
My utterly cluttered home office was long overdue. During the four-plus years an abruptly concluded TV career ate three days of my week, that room became a catch-all I swore I’d catch-up-with…eventually.
Washington, DC Radio Legend Andy Parks Passes at 68. The Washington Times reports that market radio legend Andy Parks has died at age 68 after battling a recent illness. Parks spent the majority of his radio career with news/talk WMAL but in recent
years he’d been hosting the podcast, “Politically Unstable,” produced by The Times. He began his career at WMAL doing traffic reports, but management liked his commentary and made him a regular show host. He served with co-host Fred Grandy from 2003 to 2010 on the morning drive “Grandy & Andy” show. Former Iowa congressman Grandy says, “We were Washington’s wake-up call. We were the first people you heard in the morning with a breaking story. Real partnerships are rare — few and far between. And when you get one, you know it, and you want to hang on to it. I think Andy and I knew pretty quickly this was going to work out.” Times opinion editor Charles Hunt says, “More than anything, Andy was a prince of a guy. And though he spent a lifetime covering all the crazy shenanigans of this political town, he never lost the straightforward common sense that his listeners loved about him. He will be dearly missed.”
Round One of February PPMs Released. The first of four rounds of ratings information from Nielsen Audio’s February 2022 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s February 2022 sweep covered February 3 – March 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. New York City’s two big news/talk stations are tied as Red Apple Media’s WABC-AM/WLIR-FM dips one-tenth for a 2.9 share (6+, weekly AQH share) finish and iHeartMedia’s WOR-AM rises one-tenth to reach a 2.9 share. Both stations are tied at the #13 rank. In Los Angeles, iHeartMedia’s news/talk KFI is up three-tenths to finish with a 4.0 share, good for the #7 rank, while Audacy’s crosstown all-news KNX-AM/FM ticks up two-tenths for a 3.3 share finish but dips to the #11 rank. Nexstar Media Group’s news/talk WGN-AM, Chicago sheds six-tenths, falling to a 4.6 share good for the #5 rank, while Audacy’s crosstown all-news WBBM-AM/WCFS-FM also falls six-tenths, finishing with a 5.1 share that takes it from #1 to #3. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
Audacy Names Jonathan Carlson AM Drive Co-Anchor on WWJ-AM, Detroit. Television news pro Jonathan Carlson is named the new morning drive co-anchor on Audacy’s all-news WWJ News Radio 950 in Detroit. Carlson joins Roberta Jasina for
the 5:00 am to 10:00 am daypart, beginning April 18. Audacy Detroit SVP and market manager Debbie Kenyon says, “We are thrilled to have Jonathan – an Emmy Award-winning journalist – join our team as a morning 
anchor. We’re confident he will round out our morning show program while seamlessly connecting with our listeners along the way.” Carlson has anchored in major markets around the country for nearly two decades, including WXYZ-TV, Detroit and most recently WGCL-TV, Atlanta. He comments, “I’m thrilled to join the legendary WWJ news team in such a pivotal role and I am honored and humbled to soon be waking up Metro Detroiters each morning. I am passionate about Detroit and Michigan as a whole and was waiting for the right opportunity to return. I can’t wait to bring my years of television reporting experience to radio and hope to be a voice listeners can trust and lean on each day.”
Audacy Announces Promotions at Corporate Promotions and Experiences Team. The company announces three moves in its corporate promotions and experiences department. Most relative to spoken-word programming is Jess Clarke’s new role as
director, sports and entertainment, a promotion from her current role as regional promotions director for Audacy Tri-State. The company says, Clarke will continue to oversee the New York City market, but her primary focus is going to be leading Audacy’s upcoming performance space at the soon-to-open Hard Rock Hotel in New York City. She will spearhead Hard Rock development projects and work alongside SVP promotions and experiences Chad Fitzsimmons, sports format VP Spike Eskin, and VP of sports Matt Volk to develop sport events and platforms nationally. Other promotions announced include Bethany Kent moving into a new role as director of music initiatives and Andrea Burtscher moving from her role as regional promotion director – Northern California into the newly developed role of director, country promotions and experiences.
TALKERS News Notes. Nationally syndicated, San Antonio-based talk radio personality
Joe “Pags” Pagliarulo announces he’s giving up his position as host of iHeartMedia’s “The Weekend” talk program. Pags tells TALKERS, “After almost 12 years, I’ve decided to stop doing ‘The Weekend w/Joe Pags’ to give 100% focus on ‘The Joe Pags Show.’ It’s been an indescribable honor and I can’t thank Premiere, the stations, and the listeners enough.” Pags’ daily program is based at iHeartMedia’s WOAI, San Antonio and is syndicated nationally by Compass Media Networks…..WPG, Atlantic City morning 
drive personality Harry Hurley is taking part in the New Jersey GOP Statewide Leadership Summit taking place March 25-26 at Harrah’s Marina Hotel and Casino in Atlantic City New Jersey. Hurley is serving as the moderator for a very high-profile panel on Friday as well as on a talk radio panel on Saturday. The keynote speaker for the event is former Secretary of Housing and Urban Development Dr. Ben Carson…..This Thursday (3/24), Townsquare Media’s WKXW-FM, Trenton “New Jersey 101.5” presents the latest in a 
series of Town Hall broadcasts to help New Jersey residents navigate life in the Garden State. New Jersey 101.5’s Eric Scott leads a panel of educators, behavioral specialists, education advocates and policymakers to examine how best to deal with pandemic-induced learning loss. He says, “Nearly two years of remote and hybrid learning has caused significant learning issues for New Jersey school kids. Some may never catch up.” Scott says he and his guests will help parents identify areas where their kids may be struggling, and will offer ways to take corrective action. These deficits are not confined to the classroom – social anxiety, loss of interpersonal skills and an increase in bullying has also been blamed on remote learning…..Audacy announces that Sam Levitt will join sports talk KWFN-FM, San Diego 97.3 The Fan’s flagship broadcast coverage of MLB’s San Diego Padres as pregame and postgame host. Levitt will join The Padres Radio Network broadcast team alongside play-by-play announcer Jesse Agler and color analyst Tony Gwynn Jr, beginning this season. “97.3 The Fan” brand manager Adam Klug says, “We are thrilled to welcome Sam Levitt as the new pre and postgame host for Padres baseball on the Padres Radio Network. Sam has a wealth of experience and passion for baseball that will benefit Padres fans of all ages.”
