Industry News

Compass Media Networks Ups Sousa to Director of Affiliate Sales

Compass Media Networks promotes Liane Sousa to the position of director of affiliate sales. New York-based Sousa joined the company in 2019 and Compass says she’ll continue to manage and affiliate content partnerships for morning shows including “DeDe in the Morning” and “Anna & Raven” as well as “The Baka Boyz” Monday – Friday show and numerous weekend mix shows. Liane has recently added “The Frank Ski Show with Nina Brown” and John Tesh’s “Intelligence For Your Life” to her portfolio. She says, “Thank you Peter, Hiram, Nancy, and Adam for your endless support and guidance. I’m so proud to be a part of Compass Media Networks’ talented team and deliver the best product lineup in our industry while serving the utmost value to our content partners and affiliates.”

Industry News

TALKERS News Notes

Today and tomorrow (3/28-29) the John Fredericks Media Network, Steve Bannon’s “War Room,” and Real America’s Voice are teaming up to conduct a live, two-day town hall meeting for residents of East Palestine, Ohio to tell their stories about the aftermath of the toxic train derailment that’s affected their lives on the air. The town halls take place today (3/28) from 6:00 am to 7:00 pm and Wednesday (3/29) from 6:00 am to 12:00 noon at The Original Road House in East Palestine.

Audacy’s Cadence13 Studios announces a partnership with Emmy and Golden Globe Award-winning writer, actress, producer and director Amy Poehler’s Paper Kite Productions – the production company behind shows including “Russian Doll,” “Broad City,” and “Harlem” – for a 30-episode comedy franchise featuring stories that parody and pay homage to popular themes in the podcast space. The franchise will be broken out into three seasons of 10 episodes. Each will focus on a central character and distinct theme; however, characters will make crossover appearances across stories and seasons.

Industry News

Yesterday’s (3/27) Top News/Talk Media Stories

Former President Donald Trump’s rally in Waco, Texas and former National Enquirer publisher David Pecker testifies in the hush money case being investigated by Manhattan District Attorney Alvin Bragg; the deadly shooting at a Christian school in Nashville; the U.S. economy and the Fed’s inflation control policies; the Senate Banking Committee begins investigating the recent bank failures; U.S.-China relations; the Russia-Ukraine war and U.S. military assistance to Ukraine; protests in Israel force Benjamin Netanyahu to delay plans to overhaul Israel’s judiciary; and the protests in France over Emanuel Macron’s raising the retirement age from 62 to 64 were some of the most-talked-about stories in news/talk media this week, according to ongoing research from TALKERS magazine.

Industry News

Former Trump Supporters Issue Cease-and-Desist to FOX News

The legal team representing the former Arizona couple Ray and Robyn Epps sent a cease-and-desist letter to FOX News and FOX News Channel personality Tucker Carlson, demanding they “stop making up lies about Ray Epps and that they offer an on-air retraction.” Ray Epps (a now former supporter of Donald Trump) was at the Capitol on January 6 has been a focal point of Carlson’s January 6 show content in which Carlson has labeled Epps an undercover federal agent and a provocateur of the riots. Epps’ attorney Michael Teter says, “For years, Tucker Carlson and FOX News have targeted Ray Epps with malicious lies about his involvement in the events of January 6th. FOX News has chosen to promote fantasy over fact, exposing Ray and Robyn Epps to harassment, intimidation, and abuse. It is clear that Mr. Carlson and FOX News are uninterested in speaking the truth to their viewers… Recent revelations from the Dominion Voting lawsuit make clear that FOX News has zero qualms about lying to its viewers. The fictional story that Mr. Carlson and FOX News have told, and continue to tell, about Ray Epps is just one more example of this. It is time for Mr. Carlson and Fox News to stop the lies and to make amends.” The Epps are demanding “that Mr. Carlson and FOX News retract the claim that Mr. Epps was working for the FBI or any governmental entity when he attended the January 6th events and the claim that Mr. Epps acted as an instigator or provocateur of the insurrection. We expect that you will give the same airtime in retracting these falsehoods as you spent amplifying them. Further, Mr. Carlson and FOX News must issue a formal on-air apology for the lies you have spread about Mr. Epps.” The Epps’ are also providing notice of potential litigation regarding what they call FOX’s “defamatory conduct.”

