Round One of October 2023 PPMs Released
The first of four rounds of ratings information from Nielsen Audio’s October 2023 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), and Riverside-San Bernardino-Ontario. The October 2023 survey covers the period of September 14 – October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC sheds three-tenths for a 3.1 share (weekly, 6+ AHQ share) finish and remains ranked #11, while iHeartMedia’s news/talk WOR is steady with a 1.2 share good for the #23 rank. In Los Angeles, iHeartMedia’s news/talk KFI slips three-tenths to a 4.5 share and the #5 rank, while Audacy’s crosstown all-news KNX-FM falls four-tenths to a 3.3 share good for the #10 rank. In Chicago, Audacy all-news WBBM-AM/WCFS-FM climbs seven-tenths to a 5.6 share but remains ranked #3, while Nexstar Media’s news/talk WGN inches up two-tenths to a 3.6 share and steady at the #8 rank, and Cumulus Media’s news/talk WLS-AM ticks up one-tenth to a 1.5 share but drops back to the #25 rank. It should be noted that, for reasons unexplained, there is no October data for the San Jose and Middlesex-Somerset-Union markets. There is also a noteworthy reduction in data in the Nassau-Suffolk and Riverside markets. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.
advertising. In 2016 and 2017, direct response represented the vast majority of podcast advertising. From 2018 to 2021, the proportion of podcast ad spend was equally split between brand and direct response.” The post says there are four major implications of the shift to podcast brand advertising: 1) Targeting will become much broader: Wide campaign reach will become the priority with a goal of “being known before you’re needed”; 2) Creative will shift to become more entertaining and emotion based: The objective will be to stir passions and create positive feelings and associations with ads that people find interesting and enjoyable; 3) Brand safety and suitability measurement will become more crucial: Firms like Barometer will become powerful resources to help marketers find the right context for their campaigns with nuanced data; and 4) Measurement will focus on how well campaigns build memories to ensure brands are “easy to mind and easy to find”: Key performance indicators are brand awareness, brand consideration, and brand preference. 
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by Liberty News Radio Network from its flagship station WMQM-AM/W227DQ, Memphis. The show says, “Danila has immigrated to America from Brazil to live the American Dream! And we couldn’t be happier! She has been featured in Moevir, Latinos Today and Pump magazines.” Rodrigues is the second female member on the show, joining special correspondent Heather Powers McBride.
Feel busy? Try keeping-up with these four:
a net loss of $19.8 million. Cumulus reports in segments, and for the Q3 period total broadcast radio revenue was $146 million, down 17.4% from a year ago. Spot revenue was down 15.2% while network revenue declined 22.8% from Q3 of 2022. Cumulus’ digital segment reports revenue of $37.2 million, an increase of 6.6%, year-over-year. Cumulus CEO Mary G. Berner states, “Third quarter revenue and Adjusted EBITDA finished in line with expectations with results reflecting the continued dichotomy between local 
and national business lines. Despite the challenging environment, we maximized performance by 
York. The spoken-word winners included: Legendary Radio Station of the Year – all-news KCBS-AM, San Francisco; Network/Syndicated Personality of the Year – Rich Eisen, Westwood One; Best Podcast of the Year – “The Letter,” KSL-FM, Salt Lake City; News/Talk Station of the Year – WTOP-FM, Washington, DC; and Sports Station of the Year – WBZ-FM, Boston.
shooting”; Best Hard News Story – “The latest from Highland Park following the Fourth of July parade shooting” for news director Ryan Burrow (pictured holding two of the awards) and talk host John Williams; Best Radio Personality – John Williams; Best Radio Series or Documentary – “Ukraine-Russia War: Russia launches an attack on Lviv” (11/15/2022) for Bob Sirott, Joseph Lindsley, Joe Romano, Hayley Boyd; and Best Sportscaster – Dave Eanet. WGN Radio VP and general manager Mary Sandberg Boyle says, “These awards from the IBA serve as a compelling testament to our station’s ability to provide vital information to our local community during critical times. The collaboration between Channel 9, NewsNation, and our own newsroom proves the strength of our combined resources, ensuring that we remain a trusted source of news for Chicagoland.”
2018, Nielsen’s Total Audience Report reveals the 18-49 weekly reach of live and time-shifted TV has dropped -26%. Over the same period, TV’s daily time spent is down -59%; 2) cord-cutting is a major driver of TV’s audience collapse: The MRI Simmons January 2023 “How Americans Watch TV” report reveals 51% have cut the cord; 3) While a huge number of Americans have abandoned traditional TV for streaming, AM/FM radio remains the dominant audio platform: According to Edison Research’s Q2 2023 “Share of Ear,” AM/FM radio has a massive 69% share of U.S. ad-supported audio. AM/FM radio audience shares are over 17 times larger than ad-supported Pandora and ad-supported Spotify. 