Russia-Ukraine War, Biden in Europe, Jackson Confirmation Hearings, Gas Prices/Inflation, Midterms/Trump & the GOP, and Severe Weather in U.S. South Among Top News/Talk Stories Yesterday (3/21). Russia’s ongoing invasion of Ukraine; President Joe Biden’s trip to Europe and his warning that Russian cyberattacks on the West are a real threat; the confirmation hearing for Supreme Court nominee Ketanji Brown Jackson; the soaring gas prices at the pump and the high cost of consumer retail goods; the battle for control of Congress in November’s midterms and Donald Trump’s influence over the GOP; and tornadoes and severe weather hit the U.S. South were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
By Mike Kinosian
TALKERS magazine
Managing Editor
TAMPA — When we profiled WRVA, Richmond’s Jeff Katz in this space last week (TALKERS, Wednesday, 3/9), the afternoon drive talent echoed one particular concern shared by many of his peers regarding talk radio’s future.
Specifically questioned was the depth of news/talk radio’s farm system and the source of the format’s next wave of great on-air personalities.
One budding star though might very well be developing in Central Florida: That’s where David Gornoski has been paying his dues as a podcaster and station talent, using “A Neighbor’s Choice” as his program’s unique umbrella title.
Dominic ‘Zakk’ Zaccagnini Named PD for WHAM, Rochester and WSYR, Syracuse. Radio programming pro Dominic “Zakk” Zaccagnini is named program director for “NewsRadio WHAM 1180,” classic rock WAIO-FM “Radio 95.1” in Rochester and
news/talk WSYR, Syracuse, effective immediately. He will report to Tias 
Schuster, SVP of programming for iHeartMedia Upstate New York. Zaccagnini joins the iHeartMedia Rochester and Syracuse markets from Cumulus Media’s rock KSAN-FM, San Francisco where he was program director and afternoon drive host while also 
handling pregame host duties for the Kansas City Chiefs on KCFX-FM, Kansas City. Schuster says, “Zakk is a winner with deep programming knowledge coming from multiple formats and major markets. We look forward to his vision, energy, and leadership that he will bring to our stations.” Zakk comments, “It is a privilege for me to join so many talented professionals and become part of these amazing brands in this management role. I am grateful and very excited for this opportunity. Thanks to everyone at iHeartMedia for making it happen!”
Jeff Austin Adds ‘ESPN 1320’ Sacramento Brand Manager Duties. Programming pro Jeff Austin is named brand manager for Audacy’s KIFM-AM, Sacramento “ESPN 1320.” Austin continues his current role with the company as brand manager for sports
talk outlets KFXX-AM “1080 The Fan” and KMTT-AM “910 ESPN” in Portland. He assumes the duties from Danny Freisinger, who was recently promoted to director of sports for Audacy’s 2400Sports podcast studio. Audacy Sacramento and San Francisco SVP and market manager Stacey Kauffman says, “We’re delighted to bring Jeff’s ability to mold local sports brands to our market and have his oversight at the helm of KIFM. His experience managing two favorites in Portland will serve him well as he expands his role with us, and we look forward to watching ‘ESPN 1320’ continue to build on its success.”
WBZ-FM, Boston’s Tony Massarotti Named Color Commentator for NESN’s Red Sox Coverage. Boston sports media personality Tony Massarotti is named the TV color commentator for NESN’s presentation of Boston Red Sox games this season. Massarotti co-hosts the afternoon drive show with Michael Felger on Beasley Media
Group’s WBZ-FM “98.5 The Sports Hub.” Massarotti also hosts “The Baseball Hour with Tony Mazz” on “98.5 The Sports Hub” during the baseball season. He served as the Red Sox beat writer for the Boston Herald from 1994-2008. He’s also the co-author of Big Papi: My Story of Big Dreams and Big Hits, with David Ortiz, and Knuckler: My Life with Baseball’s Most Confounding Pitch, written with Tim Wakefield. Massarotti says, “I’m extremely grateful for this opportunity, but it was obviously a unique circumstance that required the sacrifices and cooperation of many people. I can’t say enough about the support and open-mindedness of the people at Beasley Media Group, The Sports Hub, NESN and the Red Sox for their parts in making this work. In all my time reporting on and talking about baseball, I can’t ever remember being more excited about an approaching Boston baseball season than I am for this one.”
