SABO SEZ: Mr. Wonderful Thinks Radio is Wonderful
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
The plague of pessimism about the future of radio is fueled internally by radio employees. Doomsayers are logically found in the sales department. All day, salespeople meet with buyers. A buyer’s job is to negotiate a lower price by arguing radio’s negatives. The wall of negativity thrives within the work environment of a seller. Tough. But there is little or no reason for pessimism.
Kevin O’ Leary (a.k.a. “Mr. Wonderful” on TV’s Shark Tank) is a pragmatic investor. When asked about AI’s impact on radio, he says, “It’s the same phobia we had when television hit radio. ‘Oh, it’s going to decimate radio!’ No, it’s not. The art form exists today, even bigger, terrestrial, and in space. To me, AI is just a tool.” (Variety. January 5, 2026)
Surprising to many, radio’s audience numbers today are virtually the same as they were in 1970.
Radio Listenership Today (2020s)
Weekly Reach: As of 2022–2023, approximately 82% to 88% of Americans aged 12 and older listen to terrestrial (AM/FM) radio in a given week.
Monthly Reach: Nielsen data indicates that AM/FM radio reaches 91% of U.S. adults each month.
Daily Listening: Approximately 66% of U.S. adults listen to broadcast or streaming AM/FM radio on a daily basis.
Resiliency: Despite the rise of podcasts and music streaming, 55% of Gen Z in the U.S. still listen to AM/FM radio every day, and it remains the top reach medium, even exceeding social media.
1970s: The era of AM to FM transition and the peak of top-40 terrestrial radio, with 25 million CB radios also becoming popular in the mid-70s.
Today: While reach is still high, the amount of time spent listening is more fragmented, with radio facing competition from streaming (Spotify/Apple Music) and podcasts, although it remains the dominant ad-supported audio choice in cars.
CB radio, cassettes, 8-tracks, CDs, DVDs, Walkman, iTunes, iPhones, SiriusXM, Spotify, podcasts, Pandora… all terminators of radio. None of them made a dent. The killer of radio will be radio’s odd internal pessimism that while predicting doom that never comes drives actions that are suicidal: Elimination of audience qualitative research. Tracking. More Tracking. (Radio Fracking!) No external marketing. Endless talent cuts. No contests. (A $1,000 national contest WOW!) None of those cuts are good business because they cut potential revenues.
And yet there is a relentless, funded determination to end all FCC ownership caps allowing companies to buy more radio stations to operate with great Panglossian efficiency!
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.
January of 2017. WSCR operations manager Mitch Rosen posted the following to social media: “The Score lost one of our own today. Terry Boers passed away today surrounded by loved ones. Terry was one of the founding fathers of The Score and one of the most popular people on the air and in The Score hallways. Terry was original, funny, smart, witty and most importantly a beautiful person. Terry’s family’s wish is there won’t be a funeral, but The Score will celebrate his life on the air next week. So today and forever, RIP Terry Boers.” Boer was one of the original hosts on “The Score when it launched in January 1992. Boers had worked for years in the newspaper business, including as a sports columnist for the Chicago Sun-Times.
WKNR-AM “ESPN Cleveland.” The station says in a social media post, “Since joining the station in 2018, he’s played a key role in shaping programming, managing content across platforms, and helping drive the station’s expanding digital strategy. We’re excited to see Jordan lead our programming and content vision now and into the future. Well deserved!” 
with the Lifetime Achievement Award, an honor designated contributions to local news. Bertrand has been a trusted voice on WGN Radio for four decades, anchoring news since 1992 and earning the confidence of generations of Chicago listeners. Over his career, he covered many of the most significant local and national events of the past 40 years while mentoring colleagues and helping define the standard for excellence in local radio journalism. His retirement in 2025 marks the culmination of a lifetime dedicated to informing the public and strengthening the role of local news.” 
gathering – will take place February 19-21 at the Sheraton Times Square Hotel in midtown Manhattan.
Providence market outlet for Audacy’s sports talk WEEI-FM, Boston for more than two decades. Audacy closed the WVEI offices in 2023. Ocean State Media president and CEO Pam Johnston says they are spending $4.9 million on the new FM. “From an operational and financial standpoint, we are going to be financing the cost of this frequency, which will allow us to eventually sell all the frequencies that we currently have. And so over time we believe that this transaction actually is going to pay for itself.” She says making it easier for listeners is important, “One signal reaching much farther than our current series of five different signals, a greater experience where you don’t have to change the channel as you move your way through Rhode Island and southeastern Massachusetts.”
