Industry News

SRN Moves Charlie Kirk to Dennis Prager’s Affiliates

Salem Media Group’s Salem Radio Network is putting host Charlie Kirk onto the Dennis Prager affiliate stations, effective March 31. This move comes as the result of Prager suffering a debilitating injury lastimg November after a fall in his home in which he suffered a spinal cord injury. Prager is going through extensive rehabilitation. Charlie Kirk has been hosting his show live in the same 12:00 noon to 3:00 pm ET daypart as Prager since October of 2020 and SRN says this will be an easy transition for most stations. Prager and imgSalem have agreed to his return for one hour a day, airing 2:00 pm to 3:00 pm ET, starting Tuesday, June 3. Salem SVP of spoken word Phil Boyce says, “Dennis may have some physical limitations at the moment, but his wit, wisdom, insights and passion are as strong and as clear as ever and we are delighted at his spirit and resolve to return to his audience. We want Dennis to remain a part of the Salem family and want his millions of loyal fans to continue to hear his voice. Affiliates of Charlie will continue to get the Kirk show with no interruption, and affiliates of Dennis will soon get Charlie Kirk as a strong and able replacement.”

Industry News

Triton Digital Releases February 2025 U.S. Podcast Ranker

According to the February 2025 U.S. Podcast Ranker from Triton Digital, the top of this chart doesn’t change from January with NPR maintaining its grip on the first two spots with “NPR News Now” at #1 andimg “Up First” at #2. Remaining at #3 is Cumulus Podcast Network’s “The Dan Bongino Show.” Moves of note in February include iHeartRadio’s “The Daily Show: Ears Edition” rising five places to #20; Audacy’s “We Can Do Hard Things” falling six places to #25; and iHeartRadio’s “The Herd with Colin Cowherd” dropping eight places to #37. The Triton Digital U.S. Podcast Ranker is based on weekly average downloads. See the complete ranker here.

Industry News

Rich Herrera to Host “Richmond’s Morning News”

Broadcasting pro Rich Herrera is the new host of “Richmond’s Morning News” on Audacy’s WRVA/WTVR-HD2, Richmond. Audacy Virginia SVP and market manager Bennett Zier says, “Rich brings an authentic voice to the morning airwaves and a strong commitment to his community. His sharp analysis and ability toimg engage listeners in meaningful and entertaining conversation make him a valuable addition to the WRVA team. We’re excited to welcome Rich and continue delivering the news that matters most to our community.” Herrera comments, “I am thrilled to join the WRVA team, a legendary station with a great lineup of hosts and shows. After meeting with Bennett Zier and Zach McHugh and getting the chance to host Richmond’s morning news, I fell in love with the station. My family is excited to make Richmond our home. I want to thank Chris Oliviero and Jeff Sottolano for their support and mentorship, as well as Drew Anderssen, our format vice president, who encouraged me a year ago to transition from sports talk to general news.”

Industry News

Salem Media Group to Sell Remaining Hawaii Stations

Salem Media Group is selling its remaining Hawaii broadcast properties and digital assets to Malama Media Group. Malama is acquiring country KHCM-FM, sports talk KGU-AM and KHCM-AM/K236CR,img Christian KGU-FM, classic hits KKOL-FM, and news/talk KHNR-AM/K232FL. Salem CEO David Santrella says, “While Salem closes our chapter in Honolulu, I am thrilled to know that these stations are going to a buyer that has a shared passion for the formats we have there and plans to keep those formats intact, particularly the Christian teach and talk and conservative news/talk formats.”

Industry News

Talk Radio Host Joe Pags Swatted; Armed Police Swarm His Home

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Nationally syndicated talk radio host Joe “Pags” Pagliarulo’s home was swatted last week, bringing heavily armed police officers to his home at 2:35 in the morning. Pags recounted the events for his listeners and posted video of the segment to X. In it, says that he’s usually up until 5:00 am and therefore was awake when his cameras app told him there was something outside his house. Hisimg camera app showed the image you see in the photo here – a man who appears dressed as a cop with an AR-15 outside his house. Pags says he quickly called 911, identified himself, told the operator he thought he was being swatted and asked if the police were at his house. After confirming that it was the police, Pags was able to get the officers to stand down and they were assured there was no reason to be there. Pags tells his listeners that the goal of the swatters was to get him to grab his gun and go outside, in which case he likely would have been killed. You can listen to the show segment here.