WSB, Atlanta Celebrates 100 Years of Service. Atlanta news/talk WSB-AM is celebrating its 100th anniversary serving the market today (3/15). Cox Media Group says its flagship brand, WSB Radio, broadcast across the airwaves for the first time on March 15, 1922 and was the first radio station in the Southeast. The station’s call stood for “Welcome South Brother.” CMG says the station was soon nicknamed The Voice of
the South and today continues delivering the news, weather, sports and traffic that matter to listeners while giving back to the Atlanta community. The company adds, “WSB expanded in 2010 to a full-time simulcast on 95.5 FM, extending its footprint across the metro Atlanta area. With its expanded reach, WSB set its sights on innovating its content, digital platforms, programming, sales, production, promotions and engineering, all contributing to the brand’s ongoing success and longevity.” CMG Atlanta and Athens VP/GM Jaleigh Long states, “As we celebrate this milestone, we are honored to have such a talented and diverse team who have served WSB through the years to help us remain at the forefront of innovation that keeps us connected to our audience and local advertisers. 100 years of community service is in our DNA and if there’s anything we are proud of, it’s the station’s rich history of uplifting the surrounding community. WSB’s never-ending commitment to innovation and embracing change will propel the us into the next century and beyond.”
Media Execs Spencer Brown and Charles Steinhauer Form New Firm Gemini XIII. The new company, Gemini XIII, is described in a press release as “the podcasting and radio industries’ new home for premium audio content, production and marketing services.” The company is being founded by Cadence13 and Dial Global founder
Spencer Brown (left) and former Westwood One COO Charles Steinhauer (right). At the same time, Gemini XIII announces it has acquired The Infinite Agency, a full-service digital advertising agency based in Dallas, as well as Phantom Producer, an audio imaging service from Australian audio producer Jeff Thomas that includes web and mobile app user interfaces. Jonathan Ogle is 
remaining in his president role with The Infinite Agency and Thomas will continue to lead Phantom Producer. Gemini XIII is based in New York, with offices in Dallas and Sydney, Australia. Gemini XIII CEO Spencer Brown says, “We are pleased to announce the launch of Gemini XIII with the acquisition of two of audio and advertising’s most innovative companies, The Infinite Agency, and Phantom Producer. These great companies are a formidable launching pad for what we expect to be Gemini XIII’s growing portfolio of audio’s most exciting brands. We welcome the talented professionals at these organizations to the Gemini XIII family and look forward to serving our partners and customers with the very best in content and services.” Company COO Charles Steinhauer adds, “These two companies represent a solid foundation of talented people from which Gemini XIII will continue to build. We are committed to bringing new resources and capabilities to audio and to offer new and creative ways to tell stories in audio. We are actively exploring opportunities to complement these organizations to once again build and grow a new breed of audio company.”
WWO Audio Active Group: Radio Helps Reach More Swing Voters. According to data from Nielsen VP of cross platform insights Tony Hereau, “the addition of AM/FM radio to a political media plan can generate an extraordinary amount of incremental voter reach.” Hereau recently presented the findings to the American Association of Political Consultants in a report called, “The 10% Solution: Optimizing the Political
Media Plan with Radio to Reach Swing Voters.” Some of the key findings in his report include: 1) 45% of voters are zero/light TV viewers who are impossible to reach with TV ads: Nielsen finds there has been a sharp increase in voters who watch little or no TV; 2) The combination of connected TV and AM/FM radio can reach voters who are zero/light TV viewers: AM/FM radio reaches 82% of zero/light TV voters. Connected TV reaches 62% of zero/light TV voters. Combined, CTV and AM/FM radio can significantly supplement the political media plan; 3) Zero/light TV voters reached by AM/FM radio are younger, upscale, and more likely to have kids; 4) AM/FM radio is a rich source of swing voters: 40% to 50% of AM/FM radio programming format audiences are swing voters, according to Nielsen; and 5) AM/FM radio advertising was the untold secret ingredient to Glenn Youngkin’s Virginia gubernatorial victory. See more from this post here.
BIA: Local Audio Ad Spend Forecast for 2022 is $14.7 Billion. According to a new forecast from BIA Advisory Services, $14.7 billion will be spent in ad-supported local audio platforms including broadcast radio and digital audio. BIA says the local audio advertising marketplace is becoming more competitive with more streaming services
and podcasts. While the shares of local radio OTA (Over-the-Air) advertising is eroding, radio digital is increasing, providing radio stations an avenue to still increase their sales. BIA’s local audio estimate breaks out advertising revenue forecast for 2022 from each of the following local ad-supported local audio platforms: Radio OTA: $12.7 billion – All revenues generated by local radio stations for sale of time to either national or local advertisers from their over-the-air broadcasts. Does not include any advertising sold by the national radio networks. Radio Digital: $1.7 billion – All revenues generated by local radio stations from national, regional and local advertisers targeting a local market from their online activities. Includes display and streaming advertising revenue other than Pandora. Pandora: $400 million – Audio and display advertising revenue generated by Pandora from national, regional and local advertisers targeting a local market.
