Industry News

Audacy’s WSKY-FM, Gainesville-Ocala Unveils New Program Lineup

Audacy announces that news/talk WSKY-FM, Gainesville-Ocala “97.3 The Sky” makes some programming changes that will take effect on Labor Day. Premiere Networks’ “Glenn Beck Program” (10:00 am to 12:00 noon) and the “Clay Travis and Buck Sexton Show” (12:00 noon to 3:00 pm) join the lineup. Radio America’s “The Dana Show” with Dana Loesch shifts to theim 10:00 pm to 1:00 am slot. Additionally, the station adds new weekend shows including Compass Media Networks’ “The Erick Erickson Show” (Saturdays, 1:00 pm to 4:00 pm), FOX News Radio’s “FOX Across America” with Jimmy Failla (Saturdays, 6:00 pm to 8:00 pm), and Todd Herman (Sundays, 7:00 pm to 9:00 pm). Audacy Gainesville-Ocala SVP and market manager Peter Rothfuss states, “These strategic changes mark the most significant additions to the station’s talk show roster in years, reinforcing its position as North Central Florida’s premier news and opinion-leading station. The fresh lineup showcases the most influential voices in the region and is designed to propel ‘The Sky’ towards unprecedented growth, especially as the station approaches the highly anticipated election season.”

Industry News

Yesterday’s (8/9) Top News/Talk Media Stories

The indictments of former President Donald Trump, including the revelation of a previously secret memo to overturn the 2020 election and special counsel’s securing a warrant to search Trump’s Twitter account; the Hunter Biden “on hold” plea deal and calls for an investigation into the Biden family finances; President Joe Biden announces rules restricting investment in Chinese artificial intelligence; the FBI kills Utah man who allegedly threatened Biden; Ecuador presidential candidate Fernando Villavicencio is assassinated at a campaign event; Ukraine’s slow counteroffensive against Russian troops; and the deadly wildfires in Hawaii were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Salem Media Group Second Quarter Revenue Declines 4.2%

Salem Media Group total revenue for the second quarter of 2023 was $65.8 million, a decrease of 4.2% from Q2 of 2022. The company reports an operating loss of $4.1 million compared to operating income of $7.3 million reported in Q2 of 2022. Salem posts a net loss of $7.1 million for the second quarter of this year, compared to a net income of $9.1 million reported for Q2 of 2022. Looking at the company’s operating results by segment, Netim Broadcast revenue decreased 5.3% to $49.7 million from $52.5 million; Station Operating Income decreased 43.5% to $6.2 million from $10.9 million; Same Station net broadcast revenue decreased 5.8% to $49.4 million from $52.4 million; and Same Station operating income decreased 37.7% to $6.8 million from $10.9 million. Digital Media revenue increased 0.5% to $10.9 million from $10.8 million, and Publishing revenue decreased 3.5% to $5.2 million from $5.4 million. Salem reports that as of June 30, 2023, the company was not in compliance with its fixed charge coverage ratio. On August 7, 2023 it signed a forbearance whereby the bank agreed not to exercise remedies on the default during the month of August. Additionally, the notional amount of the revolver was reduced from $30 million to $25 million with a minimum availability of $1 million. The interest rate associated with the revolver increased by two percentage points effective July 1, 2023 through the date of the forbearance amendment.

Industry News

WTOP Names Three to News Director Roles

Hubbard Broadcasting’s all-news WTOP-FM, Washington, DC announces that three news pros are named to news director roles for the station. Monique Hayes is promoted to AM broadcast news director; Bill McFarland joins WTOP as PM broadcast news director; and Giang Nguyen joins the station as digital news director. Hayes has been serving with the station for the past two years, most recently as assignments manager. She says, “Thisim is a great opportunity to help lead one of the best newsrooms in the area. I look forward to coaching and training future newsroom leaders and collaborating with our veteran journalists. I am excited to work with this new management team to deliver great local coverage of Washington, DC, and the surrounding communities.” McFarland comes to WTOP from NBC Boston, Telemundo Boston and New England Cable News where he was assistant news director. Nguyen recently served as a multimedia reporter in local markets in Kansas (WIBW-TV) and Illinois (WQAD-TV) as well as having worked at CNN, Radio Free Asia, NHK World and CCTV America in both reporter and assignment editor roles. WTOP director of news and programming Julie Ziegler comments, “I am so excited to have the force of Monique, Giang and Bill behind our daily newsroom operations. Having their combined talents on both the broadcast and digital sides is exactly what we need to meet our daily mission of delivering the most compelling content to our listeners and readers across all platforms.”

Industry News

FSR’s Rob Parker Enters NABJ Hall of Fame

FOX Sports Radio personality Rob Parker – co-host of “The Odd Couple with Chris Broussard and Rob Parker,” MLB Network analyst, and founder/editor of MLBbro.com, was inducted into the National Association of Black Journalists (NABJ) Hall of Fame on August 4, in Birmingham. NABJ says Parker was honored for hisim 37-year career in journalism, during which he broke barriers and uplifted young sports writers. Parker says, “There’s nothing better than being honored by your own people, your peers, so this is very special to me. I want to thank my family, my friends, all the people who have supported me throughout the years, all my mentees – they fuel me, they inspire me every day. How I got here is that plenty of people helped me along the way, and that’s what it’s all about.” Premiere Networks president Julie Talbott says, “We couldn’t be more proud of Rob. He truly deserves this recognition for his trailblazing career in sports journalism, and for his continuing efforts to elevate and mentor the next generation.”