Industry Views

Monday Memo: Matter, and Money Will Follow

By Holland Cooke
Consultant

imgThere has never been more news. And news has never been more quotable. It costs two-plus cents to make a penny.

Events impacting everyday life are unfolding around-the-corner, around-the-world, around-the-clock. The listeners our advertisers want as customers are in “What NEXT???” mode.

There have never been more places to get news. And the broadcasters that monetize information best have evolved what we used to call “a radio station” into a multiplatform source of content pertinent to its target listener. Trusted call letters are the surname shared by digital siblings.

Being known for helpful information is key. My client stations image relentlessly as “Your Only Local News Radio.” If you are too, rip me off, and burn-it-in.

But imaging merely talks-the-talk. All the promos in the world won’t walk-the-walk. We become habit-forming by delivering information that is relevant and useful and enabling and easily understood and seems up-to-date.

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Accordingly:

  • When we report information-given-to-us (press releases, etc.), rewrite to succinctly convey what the story means. Typically, press releases are about the sender. Our lead sentence needs to be about how-it-matters-to the listener.
  • Keep it fresh. The second and third time someone hears a story word-for-word, the little voice in his/her head says, “You already told me that.” Every effort we make to update copy is worth it.
  • Listen to your on-hour network, for three reasons: Emulate their crisp copy style, which conveys the consequence of items being reported. And emulate their delivery. Note how FOX News Radio morning anchor Dave Anthony sounds like he’s talking, not reading. And listen for opportunities to localize big national/international stories.

What is being reported by national media, how does it hit home, and who locally can comment or explain?

  • How is DOGE government downsizing impacting people in your state, in your city? Most of the federal workforce does not live in Washington/Maryland/Virginia.
  • We pray for ailing Pope Francis. When he passes, who from your diocese or parish can you interview? “The Conclave” won an Oscar and was nominated for eight.

Music radio is in the fight of its life with streams, and too much talk radio is an angry caricature. Matter most, and money will follow.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Townsquare Media Reports Q4 and 2024 Full Year Results

Townsquare Media reports its operating results for the fourth quarter of 2024 and for the full year of 2024. Company CEO Bill Wilson says, “I am pleased to share that Townsquare’s performance improved meaningfully throughout 2024, culminating with fourth quarter net revenue growth of +2.6% year-over-year (on revenue of $117.8 million), and Adjusted EBITDA growth of +25.8% year-over-year, driven by the strong sequential improvement in our two digital businesses and the benefit of political revenue. Inimg addition, net income (loss) improved $26.9 million year-over-year in the fourth quarter, and $32.1 million in the year, in large part due to a reduction in non-cash impairment charges… Our Broadcast Advertising net revenue declined in-line with our expectations for 2024 (mid-single digit ex-political decline) which aligns with our view that broadcast is a mature cash cow business that will continue to face headwinds going forward, as businesses will continue to share shift from traditional advertising to digital advertising. Thankfully, we are often the beneficiary in that case, as we frequently have the most comprehensive set of digital advertising solutions available in our markets. Digital is and will continue to be Townsquare’s growth engine, and we believe Townsquare’s ability to drive profitable, sustainable digital growth is a key differentiator for our company, and consistent with our strategy of being a Digital First Local Media Company.”

Industry News

WRVA, Richmond’s Jeff Katz Walks on Hot Coals to Benefit Special Olympics

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Last year WRVA, Richmond afternoon talk host Jeff Katz promised to get the logo of the Special Olympics of Virginia tattooed if he was able to raise $15,000 for the organization, and he did. This year he promised to walk on 1,200-degree coals a la Tony Robbins if he could beat last year’s amount. Teaming up with his friend, local county Sheriff Karl Leonard, they raised just shy of $18,000! Pictured above is Jeff strolling the coals. Regarding next year’s challenge, Katz says, “We have not decided, but alligator wrestling is under serious consideration.” Katz raises funds for the Special Olympics in honor his favorite Special Olympian, his daughter Julia.