TALKERS News Notes. New York City talk radio host Mark Simone tells TALKERS
magazine that his 10:00 am to 12:00 noon program on iHeartMedia’s news/talk WOR-AM “has set a new ratings record, getting the largest total audience (Persons 6+) of any radio station in New York, beating all of the 85 other stations – the only talk show to do that in this century.” Simone’s program garnered a 6.7 share for the two-hour period in Nielsen’s January 2022 PPM survey…..WABC, New York talk host Sid Rosenberg has a cool 
TV gig on the side. As reported by InsideRadio, Rosenberg plays Dave Busco, a soldier in a crime family, in the Amazon Prime series “Gravesend.”…..Salem Radio Network’s 24/7 national news service SRN News is providing live, comprehensive coverage of a rare “virtual” address to a joint session of the U.S. Congress by Ukrainian President Volodymyr Zelensky tomorrow (3/16). SRN live coverage begins at 9:00 am ET
anchored by SRN News White House correspondent Greg Clugston, featuring remarks by Zelensky followed by recap and analysis of the Urkrainian leader’s address. Additionally, the network’s nationally syndicated “Mike Gallagher Show” on Wednesday will not only feature highlights of Zelensky’s remarks but a special “America Reacts” segment as listeners from coast-to-coast weigh in with their instant reaction to the latest development in the four-week Russia/Ukraine conflict…..Cumulus Media’s Westwood One is again presenting complete coverage of the NCAA Division I Men’s Basketball Championship. Coverage will tip off with First Four action on Tuesday, March 15 and run through the NCAA Men’s Final Four on Saturday, April 2 and the National Championship Game on Monday, April 4 in both English and Spanish. Westwood One is also announcing the expansion of its coverage of NCAA Women’s Championship events. For the first time, both the Women’s Frozen Four and the Division I Women’s Lacrosse Championship will be broadcast nationally on radio. Westwood One’s women’s coverage will also include the NCAA Division I Women’s Basketball Tournament featuring every game from the Sweet Sixteen through the Final Four and National Championship Game, as well as every game of the Women’s College World Series…..Audacy’s Cadence13 podcast studio announces a partnership with creator-focused new media company Puck and the launch of the program “The Powers That Be Daily,” that brings listeners inside the four corners of power in America: Wall Street, Washington, Silicon Valley and Hollywood. Emmy Award-winning journalist Peter Hamby and Puck’s team of founding partners, including Julia Ioffe, Matt Belloni, Dylan Byers, Theodore Schleifer, Tina Nguyen, Eriq Gardner, Baratunde Thurston, and William D. Cohan, “pick up where the news ends to explore the story behind the stories driving the day’s headlines across Wall Street, Washington, Silicon Valley and Hollywood with a digestible and dishy 15-20 minute daily rundown featuring insider insights.”
Chicago Radio Legend Pervis Spann Dies at 89. WGN-TV reports that Chicago radio legend Pervis Spann has died of complications from Alzheimer’s. During his career in radio he served as a DJ and helped build WVON-AM where his daughter Melody Spann-Cooper currently serves as president and general manager.
Russia-Ukraine War, U.S.-China Relations, Gas Prices/Inflation, COVID-19/People’s Convoy, Midterms/Trump & the GOP, January 6, and Urban Violence Among Top News/Talk Stories Yesterday (3/14). Russia’s ongoing invasion of Ukraine and the U.S.’s role in sanctions and arming the Ukrainian military; the U.S.’s relations with China as Russia asks Xi Jinping for military aid; soaring gas prices and the still rising costs of retail consumer goods; the leveling of COVID-19 cases in the U.S., the lockdowns in China, and the still-active People’s Convoy protesting mandates in Washington, DC; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; Supreme Court Justice Clarence Thomas’ wife Gini’s admission to attending the rally prior to the raid on the Capitol on January 6, 2021; the capture of a man suspected of killing homeless people and the arrest of an NYC man who beat an elderly Asian woman were some of the top stories discussed on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Talk Radio Revolution! Conservative News Talk Morning Radio Producer based in Richmond, VA. Emerging and exciting independent conservative talk-news radio stations/media network is seeking top-notch career-oriented executive for morning producer.
This position is full-time, based in Richmond, Virginia with unlimited growth potential.
The company’s morning show host is a nationally known figure who owns radio stations across the mid-Atlantic region. This is not a remote position, as the producer must work in the flagship studio in south Richmond, VA. The AM hours are 5:30 AM to 2:30 PM. The position requires solid radio production knowledge, creativity, perseverance and the ability to multi-task in the morning. The right candidate will produce the morning show, field phone calls from high-level political figures and live callers, manage the clock, run the ads and navigate through normal live radio issues.
The show host is usually remote traveling the nation. Once the show is completed, the successful candidate is responsible for all post-production as well as running the next show. The successful candidate must be very internet and social media savvy and enjoy a lightning fast-paced environment and work well in the sandbox with others.
This position offers incredible freedom of expression and you will not be micro-managed in a corporate-bean counter driven mentality. You must be able to work independently with little day to day direction. If you love radio but hate the direction our industry is headed with corporate empty suits telling you what to do every fifteen-minutes then we are the company for you!
We play :60-:75 seconds of classic rock music in the morning before each segment so you have to be selecting songs to connect with our audience. We are an independent network and growing. This is a conservative-talk enterprise with the leading America First hosts in the nation, so you should feel comfortable in that environment.
While our competitors are shrinking and laying staff off – we are buying and growing. Come join our talk radio revolution! We are an equal opportunity employer. Competitive salary. Please send a short cover letter and your resume to: ApplyJFMN@gmail.com – Include producer in the subject line. The base salary is $40-50K depending on experience. This is a self-relocation if you live outside of RVA.
By Mike Kinosian
TALKERS magazine
Managing Editor
RICHMOND, VA. — Whether fair or not, market size/overall reach has been elevated as being an individual broadcaster’s dominant barometer of success.
Countless news/talk shows are heard on terrestrial, satellite, and internet radio, as well as through podcasts and other new media streams, yet it would hardly be a stretch to venture that a wildly significant number of news/talk hosts are fervently vying to become the next Rush Limbaugh.
Radio One Swaps Frequencies in Charlotte; Sports Talk WFNZ Gets Full Market FM Signal. Charlotte sports talk WFNZ-AM is getting a full-market FM signal as Radio One swaps FM frequencies between WFNZ and hip hop/R&B “92.7 The Block.” WFNZ is now
heard on WFNZ-FM at 92.7 (in addition to WFNZ-AM at 610) and “The Block” airs on FM translator W273DA at 102.5. Radio One Charlotte/Richmond regional VP Marsha Landess says, “Charlotte has continued to grow as a great sports city and Sports Radio WFNZ will continue to grow with it! Now on a more powerful FM signal, with continued live and local talent, we will be able to superserve more of our listeners and clients with broader market coverage on the FM dial.”
