Monday Memo: Twitter Technique
By Holland Cooke
Consultant
Tik-Tok is hot (largely among users too young to be heavy AM/FM listeners) and it’s in-the-news (about its possible ban). And, yes, Facebook remains T-Rex in the social media jungle. But people on Twitter seem to live there.
— Twitter is a useful right-now prompt, because Tweets stack-up, so there’s less value alerting Followers to what’s up much later today or tomorrow.
— Like any contact, there’s a quality/quantity trade-off. You will get a feel for how-much-is-too-much when you see your Followers number drop. So, think before you Tweet. You’ll never get un-Followed for something you didn’t Tweet.
— Best of all, like other social media, Twitter is…social. Conversations begin and spread. And any of your Followers can re-Tweet your message to all their Followers, and any of them could re-Tweet it too. Going-viral like that is powerful peer-to-peer endorsement, particularly if you’re a podcaster, because subscriptions are the ballgame.
REAL opportune: links and attachments.
— AM/FM transmitters are audio-only and only in real-time. But you can Tweet-out a photo or video or a link to online content. Research demonstrates that third-party content you share gets re-Tweeted more than content about yourself.
— Possibly the most-useful Tweets about your radio work are “snack-size” single-topic aircheck clips. Especially opportune: guest interview excerpts that enable listeners. “Car Coach Lauren Fix has three tips BEFORE your summer road trip.” Why expose that useful programming content only to those who happened to be listening live?
— Tweeting in that fashion not only conforms to listeners’ on-demand media preference, it puts your audio back in the pocket, where radio used to be.
Twitter does double-duty BEFORE your show.
— Note how SiriusXM/CNN host Michael Smerconish tees-up topics with quick videos and polls. People like being-asked. A real estate agent whose weekend show I coach uses Twitter “to ask an opinion on a light fixture, a paint color, an appliance.” She notes that “on HGTV’s website, they have a section called ‘Rate My Remodel.’ Regular folks send in pictures of a recent remodel that they did, and others comment. People love this stuff.” So, start a conversation that takes wings. When you read posted comments on-air, you sound accessible and popular.
— And Twitter’s characters-limit is a useful discipline. You’re pre-scripting your concise, inviting show open.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke
You have still have six weeks to make Father’s Day your sales success. Stop taking for granted, this always undersold 100-plus-years-old celebration.
The Ramsey Network says Kamel, who went from negative net worth to millionaire and has successfully navigated the money minefield, will “tackle the tough topic of money with humor and wit.” Kamel comments, “There’s so much anxiety and frustration around money. I’m so pumped about this channel because we’re going to show people personal finance doesn’t need to be complicated, and we’re going to have a lot of fun doing it.” New episodes will be posted every Monday, Wednesday and Friday.
contributor to the Red Apple Media station, will host a Sunday talk show, although a firm start date has not been announced. Red Apple CEO John Catsimatidis tells the Post, “She is one smart lady and she is one tough lady and you know how much I appreciate smart tough ladies.” DeRosa says her show will tackle “the major headlines driving national news and New York news. It will be a mix of insiders conversation but also I want it to have broader appeal to everyday New Yorkers.” 
related to crime, law enforcement, public safety, homelessness and the failures of many of our elected officials.” The program debuts this evening (5/8) at 7:00 pm ET. CRN Digital Talk Radio CEO Michael Horn says, “We are thrilled to have Sheriff Villanueva join our lineup of hosts on CRN Digital Talk Radio. His experience and expertise in law enforcement and in public service make him a valuable addition in the talk media universe and we look forward to providing a platform for him to connect with the audience.”
vice president of BetQL Network. Audacy Chicago VP of programming and operations Greg Solk says, “Mitch Rosen is ‘The Score’ and has led his team for nearly two 
decades of unprecedented success. He has a keen eye for talent and has the deepest relationships in Chicago sports media. We are all excited about the future of ‘The Score’ with Mitch leading the way.” At the same time, the company promotes assistant brand manager Ryan Porth to program manager, reporting to Rosen. In this role, Porth will assume day-to-day responsibilities of the station’s programming. Rosen comments, “Ryan Porth came into “The Score Clubhouse” in January of 2022 and has fit in like a veteran. We are excited about his next step in helping to guide the future of Chicago’s sports powerhouse.”
recently served the company as division vice president of digital. McCrary Mitchell says, “I am honored and thrilled to be market president for Memphis & Tupelo. iHeartMedia is engrained in both communities and my stewardship will embrace our alliances and initiate partnerships to strengthen mutual community interests. It’s a privilege to lead this talented team in sharing the iHeartMedia message.”
