Industry News

KILT-AM Raises $27k for Houston Food Bank

img

Audacy sports talk KILT-AM, Houston “SportsRadio 610” raised $27,240 during its inaugural “Reggie and Ron Radiothon” benefiting the Houston Food Bank. All proceeds go toward the Houston Food Bank’s mission to eliminate food insecurity in southeast Texas and ensure Texans have access to nutritious food to fuel a healthy life. Pictured above are (from l-r): “In the Loop” producer Figgy Fig, Ron Hughley, Houston Food Bank’s chief development officer Julie Voss, Reggie Adetula, and “The Drive” producer Tyler Milner.

Industry News

WWO: Audio is Ideal for Finding Job Seekers

This week’s blog from Cumulus Media | Westwood One’s Audio Active Group looks at data from a commissioned MARU/Matchbox December 2024 study of 1,000 respondents exploring the labor market. Some key findings from the study include: 1) Audio is an ideal advertising environment for recruitment brandsimg and companies seeking to hire, especially among passive job seekers who are less likely to use job sites: Nine out of 10 job seekers are reached by ad-supported audio. Over-the-air AM/FM radio reaches nearly 80% of active and passive job seekers. Six out of 10 active job seekers are reached by podcasts; 2) AM/FM radio streaming’s audience growth has surged among job seekers: Since 2021, AM/FM radio streaming has soared in usage among both active and passive job seekers. Six out 10 active job seekers are reached by AM/FM radio streaming; 3) Passive job seekers outnumber active job seekers by +50%. Active job seekers are growing: The optimal source for filling positions are passive job seekers who outnumber active job seekers by +50%. Active job seekers have surged from 15% in 2018 to 24% currently; and 4) Advertising works: There is a very linear relationship between ad spend, share of voice, ad recall, and market share. The greater the ad spend, the greater the ad recall and market share. See the full blog post here.

Industry Views

Monday Memo: X Marks the Spot – Radio’s Most Valuable Demo

By Holland Cooke
Consultant

imgIpsos Generations Report 2025: “Right now, it’s Generation X who are the highest-earning generation in the US, surpassing both Boomers and Millennials.”

Born 1965 to 1980, they grew up with an AM/FM radio habit. And – as they are about to inherit a LOT of money from wealthy grandparent Silents and Boomer parents over the next few decades – which prospective advertisers want to meet them?

im

Prospect banks, financial planners, real estate agents, and wellness and eldercare consultants and Elder Law and Trust attorneys.

Recommended commercial creative: advertorial. “Tell ‘em and you’ll sell ‘em,” with spots disguised as informative features. Sample topics:

— “5 Inheritance Mistakes to Avoid”
— “How to Talk to Your Parents About Their Will”
— “Downsizing Without Downgrading”
— “Kids, Parents, and Cash”

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

FCC Chairman Carr Promotes Build Agenda in Sioux Falls

FCC Chairman Brendan Carr was in Sioux Falls, South Dakota yesterday (7/2) to promote the FCC’s “Build America Agenda.” Carr said, “Our ‘Build America Agenda’ will focus on delivering on a number of core objectives. We will unleash high-speed infrastructure builds. We will restore America’s leadership in wireless. We will boost the U.S. space economy. We will advance our national security. And we willimg strengthen America’s tower and telecom workforce.  We will deliver on all of this by implementing smart policies while carrying out a massive and comprehensive deregulatory agenda. As we do so, we will be guided at the agency by a few simple ideas. For one, we will keep the Gretzky test front and center. We want to keep our eye on where the proverbial puck is going, not where it has been. For another, we are going to take a first principles approach. Just because a regulation has been on the books for 30 years, we are not going to keep it there simply out of a sense of inertia. For still another, we will focus on competition as it exists today. The old regulatory silos have been breaking down for quite some time, so the agency must move forward with a keen understanding of today’s converged markets.  We are going to focus on outcomes, rather than process to nowhere. We are going to have a bias towards action. After all, delay has an unappreciated economic and social cost. We are going to push for simple, clear rules, rather than complex and bespoke frameworks. And we are going to support U.S. businesses and domestic onshoring.”

