Ratings Takeaways

April 2024 PPM Ratings – Part One

imApril 2024 PPM Data – Information for the April 2024 ratings period (March 28 – April 24) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

For context, MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea; the other 28 teams played their first game March 28.

Meanwhile, NBA and NHL playoffs began April 20.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are March 2024 – April 2024  (6+).

NEW YORK

News/Talk

WABC 4.0 – 3.2, #9 – #11

WOR 1.6 – 1.4, #20 – #20

WKXW 1.0 – 1.0, #23 – #23

WKXW Stream .3 – .3, #34 – #37

News

WINS-FM 4.6 – 4.7, #5 – #5

WCBS-AM 2.0 – 1.8, #14 – #19 (Mets)

WINS-FM Stream .4 – .4, #32 – #34

Business News WBBR .4 – .4, #32 – #34

WCBS-AM Stream .1 – .2, #45 – #39 (Mets 

Sports Talk

WFAN FM & AM 1.9 – 2.3, #15 -#13 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .6 – 1.1, #26 -#22 (Yankees, Brooklyn Nets, New Jersey Devils) 

Public Radio News/Talk

WNYC-FM 4.0 – 4.0, #9 – #8

WNYC-AM 1.0 – .6, #23 – #27 

Notes: The +.5 registered by sports talk WFAN’s internet stream (.6 – 1.1) represents New York’s largest (6+) March 2024 – April 2024 increase; conversely, news/talk WABC’s -.8 (4.0 – 3.2) is the market’s largest (6+) March 2024 – April 2024 decrease.

The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).

LOS ANGELES

News/Talk

KFI 5.5 – 4.6, #3 – #3

KRLA .7 – .9, #33 – #32

KEIB .7 – .6, #33 – #34  (Clippers 

News

KNX-FM 3.0 – 3.4, #10 – #10

KNX-FM Stream .2 – .2, #39 – #38

Sports Talk

KLAC .8 – 1.6, #32 – #27 (Dodgers, Clippers 

Public Radio News/Talk

KPCC 2.2 – 2.1, #17 – #19

Notes: Whereas sports/talk KLAC’s +.8 (.8 – 1.6) represents Los Angeles’ largest (6+) March 2024 – April 2024 increase, news/talk KFI’s -.9 (5.5 – 4.6) is the market’s largest (6+) March 2024 – April 2024 decrease.

The flagship of the Angels and Lakers is sports talk KESN (DNA); Kings’ games are heard on the iHeartRadio app; games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.2 – 3.8, #9 – #9  (Blackhawks)

WLS-AM 1.4 – .9, #25 – #27

WLIP .1 – .3, #40 – #35

WVON .2 – .2, #38 – #39

WLS-AM Stream .1 – DNA, #40 – DNA

News

WBBM-AM & WCFS 5.4 – 5.2, #4  – #4

WBBM-AM & WCFS Stream .1 – .2, #40 – #39

Sports Talk

WSCR 2.9 – 3.3, #11 – #10 (Cubs, Bulls)

WSCR Stream .4 – .3, #31 – #35 (Cubs, Bulls)

WSHE-HD2 .1 – .1, #40 – #45  

Public Radio News/Talk

WBEZ 2.0 – 2.0, #18 – #18  

Note: The White Sox flagship is sports talk WMVP (DNA).

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .1 – .1, #34 – #37

News

KCBS-AM & KFRC 6.5 – 6.2, #3 – #3

KNEW .3 – .3, #30 – #30 (Oakland A’s)  

KCBS-AM & KFRC Stream .1 – DNA, #34 – DNA

KKSF DNA – DNA, DNA – DNA

Sports Talk

KNBR 3.0 – 3.9, #10 – #6 (Giants)

KGMZ 2.0 – 1.9, #18 – #19 (Golden State Warriors)

KNBR Stream .4 – .5, #28 – #28 (Giants)

KGO .1 – .1, #34 – #37  

KGO Stream DNA – .1, DNA – #37  

KTCT .1 – .1, #34 – #37  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 7.2 – 7.1, #2 – #1

KALW .2 – .2, #33 – #32

Notes: Sports/talk KNBR’s +.9 (3.0 – 3.9) represents San Francisco’s largest (6+) March 2024 – April 2024 increase.

Games of the San Jose Sharks are carried on the Sharks Audio Network.

DALLAS

News/Talk

WBAP 3.6 – 3.2, #10 – #11

KEGL 1.3 – 1.3, #28 – #29  (Mavericks)

KSKY .7 – .6, #33 – #34

KLIF-AM .4 – .3, #35 – #36

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.3 – 1.4, #28 – #28

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM DNA – DNA, DNA – DNA

Sports Talk

KTCK 3.6 – 3.7, #10 – #10 (Stars)

KRLD-FM 1.7 – 2.3, #24 – #20 (Texas Rangers)

KRLD-FM Stream 1.1 – 1.1, #31 – #31 (Texas Rangers)

Public Radio News/Talk

KERA 4.2 – 3.1, #5 – #12  

Note: Public radio news/talk KERA’s -1.1 (4.2 – 3.1) represents Dallas’ largest (6+) March 2024 – April 2024 decrease.

HOUSTON 

News/Talk

KTRH 3.2 – 2.8, #13 – #17  (Astros, Rockets)

KPRC .3 – .4, #28 – #27  

News

KXYZ .1 – .1 #32 – #34

Sports Talk

KBME .5 – 1.1, #27 – #23  (Astros, Rockets)

KILT-AM .8 – .9, #26 – #25

KILT-AM Stream .1 – .4, #32 – #27

KFNC .2 – DNA, #30 – DNA  

Public Radio News/Talk

KUHF 2.9 – 2.5, #17 – #18

ATLANTA

News/Talk

WSB-AM & WSBB 7.7– 7.1, #2 – #2

WFOM .5 – .2, #26 – #32

WGKA .3 – .2, #30 – #32

WAOK .1 – .1, #34 – #35

WAOK Stream DNA – DNA, DNA – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WCNN 2.5 – 3.8, #17 – #10 (Braves)

WZGC 3.8 – 3.8, #9 – #10 (Hawks)

WZGC Stream .4 – .5, #28 – #29 (Hawks)

Public Radio News/Talk

WABE 3.7 – 3.4, #10 – #13

WRAS  .5 – .6, #26 – #25

WABE-HD3 DNA – DNA, DNA – DNA 

Notes: Sports/talk WCNN’s +1.3 (2.5 – 3.8) represents Atlanta’s largest (6+) March 2024 – April 2024 increase, while news/talk WSB-AM’s -.6 (4.2 – 3.1) represents a four-way tie for the market’s largest (6+) March 2024 – April 2024 decrease. 

