Monday Memo: Stakeholder Whispering
By Holland Cooke
Consultant
Radio programmers and sales managers know the drill: The GM drops an idea, a client makes a request, or a listener offers feedback – and the reflex is to jump straight into execution. But what if the real opportunity lies not in what’s asked for, but in what’s actually needed?
That’s the premise of Bill Shander’s new book, Stakeholder Whispering: Uncover What People Need Before Doing What They Ask (Wiley, 2025). Though written for a broad business audience, its lessons resonate in broadcasting, where competing priorities and fast-moving decisions are the norm.
Shander reckons that traditional “stakeholder management” sounds paternal – corralling people to fit our plans. Instead, “stakeholder engagement,” gives them a seat at the table. This “whispering” is a deeper, two-way collaboration where probing questions and active listening uncover hidden needs and surface better solutions.
For broadcasters, this can be transformative. Consider sales. If an advertiser wants “a morning drive schedule,” a reflexive seller builds a package and fires back a rate card. But a whisperer pauses and asks: Why morning drive? Who exactly are you trying to reach? What outcome would make this buy successful for you? The conversation shifts from spots and cost to outcomes and value.
Programming is no different. Listeners may say they “want more music” or “less negativity” from talk radio. Whispering means listening past the literal request to the sentiment beneath. Is it about mood, pace, or trust? The host or PD who engages at that level isn’t surrendering control – they’re co-creating an experience listeners feel invested in.
The book also emphasizes “loss aversion” – the tendency to resist change for fear of losing control. Whispering reduces defensiveness by letting stakeholders feel ownership of solutions. In a station environment, that might mean involving talent in shaping format tweaks, or framing sales proposals as shared discoveries rather than dictates.
Stakeholder whispering is a reminder to slow down, listen more deeply, and help others articulate what they really need. For radio, it may be the difference between just checking a box and creating lasting value on both sides of the mic.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
Audacy’s WFAN, New York enters into a strategic partnership with creator-led digital sports media company Jomboy Media to air the “Talkin’ Yanks” show each Saturday at 2:00 pm ET. Audacy chief business officerand New York market president Chris Oliviero says, “WFAN and Jomboy Media both are committed to bringing Yankees fans the most relevant and engaging content of their favorite team whenever and wherever they want to consume it. Together, the combined influence and reach of both brands will elevate the experience for the pinstripe faithful and shine an even greater spotlight on New York’s all-time pastime, baseball.”
least $3.4 million from the university to operate the station. TribLive reports, “Penn State officials said they proposed transferring the operating assets of WPSU to WHYY and provide a $17 million subsidy structured to decrease over five years, to give WHYY an opportunity to help WPSU reach a financial break-even point and continue broadcasting across central Pennsylvania.” That proposal was not accepted by the trustees. 
From my teenage years to today, radio has been the career of my adult life. When I first began listening in my teens, I was drawn less to the music and more to the conversation. I tuned into stations not for my favorite songs, but because I enjoyed hearing people talk, debate, and share ideas. Over my lifetime, I have seen many changes in the medium. The news/talk format, in particular, has always fascinated me for its mix of news, commentary, and immediacy.
and the countless people whose lives he touched through his words, his work, and his unwavering commitment to faith and country.” Salem CEO David Santrella is quoted saying, “Charlie was more than a broadcaster – he was a fearless defender of truth and a faithful servant of God. This assassination was not just an attack on Charlie, it was an attack on free speech and on the values Charlie championed every day. His absence leaves a tremendous void, but his legacy of faith, courage, and conviction will continue to inspire generations.” Salem Media chief strategy officer Bradley Parscale stated, “I have had the privilege of working with Charlie for nearly a decade. He was part of the Salem family. His voice was fearless, unyielding, and relentless in the defense of faith and freedom. This heinous act of evil was meant to silence him, but as Christians, we know darkness cannot overcome the light. Charlie’s influence cannot and will not be silenced.” The company added, “Charlie’s partnership with Salem Media was defined by his uncompromising defense of biblical values, liberty, and truth. Through his nationally syndicated show and podcast, he reached millions who relied on his voice to cut through lies, honor truth, and give courage to those fighting for faith and freedom.”
intends to have the station back on the air within a few weeks and it will continue to air an oldies format. Civic Media will add W262CJ at 100.3 FM to the simulcast of talk WAUK-AM, Waukesha which is also heard on W266DR, Waukesha at 101.1 FM. The 100.3 FM signal gives the station a presence in the center of Milwaukee. Civic Media regional president Chris Moreau says, “We’re thrilled to expand our presence in Milwaukee, our largest metro market. These acquisitions allow us to better serve listeners across southeastern Wisconsin with our commitment to local news coverage and quality programming. The extended coverage area creates exciting opportunities for both our audience and advertising partners.”