Industry News

Benztown Launches Role Callers Service

Benztown announces the launch of Role Callers, “an exciting and innovative new on-air enhancement service for radio stations that need to shake up their sound.” Benztown says, “Role Callers provides stations with paid phone actors that offer high-engagement content perfect for drive time or anytime. Role Callers delivers highest qualityim voice acting services for cash or barter, directed by Benztown producers in collaboration with station program directors and producers, and totally customized to their needs… The actors call in to radio stations, asking questions, playing along with comedy bits, sharing local information, talking up contests and promotions, and more – all according to the specific needs of each station.” Benztown president Dave “Chachi” Denes says, “We live in a digitally overloaded world, and human interaction and connectivity have become increasingly crucial. Role Callers serves as an invaluable tool, effectively sparking live listener engagement on some of the nation’s most prominent morning shows.”

Industry News

iHeartMedia Second Quarter Revenue Down 3.6%

Reporting its operating results for the second quarter of 2023, iHeartMedia reveals net revenue of $920 million, a decline of 3.6% over the same period in 2022. The company reports an operating loss of $897 million compared to the operating income of $82.9 million it reported in Q2 of 2022. After posting a net income of $15.1 million in the second quarter of 2022, the company reports a net loss of $882.9 million in Q2 of 2023. Looking atim iHeartMedia’s financial by segment, broadcast radio revenue was $429 million, a decline of 7.2% over Q2 of 2022. Network radio was $122 million (down 4.2%), digital revenue (excluding podcast) was $164 million (down 1.6%), and podcasting revenue was $96.7 million (up 12.9%). iHeartMedia chairman and CEO Bob Pittman says, “We are pleased to report that our second quarter 2023 results reflected Adjusted EBITDA slightly above the midpoint of the guidance range, and more than double the Adjusted EBITDA we generated in the first quarter, and our consolidated revenue were above the guidance range. The continued positive performance of our Digital Audio Group, led by our Podcasting business, and the significantly improved relative performance of our Multiplatform Group during this soft advertising period, are encouraging metrics for us, and we’re seeing indications of improving macroeconomic trends which we expect to have a positive impact for us in the second half of the year, with most of that impact in Q4.”

Industry News

Cumulus Sues Dan McDowell and Jake Kemp for Violating Non-Compete

Cumulus Media is filing suit in U.S. District Court in Northern Texas against former KTCK-AM/FM, Dallas-Fort Worth personalities Dan McDowell and Jake Kemp claiming the duo are in violation of several clauses in their contracts with the company. If you recall, McDowell and Kemp left Cumulus last month after they were unable toim come to terms on a renewal to remain with “The Ticket.” The sticking point was their desire to explore digital initiatives outside of their work with Cumulus. They have since launched a podcast via Patreon that Cumulus says violates their six-month non-compete. The company also alleges the two have violated the non-solicitation and non-disparagement clauses of their contract. It alleges the duo have “commandeered” company-owned social media accounts, threatened to release “conversations Defendants illicitly recorded” with company executives. Cumulus is seeking “emergency injunctive relief” plus attorneys’ fees and costs.

Industry News

KIRO-FM, Seattle Announces New Midday and Evening Shows

Bonneville International announces that after an extended search, it is announcing the addition of two new programs to the lineup at news/talk KIRO-FM, Seattle “Newsradio, 97.3 FM.” After the untimely death of early afternoon host Dori Monson in late 2022, KIRO-FM welcomes Jack Stine (below left) and Spike O’Neill (below right) as permanentim hosts of the 12:00 noon to 3:00 pm program, effective Monday (8/14). They have been the interim hosts since February. Additionally, Jake Skorheim has assumed hosting duties for the evening program “KIRO Nights.” Skorheim was the producer for the Dori Monson show from 2009 through 2016. Bonneville Seattle director of news and talk improgramming Bryan Buckalew says, “I’m thrilled about these new shows, and I hope our audience will be too. Listeners can expect dynamic conversations based on the top news stories of the day, keeping our community informed and entertained. Jack and Spike have good chemistry and a keen sense of humor. They do a great job of blending informative discussions with lighthearted banter. In an era marked by divisiveness, Jack and Spike emphasize common ground over polarizing debates. Their show demonstrates the power of dissecting complex issues rather than simply magnifying superficial differences.” Buckalew adds, “I couldn’t be more excited to have Jake back in the building. He is thoughtful, creative, and has a great sense of humor. I look forward to listening as Jake develops his distinct voice and builds an audience across a diverse range of digital platforms.”

Industry News

Round One of July PPMs Released

imThe first of four rounds of ratings information from Nielsen Audio’s July 2023 PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union. Nielsen’s July 2023 sweep covered June 22 – July 19. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York City, Red Apple Media news/talk WABC-AM/WLIR-FM sheds two-tenths to finish with a 3.2 share (weekly, 6+ AQH share) and falls back to the #11 rank, while Audacy’s crosstown all-news WINS-AM/FM rises six-tenths to a 4.9 share and climbs to the #6 rank. In Chicago, Nexstar Media Group news/talk WGN adds two-tenths for a 3.2 share finish that lifts it to the #10 rank, while Audacy’s crosstown all-news WBBM-AM/WCFS-FM tacks on four-tenths to finish the survey with a 5.0 share but falls back to the #4 rank. And in San Francisco, Audacy all-news KCBS-AM/KFRC-FM rises eight-tenths to wrap the survey with a 6.7 share that leaves it ranked #2, while Cumulus Media’s crosstown news/talk KSFO dips one-tenth for a 1.9 share finish good for the #17 rank. See Mike Kinosian’s complete Ratings Takeaways for this group of markets here.

Ratings Takeaways

July 2023 PPM Ratings Takeaways – Part One

imJuly 2023 PPM Data – Information for the July 2023 ratings period has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union.