PHILADELPHIA

News/Talk

WPHT 2.3 – 2.3, #15 – #15

WKXW 1.1 – 1.1, #24 – #23

WPHT Stream .5 – .7, #27 – #26

WURD .6 – .4, #26 – #27

WURD Stream .2 – .1, #29 – #31

WKXW Stream .1 – .1, #31 – #31

WDEL-AM .1 – DNA, #31 – DNA 

News

KYW & WPHI 5.8 – 5.5, #4 – #6

KYW & WPHI Stream .2 – .3, #29 – #28

WTEL .1 – .1, #31 – #31

Sports Talk

WIP 5.5 – 6.7, #6 – #4 (Phillies)

WIP Stream 3.2 – 2.8, #12 – #13 (Phillies)

WPEN-FM 1.2 – 1.3, #23 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.1 – 3.1, #13 – #9      

Note: Sports/talk WIP’s +1.2 (5.5 – 6.7) represents Philadelphia’s largest (6+) March 2024 – April 2024 increase. 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.5 – 1.6, #18 – #18

WOR 1.0 – 1.1, #21 – #19

WLIR .2 – .2, #27 – #28

News

WINS-FM 4.9 – 5.2, #5 – #2

WCBS-AM 1.8 – 2.2, #17 – #15 (Mets)

WCBS-AM Stream .2 – .5, #27 – #24 (Mets)

Business News WBBR .4 – .5, #26 – #24

WINS-FM Stream .6 – .5, #24 – #24

Sports Talk

WFAN-FM & AM 2.4 – 2.6, #12 – #11 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Yankees, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #27 – #28

Note: The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #25 – #25

Sports Talk

KPWK .2 – .3, #23 – #21

Public Radio News/Talk

KVCR .3 – .4 #19 – #19

KPCC .1 – .1, #25 – #25

SAN JOSE

News/Talk

KSFO 1.8 – 1.9, #19 – #16

KSFO Stream .2 – DNA, #27 – DNA  

News

KCBS-AM & KFRC 4.7 – 3.9, #5 – #7

KCBS-AM & KFRC Stream .2 – .2, #27 – #28

KNEW .2 – .2, #27 – #28 (Oakland A’s)  

Sports Talk

KNBR 2.8 – 3.2, #10 – #9 (Giants)

KGMZ 2.0 – 1.8, #18 – #19 (Golden State Warriors)

KNBR Stream .5 – .9, #26 – #26 (Giants)

KGO Stream .2 – .4, #27 – #27  

KGO .2 – .2, #27 – #28  

KTCT .2 – .2, #27 – #28   

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors) 

Public Radio News/Talk

None

Note: Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION

News/Talk

WKXW 7.5 – 7.3, #1 #1

WOR 3.6 – 3.1, #9 – #10

WKXW Stream .7 – .7, #19 – #21         

News

WINS-FM 2.4 – 2.0, #11 – #13

WCBS-AM .8 – .9, #18 – #19 (Mets)

WINS-FM Stream .3 – .3, #22 – #24

WCBS-AM Stream DNA – .1, DNA – #25 (Mets)

Sports Talk

WFAN-FM & AM 2.9 – 3.9, #10 – #8 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Yankees, Brooklyn Nets, New Jersey Devils)    

Public Radio News/Talk

None 

Notes: Sports/talk WFAN’s +1.0 (2.9 – 3.9) represents Middlesex-Somerset-Union’s largest (6+) March 2024 – April 2024 increase.

The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).   

Up next: April 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

EXCLUSIVE: Michael Harrison Talks to John Catsimatidis about WABC, New York Cancelling Rudy Giuliani’s Talk Show

Red Apple Media Group chief John Catsimatidis suspended Rudy Giuliani from his daily 3:00 pm to 4:00 pm talk show that’s been airing on WABC for several years. The New York Times, quotes Catsimatidis saying, “We’re not going to talk about fallacies of the November 2020 election. We warned him once. We warned him twice. And I get a text from him last night, and I get a text from him this morning that he refuses not to talk about it. So, he left me no option. I suspended him.” But there were more concerns on Catsimatidis’ part. Giuliani was found liable forim defaming two Georgia election workers, and they were accusing him of make new false accusations against them. The Times reports that in a memo from Catsimatidis to Giuliani he told Giuliani that they’ve been monitoring his show for comments about the election and that “radio operators had ‘worked diligently’ to excise content that might run afoul of defamation laws.” He also wrote, “You are once again stating that there was fraud. You may not do so on our airwaves.” Clearly, Catsimatidis was concerned about being involved in actionable language on Giuliani’s part. Giuliani spoke publicly over the weekend about being terminated and said he’s been imtalking about the 2020 election for three years and was never made aware that election talk was off limits. In The New York Times story Giuliani states that WABC’s policies on this topic are “a clear violation of free speech” to which TALKERS founder Michael Harrison comments, “As a lawyer, former attorneyim general and former mayor, Giuliani should know better than to muddy the waters about ‘free speech’ by citing it and distorting it for his own defense in this manner. The letter of the law regarding the First Amendment protects the rights and responsibilities of Catsimatidis as the licensee and platform owner in this situation. And as far as the spirit of the law as indicated by the general term ‘free speech’ is concerned, the understanding between these two men as to what Giuliani can discuss on WABC is completely subjective and ultimately based on what the licensee determines at any given moment to be in the best interest of the platform, its listeners and most importantly, the truth.” Listen to Michael Harrison and John Catsimatidis discussing the situation this morning by clicking here.

Industry Views

Pending Business: Who Cares?

By Steve Lapa
Lapcom Communications Corp
President

imDoes anyone care anymore?

The latest Pew Research study, “Americans’ Changing Relationship with Local News,” confirmed a personal experience last week. More on that later.

If you believe the survey, almost 80% of us say we no longer follow local news very closely. It doesn’t matter if you live in a top 10 all-news radio market, or a city with a heritage news/talk/information station. The survey says we just lost interest and stopped consuming local news.