Industry News

Good Karma’s 101.7 The Truth Makes Programming Changes

Good Karma Brands’ talk WGKB-AM/W269DL, Milwaukee “101.7 The Truth” makes a few changes to its programming lineup. The morning drive program “MKE in the Morning” with host Melanie Ricks is replaced by “Truth Be Told With DT and Telly” – co-hosted by Telly Hughes and Denise Thomas – and airs from 7:00 am to 9:00 am. Ricks remains with the station and will host “Nothin’ But the Truth,” from 12:00 noon to 1:00 pm daily, effective April 3. To accommodate the changes, “The Truth With Sherwin Hughes” – heard from 10:00 am to 1:00 pm – moves to the 9:00 am to 12:00 noon daypart.

Industry News

WTOP-FM, Washington Enters Partnership with WJLA-TV for Weather

A deal between Hubbard Broadcasting’s all-news WTOP-FM, Washington and Sinclair Broadcast Group’s WJLA-TV, Washington will see WJLA’s team of experienced meteorologists providing round-the-clock weather reports every 10 minutes on WTOP News. WTOP director of news Julia Ziegler says, “WTOP listeners rely on our traffic and weather reports on the 8s. We are excited to begin this partnership with our colleagues at WJLA and bring unprecedented live weather coverage to the DC region, especially on those days when it matters most.” The collaboration with WJLA restarts a longtime partnership between the two news stations. WJLA previously provided weather coverage on WTOP for more than 10 years.

Industry Views

Monday Memo: Avoid Sounding Like a Medical Examiner

By Holland Cooke
Consultant

We’ve seen autopsies depicted on various cop shows. As the doctor dispassionately probes the deceased, he or she is dictating into an audio recorder: “I’m opening up the chest cavity…”

That’s how some talk hosts sound, narrating their own process, rather than projecting the listener’s stake in topic du jour.

— Instead of: “This gas stove ban is something I want to talk about.”

— Ask: “Should you be fined for installing – or replacing – your gas stove? Let’s talk about it! (phone number)”

— Instead of: “We’ll be talking about the fiscal impact of immigration.”

— Say: “How much money are illegal immigrants taking out of your pocket?  More than you think, according to our guest…”

Said another way: Less “I,” “me.” More “you,” and “your,” The Magic Words.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers Books.  Follow HC on Twitter @HollandCooke

Industry News

Top News/Talk Media Stories Over the Weekend

The deadly tornadoes that hit Mississippi and the severe storms predicted for other part of the Southeast today; the protests in Israel over Prime Minister Benjamin Netanyahu’s plan to overhaul the judicial system; former President Donald Trump’s legal battles and his Saturday political rally in Waco, Texas; Russia’s Vladimir Putin reveals plans to station nuclear weapons in Belarus; and the NCAA Men’s and Women’s basketball tournaments were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Features

TALKERS 2023 Speakers, Registration, and Hotel Info

TALKERS 2023, the 26th annual edition of the talk media industry’s longest running and largest convention is shaping up to be one of the storied event’s most important installments.  The power-packed, one-day event will be presented by TALKERS on Friday, June 2, 2023 on the campus of Hofstra University in Hempstead, New York in association with the prestigious university’s multi-award-winning station WRHU Radio. TALKERS publisher Michael Harrison says, “We are delighted to be able to join forces again with our colleagues at Hofstra – the site of our very successful 2022, 2021 and 2016 events – and enjoy the remarkable resources that its Lawrence Herbert School of Communication brings to the table.” As was the case last year, this event will be held in a COVID-19 compliant environment based upon the circumstances at the time of the convention. TALKERS 2023 will boldly address key issues – some existential – facing the talk radio and talk media industries at this dramatically critical juncture of rapidly accelerating technological and societal change as well as identifying the remarkable opportunities inherent in these developments. It will also provide participants with unique and powerful networking opportunities.

