Industry News

KNCU, Newport, Oregon Relaunches as Sports Talker

KORE Broadcasting is relaunching KNCU-FM, Newport, Oregon as a sports talk outlet under the brand “FOX Sports Newport.” KORE Broadcasting acquired the station from Dave Miller and flips the station fromimg the country format Hank FM. In addition to FOX Sports Radio content, the station also features Portland, Oregon based “The Bald-Faced Truth with John Canzano” and local show “Danny and Justin,” airing from 2:00 pm to 3:00 pm daily. Station manager Steve Woodward comments, “We’re excited to bring high-quality sports radio to the Oregon Coast. KNCU has one of the strongest sports lineups in the entire state. We hope to be your #1 choice for sports on the coast.”

Industry News

MIW Announced 3rd Annual Speak Up! Mentorship Program

Mentoring and Inspiring Women in Radio, Inc announces the launch of the third annual “Speak Up!” Mentorship Program in partnership with Media Staffing Network. The application window opens today and will remain open through Friday, July 18, 2025. Created in honor of the late Laurie Kahn, founder of Media Staffing Network and a tireless advocate for women in media, Speak Up! is a year-long mentorship initiativeimg designed for women working in small to medium radio markets across any department. One deserving candidate will be selected to receive personalized coaching and mentorship from MIW’s network of experienced female executives as well as certified coaches from Media Staffing Network. MIW Board president Sheila Kirby says, “MIW is proud to continue honoring Laurie Kahn’s legacy through the Speak Up! Program. Each year, we have the opportunity to support emerging female leaders and help them find their voice and path to growth in our industry. This program represents the very heart of our mission.”Get more information and apply here.

Industry News

Station President Acquiring “Real Talk 93.3” in Tallahassee

Magic Broadcasting announces that it is selling news/talk WVFT-FM, Gretna, Florida in the Tallahassee market to 923 Ventures, LLC – a company owned by the station’s president and CEO Jon Jopling. He’s been in charge of “Real Talk 93.3” and Magic Broadcasting’s Panama City stations since 2021. Magic announced the sale of the Panama City stations to JVC Broadcasting earlier this week. After these deals close, Magic Broadcasting will be out of the radio station ownership business. The press release says that the sale of WVFT-FM to Jopling “ensures that ‘Real Talk 93.3 FM’ will remain Tallahassee’s only locallyimg owned radio station, a distinction underscored by its long-standing dedication to providing authentic, community-focused content hosted by Tallahassee media staples like legendary sports talk host Jeff Cameron, award-winning morning show host Greg Tish, and investigative reporter Steve Stewart.” Jopling says, “As someone who has lived and worked in Tallahassee for over 23 years, I understand how important it is for our city to have trusted local voices on the airwaves. This transition isn’t just about ownership — it’s about strengthening our commitment to the people of Florida’s capital city. We’ll continue to focus on real news, real conversations, and real connections that matter to the people that live here — delivered by people who live here, too.” Jopling adds, “We’ve had a lot of success at 93.3, and we are thankful for the continued support of all our incredible listeners, fans, and advertisers. Or as we like to call them, our extended family. I’ve been privileged to be in charge of the station, but now, as the owner, I know our family will only get better.”

Industry News

KSTA, San Antonio the New Home for the Joe Pags Show

Talk radio star Joe “Pags” Pagliarulo will be heard in his home market of San Antonio on Alpha Media’s news/talk KTSA, effective July 1. The Joe Pags show is nationally syndicated to some 170 affiliates via Compass Media Networks and will air on KTSA in the 5:00 pm to 8:00 pm daypart. Alpha Media SVP andimg market manager Lance Hawkins says, “Joe Pags represents everything we value at KTSA. He’s dynamic, authentic, and rooted in Texas values. Our mission is to build radio brands that are Live and Local, deeply involved in the communities they serve, and always evolving. Pags’ addition to KTSA proves that mission in action.” Pags says that his welcome to KTSA is both professional and personal. “I am thrilled to call KTSA the new flagship for the Joe Pags Show. I’ve been based in San Antonio for 20 years and have always been a fan of the amazing hosts on KTSA. It’s truly an honor to get back on the air in SA and talk with these amazing people on their ride home once again. I can’t thank Jeff Warshaw, Lance Hawkins, Greg Martin, and Dax Davis enough for this remarkable opportunity!” Alpha Media is being acquired by Connoisseur Media and FCC approval is expected by this fall.

