The most discussed stories yesterday (5/5) on news/talk radio and related talk media according to TALKERS research:
1. Trump NBC Interview
2. Trump Alcatraz Order
3. Abortion Pill Suits
4. Tariffs / U.S. China Trade War
5. Newark Airport Chaos
By Holland Cooke
Consultant
When a blogger found “no biography, or further information about the woman who is supposedly presenting this show,” it forced Australian Radio Network to acknowledge that Artificial Intelligence supplies the voice of “Workdays with Thy” on one of its stations (CADA, available on the iHeartRadio app). “Exploring how new technology can support great content,” the network statement rationalized.
If you’re a (human) music DJ, this is chilling. If you’re a talk host, are you next? Hey, IBM’s Deep Blue defeated world chess champion Garry Kasparov in 1997, back when we were still dialing-up Internet access. So don’t think souped-up AI couldn’t someday interact with human callers. Or the fake callers vendors now offer.
Flip-the-script, to put the robot to work for you and sound local and super-relevant. Here’s how, step-by-step.
1. Use Google Trends, filtered to your metro area.
— Go to Google Trends.
— Set the location to your city, state, or region.
— Look at:
-Trending Searches (daily hot topics)
-Related Queries (people often search “near me” + other urgent needs)
2. Focus on “Near Me” signals that reflect tension, urgency, or curiosity
— “Near me” searches usually spike when:
– People have a problem (e.g., “urgent care near me”, “cheap gas near me”).
– There’s a trend or event (e.g., “earthquake near me”, “protest near me”).
– There’s fear, confusion, or excitement (e.g., “layoffs near me”, “concerts near me”).
— These are rich veins for call-in topics because:
– They touch emotions (fear, anger, hope).
– They’re localized — content your new-tech audio competitors won’t have.
– They’re now — you can spin them for immediate reaction.
3. Translate “Near Me” searches into talkable angles
— Example:
| Search Trend | Possible Call-In Topic |
| “Layoffs near me” | “Are you worried about job security? Have you or someone you know been laid off recently?” |
| “Protests near me” | “What’s your take on the demonstrations downtown? Are they making a difference or making things worse?” |
| “Gas prices near me” | “Have high gas prices changed your driving habits? Are you cutting back or just absorbing it?” |
4. Bonus Tip: Cross-Reference “Near Me” with social media buzz
— Use X (Twitter) trends and Facebook community groups to see if local chatter matches what Google is showing.
5. Create a simple daily habit
— Spend 5 minutes a day on Google Trends.
— Pull one or two local “near me” topics.
— Frame them into emotionally loaded questions for on-air teasing:
– “Do you feel less-safe after [recent incident? [phone number].”
– “Have YOU or someone you know been affected by the [local layoffs]?”
Evidence that you can make AI your assistant, and not your replacement? I asked ChatGPT to outline the instructions above; and this fill-in-the-blanks a “Topic Mining Sheet” you can use daily to systematically turn Google “near me” trends into great call-in topics.
Oh, and from the website for that Australian station: “We are an inclusive workplace embracing diversity in all its forms.” You do the punchline.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
A new talk show called “Midnight Frequency” with host Carl Richardson is debuting on Twitch and
YouTube that will stream live from 10:00 pm to 1:00 am ET, beginning this Friday (5/9). The show is being produced by Joshua Chaires and will be available on Spreaker and iHeartRadio beginning this month. Richardson says his goal is to eventually make the show available to terrestrial radio stations all over the country via XDS feed. Find out more about the show by visiting NWDN.net.
Edison Research releases its Top 50 Podcasts in the U.S. based on reach for Q1 2025 among weekly podcast listeners ages 13+. The list ranks podcasts based on total audience reach from Edison
Podcast Metrics. The top six podcasts are unchanged in rank from the previous chart from Edison with “The Joe Rogan Experience” at #1, followed by “Crime Junkie” at #2, and “The Daily” at #3. Other radio-related podcasts of note include “The Ramsey Show” at #20, “The Dan Bongino Show” at #21, “The Ben Shapiro Show” at #22, and “The Shawn Ryan Show” at #29. See the full chart here.