Industry News

FCC Chair Carr Promotes Launch of Deregulation Initiative

FCC Chairman Brendan Carr is promoting his agency’s new deregulatory initiative, the new docket of which is titled, “In re: Delete, Delete, Delete.” The Commission says it is seeking comment on every rule, regulation, or guidance document that the FCC should eliminate for the purposes of alleviatingimg unnecessary regulatory burdens. This follows President Donald Trump’s Executive Order 14192 titled, “Unleashing Prosperity Through Deregulation” and Executive Order 14219 titled “Ensuring Lawful Governance And Implementing The President’s ‘Department Of Government Efficiency’ Deregulatory Initiative.” FCC Chairman Carr says, “Under President Trump’s leadership, the Administration is unleashing a new wave of economic opportunity by ending the regulatory onslaught from Washington. For too long, administrative agencies have added new regulatory requirements in excess of their authority or kept lawful regulations in place long after their shelf life had expired. This only creates headwinds and slows down our country’s innovators, entrepreneurs, and small businesses. The FCC is committed to ending all of the rules and regulations that are no longer necessary. And we welcome the public’s participation and feedback throughout this process. The American people expect and deserve a government that will efficiently deliver great results. We are committed to doing exactly that at the FCC.”

Industry News

Rumble Launches Talk Livestreaming Lineup

Video-sharing platform and could services provider Rumble unveils Rumble Live, a linear livestreaming lineup of content that features well-known talk media personalities including Vince Coglianese, Steven Crowder, Russell Brand, and more. Rumble say it is reimagining the video platform experience byimg offering a format in which shows use the Rumble Raiding technology to follow one another and carry audiences seamlessly into the next show. Rumble chairman and CEO Chris Pavlovski says, “This is more proof that the content creator community at Rumble is the best place to be, because this new daily lineup will help everyone and be great programming for viewers. Creators in the lineup will build off each other’s audiences, and everyone on the platform will benefit by increased traffic across the board. Unlike the broadcast day on a television network, Rumble adheres to the principles of free speech and these are shows that people actually want to watch.”

Industry News

Radio Personality Matt Pinfield Ready to Return After Stroke and Coma

Rock radio and television personality Matt Pinfield is out of the hospital and at a rehabilitation center recovering from a stoke that put him in a coma back in January. The 63-year-old Pinfield says he’s eagerimg to get back to work, “I am so grateful to be alive. The general consensus was that I wasn’t going to make it and here I am! I am overwhelmed and humbled by your love. I am beyond grateful for those that have stuck by me. My radio family includes my listeners, my dear friends, and the wonderful radio companies that continue to support me. It means the world to me. I cannot wait to get back to hosting “Flashback,” KLOS and SoCal Sound. We were told I might not speak or walk again, and my voice is back, and I am doing five hours of physical therapy a day and my walking continues to improve. There is nothing like my radio community.   I love you all.”

Industry News

Cumulus Names Gilbert Baez Host of WFNC’s “Good Morning Fayetteville”

Cumulus Media names veteran broadcast journalist Gilbert Baez host of news/talk WFNC, Fayetteville, North Carolina’s “Good Morning Fayetteville,” effective March 17. Baez has been a fixture on WRAL-TV, in Raleigh but served as WFNC’s morning news anchor from 2000 through 2001. Cumulus Fayetteville VPimg and market manager Tish Boden says, “Team Cumulus Fayetteville is excited to have Gilbert Baez join our team as the new host for ‘Good Morning Fayetteville’ on WFNC News Talk. When you say the name Gilbert Baez in the market it is synonymous with news. I look forward to Gilbert’s success on Good Morning Fayetteville.” WFNC program director Kelvin Culbreth adds, “Gilbert Baez brings a deep desire to report the news and a true sense of devotion to Fayetteville, Fort Bragg, and Cumberland County. He’ll bring his wealth of knowledge about our area and his vast cache of connections. We have heard, ‘Everyone knows Gilbert and Gilbert knows everyone.’ He is the perfect host to carry GMF into the future.”

Industry Views

Sabo Sez: The Actual Future of Radio

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night,”
WPHT, Philadelphia
Host, Sterling On Sunday, TM

imgThank you, TALKERS for having me on panels at the TALKERS Generations 2025 IBSNYC conference this past Saturday (3/8). Moderator and Philadelphia talk show god Dom Giordano asked us the inevitable: “What is the future of radio?”