Nielsen Audio’s July 2023 sweep covered June 22 – July 19.

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are June 2023 – July 2023 (6+). 

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.4 – 3.2, -.2, #10 to #11

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.3 – 4.9, +.6, eighth to sixth

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 2.7 – 2.6, -.1, anchored at #13

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.1 – 2.8, -.3, locked at #12

Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 3.4 – 3.7, +.3, repeats in tenth-place

WNYC-FM cluster-mate WNYC-AM .8 – 1.5, +.7, #26 to #20

Number One 6+: iHeartMedia adult contemporary WLTW, ninth month in a row, 7.6 – 7.7, +.1

Largest 6+ June 2023 – July 2023 Increase: public radio news/talk WNYC-AM (+.7)

Largest 6+ June 2023 – July 2023 Decrease: Spanish contemporary WXNY (-.7) 

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.3 – 4.2, -.1, remains in fifth-place

News: Audacy-owned KNX-FM “News 97.1” steady at 2.8, #12 to #11

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy classic hits-oldies KRTH, fifth month in succession, 5.9 – 6.8, +.9

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KRTH (+.9)

Largest 6+ June 2023 – July 2023 Decrease: regional Mexican KBUE (-.8)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.0 – 3.2, +.2, #11 to #10

News: Audacy’s WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” 4.6 – 5.0, +.4, third to fourth

Sports Talk: Audacy-owned WSCR “670 The Score” (Cubs) 2.6 – 2.5, -.1, repeats at #14

Public Radio News/Talk: Chicago Public Media’s WBEZ 2.5 – 2.7, +.2, #15 to #12  

Number One 6+: iHeartMedia adult contemporary WLIT, tenth straight month, 7.2 – 7.0, -.2

Largest 6+ June 2023 – July 2023 Increase: triple A WXRT (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: classic rock WDRV (-.7)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 2.0 – 1.9, -.1, #18 to #17

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 5.9 – 6.7, +.8, anchored in the runner-up slot

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.7 – 2.9, +.2, #11 to #10

Public Radio News/Talk: KQED, Inc.-owned KQED 5.3 – 4.6, -.7, repeats in fourth-place  

Number One 6+: Bonneville adult contemporary KOIT-FM, fourth month in succession, 7.8 – 8.1, +.3

Largest 6+ June 2023 – July 2023 Increase: 1980s hits KOSF (+.9)

Largest 6+ June 2023 – July 2023 Decrease: CHR KMVQ (-1.0)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.7 – 3.9, +.2, repeats in ninth-place

News: None in the top twenty

Sports Talk: Cumulus Media’s KTCK “Sports Radio The Ticket” 5.1 – 4.7, -.4, continues in the runner-up slot  

Audacy-owned KRLD-FM “105.3 The Fan” (Texas Rangers) 2.4 – 2.5, +.1, steady at #16

Public Radio News/Talk: North Texas Public Broadcasting’s KERA 2.3 – 2.7, +.4, #17 to #15

Number One 6+: Audacy classic hits-oldies KSPF, second month in a row, 5.4 – 5.3, -.1

Largest 6+ June 2023 – July 2023 Increase: adult hits KJKK (+.8)

Largest 6+ June 2023 – July 2023 Decrease: country KPLX (-.6)

Note: Audacy classic hits-oldies KLUV “Nobody Plays More 80s” remains in the format and stays at #1; however, it changes calls to KSPF as “98.7 The Spot.”

HOUSTON

 News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 3.6 – 4.0, +.4, #11 to #9

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock KGLK first month, 6.8 – 7.0, +.2

Largest 6+ June 2023 – July 2023 Increase: contemporary Christian KSBJ; urban contemporary KQBT; Spanish contemporary Christian KHVU; and gospel KROI (+.5)

Largest 6+ June 2023 – July 2023 Decrease: adult contemporary KODA (-2.0)*

*Represents the largest June 2023 – July 2023 decrease (6+) of any station from these 12 PPM-markets

Note: iHeartMedia adult contemporary KODA had been #1 the last 28 months.

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” flat at 6.5, locked in third-place

News: None in the top twenty

Sports Talk: Dickey Broadcasting’s WCNN “The Fan” (Braves) 2.8 – 3.3, +.5, repeats at #14

Audacy-owned WZGC “92.9 The Game” 2.2 – 2.3, +.1, #17 to #18

Public Radio News/Talk: Atlanta Public Schools’ WABE 2.7 – 3.5, +.8, #15 to #9

Number One 6+: Cox Media Group classic hits-oldies WSRV, seventh successive month, 10.4 – 9.6, -.8

Largest 6+ June 2023 – July 2023 Increase: public radio news/talk WABE (+.8)

Largest 6+ June 2023 – July 2023 Decrease: classic hits-oldies WSRV (-.8)

PHILADELPHIA

News/Talk: None in the top twenty

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.3 – 5.6, +.3, seventh to fourth

Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 3.8 – 4.6, +.8, tenth to ninth

Public Radio News/Talk: WHYY-owned WHYY flat at 4.2, ninth to tenth

Number One 6+: Beasley Media Group classic rock WMGK, third straight month, 10.6 – 9.8, -.8

Largest 6+ June 2023 – July 2023 Increase: sports talk WIP (+.8)

Largest 6+ June 2023 – July 2023 Decrease: country WXTU (-1.1)

LONG ISLAND

News/Talk: Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 2.5 – 1.9, -.6, #16 to #18

News: Audacy-owned WINS-FM “1010 WINS All News 92.3 FM” flat at 3.7, ninth to seventh

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 3.3 – 3.2, -.1, tenth to ninth

Sports Talk: Audacy’s WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.4 – 3.4, -1.0, fifth to eighth