Industry News

Torrey Snow Exits WBAL, Baltimore

Hearst news/talk WBAL, Baltimore parts company with afternoon drive talk host Torrey Snow after fiveimg years in that role. Snow doesn’t say much about his departure other than to post to his X account, “It’s been real, WBAL! On to the next great adventure! Thank you all for being part of a wonderful chapter of my life!” WBAL’s website doesn’t reveal what the station plans to air in the PM drive daypart.

Industry News

SAVE THE DATES: TALKERS to Team Up Again with Intercollegiate Broadcasting System (IBS) for 2026 Conference

img

Iconic broadcasting industry trade publication, TALKERS is pleased to announce that it will again be teaming up with the Intercollegiate Broadcasting System (IBS) in presenting and sponsoring the forthcoming IBSNYC26 conference for the second consecutive year. The event will again take place at the centrally located Sheraton Times Square hotel in midtown Manhattan and embrace the “Generations” theme thatimg made last year’s mingling of student and professional broadcasters such a resounding success. The dates are set for Friday, February 20 and Saturday, February 21. TALKERS founder Michael Harrison states, “There are exciting things happening at the radio stations and communication departments of high school, college, and university campuses across America. These institutions and creative outposts embody a spirit emanating from its practitioners as well as its audiences that bode well for the future of general radio, talk media and digital communications. This tremendous source of talent, ideas and energy has been burgeoning right under the noses of our professional industry for years. It’s time to harness that obvious synergy at this pivotal juncture.” More details including agenda, registration, hotel and sponsorship information will be posted in TALKERS in the coming weeks. Save the dates!

Industry News

Amy Jacobson Exits WIND, Chicago

Chicago media personality Amy Jacobson announces via X that she has exited Salem Media Group’simg news/talk WIND-AM. On Tuesday she posted, “After 15 1/2 years at WIND AM560 radio, due to staffing reductions, today was my last day on the air. I am still processing this but I am happy to announce I have launched http://AmyJacobsonLive.com where I will be hosting a weekly podcast, posting behind-the-scenes blogs, livestreaming.” Jacobson has been co-hosting the morning show with Dan Proft who appears to be continuing the program solo.

Industry News

Black Information Network Celebrates Five Years on Air

Monday (6/30) marked the fifth anniversary of the launch of BIN: Black Information Network, what iHeartMedia calls “the first and only 24/7 national and local all news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective.” The company says, “What began on June 30, 2020, has grown into an essential source of trusted journalism,img storytelling and community engagement. Over the past five years, BIN: Black Information Network has achieved remarkable milestones, including: Surpassing 19 million monthly listeners, a reflection of BIN’s growing influence and strong connection to its target audience; expanding BIN News content to over 100 broadcast radio stations across the U.S., making BIN one of the most widely distributed, Black-focused news audio platforms in the country; and delivering news coverage tailored to 65 of America’s largest Black communities, with reporting that reflects the local realities, perspectives, challenges and triumphs.” BIN president Tony Coles adds, “BIN: Black Information Network has become a trusted and indispensable voice for Black communities in America. In just five years, we’ve transformed how local and national news reaches our audiences. We are giving a voice to the stories that have gone untold for too long. We are providing freedom to journalists to pursue meaningful reporting – and we’re just getting started.”

Industry News

Audacy Content Now Available on iHeartRadio Platform

iHeartMedia and Audacy agree to a content distribution partnership that will have Audacy’s portfolio of more than 240 radio brands and time-shifted podcasts be available on iHeartRadio. iHeartMedia says that through the iHeartRadio app, Audacy content will be available on more than 500 additional platforms and over 2,000 additional devices, including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtualimg assistants, televisions and gaming consoles. iHeartMedia president of business development and strategic partnerships Michael Biondo says, “This is an exciting day for our industry as the addition of Audacy’s stations to iHeartRadio maximizes imgradio’s presence across the country as the most listened to and trusted medium for audiences and consumers. This move gives our listeners even more opportunities to connect with the stations and content most relevant to them, aligning with our mission to always meet our audiences where they are and enhance their experience.” Audacy chief business officer Chris Oliviero states, “We believe in the power of being everywhere, and this partnership is a meaningful step in our strategy to ensure our iconic stations, talent and programming are available wherever and however audio is consumed.”