You’ve likely had the experience of saying something funny or profound and been surprised.  “Where did that come from!??”

What’s the future of radio? I replied, “The next sentence out of your mouth. Radio will have a future if the next thing you say compels a listener to hear your next sentence.”

Where did that come from? The future is up to us. For over 100 years radio has engaged our listener to want to hear the next sentence. No wires, cable, laptop, computer. Distribution? No problem. Subscriptions? No. Technical challenges? No. Radio just works.

Your listener will want radio to just-work as long as the next sentence is our best. Ever.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

WABC’s Catsimatidis Promotes AM in Cars in NYPost Ad

Red Apple Media and WABC owner John Catsimatidis is taking out full-color ads in the New York Post in which he asks consumers not to buy a new car that doesn’t include AM radio. Part of the ad’s text reads asimg follows: For the past 100 years, AM radio has been free for U.S. consumers. “Recently, General Motors and other car manufacturers have spent over $7 million trying to eliminate AM radio. Do not buy a car without AM radio. GM is attempting to influence Congress, making themselves an adversary to consumers. We will publish a list of all House and Senate members who have received money from these lobbyists. Keep AM radio free.”

Industry News

KNBR Re-Ups Host Brian Murphy

Cumulus Media’s San Francisco sports talk outlet KNBR is reportedly extending morning sports talk host Brian Murphy’s deal for another four years. SFGate reports that KNBR program director Mike Hohlerimg announced the news on-air on Tuesday. Murphy is one half of the “Murph and Markus” show. Murphy tells SFGate, “I’ve just really enjoyed my time talking to the Bay Area every morning and talking to my partners – whether it was Paulie Mac or my original partner Tim Liotta or my current partner Markus Boucher. Always enjoyed it, enjoyed the banter with our producers and board ops. I never wanted to leave ever, so it was just going to come down to could we come to an agreement and fortunately we did.” See the SFGate story here.

Industry News

Rumble Acquires $17.1 Million in Bitcoin

Video-sharing platform and cloud services provider Rumble announces that it has added approximately 188 Bitcoin to its treasury at an average price of approximately $91,000 per coin, consistent with its previously announced Bitcoin treasury strategy to allocate up to $20 million to Bitcoin. The company saysimg this move further emphasizes its conviction in Bitcoin as a valuable tool for strategic planning and reinforces its expansion into cryptocurrency. Rumble chairman and CEO Chris Pavlovski comments, “We are excited to announce these purchases and allocation of Bitcoin as part of our treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry. These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies.”

Industry News

More from TALKERS Generations 2025 at IBSNYC

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Pictured above is WABC, New York journalist and talk show host Dominic Carter giving a high-five to one of the students asking him career advice. Carter spoke on the “Radio’s Place in a Diverse, Digital World” panel.

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Pictured above is TALKERS VP and executive editor Kevin Casey showing off the new C. Crane WiFi 3 internet radio. TALKERS and C. Crane gave away five of these radios to college students who were eager to get them.

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Pictured above is consultant and WPHT, Philadelphia & nationally syndicated talk host Walter Sabo making a point during his panel discussion. A student asked for his advice about launching a career out of college and Sabo told her, “First, decide where you want to live. Once you’re in that city, you can begin to approach broadcasting companies about getting your foot in the door.”

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Pictured above is Salem Radio Network talk host Mike Gallagher speaking while taking part in the “Radio’s Place in a Diverse, Digital World” panel. All photos by Olivia Mannarino

Industry News

The Last Show Expands to Six Canadian Markets

New York City-based comic and former Silicon Valley engineer David Cooper strikes a deal to get his talk show, “The Last Show with David Cooper” on six Canadian signals: CKNW, Vancouver; CFIQ, Toronto;img CHQR, Calgary; CHED, Edmonton; CJOB Winnipeg; and CFPL, London. Cooper is focusing on Canadian markets because he was born in Toronto and was heard in Canada on the iHeartRadio talk network. Cooper says, “It’s what happens when you mix relationship advice, scientific breakthroughs, and the world’s weirdest headlines into one show. Somehow, it all makes sense.” Cooper says the show targets the 25-54 demographic. He also serves as technical director and host at Burning Man Radio during his annual Nevada festival pilgrimage. He adds, “What do I know? Talk radio programmers call it a strategic counterprogramming solution, designed to capture audiences from alt-rock or NPR stations.”