Audacy Unveils New Audacy Digital Audience Network. In an effort to present advertisers with a “high-performing audience solution,” Audacy launches the Audacy Digital Audience Network, “an addressable aggregate of over 60 million listeners that other audio platforms and streaming platforms do not reach.” Audacy says that each month, it connects with 200 million fans across its broadcast and digital assets. Over
60 million of these listeners can be found on ADAN across its streaming content, on the Audacy app and on its podcasts. Through this, ADAN can target precise audiences at scale and deliver high-performing digital audio media strategies for Audacy’s advertising partners.” The company says it “continues to provide exclusive content across news, sports, talk, music and podcasts that its listeners seek and trust as a daily habit. ADAN audiences skew more affluent, are more likely to be college educated and are more diverse – collectively bringing the highest value consumers to advertisers. ADAN provides an unduplicated reach to listeners that other audio platforms do not deliver.” Components of the Audience Network include over 230 of Audacy’s broadcast brands and thousands of podcasts. Exclusive stations, curated music stations from Audacy brands, talent and influencers and digital streams of MLB play-by-play broadcasts via flagship partnerships are also included in ADAN.
WWO Blog: AM/FM Radio, Print, and Podcast Ads Lead in Attentiveness. The Cumulus Media | Westwood One Audio Active Group releases a new Media Attentiveness and Ad Skipping Report that incorporates several new studies that examine consumer attentiveness and concentration levels when using various media platforms, ad-skipping tendencies, and the reasons why listeners choose to use various audio platforms. Cumulus EVP of marketing and Westwood One president Suzanne
Grimes says, “Our new Media Attentiveness and Ad Skipping Report demonstrates that AM/FM radio leads all media in advertising attentiveness with the lowest levels of ad skipping. Consumers also devote very high levels of concentration to podcasts since listeners actively seek them out to learn something new, which justifies premium CPMs for podcasts.” Some of the highlights of the report include: 1) Attention grows in importance among marketers and agencies: Nearly half of advertisers have discussed consumer attentiveness as a metric. Two out of three say it is important for measuring media investments; 2) Traditional media ads have greater engagement compared to digital ads: AM/FM radio, print, and podcast ads lead in attentiveness. Consumers skip social and digital ads the most; 3) Social media disconnect: Agencies/marketers overestimate consumer concentration of social media. Two consumer studies reveal social media has the lowest attentiveness of media platforms; 4) AM/FM radio CPMs should be a premium to Pandora and Spotify: Pandora/Spotify audio impressions are not the same as AM/FM radio impressions. The greater proportion of spoken word content on AM/FM radio generates much higher levels of concentration and attentiveness. The information and personalities of AM/FM radio satisfy consumer needs for information and connection. See the full blog post here.
KLIF-AM, Dallas Adds ‘Markley, van Camp & Robbins’ Show. The Compass Media Networks nationally syndicated news/talk program “Markley, van Camp and Robbins” is added to the program lineup at Cumulus Media’s KLIF-AM, Dallas in the 12:00 noon to
2:00 pm slot. KLIF-AM program director Bruce Collins says, “These guys were just what we were looking for to add to KLIF’s lineup, news and information and a whole lot of laughs and fun. They understand entertaining radio.” The program stars Jamie Markley, David van Camp, and Scott Robbins. Van Camp says, I’m excited and honored to be on the legendary KLIF. Having spent several years in the Metroplex, being on that station means a lot to me. Many thanks to Bruce Collins, who’s been a great partner and supporter of the show from the beginning.”
Todd Starnes Speaks at CPAC 2022. Nationally syndicated talk radio host and best-
selling author Todd Starnes was a featured speaker at last weekend’s CPAC 2022 in Orlando. In addition to appearing on the conference’s agenda, Starnes broadcast his national radio show from the CPAC radio row during which he interviewed former President Donald Trump and South Dakota Governor Kristi Noem (pictured here with Starnes).
KYW, Philadelphia Honors 2022 GameChangers. Pictured above are the recipients of the 2022 GameChangers honors from Audacy’s all-news KYW, Philadelphia. The annual GameChangers recognize people making a difference in communities of color around the Philadelphia region. This year’s honorees were recognized at a ceremony at Audacy’s Philadelphia headquarters on February 27. KYW Newsradio community impact reporter Racquel Williams, who has been highlighting the GameChangers honorees throughout February, hosted the ceremony. The 2022 recipients were nominated by members of the audience and selected by a panel of previous honorees. Audacy Philadelphia SVP and market manager David Yadgaroff says, “KYW Newsradio shines light on the stories of people from all backgrounds doing amazing things in our communities who might not otherwise get the recognition they deserve. That’s part of our mission 365 days a year, and we’re proud to award these meaningful honors to these outstanding community leaders during Black History Month.”
Cumulus Media’s WJR, Detroit Helps Raise $1.74 million for Salvation Army. Detroit
news/talk WJR-AM helped raise more than $1.74 million for The Salvation Army of Metro Detroit during a 27-hour radio fundraiser that took place on February 24 and 25. The Cumulus Media station presented the 35th Annual Bed & Bread Club Radiothon as station personalities including Paul W. Smith (pictured here), Sean Baligian, Kevin Dietz, Lloyd Jackson, Chris Renwick, Mitch Albom, Ken Brown, Steve Courtney, Kevin O’Neill and Guy Gordon broadcast from The Salvation Army Eastern Michigan Divisional Headquarters in Southfield, Michigan.