Industry News

Fisher House Special Available for Holiday Weekend

Fisher House Foundation is offering an Independence Day Weekend edition of “The Fisher House Story” available to stations for free. “The Fisher House Story” is available in varying lengths for news/talk radio stations as well as a 30-minute public affairs show for all formats. The three-hour, one-hour, 25 and 30img-minute radio specials are hosted by longtime radio personality Larry O’Connor and features stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. Hear the demo and register today at radio.fisherhouse.org. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care.

Industry News

BIA: Florida Radio Ad Spend to Hit $833 Million in 2025

According to a report on Florida ad revenue for 2025, BIA Advisory predicts that the total for the year will be $12.4 billion, with radio OTA+digital’s share of the pie being $833 million. Radio is fifth in line after #1 mobileimg ($2.7 billion), #2 direct mail ($2.5 billion), #3 PC/laptop ($2.3 billion), and #4 TV OTA+digital ($1.6 billion). The report notes that 64% of the state’s total ad spend in done in three markets: Miami-Fort Lauderdale, Tampa-St. Petersburgh-Sarasota, and Orlando-Daytona Beach-Melbourne. See more about the report here.

Industry News

WHBC, Canton Celebrates 100 Years on the Air

img

Canton, Ohio radio station WHBC-AM is celebrating its 100th anniversary of service to the market with a live, on-air celebration today from 4:00 pm to 8:00 pm in downtown Canton. CantonRep.com reports the story noting that WHBC launched in 1925 and in 1939 moved into its current facility, a classic art deco building that still features the architecture and décor of the era that feels like walking into a time machine. About today’s festivities, morning host Pam Cook says, “It’s us celebrating the community and saying thank you because, honestly, we wouldn’t be on the air for 100 years if it wasn’t for the community.” WHBC is owned by Alpha Media and part of the pending acquisition by Connoisseur Media. Photo: Julie Vennitti Botos / Canton Repository See the CantonRep.com story here.

Industry News

JVC Broadcasting to Acquire Panama City Stations

JVC Broadcasting is entering into a deal with Magic Broadcasting to acquire its four Panama City, Florida radio stations, including news/talk WYOO “Talk Radio 101.” JVC Fort Walton Beach market manager Johnimg Griffo will have oversight of the Panama City market and Matt Stone, PD for the company’s Fort Walton Beach operations will serve as program director. JVC Broadcasting president and CEO John Caracciolo says, “This isn’t a corporate merger. This is a local broadcaster investing in local communities. We believe in radio that serves the neighborhoods we live in, not just the bottom line.”

Industry News

Former WABC, New York Host Wins City Council Primary

Frank Morano, who until recently was the host of “The Other Side of Midnight” on WABC, New York, won the Republican primary for the 51st district city council seat with 82% of the vote and will face Democrat Clifford Hagen in the November election. Morano won the seat that represents Staten Island in a specialimg election earlier this year. Morano says in a statement, “As someone who spent years behind the mic listening to New Yorkers and elevating their voices, I’ve never lost sight of who I work for. That’s why I ran a campaign rooted in community, not consultants. While others poured money into cookie-cutter strategies, I made it a point to invest in local radio, where real Staten Islanders are tuning in. I stayed a regular voice on Sid Rosenberg’s show on WABC and Arthur Aidala’s show on AM 970 — two stations I used to work at and still believe in. My predecessor, Joe Borelli, took his talents to the airwaves as a frequent host and TV panelist. I’ve taken a different path — bringing that same microphone-to-community connection straight to City Hall.”

Industry News

“Covino & Rich” Celebrate 20 Years

img

FOX Sports Radio personalities Steve Covino and Rich Davis celebrated the 20th anniversary of the “Covino & Rich” show with an exclusive listener event in Las Vegas this past weekend. More than 300 listeners traveled to Las Vegas to enjoy a live broadcast of the show. The weekend also featured a mixer at Circa’s Legacy Club Rooftop Cocktails to watch the fireworks show, an afternoon of golf at Atomic Golf Las Vegas, and dinner at Circa Sportsbook. The weekend concluded with a night of karaoke at Cat’s Meow, where Covino and Davis joined listeners on stage to perform a few songs. Pictured above are (l-r) are: Rich Davis, show executive producer Christian Sorge, and Steve Covino.