Industry News

WOR, New York Unveils “Mendte in the Morning”

iHeartMedia names Larry Mendte the new, permanent host of the morning drive program on news/talk WOR, New York. “Mendte in the Morning” airs from 6:00 am to 10:00 am on 710 WOR, The Voice of New York. WOR program director Tom Cuddy says, “Since joining our team in 2023 as our news director andimg morning drive news anchor, Larry has built a strong connection with our listeners, who have responded very positively to his time as our interim morning show host. His remarkable career, which includes an astounding 97 Emmy awards and stints at WABC Radio, Channel 7 Eyewitness News, WPIX/11 and ‘Access Hollywood,’ speaks for itself. With all of this experience, he’s the ideal choice to wake up the tri-state area.” Longtime New York radio news anchor Jacquelyn Karl will deliver updates on “Mendte in the Morning,” while Natalie Vacca will continue in her role as executive producer.

Industry Views

Monday Memo: ChatGPT, Carefully

By Holland Cooke
Consultant

imgObservation, as a heavy CNBC viewer: Artificial Intelligence is to 2025 what Dot Com was to the late 1990s, game-changer… and shiny object.

Everyone seemed to be chanting “AI” at this year’s CES. In a previous column here, I offered, from experience, some Do’s-and-Don’ts for crafting commercial copy. And as vendors are applying AI to various other broadcast content and operational functions, I asked the app itself: “How would you caution radio broadcasters against over-reliance on ChatGPT?” SECONDS later, the robot replied:

“Here are some key points to consider:

1. Maintain Authenticity: Radio broadcasting thrives on the personality and authenticity of its hosts. Relying too heavily on AI-generated scripts or content can make broadcasts feel robotic, inauthentic, or detached. Listeners tune in to hear the voice, opinions, and personality of the broadcaster, not just information being read off a script. ChatGPT is great for generating ideas, but it shouldn’t replace the genuine voice of the host.

2. Human Connection: One of the strengths of radio is the personal connection that hosts build with their audience. This connection comes from spontaneous moments, personal anecdotes, and relatable conversations. AI can’t replicate the unique, emotional bond that a human broadcaster forms with listeners. Overusing AI could distance the host from the audience and make the show feel more like a recorded message than a live, engaging experience.

3. Accuracy and Fact-Checking: While ChatGPT can generate a lot of information quickly, it’s not always accurate or up-to-date. Broadcasters need to be mindful that AI-generated content might contain errors, outdated facts, or biased perspectives. Relying on AI without fact-checking could lead to broadcasting misinformation, which can seriously damage the station’s credibility.

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4. Tone and Nuance: AI like ChatGPT can struggle with tone, emotion, and subtlety in language. Radio broadcasters need to ensure that the tone of the broadcast fits the subject matter and the audience. AI might miss the mark on this, especially in more nuanced or sensitive topics. A human touch is often needed to tailor the message effectively.

5. Audience Engagement: ChatGPT can provide content, but it can’t engage with listeners the way a broadcaster can. Over-relying on AI could take away opportunities for live interaction, audience call-ins, and real-time feedback. Broadcasting is about creating a dialogue, not just delivering information, and AI isn’t capable of fostering real-time, dynamic conversations.

6. Creativity and Innovation: While AI can assist with generating ideas, true creativity comes from the human mind. Broadcasters should focus on bringing fresh, original ideas to the table—things AI can’t easily replicate. Over-relying on ChatGPT might limit creativity, turning broadcasts into predictable, generic experiences.

In summary, while AI tools like ChatGPT can be incredibly useful for research, inspiration, and content generation, broadcasters should ensure they don’t lose the human element of their shows. Maintaining authenticity, personal engagement, and creativity are key to keeping radio content fresh and compelling. AI should be a tool, not a substitute for the broadcaster’s unique voice and connection with the audience.” 