In-person speakers at TALKERS 2023 include (in alphabetical order): Arthur L. Aidala, Esq. founding partner, Aidala, Bertuna & Kamins PC/talk show host AM 970 The Answer, New York; Asa Andrew, M.D., talk show host, the Doctor Asa Show; Vince Benedetto, CEO, Bold Gold Media; Guy Benson, talk show host, FOX News Radio; David Bernstein, director of broadcast operations, TALKERS; Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida Region, iHeartMedia; Phil Boyce, SVP/Spoken Word Format, Salem Media Group; Ops VP, New York Region/ WMCA/AM970 The Answer; John Caracciolo, president/CEO, JVC Broadcasting; Kevin Casey, VP/executive editor, TALKERS; Mark Chernoff, sports reporter, 1071 – The Boss, Livingston, NJ/sports talk talent coach; Heather Cohen, SVP, The Weiss Agency; Mandy Connell, talk show host, KOA, Denver; Tom Cuddy, program director, WOR, New York; Michael Czarnecki, VP/programming, Binnie Media; Kevin DeLany, VP, News & Talk Programming, Westwood One; Spike Eskin, VP of Programming at WFAN, New York and CBS Sports Radio; Jimmy Failla, talk show host, FOX News Radio; Alex Fife, VP, operations, Southeast, iHeartMedia/Total Traffic & Weather Network; Dom Giordano, talk show host, WPHT, Philadelphia; Paul L. Gleiser, talk show host/owner, KTBB-AM/FM, Tyler, TX; Lee Habeeb, talk show host/producer, Our American Stories; Michael Harrison, publisher, TALKERS; Matthew B. Harrison, VP/associate publisher, TALKERS/media attorney; Harry Hurley, talk show host, WPG, Atlantic City, NJ; Victoria Jones, executive director, DC Radio Company; Ross Kaminsky, talk show host, KOA, Denver; Jeff Katz, talk show host, WRVA, Richmond; Brian Kilmeade, talk show host, FOX News Radio/FOX News Channel; Kraig Kitchin, president, Sound Mind, LLC;  Steve Lapa, president, Lapcom Communications Corp; Josh Leng, CEO, Talk Media Network; Matt Meany, program director, WABC, New York; Mike McVay, president, McVay Media Consulting; Frank Morano, talk show host, WABC, New York; John T. Mullen, general manager, WRHU-FM/WRHU.org, Hempstead, NY; Chris Oliviero, market president, Audacy, New York; David Pakman, talk show host/commentator, the David Pakman Show; Christopher Ruddy, CEO, Newsmax Media; Walter Sabo, president, Sabo Media/talk show host, Sterling On Sunday; Tavis Smiley, talk show host/owner, KBLA 1580, Los Angeles; Todd Starnes, talk show host, the Todd Starnes Show/owner KWAM, Memphis; Doug Stephan, talk show host, the Good Day Show/CEO Stephan Multimedia; Greg Stocker, brand manager, WPHT, Philadelphia; Joe Thomas, talk show host/program director, WCHV – Charlottesville, VA/PD, WRAD, New River Valley, VA; Paul Vandenburgh, talk show host/owner, WGDJ, Albany, NY; Jeff Warshaw, CEO/founder, Connoisseur Media; Lisa Wexler, talk show host, WICC, Bridgeport, CT; Brett Winterble, talk show host WBT, Charlotte; Larry Young, talk show host, The Larry Young Podcast; Michael Zwerling, talk show host/owner, KSCO, Santa Cruz; Martha Zoller, talk show host, WDUN, Gainesville, GA. More will be named in the days ahead.

Attendance at the conference is limited to members of the working media and directly associated industries as well as students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Attendance will be limited, and the conference is again expected to be an early sellout.

