Industry News

Free Talk Live Continues Distribution Via GCN

The nationally syndicated talk radio show “Free Talk Live” continues to be distributed by Genesis Communications Network after that company and Westwood One were unable to come to terms on a new satellite distribution deal. FTL founder Ian Freeman says the show continues with GCN via itsim ECHO box technology. He says, “GCN’s Adam Miller explains that their ECHO Files can easily be synced with most radio automation systems for easy delay broadcast with no new hardware needed and about fifteen minutes setup time! There is no need to have staff do daily chores like pulling files manually from an FTP or website. Those days are done! For live affiliates GCN has their ECHO Box that comes pre-programmed for the shows the affiliate carries. The ECHO Box can also do delay broadcast. They are sending these out with priority to stations that take the largest number of live hours, but eventually all live affiliates will receive them as dozens more of the very small ECHO Boxes will be coming in early November.” Affiliates with questions can call Adam Miller at 612-695-5982.

Ratings Takeaways

October 2023 PPM Ratings Takeaways – Part Three

imOctober 2023 PPM Data – Information for Nielsen Audio’s October 2023 PPM ratings period (September 14 – October 11) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are September 2023 – October 2023 (6+).

PORTLAND

News/Talk

KXL 6.7 – 6.9, #3 – #3

KEX 1.4 – 1.7, #22 – #21

KUFO .7 – .7, #26 – #24

KPAM .1 – .1, #33 – #34

News

None

Sports Talk

KFXX 1.5 – 2.0, #21 – #18

KXTG 1.0 – 1.6, #23 – #22

KPOJ .4 – .7, #28 – #24 (Trailblazers)

KFXX Stream  .1 – .3, #33 – #28

KMTT .2 – .2, #30 – #31

Public Radio News/Talk

KOPB 6.3 – 5.9, #4 – #4

KOPB Stream  2.0 – 1.6, #18 – #22

CHARLOTTE

News/Talk

WBT-AM 5.2 – 5.3, #5 – #5

News

None

Sports Talk

WFNZ-FM 2.4 – 2.7, #14 – #13 (Hornets)

WSOC-HD3 .1 – .1, #26 – #26

Public Radio News/Talk

WFAE 5.2 – 4.0, #5 – #10

WNSC 1.0 – 1.2, #18 – #18

WFAE-HD3 .3 – DNA, #21 – #DNA  

Notes: Public Radio News/Talk WFAE’s -1.2 (5.2 – 4.0) represents Charlotte’s largest September 2023 – October 2023 decrease; classic rock WRFX is the flagship of the Carolina Panthers.

SAN ANTONIO

News/Talk

WOAI 2.6 – 2.8, #15 – #13 (Spurs)

KTSA 2.2 – 2.6, #19 – #15

News

None

Sports Talk

KTFM 1.3 – 1.7, #24 – #22

KTKR .9 – .7, #26 – #27

KZDC .2 – .2, #37 – #35

Public Radio News/Talk

KSTX 1.6 – 1.7, #21 – #22 

SACRAMENTO

News/Talk

KFBK-AM 10.1 – 8.2 #1 – #2

KSTE-AM 3.3 – 2.7, #12 – #13

News

None

Sports Talk

KHTK 1.1 – 1.3, #20 – #18 (Kings)

KIFM 1.0 – 1.2, #22 – #20

KIFM Stream  .1 – .1, #29 – #30 

Public Radio News/Talk

KXJZ 1.9 – 1.8, #15 – #15

KQEI .3 – .2, #27 – #27

KQED .3 – .1, #27 – #30

KUOP DNA – DNA, DNA – DNA

Note: News/Talk KFBK-AM’s -1.9 (10.1 – 8.2) represents Sacramento’s largest September 2023 – October 2023 decrease.

PITTSBURGH

News/Talk

KDKA-AM 4.0 – 3.8, #10 – #11

KDKA-AM Stream  .7 – .5, #22 – #23

News

None

Sports Talk

KDKA-FM 7.9 – 8.0, #3 – #3

KDKA-FM Stream  .4 – .2, #25 – #28

Public Radio News/Talk

WESA 4.1 – 4.2, #8 – #7

Note: The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.

SALT LAKE CITY

News/Talk

KSL-AM/FM 5.2 – 6.9, #5 – #2

KNRS-AM/FM 4.0 – 2.9, #9 – #15

KKAT .1 – .1, #29 – #29

News

None

Sports Talk

KALL 1.7 – 1.8, #22 – #20

KZNS-FM 1.1 – .8, #24 – #24 (Utah Jazz)

KZNS-AM .4 – .5, #27 – #26 (Utah Jazz)

KZNS-FM Stream  .1 – .1, #29 – #29 (Utah Jazz)

KZNS-AM Stream  .1 – .1, #29 – #29 (Utah Jazz)

KOVO .1 – .1, #29 – #29

Public Radio News/Talk

KUER 2.5 – 2.2, #17 – #19

KBYU-HD2 Stream  .5 – .5, #26 – #26

KUMT .4 – .1, #27 – #29    

Note: News/Talk KSL-AM’s +1.7 (5.2 – 6.9) represents Salt Lake City’s largest September 2023 – October 2023 increase; conversely, similarly-formatted KNRS-FM’s -1.1 (4.0 – 2.9) is tied for the market’s largest September 2023 – October 2023 decrease. 

LAS VEGAS

News/Talk

KMXB-HD3 1.9 – 1.6, #18 – #22

KXNT .6 – .5, #28 – #29

KMZQ .1 – .1, #36 – #36

News

None

Sports Talk

KWWN .9 – 1.0, #27 – #27

KENO .3 – .5, #32 – #29

KRLV .3 – .3, #32 – #32 (Raiders)

KKGK .2 – .3, #35 – #32 (Golden Knights)

Public Radio News/Talk

KNPR 1.2 – 1.4, #26 – #23

ORLANDO

News/Talk

WTKS 4.6 – 3.9, #8 – #10

WDBO 3.4 – 3.5, #12 – #13

WFLF 1.0 – .9, #21 – #19

WFYY-HD3 DNA – DNA, DNA – DNA

News

None

Sports Talk

WYGM 1.1 – .7, #20 – #22 (Magic)