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

KBLA Launches “Conversation Live: Altadena Rising”

SmileyAudioMedia’s talk KBLA, Los Angeles will debut, “Conversation Live: Altadena Rising,” hosted by James Farr on Saturday (3/8) at 10:00 am. The program will track the recovery of Altadena in the aftermath of the Eaton Fire. Company founder Tavis Smiley says, “We will use this Black-owned mediaimg platform to ensure that California, the nation, and the world hear the stories of those impacted in Altadena. People have short attention spans, and many will forget the fire and its aftermath in the coming weeks and months. We intend to keep the focus on the families in Altadena and amplify their voices.” Farr adds, “Eaton was more than a fire. It was the destruction of a Black stronghold where 80% of residents were homeowners. These families weren’t just living here; they were building generational wealth. That’s why this show matters – because rebuilding Altadena isn’t just about homes, it’s about justice.” In the days following the fire, Farr co-produced KBLA’s three-hour live remote broadcast from the impact zone, ensuring survivors’ voices were heard.

Industry News

Top News/Talk Media Stories This Past Week (March 3-7, 2025)

Here are the most talked about stories of the past week (3/3-7) on news/talk radio and related talk media according to TALKERS:

Stories/Topics

1. Trump Speech to Congress
2. Trump Tariff Whiplash / Economy
3. Trump-Musk Relationship
4. Musk-DOGE Activities / Federal Firings
5. Russia-Ukraine War
6. Israel-Hamas War
7. ICE Deportation Crackdown
8. Trump First Amendment Issues / GOP Town Halls
9. Big Tech / Misinformation / Censorship
10 Healthcare / Avian (Bird) Flu / Measles Outbreak

People

1. Donald Trump
2. Elon Musk
3. Vladimir Putin / Volodymyr Zelenskyy
4. Benjamin Netanyahu
5. JD Vance
6. Robert F. Kennedy, Jr.
7. Jeff Bezos
8. Mike Johnson
9. Pete Hegseth
10.Al Green

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Former Radio Exec Billy Freund Dies at 58

Billy Freund, former senior executive at Katz Media, Triton Media, Westwood One, and other entrepreneurial endeavors, passed away on Monday (3/3) at age 58 due to complications from Frontotemporal Degeneration and ALS. Freund leaves behind his wife Sue Freund, managing partner at Crossover Media Group. There will be a Mass the first week of April in Manhattan Beach, California, at American Martyrs Catholic Church followed later that day by a celebration of Billy’s life with family and friends. In lieu of flowers, the Freund family asks that contributions be made in Billy’s memory to The Association for Frontotemporal Degeneration.

Industry News

Anthony Cumia to Host Sunday Night Show on WABC

As tipped by Anthony Cumia himself via X over the weekend, the former “Opie & Anthony” personality and current host of his own show on CompoundCensored will begin hosting a Sunday evening show on Redimg Apple Media’s 77WABC Radio beginning this week (3/9). Red Apple says “The Anthony Cumia Show” will air Sundays from 8:00 pm to 10:00 pm ET. Cumia says, “I am beyond thrilled to join 77WABC. They are the only ones doing great radio, and I’m looking forward to having a blast and connecting with my fans. I’m grateful to John [Catsimatidis] and Chad [Lopez] for offering me this opportunity. We’re going to have a great time!” Lopez says, “Anthony has a strong and loyal following who have missed him on New York radio. Anthony brings another element of entertainment to our weekend programming, which is about having fun.”

Industry News

Bay Area Radio Vets Launch Digital Sports Talk Network

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A group of Bay Area radio personalities are getting together to launch a digital sports talk network called Bay Area Sports Collective. Former KNBR, San Francisco personalities Tom Tolbert, Paul McCaffrey, and John Lund, along with former KNBR PD Jeremiah Crowe are co-founding the network that will initially feature three podcasts that will also be broadcast live on YouTube. The network debuts today with “The Tom Tolbert Show,” “Paulie Mac’s Particles” and “John Lund Unleashed.” Crowe will direct business operations, marketing, and sales for the sports podcast network. Additionally, the new podcast network features daily on and off-air contributions from Tony Rhein and Daniel Ogden, both longtime Bay Area radio producers. Crowe says, “This announcement marks the dawn of a new day for the underserved Bay Area Sports fan. They deserve better. We are thrilled to launch The Bay Area Sports Collective with three very influential, entertaining, and experienced hosts who all remain dedicated to their craft. We are open to additional shows and talent joining our network in the future and look forward to scaling our unique talent-friendly business model into additional markets. Multiple professional Sports franchises have already expressed strong interest in migrating programming to our network, and local blue-chip advertisers have also contacted our team. We are excited to open the floodgates and provide Bay Area Sports fans with a more convenient way of finding their favorite shows, whether live or on-demand. This is the future of sports entertainment.

