Industry News

The Kimmer to Host Afternoons on Dickey’s “XTRA 106.3 FM” in Atlanta

Atlanta talk radio personality Kim “The Kimmer” Peterson is returning to the market’s airwaves full time on Dickey Broadcasting Company’s news/talk WFOM-AM/W292EV “XTRA 106.3FM.” Peterson and Pete Davis will host the afternoon drive show from 3:00 pm to 6:00 pm beginning June 5. Additionally, the station isim expanding the “Morning XTRA” show to 6:00 am to 10:00 am. Dickey Broadcasting says, “The addition ‘The Kimmer Show’ demonstrates Dickey Broadcasting’s commitment to building a dominant and world-class news/talk radio station in Atlanta and the region and we thank our loyal advertisers and listeners for helping us build this great station.” Station morning host and content director Tug Cowart comments, “As our listenership grew, the demand for a local afternoon show grew. Our social media and phones all asked for the same thing, ‘The Kimmer Show.’ How could we go any other route? A local and iconic Atlanta talk radio voice and what our listeners wanted from us. It’s the way these decisions are supposed to made.”

Industry News

Round One of April 2023 PPMs Released

imThe first of four rounds of ratings data from Nielsen Audio’s April 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s April 2023 sweep covered March 30 – April 26. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC is steady with a 3.7 share (weekly, 6+ AQH share) but falls one spot to the #10 rank, while iHeartMedia’s crosstown news/talk WOR stays put with a 1.9 share and remains ranked #18. iHeartMedia’s news/talk KFI, Los Angeles adds two-tenths for a 4.3 share finish and rises to the #4 rank. In San Francisco, Audacy’s all-news KCBS-AM/KFRC-FM falls seven-tenths to a 7.3 share but remains ranked #1 in the market, while Cumulus Media’s crosstown news/talk KSFO rises half a share to a 1.8 share that lifts it to the #19 rank. Cox Media Group’s news/talk WSB-AM/WSBB-FM, Atlanta tacks on four-tenths for a 7.0 share finish and remains ranked #3 in the market. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry Views

Premature Ejection

By Michael Harrison
TALKERS
Publisher

imThere are media and there are media. There are platforms and there are platforms. Not all cultural artifacts are equal in terms of their utilitarian versus cultural value. Damn the tone-deaf corporate bean counters who are ripping the heart out of the spirit that gives humanity its life force! Marketplace obsolescence should not solely be determined by profit and loss. With all due respect to the idea of public service, what about the concept of loyalty? Shame on the automobile industry! Not only is it turning its back on the needs of millions of people, it is in the process of betraying one of its historic partners in not only commerce – but romance and glory. In other words, the automobile industry owes the radio industry a huge debt. The relationship between cars and radios goes a century deep and has been nothing less than a two-way street. Yes, auto industry, don’t be so hasty to save a few bucks by rushing AM (and then FM) radio out the door. You might just find in the long run that “radio” outlasts the private “car” as a fixture of human activity.

A radio is not a cassette, CD, or 8-track player. A radio is a magic box that embodies a century of culture during which it spun the idea that taking a car ride is a lot more soulful than spending time getting from point A to B via the subway, bus, or plane. The car has been the perfect radio-listening chamber and radio has returned the favor in spades with its music and DJs glorifying everything from little deuce coups to Cadillacs to the T-Bird that daddy took away – not to mention bolstering the ubiquitous culture of automobiles with traffic reports, news, weather, and endless references to this particular form of transportation as being a key component of what it is to be a member of society. Radio has provided the car biz with a century long, non-stop free or generously bonused commercial!

From a purely economic position of self-interest and greed, it is understandable why car manufacturers might consider AM radios expendable and are eager to toss them out like the aforementioned obsolete devices of music conveyance.  So, what if millions of people still listen to it and DEPEND on it for free speech, religious expression, ethnic connection, demographic habit and public safety. Couldn’t the car manufacturers wait another decade before turning its back on such an important – and still vital – relationship?

Hey auto industry, be careful what you’re doing. You’re severely mistaken if you think your poop doesn’t stink and your place in our rapidly changing society is guaranteed. You might find rolling along in this brave new world without radio turns out to be a very dangerous road.