WOCL-HD2 DNA – .1, DNA – #28

Public Radio News/Talk

WMFE 2.4 – 2.2, #15 – #15

CINCINNATI

News/Talk

WLW 13.9 – 13.5, 21st consecutive month at #1 (Bengals)

WKRC 4.6 – 5.4, #6 – #5

News

None

Sports Talk

WCKY 1.6 – 1.9, #18 – #18 (Bengals)

WSAI .6 – 1.0, #22 – #20

Public Radio News/Talk

WVXU 3.6 – 3.2, #9 – #11

CLEVELAND

News/Talk

WTAM 6.1 – 5.5, #7 – #10 (Cavaliers)

News

WMMS-HD2 DNA – .1, DNA – #24

Sports Talk

WKRK 5.1 – 5.9, #10 – #8  (Browns)

WKRK Stream  .8 – .9, #17 – #18 (Browns)

WARF .3 – .2, #20 – #23

Public Radio News/Talk

WKSU 4.9 – 5.9, #11 – #8

WKSU-HD4 .1 – DNA, #22 – DNA   

Note: Public Radio News/Talk WKSU’s +1.0 (4.9 – 5.9) represents Cleveland’s largest September 2023 – October 2023 increase.

KANSAS CITY

News/Talk

KMBZ-FM 5.1 – 5.5, #4 – #4

KCMO-AM 1.0 – 1.6, #20 – #17

KMBZ-AM 1.2 – 1.2, #19 – #21

KMBZ-FM Stream  .9 – .9, #22 – #22

KCMO-AM Stream  .1 – .2, #30 – #26

KMBZ-FM HD2 DNA – DNA, DNA – DNA

News

None

Sports Talk

KCSP 3.1 – 3.1, #13 – #14

KCSP Stream  .6 – .4, #23 – #23

Public Radio News/Talk

KCUR 3.2 – 3.2, #12 – #13

KANU-HD2 .1 – DNA, #30 – DNA

Note: Country WDAF is the flagship of the Chiefs.

COLUMBUS

News/Talk

WTVN 7.3 – 7.5, #4 – #4    

News

None

Sports Talk

WBNS-FM 7.9 – 8.6, #2 – #2 (Blue Jackets)

WBNS-AM DNA – .1, DNA – #21 (Blue Jackets)

WMNI .1 – .1, #22 – #21

Public Radio News/Talk

WOSU 4.5 – 3.9, #8 – #9

Up next: October 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

Mike.Kinosian@gmail.com

Industry News

Beasley Media Group Q3 Net Revenue Falls 5.8%

Reporting its operating results for the third quarter of 2023, Beasley Media Group says net revenue was $60.1 million, a decrease of 5.8% over the same period in 2022. The company also reports a net loss of $67.5 million compare to the net income of $500,000 it reported in the third quarter of 2022, due largely to non-cash impairment losses.  Beasley CEO Caroline Beasley comments, “Beasley’s third quarter financial results reflect the well-publicized economic challenges and continued advertising market softness which we outlined in the prior quarters. Similar to recent quarters, Beasley delivered strongim digital revenue growth of 9.1% year-over-year, with digital revenue representing 18.6% of total third quarter revenue. Our continued strong digital revenue growth has moved us to within a few basis points of reaching the bottom end of our goal of digital revenue accounting for 20% to 30% of total revenue, and we remain laser focused on this initiative as a means to diversify our revenue in a cash flow positive manner. Our dedicated sales teams continue to leverage the tremendous audience reach and engagement of our local multi-platform content to attract new advertisers, resulting in a 22% increase in new local business revenue growth for the third quarter. Additionally, the actions we have taken to reduce our cost structure resulted in third quarter operating and corporate expenses decreases of 2.7% and 12.5%, respectively. In summary, we believe our third quarter financial performance demonstrates that our digital transformation and revenue diversification strategies continue to gain momentum and our initiatives focused on lowering operating expenses and reducing debt are positioning Beasley to generate increased and more diversified cash flows in future periods. Looking ahead, as has always been the case for non-election years, we expect fourth quarter revenues to be somewhat impacted by the absence of cyclical political advertising. While we plan to offset some of this expected softness through continued growth in digital and new business, we are hopeful that the overall advertising environment will improve in the fourth quarter and continue to closely monitor the economy.”

Industry News

iHeartMedia Debuts “The Patriot” in Vero Beach

iHeartMedia Treasure Coast announces the debut of the new “Newsradio 107.9 FM/1370 AM The Patriot” on (former oldies) WZTA-AM/W300BQ, Vero Beach. The station is airing “The Brian Mudd Show” in morning drive, simulcast from its home base at WJNO-AM, West Palm Beach. Otherim programming includes Premiere Networks’ “The Clay Travis & Buck Sexton Show” and “The Jesse Kelly Show,” as well as programming from Westwood One. iHeartMedia SVP of programming Jason Carr says, “We’re excited to bring ‘The Patriot’ to Vero Beach with local talk and news from ‘The Brian Mudd Show’ and some of the biggest names in national talk radio. ‘The Patriot’ will super-serve the growing Vero Beach community, with the most up-to-date news, weather and sports updates, including sources like FOX News and the Florida News Network.”

Industry News

Round Two of October PPMs Released

imThe second of four rounds of ratings data from Nielsen Audio’s October PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. The survey period was September 14 through October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM rises one-tenth to finish with a 4.0 share (weekly, 6+ AQH share) and remains ranked #7, while Hubbard Broadcasting’s all-news WTOP dropped six-tenths to an 8.1 share and stays locked in the #2 rank. In Detroit, Audacy’s all-news WWJ adds six-tenths for a 4.6 share finish and rises to the #9 rank, while Cumulus Media’s news/talk WJR rises half a share for a 2.3 share that lifts it to the #16 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here. Note that missing data from yesterday’s first round of markets for the San Jose and Middlesex-Somerset-Union markets has been published and is included in yesterday’s Takeaways.

Industry News

WABC, New York Presents Cuomo-Scaramucci Debate

im

Red Apple Media’s news/talk 77WABC in New York pre-empted regular programming today to present an exclusive, two-hour, no-holds-barred discussion between former New York Governor Andrew Cuomo and former White House Communications Director and financier Anthony Scaramucci. The debate touched on the issues including, crime, Israel, migrants, guns and assault weapons, abortion, taxes and SALT, bail reform, LGBTQ+ rights, COVID and possible future pandemics, and the impact of both Republican and Democratic extremists on mainstream America. Scaramucci pointed to the current lack of trust the public has for government as the biggest obstacle standing in the way of unity and progress. Cuomo urged the audience to listen, learn, and understand the other side.