Public Radio News/Talk: None in the top twenty

Number One 6+: Cox Media Group classic rock WBAB, fifth month in a row, 6.7 – 8.5, +1.8

Largest 6+ June 2023 – July 2023 Increase: classic rock WBAB (+1.8)**

Largest 6+ June 2023 – July 2023 Decrease: sports talk WFAN (-1.0)

**Represents the largest June 2023 – July 2023 increase (6+) of any station from these 12 PPM-markets

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .3 – .4, +.1, locked at #19

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, fourth straight month, 7.2 – 8.9, +1.7

Largest 6+ June 2023 – July 2023 Increase: classic hits-oldies KOLA (+1.7)

Largest 6+ June 2023 – July 2023 Decrease: Spanish contemporary KLLI (-.6)

SAN JOSE

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.4 – 1.7, +.3, #18 to #20

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” steady at 6.3, third to first 

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 4.5 – 5.2, +.7, seventh to fifth

Public Radio News/Talk: None in the top twenty

Number One 6+: news KCBS-AM & KFRC, first month, unchanged at 6.3

Largest 6+ June 2023 – July 2023 Increase: urban AC KBLX (+1.4)

Largest 6+ June 2023 – July 2023 Decrease: CHR KMVQ (-1.6)

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 5.5 – 6.5, +1.0, repeats in third-place 

iHeartMedia-owned WOR “710 – The Voice of New York” flat at 1.0, stays at #19

WKXW’s internet stream .3 – .9, +.6, #20

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.5 – 2.3, +.8, #16 to #13

WINS-FM cluster-mate WCBS-AM “News Radio 880” (Mets) 1.0 – .9, -.1, #19 to #20

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 4.6 – 4.2, -.4, sixth to eighth

Good Karma Brands‘ WEPN-FM “98.7 ESPN New York” 1.0 – .9, -.1, #19 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia classic rock WAXQ, first month, 8.4 – 7.8, -.6

Largest 6+ June 2023 – July 2023 Increase: adult contemporary WLTW (+1.1)

Largest 6+ June 2023 – July 2023 Decrease: Spanish tropical WSKQ (-1.1)

Up next: July 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

Pending Business: The Agony of Complacency

By Steve Lapa
Lapcom Communications Corp
President

imWhat happens when the world-wide leader is for sale? When they stopped spanning the globe 25 years ago, I thought the budget cut would help the leader. I could still hear the great Jim McKay describing the agony as Vinko Bogataj rolled down that ski slope in utter defeat. There were so many different images of the thrill of victory, but for most of the 37 seasons of “Wide World of Sports,” the agony of defeat was forever connected to that helpless Yugoslavian skier.

Maybe the real story of Disney/ABC/ESPN’s “Wide World of Sports” is lost in the silo of being first in on the marketing ladder and not recognizing opportunity.

The world-wide leader was the first to televise Wimbledon, the Indy 500, and who could forget the Pro Bowlers Tour? Not recognizing the need to expand into targeted sports coverage, pre-empt competitive efforts, and experiment with new media may be a flaw in an otherwise crown jewel. Did Mickey Mouse see the “Rugrats” coming? You mean history repeats itself when the successful get complacent and positive paranoia is the domain of the dot-com entrepreneurs?

Ok, it’s getting a little heavy here. This column is about sales and marketing, not business theory or case studies. Or is it?

The lessons here are classic and are a direct connect to your commission check.

ESPN is searching for answers, and when billions in ad sales, cable fees, streaming subscriptions and theme park attendance isn’t enough to goose the growth curve, well, Houston, we’ve got a problem. But let’s learn how to work with what surrounds us.

— What are the biggest challenges to your business base?

— Can you identify the challenges in your control, and which are not?

— How would you rank your competitors?

— As your local ad market shifts into more digital advertising, who are the winners?

— Can you name the five biggest digital-social media ad spenders in your market?

— Do you keep updated on new ad marketing opportunities presented to your clients?

Forgive the blurry lines that connected the dots in the Disney-ABC-ESPN story. The business lesson, however, is clear. Sellers can only control what they are asked to sell. But when complacency sets in at any level, take a time out and rethink your playbook.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Connie Welcomes the Stranger’s Call

By Holland Cooke
Consultant

imShe was the agent I enjoyed working with most over three decades I was an active real estate investor. We remain good friends, and her technique informs the work I do coaching agents – and attorneys and financial advisors and other professionals – who host ask-the-expert radio shows.

Understand the difference between “advertising” and “marketing”

Achievers like Connie do. Do you? Erroneously, these terms are often used interchangeably.

— Advertising asks shoppers to pick your product off a crowded shelf.

— Marketing makes them want to.

High-volume agents typically allocate 30% of net income to marketing, which produces leads. Lower-volume agents spend as much, or more, on advertising, which produces fewer leads. If you’re handing out mouse pads in the era of iPad, you’re late.

And you’re bucking human nature: Every…single…day, we are bombarded by SO many advertising pitches, that we lean-back-from commercials. But we lean-into storytelling, when the story hits home. One of the few things that can keep someone sitting in a parked car with the key on Accessories is the on-air attorney untangling the caller’s dilemma when it is REAL relatable.

im

“Can you recommend a plumber?”

The caller isn’t Connie’s client…yet. The stranger got her name from someone else Connie had helped. Reputation. Word-of-mouth. “Got a pen?” she asks. “I’m going to give you his cell number. And let me know if he can’t help you and I’ll recommend someone else who’s helped me lately.” THAT is marketing GOLD. Instant relationship.

As is the attorney whose weekend call-in show offers that “the lawyer is in, the meter is off.” One that I coached offers words-to-live-by: “If you want someone to think you can help them, help them.”