Industry News

JVC Broadcasting to Acquire Panama City Stations

JVC Broadcasting is entering into a deal with Magic Broadcasting to acquire its four Panama City, Florida radio stations, including news/talk WYOO “Talk Radio 101.” JVC Fort Walton Beach market manager Johnimg Griffo will have oversight of the Panama City market and Matt Stone, PD for the company’s Fort Walton Beach operations will serve as program director. JVC Broadcasting president and CEO John Caracciolo says, “This isn’t a corporate merger. This is a local broadcaster investing in local communities. We believe in radio that serves the neighborhoods we live in, not just the bottom line.”

Industry News

Former WABC, New York Host Wins City Council Primary

Frank Morano, who until recently was the host of “The Other Side of Midnight” on WABC, New York, won the Republican primary for the 51st district city council seat with 82% of the vote and will face Democrat Clifford Hagen in the November election. Morano won the seat that represents Staten Island in a specialimg election earlier this year. Morano says in a statement, “As someone who spent years behind the mic listening to New Yorkers and elevating their voices, I’ve never lost sight of who I work for. That’s why I ran a campaign rooted in community, not consultants. While others poured money into cookie-cutter strategies, I made it a point to invest in local radio, where real Staten Islanders are tuning in. I stayed a regular voice on Sid Rosenberg’s show on WABC and Arthur Aidala’s show on AM 970 — two stations I used to work at and still believe in. My predecessor, Joe Borelli, took his talents to the airwaves as a frequent host and TV panelist. I’ve taken a different path — bringing that same microphone-to-community connection straight to City Hall.”

Industry News

“Covino & Rich” Celebrate 20 Years

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FOX Sports Radio personalities Steve Covino and Rich Davis celebrated the 20th anniversary of the “Covino & Rich” show with an exclusive listener event in Las Vegas this past weekend. More than 300 listeners traveled to Las Vegas to enjoy a live broadcast of the show. The weekend also featured a mixer at Circa’s Legacy Club Rooftop Cocktails to watch the fireworks show, an afternoon of golf at Atomic Golf Las Vegas, and dinner at Circa Sportsbook. The weekend concluded with a night of karaoke at Cat’s Meow, where Covino and Davis joined listeners on stage to perform a few songs. Pictured above are (l-r) are: Rich Davis, show executive producer Christian Sorge, and Steve Covino.

Industry News

TALKERS News Notes

FOX News Media signs conservative podcaster and influencer Brett Cooper as a contributor in which she’llimg provide cultural, social, and political commentary across all FOX News Media platforms. Cooper launched her podcast, “The Brett Cooper Show” in January 2025. From 2022-2024, Cooper hosted “The Comments Section,” a video podcast on The Daily Wire.

FCC Commissioner Anna M. Gomez traveled to rural Kentucky for a stop outside of Washington on her First Amendment Tour in which she talked with community leaders and members of the public about what she considers recent attacks by the Administration and the FCC against the First Amendment. She said, “This Administration’s unprecedented efforts to censor and control speech reach every community, including the coal towns and mountain communities of Eastern Kentucky. I was grateful for the opportunity to visit Fleming-Neon in Fletcher County, Kentucky — a rural community like many others that embody the importance of America’s labor and civil rights struggles — to better understand the steps an independent FCC must take to protect every citizen’s right to speak freely and hold power to account. My message to the people of Kentucky was simple: now is the time to stand up and push back against this assault on free expression and remind those in power that the First Amendment is not optional.”