Ratings Takeaways

October 2023 PPM Ratings – Part Two

imOctober 2023 PPM Data – Information for the October 2023 ratings period (September 14 – October 11) has been released for: Washington, DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are September 2023 – October 2023 (6+).

 

WASHINGTON, DC

News/Talk

WMAL 3.9 – 4.0, #7 – #7

WFED DNA – DNA, DNA – DNA (Capitals)

News

WTOP & WTLP 8.7 – 8.1, tenth straight month at #2

WDCH .6 – .7, #23 – #22

WDCH Stream DNA – DNA, DNA – DNA

Sports Talk

WJFK-FM 2.6 – 2.8, #12 – #14 (Capitals)

WJFK-FM Stream 1.1 – .9, #21 – #21 (Capitals)

WTEM .2 – .3, #27 – #25 (Wizards)

WTEM Stream .2 – .2, #27 – #29 (Wizards)

WSBN .1 – DNA, #29 – DNA

Public Radio News/Talk

WAMU 12.0 – 11.9, 23rd month in succession at #1

Note: The flagship of the Commanders is classic rock WBIG. 

BOSTON

News/Talk

WRKO 2.8 – 2.3, #15 – #16

WXKS-AM .6 – .8, #23 – #23

News

News – Talk WBZ-AM 3.8 – 4.5, #10 – #8

Sports Talk

WBZ-FM 7.8 – 10.9, back-to-back months at #1 (New England Patriots, Celtics, Bruins)

WEEI-FM 4.2 – 3.8, #9 – #10

WEEI-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WBUR 5.4 – 5.4, #3 – #3

WGBH 3.6 – 3.8, #11 – #10

Note: Sports talk WBZ-FM’s +3.1 (7.8 – 10.9) is the largest September 2023 – October 2023 increase (6+) by any station in all 24 PPM-markets analyzed thus far.

MIAMI

News/Talk

WIOD 1.7 – 2.0, #21 – #21

News

None

Sports Talk

WQAM 1.4 – 2.3, #24 – #19 (Heat, Florida Panthers)

WINZ .3 – .5, #32 – #29 (Dolphins)

WMEN .1 – .2, #36 – #35

WSFS-HD2 .1 – DNA, #36 – DNA

WQAM Stream DNA – DNA, DNA – DNA (Heat, Florida Panthers)

WAXY DNA – DNA, DNA – DNA

Public Radio News/Talk

WLRN 3.8 – 3.9, #8 – #5    

Note: Sports talk WQAM’s +.9 (1.4 – 2.3) represents Miami’s largest September 2023 – October 2023 increase (6+).

SEATTLE

News/Talk

KIRO-FM 4.7 – 4.2, #6 – #8 (Seahawks)

KVI 1.7 – 1.8, #22 – #22

KTTH 1.4 – 1.5, #23 – #23

KPTR .1 – .1, #32 – #32

News

KNWN-AM & KNWN-FM 2.2 – 2.2, #20 – #20

KHHO .1 – DNA, #32 – DNA

Sports Talk

KIRO-AM 6.0 – 4.3, #3 – #6 (Seahawks)

KJR-FM 2.3 – 3.0, #18 – #14 (Kraken)

KJR-AM .3 – .4, #27 – #26

Public Radio News/Talk

KUOW 5.9 – 7.6, #4 – #1

KSWS .1 – DNA, #32 – DNA

Note: Public radio news/talk KUOW’s +1.7 (5.9 – 7.6) represents Seattle’s largest September 2023 – October 2023 increase (6+); conversely, sports talk KIRO-AM’s -1.7 (6.0 – 4.3) represents the market’s largest September 2023 – October 2023 decrease. 

DETROIT

News/Talk

WJR 1.8 – 2.3, #17 – #16

WFDF .1 – .4, #26 – #24

WJR Stream .1 – .1, #26 – #28

News

WWJ 4.0 – 4.6, #11 – #9 (Pistons)

WWJ Stream .2 – .7, #24 – #22 (Pistons)

WDFN .1 – .1, #26 – #28

Sports Talk

WXYT-FM 8.6 – 10.1, #1 – #1 (Lions, Pistons, Red Wings)

WXYT-FM Stream 2.0 – 2.4, #16 – #14 (Lions, Pistons, Red Wings)

WXYT-AM .3 – .2, #23 – #25

WXYT-AM Stream .1 – DNA, #26 – DNA

Public Radio News/Talk

WUOM 1.8 – 1.5, #17 – #20

WDET 1.1 – 1.2, #20 – #21

PHOENIX 

News/Talk

KFYI 4.1 – 4.0, #5 – #7

KTAR-FM 2.9 – 2.4, #15 – #16 (Arizona Cardinals, Suns)

News

None

Sports Talk

KMVP-FM 1.9 – 2.7, #22 – #14 (Suns, Arizona Coyotes)

KTAR-AM .2 – .2, #32 – #31 (Arizona Cardinals, Suns, Arizona Coyotes)

KDUS .1 – .1, #34 – #33

KGME .1 – .1, #34 – #33

KTAR-FM HD2 DNA – .1, DNA – 33

KTAR-AM Stream DNA – DNA, DNA – DNA (Arizona Cardinals, Suns, Arizona Coyotes)

Public Radio News/Talk

KJZZ 3.9 – 3.7, #6 – #9

MINNEAPOLIS

News/Talk

WCCO 3.3 – 4.6, #12 – #10 (Minnesota Timberwolves)

KTMY 2.3 – 2.4, #16 – #16

KTLK-AM 1.4 – 1.8, #19 – #18

WCCO Stream .3 – .6, #26 – #24 (Minnesota Timberwolves)

News

KQQL-HD2 .1 – .1, #30 – #32

Sports Talk

KFXN 6.8 – 7.8, #4 – #2 (Minnesota Vikings, Minnesota Wild)

KQQL-HD3 .1 – .2, #30 – #28

KSTP-AM .1 – .2, #30 – #28

Public Radio News/Talk

KNOW 6.2 – 6.0, #5 – #5

KNOW Stream .8 – .7, #23 – #23

Note: News/Talk WCCO’s +1.3 (3.3 – 4.6) represents Minneapolis’ largest September 2023 – October 2023 increase(6+).