Expensive syndicated TV spots – or hokey locally produced ads – and look-alike billboards – all blur-together in a wall of noise. As do agents’ radio copy that “If I can’t sell your house, I’LL buy it!” and attorneys hedging that “If we don’t win, you don’t pay.”

Yes, advertise. But rather than squandering that airtime touting yourself, do a commercial disguised as an informative feature, snack-size how-to guidance. And offer more-about-that in a free download checklist or podcast or other asset on your memorable domain name website. Or “Ask me!” by calling your memorable phone number. Tell ‘em, rather than just trying to sell ‘em, and you’ll sell more of ‘em.

Big-spending competitors look alike. You can sound different.

It’s the oldest, most-proven concept in marketing: Free samples, of your expertise and comforting counsel. Your trusted voice can differentiate you. Done right, these shows have callers asking, “May I call you at the office on Monday?” even before the host invites them to. BUT…

In too many cases, that weekend show is a well-kept secret, under-promoted by the station, and only available in real-time…UNLESS…the radio show is just one element of a coordinated interactive multi-platform strategy, which harvests and addresses your prospects’ relatable concerns via podcast, social media, email, those commercials I describe above, and a voicemail tactic SO obvious that few spot the opportunity.

Lots of work? You bet! An organized production routine is key. Find a producer – a Robin to your Batman – who can keep that conveyor belt humming, and he or she is every bit the hero as Connie’s plumber.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books. Follow HC on Twitter @HollandCooke

Industry News

Audacy Q2 2023 Net Revenue Falls 6.6%

On Friday (8/4), Audacy reported its operating results for the second quarter of 2023. Net revenue for the period was $298.5 million, down 6.6% from the same period in 2022. The company posted an operating loss of $135.3 million, compared to operating income of $23.3 million reported in Q2 of 2022. Audacy reports a net loss of $125.8 million, compared to the net loss of $773,000 it reported for the second quarter of 2022. Breaking down the company’s revenue streams, Spot revenue (local and national) was $187.1 million (down 3.7%), whileim Network revenue was $20.8 million (down 4.4%). Digital revenue was $66.7 million (down 4%). Audacy also reports revenue based on radio format and says revenue from sports stations was $65.6 million (up 1.2%), while revenue from all-news and news/talk was $44 million (down 14.8%). Revenue from music-formatted stations was $ 145.3 million (down 8.3%). Audacy chairman, president and CEO David J. Field comments, “Second quarter net revenues were down 6.6% in line with our quarterly guidance, imreflecting challenging ad market conditions. During the quarter, we saw accelerated growth across certain of our key performance metrics including radio revenue share, station audience ratings, and digital platform usage. We also made meaningful progress on our ad tech and ad product roadmap as we work to develop important new pools of digital demand and growth… We have initiated discussions with our lenders to enhance our balance sheet and establish a strong financial footing to enable the company to capitalize on its growth opportunities. Notwithstanding current challenges, Audacy has established a prominent position as a scaled, leading multi-platform audio company distinguished by our exclusive premium content, top positions across the country’s largest markets, and unrivaled leadership in news and sports radio. We continue to invest in our people, platform, content, technology and capabilities and serve our listeners and customers with excellence. Ad market conditions remain challenging but have stabilized entering the third quarter. We are pacing down 4% with local spot considerably stronger than national spot. We expect Audacy’s Q3 revenues to decline by mid-single digits.”

Industry News

Cox Media Group Adds Digital Pros to Tulsa Station Group

Cox Media Group announces that it is adding two professionals to its Tulsa digital media team. Ben Dreblow moves from the company’s Houston operations to become Tulsa’s digital media director. CMG says Dreblow “hasim a proven track record of driving success for digital clients across broad spectrum of media, including broadcast television, newspaper, and radio. He brings with him a impassion for developing digital strategy that delivers results for local businesses.” Tyler Toti comes to Tulsa from CMG San Antonio to serve as digital client performance manager. CMG Tulsa VP and market manager Mark Shecterle comments, “Ben and Tyler have an impressive history of working collaboratively to develop successful digital media strategies for their client partners. Their expertise, coupled with CMG’s vast array of topline digital products, will create a powerful resource for Tulsa businesses. I’m thrilled to have them join our veteran team of market-leading media consultants.” CMG Tulsa operates news/talk KRMG-FM and three music-formatted stations.

Industry News

NAB Sides with Canadian Broadcasters in Meta News Blocking

The National Association of Broadcasters, in response to Meta blocking news on Facebook and Instagram for Canadian users after the passage of Canada’s Online News Act, joins the Canadian Association of Broadcasters in decrying the move. NAB president Curtis LeGeyt and CAB president Kevin Desjardins say in a joint statement, “As national associations representing broadcasters in the U.S. and Canada, the Nationalim Association of Broadcasters and the Canadian Association of Broadcasters strongly urge lawmakers to support legislation that enables news providers to negotiate with dominant digital platforms for fair terms and conditions when our content appears on their platforms. Meta – a nearly trillion-dollar company – repeatedly chooses to restrict news content for its users to avoid compensating news producers for the value it gains on their vital journalism. These retaliatory tactics demonstrate Meta’s monopolistic dominance over the advertising marketplace and its ability to dictate how radio and TV broadcasters, newspapers and others can reach audiences online. Rather than working to ensure its users have access to trusted news and information, Meta is holding news content on its platform hostage. Policymakers should not reward Meta’s coercive behavior. At a time when misinformation, disinformation and AI-generated content proliferate online, the future of democracy relies on the accessibility of fact-based, trustworthy journalism.”