WPHT, Philadelphia on “Sterling Every Damn Night” for Walter Sterling. Sterling says, “When I read in TALKERS that Casey was on the loose, I immediately grabbed him to guest star on my 10:00 pm to 1:00 am show. He has a stunning history of winning ratings in the Northeast on ‘New Jersey 101.5.’ We approach radio content from a similar perspective; it’s not that important. Our goal is to give the listener a reason to eat the wrong snack.”
iHeartRadio’s “Stuff You Should Know” was #1, followed by Audacy’s “48 Hours” at #2 and Salem Media Group’s “Charlie Kirk Show” at #3. Other talk radio-related shows include Cumulus Podcast Network’s “VINCE” at #10, iHeartRadio’s “The Clay Travis and Buck Sexton Show” at #11, and “Armstrong & Getty on Demand” at #14. 
(1/20) on make his debut on FOX News Channel’s “Hannity.” Priebus is a former Republican National Committee chairman and served as White House chief of staff to Donald Trump in 2017. He currently is president of Michael Best & Friedrich LLP, chairman of Michael Best Strategies and is a senior adviser to Centerview Partners. He also holds roles on President Trump’s Intelligence Advisory and Oversight boards.
the way the commission is operating. She took issue with FCC Chair Brendan Carr’s interpretation of how the Commission should ensure that licensees operate in the public interest. She stated, “For months, this FCC has asserted an apparent roving mandate to police speech that this Administration does not like, invoking an undefined and unchecked concept known as the ‘public interest’ standard.
Tim McCarthy comments, “We are excited to introduce the Broadcast Personality of the Year Award and there is no one better to be our first honoree than Stephen. There are very few in broadcasting that are as authentic as Stephen. His tremendous work ethic and candid delivery make Stephen a personality on any platform that you must pay attention to, and I know first-hand his work ethic is second to none.” Smith says, “I am honored to receive this recognition from Tim and the Broadcasters Foundation. The Broadcasters Foundation is a unique charity that helps support those in our industry who are suffering under the most daunting circumstances. I am delighted to be a part of this important fundraising gala that will help so many.”
competition local radio stations today face for audiences and vital advertising revenues from online and satellite content providers and digital ad platforms not subject to any comparable restrictions on their scale and scope; the dire negative effects that consumer and advertiser substitution of competing digital audio content and advertising for traditional radio has had on the listenership and advertising revenues garnered by local radio stations, including in mid-sized and small markets; and how the retention of asymmetric ownership restrictions has prevented radio broadcasters from gaining local scale to take advantage of important economic efficiencies, obtain investment capital, and better compete for audiences and advertising revenues, and thus enhance – or even maintain – their provision of news, emergency information, and valued entertainment and sports programming in local communities across the country at no cost to the public.” Responding to testimony from musicFirst Coalition and the Future of Music Coalition – referred to as the Coalitions – NAB writes, “First, the fact that the Coalitions continue to hold themselves out as protectors of small, local independent broadcasters not just borders on the absurd but crosses over into full-blown absurdity. The Coalitions represent the interests of the music industry, which is dominated by three consolidated international record labels. Compared to even the largest radio station groups, the giant record labels are the 800-pound gorillas of the music world. Those three labels earn billions more in revenue than the approximately 11,000 full-power commercial AM/FM stations combined. As NAB earlier reported, the three major music companies jointly generated about $2.9 million per hour in 2023. In remarkable contrast, in 2023 and 2024 the vast majority of radio stations garnered less – and often much less – than $2.9 million per year in advertising revenues. Needless to say, the Coalitions have never explained how local radio stations earning such low levels of revenue (and even lower, if any, profits) are supposed to keep talented employees and provide high quality programming, including popular music, sports, and informational programming, such as weather updates and emergency information, OTA and free to the public without achieving increased local scale, greater economic efficiencies, and more robust ad revenues. 
almost 4 years, and raising the ratings over 300% in some areas, I was informed that I was leaving my job to ‘pursue other opportunities.’ I didn’t even know I was looking at other opportunities. I wanted to ask them what they were, but they got off the phone before I could. (Yes. They did it over the phone.) So, if anybody knows what these ‘other opportunities’ are, could you let me know?” Cumulus is seeking Bartholomew’s replacement for the 9:00am to 11:00 am show. See the job opportunity below.
Common Stock and Class D Common Stock at a ratio of 10 for 1. The company states, “The reverse stock split is being conducted to regain compliance with the $1.00 minimum bid price requirement for continued listing on the Nasdaq Capital Market with respect shares of the Company’s Class D Common Stock.” No fractional shares of Common Stock will be issued in connection with the reverse stock split. Holders of stock who would otherwise receive a fractional share will receive cash in lieu of the fractional share equal to the closing sales price of the stock on the effective date – in this case January 22.
