Monday Memo: Milk It
By Holland Cooke
Consultant
If last week’s column didn’t out me as an utter Smerconish fan-boy, this week’s will. Find his 2/10 CNN show online. It may be the best hour of cable news Talk TV I’ve ever seen; and having hosted several hundred myself, I don’t say so casually.
After Special Counsel Robert K. Hur’s report on President Biden’s mishandling of classified material characterized him as a “sympathetic, well-meaning, elderly man with a poor memory,” Michael’s poll asked: “Should Jill Biden suggest to her husband that he not seek re-election?”
50,504 votes (not a misprint): 63.85% Yes, 36.15% No.
Guest James Carville quipped that “Today is the youngest you’ll ever be for the rest of your life;” and he noted that LBJ didn’t drop out of the 1968 race until March.
Meanwhile, the D.C. Circuit Court of Appeals rejects Donald Trump’s claim of immunity from prosecution for the potential crimes tied to trying to stay in office despite losing the election…AND polls consistently demonstrate that most Americans don’t want a Biden-Trump rematch in 2024. Undaunted, Nikki Haley asks “do we really want two 80-year-olds” to be the choice?
With all due respect to Rush Limbaugh for leading the vaunted “Talk Radio Revolution” back then, this format’s golden age is NOW. We are in the suspense business. Milk it.
TALKERS publisher Michael Harrison asks, “Does the current crop of hosts, trained to preach to their target audience choirs, have the skill and balls to take advantage of the frustrated – even desperate – mood of the greater American public outside their narrow-minded core followers? And will their bosses allow them to even try?”
While I share his concern, I am advising news/talk stations that the “news” component is MUCH more tactically opportune than the “talk” – even for FOX News Radio affiliates which program major syndicated political hosts. ABC and CBS newscasts are also big assets, appointment listening if we promote overtly.
Specific goal: Add occasions-of-tune-in. How: “With SO much changing SO quickly now, stay close to the news. Check-in for a quick [name of network] update, every half hour…here. [dial positions, call letters].”
Local news people: This tactic will better expose your work too. Emulate your network’s writing style, latest-aspect-first, short sentences, use sound, and sound different than last hour.
Hosts: LISTEN. If callers barely let you get a word in edgewise, you’re playing this just right.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins”and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.
February 20, 2024. The aggregate amount of the payment to be made in connection with the quarterly dividend will be approximately $1.6 million. The quarterly dividend will be funded by cash on the company’s balance sheet. Including this dividend, the company will have paid approximately $127 million in dividends to shareholders since the first special dividend was paid in 2012.
candidate Nikki Haley come in behind “None of the Above Candidates.” (“None of the Above Candidates” is choice that has been on Nevada ballots since 1975.) Root tells TALKERS that he came up with the strategy of convincing his audience to vote “None of the Above” to support Donald Trump and claims, “This is Exhibit A for the power of talk radio. Look at the vote totals. The number of ‘None of the Above’ voters almost exactly matches the number of listeners to my Vegas and statewide Nevada radio show. We did this. My Nevada audience almost single-handedly ended Nikki’s presidential ambitions.”
Shelley says, “It is our sacred duty to promote, protect and defend the First Amendment, which makes journalism the only vocation specifically protected in our Constitution. The individuals represented in this group of recipients embody the spirit of such journalism. And their work reminds us why it is so important to defend the First Amendment each and every day.” The honorees include: Gio Benitez, ABC News; Lauren Chooljian, New Hampshire Public Radio; Ingrid Ciprián-Matthews, CBS News; Evan Gershkovich, Wall Street Journal; Dylan Lyons, Spectrum News 13 “Citation of Courage”; Joan
For several years I’ve had the surprising privilege of serving as a member of the nominating committee of the Radio Hall of Fame. How does the process work? Let me clear up some of the mystery. FAQ:
his CBS Sports Radio-syndicated program will cease its video simulcast with CBS Sports and that simulcast will move to X (formerly Twitter) soon. Rome had nothing but praise for CBS Sports and added that the video simulcast will disappear for a period before resurfacing on X at a date yet to be determined. There are no reported changes coming to the radio program itself. 
and politics (78%) shows. In addition, 89% of news-focused podcasts (across topics) brought on at least one guest in 2022; 2) Most podcasts aren’t bringing the same guests on over and over. More than 99% of all guests only appeared once on any top podcast in 2022. In addition, about half (49%) of top podcasts brought on at least one guest more than once, and 23% hosted more than five different people more than once. The most common guests represent a range of professional backgrounds, including entertainment figures, scientists, journalists and political commentators. Pew senior computational social scientist Galen Stocking comments, “Our research has shed light on the variety of topics and approaches within the podcasting landscape. Here, we found that most top-ranked podcasts are bringing on guests, and often from a wide range of professional backgrounds. This can add to the perspectives heard on each podcast.”
the full year of 2023, Spotify posted revenue of €13.25 billion, an increase of almost 13% over the full year of 2022. However, the company also reports a net loss of €70 million for Q4 of 2023 and a net loss of €532 million for the full year of 2023, the latter an increased loss of almost 24% from 2022 to 2023.
small attributed lift (0% to +3% lift) to excellent (+15% or more). Across the 17 campaigns analyzed, the average attributed lift was +14%. Three tax preparation service campaigns achieved “excellent” status ranging from a +30% to +48% attributed lift; 2) On average, the 17 AM/FM radio campaigns saw the highest percentage of impressions at the start of the week, peaking on Mondays and Tuesdays. Compared to the Nielsen impressions, the AM/FM radio campaigns outperformed on Saturday, Sunday, and Monday. Advertisers should increase their use of AM/FM radio on the weekends. AM/FM radio campaigns on weekends drive impact and results; and 3) On average, evenings have a greater share of attributed web sessions due to available devices and free time of consumers. Mornings historically underdeliver their share of impressions since consumers are busy getting ready for work and school. This expected pattern should not be a reason to move campaign weight out of morning drive. Morning drive exposure results in web sessions during later dayparts when consumers have the time and available devices to respond. 
Last week, we recapped how all-news stations have recently performed in Nielsen Audio‘s (volatile) “Holiday” PPM survey periods.
Now that every single thing is a political argument, the angry social media conversation about Taylor Swift is unsurprising. And with the Super Bowl looming, the decibel level amps-up.
video stream in partnership with YouTube on the iHeartRadio Channel. Podcast fans help decide the winner of the Podcast of the Year by voting online at iHeartPodcastAwards.com now through February 18. This year’s nominees include “Crime Junkie,” “The Daily,” “My Favorite Murder,” “New Heights,” “Normal Gossip,” “On Purpose with Jay Shetty,” “The Retrievals,” “Scamanda,” “SmartLess” and “Wiser Than Me with Julia Louis-Dreyfus.” iHeartMedia Digital Audio Group CEO Conal Byrne says, “As the podcast industry continues to rapidly grow, this past year has clearly proven that podcasters are always innovating in the audio space and finding new ways to reach and engage new audiences. The nominees for the 2024 iHeartPodcast Awards reflect the results of honing that creativity and we’re thrilled to celebrate and once again empower these creators and elevate the podcast industry together live in person at SXSW.” 
total Audio campaigns — including radio, streaming and podcast advertising— with Veritonic allows us to show the power of Audacy’s content in connecting with audiences and mobilizing customers. We’re thrilled to continue our partnership and enable our clients and advertising partners to leverage audio to achieve the utmost in competitive edge, reach, and ROI.”