Industry News

Dobbins to Lead Cumulus Des Moines

Cumulus Media names Adam Dobbins vice president/market manager for its Des Moines station group thatimg includes sports talk KBBG-AM “The Champ” and four music brands. He most recently served with Walnut Media in Omaha. As director of sales. Cumulus Media president of operations Bob Walker says, “We are excited to welcome Adam to Cumulus Des Moines as this is a homecoming for him, having grown up in Des Moines and being a fan of our brands. Adam is an accomplished leader that is passionate about connecting local clients to the power of radio and the digital products we offer to help them grow their business.”

Industry News

Audacy Presents Audio Measurement Webinar

Audacy is presenting an Audacy Insights Series webinar titled, “Audio Measurement: New Tools, AI Enhancements, and the Best Way to Track Conversions” on Wednesday, March 12 at 2:00 pm ET. Theimg company says, “The key to success isn’t just great creative – it’s having the right measurement tools in place. Join us for an exclusive webinar where top marketing and measurement experts will break down how to track, optimize, and maximize your audio campaigns across the full funnel.” Topics covered will include: Measurement that drives impact; Optimizing for better performance; AI-powered innovation; Real-world success stories; and The future of measurement. Register for the webinar here.

Industry News

TALKERS News Notes

Las Vegas-based, nationally syndicated talk host Wayne Allyn Root tells TALKERS that he is a member ofimg the “Private Economic Council” – a Washington, DC-based organization composed of “influential business leaders, entrepreneurs and economists promoting free market tax policies, advocating for taxpayers, and helping to support and promote President Trump’s economic agenda.” It also includes former Trump senior economic advisor and former member of the Wall Street Journal editorial board Steve Moore, Papa John’s founder John Schnatter, and former U.S. congressman and current Liberty University School of Business Dean Dave Brat.

Cumulus Media’s KESP-AM, Modesto-Stockton “Sports Radio 970 AM” is the new Central Valley radio broadcast home of the San Francisco Giants. The station is also the official radio broadcast home for the San Francisco 49ers, the Golden State Warriors, and the San Jose Sharks. Cumulus regional VP and market manager Patty Hixson says, “We are thrilled to have this affiliation with the San Francisco Giants. This is a very special franchise and now we get to share all the baseball action with our Sports Radio AM 970 fans. Go Giants!”

Industry News

WWO: The Effects of Nielsen’s Three-Minute Qualifier

The Cumulus Media | Westwood One Audio Active Group blog post this week looks at the effects of the changes to Nielsen’s PPM ratings system that has provided significant increases in listening across demographics and time periods. This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. The post notes that Nielsen found 23% of PPM listening occasionsimg were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen is now crediting tuning occasions that are three minutes or greater. What are the results so far? First, drive times and weekends experience the greatest growth. Comparing January 2024 to January 2025 for persons 12+ and 25-54 reveals double-digit growth for all dayparts. Weekends and drives times have the greatest increases. Second, AM/FM radio’s listening profile now skews younger: Every major buying demographic has a higher composition of listening. Persons 65+ is the only demographic where AM/FM radio’s audience composition is reduced. Persons 25-54, AM/FM radio’s most popular buying demographic, experiences the largest increase in audience composition. Persons 18-49 have the next largest growth. And third, format shares remain stable. Versus October 2024, PPM January 2025 format shares are very consistent. An uptick in news/talk AQH composition is most likely more due to a heavier news cycle (major weather stories and a new president) than a PPM methodology enhancement. In local markets, there is more share variation. See the complete blog post here.

Industry News

Montague Upped to Promotions Director for iHeartMedia NYC Stations

iHeartMedia New York promotes David Montague to promotions director for New York City stations news/talk WOR-AM and music outlets hip hop WWPR-FM and classic rock WAXQ-FM. iHeartMedia Newimg York director of marketing and promotions Emily Magelof says, “David’s creativity, vision, and dedication have been instrumental in driving our brands. We are excited for him to continue elevating our promotional efforts, ensuring even greater success in the future.” Montague comments, “I am truly honored for this accomplishment and excited for the future. I want to thank my support system at iHeartMedia, friends and family for their continued confidence and believing in me.”