Wait, what happened? Real estate taxes in many communities are through the roof. The cost of insurance, health care and basic groceries are the highest in years. Some hospitals in local communities are rumored to be discussing charging in advance for certain procedures. How about your local mall; is it still safe during weekdays? Is your local school system better or worse post covid? And those local roads; are they still in great shape? All of this in addition to the college campus in your community that may be unraveling or not. Did 80% of us really stop following and talking about local news? Perhaps it is just easier and less expensive for on-air talent, producers, and programmers to focus on Trump trials and Gaza. Do we serve the audience what we think they want and forget local?

My first-hand “we don’t care to cover local news” experience was a frightening eye opener. As I was traveling South along Florida’s I-95, a truck hauling propane gas caught fire as it was parked on the right shoulder of the Interstate. The tanks started exploding and a roaring fire emitting huge dark plumes of smoke stopped traffic for miles. Our car was second in line in the standstill, not more than 250 feet away from the fire. We could feel the explosions from the propane as local police motioned us to back up. We were speechless in our car watching this horrific scene. My fiancé searched her mobile phone for any breaking news report. Nothing. I kept looking to the sky for local news chopper, or a local news team, cruiser, or SUV with reporters to cover this from the ground. Nothing. Would a local news/talk radio station take a caller with an eye-witness account? Nobody broke in with a report.

Thankfully, local police, Florida State troopers, firefighters and Special Ops all arrived on the scene in minutes. Still no local news team. First responders did an amazing job getting this dangerous propane fire under control. After a 30-minute delay, we were finally directed past the burned out remains of the truck. As I scanned the rear-view mirror, the radio, the sky above me and the opposite side of I-95, there was still no local news reporting.

No wonder 80% of us stopped following local news very closely, nobody cares to report the story.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: A.I. Cannot Do This Commercial

By Holland Cooke
Consultant

imActor Hugh Grant’s Tweet called it “The destruction of the human experience. Courtesy of Silicon Valley.” He was reacting to Apple’s TV commercial depicting a hydraulic press crushing a piano, a record player, paint, books, cameras, and other creative tools Artificial Intelligence emulates, via the new iPad Pro.

With many now fearful that technology will obsolete their jobs, Apple yanked the spot: “We missed the mark with this video and we’re sorry.”

Following my recent column cautioning how ChatGPT-generated ads can be cliché-riddled, several TALKERS readers have sent me even more of the cringe-worthy catch-phrases (“And much more!”) that reduce too many ads to blah-blah-blah.

Various vendors are offering – and, increasingly, stations are using – Artificial Intelligence apps to script, and even voice, commercials. It’s a time-saver alright, but is the output compelling?

In some cases, there’s a fill-in-the-blanks form. Other apps crawl the prospect’s website for copy points. When I’m given demonstrations, I suggest a business I’m familiar with. And I’ve yet to hear a script that captures what makes the business special.

im

For one such demo,’ I chose a restaurant we frequent often, here on Block Island. The copy generated was painfully generic. So – to make the point – I went old-school, using the method that has consistently produced results for client stations and in my freelance work.

My video describing the process “Radio Advertising, In Their Own Words” includes several examples… and here’s another.

The AI robot cannot possibly feel-the-feel anyone who has dined there knows… and can’t spot this opportunity: The chef himself is a story, as entertained customers discover: http://getonthenet.com/TheBarn-BrianHebert-1.mp3

And here’s The Free Prize Inside: People tell advertisers who appear in their spots, “I heard you on the radio!”

More work than simply plugging-into an AI app? You bet. The interview from which I excerpted the sound bites you’ll hear took all of five minutes, and I voiced and assembled the spot in under half an hour.

Everything we do is storytelling.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and  “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Good Karma’s “101.7 The Truth” Debuts New Midday Show

Good Karma Brands announces that WGKB-AM/W269DL, Milwaukee “101.7 The Truth” is launching a new midday show (12:00 noon to 1:00 pm) on May 20 called, “Jammin with Juice,” co-hosted by Ben Hooks and Carrie Mahone. The program currently airing in that slot – “Nothin’ But The Truth” withim Melanie Ricks – transitions to a digital-only format this summer. Station director of content Kyle Wallace says, “We are excited for Mel and the new opportunities a digital show presents itself, particularly as fans explore new ways to consume our content. Carrie and Ben are part of the up-and-coming generation of young broadcasters, and since both teammates joined the ‘Truth’ team at its inception, their passion and grasp on the Milwaukee community will translate through the airwaves.” GKB says, “Jammin with Juice promises to be a dynamic addition to the lineup, offering a fresh perspective on pop culture, trending topics, and lifestyle through the lens of two local millennials. Hosted by Ben ‘Jammin’ and Carrie ‘Noni Juice,’ the show promises to dissect trending topics, share candid opinions, and deliver plenty of laughter as they explore and entertain.”

Industry News

Steve Holm Promoted to Regional VP/Market Manager in Michigan

Cumulus Media promotes Steve Holm to regional vice president/market manager for the Grand Rapids-Muskegon, Michigan market. He previously served as general sales manager for Cumulus Dallas’ sports talk KTCK-AM/FM and news/talk outlets WBAP-AM/FM and KLIF-AM. The native Michigander startedim his radio career in 2010 in Battle Creek, for WBCK-FM and WBXX-FM, former Cumulus stations now owned by Townsquare Media. Cumulus president of operations Bob Walker comments, “Steve has proven himself to be an accomplished leader in the Dallas market the past 10 years and we are thrilled to have him moving back home to Michigan, an area of the country that is important to Steve and his family. We are excited for him to get started and eager to see the impact he will have.” Holm says, “I’m very thankful for the opportunity to come back home. The Grand Rapids and Muskegon teams are a tightly knit group and are determined and ready to win. I’m excited to be joining them and look forward to the challenges and growth ahead.”