Michael Harrison is the publisher of TALKERS and can be reached via email at michael@talkers.com. Meet Michael Harrison at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

Yesterday’s (5/15) Top News/Talk Media Stories

Special counsel John Durham’s highly critical report of the FBI’s Trump-Russia investigation; the negotiations between congressional leaders and the White House over the debt ceiling; migrants amassed at the U.S.-Mexico border and the Biden administration’s immigration policy; a teenage shooter in New Mexico kills three and wounds six; baseball bat attack on U.S. Rep. Gerald Connolly’s staffers; OpenAI CEO Sam Altman to testify before congress today (5/16) on artificial intelligence; Turkey’s presidential election goes to a runoff; the Russian-Ukraine war; and Martha Stewart among Sports Illustrated cover models were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

April 2023 PPM Ratings Takeaways – Part One

imApril 2023 PPM Data – Information for the April 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

Nielsen Audio’s April 2023 sweep covered March 30 – April 26.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are March 2023 – April 2023   (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” flat at 3.7, ninth to tenth

iHeartMedia-owned WOR “710 – The Voice of New York” steady at 1.9, repeats at #18

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 5.0 – 4.5, -.5, sixth to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.4 – 2.9, +.5, #15 to #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets, Yankees) 2.9 – 3.2, +.3, anchored at #12

Good Karma Brands’ WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, Islanders) unchanged at 1.3, #22 to #20

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.5 – 3.8, +.3, tenth to ninth

Number One 6+: iHeartMedia adult contemporary WLTW, sixth month in a row, steady at 7.6

Largest 6+ March 2023 – April 2023 Increase: urban AC WBLS (+.6)

Largest 6+ March 2023 – April 2023 Decrease: Spanish tropical WSKQ (-1.0)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.1 – 4.3, +.2, fifth to fourth

News: Audacy-owned KNX-FM “News 97.1” 3.3 – 2.9, -.4, #10 to #11

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.2 – 2.4, +.2, #17 to #16

Number One 6+: Audacy classic hits-oldies KRTH, second month in succession, 5.8 – 5.7, -.1

Largest 6+ March 2023 – April 2023 Increase: adult hits KCBS-FM (+.5)

Largest 6+ March 2023 – April 2023 Decrease: CHR KIIS (-.6)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 3.4 – 3.2, -.2, ninth to tenth

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.8 – 4.4, -.4, anchored in fourth-place

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls, Cubs) 2.5 – 3.1, +.6, #14 to #12

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.4 – 3.1, -.3, #9 to #12  

Number One 6+: iHeartMedia adult contemporary WLIT, seventh straight month, 6.7 – 6.8, +.1

Largest 6+ March 2023 – April 2023 Increase: classic rock WDRV (+.9)

Largest 6+ March 2023 – April 2023 Decrease: news/talk WBBM-AM & WCFS and regional Mexican WLEY (-.4)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.3 – 1.8, +.5, #22 to #19

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 8.0 – 7.3, -.7, #1

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.1 – 3.3, +1.2, #15 to #9

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 2.2 – 2.7, +.5, #14 to #13

Public Radio News/Talk: KQED, Inc.-owned KQED 5.3 – 5.2, -.1, remains in fourth-place

Number One 6+: Bonneville adult contemporary KOIT-FM, first month, 7.2 – 7.3, +.1 and news KCBS-AM & KFRC, second month in a row, 8.0 – 7.3, -.7

Largest 6+ March 2023 – April 2023 Increase: sports talk KNBR (+1.2)

Largest 6+ March 2023 – April 2023 Decrease: news KCBS-AM & KFRC and classical KDFC (-.7)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.4 – 3.2, -.2, #12 to #13

News – Talk: Audacy’s KRLD-AM “News Radio 1080” 2.3 – 2.1, -.2, #18 to #20

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) steady at 5.6, #1

Audacy’s KRLD-FM “105.3 The Fan” (Texas Rangers) 2.3 – 3.0, +.7, #18 to #14

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.7 – 2.2, -.5, #16 to #19

Number One 6+: Cumulus Media sports talk KTCK, fourth straight month, flat at 5.6

Largest 6+ March 2023 – April 2023 Increase: sports talk KRLD-FM and alternative KVIL (+.7)

Largest 6+ March 2023 – April 2023 Decrease: regional Mexican KMVK and public radio news/talk KERA (-.5)

HOUSTON

News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) unchanged at 3.7, #12 to #10

