By Ted Bridis
University of Florida
Professor
The headlines haven’t been kind to journalism lately. That recent New York Times piece declaring its demise? It wasn’t exactly a morale booster. The Messenger, created to revitalize journalism in the digital age, shut down after just one year. Sports Illustrated was on the cutting block until Minute Media came onto the field with a Hail Mary to save the 70-year-old publication. The Wall Street Journal laid off a slew of talented reporters despite record profits. Yet, some of these decisions have nothing to do with the state of journalism but are based on balance sheets, declining advertising buys, and changing tastes in media consumption.
David S. Levine of the Times of Israel has written, “Journalism is dead. You are on your own.” But here’s the thing: I’m not buying it.
As a journalism professor at the University of Florida with more than 35 years in the industry, I’ve seen my fair share of ups and downs. Remember the rough economic patches of 2001 and 2008? The internet’s constant disruption? We’ve weathered those storms, and we’ll weather this one, too.
In fact, universities like mine are leading the charge in a new era of journalism. The investigative, political journalism and public policy reporting classes that I teach feed directly into something near and dear to me: credibly holding powerful institutions accountable. And we’re building partnerships to help sustain the industry.
Our Fresh Take Florida news service distributes significant reporting by our undergraduate journalism students to major news outlets across Florida. Newsrooms receive high-quality content for their readers, viewers, and listeners. Students earn real-world experience covering challenging subjects and gain exposure with editors and news directors who hire them when they graduate. Every semester, sadly, my classes of young reporters dwarf the size of many professional newsrooms in some of Florida’s biggest cities.
Talk media is especially vulnerable as our journalism industry works its way through these latest challenges. It relies on journalists to unearth those hard-hitting stories, identify credible sources, and separate fact from fiction.
Here’s the truth: Talk media can’t function without a healthy investigative journalism ecosystem. They need that next generation of journalists I’m training — reporters who are not just trustworthy and credible, but efficient and effective in getting the story out quickly. After all, in today’s fast-paced world, talk radio often relies on journalists for its content.
This is precisely why investigative journalism programs around the country and the Collier Prize for State Government Accountability are so crucial. The $25,000 Collier Prize, established at the University of Florida with a generous gift from Nathan Collier, a descendent of the family that founded the pioneering investigative journalism magazine Collier’s in the late 1880s, is one of the largest journalism awards in the country. It recognizes and celebrates the very kind of investigative reporting that underpins strong talk media.
We’re fostering a new breed of investigative journalists who can seamlessly serve the needs of both traditional and talk media. They understand the importance of speed and accuracy, the ability to distill complex issues into digestible segments, and the value of unearthing stories that spark conversation and hold power to account.
The future of journalism isn’t about flashy headlines or clickbait. It’s about dedicated professionals committed to truth, transparency, and giving a voice to the voiceless. It’s about investigative reporting that illuminates injustice and empowers citizens. And it’s about demonstrating to readers, viewers, and listeners that objective, hard-hitting journalism is worth paying for, after a generation where we gave it away free online.
Talk media is dependent to a degree on the success of the rest of the ecosystem, which is an important point. We highlight and identify credible sources who then become guests on programs that can go into a lot more depth than they can with a quote in a 1,000-word story. Talk radio very much has a stake in the success of journalism. They need this next generation of journalists to be better than ever — credible, trustworthy, and ethical but also efficient and effective — working expediently to get the story told because in a lot of cases talk radio is getting its content from journalists.
We are never not going to need journalists. That’s the silver lining — democracy needs journalists. It needs trustworthy, independent, independently minded journalists who seek the truth and report it. That sentiment is alive and well, and talk media needs this kind of journalism now more than ever.
Award-winning investigative journalist Ted Bridis led the Associated Press’ Pulitzer Prize-winning team before joining the University of Florida. He’s known for his expertise in source protection, FOIA law, and uncovering high-profile stories like the Clinton email server and Paul Manafort’s foreign lobbying. Previously, he analyzed national elections for the AP and covered technology, hackers, and national security.