classic hits WVBO-FM. Philpott comments, “I knew very quickly after speaking to and meeting with [regional VP] John Rowe that rejoining Cumulus in Appleton/Oshkosh was the right move for me. I am thrilled to work with the incredible programming team there, and to continue working with [SVP programming operations] John Dimick and [chief content officer] Brian Philips. Coming over from Minnesota for my third tour of Wisconsin radio, I’ll still be wearing purple… but only the stuff related to Prince! Here’s to continue making great radio that our listeners love!” 
have started The OG Live Podcast Co to operate their business. They say the new podcast program, titled, “Ovies & Giglio,” will drop three times a week – Monday, Wednesday and Thursday mornings – on a YouTube channel. Giglio tells the paper, “We’re going to try to do what we’ve been doing, only on our own. The outpouring from both listeners and from our sources — coaches, administrators, commissioners, (Canes owner) Tom Dundon — that part has been overwhelming and obviously super encouraging at a time when we obviously needed it. So that’s kinda why we thought we could do this. We hope we can make the most of the chance that we have.” 
extended absence for a chronic throat condition that led to a cancer scare. Toucher, who co-hosts the morning show with Rich Shertenlieb, says in a video he posted to Twitter, “I feel my voice is getting stronger. I think that if I go to the doctor on Monday, he is going to give me permission to go back on the air. So, what turned out as a big, big cancer scare, where I was given assurances that it was cancer in my throat, might turn out to be that I needed not to talk for a very long time.” 
“Up First” remains ranked #3. Radio-related podcasts finishing in the top 20 according to Podtrac include: The Daily Wire’s “The Ben Shapiro Show” (#6), iHeartPodcasts’ “Stuff You Should Know” (#8), and Cumulus Podcast Network’s “The Dan Bongino Show” (#10). 
and 2022 guiding the charitable organization to more than quadruple the amount of financial aid it distributes to radio and TV professionals in acute need from $400,000 to nearly $2 million last year. “I am very proud to have known Jim for nearly 40 years as a colleague and a friend,” said Scott Herman, chairman of the Broadcasters Foundation. “Jim believed deeply in helping others and his passion and enthusiasm for life always lit up a room. He always saw the positive in every person and every situation.” Prior to his service to the industry as president of the BFoA, Thompson had been president and CEO of Group W Radio, the second largest radio company in the country during his leadership, and along with Mike Craven was co-owner of Liberty Broadcasting, a 19-station radio group concentrated on the East Coast. He began his broadcasting career as an account executive at KYW-TV, Philadelphia in 1971, where he rose to vice president and general manager. An innovator and visionary, Thompson created the Radio-Mercury Awards to encourage and reward excellence in radio creative. He served on the boards of the Radio Advertising Bureau and the Advertising Council, was vice chairman of the Pennsylvania State Broadcasters Association and a member of numerous committees, including the NAB Radio Futures Committee. A member of the U.S. Army, Thompson served in Vietnam. The presentation will be made by talk show host Harry Hurley of WPG, Atlantic City at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island.
and “will be an exciting panel show led by Plante and will include Newsmax veteran Jenn Pellegrino along with three other regular panelists.” Newsmax says, “A seasoned television journalist and syndicated radio host, each weekday night Plante will join with ‘The Right Squad’ as his team features strong analysis with dynamic conversation and debates. ‘The Right Squad’ will talk about the major events that are impacting America — and no topic will be off-limits.” Newsmax CEO Christopher Ruddy adds, “Chris Plante is an award-winning journalist who delivers fact-based news and opinion while keeping the conversation fun and interesting.” Plante hosts a Westwood One-syndicated radio talk show based at Cumulus Media’s news/talk WMAL-FM, Washington, DC.
of South Florida-based Lapcom Communications Corporation – a consultation and marketing firm that specializes in helping radio stations and program providers stay afloat financially and actually thrive in these uncertain times of digital media disruption. 
His career goes back more than four decades during which he has served in various management capacities at some of the nation’s biggest radio and television operations in addition to working with major names in talent. Harrison and Lapa engage in a productive chat about the existential challenges facing radio as well as some of the age-old techniques of sales and marketing that withstand the test of time. Lapa, who will be moderating the sales panel at the forthcoming TALKERS 2023 conference on June 2, states, “We have to get radio out of the emergency room and into recovery.” 
pop culture into the network. The Cumulus Podcast Network will distribute, market, and monetize the more than 300 Bleav shows. Cumulus EVP of marketing and Westwood One president Suzanne Grimes says, “Bleav has created a broad and deep well of programming for sports fans, with content from virtually every professional and major college team in America. Listeners and advertisers alike turn to Westwood One for the very best sports programming, so it’s a natural fit for us to partner with Bleav and offer our advertisers access to this extensive podcast portfolio.”