The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Take advantage of the early bird fee of $329 available until 5:00 pm ET on Friday, March 31. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. The recommended nearby hotel is the Long Island Marriott at 101 James Doolittle Blvd., Uniondale, NY. For room reservations click here. To register for TALKERS 2023 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413.

Industry News

NPR Cancels Four Podcasts Amid Staff Cuts

As reported by NPR’s David Folkenflik and Mary Yang, the public media giant has dropped four podcasts as part of a companywide move to cut costs. The podcasts “Invisibilia,” “Louder Than a Riot” “Rough Translation” and “Everyone & Their Mom” are being dropped in order to close what’s being reported as a budget gap of $30 million. NPR CEO John Lansing says, “We literally are fighting to secure the future of NPR at this very moment by restructuring our cost structure. It’s that important. It’s existential.” The report notes that “NPR intends to cut back its workforce from approximately 1,200 to about 1,050 employees. The nonprofit network’s layoffs represent its largest reduction in staff since the 2008 recession.” In other moves, NPR is bringing its newsroom and programming divisions together as Lansing notes the “current separation artificially cleaved NPR’s journalism and editorial creations.” At this time, none of the NPR radio programs have been canceled. Read the full story here.

Industry News

Top News/Talk Media Stories for Week of March 20 – 24

The numerous legal battles facing former President Donald Trump, including the probable indictment in the Stormy Daniels hush money allegation was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the aftermath of the Silicon Valley Bank failure and concerns about the security of the global banking system, followed by the state of the U.S. economy and the Fed’s decision to raise interest rates again at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Two Leading Edge CEO Fireside Chats Set for TALKERS 2023

Two leading CEO “Fireside Chats” have been scheduled for TALKERS 2023 adding to the impact of a power-packed day of sessions and presentations set for the talk media industry’s major annual gathering. The event will feature approximately 60 outstanding speakers on Friday, June 2 at Hofstra University on Long Island.

Connoisseur Media CEO/founder Jeff Warshaw and Newsmax Media CEO/founder Christopher Ruddy will each engage in candid one-on-one conversations with TALKERS publisher/founder Michael Harrison about the present and future state of talk media.

Jeff Warshaw describes himself as a “lifelong broadcaster.” He built his first station while still a student at the Wharton School of Business at the University of Pennsylvania. In 1993, he founded Connoisseur Communications Partners LP, a 39-station group which he later sold to Cumulus Broadcasting in 2000 for $258 million. At this time, he pioneered notable progress in integrating legacy media with emerging digital technology. In 2004, he formed Connoisseur Media which now operates 13 radio station brands and digital assets in five markets. Highly respected and celebrated industry-wide for his outspoken candor and bullish approach to radio station ownership, Jeff Warshaw serves on the board of directors of the National Association of Broadcasters, the executive committee of the Radio Advertising Bureau, and is chairman of the Nielsen Audio advisory council. Harrison describes Warshaw as “one of the most knowledgeable, emerging forces to be reckoned with among radio industry leaders.”

Christopher Ruddy founded Newsmax in 1998 to publish online and offline content in the fields of news, politics, health and finance. Newsmax.com ranks consistently as one of the country’s most-trafficked news websites. Newsmax TV, a cable and over-the-top media service news channel started in 2014, has shown remarkable growth becoming one of the nation’s leading television news and political opinion sources.  Newsmax recently entered the field of talk radio with a syndication arm and is reportedly exploring expansion into radio station ownership. As a journalist, Christopher Ruddy previously worked at the New York Post and the Pittsburgh Tribune Review. He was also awarded a Media Fellowship at the Hoover Institution on War, Revolution and Peace at Stanford University. He holds a BA summa cum laude in history from St. John’s University and a Master’s in Public Policy from the London School of Economics. Harrison describes Ruddy as “a key player in emerging 21st century media.”