Industry News

Majority of Reps Sign on to AM Radio Bill

The National Association of Broadcasters says that the AM Radio for Every Vehicle Act has reached the key milestone of a majority of the U.S. House of Representatives cosponsoring the legislation. NAB President and CEO Curtis LeGeyt, states, “Securing 218 cosponsors in the U.S. House of Representatives, alongside a filibuster-proof 61 cosponsors in the Senate, marks a pivotal milestone for the AM Radio for Every Vehicleimg Act and underscores AM radio’s enduring value to the American people. For more than a century, AM radio has been a lifeline, delivering trusted news, local sports, crop reports and emergency information when and where it matters most. From rural communities to urban centers, from first responders to everyday commuters, over 80 million Americans rely on this free, local service to stay informed and safe every month. NAB thanks Reps. Gus Bilirakis (FL-12) and Frank Pallone (NJ-06) for championing this legislation, and the bipartisan coalition of lawmakers who recognize AM radio’s essential role in communities across the country. We look forward to continuing our work with the Energy and Commerce Committee and House leadership to advance this bill without delay.”

Industry News

Urban One Shareholders Vote to Allow Reverse Stock Split

At its recent annual shareholder meeting, Urban One shareholders approved an amendment to the company’s Amended and Restated Articles of Incorporation to permit it to effect a reverse stock split of itsimg outstanding Class A and Class D Common Stock, at a ratio within a range between one-for-two and one-for-30, subject to and as determined by a committee appointed by the Board of Directors. This comes as the company faces an August 11 deadline for its Nasdaq-traded stock to close at a price above $1 for 10 consecutive sessions, or risk delisting. If that fails, the company could apply for a 180-day grace period but it’s more likely the board goes ahead with the stock split.

Industry News

Skyview Kicks Off BFoA Giving Day with $10k Donation

The Broadcasters Foundation of America reports that Skyview Networks is making a $10,000 corporate donation to cover any Skyview employee matches. BFOA Giving Day is today (6/24) when everyone in broadcasting is asked to consider a contribution of any amount. BFoA president Tim McCarthy states, “Weimg are grateful to Steve and Ken Thiele (founder & executive chairman) for their magnanimous corporate contribution to support the work of the Broadcasters Foundation. With support like this from the broadcast industry, the Broadcasters Foundation can continue to deliver much-needed aid to those in our business who need it most. We hope this match campaign inspires other organizations to find impactful ways to support our unique mission.” For information about the Broadcasters Foundation, including how to make a donation or apply for aid, please visit www.broadcastersfoundation.org,

Industry Views

SABO SEZ: Do You Really Think the Back of Your Head is Worth Watching?

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgThe drive to stream video of radio shows has always been risky. Remember your shock when you first saw one of your radio heroes? Video streaming can present a constant disconnect between the show in the listener’s head and the show on the stream. Many stations make the disconnect worse by streaming terrible video images. Combine the trauma of how a host really looks with a dreary TV show and the package cannot benefit the relationship between station and listener/viewer.

Too many stations stream from one or two fixed cameras in the studio. That picture looks like a police interrogation room. Some stations embarrassingly use one camera on a two person show. The result is a shot of the face of one host and the back of the head of the other, for the entire show. OMG.

Done right, video should enhance the listening experience, it should make the hosts more attractive, more engaging, and more entertaining.

Mistake: Many radio hosts ignore the cameras during spot breaks. These hosts go silent during spots, giving a viewer absolutely no reason to stream. Obviously, if one sits in silence during the break the image presented is pure boredom. On the radio, the listener hears commercials. On their stream they see a silent radio host doing nothing. Double disappointment.

Producing video that enhances a radio show experience takes planning and commitment. One technically simple way to make video work for a host is to address the audience directly during commercial breaks. One on one. The moment a break starts, smart hosts and anchors address the camera and candidly speak with the viewer. Their conversation is topical, urgent and fun.

Engaging the viewer during radio commercial breaks provides added value to a stream and a reason to watch.

Some examples worth watching are found in these links:

B-93, Grand Rapids morning host Aly Mac never stops talking with streaming viewers. She does itimg right, two shows… one on the radio, one on the stream. Seamless and fun.
WPHT produces a TV show with switching, graphics that flows with the radio show.
Baylee Martin is a TV anchor who could teach the industry how to conduct an on-air show enhanced by the stream.  Hearst should sell schedules in her stream content. Have a look, she’s a streaming savant.