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This past Sunday (4/14) in Las Vegas, Kate Delaney was a keynote speaker for the NAB Leadership Foundation’s “Focus on Leadership” speaker series. The “America Tonight” host comments, “I was honored to speak at NAB this year. Radio, at its best, keeps and grows an audience with great storytelling, innovative use of audio and the experience you create for listeners.” Delaney’s NAB appearance coincided with the announcement that her Talk Media Network show joins the nighttime lineup of Bonneville Salt Lake City news/talk KSL, which just received an NAB Crystal Radio Award. “I’m thrilled ‘America Tonight’ can now be heard on KSL,” Delaney states. “It’s a powerful station with a rich history of serving its listeners.” Program director Kevin LaRue adds, “KSL is excited for overnight news programming with a combination of solid information and a big personality to be a trusted companion to our listeners.” Talk Media Network CEO Josh Leng remarks, “Kate Delaney is a pro’s pro. She’s made her own luck, through hard work and great communication. Talk Media Network is proud to be expanding her audience. Thank you KSL for continuing to invest in radio. Your operation is one of the best, shining examples in our business.” Meanwhile, “Amazing Americans” founder Jerry Schemmel passes hosting duties of the weekly, one-hour show he started in 2019 to Delaney who looks forward “to continuing to share compelling and captivating and inspirational stories of human achievement. Radio listeners are hungry for authentic, true-life stories, to leave them feeling inspired.” Meet Kate Delaney at TALKERS 2024: Radio and Beyond on June 7 at Hofstra University.
Growing a brand is a memory game. Which message will a target consumer value, remember it and take it to the cash register? The answer is not complicated but it is complex.
about all the science any of us have been tutored in on the subject of effective frequency.
caused controversy as Berliner criticized the organization saying it “had allowed liberal bias to affect its coverage.” This comes as there is renewed interest among conservative legislators in challenging the use of federal funds for public media with allegations of editorial bias as a primary reason to end federal underwriting of media. NPR managing editor for standards and practices Tony Cavin spoke to The New York Times about Berliner’s piece and said it “mischaracterized NPR’s coverage of crucial stories.” 
involved, consistently doing the work necessary to drive meaningful change.” Farber’s long and storied broadcasting career includes her work leading the RAB for the past 12 years. MIW board president Ruth Presslaff says, “What more can be said about Erica that hasn’t yet been said? She is a strategic thinker and true trendsetter who gives generously of her time and wisdom. MIW is a better organization because of her. The industry has been enriched in countless ways because of her. What an impact this woman has made!” Farber comments, “I am deeply honored. Being recognized by such influential women in the industry is incredibly meaningful and humbling to me. I owe immense gratitude to the mentors and inspirational women who have supported and uplifted me along the way. They are the foundation of my success. My heartfelt thanks go to Ruth and the MIW Board, and to all of you who share my passion for radio and the impactful work we are privileged to do every day.”
content: Participants were presented with paired samples of AI-generated voices created using Futuri’s AudioAI and human voices. 60% of the time, they identified the AI as human. The study also found respondents open to the use of AI with many believing that AI will improve content across news, video, and audio. For example, 
president and market manager Marv Nyren says, “WLS is bigger than a destination on your radio dial – it’s a Chicago institution and treasure. 100 years ago, radio was simply sound communication via radio waves but there’s nothing simple about the impact of WLS on Chicago. WLS has been a neighbor, a friend, and a mentor for people in Chicagoland. It’s been a place where people can go for entertainment and information – and it’s been a companion to the biggest moments in history. We are excited to usher in WLS-AM’s next 100 years with Chicago’s best audio content on-air, online, on-demand, and onsite.”
the fiscal year ended December 31, 2023, with the Securities and Exchange Commission. Urban One now has 60 calendar days, or until June 7, 2024, to submit a plan to regain compliance. If Nasdaq accepts the compliance plan, the Nasdaq staff may grant the company an exception of up to 180 calendar days from the filing’s due date, or until September 11, 2024, to regain compliance. Urban One says it is working diligently and expects to file its 2023 Form 10-K within the 60-day period, which would eliminate the need for it to submit a formal plan to regain compliance.
The media headlines are dizzying these days, yet they all share one common thread. See if you can solve this puzzle.
This tribute recognizes Rotella’s pivotal role in combating substance misuse during his 14-year tenure as president and CEO of the New Jersey Broadcasters Association (NJBA). Rotella says, “One of my first official acts as the chief executive officer of the New Jersey Broadcasters Association was to aid and assist the Partnership for a Drug-free New Jersey and its ongoing mission. Now, more than ever, the good work of the Partnership is essential to educate the public in combating the insidious scourge drug abuse is on our society and community. This work remains one of our most worthwhile endeavors and I’m so very proud of their initiatives. The Partnership’s vital objective is strengthened through relationships with all community organizations across the Garden State, like the NJBA, so as to continue to be successful. It’s a privilege to be associated with the partnership and its leadership!”