Industry News

Newsmax Says Ratings Are “Surging”

Newsmax says that its surge in the Nielsen cable TV ratings continued through July registering “large weekday ratings boosts year over year, and FOX News continues to see significant declines. The July ratings book foundim Newsmax registered an impressive 88% percent jump in prime time, among all viewers, year over year. Nielsen also reported Newsmax witnessed 62% in total day and 56% in day-time ratings Monday through Friday.” Newsmax CEO Christopher Ruddy states, “It’s clear millions of Americans have made the switch to Newsmax, and they like what they see. They also like our powerhouse lineup starting with Greta Van Susteren every night at 6:00 pm Eastern.”

Industry News

Beasley Media Group Reports Q2 Revenue Decline of 2.1%

Reporting its financial operations for the second quarter of 2023, Beasley Media Group says net revenue for the period was $63.5 million, a decline of 2.1% over the same period in 2022. The company reported an operating loss of $4.5 million – the same as in Q2 of 2022 – and a net loss of $10.4 million, which was a smaller net loss than the $14.5 million loss it reported in Q2 of 2022. Beasley CEO Caroline Beasley comments, “Despiteim ongoing challenges related to the economy and softness in the national spot market, Beasley’s successful digital transformation, continued local audio leadership and revenue diversification initiatives, combined with our proactive initiatives to reduce expenses, resulted in net loss declining by more than $4 million in both the quarter and year-to-date periods, compared to the same periods in 2022, as well as quarterly adjusted imEBITDA growth of 16.8% and 2023 year-to-date Adjusted EBITDA growth of 28.1%. During the quarter, we made additional progress with reducing leverage and strengthening our balance sheet as we repurchased another $3 million of our debt at a discount and lowered quarterly interest expense which support our goal to drive cash flow growth. We are generating cash from operations, and we expect to continue to generate positive cash flow for the full year. Our digital strategy delivered second quarter digital revenue growth of 14.8% year-over-year and accounted for 19.4% of total second quarter revenue. Our digital revenue is primarily derived from our owned and operated assets, with our proprietary content creation driving the largest increase with the best margins and third-party products that come with a higher cost. Our talented sales teams have been able to combine our over-the-air and digital platform offerings to create marketing campaigns and brand solutions that provide great results for our clients. Our continued strong digital revenue growth has moved us to within a few basis points of reaching the bottom end of our goal of digital revenue accounting for 20% to 30% of total revenue and we remain laser focused on this initiative as a means to diversify and complement revenue in a cash flow positive manner.” Beasley reports its total debt as of June 30, 2023 was $287 million.

Industry News

Don Geronimo Apologizes for “Barbie” Comments

Radio personality Don Geronimo, who was fired from his position as morning drive host at iHeartMedia’s WBIG-FM, Washington, DC last Saturday (7/29), has issued an apology for his on-air language directed at WUSA-TV, Washington sports reporter Sharla McBride. He writes, in part: “Last week, during my live radio show from the Commanders training camp, I used inappropriate words in a way that hurt someone. I deeply and sincerelyim apologize for the pain I caused WUSA sports reporter Sharla McBride. As has been reported, I insensitively used the terms ‘Barbie,’ ‘Barbie girl,’ and ‘chick’ when talking about Ms. McBride, a fellow broadcaster who I did not know or recognize when she walked by our broadcast position. My attempts to be humorous and topical backfired, and I needlessly deprecated a professional colleague… I have reached out to Ms. McBride to apologize. When she feels ready, I hope that we can have a conversation and that I will have the opportunity to reiterate my apology to her in person. I hope that Ms. McBride and the listeners who heard me will forgive me. I am better than this, and I promise to demonstrate that going forward.”

Industry News

Triton Digital Releases June Streaming Rankers

Triton Digital has published its streaming rankers for the June 2023 period based on Average Active Sessions and for the U.S. (Mon-Sun, 6a-12mid), iHeartMedia comes in #1 with 304,151 AAS. NPR Member Stationsim follows at #2 (71,573 AAS) and Audacy ranks #3 (68,414 AAS). Cumulus Streaming Network ranks #4 (40,785 AAS). Beasley Corporate lands at #7 (18,469 AAS), Hubbard Broadcasting is right behind at #8 (15,129 AAS), followed by Urban One at #9 (9,971 AAS). See the complete chart of the top 30 streamers here.

Industry News

Salem Talk Hosts Record PSAs to Support AM Radio Act

Salem Radio Network’s nationally syndicated talk hosts have voiced and are distributing to affiliates public service announcements designed to rally listeners to support the AM Radio For Every Vehicle Act. The PSAs encourage listeners to Public Service Announcements rallying listeners to reach out to their U.S. Senators andim Congressman to support the AM Radio For Every Vehicle Act, Senate Bill 1669…stopping automakers from removing the AM band from new models they are manufacturing. SRN hosts Mike Gallagher, Charlie Kirk, Sebastian Gorka, Hugh Hewitt, Brandon Tatum and Dennis Prager are featured in the PSAs. SRN VP/news & talk programming Tom Tradup comments, “This action is one way the 80-million people who depend on AM radio for news, critical weather updates and vigorous debate on issues can peacefully and patriotically approach their lawmakers directly to share their views.”