Industry News

Audacy First Quarter Net Revenue Rises 1%

Audacy reports Q1 2024 net revenue of $261.8 million, an increase of 1% over the first quarter of 2023. The company reports a net loss of $1.85 million, a marked decline from the net loss of $35.9 million it reported in Q1 of 2023. While local and national spot revenue fell 3.5% to $153.5 million, digital revenue was up 10.2% to $62.7 million and network revenue rose 10.4% to $21.9 million. Audacy also reportsim revenue for its stations by general format and the company’s sports revenue was $56.6 million – an increase of 6.5% – while its news/talk revenue fell 5.5% to $40 million. Audacy chairman, president and CEO David J. Field comments, “Audacy delivered a solid start to 2024 with Q1 EBITDA increasing 173% vs the prior year. Second-quarter revenues are currently pacing up low-single imdigits, and we expect another quarter of substantial EBITDA growth, enhanced by our continuing work on expense reductions. Our improving results are predominantly attributable to a significant acceleration in digital revenue growth, continuing meaningful revenue share gains, and declining expenses as our transformational investments bear fruit. As previously announced, we received court approval of our consensual pre-packaged Plan of Reorganization, which will reduce our debt by 80%, and are now awaiting FCC approval to complete the process. I want to salute our team for their excellent work in driving financial and operating progress while simultaneously executing our reorganization plan, all without disruption to customers, listeners, partners, vendors or our staff.

Industry News

Alpha Media Cuts Staff and Local Programming in Missouri

It’s difficult to get a handle on exactly how many people were let go by Alpha Media, but two central Missouri television stations are reporting that the entire on-air and programming staff at four stations inim Moberly, Missouri – including news/talk KWIX – have been let go and all programming is now syndicated. The same is being reported about the company’s stations in the Farmington/Festus, Missouri market that includes news/talk KJFF. KOMU-TV reports that Moberly market manager Bob Dakin would not comment on how many employees were let go but confirmed that all local programming – including news and sports – is being replaced by national content.

Industry News

Townsquare Media’s Q1 2024 Revenue Declines 3.4%

First quarter 2024 net revenue for Townsquare Media was $99.6 million, down 3.4% from the same period in 2023. The company posted net income of $1.55 million in Q1, compared to the net loss of $1.94 million it reported in the first quarter of 2023. Townsquare’s Subscription Digital Marketing Solutions net revenue was $18.2 million, down 15.3% from a year ago. Digital Advertising net revenueim was $34.1 million, up 1.3% over Q1 of 2023. Broadcast Advertising net revenue was $45.5 million, down just 1% from a year ago. Townsquare CEO Bill Wilson comments, “I am pleased to share that Townsquare’s first quarter results met our previously issued guidance, and that we are building momentum and gaining market share, primarily due to our local focus and our unique and differentiated digital platform… Our first imquarter performance improved over the fourth quarter across each of our segments. Importantly, our Digital Advertising segment returned to revenue growth in the first quarter (+1.3% year-over-year), and our Townsquare Interactive segment achieved net subscriber growth and month-over-month revenue growth in March, a meaningful turning point for the business. In total, Digital represented 53% of Townsquare’s first quarter 2024 net revenue and Adjusted Operating Income. The strong cash generation characteristics of our assets provided us the ability to execute two attractive equity transactions in April using cash on hand: the accretive share repurchase of 1.5 million shares from MSG at an 11% discount to the pre-announcement share price, and an option buyout at an attractive price point, thereby avoiding shareholder dilution. In addition, during the quarter we repurchased $4 million of our common stock and paid a high-yielding dividend while also investing in our business. We ended the quarter with a strong cash balance of $57 million, and following the April equity transactions, maintained a cash balance of $28 million at the end of April, retaining financial flexibility moving forward.”

Industry News

Sabo Sez: Make it Bigger

By Walter Sabo
CEO Sabo Media Action Partners
A.K.A. Walter Sterling
Host, WPHT, Philadelphia
Host, Talk Media Network

imWhen a new restaurant opens, smart owners put the phone on busy so would-be diners believe the joint is hot, packed and hard to get in to. At street fairs we are drawn to merchant booths with long lines. Crowds give us confidence.

My mentor, Ed McLaughlin, as president of the ABC Radio Networks had one dictate when presented with a new idea: Make it bigger.

Last week radio hosted a major event. An event so big that it was covered by all media, except… except… radio and most radio trades. After turning down the Washington Post and The New York Times, the President of the United States gave the longest interview of his tenure to a radio star, Howard Stern. A commercial radio interview. Not NPR. Not MSNBC, not The View. Radio. The president, like hundreds of other leaders and businesses believes radio is the best medium to sell his message.

The president’s choice of medium should now be the first slide on every sales deck of every radio pitch. Today!

The damage of small. Many people in our business sell small and it hurts the industry. It’s easy to be dismissive of the Stern interview of Biden… instead, why not own it? Make it your interview because you share the same playing field.

Smart media executives do everything they can to make their stage seem to earn the largest possible audience. Cable, for example sells “homes passed.” Really. Cable sells the number of homes that can receive the advertiser’s message because those homes have cable. Using cable’s selling logic, radio could win every buyer’s analysis by selling “radios installed.”

About 20 years ago radio sellers started showing their station’s “time spent listening” (TSL) data to media buyers. That is the lowest number. While local TV stations sell their “designated market area” (DMA), radio mines the very tiniest delivery number: TSL

Your website’s first name is WORLD WIDE. Shockingly many radio companies strive to make their website “more local.” Stations have federal licenses dictating that their signal is specifically LOCAL. Your website could turn your station into a world-wide business with pristine world-wide delivery. Rather than grow, many broadcasters fought to have permission to geo-fence their signal, they fought to get smaller.

A major ratings week’s results for FOX News or CNN would get the program director of WLTW, KOST, Z100 or WINS fired. CNN had an average of 601,000 viewers in March. What’s your station’s cume? CNN grossed $1.1 BILLION dollars. They aren’t selling numbers. They are selling their brand: CNN or FOX or MSNBC. Cable networks, all with tiny viewership compared with WCBS-AM, WBZ-AM, or KFI’s cume, deliver ancient demos yet they are grossing a billion bucks by selling their brand and their environment. They sell shows. A show is as big as the seller and buyer can imagine. Imagine bigger.

Put simply: 1010 WINS has more listeners in New York City than the “Tonight Show” has viewers in New York City.  There’s your second slide.