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.6 – 2.8, +.2, #17 to #15

Number One 6+: iHeartMedia adult contemporary KODA, 26th consecutive month, 9.0 – 8.9, -.1

Largest 6+ March 2023 – April 2023 Increase: hot AC KHMX (+1.0)

Largest 6+ March 2023 – April 2023 Decrease: Spanish adult hits KOVE (-1.4)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 6.6 – 7.0, +.4, anchored in third-place

News: None in the top twenty

Sports Talk: Dickey Broadcasting-owned WCNN “The Fan” (Braves) 1.3 – 2.6, +1.3, #21 to #16

Audacy’s WZGC “92.9 The Game” (Hawks) 2.4 – 2.5, +.1, #17 to #18

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.6 – 3.4, -.2, #9 to #11

Number One 6+: Cox Media Group classic hits-oldies WSRV, fourth successive month, 8.3 – 8.9, +.6

Largest 6+ March 2023 – April 2023 Increase: sports talk WCNN (+1.3)

Largest 6+ March 2023 – April 2023 Decrease: urban contemporary WHTA (-1.7)*

*Represents the largest March 2023 – April 2023 decrease (6+) of any station from these 12 PPM-markets

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 6.2 – 5.5, -.7, third to seventh

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 4.7 – 5.9, +1.2, eighth to sixth

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers, Flyers) flat at 1.4, stays at #20

Public Radio News/Talk: WHYY-owned WHYY 5.4 – 4.9, -.5, seventh to ninth

Number One 6+: iHeartMedia urban AC WDAS-FM, third month in a row, 7.2 – 7.7, +.5

Largest 6+ March 2023 – April 2023 Increase: sports talk WIP (+1.2)

Largest 6+ March 2023 – April 2023 Decrease: news KYW & WPHI (-.7)

LONG ISLAND

News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.1 – 2.2, +.1, #16 to #15

Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 1.3 – 1.8, +.5, #22 to #19

News: Audacy’s WCBS-AM “News Radio 880” (Mets) 3.5 – 3.8, +.3, ninth to seventh

WCBS-AM cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.7 – 3.3, -.4, eighth to tenth

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets, Yankees) 4.4 – 4.6, +.2, sixth to fifth

WFAN’s internet stream .4 – .6, +.2, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, second month in a row, 6.0 – 7.0, +1.0

Largest 6+ March 2023 – April 2023 Increase: classic rock WBAB (+1.0)

Largest 6+ March 2023 – April 2023 Decrease: classic hits-oldies WCBS-FM (-.5)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, flat at .3, repeats at #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, first month, 6.1 – 5.7, -.4

Largest 6+ March 2023 – April 2023 Increase: rhythmic CHR KGGI (+1.1)

Largest 6+ March 2023 – April 2023 Decrease: regional Mexican KSCA (-1.2)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.5 – 1.7, +.2, #18 to #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.3 – 6.2, -.1, #1

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.6 – 4.4, +1.8, #14 to #6

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 1.4 – 1.9, +.5, #21 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, second month, 6.3 – 6.2, -.1

Largest 6+ March 2023 – April 2023 Increase: sports talk KNBR (+1.8)**

Largest 6+ March 2023 – April 2023 Decrease: 1980s hits KOSF (-1.3)

**Represents the largest March 2023 – April 2023 increase (6+) of any station from these 12 PPM-markets

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.5 – 7.1, +.6, second to first 

iHeartMedia-owned WOR “710 – The Voice of New York” 1.0 – 1.3, +.3, repeats at #20

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 2.3 – 2.0, -.3, #9 to #13

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.6 – 1.7, +.1, #14 to #16

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets, Yankees) 3.8, #9 (non-subscriber in March 2023)

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Rangers, Islanders) 1.1 – 1.6, +.5, #17 to #18

Public Radio News/Talk: None in the top twenty

Number One 6+: news/talk WKXW, first month, 6.5 – 7.1, +.6

Largest 6+ March 2023 – April 2023 Increase: hot AC WNEW-FM (+.8)

Largest 6+ March 2023 – April 2023 Decrease: adult contemporary WMGQ (-1.1)

Up next: April 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Monday Memo: Apple Heaven and Hell

By Holland Cooke
Consultant

imEver lost your phone? It’s an instant sick, sinking feeling. It’s quaint to even call it a “phone,” because it’s…everything. Including us. Like the transistor radio Boomers toted in our youth, it’s audio in your pocket.