Details are incomplete but TALKERS is being informed that progressive talk host Sam Greenfield has
died. During his career, Greenfield hosted radio talk shows at WEVD, WWRL, and WVNJ in the New York City market. Recently, he’d been producing talk content posted to his YouTube channel. Information posted on the Democratic Underground message board indicates that Greenfield had been in some sort of occupational therapy and rehabilitation when he contracted COVID and died from pneumonia.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Tariffs / U.S.-China Trade War / The Economy
2. Trump’s Alcatraz Plan
3. Trump’s NBC Interview
4. Houthis Strike Israel
5. Student Loans Payback Resumes
Salem Media Group issues a statement saying Salem Radio Network host Dennis Prager will be delayed in his return to the airwaves, due to a setback in his recovery from a spinal cord injury. The
company had been hopeful Prager would be ready to start hosting an hour of content by June. SDRN says that in the meantime, it will continue airing the Jack Posobiec show in the 2:00 pm ET hour. Salem says, “Jack has done a fabulous job there for months. SRN transitioned Charlie Kirk into the Dennis Prager hours of 12:00 noon to 2:00 pm ET on March 31, one month ago. While it is nearly impossible to replace an icon like Dennis, our affiliates have made that transition work. Listeners love the Charlie Kirk show, while at the same time are missing Dennis. We will continue to keep watching the recovery for Dennis and pray for his improvement.”
Reporting its operating results from the first quarter of 2025, SiriusXM reveals revenue of $2.07 billion, a decrease of 4% from the same period in 2024. The company reports net income of $204 million. SiriusXM self-pay subscribers decreased by approximately 303,000, a 16% improvement compared to
the same period last year. Self-pay monthly churn was 1.6%, compared to 1.7% in the first quarter of 2024. The company ended the quarter with approximately 33 million total subscribers. In a conference call with investors, 
CEO Jennifer Witz said the company is re-focusing on in-car listening after its less-than-successful attempt to become a leader in streaming content. She says, “We entered 2025 focused on what we do best: delivering standout experiences to our core subscribers, curating compelling content, strengthening our advertising business, and enhancing the value of our service. Today, we’re operating with greater discipline, improving execution across the board, and reallocating capital toward the areas where we see the greatest impact. We’re building a more focused, more efficient SiriusXM — aligned around what matters most to our listeners and our business — and I’m pleased with how we’ve started the year.”
Here are the most talked about stories of the past week (4/28-5/2) on news/talk radio and related talk media according to TALKERS:
Stories
1. Trump’s First 100 Days / Polling Numbers
2. Tariffs / U.S.-China Trade War / The Economy
3. U.S.-Ukraine Minerals Deal
4. Russia-Ukraine War
5. DOGE / Musk and Tesla
6. Canadian Elections
7. Deportations / Abrego Garcia Case
8. Trump vs Harvard
9. Kamala Harris Speaks Out
10.Belichick-Girlfriend Flap
People
1. Donald Trump
2. Xi Jinping
3. Volodymyr Zelensky
4. Vladimir Putin
5. Elon Musk
6. J.D. Vance
7. Mark Carney
8. Kilmar Abrego Garcia
9. Joe Biden / Kamala Harris
10.Bill Belichick / Jordon Hudson
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
FOX News Channel’s “FOX & Friends” founding co-host Steve Doocy is taking on a new coast-to-coast co-hosting role for the show in which he’ll relocate to Florida and broadcast from cities and
towns across the country, “bringing viewers unparalleled access and insight to the people, places and issues that make up America.” FOX News Media EVP of morning programming & program development Megan Albano says, “For nearly 30 years, Steve has been a force on the curvy couch with his signature smile and wit. His relationship with our audience is unmatched and we are looking forward to him taking his trademark style from the couch to cities across America’s heartland where he will co-host from diners to pickleball courts and more and finally not have to drive across the George Washington Bridge at 3:30 am every morning.”