media budget, adding AM/FM radio to a digital/TV plan sharply builds reach. Via Nielsen Commspoint, the media allocation planning tool, a wide range of monthly digital/TV media plans were examined. Very small, light, medium, and heavy campaigns were examined. The lightest digital/TV campaign reached 10% of the market. The heaviest reached 60%. Then a 20% allocation of AM/FM radio was introduced. The results were stunning. Across the seven monthly campaigns, from the lightest to the heaviest, the addition of AM/FM radio generated significant lifts in reach. Shifting 20% of the lightest TV/digital campaign to AM/FM radio caused reach to double. Introducing the 20% allocation of AM/FM radio to medium-sized campaigns causes reach to soar by 36% to 55%. Even the heaviest TV and digital campaign saw reach grow 20% with the addition of AM/FM radio to the plan.” 
Having written thousands of commercials and promos, I’ve become a copy connoisseur. And, admittedly, a tough grader when it comes to delivery. Sell me and you’re good.
The work-life balance concept is up for a new spin. Let us start in California.
show produced at KLIN is titled after is best-selling book, ONESHOT. ONELIFE. – The Ultimate Success Formula To Help You Win At Anything In Life (Morgan James Publishing, 2018). NRG general manager Ami Graham says, “Doug has been a friend of KLIN for years. During your drive home, Doug will tackle the issues that matter to our community through commentary, guests, and listener engagement. We are thrilled to have him on our airwaves every weekday.” Fitzgerald says, “I am excited and honored for the opportunity to serve Lincoln and Nebraska on such an iconic station as KLIN and during a time slot where great hosts have broadcast over the years. My vision is to address the cultural issues that impact our city and state through the lens of the values that make Nebraska ‘The Good Life.’ To me, ‘Drive Time Nebraska’ will be like taking a road trip with your family or good friends… having great conversations and fun, along with getting on each other’s nerves now and then. In the end, you still make it home together.”
don’t need to manage multiple participants such as a solo contributor or reporter in the field. Comrex says that Gagl is simple enough for anyone to use and doesn’t require any specialized hardware or software on the remote end for implementation. With a computer or smartphone plus a headset, high-quality audio can be transmitted bidirectionally with minimal latency providing a simple way to get anyone on the air. Hotline dramatically improves the quality of a standard cell phone call for on-air use. Gagl + Hotline provides a ten-digit telephone number with each Gagl + Hotline subscription. A guest or reporter can call the number using an AT&T, T-Mobile or Verizon cell phone. The caller’s audio will be presented within the Gagl interface in HD Voice quality for clean, clear full fidelity for use on-air. Acquiring high-quality audio from remote locations is essential for creating compelling radio. Providing flexibility for guests who can’t come into the studio was a driving force behind Gagl’s creation. Gagl Solo, Gagl + Hotline, and Comrex’s suite of broadcast reliable products will be on display at the NAB Show in Vegas April 14-17. Be sure to visit Comrex at Booth C2234 in Central Hall.
quarters, according to Nielsen Media Research. FNC adds that its primetime lineup sweept cable news every hour. “The Ingraham Angle” (7:00 pm ET) finished the quarter averaging 2.2 million viewers and 222,000 in the 25-54 demo. “Jesse Watters Primetime” (8:00 pm ET) delivered 2.8 million viewers and 284,000 in the 25-54 demo. “Hannity” (9:00 pm ET) remained dominant, nabbing 2.4 million viewers and 266,000 in the 25-54 demo, easily winning the timeslot and topping CNN and MSNBC in both categories. And “FOX News @ Night” (10:00 pm ET) delivered 1.2 million viewers and 187,000 in 25-54 demo.
Podcasting deserves a larger role in media plans as opposed to “test and learn” experimental buys. 135 million Americans, 47% of persons 12+, are reached monthly. Among demographics such as persons 18-34, 18-49, and 25-54, monthly reach is in the low 60% range; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 reach performance is as big as TV; 3) The ratio of monthly audiences who also listen weekly is an excellent measure of podcast habituation. At present, 71% of the monthly female podcast audience also listen weekly. This is the strongest female podcast habituation in the last decade; and 4) Currently, podcasts only represent 1% of total national ad spend, per Guideline’s Standard Media Index reporting. At the dawn of cable TV, legendary BBDO media chief Arnie Semsky created the “5% solution,” which stipulated that brands devote 5% of media budgets to cable. 5% is enough of allocation to generate meaningful impact. Semsky was prescient. His brands hugely benefited from taking an early, bold, and strong position in a growing new medium, a lesson for the marketers of today when it comes to podcasts. 