Industry News

New Research Shows Audio Advertising Drives Significant Attention Over Other Platforms

Research and consulting firm dentsu announces the results of its research measuring attention in audio advertising that was conducted in partnership with Lumen Research and with audio firms Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. Dentsu measured attention in various audio formats and environments across three unique studies in podcasts, radio and music streaming. The podcast study was conducted with participating partners Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media. The radio study was conducted with Audacy, Cumulus Media, and iHeartMedia. The study found that audio advertising (including podcasts, radio and music streaming) drove significant attention compared to other ad platforms: 1) Average attentive seconds per (000) APM for audio advertising was 10,126 compared to dentsu norms of 6,501 APM; 2) On average, 41% of audio ads generated correct brand recall (vs. 38% of dentsu norms); and 3) Brand choice uplift for audio ads was 10% (vs. 6% for dentsu norms). The study also found that each audio destination has its own unique strength in driving attention and brand impact: 1) Podcasts (measured across Audacy, Cumulus Media, iHeartMedia, Spotify and SXM Media) drove the highest attentive seconds per thousand impressions compared to other digital, social and TV benchmarks. In addition, we saw that brand choice uplift was higher for host reads compared to traditional audio ads within podcasts; and 2) Radio (measured across Audacy, Cumulus Media and iHeartMedia) also impressively drove higher attentive seconds per thousand impressions compared to other digital, social and TV benchmarks. Radio shined as the most efficient of the audio formats studied, proving to be 10x more efficient when compared to the average online video ads measured through dentsu’s Attention Economy. Dentsu Media US EVP Jennifer Hungerbuhler states, “We understand that radio advertising is a cost-efficient way to build reach, that podcast listeners have great affinity not only to the programming but also podcast hosts, and that smart speakers are a compelling new destination for audio ads on streaming services. It’s nice to see each of these unique strengths of different audio formats validated by our audio Attention Economy Study.”

Industry News

New Hosts Join Cumulus Media’s “The Ticket” in Dallas-Fort Worth

Cumulus Media announces new personalities in middays on its sports talk outlet KTCK-AM/FM, Dallas-Fort Worth “The Ticket.” Former “Ticket” host Matt McClearin re-joins the station after two years on-air at the company’s WJOX-FM, Birmingham, Alabama. He’s partnering with “Ticket” personality Donovan Lewis for theim 10:00 am to 1:00 pm show, filling the role of retired “Ticket” host Norm Hitzges. New to the daily lineup is the 1:00 pm to 3:00 pm duo of Sean Bass and David Mino. Bass has been with “The Ticket” for 22 years, most recently as producer of “The Norm and D Invasion.” Mino has been with the station for 11 years, most recently as producer of “The Hardline” afternoon drive show. Station program director Jeff Catlin comments, “I couldn’t be more excited for the midday makeover on ‘The Ticket.’ Matt, Sean, and Mino have all earned this opportunity. All three guys are well-known and well-liked by our passionate listeners and their ‘Ticket’ teammates. They will fit in well and make this a seamless transition.”

Industry News

Erick Erickson to Gathering of Politicians, Candidates, and Activists

WSB-AM/WSBB-FM, Atlanta-based talk radio personality Erick Erickson is presenting a weekend event in Atlanta August 17-19 that brings together A-list politicians, presidential candidates and conservative issues activists. Erickson has previously hosted similar events under the banner of his RedState and The Resurgentim platforms. He says this year there are attendees from 47 states coming to the sold-out program. Erickson says, “This is the tenth of these I have done, and I have to thank Charlie, my producer, for doing so much of the heavy lifting while I have concentrated on doing my show. The format for each individually named speaker is a conversation on stage with me asking them questions from the attendees. The attendees will shortly receive a survey link where they can submit questions for me to incorporate into the conversations. The theme of the conference this year is ‘Forward: Which Way.’” 

Industry News

Outkick Shows Join FOX Nation Platform

OutKick’s signature programs “OutKick The Show with Clay Travis,” “Tomi Lahren Is Fearless” and “Gaines For Girls” officially launch on FOX News Media’s subscription streaming service FOX Nation. Outkick says more of itsim programs will be made available on FOX Nation in the coming months. OutKick founder Clay Travis says, “OutKick has seen rapid growth over the last two years and we are thrilled to begin streaming our authentic content with the loyal audience that FOX Nation has cultivated.”

Industry News

Yesterday’s (7/31) Top News/Talk Media Stories

The Hunter Biden investigation and “on hold” plea deal; Donald Trump’s various legal battles; the 2024 presidential race; the ongoing heatwaves affecting parts of the U.S. & Europe and the larger topic of climate change; the Russia-Ukraine war; the growing U.S. military presence in the Persian Gulf;  Paul Reubens, a.k.a. Pee Wee Herman, dies were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: The Big 20 Countdown

By Steve Lapa
Lapcom Communications Corp
President

imNo, this isn’t about college football or New Year’s Eve. Wait, maybe it is.

This is about getting you to start the 20 benchmarks every news/talk or sports talk manager, seller, even owner should be reviewing, analyzing, and preparing on their 2023/2024 calendars.

Call me the Detail Doctor, because as we all know the dollars are in the details.

Let’s start with August:

— College Football kicks off at the end of the month and your packages are closing out.

— The NFL season kickoff is full of new competition, so close, close, close.

— Labor Day is on the way and depending on your market dynamics unique packages could swing momentum your way.

— Early 2024 upfronts should be game planned now.

— Review your recruitment profile.

September:

— Election Day is 9 weeks away. Are you ready?

— Do you finalize goals/budgets for 2024?

— The Jewish community observes High Holidays at the end of the month.

October:

— Tweak your Q4 packages.

— Thanksgiving

— Christmas. Sunday/Monday this year.

— Too early for New Year’s Eve? Sunday/Monday this year.

— Financial Category. We all want second opinions, right?

— Legal. ditto

— Lock in your 2024 goals.

— Monitor pacing for 2024 upfront.

November:

— Check your crystal ball for final 2023/early 2024 performance.

— Daylight Saving Time ends. Change those clocks!

— Start thinking Vegas, baby for the February 11, 2024 Super Bowl.