Industry News

Michael Harrison: “We Need to Invent New Dirty Words”

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The recent utterance of the so-called “F-bomb” by President Donald Trump during an impromptu Whiteimg House lawn press conference sparked a wave of on-air and online conversations about the state of the media and appropriate use of the English language in the rapidly changing digital era.  TALKERS publisher Michael Harrison appeared as a guest this morning (6/25) on the highly popular Gene Valicenti morning drive show on WPRO-AM, Providence sharing his take on the matter including legal and cultural aspects of whether to bleep or “let it fly.”  To listen to the interview, please click here.

Industry News

Audacy Names Mark Randall Sacramento Promotions Director

Audacy announces that Mark Randall is the new promotions director for Audacy Sacramento that includes sports talk KIFM-AM “ESPN 1320” and five music brands. Audacy Sacramento SVP and market managerimg Aaron Miller says, “Mark’s track record of crafting iconic promotions and working alongside some of radio’s biggest personalities makes him a legend in our business. He has the ability to create moments that resonate far beyond the airwaves and we look forward to having him bring that magic to our brands and our audience.” Randall comments, “I am excited and grateful to have the opportunity to re-join the Audacy team and this legendary group of stations. Aaron is building an amazing culture in Sacramento, and I’m stoked to be a part of it. The charismatic people within this industry have always been the reason. Let’s go!”

Industry Views

Monday Memo: On-Demand is In-Demand

By Holland Cooke
Consultant

imgIf you saved back issues from when TALKERS was a print tabloid, dig-down about 20 years into the stack. A couple times a year beginning then, I was reporting from conferences then called The Podcast and New Media Expo, which later evolved into NMX and BlogWorld and other incarnations.

As I was typing-as-fast-as-I-could in the back row, I was hearing a new medium take shape.

— These energized events had the mojo radio conventions used to. But radio was already struggling as consolidation eliminated many on-air jobs, cutbacks that continue today.
— But plucky podcasters were already self-publishing about high-affinity Long Tail topics too narrowcast for AM/FM radio. And because it is what we then called “the World Wide Web,” they were growing a following far beyond local broadcasters’ signal footprints.

Remember iPod? Suddenly, EVERYONE had one. Then, just-as-suddenly, everyone didn’t. Because Apple rolled-out iPhone, which could also tote your tunes, and do thousands of other things. Yet the term “podcasting” – which first referred to the device – endures.

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What’s remarkable about the podcasting phenomenon, is that users – not the device manufacturer – came up with the idea. iPod was designed as a music player. But it was We The People who reckoned that audio-is-audio and started self-publishing radio-without-radio.

“P-O-D” = “Programming On-Demand.” Think Netflix for audio.

— But unlike Netflix, stations aren’t investing aggressively in on-demand content. Short-staffed, it’s all they can do to feed multiple transmitters robotic programming.
— Meanwhile, enthused podcasters are generating content, some of which is amusing quirky boutique topics. Others are doing local news, now in shorter supply from AM/FM radio.
— Smart stations buddy-up with these DIY creators, showcasing their sponsorable stuff. They create audio, we sell audio.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry Views

SABO SEZ: Do You Really Think the Back of Your Head is Worth Watching?

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgThe drive to stream video of radio shows has always been risky. Remember your shock when you first saw one of your radio heroes? Video streaming can present a constant disconnect between the show in the listener’s head and the show on the stream. Many stations make the disconnect worse by streaming terrible video images. Combine the trauma of how a host really looks with a dreary TV show and the package cannot benefit the relationship between station and listener/viewer.

Too many stations stream from one or two fixed cameras in the studio. That picture looks like a police interrogation room. Some stations embarrassingly use one camera on a two person show. The result is a shot of the face of one host and the back of the head of the other, for the entire show. OMG.

Done right, video should enhance the listening experience, it should make the hosts more attractive, more engaging, and more entertaining.

Mistake: Many radio hosts ignore the cameras during spot breaks. These hosts go silent during spots, giving a viewer absolutely no reason to stream. Obviously, if one sits in silence during the break the image presented is pure boredom. On the radio, the listener hears commercials. On their stream they see a silent radio host doing nothing. Double disappointment.