For more information about TALKERS 2023, see story below

Job Opportunity

AUN Television Network Seeking Ground Level Entry Executive

Rick Trader, president/CEO of the AUN Television Network informs TALKERS that he is looking to expand his two-year-old ultra-conservative audio and video talk media platform. He’s looking for a sales and management executive (as well as acquiring additional programming). Over the past two years, AUN (American Uncensored Network) – which is billed as a “conservative/faith-based network” – has gained clearance on some 11 TV stations in California and Nevada. Its shows are hosted by an array of well-known commentators as well as up-and-comers. Trader tells TALKERS he “honestly believes AUN is one of the fastest growing TV and streaming networks in the country.” He states, “Now it is time to expand once again. Our goal is to be broadcasting in every major market in the next two years! This is maybe where an ambitious, hard-working manager can become part of this dream. I am looking to develop a management team to make it happen. If a candidate has expertise in managing finances and accounting, recruiting, human resources, overseeing and developing technologies, as well as creating company policy, sales and marketing, then such an individual might be looking for the challenge of a lifetime.” Trader continues, “I am looking to work with conservative/faithful, passionate ideologs like myself who are concerned with the direction our great republic is heading and want to return it to the Judeo-Christian, faith-based patriotic roots our founding fathers created! Here is the catch: all our progress and success has been achieved on a very tight budget! In fact, we cannot offer salaries. What we can offer is incentives for those who produce to be rewarded.” Interested candidates can contact Rick Trader, president/CEO, AUN TV Network at auntv@yahoo.com.

Industry News

New York Festivals Radio Awards Unveils the 2023 Shortlist

NYFestivals says, “Captivating audio entries created by storytellers from around the world were judged online by NYF’s Radio Awards Grand Jury to determine the 2023 Shortlist. Shortlisted entries include audiobooks, podcasts, dramas, documentaries, breaking news coverage, entertainment, and music specials from radio stations, networks, prominent production companies and independent producers. For 2023, Podcasts dominated the Shortlist with the Grand Jury advancing 105 Podcast entries to the next round. Podcasts engaged listeners with entries in multiple categories including Drama, Comedy, Sports, Entertainment, Series, Technology, News Business, and Social Justice.” Also NYFestivals announces that new for 2023, the National Press Club Award will go to the highest scoring entry in the news program categories Best Coverage Of Breaking News Story, Best Coverage Of Ongoing News Story, Best Nonfiction Series and News Podcast. The winner will be announced during the New York Festivals 2023 Storytellers Gala virtual event on April 18. See the 2023 Shortlist here.

Industry News

TALKERS News Notes

— Cumulus Media’s Westwood One, the official network audio broadcast partner of the NCAA, is broadcasting live coverage of the Men’s Sweet Sixteen today (3/23) and tomorrow. It will also broadcast live coverage of the Men’s Elite Eight on Saturday and Sunday, as well as the NCAA Men’s Final Four on Saturday, April 1 and the national championship game on Monday, April 3 in both English and Spanish. It is also presenting exclusive live coverage of the NCAA Division I Women’s Basketball Championship, beginning with the Sweet Sixteen this weekend.

— PureFlix founder/CEO Michael Scott (right) poses for a picture with Salem Radio Network VP/news & talk programming Tom Tradup (left) at the SRN offices in Dallas while participating in the SRN News week-long series on Christian films titled, “Faith-based Films: Hollywood’s Brass Ring.” The SRN News special series focuses on the evolution of Christian movies from early, not-well-acted films to 2023’s smash hit Jesus Revolution, which has become Lions Gate Studios’ biggest-grossing film since 2019 with $45 million in box office receipts.

— Audacy announces a new programming lineup for CHANNEL Q, the Audacy Original Station and audio destination for music, news and entertainment by and for the LGBTQ+ community and their allies. Audacy says that for the first time, CHANNEL Q will be live for East Coast mornings. The lineup is: CJ Robinson 6:00 am to 9:00 am ET, Jordin Silver 9:00 am to 3:00 pm ET, Alex Donati 3:00 pm to 6:00 pm ET, and Corey Crockett 6:00 pm to 9:00 pm ET.