Cumulus Media reports its operating results for the first quarter of 2025 and says net revenue was $187.3 million, a decline of 6.4% from the same period in 2024. The company’s net loss increased to $32.4 million compared to the net loss of $14.2 million it reported in Q1 of 2024. Cumulus president
and CEO Mary Berner says, “For the first quarter, we delivered revenue in line with pacing guidance despite worsening economic headwinds reflecting, among other things, the imposition of tariffs that have depressed both 
consumer and advertiser sentiment. However, with that backdrop, what remains constant is our relentless focus on actions to mitigate the impacts of the macro environment. For example, we accelerated growth in our digital marketing services business, which was up 30% for the quarter; leveraged our entire platform to capture demand opportunities; and drove additional annualized cost reductions of $7.5 million. Moving forward, we will continue to execute these strategies while simultaneously working to fundamentally transform the way we use and leverage our key assets.”
iHeartMedia names Leon Williamson market president for the Memphis/Tupelo area. Williamson most recently served as market president and SVP of sales for the company’s Indianapolis operations. iHeartMedia Kentucky/Memphis area president Kristy Beebe. She says, “Leon brings a wealth of
experience and a proven track record of success in our industry. His leadership and vision will be instrumental in driving our continued growth and success in the Memphis and Tupelo markets. Leon is not only a seasoned professional but also a dedicated supporter of the community actively involved in various initiatives, demonstrating his commitment to making a positive impact. This passion for service and his strategic approach to market challenges make him the perfect fit for this role. I am confident that under Leon’s leadership, we will achieve new heights and continue to deliver outstanding results for our clients and partners.”
The Museum of Broadcast Communications releases the selection of the 24 Radio Hall of Fame 2025
nominees that were chosen by the nominating committee with input from the radio industry and listeners. Voting begins May 27 and runs through June 16. The top six vote-getters will be inducted as part of the 2025 Radio Hall of Fame Induction class. Nearly 1,000 industry members will receive a ballot on Tuesday, May 27. Nominees from spoken word formats include: Bob Sirott, Colin Cowherd, Joey Reynolds, John & Ken, and Larry Elder.
WGN, Chicago Adds Ted Cruz Show. WGN Radio is adding the Premiere Networks program “Verdict with Ted Cruz” lineup airing Sunday nights at 8:00 pm The program is hosted by Texas Republican Senator and Commerce Committee Chairman Ted Cruz and national radio personality and political commentator Ben Ferguson.
BIA Blogs Offer Tariffs Guidance. BIA Advisory Services is examining the potential effects of new tariffs on local advertising and drafted a report titled, “Understanding Tariff Impact on Local Advertising: Business Vertical Analysis Part 1 and 2.” In two new blogs drawing from that report, BIA offers “When Trade Wars Hit Home: Tariffs and Local Ad Markets,” Part 1 and Part 2 in which it explores how the Trump administration’s trade policies may force businesses to rethink their local advertising strategies, tracking possible changes in advertising spending.
In an op-ed piece published in The Daily Caller, FCC Commissioner Nathan A. Simington – with newly appointed chief of staff Gavin M. Wax – makes the case for American reindustrialization to effectively compete with China. He says, “Today, a growing fraction of China’s manufacturing strength
lies in its ability to deploy high-end, labor-light, automation-heavy processes at scale. It’s a productivity story now, driven by robotics, industrial AI, and, most crucially, advanced 5G infrastructure deployed as an industrial platform — not just as a consumer gimmick.” He adds, “Compare this with our own policy environment, where even the best private sector players are hamstrung by outdated regulations, capricious permitting processes, and the dogma that government shouldn’t pick winners — especially in telecom or manufacturing. That ideology might have made sense in the 1990s, but it’s lethal to the future of our telecommunications industry now, and in consequence, our manufacturing future.” See the entire op-ed here.
According to its 2025 Radio Salaries Report (produced in partnership with Syracuse University’s Newhouse School of Public Communications) radio salaries that lagged following COVID-19 – with
three stagnant years below inflation and a net drop of 2.5% last year – appear to be rebounding. RTDNA says reported salaries are increasing 14.5%. “Employees who contribute to the web were among the higher earners, which brought the figures up. Additionally, commercial stations often matched or exceeded the wages of non-commercial stations — an uncommon trend historically.” See more about the report here.