Industry Views

Sabo Sez: Promoting Doom

By Walter Sabo
a.k.a. Walter M Sterling
Host, Sterling Every Damn Night
WPHT, Philadelphia
Sterling On Sunday, Syndicated, TMN

imgDuring my tenure at NBC, once a month the division heads would meet at the behest of the CEO to report on their progress and trends in their sector. As the executive vice president of the FM division, I took a seat in that formidable group and tried to keep my remarks as brief as possible. What could I possibly say that would be more damn important than the words of the president of NBC News or the NBC Television network? In addition to NBC’s CEO, the CEO of owner RCA would often join the fun.

Cable TV was flourishing, and CNN had just launched. I was at least 15 years younger than everyone in that meeting and had a different perspective on cable. Therefore, I was shocked by this exchange:

The CEO asked the president of NBC News what he thought of CNN. The President of NEWS said these exact words:

“It might do well for breaking news but otherwise it will not take the place of our news.”

Next on the staff meeting agenda was a discussion of HBO. Should NBC run spots for HBO? Again, the group did not think HBO would be much of a factor on the entertainment menu. They agreed to run the spots promoting HBO. Yes, I objected but lost.

In its first three decades, CNN was a serious factor for news, ratings, and revenue. CNN brilliantly made partnership deals with local TV stations to exchange stories and carriage. Independent TV stations could tap CNN feeds for breaking news coverage. Those deals, requiring no cable, established CNN at viewer level in every city.

HBO last year won more Emmys than NBC, CBS, ABC and FOX combined. In fact only one Emmy went to a traditional network last year: “Abbott Elementary,” ABC.

Radio’s inherent advantage over all other mass media is its distribution system. Elegant and free, it just works! A decision was made about 10 years ago by many radio companies to use radio’s power, clout, and credibility to promote podcasts. Podcasts… hard to find, hard to hear, and requiring expensive equipment that suffers from buffering now.  The hidden reason for the podcast push is that Wall Street doesn’t love legacy media. They like new things even if the new thing is deeply flawed. When needing money or liquidation, legacy media companies proudly point to their listening STREAMS.

Commercial broadcasters have proven to be not so great at podcasting.  Of course not. It’s a different medium: On-demand audio that can be paused and reviewed. Radio DJs and talk hosts were never trained or attracted to audio creation that is blind to time of day and repeated. It’s different. Why promote it? It’s like NBC promoting HBO.

The good news? Wall Street is realizing the proven appeal of legacy media: The George Soros Funds invested in Audacy. Apollo Advisors, the first-in money for Sirius, now owns Cox Broadcasting. Time to stop throwing our time spent listening and creative energy at podcasts that price their audience lower than legacy media. Bad business.

The wise way to benefit from the podcast revenue opportunity is to buy what works. Acquire existing, successful podcasts and aggregators.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

Former NY Governor Patterson Joins 77WABC Show

Red Apple Media announces that former New York Governor David Patterson is joining 77WABC for the program “Left vs. Right” alongside host James Flippin. The station says. “‘Left vs Right’ is a riveting debate every Saturday, from 4:00 pm-5:00 pm, of who’s right, who’s wrong, and where is the common-senseimg solution that brings both sides together for progress and unity. Patterson and Flippin battle the political, social, and economic differences, ultimately landing on common sense and the truth in every situation.” Red Apple owner John Catsimatidis says, “I have known David for many years. He is a common-sense politician, with the ability to make insightful observations about national and local politics. David represents the Democratic perspective with a level-head and a focus on finding the common ground that unites us and moves us forward. Our listeners already know David. His entrée as a regularly scheduled co-host of ‘Left vs. Right’ will be a welcome addition to our listeners.” Patterson says, “I am thrilled to be a part of the permanent WABC Radio lineup and to represent the left side of things. As Americans, we have more in common than we might realize. With common sense, we can come together as Americans and New Yorkers and solve our problems. I’m looking forward to working with James and helping to bring New Yorkers together.”