Producing video that enhances a radio show experience takes planning and commitment. One technically simple way to make video work for a host is to address the audience directly during commercial breaks. One on one. The moment a break starts, smart hosts and anchors address the camera and candidly speak with the viewer. Their conversation is topical, urgent and fun.

Engaging the viewer during radio commercial breaks provides added value to a stream and a reason to watch.

Some examples worth watching are found in these links:

B-93, Grand Rapids morning host Aly Mac never stops talking with streaming viewers. She does itimg right, two shows… one on the radio, one on the stream. Seamless and fun.
WPHT produces a TV show with switching, graphics that flows with the radio show.
Baylee Martin is a TV anchor who could teach the industry how to conduct an on-air show enhanced by the stream.  Hearst should sell schedules in her stream content. Have a look, she’s a streaming savant.

When streaming, consider if the video stream is helping or hurting the radio show. If the “reveal” is the back of a head, hurting!

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

iHeartMedia Now Offering Top Podcasts in Six Languages

iHeartMedia announces that 10 of its top podcasts – “On Purpose with Jay Shetty,” “Revisionist History with Malcolm Gladwell,” “Stuff You Missed in History Class,” Stuff They Don’t Want You to Know,” “Before Breakfast with Laura Vanderkam,” “How to Money,” “Stuff to Blow Your Mind,” “Betrayal,” “The Girlfriends” and “Murder 101” – are now available in six foreign languages: Spanish, French, Arabic, Portuguese, Hindiimg and Mandarin, with plans to expand to even more shows and languages in the future. Host Jay Shetty says, “We have been fortunate to build a huge global audience that continues to reach more people around the world every day. One of the questions I get asked most is, ‘When will the podcast be in Spanish? When will it be in Hindi?’ And now, not only those, but several more languages as well. Expanding into more languages gives us the special opportunity to serve our audience better and bring these conversations to even more people. I truly believe this will deepen our impact, extend our reach and push forward our mission to make the world happier, healthier and more healed.” iHeart Digital Audio Group CEO Conal Byrne says, “Global podcast listenership continues to rise, with podcast consumption significantly growing in regions such as Latin America, Europe, India and other parts of Asia. Podcast translation is an exciting step forward as content continues to globalize, allowing us to bring our catalog of hit shows and talent to these regions, helping us reach new audiences and bring fresh, insightful content worldwide.”

Industry News

KRMG, Tulsa Hosts FOX News Radio’s Jimmy Failla

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FOX News personality Jimmy Failla traveled to Tulsa to help affiliate KRMG-AM/FM celebrate its 75th Anniversary. Failla’s “FOX Across America Stay Gold Edition” was held at both the Outsiders House Museum and Puck’s Sports Bar and Grill. The Outsiders House museum founder Danny Boy O’Connor joined Failla at the museum where they recorded a segment of “FOX Across America” with a special studio audience. They discussed the movie, “The Outsiders,” as well as today’s current political events. “KRMG Afternoon News” host Skyler Cooper was live during the evening broadcast, interviewing Failla, Danny Boy O’Connor, and Outsiders House executive director Ashley Beck. Pictured above at The Outsiders House museum is O’Connor (far left) and Failla (center).

Industry News

WLS-AM and Ray Stevens Ink Renewed Deal

Cumulus Media re-signs morning drive talk host Ray Stevens to a new contract to continue his role with 890 WLS-AM. The station says Stevens’ show debuted last June “and has quickly become a morning ritual for Chicago’s passionate talk radio listeners.” “Ramblin’ Ray Stevens,” served for years as an air personality atimg crosstown country WUSN-FM “US 99” and was honored by the Country Music Association as Major Market Personality of the Year in 2010 and for four consecutive years, was honored as the Country Radio Broadcasters’ Major Market Talent of the Year. Station program director Stephanie Tichenor says, “Ray has been instrumental in bringing Conservative content to morning drive on the Big 89. His energy, his experience, and his ability to deliver the local lens of the right conversation has been invaluable for our listeners. We look forward to the continued growth and success of 890 WLS with Ray Stevens in morning drive.” Stevens comments, “Excited to continue doing wake ups in my hometown of Chicago. I love that WLS management always supports my wild ideas. Ideas that make our city better for every neighborhood and everybody! Pets included! We have a lot of work to do, and we are doing it!”