For broadcasters and podcasters, a smartphone can be the whole toolbox. MOVIES are being shot on the newest iPhone. The cameras and editing apps are that good. TV and radio can go live, anywhere there’s a signal. And, like Alexa, Siri is conversant. Dictation isn’t just a convenient voice-to-text appliance. It makes lots of apps lots handier, and safer while driving. So, when, suddenly, my phone couldn’t hear me anymore, I went Code Red.

“Testing…testing…”

First triage: Google. But when I satisfied myself that all my settings were as they should be, I needed a person. As expected, the patient expert on Apple’s Support line had a thick foreign accent and great people skills. She had me repeating all the steps Google recommended, and told me I had to update my OS. When repeated attempts failed, I needed in-person handholding, a/k/a The Genius Bar.

Just TRY calling an Apple Store. The local number for the Providence Place Mall location rings in Texas I was told, after I cheated by reaching out to a friend who works for Apple and got me in the door. The irony is painful: They sell telephones but can’t answer one.

im

Antiques Roadshow

I’ll seem my age if it’s 2023, and I’m still toting iPhone 8. Hey, it worked…until it didn’t. And the Genius Bar person explained that it had missed too many OS updates to ever catch-up. And when she ran diagnostics, enough other issues warranted the handoff to sales.

Dazzling as the latest-greatest are, I went with SE, same size/shape/appearance as the 8 being retired. It snapped right into the decorative Block Island cover case that had saved the old phone from so many drops. In the survey Apple emailed later that day, I couldn’t say enough about Matty, the sales guy who walked me through setting-up the new phone. All better now, and although it’s now sans SIM card, the retired 8 phone is a spare tire. If I want to talk to it, I’ll need earbuds. But it’s an otherwise functional iPod that will Facetime, Email, you-name-it, via WiFi.

So then?

With most AM/FM broadcast hours now automated or syndicated, stations that make local human connections will be conspicuous; and niche-topic podcasts will ooze “community.”

I write lots of commercials, and – where pertinent – we assure that “you won’t land in voicemail.” And we’ll emphasize one-on-one support. Here’s how one client – the voice you hear is the owner, whose stations are 100 miles from Dallas – sells expensive cameras, at a store in Dallas: http://getonthenet.com/CompetitiveCameras.mp3

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

WPEN, Philadelphia AM Host John Kincade Announces Cancer Diagnosis

On Friday (5/12), WPEN, Philadelphia “97.5 The Fanatic” morning host John Kincade told his listeners he’s been diagnosed with colon cancer. He posted the following statement on the station’s website: “Unfortunately, my relatives have a PHD in dealing with cancer as it has ravaged the Kincade family over the years. It’s one of the reasons that I am so proud to partner with the AACR, the American Association of Cancer Research, since the start of ‘The John Kincade Show.’ Earlier in my career, my 20-year association helping to raise moneyim for the Leukemia and Lymphoma Society was also an important endeavor. I knew personally how cancer affects the lives of the patient and their families. It has been a passion and I’ve been blessed with many years of good health. I didn’t expect in 2023 that we would be having this conversation. After feeling lethargic, exhausted and experiencing some strange weight gain I had blamed it on a recent change of medication. Instead my blood work showed tremendous blood loss and levels of iron and hemoglobin that were dangerously low. We still believed that it would reveal an ulcer or a stomach tear that was being irritated by the new medication causing the bleed. We scheduled a short hospital stay to have all my tests in one day. It’s 76ers playoffs and I needed to get back to work quickly! The colonoscopy revealed the cancer and a subsequent CT Scan has given us some optimism that this cancer journey will end successfully. I have a great support system within the walls of Beasley Broadcasting from the Executive Suite to the interns. I feel blessed that everyone has already rallied behind me at ‘The Fanatic’ to make sure I succeed in this battle. My sponsors have always shown me such loyalty and support. I’m going to do my best to continue to deliver for them. I work with an excellent team on ‘The John Kincade Show’ and I’ve asked them to do everything possible to keep things as normal as possible. With our crew, normal is of course up to interpretation.”