Media buyers want a deal. They want radio to bring in the buy. But the CEO of the brand wants an environment for their message that moves product. Your hosts can move product. Your listener can name your hosts, which instills trust and listeners can recall copy points from hosts’ live reads. To an investor, the relationship between your listener and your host is defined as goodwill. Goodwill adds considerable value to your station. Selling the dynamic of listener engagement will justify much higher rates than TSL.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuting next week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Veteran Music Industry and Rock Radio Figures Set to Gather in LA for Ninth Annual Reunion

im

In what has become somewhat of an informal annual tradition, on May 22, 2024, music industry and rock radio veterans from across the nation will come together at the Ninth Annual Music Industry Reunion. The event will take place at the legendary live music venue, the Sagebrush Cantina in Calabasas, California (just outside of LA). Doors open at 6:30 pm. A special component of this year’s event will be celebrating the lives of three recently departed legendary radio DJs: Jim Ladd (KMET, KLOS, SiriusXM, KLSX, KNAC); Geno Michellini (KLOS, KOME, KMEL, KFI, KLSX); and Dusty Street (KROQ, KSAN, KLOS, SiriusXM, KMPX). All were pioneers in the days of free form rock radio, breaking barriers and leading the way for generations to come. The special tribute will be hosted by Frazer Smith, legendary radio personality, actor and stand-up comedian. Smith’s unique on-air style at KROQ, KLOS, KMET, KLSX, and KRTH annoyed most parents and broke ground for countless zany or morning zoo radio programs, before he went on to movies (The Fisher King, Electric Dreams), TV (Dr. Ken, Quantum Leap), and stand-up comedy performances. According to organizers Jon Scott and Kenny Ryback, “The Music Industry Reunion prides itself on bringing together the best of the music business from around the world for this special evening of music, laughter and memories. Past reunions in New York and Los Angeles have reunited over 500 industry influencers, legends and icons as well as the brightest radio, music, management, publicity and marketing professionals in the business.” TALKERS publisher Michael Harrison adds, “So many folks currently in talk radio have roots in the fabulous ‘radio & records’ scene of the 70s, 80s, and 90s. This cool event is a positive and emotional coming together of old friends, enemies, colleagues and competitors. Very special!” New this year, attendees can enjoy light hors d’oeuvres as well as chips and salsa, along with $5 tequila shots. Additionally, the Sagebrush Cantina’s full menu will be available to purchase. Advance tickets are $30 (+ 3.85 Eventbrite service processing fee) and are available here. Find more information about the event here.

Industry News

John Curley to Receive 2024 Humanitarian of the Year Award

The TALKERS editorial board has announced the selection of colorful radio talk show host John Curley of KIRO “Newsradio 97.3 FM,” Seattle as the 2024 recipient of the publication’s Sharon L. Harrison Memorial Award for Outstanding Community Service. Curley will be presented the honor at the forthcoming TALKERS 2024: Radio and Beyond conference on Friday, June 7 at Hofstra University on Long Island, NY. Curley has co-hosted 3:00 pm – 7:00 pm afternoon drive on the Bonneville-owned news/talker for the past several years after serving in various time slots during the past decade, includingim mornings and late nights at the heritage station. Prior to that he served for 15 years as the local host of the evening magazine program on Seattle’s KING5 NBC. During his career on KIRO, Curley has spearheaded a number of extremely creative and high-profile charitable promotions in addition to operating an independent business as a fund-raising auctioneer for charitable causes and organizations across the nation.  He raises an average of $80 million per year with this endeavor. In making the announcement, TALKERS founder Michael Harrison stated, “John Curley is a true on- and off-air original… iconoclastic, candid, and smart. His charity work as a radio personality over the years has been creative, entertaining, and effective.  However, it is his remarkable skill and productivity as an auctioneer for non-profits around America that is absolutely stunning. When John gets on that stage, he raises auctioneering to a heart pounding art form and drags every ounce of generosity out of his spellbound audiences. His patter is song and his moves are dance.” To see John Curley in action click here. Curley will be one of 60 industry leaders speaking at TALKERS 2024: Radio and BeyondFor more information about the conference click here. (EDITOR’S NOTE: There were several personnel changes at KIRO Newsradio 97.3 FM this week including in the afternoon drive co-host position. See story below for more details.)

Industry News

Beasley Cuts 7% of its Workforce

Beasley Media Group began cost-saving personnel cuts yesterday (5/7) that the company says amountsim to about 7% of its workforce. Reports of who has been let go are just trickling in but so far some of the people who’ve been let go include (according to a report in Crossing Broad) WPEN-FM, Philadelphia afternoon drive co-host and producer Jen Scordo.

Industry News

ESPN Radio Debuts “Hammer & Emmett” Weekend Show

Good Karma Brands and sports talk WKNR-AM “ESPN Cleveland” announce the debut of “Hammer & Emmett,” a new Saturday morning show that will air nationally on the ESPN Radio network featuring Cleveland personalities Aaron Goldhammer and Emmett Golden. The program launches Saturdayim (5/11) airing from 10:00 am to 1:00 pm ET. Good Karma Brands founder Craig Karmazin comments, “We are so proud of the work Aaron and Emmett have put in to earn the opportunity for a new national show. Fans are familiar with their voices locally in Cleveland and nationally with their fill-in hosting work. They are a great representation of Good Karma Brands and Cleveland, and their contributions will continue to put the city on the national stage.” The program will also air on “ESPN Cleveland,” ESPNCleveland.com, TheLandOnDemand.com, and the ESPN and The Land on Demand apps.

Industry News

WPHT, Philadelphia Adds “Walter Sterling at Night”

Audacy news/talk WPHT, Philadelphia is adding a new live and local evening program to its program schedule starring Walter Sterling. “Walter Sterling at Night” will air weeknights from 9:00 pm to 12:00 midnight beginning May 13. Audacy Philadelphia SVP and market manager David Yadgaroff states,im “Walter has demonstrated the importance of the late-night talk radio with his Sunday night nationally syndicated program and has welcomed his listeners, who he refers to as ‘friends on the radio,’ to unpack their day-to-day lives. He’s made strides at ‘Talk Radio 1210 WPHT’ for a decade, and we’re ecstatic to finally bring his entertaining brand to the Delaware Valley five nights a week.” Sterling, who as Walter Sabo operates the Sabo Media Partners consultancy, comments, “Late-night radio is golden media time for a live program. It’s a one-on-one stage for lighter conversations, serving as morning drive for late-shift doctors, nurses, bus drivers, hotel managers, security staff and more. Thank you, David Yadgaroff, Greg Stocker, Jeff Sottolano and the incredible programming and engineering teams at Audacy. Over the years, I’ve made strong connections with Talk Radio 1210 WPHT listeners and look forward to building them as I join weeknights!”