Norm Lewis to Perform at BFoA’s Golden Mike Award Dinner and Ceremony. The Broadcasters Foundation of America announces that this year’s entertainment for the Golden Mike Award Gala will be Broadway, film, and TV star Norm Lewis. Following a one-year hiatus due to the pandemic, the BFOA Golden Mike Award Dinner and
Ceremony returns this year on Monday, March 14 at the Plaza Hotel in New York City. The annual event is the biggest fundraiser for the Broadcasters Foundation, whose sole mission is to provide financial aid to broadcasters in acute need from critical illness, accident, or serious misfortune. This year’s BFOA Golden Mike Award honoree will be Hilton Howell, Jr., chairman of the board and CEO of Gray Television and Atlantic American Corporation. The Lifetime Achievement Award honors a broadcaster who has made invaluable contributions to the television and radio industries. This year, it will be presented to renowned sportscaster Lesley Visser.
TALKERS News Notes. A new podcast starring Dennis Prager and Julie Hartman is joining the Salem Podcast Network. After reading Prager’s book, Still the Best Hope, Hartman – a senior at Harvard University – realized she actually held many
conservative beliefs. She reached out to Prager, who was so impressed with her that he invited her on to his national talk show. Not long after, she sat in for him for all three hours of the show. Now, the two are launching a weekly podcast titled, “Dennis and Julie.” She says, “Finding Dennis’ work changed my life. I discovered the historic significance of the American value system and just how much our society today has come to be guided by the wrong principles. I hope that Dennis and I can make the world more understandable to our audience and impart to our listeners — especially those my age — how important it is to resist the far-left push that comes at them every day. I’m honored to work with Dennis and I’m grateful to Salem for trusting me with this opportunity.”…..CNN debuts three new podcasts. 
“Breaking News Alerts” – previously only available to smart speaker listeners – this audio version of CNN’s breaking news alerts offer podcast listeners a more contextualized understanding of breaking news. “Tug of War” takes listeners to the most volatile corners of the world to document some of the greatest power struggles of our time – a mission that now feels more relevant than ever – and offers historical, political, and social context for the Russia-Ukraine conflict. “Diversifying” – hosted by Delyanne Barros – presents insightful discussions about how the financial system can work for us, instead of against us. It creates a space for people who have traditionally been left out of conversations around personal finance, and who are often faced with the challenge of balancing cultural expectations against their own financial needs…..ESPN Audio says that the 2021 Share of Ear from Edison Research finds that ESPN Audio
accounts for over half of all sports listening, at 53%, marking a nine percentage point increase in the same category from 2020. ESPN Audio was also shown to account for 63% of the digital sports listening space and 47% of the terrestrial sports audio space, both up a significant 8% points from 2020, respectively…..SiriusXM announces that Hope Solo, the World Cup champion and Olympic gold medalist goalkeeper, will launch a new and original SiriusXM podcast, “Hope Solo Speaks,” that debuts across all podcast platforms March 2. Solo will discuss a variety of topics on her mind, including her relentless fight for women’s rights and gender equality, motherhood and family, changing trends in sports and much more. Solo will be joined on episodes of the podcast by guests from various walks of life including world-class athletes, artists, and influencers for candid conversations on their experiences, passions and topics of the day.
Russia’s Attack on Ukraine, COVID-19, State of the Union, Midterms/Trump & the GOP, UN Climate Report, and Sacramento Murder-Suicide Among Top News/Talk Stories Yesterday (2/28). Russia’s continued attacks on the Ukraine and the rest of the world’s response; the rate of COVID-19 cases in the U.S. and relaxing mask mandates; tonight’s State of the Union address by President Joe Biden; the battle for control of Congress in the November midterm elections and Donald Trump’s influence over the GOP; the dire warning on the effects of climate change from the Intergovernmental Panel on Climate Change; and the murder of three children and their chaperone by the children’s father in a Sacramento church were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
Monday Memo: Read Me, Please! “Few opportunities to engage are more powerful than the ongoing email conversation you have with listeners.” Consultant Holland Cooke calls it “a relationship that Pandora and Spotify and your robotic AM/FM competitors can’t emulate.” In this week’s column, HC shares tips for the most important words of your email: its subject line. Read about it here.
Pending Business: Sell Carefully. Radio sales pro Steve Lapa says the war in the Ukraine has the potential to bring more information and opinion-hungry listeners to your news/talk station and provides a sales opportunity. “The loyal audience base your station has worked hard to develop will lock in regularly for information updates and the clarity your air talent can bring to a complex and intimidating situation that could affect everything from the price of gas at the local pump to a roller coaster ride in their stock portfolio.” He offers six tips for selling during this historic news storm. Read more here.
KNBR-AM/FM, San Francisco Promotes Adam Copeland to Afternoons. Sports talk radio pro Adam Copeland is promoted to co-host of the afternoon drive with longtime host Tom Tolbert on Cumulus Media’s KNBR-AM/FM, San Francisco. This comes after Cumulus parts ways with Tolbert’s former co-hosts Larry Krueger and Rod Brooks. Tolbert tweeted last week about their departure, saying, “Rod and Larry are no longer on the show. It sucks. I’m always saddened when something doesn’t work. I love both of those guys. I consider them friends. I can’t tell you why some things work and some don’t work. It’s a bummer. It stinks.” The new “Tolbert and
Copes” show airs from 2:00 pm to 6:00 pm. Copeland joined KNBR as an intern in 2009 and was hired in 2016 as a board operator. He eventually became the producer of “KNBR Tonight with Ryan Covay.” In 2018, after time as a fill-in host on the station, Copeland was named host of his own talk 
show, “The Lead Off Spot with Adam Copeland,” airing weekday mornings from 5:00 am-6:00 am. He also served as a producer of the “Murph and Mac” morning program. Copeland says, “Having the opportunity to host ‘The Leadoff Spot’ and hang with Murph and Mac for the past four years has been a dream come true since I was 16 years old, and I’m forever indebted to all the loyal listeners, callers, and guests who made the show as fun and engaging as it was. It’s been the honor of my life. I look forward to bringing that same energy and enthusiasm to afternoon drive with the legendary Tom Tolbert. I know I have big shoes to fill, and I hope to make my fellow Bay Area sports fans proud. Onward and upward.”