Industry News

KBLA, Los Angeles Celebrates Fourth Anniversary

Los Angeles talk radio outlet KBLA “Talk 1580” was launched four years ago today (6/19) by Smiley Audio Media owner Tavis Smiley. The company says it is proudly celebrating the anniversary “with four high-profile public events. Since its launch, KBLA Talk 1580 has become the station of choice for Black andimg African American residents, as well as progressive listeners more broadly. KBLA Talk 1580 continues to be the most ‘trusted, credible, and reliable’ media source in Southern California for African Americans and beyond. While KBLA Talk 1580 is unapologetically progressive, the station and its on-air talent prioritize good ideas over ideology.” KBLA will hold a “Juneteenth Backyard Barbecue” today at Kenneth Hahn State Recreation Area from 4:00 pm to 8:00 pm. On Saturday (6/21) KBLA will present an “Empowerment Congress Juneteenth Community Celebration & Dialogue” at The Beehive from 9:00 am to 2:00 pm, and on Sunday (6/22), station host Dominique DiPrima will moderate a “State of Black Women in Los Angeles” symposium at The Living Room @ Faithful Central Bible Church from 10:00 am to 2:00 pm.

Industry News

Buffalo’s “The Patriot” to Launch on July 4

Buddy Shula’s new radio station WUSW, Niagara Falls, New York – formerly WHLD – will officially launch its conservative talk format on July 4 as “1270 AM The Patriot.” Shula, who operates oldies WECK in theimg Buffalo market, acquired WHDL from Cumulus Media earlier this year. He says, “I’m thrilled to be debuting a local talk station that deals with real issues. I feel the conservative talk lane is open, and that will give listeners a choice of the type of talk that they really want to hear.” The station will feature syndicated shows including Premiere Networks’ “The Sean Hannity Show,” “Glenn Beck,” “Clay Travis & Buck Sexton,” and “Jesse Kelly,” plus Erik Erickson, Lars Larson, Vince Coglianese, and more. New York State Assemblyman David DiPietro will also host a local program.

Industry News

St. Louis Talk Host Witnesses Israel-Iran Conflict

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St. Louis talk radio host Chris Arps – co-host of the “Tim Jones & Chris Arps” show on News/Talk STL (KLJY-HD3/K270BW/KNBS-FM) – was witness to the violence in Israel during a trip to the region. FOX2 Now reports that Arps and his wife are among those who had been taking cover in underground bomb shelters in Israel during their trip. They were traveling with a group that was able to make it out of the region by taking a bus to Jordan. Arps tells FOX2 that he was on a “once-in-a-lifetime trip with a group called ‘Heroes to Heroes’ to see the holy sites in Israel with veterans suffering from PTSD. The trip’s overall goal was to promote spiritual healing.” See the FOX2 Now report here.

Industry News

Nielsen: Radio Outperforms Perceived Effectiveness

Nielsen states that its 2025 Annual Marketing Report comes to the conclusion that marketers are driving investment in digital channels because they are perceived to have measurability and direct attribution. Nielsen says ease of measurement does not always equate to effectiveness or higher ROI. “Proprietaryimg KPIs and lower CPMs can be misleading, and a channel’s ability to claim conversion credit doesn’t necessarily translate to real value. This bias can lead to underinvestment in traditional channels, like radio, which, despite being perceived as less effective, can deliver substantial ROI.” The perceived effectiveness of radio by marketers puts it dead last in ROI. But a weighted average shows that radio is second only to social media in ROI. The study also found that “podcasts demonstrate strong ROI, comparable to TV and digital display, yet they are often overlooked or undervalued.” See more about the study here.