Connoisseur Media promotes Ed Oliveira to operations manager for Connoisseur Media’s Connecticut stations. Oliveira has been with Connoisseur Media for more than a decade, most recently as director of traffic & creative services. Oliveira says, “I am grateful for this opportunity and excited to take on this expanded role. This feels like a natural step for me, and I appreciate [SVP of Connecticut operations] Kristin Okesson for believing in me and my abilities. One person that has been a near-constant in my career is Keith Dakin. Having the opportunity to receive the baton from him and building on his work is a task I take on with pride. I am beyond excited to expand my role with the amazing people on this team. They are so good that operations could probably run on its own BUT I am ecstatic they chose me to oversee it.”
New York’s Cipriani 42nd Street once again played host to one of radio’s most anticipated annual events of the year: the annual “77 WABC Gala,” held this past Friday (9/5). The spectacular evening blended star-studded entertainment, heartfelt tributes, and plenty of radio family camaraderie – all while raising funds for three cornerstone charities: Tunnel to Towers Foundation, the Police Athletic League, and Shriners Children’s Hospital.
Superman just flew into court – not against Lex Luthor, but against Midjourney. Warner Bros. Discovery is suing the AI platform, accusing it of stealing the studio’s crown jewels: Superman, Batman, Wonder Woman, Scooby-Doo, Bugs Bunny, and more.
According to a report in Barron’s, Premiere Networks talk host Buck Sexton filing a federal lawsuit against RAD Diversified REIT, alleging they defrauded him of more than $100,000. In the complaint, Sexton alleges that RAD founders Dutch Mendenhall and Amy Vaughn solicited cash from him for investment coaching for property deals, neither of which ever happened. The story notes that this suit comes just weeks after Florida’s attorney general announced a probe into RAD saying the firm “appears to be a Ponzi scheme.” Sexton’s attorney writes in the complaint, “Despite being an experienced real estate investor, Mr. Sexton was taken in by the documents and investment returns touted by Mendenhall and his representatives. The defendants’ grand promises of sweeping returns never materialized.” 
radio spots across 192 media markets, generating more than 1 billion impressions and $43 million in airtime from TV and radio stations. NAB president and CEO Curtis LeGeyt says, “Local stations are serving communities with live sports, trusted local news and life-saving emergency coverage – all available for free to every American. But outdated rules are shackling these stations from growing and innovating at a time when Big Tech operates with limitless scale and zero public interest obligations. Consumers deserve more – not fewer – local journalists on the ground and live sporting events accessible without a subscription. The FCC must act quickly to level the playing field so broadcasters can continue investing in the content communities rely on most.”
America’s top 10 radio broadcasters by station count and by revenue. Connoisseur Media CEO Jeffrey Warshaw says, “Local broadcasting has always been at the heart of what we do. Connoisseur started as a company rooted in radio serving local markets. Today we’re taking that same local-focused philosophy, which now includes our digital marketing and multi-platform expertise to some of the most dynamic markets in the country. This acquisition is about assembling the scale and resources to keep radio strong, serve our communities, empower our employees, and create even more value for advertisers. As I have travelled the country to meet our new colleagues in the Alpha Media markets, I have been impressed with their dedication to radio and their communities. I am excited to be associated with such a great group of people.”
significant role in shaping Salem’s growth and direction. Under his leadership, Salem launched and developed four major digital properties: Salem Web Network, Salem Church Products, Townhall Media, and Eagle Financial Publications. Salem CEO David Santrella says, “David has been an important part of Salem’s journey, and we are deeply grateful for his dedication, professionalism, and leadership over the years.” Salem co-founder Ed Atsinger adds, “David’s impact on Salem has been profound. From his early days as CFO to his leadership in building our digital media presence, his contributions have helped define who we are today. We thank him for his many years of service and wish him continued success in the future.”
in the U.S. House of Representatives and a filibuster-proof 61 in the U.S. Senate. NAB president and CEO Curtis LeGeyt says, “We thank the growing, bipartisan group of lawmakers standing up for their constituents who depend on AM radio. This support demonstrates a deep understanding that AM radio remains an essential lifeline for emergency alerts, local news and community connection. With significant momentum behind this bill, NAB urges House leadership to bring it to the floor without delay and preserve this vital service for the American public.”