Round Four of January PPM Survey Released. The fourth of four rounds of ratings information from Nielsen Audio’s January 2022 PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2022 sweep covered January 6 – February 2. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways for this group of markets. In the Raleigh market, iHeartMedia’s news/talk WTKK-FM jumps 1.1 shares for a 7.4 share (weekly, 6+ AQH share) finish and the #3 rank in the market, while Curtis Media Group’s crosstown news/talk WPTF tacks on nine-tenths for a 3.3 share finish good for the #11 rank. Emmis Communications’ news/talk WIBC-FM, Indianapolis recaptures 1.8 shares to wrap the survey with a 10.6 share and climbs to the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN-AM leaps to #1 after adding nine-tenths for a 9.7 share finish, while Good Karma Brands’ crosstown news/talk WTMJ-AM rises half a share for a 7.2 share finish good for the #4 rank. Cumulus Media’s news/talk WWTN-FM, Nashville tacks on eight-tenths to put up a 6.9 share that gives it the #2 rank in the market. Cox Media Group’s WOKV-FM, Jacksonville is back at #1 after shooting up 2.6 shares for a 9.6 share finish. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first three rounds) here.
Nielsen Holdings Reports 2021 Q4 Revenue Up 2.5%; Full Year Revenue Rises 4.1%. Ratings giant Nielsen Holdings plc reports its financial data from the fourth quarter of 2021 and for the full year, revealing Q4 revenue was $894 million, an increase of 2.5% over the same period in 2020. Revenue of the whole of 2021 was $3.5 billion, a year-over-year increase of 4.1%. For the full year of 2021, Nielsen reports net income from continuing operations attributable to Nielsen shareholders was $551 million, compared to $191 million in 2020. Nielsen CEO David Kenny says, “We delivered
strong results in 2021. We successfully sold Nielsen Global Connect, hit significant product milestones, and exceeded all of our original 2021 guidance metrics despite facing some unanticipated challenges. We are strongly positioned within the media ecosystem, with growing relevance as audiences shift to streaming, and we are delivering value to clients across our three essential solutions. We made measurable progress toward becoming a digital-first company, and our strategy aligns with where growth in the industry is coming from. We are piloting the first iteration of Nielsen ONE, which we launched in January, with a representative group of clients across media buyers and sellers and feedback has been positive. We also made progress on strengthening our balance sheet, reducing our net debt leverage by over half a turn in 2021. We now have the flexibility to return more capital to shareholders while continuing to invest in organic growth initiatives and pursue strategic, tuck-in M&A. Our $1 billion share repurchase authorization reflects our board’s confidence in both our short and long-term growth prospects and enables us to deliver value to our shareholders.” The company reports its financial position, stating, “As of December 31, 2021, the company had cash and cash equivalents of $380 million and gross debt of $5.626 billion, resulting in net debt of $5.246 billion.”
Russian Ukraine Invasion, COVID-19, The Economy/Financial Markets, CPAC 2022/Trump & the GOP, William Barr Book, State of the Union, and SAG Awards Among Top News/Talk Stories Over the Weekend. The Russian invasion of the Ukraine and the domestic and global responses to Vladimir Putin’s gambit; the falling rate of COVID-19 cases in the U.S., the relaxation of mask mandates, and the U.S. trucker convoys destined for Washington, DC; the state of the U.S. economy as the Ukraine invasion affects global markets, the ongoing inflation affecting consumer retail prices, and the financial markets activities; the weekend’s CPAC 2022 conference and Donald Trump’s influence over the GOP; former Attorney General William Barr’s new memoir containing criticism of Donald Trump is teased; anticipation of Tuesday’s State of the Union Address; and Sunday’s Screen Actors Guild 2022 awards ceremony were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
By Holland Cooke
Consultant
LAS VEGAS — Security guys are walking COVID-sniffing dogs around CES venues. Just to get sniffed, we had to enter vaccination dates – and vaccine lot numbers – into that Clear security app you see used at airports. Upon arrival here, we’re presented with self-test kits.
Other big international conventions are watching this bellwether. The World Economic Forum in Switzerland was recently postponed as Omicron numbers mushroom.
JC Corcoran Responds
Gentlemen:
I enjoy your work, but I wish one of you responsible for today’s piece (Social Media: Handle with Care, published 1/27/12) had contacted me before it was published. I might have been able to contribute background information most would consider pertinent. It’s a bit frustrating to see the 
outcome which, in this case, amounts to a number of colleagues whose work I respect, taking positions without having some of the key facts in the story at their collective disposal. These facts may or may not have altered their opinions, but still should be taken into consideration. I hope you’ll share this information online as an addendum to today’s story.
I am not “defending” my use of rough language in the tweets. I’m only offering an explanation. Unbelievably, this entire thing began when, during the first week of October, I was alone in breaking the story, three weeks before the rest of the free world, that St. Louis Cardinal manager Tony LaRussa was about to retire from baseball. The story was universally dismissed and I was roundly ridiculed by the local media. It wasn’t until the day after the World Series parade that everyone realized I’d had one of the great scoops in recent memory. My relatively new Twitter account went from 280 followers to over 2600 in just a few days. In mid-November, similar kinds of sources told me Albert Pujols was only a few hours away from re-signing with the Cardinals. I tweeted it. I ended up being wrong. That’s when some longtime adversaries went into attack mode.