Watson, and Josh Miely. Priscilla Watson says, “What listeners will find compelling is the astounding level of control the railroad industry has over the economy, while local and state governments have no legal power to protect their citizens. As residents of the surrounding East Palestine area, living just 15 miles away, and as career content creators and multi-media journalists, we uncovered shocking evidence of industry-wide negligence and learned that derailments happen more often than one might think.”
part of such an outstanding class of inductees. The only thing better would have been to have my late father, George, by my side, to accept this incredible honor together in person.” Other inductees included Deborah Roberts, ABC News national senior affairs correspondent, and contributing anchor of 20/20, and her husband Al Roker, weather and feature anchor and co-host of the third hour of NBC’s “Today Show,” Matt Bond, chairman, content distribution, NBCUniversal; Ray Cole, president and chief operating officer, Citadel Communications; Frank Comerford, CRO and president, local sales, NBCUniversal Advertising & Partnerships; Ray Hopkins, president, U.S. Networks Distribution, Paramount Global; Wonya Lucas, CEO, Hallmark Media; Soledad O’Brien, CEO of SO’B Productions and host/producer of “Matter of Fact with Soledad O’Brien”; and Rachael Ray, TV food personality and host of “The Rachael Ray Show.” In addition, Jim Nantz of CBS Sports received the Lifetime Achievement Award and AMC’s “The Walking Dead” was named the Iconic Series for 2023. Late past president of the Broadcasters Foundation of America, Jim Thompson, was posthumously honored with the Chairman’s Award for his career achievements and tireless dedication to helping broadcasters in need.
quarter to $21.7 million compared to the same period last year. A significant part of the increase in station operating expense for the quarter was due to a $272 thousand increase in our self-insured health care costs and a $446 thousand increase in employee compensation, including payroll taxes at the station level. After a number of years of holding the company’s compensation expenses flat, we decided that adjustments in our employee compensation were warranted in consideration of the economic times and inflationary environment.” 
of the conservative Radio Mambí network of Spanish-language news/talk stations from TelevisaUnivision aggravated some conservatives who petitioned the FCC to deny the license transfers. The petition was rejected. The Radio Mambí format goes back to Amancio Víctor Suárez’s launch of programming created by anti-communist Cuban exiles in the mid-1980s. The group of 18 radio stations will gradually be turned over to Latino Media Network throughout this year. Company co-founder Jess Morales Rocketto is quoted saying, “We’re not the first business owners with our own political leanings,” while adding that they are focused on commercial success and not “imposing a political agenda.” 
months. This auction to raise funds includes fun experiences on which to bid, including: lunch with Emmy award-winning actor Henry Winkler; tickets to CBS’ “The Late Show with Stephen Colbert”; sit with sports radio host Jim Rome in-studio or on-site at NFL’s Radio Row the week leading up to Super Bowl LVIII in Las Vegas; and more. MBC board chair David Plier says, “It’s an exciting time for the museum and our future. The enthusiasm and generosity we have received for this fundraising effort from the broadcast community and celebrities – not just in Chicago but nationwide – has been tremendous. This fundraiser is about creating access and memorable experiences – from being a producer for a day at a major network, touring a live working newsroom or even having your voicemail greeting personalized by TV and comedy great Bob Newhart – ‘Forty for 40’ is not to be missed.”
that impact so many people on a daily basis. In addition to featuring on-air and online content across the company’s 61 radio properties, the monthlong initiative will include outreach with local community experts and in-car dashboard messaging featuring QUU RDS technology. Beasley Media Group chief content officer Justin Chase says, “Beasley is proud to put a spotlight on the importance of mental health as part of our longstanding Community of Caring program. We want our listeners to know they are not alone; mental health issues are common and there’s no reason to be ashamed. The campaign will promote the skills and tools to help cope and professional support available for treatment.”
segment’s total revenue was $223.4 million, up 4% over the same period in 2022. The company’s Multiplatform Group reports total revenue of $529 million (a decline of 7%) and that segment breaks down as follows: Broadcast Radio revenue was $383.2 million (down 7.7% from Q1 2022) and Networks reports revenue of $107.9 million (down 8.2% from Q1 of 2022). Chairman and CEO Bob Pittman comments, “We are pleased to report that our first quarter 2023 results were a bit above the high end of our Adjusted EBITDA and Revenue guidance ranges – and that more importantly, while both the macroeconomic climate and the advertising marketplace remain uncertain, the audio and digital advertising markets appeared to be stronger in the quarter than we had initially anticipated. We expect that our second quarter Adjusted EBITDA, while below 2022 levels, will be approximately double what we generated in the first quarter, and this, in combination with our Q1 first quarter performance relative to guidance, gives us confidence that our Adjusted EBITDA results will continue to improve throughout 2023, and that we will be well positioned to build further in 2024 in terms of revenue growth, profitability, and Free Cash Flow generation.”