The thing about outstanding performance is there is one key trait in the performer we can all agree on. It was on full display in front of millions during the past two weeks. It shows up every time an athlete takes the game to new levels, or an artist moves us out of our seats and collective comfort zone.
respondents are most likely to say they use it at least weekly. There’s a strong feeling the government will need to step in to provide legal guard rails for AI use. Three in four (75%) are looking for some form of regulation. In fact, more than a third (36%) believe AI will need to be highly regulated. That perception may be fueled by the upcoming elections this November. About half (51%) say they’re very concerned about how AI might affect this fall’s political races. Members of the Greatest Generation and Boomers are most fearful of how the technology might influence upcoming elections. When it comes to three applications for radio – AI hosts, AI-voiced commercials, and AI-voiced station IDs – the biggest pushback predictably is directed at the idea of radio using cloned voices to take the place of live talent. Three in four (75%) raise the red flag over this AI application. Concern lessens when it comes to AI voice technology being used to read commercials. Still, nearly four in ten (39%) say they have big issues with radio stations they listen to using AI in ads. Respondents are most open to the idea of AI voices being utilized on station identification. Overall, about one-third (34%) have no problem, but a similar sized group (30%) expresses major concerns with this use case for AI. Jacobs Media general manager Paul Jacobs remarks, “It is still early days for AI in radio, but broadcasters need to respect the many concerns voiced by core fans of the medium. Up to now, many decisions have been made in a vacuum. Now the audience has a voice. We’ll be tracking their perceptions in Techsurveys in the coming years as the technology matures. The format level data for AI should provide welcome feedback for radio managers trying to get a handle on AI.”
week on Real America’s Voice TV network. Root, who hosts the weekend program “America’s Top Ten Countdown with Wayne Allyn Root,” is being added to the network’s weeknight schedule as his “The Root Reaction” airs weeknights from 10:00 pm to 11:00 pm ET beginning April 1. Root says, “My new show will be an America First, MAGA, in-your-face, heart-pounding, pedal-to-the-metal, balls-to-the-walls, 180 MPH race through the biggest news stories of the day.”
Awards that celebrate outstanding achievements in media dedicated to women, by women, and about women across diverse platforms in news and entertainment. This year’s winners will be celebrated at AWMF’s annual gala on May 21 at the Beverly Wilshire in Los Angeles. Local and student award recipients will be honored at the Gracie Awards Luncheon on June 18 at Cipriani’s in New York City. 
as a satellite radio studio for Bold Gold Media’s four local broadcast radio stations, including news/talk WVOS-AM/W223DB “Catskills News Talk 92.5 & 94.9.” Bold Gold Studios will be available for lease opportunities, and offers brand new professional audio and video recording gear, with experts available to assist in recording, producing, and even marketing branded multi-media podcast or A/V productions. The company will hold a grand opening celebration on April 19. Bold Gold New York general manager Dawn Ciorciari says, “We are grateful to Bruce Davidson at the Liberty Theater for partnering with Bold Gold Media to create and manage this state-of-the-art studio in his historic building. This studio will extend Bold Gold Media’s reach in Sullivan and the Catskills and serve as a new professional space for audio and video content creators.”
Will video save the radio star? I hope so.
The fourth of four rounds of ratings data from Nielsen Audio’s February 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered February 1 – 28. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM drops six-tenths to finish with a 5.1 share (6+, weekly AQH share) but remains ranked #5, while Audacy’s news/talk KJCE-AM rises two-tenths for a 0.3 share and stays ranked #28. In Raleigh, iHeartMedia’s news/talk WTKK-FM rises half a share to finish with an 8.0 share that lifts it to the #3 rank, while Curtis Media’s news/talk WPTF loses two-tenths for a 0.8 share finish good for the #19 rank. In Nashville, Cumulus Media’s news/talk WWTN-FM tacks on three-tenths to wrap the survey with a 5.7 share and inches up to the #5 rank, while iHeartMedia’s news/talk WLAC is steady with a 2.1 share but moves up one spot to the #17 rank. 
Nashville-based Today’s Christian Music network (TCM) is not affected by these transactions. Salem Media Group CEO David Santrella comments, “Salem remains steadfast in our commitment to paying down debt and reducing our overall leverage. The sale of these radio stations helps achieve those goals. At the same time, we are focused on the stations staying in mission format. We are happy to be working with our good friends at EMF to continue impacting lives through music. We are grateful for our staff at these stations that have worked tirelessly over the years. With this change, Mike Blakemore, Salem’s VP of CCM programming, will provide focus and leadership to programming TCM, which remains an important part of Salem’s content offerings.”