SAN DIEGO

News/Talk

KOGO 4.7 – 5.4, #5 – #5

KLSD .3 – .3, #26 – #26

News

None

Sports Talk

KWFN 4.7 – 4.2, #5 – #6

KGB-AM .7 – 1.2, #23 – #20

KWFN Stream DNA – DNA, DNA – DNA

Public Radio News/Talk

KPBS 6.2 – 6.3, #3 – #3

TAMPA

News/Talk

WHPT 5.3 – 4.7, #5 – #6 (Lightning)

WFLA 4.0 – 4.6, #11 – #8

News

None

Sports Talk

WDAE 2.0 – 2.4, #19 – #16

Public Radio News/Talk

WUSF 2.3 – 1.6, #17 – #20

WUSF Stream .5 – .5, #25 – #25

Notes: Public Radio News Talk WUSF’s –.7 (2.3 – 1.6) represents a four-way tie for Tampa’s largest September 2023 – October 2023 decrease (6+); rock WXTB is the flagship of the Buccaneers.

DENVER 

News/Talk

KOA 3.7 – 4.5, #13 – #6 (Broncos)

KDFD 1.7 – 2.1, #19 – #19

KHOW 1.5 – 1.8, #21 – #21

News

None

Sports Talk

KKFN 4.6 – 4.5, #7 – #6

KKSE-FM 1.4 – 2.0, #23 – #20 (Nuggets, Colorado Avalanche)

KEPN DNA – .1, DNA – #36

Public Radio News/Talk

KCFR 4.2 – 3.9, #9 – #13

KUNC .5 – .8, #31 – #27

Note: News/Talk KOA’s +.8 (3.7 – 4.5) represents Denver’s largest September 2023 – October 2023 increase (6+).

BALTIMORE

News/Talk

WBAL 4.1 – 4.8, #8 – #8 (Ravens)

WCBM 1.8 – 1.7, #18 – #17

News

WTOP & WTLP  1.0 – 1.1,  #20 – #18

WDCH  .8 – .8,  #21 – #20

WQLL DNA – DNA, DNA – DNA

Sports Talk

WJZ-FM 4.0 – 5.1, #9 – #7

WJZ-AM DNA – DNA, DNA – DNA

Public Radio News/Talk

WYPR 4.5 – 4.0, #7 – #10

WYPR HD2 Stream .2 – DNA, #26 – DNA

ST. LOUIS

News/Talk

KMOX 5.8 – 5.0, #8 – #9

KFTK 1.9 – 1.8, #16 – #16

KTLK-FM 1.0 – .9, #19 – #20

KMOX Stream .5 – .4, #22 – #23

KFTK Stream .5 – .2, #22 – #27

News

KATZ-FM HD2 .4 – .3, #24 – #24

Sports Talk

WXOS 2.3 – 3.2, #15 – #14 (Blues)

Public Radio News/Talk

KWMU 3.5 – 4.0, #13 – #11

Note: Sports talk WXOS’ +.9 (2.3 – 3.2) represents St. Louis’ largest September 2023 – October 2023 increase (6+).

Up next: October 2023 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Mike.Kinosian@gmail.com

Industry News

Round One of October 2023 PPMs Released

imThe first of four rounds of ratings information from Nielsen Audio’s October 2023 PPM survey has been released for 12 markets including: New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), and Riverside-San Bernardino-Ontario. The October 2023 survey covers the period of September 14 – October 11. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media Group’s news/talk WABC sheds three-tenths for a 3.1 share (weekly, 6+ AHQ share) finish and remains ranked #11, while iHeartMedia’s news/talk WOR is steady with a 1.2 share good for the #23 rank. In Los Angeles, iHeartMedia’s news/talk KFI slips three-tenths to a 4.5 share and the #5 rank, while Audacy’s crosstown all-news KNX-FM falls four-tenths to a 3.3 share good for the #10 rank. In Chicago, Audacy all-news WBBM-AM/WCFS-FM climbs seven-tenths to a 5.6 share but remains ranked #3, while Nexstar Media’s news/talk WGN inches up two-tenths to a 3.6 share and steady at the #8 rank, and Cumulus Media’s news/talk WLS-AM ticks up one-tenth to a 1.5 share but drops back to the #25 rank. It should be noted that, for reasons unexplained, there is no October data for the San Jose and Middlesex-Somerset-Union markets. There is also a noteworthy reduction in data in the Nassau-Suffolk and Riverside markets. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

WWO: Brand Advertisers Now Tops in Podcasting Ad Spend

According to this week’s Cumulus Media | Westwood One Audio Active Group blog post, when it comes to podcast revenue, brand spending now represents 61% of ad dollars, surpassing direct response (39%). This data comes from the Interactive Advertising Bureau’s eighth annual podcast revenue report. The blog post notes, “Podcast advertising revenue was born thanks to direct responseim advertising. In 2016 and 2017, direct response represented the vast majority of podcast advertising. From 2018 to 2021, the proportion of podcast ad spend was equally split between brand and direct response.” The post says there are four major implications of the shift to podcast brand advertising: 1) Targeting will become much broader: Wide campaign reach will become the priority with a goal of “being known before you’re needed”; 2) Creative will shift to become more entertaining and emotion based: The objective will be to stir passions and create positive feelings and associations with ads that people find interesting and enjoyable; 3) Brand safety and suitability measurement will become more crucial: Firms like Barometer will become powerful resources to help marketers find the right context for their campaigns with nuanced data; and 4) Measurement will focus on how well campaigns build memories to ensure brands are “easy to mind and easy to find”: Key performance indicators are brand awareness, brand consideration, and brand preference. See the complete blog here.

Ratings Takeaways

October 2023 PPM Ratings – Part One

imOctober 2023 PPM Data – Information for the October 2023 ratings period (September 14 – October 11) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), and Riverside-San Bernardino-Ontario.

The only requirement for a spoken-word station to be included below is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

Comparisons are September 2023 – October 2023 (6+).