— PodcastOne announces the release of a new podcast from Jax Taylor and Brittany Cartwright titled, “When Reality Hits with Jax Taylor and Brittany Cartwright.” PodcastOne president Kit Gray states, “Some of the biggest headlines splashed across today’s media are the ones about reality television and ‘When Reality Hits’ brings two of the biggest names to have ever starred in the genre together for a podcast that covers the ‘reality’ of reality TV, as well as the reality that sets in when you become a parent. We’re excited to unleash this show on fans and to bring a bird’s eye view of what happens when reality TV becomes real life.”

Industry News

Yesterday’s (3/22) Top News/Talk Media Stories

The economy, the Fed’s move to increase interest rates again, and fears of a recession; the aftermath of the Silicon Valley Bank failure and the state of the banking industry; former President Donald Trump’s legal battles; the U.S. government’s move to ban TikTok; two staff members are injured in a shooting at a Denver high school; Russia’s invasion of Ukraine and the meeting between Vladimir Putin and China’s Xi Jinping; and the recent climate change report and the severe weather in Southern California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Kraig T. Kitchin to Receive 2023 Lifetime Achievement Award

The TALKERS editorial board has announced the selection of renowned radio industry executive Kraig T. Kitchin as the 2023 recipient of the newly renamed Jim Bohannon Memorial Award for Lifetime Achievement. Mr. Kitchin will be presented the honor at the forthcoming TALKERS 2023 convention on Friday, June 2 at Hofstra University on Long Island, NY.  In making the announcement, TALKERS founder Michael Harrison stated, “Although still a relatively young man, Kraig Kitchin’s illustrious career goes back decades and his positive contributions to the radio business – including the spoken word formats and some of its greatest talents including the late Rush Limbaugh – have been indelible and immeasurable.” Since 2008, Kitchin has been president of the talent management firm, Sound Mind, with a focused effort toward managing the businesses of high-profile radio and podcast personalities as well as production companies. He also serves as a strategic advisor to Oxford Road, a media placement agency specializing in audio advertising, with a focus on podcasts and audio integrations. The nine-year-old agency is a leader in the audio space on behalf of more than 50 clients. Kitchin also serves as chairman of the National Radio Hall of Fame to which he was appointed in 2014. Since assuming the role, he has reinstituted national public voting for two of the six categories of induction and has doubled the voting participant panel. Under his leadership, more than 75 radio icons have been inducted. Prior to launching his own firm, Kitchin was one of the founders of Premiere Radio Networks, Inc., in 1987. The company grew to be the number one radio network in the country syndicating 90 radio programs and services to more than 4,600 radio affiliates, reaching 190 million listeners weekly. He started as executive vice president of sales and by 1998 at the age of 37, he assumed the role of president/COO, one of the youngest in the country to run a $300 multi-million-plus radio company. During his 10-year tenure at Premiere, Kitchin directed and oversaw all talk and music programming and services featuring the nation’s most popular personalities like Limbaugh, Delilah, Jim Rome, Glenn Beck, Casey Kasem, Bill Handel, Ryan Seacrest, Bob (Kevoian) and Tom (Griswold), Steve Harvey, Whoopi Goldberg, Blair Garner, George Noory, Maria Bartiromo, Jim Cramer, Matt Drudge, the late Art Bell, Donald Trump, Bob Costas and others. In addition, he supervised Premiere Radio’s other properties: Mediabase 24/7, the industry’s leading music monitoring service, MJI Programming, and FOX Sports Radio. Kitchin started his career in station management at WFMK-FM in Lansing, MI, and KTYD-FM in Santa Barbara, CA before serving as sales manager of the Katz Radio Group Network in Los Angeles. Kitchin will be one of 60 industry leaders speaking at TALKERS 2023.  For more information, see story below.