$12.54 billion – with $10.15 billion from over-the-air revenue and $2.39 billion from digital revenue. NAB president and CEO Curtis LeGeyt comments, “No other industry gives more to Americans for free. Local stations provide trusted journalism, life-saving emergency alerts and the sports and entertainment that bring our communities together. This report reinforces that broadcasters are not only essential to our democracy and daily lives, but to the strength of our economy, as well.” The study goes on to reveal that “local broadcasting’s economic ripple effect extends deep into other sectors — from construction to retail — adding another $134 billion in GDP and supporting nearly 776,000 additional jobs.” LeGeyt adds, “Broadcasting is more than a business model; it is a civic model. This industry stands alone in its mission to inform, protect and uplift every community in America, regardless of zip code or income level.”
more than 270 stations nationwide as well as on FOX Sports Radio’s channel on iHeartRadio and on FOXSportsRadio.com. The full radio show will also be available as a podcast immediately following each broadcast. In December, TALKERS reported that longtime Dan LeBatard producer and co-host Jon “Stugotz” Weiner would join FSR in a deal that would also feature an upcoming slate of original sports talk programming, including Stugotz’s podcasts “Stugotz and Company” and “God Bless Football.”
made clear, broadcasters are different than every other distributor of media. Specifically, broadcasters are required by both the Communications Act and the terms of their FCC-issued licenses to operate in the public interest. This sets them apart from cable channels, podcasts, streaming services, social media, and countless other types of distributors that have no public interest obligation. The FCC’s broadcast hoax rule, its news distortion policy, its political equal opportunity regulation, its prohibition on obscene, indecent, and profane content, its localism requirements — all of those and more apply uniquely to broadcasters. Congress has instructed the FCC to enforce public interest requirements on broadcasters. The FCC should do exactly that.” Carr added, “To ensure that broadcasters can meet their public interest obligations, the FCC has taken a number of actions, including seeking public comment for the first time in more than 15 years on the relationship between the large, national programmers on the one hand and the many local broadcast television stations on the other. Comments in that proceeding suggest that many local broadcasters are concerned that the national programmers have amassed enormous power and influence in recent years and have made it more challenging for local broadcasters to fulfill their public interest obligations. The FCC is going to continue its efforts to empower local broadcasters to meet their public interest obligations.”
the Post that he’s “been left with ‘tears in my eyes’ amid a bitter feud with his longtime ‘brother’ Rudy Giuliani — which escalated when the former mayor filed suit against him Monday.”
served as a media consultant. He states, “WTOP is setting the pace for the radio industry in our digital world. It’s a leader both in Washington and in the country. I look forward to joining its award-winning newsroom and evolving business reporting in the age of social video, YouTube, podcasts, and whatever comes next.” WTOP says it will expand the scope of its business reporting under Wordock’s leadership, including by Wordock producing original video content and written articles for WTOP.com and the station’s social media channels. WTOP director of news and programming Julia Ziegler comments, “Evolution is more important than ever in the news industry. We need to meet our consumers where they are and bring them the stories they need in the formats they want. John brings a wealth of multi-platform experience and business expertise to WTOP, and we can’t wait for news consumers in the DMV to be reintroduced to him.”
discoverability capabilities to small and mid-sized businesses that are being excluded from emerging search and discovery channels due to cost, complexity, and technical barriers.” Audacy SVP of digital Jenny Sutton says, “Local advertisers can be overwhelmed by the pace of change in digital marketing and discovery. By partnering with Next Net, we’re giving our clients a future-ready solution that integrates AI discoverability directly into the media and marketing strategies they already know and trust, without requiring technical resources or additional burden on the business owner.”
through March 25. Allen will also host a post-game show, adding to the station’s 2026 Brewers coverage, which also includes Tommy Wortz’s “Lead Off Show.” Audacy Wisconsin SVP and market manager Jason Bjorson says, “If you’re going to be the number one sports radio station in Milwaukee, then you have to have the best coverage of the Brewers. Tim Allen is the definitive voice of the franchise’s fanbase, and his presence solidifies our commitment to local listeners.” Allen states, “I’m very appreciative to have my post-game show back on ‘The Fan’ in Milwaukee and now on the Wisconsin Sports Radio Network. We started this post-game show on ‘The Fan’ 21 years ago, and to have it continue with them is a pretty special feeling.”
New York City. The Edward F. McLaughlin Lifetime Achievement Award is presented annually to an individual who has made invaluable contributions to the broadcast industry. BFOA president Tim McCarthy comments, “Judy’s no-nonsense approach to legal disputes has provided riveting television entertainment to millions of viewers across America. We are proud to recognize her many accomplishments and contributions to broadcasting.” For more information about the Broadcasters Foundation, visit www.broadcastersfoundation.org.