Industry News

Cumulus Announces Modified Dutch Auction to Purchase Class A Common Stock

Cumulus Media Inc reveals in a filing with the Securities Exchange Commission that it is commencing a “modified Dutch auction” tender offer to purchase up to $10 million of shares of its Class A common stock, or such lesser number of shares of its Class A common stock as are properly tendered and not properly withdrawn, at a price not greater than $3.25 and not less than $2.85 per share of Class A common stock, to the tendering shareholder in cash, less any applicable withholding taxes and without interest (the “Offer”). Theim Offer will expire at Midnight, New York City time, at the end of the day, on June 9, 2023 (the “Expiration Date”), unless extended or earlier terminated by Cumulus. The “modified Dutch auction” allows shareholders to select the price, within a price range specified by Cumulus, and the number of shares they are willing to sell at that price (or, should a higher price be determined as the “purchase price,” such higher price). The Offer is being made under Cumulus’s previously announced $50 million share repurchase program. The purchase price will be the lowest price per share (in increments of $0.05) of not greater than $3.25 and not less than $2.85 per share, at which shares have been properly tendered and not properly withdrawn, that will enable Cumulus to purchase the maximum number of shares having an aggregate purchase price not exceeding $10 million (or, if the Offer is not fully subscribed, all shares properly tendered and not properly withdrawn). Promptly after the Expiration Date, Cumulus will, on the terms and subject to the conditions described in the offer to purchase, determine the single per-share purchase price that Cumulus will pay, subject to proration and conditional tender provisions, for shares properly tendered at or below the purchase price in the Offer and not properly withdrawn, and accepted for payment, taking into account the number of shares tendered pursuant to the Offer and the prices specified, or deemed specified, by the tendering shareholders.

Industry News

WRVA’s Jeff Katz is Grand Marshall for VA Parade

im

WRVA, Richmond afternoon drive talk host Jeff Katz (pictured above at right) served as Grand Marshal of the Bon Air Victorian Day Parade in Old Bon Air, Virginia on Saturday (5/13). Katz made history as he became the only person to serve as the parade’s Grand Marshal more than once. Katz agreed to return as the Grand Marshal on one condition – he would share the parade duties with his friend Emily Morrissey (above left) – a 24-year-old with a variety of special needs and disabilities who makes beautiful bracelets which raise money for Special Olympics of Virginia via her website www.emilysbracelets.com.

Industry News

Top News/Talk Media Stories Over the Weekend

The migrant surge at the U.S.-Mexico border and the expiration of Title 42; former President Donald Trump’s legal battles; the 2024 presidential race; the negotiations between congressional leaders and the White House over the debt ceiling; Turkish President Recep Tayyip Erdogan faces potential runoff after Turkey’s election; the aftermath of the Jordan Neely chokehold death; the Russia-Ukraine war; and North Carolina abortion battle were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry Views

Attracting Younger Demos

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

Reaching younger listeners requires a combination of topics, pacing, and production values. As a consultant, when launching talk stations the client had an opportunity to identify the target demo.  Based on their target, the station was built to own that demo.  To attract a specific target, they followed these steps:

— Identify the target listener: sex, age, preferences and which stations are they currently listening to?

— Commit to attract the specific listener 24/7. A music station can’t win if it plays Taylor Swift in the morning and Pavarotti at night. Consistency of all format elements delivers a consistent audience profile.

— Topics. From experience, younger listeners have no time for theoretical discussions of politics or the contents of the op-ed page. Any op-ed page. Topics must be based on urgent, current eye-level aspects of a younger person’s life in order to attract them to a radio show. On “Sterling On Sunday” I mentioned that my 14-year-old daughter was going into the slime business. That was followed by 10 lines lit of 30-year-old fathers who were coaching their 14-year-olds on managing a – slime business!

Respect that whatever topic the target listener cares about is an important, serious topic. 

— Production. The competition for younger listeners are music stations. The production on your station should be as good or better than any music station. That means, no stale promos, they have to be freshened every day, or every hour.

— Pace. Match the pace of the life of your target listener. If you want to reach a 30-year-old (and you can), remember that they have to drop off the kids at school, get milk, take the back way to get to work on time and make that call to the dentist – all between a given moment and your next weather report. Kudos to Bill Wills morning host on WTAM, Cleveland who delivers a fast-fast-paced show – worth a listen.