Industry News

Newsmax and DirecTV Reach Renewal Deal

Newsmax announces that it has reached a renewal deal with DirecTV for the satellite TV platform to carry its programming. (It will return to DirecTV and DirectTV Stream on channel 349 today, March 22, and on U-verse channel 1220 tomorrow, March 23.) In making the announcement, Newsmax states, “DirecTV was one of the first distributors to provide Newsmax nearly a decade ago, and we want to express our appreciation to DirecTV and its leadership for working with us to find a mutually beneficial business agreement to bring our programming back to its customers. While we raised the issue of censorship relating to our removal, we now believe in DirecTV’s commitment to distributing diverse viewpoints, including conservative ones.  DirecTV has made clear during our negotiations that it has always been focused on protecting its customers from the rising programming costs across the pay TV industry and never intended to limit one perspective or to target conservative voices. We accept their position and believe that our new agreement with DirecTV will allow them to continue to be a go-to-source for one of the most diverse lineups of news programming, now with three conservative news networks including Newsmax.” Newsmax Media CEO Christopher Ruddy will be speaking at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry Views

The Power of Appealing to Aspiration

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

WABC - Bruce MorrowIt was a cruel trick. Hulu started streaming “For the People” from Shondaland Productions last month and I bit. It is a show about Manhattan, ambition and really well-tailored clothes. Then I looked at the more information tab and discovered that the show was cancelled… in 2018. Crushed. Two seasons on ABC. Cancelled.

Why have I fallen so hard for a show about the lawyers of the United States District Court for the Southern District of New York? Two reasons: “For the People” is aspirational TV (at least to me) like, “Diners, Drive-ins and Dives.” Every character in “For the People” has an enviable 20s-in-Manhattan lifestyle. It is easy for me to embrace the warm pool fantasy of a good job, cool sushi bars, easy sex. I also miss a character in the show named Kate Littlejohn played by Susannah Flood. She says what needs to be said and does not care what people think of her in the workplace! That’s my aspiration too!

“Diners, Drive-ins and Dives” is also aspirational (again, at least to me). The star, Guy Fieri, lives off the grid and off the menu. He eats any deep-fried dish he wants in the kitchen with the chef for free! I eat Lipitor. I aspire to be Guy Fieri, a man who has no negative consequences for his cardiac arrest diet.

When a show taps into your aspirations on any level, it becomes your show. Radio entertainment did that for you, that’s why you work in radio! You and I can do that for a listener. The founding Top 40 jocks tapped the aspirations of teens every day. Dewey Phillips on WHBQ, Alan Freed on 1010 WINS, Bruce Morrow on WABC and many more. What did they do? They said the names of their listeners for hours and hours, they formed an exclusive club of cool kids. These pioneers compelled their listener to buy the record, the ticket and come to the dance.

“Hey cousin, you’re captured.”  Bruce Morrow said that phrase MILLONS of times going into breaks. He captured the listener behind the velvet rope of coolness and that’s where they aspired to be and to remain.

The moment you share a story your listeners absolutely relate to, they will aspire to join your club. Say a listener’s name, and you instantly become a part of their personal history. Radio’s star making power is radio’s magic. Secretly, every listener wants to be a star, make their aspiration come true and you have a listener for life. Or, as the pedantic say… a P1!

Walter Sabo, consultant, can be contacted at Sabo Media: walter@sabomedia.com. Direct phone: 646-678-1110.  Check out www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Thom Hartmann is This Week’s Guest on Harrison Podcast

WYD Media syndicated multi-platform talk show host, Thom Hartmann is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” For the past couple of decades, the commercial sector of news/talk radio has been dominated by conservative hosts (while public radio has been the bastion of liberal ideology). Of course, this is not a hard and fast rule – there have been a number of notable exceptions. Thom Hartmann is one of the leading examples of a progressive talk radio host operating successfully within the commercial arena. Year after year, going back well over a decade-and-a-half, TALKERS has ranked this political thought leader among the top 10 in its annual list of the 100 Most Important Radio Talk Show Hosts In America – the Heavy Hundred. Hartmann is also the prolific author of more than 35 books on politics, the environment and social issues. He puts out a daily multi-distribution point program heard on commercial broadcast radio, non-commercial public radio, SiriusXM Satellite Radio, streaming services, mobile app, cable radio and subscription and ad-supported podcasts. The show is also seen on Free Speech TV, and YouTube. Harrison and Hartmann discuss a variety of modern media-related issues and phenomena including the host’s liberal perspective on the current blockbuster Donald Trump indictment drama. Not to be missed. Listen to the podcast in its entirety here.