Industry News

Audacy Files Opposition to MRC’s Petition to Deny with the FCC

Late last month the conservative media watchdog group Media Research Center filed a Petition to Deny with the FCC regarding Audacy’s seeking a waiver of foreign ownership disclosure obligations in order to emerge from Chapter 11 reorganization. Last week, Audacy filed its opposition to the Petition to Deny with the FCC. In it Audacy argues that first, the petition is procedurally defective, but goes on to argue that even if it is considered an informal objection, it is defective because “the Commission hasim determined that granting a limited waiver deferring its foreign ownership review to facilitate a licensee’s prompt emergence from bankruptcy is consistent with the Communications Act.” Further, Audacy says, “According to the MRC, Audacy is attempting to employ an ‘entirely new’ and ‘vague and undefined’ special warrant process’ to delay the Commission review of Audacy’s proposed foreign ownership until ‘sometime down the road’ when the company ‘may choose’ to file a petition for declaratory ruling seeking such review. This specious claim not only mischaracterizes the company’s waiver request detailed in the Application, but completely ignores longstanding precedent establishing the Commission-approved special warrant process used in a number of prior transactions to allow licensees to emerge from bankruptcy promptly, while affording the Commission sufficient opportunity to review foreign ownership issues post-emergence.” Separately, FCC Chairwoman Jessica Rosenworcel responded to Congressman Nicolas Langworthy (R-NY) and Congressman Chip Roy (R-TX), who both wrote to her implying that the Commission is not going through “its normal, statutorily required process” and voiced concern over Soros Fund Management’s acquisition of Audacy debt. Langworthy wrote that Audacy being “owned by a deeply partisan individual [George Soros], could have a fundamental impact on the nature of local radio and potentially silence political viewpoints.” Rosenworcel’s response indicates she believes the Commission is handling the matter appropriately, saying, “The Bureau staff will review the record and decide if the transfer is in the public interest pursuant to Section 310(d) of the Communications Act.”

Industry News

Former WBZ-FM, Boston Personality Takes Over WZLX-FM Mornings

Rich Shertenlieb, one half of the former “Toucher and Rich” morning drive program heard on the oldim rock WBCN-FM and then on sports talk WBZ-FM, “98.5 The Sports Hub,” will be back on the Boston airwaves “soon.” Shertenlieb exited WBZ-FM last November after his professional relationship with partner Fred Toucher fell apart and Toucher re-upped with Beasley to continue hosting the “98.5 The Sports Hub” morning show. Now, iHeartMedia cuts ties with the classic rock WZLX-FM, Boston morning team of Pete McKenzie and Heather Ford and installs “The Rich Shertenlieb Show.”

Industry News

Audacy Releases Guide to Busting Media Myths

Audacy’s new Marketer’s Guide to Audio says it will “bust the biggest myths in media and promote theim Audio advantage.” The guide provides data to counter prevailing myths that marketers often believe. Some examples include: 1) the notion that “apps have all the audience” is not true as “ad-supported platforms are key to marketer’s winning and Audacy’s 200 million+ is miles above Spotify (48.6M) and Pandora (41.2M)”; 2) “young people don’t listen to audio” isn’t true as 96% of Gen Z listen to audio daily – with 44% being daily radio users; and 3) “I can’t measure audio” is also false because marketers can “track, measure and analyze results for both broadcast and digital campaigns.” See more about the guide here.

Industry Views

Pending Business: The 40% Factor

By Steve Lapa
Lapcom Communications Corp
President

imThere is something about 40.

40% of Q1 2023 podcast advertisers did not return for Q1 2024, according to Magellan AI.

40% of small businesses failed within the first three years, according to the Bureau of Labor Statistics.

40% of all workers were prepared to quit their jobs two years ago, according to a McKinsey Study. 43% of email professional recipients open email on a mobile device, according to Statista.

44% of sellers quit the pursuit after the second call according to Scripted. Really? Almost half of the sellers reading this column give up after the second call? That statistic must be wrong.

Consider your typical sales day – prioritized, focused, clear goals established, with all seasonal and timely deadlines plugged in and ready for execution. Successful sellers put as much time and focus into planning and organization as they do into the sales process. So, why quit the process after the second attempt? There are only three reasons any experienced sellers would give up after the second attempt.

1. Poor targeting.

2. Unrealistic expectations.

3. A negative business condition requires a new approach.

Reason #3 is the answer to why I listed the 40% factor. Professional sellers and managers sometimes lose touch with the realities of local business conditions. Attrition has always been the enemy of local sales, yet managers and sellers rarely plan for it. Budgeting and analysis are easy paper exercises. Old fashioned ear-to-the-ground market “research” is equally important. Those who learn to balance the formal and the informal find themselves winning the battle of the 40% factor.

As we approach the second half of the year, with elections, seasonal sports, and major holidays ahead of us, time to sharpen our pencils and tweak the projections for the remainder of the year. And always remember your pencil should have an eraser.

Happy Selling!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Cliché Alert!

By Holland Cooke
Consultant

imRatings – and advertisers’ results – reward what listeners remember, what sticks-out, not clichés that blend-in. So, avoid blah-blah-blah such as…

“on tap for…”

Instead of “…and more sunshine on tap for Sunday,” say “…and more sunshine Sunday!” 

“The best _____ around” or “the best _____ in town.”

Commercial copy Styrofoam. “The best wings?” Say WHY, in a way that makes the listener salivate.

“conveniently located”

Zzzz… 

“weaponized”

The word itself has been weaponized. It’s talking-about-talking.

“spot-on”

Translation: What you expressed affirms my predisposition. Talk radio is more interesting, and habit-forming, when sparks fly. So, pique curiosity. Have your screener move callers who disagree to the head of the line.

im

“Too clever by half.”

Measured how? Not self-explanatory, this is distracting. And it always sounds condescending. 

“all-important”

As in “let’s check that all-important forecast,” often heard when weather is severe or changing quickly. Rookie stuff. If it’s important, get right to it.

“In this day and age…”

‘Makes you sound like an immigrant from the 20th Century, speaking with an accent. 