Jeff Rickard says, “ESPN has long set the standard for covering the biggest live sporting events and the athletes who define them. We’re thrilled to team up for premier play-by-play and insightful nightly conversation. Combined with our award-winning local lineup, this partnership gives Charlotte the very best in local and national sports coverage.”
exclude or marginalize competitors like Newsmax. Further, Newsmax alleges that FOX News, “described in the complaint as a ‘must-have’ channel for distributors, leverages its market power to impose restrictions that harm consumers, stifle competition, and drive-up costs across the pay TV ecosystem.” Specifically, Newsmax alleges that “FOX conditions access to FOX News on 
agreements by distributors not to carry or to restrict competing right-leaning news channels. If distributors carry Newsmax, FOX forces them to also carry low-demand channels like FOX Business or FOX Sports 2 in their most widely viewed tiers, triggering potentially tens of millions in extra fees. These clauses penalize distributors for placing Newsmax in basic packages by requiring simultaneous promotion of FOX less popular channels.” Also, Newsmax alleges that FOX has pressured its guests to not appear on Newsmax, as well as has run online smear campaigns and hired private investigators targeting Newsmax executives to damage the Company’s credibility. Newsmax is asking the court to: 1) Declare FOX’s conduct unlawful under federal and state antitrust laws; 2) Award monetary damages as permitted by law; 3) Enjoin FOX from continuing exclusionary contracts and monopolistic practices; and 4) Order equitable relief to restore competition in right-leaning pay TV news.
Radio, including “Two Pros and a Cup of Joe,” “The Dan Patrick Show,” “The Herd with Colin Cowherd,” and more. The station will also broadcast FOX Sports Radio around the clock on weekends. Sunrise operations director Robert J. Maines Jr. says, “Sunrise Broadcasting is thrilled to add FOX Sports Radio to WGNY 1220 AM/94.5 FM. We look forward to bringing this exciting sports network to our Hudson Valley sports listeners.”
contracts from the end of 2026 to December 31, 2029. The company says that the amendments provide that outstanding equity awards granted at least six months prior to a qualifying retirement termination will remain outstanding and eligible to vest in accordance with the original vesting schedule (and, for performance-based awards, based on actual performance). Additionally, Bressler’s amendment increased his cash severance multiplier from 1.5x to 2x to align his severance payments and benefits (upon a qualifying termination of employment) with Pittman’s existing severance payments and benefits.
“There are certain sounds that define a place, and for Sullivan County, Mike’s voice is one of them. For 45 years, it’s been the sound of calm, trust, and perseverance. His life has been a true lesson in resilience. His legacy will live far beyond the airwaves.” Bold Gold Media CEO Vince Benedetto adds, “Mike’s retirement is truly an end of an extraordinary and historic era in local broadcasting. In every way, he was ‘The Voice of Sullivan County.’ He will be missed by all of our listeners, and most of all, by all of us in Bold Gold. His example of broadcast excellence will endure and be carried on by all of us who have learned so much from him. We wish him a wonderful retirement and thank him for his long, distinguished service to our communities.” Sullivan County native Dylan Price is assuming the Catskills news & sports director role.
Why I love going on sales calls with station reps: Meeting retailers, who have SUCH a feel for their customers’ (our listeners’) mindset. Following-up
Imagine an AI trained on millions of books – and a federal judge saying that’s fair use. That’s exactly what happened this summer in Bartz v. Anthropic, a case now shaping how creators, publishers, and tech giants fight over the limits of copyright.
pm ET. The Saturday program is called “College Football Tailgate” hosted by Wilson and Zaslow and airs at 10:00 am ET. ESPN VP of digital & audio production Justin Craig says, “College football is all about passion, tradition, and community. We’re thrilled to bring that energy directly to fans every weekend with ESPN Radio’s College Football Tailgate. Amber and Jonathan are the perfect voices to capture the excitement on campus, and this tour allows us to not only showcase the games, but also connect with the next generation of fans and broadcasters in a truly meaningful way.”
host city for FIFA World Cup 2026. “Ready, Set, Grow” happens on September 5 at the Barnes Foundation. Through the end of 2025 and into 2026, WURD will feature on-air programming, live panel discussions, and multimedia storytelling to provide entrepreneurs and neighborhood business corridors with the tools they need to thrive. WURD president and CEO Sara M. Lomax says, “Ready, Set, Grow is crafted specifically for small business owners and entrepreneurs from across the region who are seeking strategies to leverage the historic momentum of America’s 250th anniversary. We are convening a panel of the experts and decision-makers who are best positioned to share how the small business community can make the most of this moment.” Ready, Set Grow’s panel discussion will feature executives from business and tourism organizations.
Score” in March as the result of a social media rant against a critic was his fault. He says, “I own my mistakes. This was the culmination of a slow, rolling mental health crisis.” Bernstein recently began working with Hubbard’s 312 Sports platform on the daily podcast “Dan Bernstein: Unfiltered” with co-host Matt Abbatacola. He says, “I learned a lot in therapy, and I’m continuing to learn a lot about the dopamine outrage cycle and how real that is and how my brain chemistry works.” He adds, “I think I’ll be better served by the pace and tone of podcasting.” 