When taking phone calls, screen them for age. Let the caller say one thing and then bye. The more calls you take the more calls you’ll get. The shorter the calls, the younger the callers will be. And PLEASE do not thank callers for “holding on.”

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com. Meet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

CONFERENCE CLOSER: John Catsimatidis to Tackle AM Car Radio Issue

WABC, New York/Red Apple Media CEO, John Catsimatidis is set to deliver the closing keynote address at TALKERS 2023 on Friday, June 2 at Hofstra University on Long Island. The speech, titled, “AM Radio and the Automobile Industry,” will be the highlight of the event’s closing reception and tackle the existential issue facingim the industry as a number of car manufacturers unveiled controversial intentions to eliminate AM radios from the dashboard of electric and even gas vehicles going forward. In making the announcement about this additional agenda element, TALKERS publisher Michael Harrison stated, “The automobile issue is rocking the industry and John Catsimatidis has been stepping up to the plate in defense of both radio and good sense. He brings his formidable influence into the arena and we are delighted that he will be delivering a major address to that effect on June 2 at the conference. He has become a radio hero, and this will be another key moment in his growing legacy… and hopefully in prolonging the valuable life of both the AM and FM bands.”

Historic conference nearing sellout

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is nearing an advance sellout. Conference organizers estimate it will reach that point at any time within the next two weeks. Thus 5:00 pm ET on Tuesday, May 23 has been set as the absolute cutoff point – although it could reach the limit any time before that. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work very diligently to keep this event within those parameters. Thus, it is only open to people who work within or are associated in some way with the media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. The time to register is now. See more about the agenda, registration, sponsorship and hotel information here.

Industry News

Our American Stories Offers Memorial Day Special

America Private Radio’s “Our American Stories” is again offering a Memorial Day tribute special to stations to air during the upcoming Memorial Day Weekend. The three-hour program will feature a Gold Star father’s storyim of his son who gave his life in Afghanistan trying to save a fellow soldier, an event that became the inspiration for the popular country song, “I Drive Your Truck,” plus the story of the USS Indianapolis, America’s worst naval disaster. Also, host Lee Habeeb shares a personal story of his uncle who was killed by Nazis after D-Day. The program is available on a market-exclusive basis with barter. The show is available via FTP delivery. “Our American Stories” is distributed by Premiere Networks and is heard in over 310 radio markets across the U.S. For more information contact: 855-276-8020 or affiliates@ouramericanstories.com or LGay@PremiereNetworks.com

Industry News

Edison Research: Moms Flocking to TikTok

Edison Research releases its latest Moms and Media 2023 report and concludes that American moms “are spending more time on the Internet, increasingly embracing digital devices, and using TikTok more.” The report states that U.S. moms self-reported using the Internet 15 minutes more per day than they did in 2022, for aim total of four hours and 15 minutes per day. Ninety percent of moms access the internet from their mobile phones. It also says that TikTok is used by 50% of U.S. moms, up from 42% in 2022, while Facebook is used by 83% of U.S. moms, down from 88% in 2022. Edison Research VP Melissa DeCesare says, “U.S. moms are heavily engaged with social media and online audio, and their time on the Internet continues to increase with the ease of mobile phone access. They are busy with children and are taking advantage of the convenience offered by wireless headphones and smart watches.” Download the report here.

Industry News

Top News/Talk Stories for Week of May 8-12

The migrant problem at the U.S.-Mexico border was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was former President Donald Trump’s legal battles and his CNN Town Hall appearance, followed by the debate in Washington over expanding the debt ceiling to allow the U.S. to borrow more at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

Audacy: Writers Guild Strike is Opportunity for Audio

Audacy SVP of research and insights Idil Cakim says in a blog post, “For the foreseeable future, some 24 million “Late Night Show” viewers will not be able to watch any new episodes – and that’s no joke.” She saysim this drives people to look for alternative forms of entertainment, and an Audacy study reveals that a “majority of late-night viewers (84%) whose shows are on pause due to the Writers Guild strike are excited to try new shows, especially on Audio. And a whopping 70% are excited to catch up on their podcast shows.” She adds that for media planners this represents an opportunity to “pivot.” “Given the scale and variety of audiences Audio programs attract, it is possible to meet these people during moments when they are actually super engaged and receptive to advertising.” Read the post here.