Industry News

Trusty Confirmed to FCC Seat

Republicans were able to get FCC Commissioner nominee Olivia Trusty confirmed, giving FCC Chairman Brendan Carr the quorum he needs to do business. The Commission was without a quorum in the aftermath of Democrat Geoffrey Starks planned exit and Republican Nathan Simington’s surprise resignation on June 6. Chairman Carr comments, “I want to extend my congratulations to Olivia Trusty on her confirmation to serve as an FCC Commissioner after President Trump’s nomination earlier this year.img  Olivia will be a great addition to the Commission.  Olivia brings years of valuable experience to the agency, including her public service on Capitol Hill and time in the private sector.  I am confident that her deep expertise and knowledge will enable her to hit the ground running, and she will be an exceptionally effective FCC Commissioner.  I look forward to welcoming Olivia to the Commission as a colleague and advancing an agenda that will deliver great results for the American people.” Fellow Commissioner, Democrat Anna Gomez also welcomes Trusty, saying, “I want to congratulate Olivia Trusty on her confirmation and welcome her to the FCC. I have known Olivia for years and have been very impressed with her strong background in communications policy and deep understanding of the technical aspects of this job, which will be a great asset to this agency. I look forward to working with her to return the FCC to its core priorities of protecting consumers, promoting innovation and competition, and securing our communication networks.”

Industry News

Retired Pats Center Andrews to Contribute to “98.5 The Sports Hub”

Recently retired New England Patriots center David Andrews is joining Beasley Media Group’s WBZ-FM, Boston “98.5 The Sports Hub” as a contributor starting with the 2025 season. Andrews won two Super Bowls with the Patriots and he’ll appear on “The Zolak & Bertrand Show” with a weekly appearanceimg throughout the Patriots season. Andrews will also be featured on The Sports Hub Patriots Radio Network Pregame Show and will co-host a video podcast with Alex Barth. WBZ-FM program director Rick Radzik says, “David’s leadership and deep understanding of the game made him a standout on the field, and we’re excited to bring that same level of insight and authenticity to our listeners. He’s a natural fit for our lineup and the perfect voice to help break down the season from a player perspective.” Andrews comments, “I’ve enjoyed a great relationship with ‘The Sports Hub’ since coming to New England 10 years ago. I’m looking forward to providing my analysis and perspective across the station’s various platforms this season.”

Industry News

NPR Keeps Top Spots on Triton Digital Podcast Ranker

Triton Digital releases its U.S. Podcast Ranker for the month of May (April 28-June 1) based on weeklyimg average downloads and NPR maintains its grasp on the top two spots with “NPR News Now” at #1 and “Up First” at #2. iHeartRadio’s “Stuff You Should Know” is #3 and Audacy’s “48 Hours” is #4. Other radio-related podcasts of note include Cumulus Podcast Network’s “The Shawn Ryan Show” rising three spots to #7, Salem Media Group’s “The Charlie Kirk Show” dipping two spots to #8, and Cumulus Podcast Network’s “VINCE” falling three places to #11. See the complete ranker here.

Industry News

TALKERS News Notes

PodcastOne Extends A+E Deal. PodcastOne extends its agreement with A+E Networks for the exclusive sales and distribution rights to five true crime podcasts: “Cold Case Files,” “I Survived,” “American Justice,” “City Confidential,” and “Ancient Aliens.” PodcastOne co-founder and president Kit Gray says, “Whether it is a limited series or a weekly production, we provide premiere podcasting services for companies and networks who have been hesitant or lack the internal resources to adapt existing programming into a podcast. By leveraging our strong infrastructure and expert technology within the medium, we can offer tailored services to bridge the gap between television and the world’s fastest growing media platform, podcasting.”

MPR Adds Trustees. The Board of Trustees of Minnesota Public Radio welcomes two new members. Sarah Karon, board president of the Library Foundation for Sarasota County and District 5 Town Commissioner in Longboat Key, Florida, and Dr. Brian Harrison, political scientist and author, were recently elected to the board. MPR CEO Jean Taylor states, “We’re delighted to welcome Sarah and Brian to the MPR Board of Trustees. Both of these new Trustees have great passion for service to their communities and are huge fans of public media. At the same time, they will each bring incredible expertise, perspective, and a track record of success in their own right in the areas of philanthropy and inclusion. Their presence and engagement will make an already strong board even stronger.”