NEW YORK

News/Talk

WABC 3.4 – 3.1, #11 – #11

WOR 1.2 – 1.2, #22 – #23

WKXW .7 – .8, #24 – #25

WKXW Stream .2 – .3, #41 – #37

WLIR-FM .0 – .0, DNA – DNA

News

WINS-FM 4.6 – 4.3, #7 – #7

WCBS-AM 2.5 – 2.3, #13 – #15

WINS-FM Stream .4 – .4, #32 – #34

Business News WBBR .3 – .4, #35 – #34

WCBS-AM Stream .3 – .2, #35 – #40

Sports Talk

WFAN FM & AM 3.1 – 2.9, #12 -#13 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.1 – 1.4 #23 – #21 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream .7 – .9, #24 -#24 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WNYC-FM 3.6 – 4.4, #10 – #6

WNYC-AM 1.4 – 1.3, #21 – #22

Note: Public radio news/talk WNYC-FM’s +.8 (3.6 – 4.4) ties contemporary Christian WPLJ for the market’s greatest September 2023 – October 2023 increase (6+).

LOS ANGELES

News/Talk

KFI 4.8 – 4.5, #4 – #5

KEIB .7 – .8, #32 – #32  (Clippers)

KRLA .6 – .6, #34 – #33

News

KNX-FM 3.7 – 3.3, #8 – #10

KNX-FM Stream .1 – .1, #43 – #39

Sports Talk

KLAC 1.6 – 1.3, #26 – #27 (Chargers, Clippers)

Public Radio News/Talk

KPCC 2.1 – 2.5, #20 – #13

Flagship of the Rams and Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.4 – 3.6, #8 – #8  (Blackhawks)

WLS-AM 1.4 – 1.5, #23 – #24

WLIP .3 – .3, #37 – #37

WVON .1 – .0, #44 – DNA

WLS-AM Stream .0 – .0, DNA – DNA

News

WBBM-AM & WCFS 4.9 – 5.6, #3 – #3

WBBM-AM & WCFS Stream .2 – .1, #42 – #45

Sports Talk

WSCR 3.2 – 2.5, #11 – #14 (Bulls)

WMVP 1.4 – 1.6, #23 – #22 (Bears)

WSCR Stream .7 – .3, #28 – #37  (Bulls)

Public Radio News/Talk

WBEZ 3.0 – 3.2, #13 – #12  

Note: Sports talk WSCR’s -.7 (3.2 – 2.5) is the market’s greatest September 2023 – October 2023 decrease (6+).

SAN FRANCISCO

News/Talk

KSFO 2.0 – 1.6, #16 – #20

KSFO Stream .3 – .4, #29 – #28

News

KCBS-AM & KFRC 7.1 – 6.6, #2 – #2

KNEW .1 – .2, #33 – #32  

KCBS-AM & KFRC Stream .1 – .1, #33 – #36

Sports Talk

KNBR 3.7 – 3.2, #7 – #11 (49ers)

KGMZ 1.5 – 1.8, #22 – #18   (Golden State Warriors)

KTCT .2 – .3, #30 – #29  

KGO .1 – .3, #33 – #29  

KGO Stream .2 – .2, #30 – #32  

Public Radio News/Talk

KQED 5.3 – 5.3, #3 – #3

KALW .2 – .3, #30 – #29

DALLAS

News/Talk

WBAP 4.6 – 4.5, #5 – #4

KEGL 1.5 – 1.4, #26 – #27  (Mavericks)

KSKY .5 – .6, #35 – #33

KLIF-AM .6 – .4, #34 – #37

KSKY Stream .1 – .0, #42 – #DNA

News

News – Talk KRLD-AM 1.8 – 2.1, #22 – #21 (Cowboys)

News – Talk KRLD-AM Stream .0 – .0, DNA – DNA (Cowboys)

Sports Talk

KTCK 4.7 – 4.7, #3 – #3  (Stars)

KRLD-FM 2.9 – 3.6, #15 – #10 (Cowboys)

KRLD-FM Stream .1 – .2, #42 – #38 (Cowboys)

Public Radio News/Talk

KERA 2.7 – 2.4, #16 – #18

Note: Sports talk KRLD-FM’s +.7 (2.9 – 3.6) is the market’s greatest September 2023 – October 2023 increase (6+).

HOUSTON

News/Talk

KTRH 3.7 – 4.0, #12 – #9  (Rockets)

KPRC .9 – .9, #27 – #26  

News

None

Sports Talk

KBME 1.9 – 1.5, #22 – #22  (Rockets)

KILT-AM 1.3 – 1.5, #25 – #22 (Texans)

KFNC .2 – .3, #30 – #29

KILT-AM Stream .1 – .2, #34 – #31 (Texans)

Public Radio News/Talk

KUHF 2.2 – 1.8, #18 – #21

ATLANTA

News/Talk

WSB-AM & WSBB 7.3 – 8.1, #3 – #2

WFOM .4 – .4, #29 – #30

WGKA .3 – .3, #31 – #32

WSRV-HD3 Stream .0 – .2, DNA – #33

WAOK .1 – .1, #36 – #37

WAOK Stream .0 – .1, DNA – #37

News

WBIN  .1 – .0, #36 – #DNA

Sports Talk

WZGC 2.8 – 3.0, #14 – #14 (Falcons, Hawks)

WCNN 1.5 – 1.8, #20 – #18

WZGC Stream .3 – .6, #31 – #27 (Falcons, Hawks)

Public Radio News/Talk

WABE 3.5 – 3.6, #12 – #10

WRAS  .7 – .6, #26 – #27

PHILADELPHIA

News/Talk

WPHT 1.5 – 2.1, #19 – #15

WPHT Stream .3 – .5, #29 – #23

WURD .5 – .5, #23 – #23

WURD Stream .5 – .3, #26 – #25

WKXW 1.1 – DNA, #22 – DNA

WKXW Stream .1 – DNA, #35 – DNA

News

KYW & WPHI 5.8 – 5.4, #5 – #6

KYW & WPHI Stream .2 – .1, #31 – #27

Sports Talk

WIP 5.8 – 8.2, #5 – #2 (Eagles)

WIP Stream .7 – 1.5, #25 – #20 (Eagles)

WPEN-FM 1.1 – 1.2, #22 – #21 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.6 – 3.1, #11 – #11

Note: Sports talk WIP’s +2.4 (5.8 – 8.2) is the greatest September 2023 – October 2023 increase by any station in these 12 PPM-markets (6+).