Industry News

Yesterday’s (5/10) Top News/Talk Media Stories

New York Congressman George Santos pleads not guilty to federal charges of wire fraud, money laundering, theft of public funds and lying on House financial forms; the legal battles facing former President Donald Trump and his CNN Town Hall; the large number of asylum-seeking migrants at the U.S.-Mexico border as Title 42 expires; the debt ceiling negotiations between President Joe Biden and congressional leaders; Tucker Carlson’s planned return via Twitter; House Oversight chair James Comer’s investigation in to Biden family finances; and the ongoing Russia-Ukraine war were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Audacy First Quarter Revenue Falls 5.7%

The company reports net revenue for the first quarter of 2023 was $259.6 million, a decrease of 5.7% over Q1 of 2022. Audacy reports that total operating expenses increased 1.9% and it is reporting an operating loss of $12.2 million compared to the operating income of $8.5 million it reported in the first quarter of 2022. Theim company posts a Q1 2023 net loss of $35.9 million, an increase of 225% compared to Q1 of 2022. Audacy chairman, president and CEO David J. Field states, “First quarter revenues were down 5.7% with local sales significantly outperforming national as challenging ad market conditions persisted. Cash operating expenses were up 3% during the quarter but are expected to be below prior-year levels for the remainder of 2023. Notwithstanding the difficult economic headwinds, we remain steadfastly focused on delivering significantly higher future levels of Adjusted EBITDA, capitalizing on our multiple growth drivers and our differentiated premium competitive position in the dynamic audio market. We are making progress on each of our drivers, including our podcasting and digital marketing solutions businesses, our reinvented streaming audio platform, our emerging ad tech and ad products, and our enhanced national enterprise business development efforts. In addition, we are encouraged to see some positive signs in our auto business as we continue our vigorous work to weather the storm and await future improvements in market conditions.”

Industry News

Townsquare Media Q1 Revenue Rises 3%

Releasing its operating results for the first quarter of 2023, Townsquare Media reports net revenue of $103 million, an increase of 3% over the same period in 2022. The company reports in three segments – Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The company says Digital Advertising revenue was $33.7 million (an increase of 15.4% over the same period in 2022), whileim Broadcast Advertising revenue was $45.9 million (down 4.8% over Q1 of 2022), and Subscription Digital Marketing Solutions revenue was $21.5 million (down 1.3% over Q1 of 2022). Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s first quarter results exceeded our previously issued guidance for both net revenue and Adjusted EBITDA, due primarily to the continued strength of our digital and local advertising platform and solutions… In the first quarter, we grew cash flow from operations to $9 million, due to the strong cash generation of many of our assets, and opportunistically repurchased more than $12 million of our Unsecured Senior Notes at a discount. We ended the quarter with a strong cash balance of $42 million and maintained our all-time low net leverage multiple of 4.29x. Our growth engine has been and will continue to be our digital solutions. We believe that our Digital First business model and strategy position us to navigate the current macro-economic environment better than most, and that our revenue, profit and cash flow results will be among the best in the local media industry, particularly when compared to 2019 pre-COVID financials given our growth in revenue and profit since 2019. Our confidence is directly tied to the Townsquare team’s efforts and talent, as well as our large, growing, and profitable digital platform which contributes more than half of Townsquare’s total net revenue and profit.”

Industry News

Salem Media Group First Quarter Revenue Up 1.4%

Salem Media Group reports its operating results for the first quarter of 2023 and reveals consolidated revenue was $63.5 million, an increase of 1.4% over the first quarter of 2022. The company’s total operating expensesim increased 17.4% to $67.7 million leading to an operating loss of $4.2 million as compared to operating income of $5 million posted in Q1 of 2022. Salem reports a net loss of $5.2 million, compared to Q1 2022’s net income of $1.7 million. Salem reports in three segments – Broadcast, Digital Media, and Publishing. Broadcast revenue for the quarter was $48.3 million (down 0.2%), Digital Media was $10.5 million (up 2%), and Publishing revenue was $4.6 million (up 19.7%). Looking ahead, the company is projecting total revenue to decline between 5% and 7% from the second quarter 2022 total revenue of $68.7 million and expects operating expenses to increase between 3% and 6% compared to Q2 of 2022.