When streaming, consider if the video stream is helping or hurting the radio show. If the “reveal” is the back of a head, hurting!

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

BFoA Media Mixer in New York City

img

Last Wednesday (6/18), the Broadcasters Foundation of America held one of its popular Media Mixer events in New York City designed to give “junior people in broadcasting the opportunity to network with executives and to increase awareness or the charitable mission of the BFOA to help broadcasters in acute need.” Pictured above is BFoA chairman and former CBS Radio COO Scott Herman (center) speaking with two attendees.

Industry News

WRHU Radio Hofstra Celebrates Gracie Honors

img

The student news team of WRHU-FM Radio Hofstra University earned two Gracie awards from the Alliance for Women in Media. WRHU general manager John Mullen says that the organization has the largest radio news team on Long Island with more than 60 student journalists. They earned the Gracie’s for WRHU-FM’s morning drive talk program and their live, locally focused half-hour afternoon drive news show. Pictured above are Hofstra president Susan Poser with the WRHU staff, Mullen, Pro in Residence Doualy Xaykaothao; WRHU alums Jamie Morris, morning host WKJY-FM, Hempstead; Heather Cohen, president the Weiss Agency; Dean Mark Lukasiewicz, and Liane Souza, director of affiliate sales for Compass Media Networks.

Industry News

KBLA, Los Angeles Celebrates Fourth Anniversary

Los Angeles talk radio outlet KBLA “Talk 1580” was launched four years ago today (6/19) by Smiley Audio Media owner Tavis Smiley. The company says it is proudly celebrating the anniversary “with four high-profile public events. Since its launch, KBLA Talk 1580 has become the station of choice for Black andimg African American residents, as well as progressive listeners more broadly. KBLA Talk 1580 continues to be the most ‘trusted, credible, and reliable’ media source in Southern California for African Americans and beyond. While KBLA Talk 1580 is unapologetically progressive, the station and its on-air talent prioritize good ideas over ideology.” KBLA will hold a “Juneteenth Backyard Barbecue” today at Kenneth Hahn State Recreation Area from 4:00 pm to 8:00 pm. On Saturday (6/21) KBLA will present an “Empowerment Congress Juneteenth Community Celebration & Dialogue” at The Beehive from 9:00 am to 2:00 pm, and on Sunday (6/22), station host Dominique DiPrima will moderate a “State of Black Women in Los Angeles” symposium at The Living Room @ Faithful Central Bible Church from 10:00 am to 2:00 pm.

Industry News

Buffalo’s “The Patriot” to Launch on July 4

Buddy Shula’s new radio station WUSW, Niagara Falls, New York – formerly WHLD – will officially launch its conservative talk format on July 4 as “1270 AM The Patriot.” Shula, who operates oldies WECK in theimg Buffalo market, acquired WHDL from Cumulus Media earlier this year. He says, “I’m thrilled to be debuting a local talk station that deals with real issues. I feel the conservative talk lane is open, and that will give listeners a choice of the type of talk that they really want to hear.” The station will feature syndicated shows including Premiere Networks’ “The Sean Hannity Show,” “Glenn Beck,” “Clay Travis & Buck Sexton,” and “Jesse Kelly,” plus Erik Erickson, Lars Larson, Vince Coglianese, and more. New York State Assemblyman David DiPietro will also host a local program.

Industry News

Starnes Draws Hundreds to New Book Launch

img

KWAM, Memphis owner and nationally syndicated talk host Todd Starnes (center) is pictured above with his co-author Michelle Cox (left) and Newsmax correspondent Caleb Parke at the launch gala for Starnes’ and Cox’s new book, Star-Spangled Blessings: Devotions For Patriots (2025, Post Hill Press). Also joining the launch celebration were: KWAM morning show host Steve Gill and Paul Shanklin, the former parody writer for Rush Limbaugh.