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 3.9 – 2.2, #8 – #18

WOR 1.1 – 1.1, #22 – #22

WLIR .2 – .2, #33 – #30

News

WINS-FM 4.0 – 3.7, #7 – #7

WCBS-AM 2.5 – 2.7, #14 – #12

WINS-FM Stream .5 – .6, #25 – #25

WCBS-AM Stream .4 – .2, #29 – #30

Business News WBBR .3 – .3, #32 – #29

Sports Talk

WFAN-FM 3.8 – 3.9 #10 – #6 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.7 – 3.0, #18 – #11 (Jets, Knicks, Islanders, Rangers)

WFAN-FM Stream 1.2 – 1.2, #21 – #21 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #33 – #30 

Note: Sports Talk WEPN-FM’s +1.3 (1.7 – 3.0) represents Nassau-Suffolk’s largest September 2023 – October 2023 increase.

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #22 – #24

Sports Talk

None

Public Radio News/Talk

KVCR .4 – .5 #19 – #19

KPCC .2 – .1, #20 – #24

SAN JOSE

News/Talk

KSFO 1.3 – 1.1, #22 – #23

KSFO Stream .2 – .2, #28 – #30  

News

KCBS-AM & KFRC 6.6 – 6.0, fourth consecutive month at #1

KCBS-AM & KFRC Stream .3 – .3, #27 – #29

KNEW .2 – .2, #28 – #30  

Sports Talk

KNBR 4.8 – 5.2, #4 – #5 (49ers)

KGMZ 2.2 – 2.1, #15 – #16 (Golden State Warriors)

KGO Stream .8 – 1.0, #24 – #25  

KTCT .5 – .8, #26 – #27   

KGO .2 – .6, #28 – #28  

Public Radio News/Talk

None 

Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION 

News/Talk

WKXW 5.2 – 6.0, #4 – #2

WKXW Stream .6 – 1.0, #22 – #19

WOR .6 – .6, #22 – #23  

News

WINS-FM 2.1 – 2.3, #13 – #11

WCBS-AM 1.2 – .9, #17 – #21

WINS-FM Stream .3 – .3, #27 – #27

WCBS-AM Stream .2 – DNA, #28 – DNA

Sports Talk

WFAN-FM & AM 4.1 – 3.4, #8 – #9 (Giants, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .8 – 1.2, #20 – #17 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM .9 – 1.2, #19 – #17 (Jets, Knicks, Islanders, Rangers)

Public Radio News/Talk

None

Note: Sports talk WFAN’s -.7 (4.1 – 3.4) represents Middlesex-Somerset-Union’s largest September 2023 – October 2023 decrease. 

Up next: October 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

Audacy Gets Breathing Room on Interest Payments

Audacy, Inc files a Form 8-K with the Securities and Exchange Commission to noting that it is in continuing discussions with its creditors with respect to a number of potential alternatives regarding a restructuring of its outstanding indebtedness. To that end, Audacy has entered into a First Supplemental Indenture with Deutsche Bank Trust Company Americas on its 6.750% senior secured second-lienim notes due March 31, 2029 that extends the grace period before which a default in payment of interest on the 2029 Notes matures into an Event of Default by 30 days. The grace period for the interest payment under the 2029 Notes Indenture in the amount of approximately $18 million that was due on September 30, 2023, which, as previously disclosed, the Issuer elected to utilize, now ends on November 29, 2023. Additionally, Audacy is using the 30-day grace period under the existing indenture governing its 6.500% senior secured second-lien notes due May 1, 2027 for the interest payment in the amount of approximately $15 million that is due on Wednesday, November 1, 2023. Audacy intends to utilize the 3-business day grace period under the credit agreement, dated as of October 17, 2016, among the Issuer, the guarantors named therein, the lenders named therein and JPMorgan Chase Bank, N.A., as administrative agent for the lenders and collateral agent for the secured parties thereunder, for interest payments in the aggregate amount of approximately $17 million that are due on Tuesday, October 31, 2023.

Industry Views

Pending Business: AI vs the Personal Connection

By Steve Lapa
Lapcom Communications Corp
President

imReady to go back to the future?

We may need more than Doc Brown and Marty McFly to understand this one: product reviews written by A.I., not humans.

It’s the subject of a debate happening between the mighty Gannett company, owner of Reviewed, and a group of writers and editors who work there. According to The New York Times, the writers and editors group claims several reviews were A.I. generated. The posted reviews in question were run through A.I. detection software and the results were a slim to none chance humans wrote the reviews in question. Gannett says, not so fast, the reviews in question were authored by real humans.

Now here is where we need a time machine to take us a few years into the future. Let’s look at the reviews on our favorite go-to shopping, restaurant or travel review websites. How do we know who really wrote those reviews? This could be a whole new level of truth and proper disclosure in advertising.

Consider the possibilities of A.I.-generated reviews. Is every consumer offering feedback comfortable sharing their name on a Google review when many businesses ask for a positive review? There is a simple alternative to the A.I.-generated product review debate, and it’s right in front of you.

The answer should be part of your daily talk radio local sales mission statement. Demonstrate to your advertisers and prospects the proven results your on-air talent delivers every day. Chances are you may be taking for granted how to bring to life the credibility and trust your local on-air talent earns with each show. Global events, roller coaster economies and shifting political dynamics are all part of the daily conversation on your talk radio station. As your air talent distills the issues for the audience, take a few calls and engage in an energetic dialogue, they develop a bond that is unique to talk radio.

So, imagine the difference in the mind of the consumer when they hear the review or referral from a trusted source versus wondering if the review or referral they read is from a human or A.I. generated.

Is that the DeLorean time machine I hear?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

NYSBA Inducts 2023 Hall of Fame Class

im

The New York State Broadcasters Association inducted their Hall of Fame class for 2023 with Galaxy Media Partners CEO Ed Levine – chair of NYSBA’s Hall of Fame committee – serving as emcee. Pictured above are (from l-r) Levine, inductee Irv Gikofsky, Craig Stevens Harris, Dan Cummings, Angie Martinez, Bob Matthews, and NYSBA president David Donovan.