1) The Riverfront Times, the publication that started the controversy by publishing the exchange between me and the “listeners,” has been attacking, cheap-shotting and mischaracterizing my work almost since the day I arrived in St. Louis twenty-seven years ago. I will simply use one story as an example of the way they work. Several years ago I was involved in a lawsuit with another pair of broadcasters. The pair engineered a physical attack on me at a charity appearance I was broadcasting from, then told police it was I that had attacked them. Over the course of the three-year long wait for the case to come to trial, the RFT published almost two dozen attacks on my character, ranging from accusation to ridicule. When I won the case, and the jury hit the opposing pair with $370,000 in damages, the RFT spoke not a word of it. Moral of the story? Their decision to come after me again came as no surprise.
2) A series of tweets from two of the individuals in question was never published by the RFT or any other media outlet that covered this story. The people who sent those tweets were nice enough to tell me they wanted to “rape my mother,” among other things. I ignored them. Again, I’m not surprised this part of the story was omitted by The Riverfront Times. It was only when more of this sewage was sent that I finally reacted the way I did.
3) This is not the way I talk to people. This is not the way I talk to listeners. This is the way I talk to creeps.
4) Two of the people that have been sending this stuff have been identified as local broadcast competitors. Cowards hiding behind phony screen names. That element to the story, somehow, has been left out of all of this. (For the record, every single thing I do in this town contains my real name and image.)
For nearly three decades I have enjoyed a terrific relationship with my listeners. Frankly, it’s the kind of bond most GMs and PDs can only dream about. I’ve achieved amazing ratings and won all the awards. I hardly think it would be fair to make this unfortunate development seem typical of my work here or somehow reduce it to being my defining moment. I learn from my mistakes as well as the mistakes of others. I hope you’ll all do the same.
I continue to look forward to your daily work at Talkers.
JC Corcoran
KTRS, St. Louis
jcontheline.com
Great Article
I read your story, “Social Media: Handle with Care” with great interest. I find that tweeting is a great way to engage the audience. You will get tweets from people who will never call a radio program and sometimes from callers after they get 
off the air. Twitter is used by some in our business as a one way communication and I assume that is because they don’t want to be seen as only responding to favorable comments. I will tend to ReTweet a positive comment, but I will RT and respond to negative comments more frequently. I guess I enjoy the “fight, fight, fight” mentality of the school yard.
Talk radio, at least how I see it, is a persuasive medium and Twitter gives you an oppurtunity to make points and back them up with links. Twitter also reminds you sometimes that you aren’t always right.
I think the real danger in a talk radio host adamantly using Twitter seems to be the danger of slipping into a mode that allows talk that wouldn’t be OK on the air, as if you were texting a freind of yours. I am guilty of this many times.
Great article.
Dale Jackson
PD/ Host of The Dale Jackson Show
The Attack Machine Blog
NewsTalk 770 AM/92.5 FM WVNN
Cumulus Media – Huntsville, AL
dale.jackson@cumulus.com
Very Smart
Love the Social Media: Handle with Care exploration. Very smart!
Amir Forester
Forester Public Relations
Los Angeles, California
amir@foresterpublicrelations.com
Builds Up Fan Base
I have found facebook and twitter very beneficial in keeping my name in front of my former listeners during my time on the beach. Everyday I post a story or two and make a comment on it. Some of the discussions can get pretty intense. 
It’s as if I am doing a show without doing a show.
I have the maximum of 5,000 friends on my facebook page plus 1300 on a newer fan page and about 1300 Twitter followers. Now I know there is some overlap, but I am still adding people every day. When I announce my next gig I will have a built in forum to drive my listeners to the new station. It has been a wonderful way to build a loyal fan base and keep my name in the public’s eye.
Any host that isn’t currently using social media to build up their fan base in case they find themselves looking for work is a fool.
Tom Becka
Talk Show Host
Omaha, Nebraska
Responses to Walter Sabo’s Overnight: The Underexploited Daypart
THANK YOU. Never understood why dummies don’t do more with overnights. Why must you and I be smarter than everyone ALWAYS?
– Jake Fogelnest via Twitter
The dream for my next life. Another all-night talk show.
– Haney Howell via Twitter
Hey…I LOVE this,Walter! I’m a HUGE fan of “overnight” radio. It’s how I started my career. I do hope that your readers understand how true what you suggest is to them. Overnights has long been ingnored in radio…a place to put the “new guy/gal,” etc. There are TONS of wide awake people, at those hours, who’d appreciate being treated like they were as important as midday or AM drive listeners.
– Bob Bateman via Twitter
Love this. My 2 1/2 years of overnights at WHEN Syracuse (1980-82) were fantastic and the phones always rang off the hook thanks to a wide-ranging audience of students & third shifters.
– Peter King via Twitter
Walter, I always liked your response to management: “You want non-traditional revenue? How about selling the all-night show?”
– Tom Parker via Twitter
”Dennison’s…A Men’s Clothier”…etc., etc. Love the article, as you’d imagine!
– Ray Rossi via Twitter
Enjoyed this article very much, Walter. I totally agree. Before talk radio, I was on air at QVC for 15 years and helped them build the overnights to an extremely profitable time slot. Like radio, they had been neglecting it. Live and local overnight radio shows will not only “lead the way” to morning drive, they will open the door to so many new advertisers.
Nice job, thank you for writing it!
– Steve Bryant via e-mail
Contact TALKERS: info @ talkers [dot] com.