Salem Media Group enters into a strategic new agreement with the faith-based music and entertainment radio show “KeepTheFaith” and will air it on 38 of its stations. Salem CEO David
Santrella says, “We’re excited to welcome ‘KeepTheFaith’ back to our airwaves. For more than a decade, they’ve been a vital programming partner with content that’s unmatched in our industry. Listener enthusiasm and advertiser confidence played a major role in our decision to feature the show on our teach/talk stations. With over 4 million monthly listeners, we’re excited to continue to partner with ‘KeepTheFaith.’”
CTBS Show Hosts Vice President. The Premiere Networks nationally syndicated program “Clay Travis & Buck Sexton” hosted Vice President J.D. Vance yesterday in recognition of the first 100 days of the Trump administration. Topics discussed included tariffs, manufacturing in America, and immigration.
CNN Audio Launches Donie O’Sullivan Program. CNN Audio’s newest podcast series is called “The Account” and the first season is “Persuadable with Donie O’Sullivan,” in which the CNN senior correspondent investigates how and why some individuals are susceptible to modern conspiracy theories.
The most discussed stories yesterday (4/29) on news/talk radio and related talk media according to TALKERS research:
1. Trump’s First 100 Days
2. Tariffs / U.S.-China Trade War / The Economy
3. Deportations / Abrego Garcia Case
4. Trump vs Harvard
5. Canadian Elections
Afternoon drive talk host Tyrone Johnson exits Beasley Media Group’s sports talk WPEN-FM, Philadelphia “97.5 The Fanatic” after three years leading the afternoon drive show. Crossing Broad
reports that Johnson tweeted on Friday afternoon: “It was a good run. I regret nothing.” The story notes that Johnson – producer and co-host – took over hosting the afternoon show in 2022 after Mike Missanelli’s departure. The most recent iteration of the show included Rickey Bo and Sylvana Kelleher and Crossing Broad says the show’s ratings were on par with the station’s morning show ratings. Read the full story here.
By Holland Cooke
Consultant
Write news copy the way you would tell someone the story in person.
Avoid news-speak, such as:
Visualize a listener – one person – and make eye contact. You’ll matter more.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
Key Networks is partnering with cable news network NewsNation to syndicate a radio simulcast of NewsNation’s primetime two-hour special, “CUOMO Town Hall: The First 100 Days,” that will air live
on Wednesday (4/30) from 8:00 pm to 10:00 pm ET. The special is being moderated by anchor Chris Cuomo, along with Bill O’Reilly and Stephen A. Smith, plus a live phone interview with the president. The program originates from New York and will showcase Trump administration officials including Health and Human Services Secretary Robert F. Kennedy Jr., alongside leaders of the Democratic Party. The town hall will be held in front of a live studio audience comprised of Democrats, Republicans, and independent voters.
The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:
1. Trump Approval Ratings
2. Tariffs / U.S.-China Trade War
3. Colorado Underground Nightclub Raid
4. Deportations-Detentions
5. Pope Francis Funeral
WHO, Des Moines afternoon drive talk host Simon Conway was among the talk hosts invited to the White House to speak with administration officials recognizing the first 100 days of the Trump administration. Conway tells TALKERS he has interviewed White House Press Secretary Karoline Leavitt, deputy assistant to the president and senior director for counterterrorism Dr. Sebastian Gorka, and Border Czar Tom Homan. He’s pictured above with Education Secretary Linda McMahon. Conway’s afternoon show simulcasts on WMT, Cedar Rapids and WOC, Davenport, Iowa. He also hosts of “Good Morning Orlando” on WFLF.
Audacy promotes Jenny Nelson chief marketing officer. In this role, Nelson will oversee all Audacy’s
marketing efforts, including brand/design, research, B2B marketing/activation and corporate communications. The company says she will also continue to focus on sales enablement and supporting Audacy’s local and national sales. Most recently, she served as EVP marketing solutions & strategy.
iHeartMedia names David Hillman EVP, chief legal officer and secretary. Hillman will oversee all legal matters for the company, including the compliance, regulatory and corporate governance functions, as
well as the company’s Government Affairs, Business Affairs and Privacy teams. Hillman was most recently chief legal officer for Venu Sports. iHeartMedia chairman and CEO Bob Pittman comments, “David has very relevant experience across a range of media businesses, as well as specific familiarity with the audio industry. We believe his wealth of experience will make him an ideal addition to the iHeart executive team as we continue to grow our momentum as the #1 audio company in America.”