Industry News

KMBZ-FM, Kansas City Host Scott Parks Returns After Rehab Stint

Morning drive talk host Scott Parks (right) thanks his co-host Dana Wright (left) and his family members who staged an intervention that got him into rehab for saving his life. Parks returned to the morning show on im Audacy’s KMBZ, Kansas City yesterday (10/26) after spending the last month in a rehab program, according to a story in the Kansas City Star. Parks says he’s been addicted to alcohol for much of his adult life but had been sober for three years before an undisclosed family trauma in July led him back to drinking. Wright noticed Parks’ relapse and, fearing for his health, contacted Parks’ brother. Parks credits the resulting intervention with getting him the help he needed. Read the Kansas City Star story here.

Industry Views

SABO SEZ: Stream to Success

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imIn May 2007, I was enjoying the brand-new app called YouTube. Still independently owned, still relatively unknown. Some of the videos pulled millions of viewers, more viewers than enjoyed by ESPN or any cable network. More interesting, the videos with high counts were not made by NBC or ESPN or any traditional video source. High view count videos were being made by people with no experience in traditional media, they were experimenters producing in their basements and bedrooms.

As these new performers were pulling major view counts, they revealed that they worked at Starbucks, were going to school and wanting to make enough money to get out of their parent’s house. Wait. Some video creators were winning more viewers than ESPN and they were broke? Simultaneously major brands like Pepsi and Budweiser knew they had to enter the online video space and each attempt was a disaster. BUD TV! Online video entertainment was a brand-new medium; USG User Generated Content.

I started a company called HITVIEWS. The goal was to placed brand messages in User Generated Content. The first company. No one had ever done it. We gathered the top video performers and started to marry them with brands like Pepsi, FOX TV, Timberland, MTV,  CBS Television, IBM, Logitech, many more. A TALKERS conference introduced the first Influencer (we called them “Web Stars”), Caitlin Hill, to radio executives.

From this pioneering initiative into online video, I can share a significant amount of information about the ingredients of a successful video campaign.

  1. Use video stars, influencers, to deliver your message. It’s a different medium and requires different stars.
  2. Engage every capability of the platform. The videos with the highest view counts demand the most interaction with the viewer. Click now. Comment below. Make a response video. Send a text back. THEN answer all responses. Every single viewer response must be answered by you or it is wasted.
  3. It’s not radio or TV. Don’t bother putting up videos at a fixed day and time. Put up as many videos as you possibly can. Two days is too old!
  4. Funny works best.

Online video success makes the medium the message. The touch screen, mouse, keyboard. Audio, video capabilities must all be integrated into the entertainment. If full functionality is not part of the show, the show is boring.

Walter Sabo has consulted the largest media companies worldwide in digital initiatives. He was the on-site consultant for SiriusXM Satellite Radio for nine years. He can be reached by email at walter@sabomedia.com and his network radio show can be discovered at  www.waltersterlingshow.com.

Industry News

Top News/Talk Media Stories for Week of October 23-27

Congressman Mike Johnson (R-LA) is elected House Speaker after weeks of GOP maneuvering was most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Israel-Hamas war and the U.S. protests, followed by former President Donald Trump’s various legal battles at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Fred Toucher Signs Extension with “98.5 The Sports Hub”

WBZ-FM, Boston “98.5 The Sports Hub” morning drive personality Fred Toucher and Beasley Media Group agree to terms on a new, multi-year contract that keeps Toucher at the helm of the morning show “for years to come.” The station says, “Under Toucher’s tenure, the show has been recognized amongim the top sports morning shows in America and has won numerous national industry awards including a Marconi Award. Toucher was a foundational member of the launch of the station in August 2009. Prior to joining the ‘98.5 Sports Hub’ team, he worked at the former legendary rock station, WBCN.” Toucher comments, “I am thrilled to be able to work with my Beasley family over the coming years. I will continue my record of immense competence and brilliance.” Station PD Rick Radzik adds, “Fred has been entertaining ‘Sports Hub’ listeners each morning since 2009 with his compelling viewpoints and opinions on a wide range of topics. We are very pleased that he will continue on with us for years to come.” There’s no mention of morning drive co-host and Toucher’s longtime partner Rich Shertenlieb in the press release and the Boston Globe’s Chad Finn writes about the possibility Shertenlieb will exit the station soon. Read his column here.

Industry News

NAB Announces 2023 Marconi Winners

NAB announced the winners of the 2023 Marconi Awards at last night’s ceremony at NAB Show Newim York. The spoken-word winners included: Legendary Radio Station of the Year – all-news KCBS-AM, San Francisco; Network/Syndicated Personality of the Year – Rich Eisen, Westwood One; Best Podcast of the Year – “The Letter,” KSL-FM, Salt Lake City; News/Talk Station of the Year – WTOP-FM, Washington, DC; and Sports Station of the Year – WBZ-FM, Boston.

Industry News

Newsmax Names McBride Morning Co-Host

Newsmax names Sharla McBride co-host of “Wake Up America” alongside host Rob Finnerty.im McBride most recently served with CBS affiliate WUSA-TV, Washington DC where she served as a news and sports anchor. McBride says, “I am excited to join an incredibly talented team at Newsmax and look forward to bringing Americans the stories that matter each morning. It has been my dream to work for network news, and I feel my 17 years of anchoring experience have prepared me for this new role of co-hosting ‘Wake Up America.’ It’s an absolute honor!”

Industry News

Audacy Releases Modern Blueprint for Audio Advertising

Audacy is releasing the fifth installment of its bi-annual audio thought leadership series, State of Audio: Level Up, that it calls “a modern blueprint for audio advertising, designed to provide a go-to playbook – including planning tips, creative how-to’s and innovative trends – to help advertisers level up the performance of their audio investments.” Audacy chief marketing officer Paul Suchman says, “Audio is proving itself as a must-have media for marketers. Our advertisers are embracing the power of multiim-platform audio with media plans that utilize radio, digital audio and podcasts, working together to reach audiences with unprecedented precision and drive quantifiable outcomes for their brands.” Some of the findings within the guide include: 1) Audio advertising works harder – driving more than two times the attention of TV and social media at more desirable CPMs; 2) Radio and digital audio are stronger together. A multi-platform audio strategy is so powerful that advertisers see 1.5 times the return on ad spend compared to digital-only campaigns; 3) Advertisers are leaving upwards of $6 billion in revenue on the table by not including total audio – a balanced mix of traditional broadcast radio and digital audio – in their media mix, according to a study conducted by Audacy and Neustar. The report also offers actionable tips for producing effective ads under the section titled, “5 Ways the Best Audio Ads Crush the Status Quo.” Here, Audacy says, “Advertising on the #1 reach media — Audio — will get you the most ears. But to keep them, your creative can’t just be good — it needs to be really freaking great.” See the report here.