Industry News

Retired Pats Center Andrews to Contribute to “98.5 The Sports Hub”

Recently retired New England Patriots center David Andrews is joining Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub” as a contributor starting with the 2025 season. Andrews won two Super Bowls with the Patriots and he’ll appear on “The Zolak & Bertrand Show” with a weekly appearanceimg throughout the Patriots season. Andrews will also be featured on The Sports Hub Patriots Radio Network Pregame Show and will co-host a video podcast with Alex Barth. WBZ-FM program director Rick Radzik says, “David’s leadership and deep understanding of the game made him a standout on the field, and we’re excited to bring that same level of insight and authenticity to our listeners. He’s a natural fit for our lineup and the perfect voice to help break down the season from a player perspective.” Andrews comments, “I’ve enjoyed a great relationship with ‘The Sports Hub’ since coming to New England 10 years ago. I’m looking forward to providing my analysis and perspective across the station’s various platforms this season.”

Industry News

WABC Owner John Catsimatidis Honored at Fair Media Council Folio Awards

John Catsimatidis, owner of Red Apple Media Group and WABC, New York, was honored with the 2025 Distinguished Service Award for WABC Radio, New York, from the Fair Media Council Folio Awards lastimg Thursday (6/12) in New York City. The Distinguished Service Award was presented to WABC Radio in recognition of a century of broadcasting leadership and its continued role as a vital force in American media. During his acceptance speech, Catsimatidis stated, “92% of the American people believed what Walter Cronkite said, and I think news has to get back to that situation and that’s what we’re doing at WABC.” He added, “I am honored to accept the Distinguished Service Award on behalf of WABC Radio, Margo [Catsimatidis], Chad [Lopez], and the entire team. We are committed to common sense, presenting all sides of a story, and letting the listeners decide.”

Industry News

Joe Thomas and TMN Broadcast from “Freedomfest”

img

Pictured above at the weekend’s “Freedomfest” in Palm Springs, California is Joe Thomas (right) host of “First Thing Today” – syndicated nationally by Talk Media Network – and owner of WTON, Staunton, Virginia speaking with “Freedomfest” founder Mark Skousen (left).  Thomas tells TALKERS, “During a weekend where libertarians faced the debate over Israel’s missile strikes against Iran and whether US borders should be open or not, we brought all of it to our listeners from Portland to Daytona each day!”

Industry Views

SABO SEZ: Managing the Meters is a Fatal Time Waster

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgAt first, I thought it was a joke. When I realized there were serious people having serious meetings about the joke, it became both horrific and symptomatic

The sitcom is called: MANAGING THE METERS. Note: As a suited consultant I was a prime mover to get Arbitron off diaries and onto meters.

Worldly success is often the result of being highly focused on what one can control versus imagining what can be controlled. Nielsen can manage their meters. You can’t.

Imagining what can be controlled has led to wasting time playing MANAGING THE METERS.  To participate one must learn where Nielsen meters are placed, which station has which meters, and who is carrying “your” meters. Yes, one can learn, for example, that a 19-year-old in Glendale listens to KIIS-FM for 17 hours a week. More than 17 hours in radio conference rooms will be spent playing whack-a-mole with that 19-year-old’s meter; where will it land next?

Playing MANAGING THE METERS is a major time waster and cume killer. Once upon a time many music stations embraced “request line call-in research.” Shudder. Stations would tally which songs were getting how-many requests and make on-air playlists based on those counts. Obviously call-in request playlists would appeal primarily to existing listeners and do nothing to reach new listeners. Sure, P1s are appeased but cume always dies.

And here we are: Super-serving meter holders who already listen to a station will appease P1s but cume will diminish every month. It is pure myth that “talk” is high TSL and low cume.  In fact, most current talking stations do everything possible to lower cume. Casual cuming is virtually impossible. (Who is talking? What’s the number? Thanks for holding on! Who has time to hold on?). The MANAGING THE METERS fantasy gives “science” to cume-killing actions and reactions.

MANAGING THE METERS, rather than making better, bigger shows has resulted in fear, indecision, and the crime of overthinking. Nothing could be worse for a medium that thrives on emotional wallops than turning feelings into math.