Urban One to Reveal First Quarter Results. Urban One announces that it will hold a conference call for investors, analysts and other interested parties to discuss its results for the first fiscal quarter of 2025 on May 13 at 10:00 am ET.
Ted Cruz Podcast to Air in Detroit. Adell Media announces its Detroit radio station WFDF-AM “Detroit’s News Talk Superstation” begins airing “Verdict with Ted Cruz” to its weekend lineup, effective April 27, 2025.
SiriusXM to Broadcast from Pope’s Funeral. SiriusXM will provide live, on-location coverage of the funeral Mass of His Holiness Pope Francis from St. Peter’s Basilica in Vatican City on Saturday 3:30 am ET on The Catholic Channel with the funeral Mass expected to begin at 4:00 am ET. Father Dave Dwyer and Lino Rulli, hosts on The Catholic Channel, will lead the broadcast live from Rome, offering commentary, prayers, and reflections throughout the liturgy.
Here are the most talked about stories of the past week (4/21-25) on news/talk radio and related talk media according to TALKERS:
Stories
1. Tariffs / U.S.-China Trade War
2. Financial Markets / Fed Chair Powell’s Status
3. Russia-Ukraine War / Israel-Gaza War
4. Abrego Garcia Deportation Case
5. Pope Francis Dies
6. Google Anti-Trust Ruling/Meta Anti-Trust Case
7. Hegseth Signal Chat Controversy
8. Iran Nuclear Talks
9. State Dept. Reorganization
10.“60 Minutes” Producer Quits
People
1. Donald Trump
2. Xi Jinping
3. Jerome Powell
4. Volodymyr Zelensky
5. Kilmar Abrego Garcia
6. Pope Francis
7. J.D. Vance
8. Elon Musk
9. Pete Hegseth
10.Bill Owens
To see the full TALKERS Stories, Topics, and People Charts, please click HERE.
A statement from Cumulus Media indicates that the company is moving its stock from trading on the NASDAQ to trading on the OTC (over-the-counter) market. Cumulus was set to be delisted from
NASDAQ after failing to bring its stock price above $1 for the required period of time. The statement says the company will do this “rather than investing time, effort, and cost into developing a plan to remain on NASDAQ.” The change takes effect on May 2 and solely impacts the trading venue. “The CMLS ticker remains the same and it does not affect the company’s operations. Cumulus remains focused on executing its strategy and driving long-term growth.”
Red Apple Media makes the news reported earlier this week by the New York Post official that legendary New York Yankees play-by-play announcer John Sterling will host an hour-long sports talk show on Saturdays at 4:00 pm. Sterling says, “This is a thrill… the ballgame’s NOT over. I am eager to connect with sports fans on 77 WABC and looking forward to bringing the biggest names in sports on the air to share their stories and insights with listeners.”
FOX Sports Radio Lands in Palm Springs. Arrington Broadcasting LLC’s KFSQ-AM, Palm Springs is now broadcasting FOX Sports Radio’s lineup of sports talk content. Station owner and GM Brian Arrington says, “We’re proud to welcome FOX Sports 1270 AM to the Coachella Valley! It’s an exciting moment to bring some of the biggest names in sports/talk – Dan Patrick, Colin Cowherd, Doug Gottlieb, and more – right here to Palm Springs.
LABF Announces 2025 Giants of Broadcasting Awards. The Library of American Broadcasting Foundation is recognizing trailblazing industry leaders for lifetime achievements during the 2025 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony on November 14 at Gotham Hall in New York City. Inductees includes ABC News’ David Muir, Rick Dees, and sportscaster Lesley Visser.
PodcastOne partners with Flightpath to use its predictive analytics platform. PodcastOne says the move will provide its sales and operations teams with the tools to optimize yield, unlock revenue potential, execute faster,
and make more strategic decisions. PodcastOne director of podcast business Michal Ksepko says, “Flightpath gives us the clarity and efficiency we need as our business scales. From forecasting to cross-platform analysis, their tools are helping us operate smarter and drive stronger results for both our creators and brand partners.”