Denes Hosts Warshaw and Parenti on Podcast. Benztown president Dave “Chachi” Denes talks with Connoisseur Media founder and CEO Jeff Warshaw and Radio Ink president and publisher Deborah Parenti on the two current episodes of his podcast, “Chachi Loves Everybody.”

Industry News

Edison Research to Unveil Gen Z Audio Report

Edison Research says that its new “Gen Z Audio Report” – sponsored by SiriusXM Media – will be releasedimg to the industry in a free webinar on June 25 at 2:00 pm ET. More than 2,000 people ages 13-24 in the U.S. were surveyed for the report. Edison says, “The study explores what shapes the lives of Gen Z – from current issues to overall outlooks, and what their media choices include – from music discovery to their favorite podcasts. Learn how Gen Z listeners use audio, tech, and social media, and most importantly, the role audio plays in their daily lives.” You can register for the webinar here.

Industry Views

Monday Memo: Stepping-Up and Sounding Solid

By Holland Cooke
Consultant

imgWith so many of us taking vacation time soon, guest hosts are often local somebodies who are not career broadcasters and don’t share our second-nature performance routines. For their benefit, these tips, based on my experience on both sides of the mic:

Get right into it. When I used to fill-in for Jim Bohannon, I figured that – to his listeners – who-the-heck was I? Lacking the back-story of “a name,” I simply, succinctly, told the truth, “I’m Jim’s pal, Holland Cooke.” Skip the biographical blah-blah-blah that devalues a show by emphasizing that the familiar host is absent. Just tee-up what the show is about this hour… why it matters to those listening… how they will benefit from not wandering-off… and how to join-in.

Make the phone ring. When “FOX Across America” host Jimmy Failla is off, my client Paul Gleiser – owner of affiliate KTBB/Tyler-Longview TX – often fills-in. Paul asked Jimmy for advice. Ever in-character, Failla quipped, “Drive it like you stole it!” So Gleiser is all about call count, teeing-up TWO tempting propositions, one topical, the other a softer “Bonus Question.” As new employment numbers were announced, “The WORST job you ever had?” got callers telling great stories.

“Know what the show was about yesterday,” Paul urges, because political topics tend to change little day-to-day. Avoid this trap: The guest host’s outspoken narrative is a point that’s already been talked-to-death BUT this is HIS shot on a big show, so this is HIS turn to me-too the unison. Better approach: Come up with a new wrinkle.

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Invite participation multiple ways. Many listeners would rather text than call. Welcome them and you’ll sound accessible and at-the-speed-of-life. Note how effectively SiriusXM’s Michael Smerconish polls listeners via social media.

Establish a relationship with the producer “BEFORE the show” Gleiser advises: “Don’t just show up.” Ascertain who-does-what. In some cases, the producer will have booked guests and may suggest or assign call-in topics. Or if – in Jimmy Failla speak – you’re driving, the producer is simply call-screening and running-the-board… which you should NOT attempt if you’re not an experienced broadcaster or if you are unfamiliar with the station’s setup.

Keep re-setting – succinctly, “matter-of-factly,” introducing yourself and your guest-or-topic — going-into and coming-out-of breaks, and at the beginning of each hour. Listeners are constantly tuning-in.

Always and only announce the call-in number immediately after you tell them WHY to call. Most common mistake I hear, even from experienced hosts: They give-out the phone number at the very beginning of the show or hour or segment, then (eventually) they tell you why to call, possibly minutes later (an eternity in live radio). So, they’re haunted by those dreaded “regulars” who already have the number memorized. Make announcing the number your punch line, whether you’re asking opinions on topic du jour or offering access to a guest they’ll want to interact with. Seems like a little thing, but this can make a big difference in how popular you make the station sound.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry Views

SABO SEZ: Managing the Meters is a Fatal Time Waster

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
and TMN syndicated, “Sterling on Sunday”

imgAt first, I thought it was a joke. When I realized there were serious people having serious meetings about the joke, it became both horrific and symptomatic

The sitcom is called: MANAGING THE METERS. Note: As a suited consultant I was a prime mover to get Arbitron off diaries and onto meters.