After post-consolidation cutbacks have whacked local on-air content, there’s now angst that Artificial Intelligence can – literally – dehumanize radio (and other media – HUGE issue in the SAG-AFTRA strike). Voice cloning is child’s play; and several vendors are already peddling AI gimmicks to radio stations.
multiplatform unique visitors, which is up 34% versus 3Q of 2022.” The platform also delivered 67 million total multiplatform minutes and 64 million total multiplatform views. Outkick founder Clay Travis says, “Once again OutKick finishes the quarter with strong numbers that highlight our consistent growth across the platform. Our in-depth and common-sense reporting continue to be the driving force and differentiate us from your standard sport sites.”
it has been an honor and a pleasure to host a daily radio talk show in my hometown for a quarter century. I am extremely grateful to Good Karma Brands, my teammates (past and present), our partners, and most importantly, our fans for all their support over the years. While I’m excited to see what comes next, I will truly miss the daily interaction with listeners about the issues of the day.” Wagner has been a long-standing member of the TALKERS magazine Heavy Hundred – the annual list of the 100 Most Important Radio Talk Show Hosts in America. Good Karma Milwaukee market manager Greg Scalzo comments, “Jeff is a broadcasting legend whose daily wisdom and dedication to the station was felt by our audience throughout his entire career. His retirement marks the end of an era, and we celebrate the legacy he leaves behind.” Before joining WTMJ, Wagner was an Assistant United States Attorney for the Eastern District of Wisconsin and later an attorney in private practice. 
digit, year-over-year growth across all key performance indicators. FOX News Digital topped competitors CNN.com and NYTimes.com in total multiplatform minutes with 9.5 billion. It also led news brands in multiplatform views with 5.2 million. CNN.com continues to lead both FOX News Digital and NYTimes.com in multiplatform unique visitors with 120.5 million to FND’s 88.4 million and NYTimes.com’s 72.1 million.
together a panel of educators, behavioral specialists and policymakers to examine how best to deal with pandemic learning loss won first place and will be received by the leading team members behind the town halls: anchor Eric Scott, director of content Anne Gress, news director Annette Petriccione, managing editor Sergio Bichao, and operations specialist Dan Alexander. The station also won in the Broadcast – Best Breaking News Coverage category for its coverage of the mayhem that erupted in Long Branch at the start of the summer season at the Jersey Shore. Managing editor Sergio Bichao, reporter Dan Alexander and then-producer and weekend host Jordan Jansson worked late into the night to chronicle a developing story that had far-reaching impacts on public opinion and policy relating to law and order. Finally, the station won in the Best Use of Sound for Radio News Story for reporter Dino Flammia’s series of on-air and online reports marking the 10th anniversary of Superstorm Sandy.
money for the past 20 years, Gleason has built a massive online archive of broadcasting and cable trade publications, books, music magazines, technical manuals, directories, yearbooks, company and station publications, programming guides and more. The archive — www.worldradiohistory.com — now tops nine million pages. Because it is online, the pages are readily available to the public – and searchable.” LABF co-chairs Heidi Raphael and Jack Goodman say, “There is no stopping him. What David has accomplished – virtually single-handedly — is extraordinary. He’s made an unparalleled contribution not only to the history of broadcasting, but to the story of the modern world as reflected and shaped by the media.”
It may seem impossible, but you need to stay in your lane.
Media Group CEO David Santrella says, “Salem Media Group and the Salem Radio Network are honored to be chosen by the Republican National Committee to be a part of this historic Republican presidential primary debate. Salem is an experienced partner of the RNC, having co-moderated four RNC debates in 2015-2016. We look forward to working closely with NBC News and other selected partners to deliver an event that will shine a light on the candidates and educate voters ahead of the primary.”
The History Channel calls it “The Most Dramatic Home Run in World Series History.” ESPN has often described it as the greatest home run of all time. To this day, it is the only World Series Game 7 walk-off home run.
were 33% more likely to say the brand “partners with all my favorite stores,” 81% more likely to indicate the e-commerce retailer “is a brand I trust,” 140% more likely to associate the brand for offering “the best sales and coupons”; 2) among those exposed versus those not exposed, brand equity measures surged, showing 54% growth in familiarity, 31% lift in average brand images, 37% greater consideration, 102% increase in purchase intent, and 55% growth in customer forecast; and 3) concluded that best practices to power direct-to-consumer marketing effectiveness calls for allocating 74% of marketing budgets to creating future demand (brand building) and 26% to converting existing demand (sales activation), targeting broadly to expand the customer base, employing emotional advertising to build direct-to-consumer brands and drive sales and profit, being known before you are needed, and buying lots of ads in all days and dayparts. 
five-hour special will include episodes from “Lights Out,” one of the first radio horror programs, “Suspense,” “Inner Sanctum Mystery,” “The Whistler,” and “The Sealed Book,” which originally aired on April 14, 1945, on WGN Radio. Host Carl Amari has spent decades licensing and preserving original radio broadcasts and is the curator of the Classic Radio Club and board member of the Museum of Broadcast Communications in Chicago. He also hosts WGN Radio Theatre featuring two classic radio shows on Sundays from 7:00 pm to 9:00 pm.
The fourth and final round of ratings information from Nielsen Audio’s September 2023 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s September 2023 sweep covered August 17 – September 13. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Milwaukee, 
health, news, comedy and more.” iHeartMedia says, “Three years into its mission, The Black Effect has cemented itself as the premiere destination for Black talent and Black listeners, launching over 30 exceptional shows – including ‘Carefully Reckless,’ ‘All The Smoke,’ and ‘Reasonably Shady’ – that cover a wide range of topics and amplify diverse voices and perspectives. Charlamagne Tha God adds, “As we celebrate three years of The Black Effect Podcast Network, we honor the power of representation, the resilience of our community, and the unwavering commitment to truth and excellence. Together, we’ve amplified voices and paved the way for a future where our narratives flourish.”
education reporter Mike DeNardo and community impact reporter Racquel Williams. KYW news director Kevin McCorry says, “Since the primary election was decided in May, we have been working diligently to ensure that we could provide this service to our audience. The next mayor of Philadelphia will shape our city for years to come. We need urgent solutions to the city’s most pressing issues, including the gun violence crisis, the opioid crisis, the economy and public schooling. Presenting a format where candidates get to exchange ideas in real time is a fundamental building block of the democratic process, and we’re proud to break our normal format to offer this program.”