— How did those upfronts close?

December:

— Renewals for 2024 done?

— Pacing for 2024?

— Actual selling days in the month is deceptive.

— Review those wins AND losses.

— Happy New Year.

This exercise is a simple, functional start point. Every seller, manager, and owner will add, delete, or adopt this list. My hope is you will move to do something to help your 2023 income finish big and 2024 start even bigger!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Good Karma Brands to Handle Sales for ESPN Radio

According to a piece by John Ourand at Sports Business Journal, ESPN has struck a deal to have Good Karma Brands handle sales for the ESPN Radio network and its ESPN podcasts. ESPN will remain in charge of theim content, distribution and marketing its audio segment. Good Karma chief Craig Karmazin tells SBJ, “This is the culmination of what we’ve been working towards for the last 20-plus years. For us over the last 20 years, we’ve been focused on the medium and focused on the ESPN brand. Now for us to be able to run the sales operations of the entire network and the podcast business, it truly is like a culmination of everything we’ve been working towards in this partnership with them.” Read the Sports Business Journal story here.

Industry News

iHeartMedia Fires Don Geronimo Over “Barbie” Episode

According to a number of sources, including from CBS News Baltimore, iHeartMedia has fired WBIG, Washington morning personality Don Geronimo after he made comments on the air about WUSA-TV reporter Sharla McBride. While covering the NFL’s Washington Commanders training camp for iHeartMedia – which has the radio play-by-play rights to the club’s games – Geronimo is reported to have said, “Hey look, Barbie’s here. Hi, Barbie girl. I’m guessing she’s a cheerleader.” The club initially barred WBIG from covering practice on Fridayim (7/28) and terminated his employment on Saturday. iHeartMedia issued the following statement: “After an internal review, Don Geronimo is no longer an employee of WBIG. We take matters of this nature very seriously and this behavior does not align with our core values.” McBride commented to ESPN, “When I heard the comments made about me on the radio show, I felt incredibly insulted and embarrassed. In my 17 years as a professional journalist, I have never been disrespected in such a blatant manner while trying to do my job. Their words were sexist and misogynistic. No woman should experience this in the workplace, and I appreciate the Commanders’ swift response in handling this matter.” For his part, Geronimo stated via social media, “At this time I will not be providing comment on the events of the last few days. I am consulting with my advisers as to my options moving forward, including an accurate reflection of the situation.” Read the CBS News story here.

Industry News

Top News/Talk Media Stories Over the Weekend

The Hunter Biden investigation and the status of his plea deal; Donald Trump’s legal battles; the 2024 presidential race; questions about Senate Republican Leader Mitch McConnell’s health; a judge blocks an Arkansas law making librarians and booksellers liable for making “harmful” books available to children; the heatwave affecting much of the U.S. and Europe; the Russia-Ukraine war; trucking industry giant Yellow plans to file bankruptcy; and the $1.05 billion Powerball jackpot were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Cumulus Media Second Quarter Net Revenue Falls 11%

Cumulus Media Inc is the first radio company to report its financial results for the second quarter of 2023 and post Q2 net revenue of $210.1 million, a decrease of 11.2% over the same period in 2022. The company also posts a net loss of $1.1 million for the quarter, compared to the $8.6 million in net earnings it reported for Q2 of 2022. Breaking down the company’s revenue by segment, digital is the only segment that didn’t report a double-digit decline ($37.5 million, down 0.7%). Spot revenue was $107.1 million (down 15.7%) and network revenue was $39.7 million (down 18.5%). Cumulus notes that its total debt as of June 30, 2023 was $680.9 million.im Cumulus president and CEO Mary Berner comments, “Despite continued challenges in the overall market, our second quarter revenue performed in-line with expectations while Adjusted EBITDA exceeded them. As in prior quarters, we generated strong revenue growth in our digital marketing services business, implemented meaningful cost reductions, and further improved our balance sheet by generating cash from operations and reducing our total and net debt to the lowest levels in more than a decade. Additionally, we executed a highly accretive and opportunistic tender offer, which resulted in the retirement of approximately 10% of our shares outstanding. Our proven track record of strong operational and financial execution in adverse conditions gives us unwavering confidence in our ability to optimize results in the current weak ad market and rebound strongly when the environment improves. In the meantime, we will continue to invest in our digital businesses, further enhance our operating leverage through additional cost reductions, and execute on our strategy to opportunistically deploy capital to maximize long-term shareholder value.”

Industry News

Edison Releases Kids Podcast Listening Report

Edison Research released data from its Kids Podcast Listener Report during a webinar held yesterday (7/27). Some of the key points from the report that looks at podcast listening by kids ages 6-12 include: 1) Forty-six percent of children ages 6-12 in the U.S. have ever listened to a podcast, and 29% of ages 6-12 in the U.S. listened to a podcast in the last month. The percentage of kids ages 6-12 who listened in the last month jumps toim 42% if their parents have also listened to podcasts in the last month; 2) Eighty-seven percent of kid podcast listeners ages 6-12 say they have ever shared something they learned from a podcast with other people; 3) Kid podcast listeners participate in co-listening: Sixty-eight percent of parents of kid monthly podcast listeners ages 6-12 say their children listen with at least one parent, and 54% say their kids listen with siblings; 4) Parents use podcasts to foster family connections: Among parents of kid monthly podcast listeners ages 6-12, 72% say it is important for kids podcasts to be able to be enjoyed by the whole family and 71% say it is important for kids podcasts to give parents and their children topics to discuss together; and 5) Parents of kid monthly podcast listeners ages 6-12 say the top genres among their kids are: games (51%), music (43%), comedy (39%), short stories (39%).