What to do when tempted to play MANAGING THE METERS:

Go for a pleasant walk and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Eat your favorite ice cream and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Call your father and thank him and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Remember that innovative programmers who CREATE – rather than copy – great stations give all of their attention to P2s and then imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Bill Spadea Loses Gubernatorial Bid

In January, talk radio host Bill Spadea took leave of his WKXW-FM, Trenton “New Jersey 101.5” morning drive program to run for governor of New Jersey as a Republican. His opponent, Jack Ciattrelli, won theimg primary to take on Democrat Mikie Sherrill in November. New Jersey 101.5’s coverage noted, “Conservative radio host Bill Spadea was expected to give Ciattarelli a fight, but any hope that Spadea might have had to keep the race close ended when President Donald Trump endorsed Ciattarelli. Ciattarelli defeated Spadea on election night with a landslide victory margin of over 40 points. Ciattarelli swept every county, including Ocean County, where Spadea’s base of support was believed to be strongest.” So far, neither the station nor Spadea have stated whether Spadea intends to return to the morning radio program.

Industry News

Salem to Debut Christian Talk on WWFE, Miami

Salem Media Group is undertaking what it calls the “first new Christian Teaching and Talk radio format Salem has launched in over a decade, underscoring a renewed commitment to grow Christian media inimg underserved major markets” as it will debut “The Word Miami” on WWFE, Miami. That station has been airing Spanish language “La Poderosa.” Salem CEO David Santrella comments, “This is more than a station launch – it’s a calling fulfilled. Miami has long been underserved by strong, consistent Christian broadcast content. Salem was called to fill that gap. This expansion is a bold step in our mission to proclaim the Good News through every available channel.” The station is simulcast on AM 1550 WRHC (Miramar) and is also available via FM translators at 103.1 FM (Miami) and 98.7 FM (Miramar).

Industry News

Joe Pags Gets Standing “O” at Righteous Brothers Concert

img

Pictured above at the HEB Performance Hall in San Antonio is nationally syndicated talk radio star Joe “Pags” Pagliarulo (left) with music legend Bill Medley (right). Medley brought his national Righteous Brothers “Lovin’ Feelin’ Farewell Tour” to San Antonio last Sunday night with singer Bucky Heard taking over for the late Bobby Hatfield. When Medley learned that radio talker Pags was in the audience, he did a special shout-out to the hometown favorite and asked him to stand. Pags received an ovation from the crowd and later met with Medley and Heard backstage. They also recorded a conversation for Pags’ podcast. 

Industry News

FCC’s Media Bureau Publishes Foreign Government Programming Rules

Earlier this week, the FCC’s Media Bureau “released rule modifications to the sponsorship identification requirements for foreign government-provided programming, which require a public disclosure to be made, at the time of broadcast, identifying the foreign source of such programming. The Second Report and Order adopted a revised approach that provides radio and television broadcast licensees with two options forimg demonstrating that they have met their duty of inquiry in seeking to obtain the information needed to determine whether programming is sponsored, paid for, or furnished by a foreign governmental entity.” While this new sponsorship identification requirements for foreign government-provided programming was passed 3-2 by the Commission last summer, it has been challenged in the courts and remains there. Because of this, yesterday’s announcement of the publication of the rules in the federal register also adds that the implementation of the rules are being put off for six months until December 8, 2025. One of the arguments put forth by broadcasters opposed to the new rules is that they put radio and TV stations in the position of having to conduct an investigation in order to comply with the law.

Industry Views

Neutraliars: The Platforms That Edit Like Publishers but Hide Behind Neutrality

By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer

imgIn the golden age of broadcasting, the rules were clear. If you edited the message, you owned the consequences. That was the tradeoff for editorial control. But today’s digital platforms – YouTube, X, TikTok, Instagram – have rewritten that deal. Broadcasters and those who operate within the FCC regulatory framework are paying the price.

These companies claim to be neutral conduits for our content. But behind the curtain, they make choices that mirror the editorial judgment of any news director: flagging clips, muting interviews, throttling reach, and shadow banning accounts. All while insisting they bear no responsibility for the content they carry.

They want the control of publishers without the accountability. I call them neutraliars.

A “neutraliar” is a platform that claims neutrality while quietly shaping public discourse. It edits without transparency, enforces vague rules inconsistently, and hides bias behind shifting community standards.

Broadcasters understand the weight of editorial power. Reputation, liability, and trust come with every decision. But platforms operate under a different set of rules. They remove content for “context violations,” downgrade interviews for being “borderline,” and rarely offer explanations. No appeals. No accountability.