“THAT’S the $64,000 question.”

From a TV show in the 1950s, when $64K was big money. 

“shuttered.”

If something closed, say “closed.”  Listeners don’t say “shuttered” in conversation…which is where we want to end up.

“unmitigated gall”

“in any way, shape, or form”

And on THAT note…kidding…

“Period, full-stop.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Jeff Crouere Rises to President and GM at WGSO, New Orleans

Talk host Jeff Crouere rises to the president and general manager position at non-profit Northshore Radio LLC’s WGSO-AM, New Orleans. Crouere has hosted his “Ringside Politics” program on theim station for the past 17 years. He says, “This is truly a dream come true for me. We have recruited a new board of directors who are committed to work with us to make the station even stronger. WGSO Radio will continue to be independent, committed to free speech and opposed to censorship in any form. While our focus will always be the New Orleans area, we are proud to welcome listeners from around the country… Our station is an important part of our community and will continue to serve our region for many years to come. I look forward to serving in these new roles to ensure a bright future for WGSO Radio.” Crouere’s “Ringside Politics” will continue to air on the station from 7:00 am to 9:00 am and from 6:00 pm to 7:00 pm.

Industry News

PodcastOne Launches “The Campaign Managers” Podcast

PodcastOne announces the upcoming launch of the podcast “The Campaign Managers with Kellyanneim Conway and David Flouffe.” PodcastOne says that the weekly podcast – to debut on May 22 – will “go beyond the headlines and bylines driving the heated 2024 presidential race to offer expert opinions and perspectives in the most pivotal presidential campaign in American democratic history.” PodcastOne president and co-founder Kit Gray says, “Kellyanne and David are icons in the political landscape. Their intelligent delivery of data and facts, their dynamic presentation of opinions and strategy and their wealth of knowledge on what it takes to become the next President of the United States is a privilege and a thrill to listen to, and we at PodcastOne are excited to be able to bring this podcast to the public.”

Job Opportunity

Cumulus Seeks OM/PD for Albuquerque

CUMULUS MEDIA | Albuquerque is looking for a dynamic operations manager/program director. Our staff takes pride in our community and value teamwork. If you can deliver lifestyle headlines, be focused, creative and multi-task and most of all… love radio, we should talk.  Board work, remotes, production,im and podcasts are all a part of what we do, so show us what you’ve got. The successful candidate will be responsible for all aspects of programming including scheduling content, coaching on-air staff, station and AM/FM cluster strategy, development of on-air/online promotions and generating associated revenue, oversight and content creation for digital extensions (including streams, websites and podcasts), and have a strong customer service approach towards listeners, staff, & sales. Additionally, the candidate will act as the program director for Legendary News Radio KKOB and KNML The Sports Animal. Find out more and apply here. Cumulus is an Equal Opportunity Employer.

Industry News

Howie Carr to Receive 2024 Lifetime Achievement Award

The TALKERS editorial board has announced the selection of legendary New England radio talk show host Howie Carr as the 2024 recipient of the Jim Bohannon Memorial Award for Lifetime Achievement. Carr will be presented the honor at the forthcoming TALKERS 2024: Radio and Beyond conference on Friday, June 7 at Hofstra University on Long Island, NY. Carr has been a Boston-based radio talk show host since the 1980s, heard primarily on WRKO. WRKO is now one of more than 20 stations across theim region that carry Carr’s independently syndicated afternoon drive talk show. He is an inductee in the Radio Hall of Fame. With roots in investigative print journalism, Carr is the New York Times best-selling author of The Brothers Bulger and Hitman, in addition to several other Boston organized-crime books and two novels. He has remained in newspaper work that goes back prior to his radio career as an active columnist for the Boston Herald and has received a National Magazine Award for his work with Boston Magazine. Boston organized-crime boss Whitey Bulger was so infuriated by Carr’s groundbreaking reporting that he once put out a murder contract on Carr – a story detailed on “60 Minutes.” At his 2013 trial on murder and racketeering charges, Bulger tried to have Carr banned from the courtroom by calling him as a defense witness. Before he was brutally murdered in a gangland hit, the crime czar still said his greatest regret was not murdering Carr when he had the chance. Carr once taught a course at Harvard, where he had to cross a picket line against himself to get to his class. In making the announcement, TALKERS founder Michael Harrison stated, “Howie Carr is the real deal – the best of both the old and new schools in media. He was practicing ‘cross-platform’ journalism and commentary long before it became the digital-era norm. He’s got ink in his veins and RF in his brains. His impact in the Northeast has been so strong for such a long time that if the six New England States were to consolidate as one, he would possibly be its first governor.” Carr will be one of 60 industry leaders speaking at TALKERS 2024: Radio and Beyond. For more information, see story below.

Industry News

Cumulus Completes Successful Debt Exchange

As Cumulus Media Group announces its 2024 first quarter operating results today (5/3), it also reveals that it has refinanced its capital structure. Cumulus CEO Mary Berner states, “We are thrilled to have refinanced our capital structure to secure five-year maturities with favorable terms through a successfulim debt exchange and ABL Facility upsize and extension. This is an excellent outcome for the company especially given the generally difficult financing environment for legacy media companies. Specifically, we extended maturities to 2029, reduced the principal amount of outstanding debt by approximately $33 million, obtained attractive interest rates, maintained a structure free of financial maintenance covenants, and increased capacity on our ABL Facility by 25%.” The Exchange Offer means approximately $325.7 million aggregate principal amount of the Issuer’s 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) were tendered for new 8.000% Senior Secured First-Lien Notes due 2029 (the “New Notes”) issued by the Issuer. Following the expiration of the Exchange Offer and Term Loan Exchange Offer, approximately 96.8% of the aggregate principal amount of outstanding Old Notes and Old Term Loans on a combined basis, were tendered for exchange of New Notes and New Term Loans, respectively.

Industry News

Beasley Appoints Kyra Ringer Chief Engineer for Boston Operations

Beasley Media Group names Kyra Ringer chief engineer for its Boston-based radio properties. Ringer was recently working as an independent contract engineer in New England. She previously served asim the chief engineer for Cumulus Media in Fort Walton Beach and Pensacola, Florida. Beasley says Ringer will be responsible for transmitter and studio maintenance, troubleshooting and repairs of the market’s RF systems, maintaining and utilizing Wheatstone and WheatNet for audio routing and broadcasting, and other related duties. Ringer comments, “Having been raised in studios and transmitter sites, I feel that broadcast engineering is in my DNA. My father has been a broadcast engineer for more than 40 years and has taught me most of what I know. I credit him with instilling an unwavering work ethic in me as I watched him work tirelessly through my childhood years. I have been working in radio for more than 25 years and love every aspect of what I do.”