Industry News

TALKERS 2023 Conference Nearing Advance Sellout

The 26th annual installment of the talk media industry’s longest running and most important gathering set for Friday, June 2 at Hofstra University on Long Island is nearing an advance sellout. Conference organizers estimate it will reach that point at any time within the next two weeks. Thus 5:00 pm ET on Tuesday, May 23 has been set as the absolute cutoff point – although it could reach the limit any time before that. According to TALKERS VP/executive editor Kevin Casey, “Industry professionals who have attended the TALKERS conference in the past enjoy it and find it to be a valuable experience for a number of reasons beyond the remarkable quality of the speakers and pertinence of the agenda. They appreciate the intimacy of the environment and outstanding ‘who’s who’ in talk media makeup of their fellow attendees. We work very diligently to keep this event within those parameters. Thus, it is only open to people who work within or are associated in some way with the media industry – there is no online open registration – and it all happens within one power-packed day with absolutely no down time.” More than 60 luminaries from the talk media industry are set to speak at a power-packed day of fireside chats, solo addresses, panel discussions, workshops, award presentations, new equipment showcases and endless networking opportunities. All in a beautiful indoor/outdoor state-of-the-art environment conducive to one-on-one conversations. The time to register is now. See more about the agenda, registration, sponsorship and hotel information here. 

Industry News

DraftKings Launches Channel on Samsung TV Plus

DraftKings strikes a deal with Samsung TV Plus to put the DraftKings Network channel on the service. DraftKings VP of content Stacie McCollum says, “In bringing together some of the most authentic sports andim entertainment voices under one umbrella, DraftKings Network is the destination for ‘In on the Action’ sports fans and content they love. We look forward to reaching fans with our deep roster of independent, credible and relatable voices that resonate with sports fans and the sports betting community.” At launch, the DraftKings Network programming lineup will feature original shows anchored by “The Dan Le Batard Show with Stugotz,” Jared Carrabis, “Golic and Smetty with Mike Golic Sr and Jessica Smetana, and more.

Industry News

Yesterday’s (5/9) Top News/Talk Media Stories

The influx of migrants into the U.S., the end of Title 42, and President Joe Biden’s sending 1,500 troops to the Mexican border; E. Jean Carroll wins her sexual abuse and defamation civil suit against former President Donald Trump; former FOX News Channel star Tucker Carlson announces new Twitter show; New York Republican Congressman George Santos faces criminal charges from federal prosecutors; Biden to meet with congressional leaders on Friday over debt ceiling issue; the aftermath of the deadly weekend shooting in Texas; and Congressman James Comer’s allegations the Biden family is operating in the best interest of China were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Detroit Radio Legends Appear on WLW, Cincinnati

im

Pictured above are a group of Detroit radio legends gathered at a restaurant and joined by Art Vuolo of Vuolovideo. During the gathering, Vuolo connected them with Gary Jeff Walker, evening host on WLW, Cincinnati and they talked about the radio business and the history of the medium. Taking part in the on-air discussion were: Dick Purtan, Kevin O’Neill (WJR), Jo-Jo Shutty-MacGregor (ex-CKLW), Doug Podell (WLLZ), Ken Calvert (ex-WCSX).

Industry News

TALKERS News Notes

Cumulus Media and LEARFIELD’s Providence Friars Sports Properties renew their multi-year agreement to broadcast Providence College athletics.  Cumulus Providenc VP and market manager Holly Paras says, “I am excited to expand our relationship with the Providence College Friars to include hockey play-by-play on ‘790 The Score.’ The addition of college hockey to Southern New England’s only source for local college sports talk is a perfect fit and enhances our strong partnership with the legendary Friar Men’s Basketball program on WPRO.”

Enterprise podcast hosting solution provider Podbean achieves SOC 2 Type II compliance in accordance with the American Institute of Certified Public Accountants standards for SOC for Service Organizations, also known as SSAE 18. Podbean CEO David Xu says, “This certification ensures that the platform adheres to strict security and privacy standards, safeguarding your valuable content and data. By hosting your podcasts on such a platform, you demonstrate your commitment to maintaining the highest level of trust and confidence in your enterprise’s data management practices. Ultimately, this level of assurance allows you to focus on creating and distributing exceptional podcast content while enjoying peace of mind knowing that your enterprise’s digital assets are secure and compliant.”

The “Motley Fool Money” radio program hosted by Chris Hill adds new affiliate KAOI-AM/FM, Maui, Hawaii to its roster of affiliates.