Industry News

ENCO, Benztown and Compass Partner on SpecAI Service

ENCO joins forces with Benztown and Compass Media Networks to bring its SpecAI ad creation solution to the North American radio broadcast market. The companies say the SpecAI technology can help broadcasters create spec ads for sponsors on demand, alleviating the time, energy, and costs of traditional production methods while accelerating the sales process and time to market. Compass CFO Hiram Lazar says, “AI adoption has swiftly moved forward over the last few months, and as the largest player in spec commercials for over 10 years we recognized it was time to offer an AI solution for our clients. Using Benztown’s libraries, we can now give our clients the option to produce ads with an AI voice or a live voice to customize prerecorded spec commercials.”

Industry Views

Pending Business: Your 2024 Ad Sales Forecast

By Steve Lapa
Lapcom Communications Corp
President

imYour crystal ball is still foggy, isn’t it?

Even worse, no matter how many times you try and shake it into a predictive submission, the answer is still the same, “Political-not sure, Weather Emergency-unforecastable.”

Nobody in business likes a lack of confidence, so “Not Sure” is a non-starter. For us radio fans, the variables in predicting a 2024 ad sales forecast are the most unforecastable, unpredictable, variables since the original gang of head-in-the-sand radio gurus pegged MTV as a 1981 fad.

And here we are, 42 years later where a pure-play music video channel challenging FM music radio, satellite music radio, music streaming and downloadable audio would include dating games and ridiculousness, once again saving America’s most-listened-to free music source: radio.

Remember 1981 when talk radio was mounting a competitive threat to all-news radio. Rush was 30, Hannity was 20, Bongino was seven and Ben Shapiro was not born yet. Anybody here have 42 years to wait out your 2024 predictions and get it right? How about 42 days late with your forecast?

Our new world of AI, super-speed computer analysis, blended into an ever-changing digital and social media landscape, under pressure from the economy, global events and the melting radio revenue ice cube has made predicting 2024 ad projections a Vegas skill game.

Thankfully, we have the experience, patience, and cooperation of radio’s leadership to adjust forecasting quarter by quarter, sort of. Back to the task at hand and how to navigate this cracked crystal ball as you mount your sales strategy into 2024.

— Keep your eye on the prize. Always remember, your current advertiser is your best advertiser. Take diligent care of your foundational base billing and that means super serving your customers, as competitors from every medium are monitoring, planning, and pricing a counter plan.

— Positive Paranoia. Thank you, Andy Grove. The third CEO of Intel and a driving force behind Silicon Valley’s original exponential growth knew how to channel innovation and competition into a positive zone. How about you?

— Never stop learning. What new strategies and sales techniques will you drive into next year.

— Something will drop out of your sales picture. What is it? Eventually a sale resource will drop out. Identify how you will compensate for the loss and how you will grow your business as a result.

— Do you have minimum and maximum goals? There are only so many accounts you can sell and service in a month. What is that number and how much do each of those accounts need to generate monthly?

— Attrition. The arch-enemy of sales. Some business never returns. Now what?

Many 2024 projections are falling in the ultra-conservative, no risk, under promise/overdeliver category. Yet there is a fine line between being too conservative and a vote of no confidence. What’s in your forecast?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Tony Bruno Launching Sports Talk Network

Philadelphia sports site Crossing Broad shares a press release from sports talk media personality Tony Bruno that announces the debut of his new sports talk venture, the Tony Bruno Sports Network. The network will feature “The Tony Bruno Show” in afternoon drive (3:00 pm to 6:00 pm ET), along with “The Pete Sheppard Show” (7:00 am to 10:00 am ET), “Defo & Lubie” (10:00 am to 12:00 noon ET), andim “Martinez & Company” (6:00 pm to 8:00 pm ET), with the early afternoon daypart to be announced. The press release states, TBSN will debut October 30th  with LIVE programming every weekday with sports talk radio from 7am to 8pm to start. Additional time slots and weekend programming will be added over the following months. TBSN is available to listeners nationwide online via LIVE365.com and on the ‘Tony Bruno Sports Network’ app for Android and iPhone.” Bruno adds, “I want to thank all of my fans who have followed and supported me through the years. I am grateful to everyone who has encouraged me to return and who still want to hear my daily fun approach to sports and current affairs, which has been my forté for over five decades in broadcasting; this time, I’m bringing friends! I hear over and over again that fans are tired of X’s & O’s sports radio. I plan to bring back exciting, sports talk radio again, with a Florida flair. What better place to launch a new nationwide sports network than in Florida, a true melting pot of fans from all over the nation.”

Industry News

BIA Advisory: Political to Drive 2024 Ad Spend

BIA Advisory Services releases its 2024 U.S. Local Advertising Forecast in which it predicts that revenue across all media in the U.S. will be $175.6 billion next year, primarily due to the political season. “The 8.6% increase over 2023 is slightly shadowed by concerns of an economic downturn and overall lower ad spending. With the forecasted political revenues removed, BIA’s projection in 2024 is $164.6im billion in total local advertising, only a 2.2% increase in local advertising year-over-year.” BIA VP of forecasting & analysis Nicole Ovadia adds, “As expected, 2024 will be driven by political spending, and, even in markets that are not highly contested there will be a large amount of political advertising. Local political advertising will be fueled by the presidential and senate campaigns as well as issue-based advertising. When we look at the forecast without political, we expect only a slight increase in ad spending due to both global and local economic trends that may create more cautious spending.” See more about the forecast here.

Industry News

Remote News Service and McVay Media Collaborate

Remote News Service and McVay Media announce a deal for the latter to consult the news providingim organization. Remote News Service provides radio anchors and reporters for news and traffic content. McVay Media president Mike McVay says, “I was very familiar with RNS and the company imthat president Lesley Lotto has built. I like what they do and what they offer. Given the economic situation that media finds itself in today, the question has become how can we be cost effective without diminishing the quality of the content? Remote News Service is the answer to that question.”