Industry News

Comscore: Outkick Fastest Growing Sports Site

Clay Travis’s sports media platform OutKick finished as the “fastest-growing year-over-year in the top 50 sports sites in unique viewers” in February 2023, according Comscore. OutKick says it continues to post substantial increases in unique viewers with a 326% year-over-year growth versus February 2022. Travis says, “We’re continuing our growth trajectory every month and that’s directly correlated with the incredible OutKick talent that drives engaging content every day with personalities who are able to speak their minds.” OutKick also says it saw over 1 million social interactions on Facebook,Twitter, and Instagram, up 258% in February 2023 versus February 2022. Additionally, YouTube Video Views for OutKick attracted 7.1 million views – up 487% from the prior year, according to Shareable.

Industry News

Yesterday’s (3/21) Top News/Talk Media Stories

The potential indictment of former President Donald Trump in the Stormy Daniels hush money matter and Trump’s call to his base to protest; the sniping between former President Trump and Florida Governor Ron DeSantis; the U.S. economy, the Fed’s interest rate hikes, and the aftermath of the failure of Silicon Valley Bank; Xi Jinping’s trip to Russia to meet with Vladimir Putin and Japanese Prime Minister Fumio Kishida’s visit with Volodymyr Zelensky in Ukraine; the latest climate change report issued Monday concluding the planet is on pace for severe damage as a result of rising temperatures; the legal battle between Dominion Voting Systems and FOX News in the former’s $1.6 billion suit against the media outlet; and high winds and rain hit Southern California as the 12th atmospheric river hits the region were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (3/20) Top News Talk Media Stories

Manhattan DA Alvin Bragg’s investigation into former President Donald Trump’s alleged hush money payment to porn star Stormy Daniels and his likely indictment; the latest climate change report issued Monday concludes the planet is on pace for severe damage as a result of rising temperatures; China’s Xi Jinping visits Vladimir Putin for the first time since Russia’s invasion of Ukraine; the aftermath of the Silicon Valley Bank failure and concerns about global banking troubles; Wyoming outlaws the abortion pill; the 20th anniversary of the Iraq War; and Miami Beach struggles with crowds and violence during Spring Break were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Monday Memo: Who? When?

By Holland Cooke
Consultant

Does anybody really know what time it is? Does anybody really care? YES.

— Myth: Call letters are less important in PPM markets than in diary markets, where that diary is a memory test.

— Fact: Call letters and timechecks are MORE important in metered markets, because there aren’t enough meters. Every…single…one…matters a LOT. And awareness drives use.

Sure, listeners wear watches, and tote smartphones, and there’s a clock in the dashboard. We’re not timechecking because they don’t know.

— Timechecks help make the station habit-forming. They teach listeners what-we-do-when.

— Timechecks imply that busy people (the ones advertisers want as customers) will be on-time if they listen. “WINS News Time…” on New York’s iconic All-News station sets a tempo.

— And timechecks are local information. Syndicated hosts forced to say “[minutes] before the hour” remind us that they’re somewhere else.

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In its 1960s Top 40 heyday, WABC’s promos boasted that more people listened every week “than any other station in North America!” And shortly before his untimely death, retired PD Rick Sklar told me the simple secret of his success.

— He compared the Arbitron ratings diary to “that little blue book you got in school when there was a quiz. There are two questions on the quiz: What did you listen to? And when did you listen?”

— Back then, most stations used turntables, but WABC already played music on carts. And right there, at the end of the song, there was a WABC jingle, and an ear-splitting “DING!” because timechecks were “WABC Chime-Time.”

— So “we gave them the answers to the quiz,” by DJ-proofing the station. Even if the jock was going song-to-song, he had to jump-in and timecheck.

And you are…?

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins;” and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books.  Follow HC on Twitter @HollandCooke