This isn’t just technical policy – it’s a legal strategy. Under Section 230 of the Communications Decency Act, platforms enjoy broad immunity from liability related to user content. What was originally intended to allow moderation of obscene or unlawful material has become a catch-all defense for everything short of outright defamation or criminal conduct.

These companies act like editors when it suits them, curating and prioritizing content. But when challenged, they retreat behind the label of “neutral platform.” Courts, regulators, and lawmakers have mostly let it slide.

But broadcasters shouldn’t.

Neutraliars are distorting the public square. Not through overt censorship, but through asymmetry. Traditional broadcasters play by clear rules – standards of fairness, disclosure, and attribution. Meanwhile, tech platforms make unseen decisions that influence whether a segment is heard, seen, or quietly buried.

So, what’s the practical takeaway?

Don’t confuse distribution with trust.

Just because a platform carries your content doesn’t mean it supports your voice. Every upload is subject to algorithms, undisclosed enforcement criteria, and decisions made by people you’ll never meet. The clip you expected to go viral. Silenced. The balanced debate you aired. Removed for tone. The satire? Flagged for potential harm.

The smarter approach is to diversify your presence. Own your archive. Use direct communication tools – e-mail lists, podcast feeds, and websites you control. Syndicate broadly but never rely solely on one platform. Monitor takedowns and unexplained drops in engagement. These signals matter.

Platforms will continue to call themselves neutral as long as it protects their business model. But we know better. If a company edits content like a publisher and silences creators like a censor, it should be treated like both.

And when you get the inevitable takedown notice wrapped in vague policy language and polished PR spin, keep one word in mind.

Neutraliars.

Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at HarrisonMediaLaw.com or read more at TALKERS.com.

Industry News

NAB Board Positions Announced

The National Association of Broadcasters announces the results of the 2025 NAB Executive Committee elections. Collin Jones, EVP corporate strategy and development for Cumulus Media and president of Westwood One is elected chairman of the NAB Joint Board of Directors. Jones takes over for Perry Sook,img chairman and chief executive officer of Nexstar Media Group, who will remain on the executive committee as immediate past joint board chair. Also, Chris Ornelas, EVP and general counsel for Beasley Media Group, was elected chair by the NAB Radio Board. Leonard Wheeler, president of Mel Wheeler, Inc was elected first vice chair while Allen Power, president, Broadcast Media for Salem Media Group, was elected second vice chair. Eddie Harrell, co-president, Audio Division of Urban One was elected to the major group representative seat on the NAB Radio Board.

Industry News

BFoA Giving Day Set for June 24

The Broadcasters Foundation of America will hold its annual BFOA Giving Day on Tuesday, June 24. BFoA says the campaign raises much-needed funds to support the Foundation’s sole mission of providing financial assistance to broadcast radio and television professionals who find themselves in acute need due to criticalimg illness or disaster. In addition, the campaign strives to raise awareness of the Broadcasters Foundation’s charitable purpose to ensure that anyone in radio and television who might qualify for aid can apply. BFoA president Tim McCarthy states, “Please do not stand on the sidelines. If you’re part of the broadcasting community, while we hope you never need us, we need to be here for you should disaster or illness strike. The need for aid continues to grow each year, and I ask every broadcaster to consider a personal or corporate donation.” To make a BFOA Giving Day donation, radio and television professionals may click here.

Industry News

WWJ, Detroit News Pro Mike Campbell Dead at 65

Audacy all-news WWJ, Detroit announces that longtime reporter and anchor Mike Campbell died on Sunday at 65 years of age. No cause of death is being reported. The station posted the following to itsimg website: “He was our friend and co-worker at WWJ Newsradio 950 and also a friend to our listeners, bringing you the stories of the day from Detroit and across Southeast Michigan. Someone recently described him as a hero, and we can’t argue with that. We are heartbroken to share that WWJ reporter and anchor Mike Campbell died on Sunday. He was 65 years old, having just celebrated his birthday at the end of May. He was a fearless reporter, with unique style — a way of talking to and connecting with the people who were a part of the stories he told.” Campbell is survived by his wife Terri and is children. See the complete WWJ story here.