Industry News

Powerful Agenda Being Set for TALKERS 2024: Radio and Beyond

imThe forthcoming 27th annual installment of the talk media industry’s longest-running and most important national gathering will be meticulously documented on video for posterity. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state of the art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. For a look at the full list of speakers, stories about key panel discussions & presentations, as well as a list of nearby hotels, click here.

Industry News

Benztown Promotes McDaniels and Castellani

Benztown promotes two audio production pros within its Commercial Production Team serving Benztownim client, Yamanair Creative. James McDaniels moves up from his role as producer to production manager for the Yamanair Commercial Production Team. He will be responsible for assigning, producing, and coordinating spots for clients. Kyle imCastellani is promoted from writer to head writer for the Yamanair Commercial Production Team. In his new role, Castellani will oversee copywriting and project management for the team. East Coast director of commercial production MJ Bloch says, “We are thrilled to have Kyle Castellani as Lead Writer. His creativity is unmatched, and we’re excited to see what the future brings. James McDaniels has been an amazing producer and voiceover artist for many decades. We are so delighted to have him on the Benztown team in this role. His talent and dedication to his craft are top notch.”

Industry News

Good Karma Stations to Air Wisconsin Volleyball

Good Karma Brands announces that WTLX-FM “100.5 ESPN Madison” and news/talk WTMJ-AM, Milwaukee will serve as the new home for University of Wisconsin women’s volleyball, beginning with the 2024-2025 season. UW Women’s Volleyball completed the 2023 season at # 3 in the AVCA Poll after aim trip to the semifinals in the NCAA Tournament. GKB founder and CEO Craig Karmazin comments, “We are proud to introduce broader coverage of Badgers Volleyball and to create additional avenues for audience expansion. It is an exciting time, and our partnership with UW Athletics will present opportunities for a team that is proven to be best in class both on and off the court.” GKB market manager Greg Scalzo adds, “We are excited to build off of the already established UW Women’s Volleyball brand and enthusiasm surrounding women’s sports to deliver the ultimate listening experience for fans.”

Industry News

Mike Gallagher Joins “98.9 WORD” as Part of Lineup Changes

As a part of some programming changes at Audacy’s Greenville, South Carolina news talk WYRD-FM “News/Talk 98.9 WORD,” the Salem Radio Network nationally syndicated “Mike Gallagher Show” will air from 10:00 am to 12:00 noon, effective Monday (5/6). Additionally, Joey Hudson – who formerly produced Gallagher’s show and most recently hosted the morning show at WGTK-AM, Greenville – will host the new program, “Sunrise Carolina with Joey Hudson,” from 5:00 am to 6:00 am daily as well asim the new magazine-style show, “The WORD on the Street,” on Saturdays from 12:00 noon to 1:00 pm. Audacy Greenville SVP and market manager Steve Sinicropi says, “I am thrilled to have Mike return to ‘News/Talk 98.9 WORD.’ Mike is part of the fabric of Greenville; he connects with our audience and will be a terrific advocate for our advertisers. Having Mike and Joey onboard will enhance our incredible lineup and offer listeners live, locally connected talent.” Gallagher comments, “To return to the same station where I started my radio career 35 years ago is mind-blowing. I’m excited to reconnect with Upstate audiences and advertisers on this powerhouse brand. Having my dear friend Joey play a significant role in the show is the icing on the cake. Everyone knows the Upstate is home to me. So, who says you can’t go home again?” Hudson adds, “I’m ecstatic to join the team at this heritage station. It’s especially gratifying to join my longtime friend and mentor Mike as he makes his triumphant return to the Upstate. As a lifelong resident of the area, I’m fortunate to continue serving the community I love as part of The Voice of the Carolinas. Thank you to Steve Sinicropi, Mark Hendrix and the 98.9 WORD family for welcoming me back to the airwaves.” As part of the changes, “Straight Talk with Bill Frady,” now airs from 12:00 pm to 3:00 pm.

Industry News

KLIF-AM, Dallas Adds Brian Kilmeade to Daily Lineup

Cumulus Media adds FOX News Channel and FOX News Audio star Brian Kilmeade to its KLIF-AM/KSCS-HD2, Dallas-Fort Worth program schedule airing his daily show in the 9:00 am to 12:00 noonim daypart, starting Monday (5/6). KLIF program director Bruce Collins says, “We are extremely excited to add Brian Kilmeade to the 570 KLIF-AM/96.3 FM-HD2 weekday radio lineup, especially as we head into the election season. Brian will be talking each day to the movers and shakers in the political world, keeping DFW up to date. Together with Sean Hannity weekday afternoons from 4:00 pm to 7:00 pm, we have the national political scene more than covered.” Kilmeade comments, “I am thrilled to be joining a great station with a rich history like KLIF and enter the fourth biggest market in the country. I’m honored to be a part of this first-class lineup right in the middle of this historic election season, and in short order will be in Dallas to meet all the listeners in person!”

Industry News

Audacy Observes Mental Health Awareness Month

May is Mental Health Awareness Month and Audacy announces its plans for this time dedicated to raising awareness and promoting understanding of mental health conditions. The month-long observance aims to reduce the stigma surrounding mental illness, increase access to mental healthim resources, and encourage people to prioritize their mental well-being. “I’m Listening,” Audacy’s flagship program created on the belief that the power of talk saves lives, is continuously committed to delivering more mental health conversations, resources, and pathways to help over 200 million listeners. The company says, “We are trusted companions and loyal friends to our listeners. We know the power of talk saves lives. We meet people where they are and assure them it’s okay to not be okay. Each year, Audacy activates ‘I’m Listening’ through national campaigns featuring artists, celebrities, and athletes who share their experiences with mental health. Partnering with the American Foundation for Suicide Prevention (AFSP), these events help raise awareness and support of issues that we all face in our daily lives. This year’s broadcast will air on Wednesday, September 25 from 7:00 pm to 9:00 pm.”