Worldly success is often the result of being highly focused on what one can control versus imagining what can be controlled. Nielsen can manage their meters. You can’t.

Imagining what can be controlled has led to wasting time playing MANAGING THE METERS.  To participate one must learn where Nielsen meters are placed, which station has which meters, and who is carrying “your” meters. Yes, one can learn, for example, that a 19-year-old in Glendale listens to KIIS-FM for 17 hours a week. More than 17 hours in radio conference rooms will be spent playing whack-a-mole with that 19-year-old’s meter; where will it land next?

Playing MANAGING THE METERS is a major time waster and cume killer. Once upon a time many music stations embraced “request line call-in research.” Shudder. Stations would tally which songs were getting how-many requests and make on-air playlists based on those counts. Obviously call-in request playlists would appeal primarily to existing listeners and do nothing to reach new listeners. Sure, P1s are appeased but cume always dies.

And here we are: Super-serving meter holders who already listen to a station will appease P1s but cume will diminish every month. It is pure myth that “talk” is high TSL and low cume.  In fact, most current talking stations do everything possible to lower cume. Casual cuming is virtually impossible. (Who is talking? What’s the number? Thanks for holding on! Who has time to hold on?). The MANAGING THE METERS fantasy gives “science” to cume-killing actions and reactions.

MANAGING THE METERS, rather than making better, bigger shows has resulted in fear, indecision, and the crime of overthinking. Nothing could be worse for a medium that thrives on emotional wallops than turning feelings into math.

What to do when tempted to play MANAGING THE METERS:

Go for a pleasant walk and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Eat your favorite ice cream and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Call your father and thank him and imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.
Remember that innovative programmers who CREATE – rather than copy – great stations give all of their attention to P2s and then imagine a better show, new promotions, fresh promos and surprising, possibly weird topics.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Bill Spadea Loses Gubernatorial Bid

In January, talk radio host Bill Spadea took leave of his WKXW-FM, Trenton “New Jersey 101.5” morning drive program to run for governor of New Jersey as a Republican. His opponent, Jack Ciattrelli, won theimg primary to take on Democrat Mikie Sherrill in November. New Jersey 101.5’s coverage noted, “Conservative radio host Bill Spadea was expected to give Ciattarelli a fight, but any hope that Spadea might have had to keep the race close ended when President Donald Trump endorsed Ciattarelli. Ciattarelli defeated Spadea on election night with a landslide victory margin of over 40 points. Ciattarelli swept every county, including Ocean County, where Spadea’s base of support was believed to be strongest.” So far, neither the station nor Spadea have stated whether Spadea intends to return to the morning radio program.

Industry News

Salem to Debut Christian Talk on WWFE, Miami

Salem Media Group is undertaking what it calls the “first new Christian Teaching and Talk radio format Salem has launched in over a decade, underscoring a renewed commitment to grow Christian media inimg underserved major markets” as it will debut “The Word Miami” on WWFE, Miami. That station has been airing Spanish language “La Poderosa.” Salem CEO David Santrella comments, “This is more than a station launch – it’s a calling fulfilled. Miami has long been underserved by strong, consistent Christian broadcast content. Salem was called to fill that gap. This expansion is a bold step in our mission to proclaim the Good News through every available channel.” The station is simulcast on AM 1550 WRHC (Miramar) and is also available via FM translators at 103.1 FM (Miami) and 98.7 FM (Miramar).

Industry News

KXEL, Cedar Rapids Takes Over “Tractorcade”

NRG Media’s news/talk KXEL, Cedar Rapids took over the sponsorship of the “Great Eastern Iowa Tractorcade” after another station in the Cedar Rapids and Waterloo markets discontinued its support. Thisimg was the 26th year for the iconic Iowa summertime event that brings some 325 vintage tractors together at the Midwest Old Threshers Reunion fairgrounds in Mount Pleasant, Iowa. NRG Media says that while some entities might have been deterred from taking over such a popular and well-established event, company COO/CFO Jim Smith embraced the opportunity. He says, “We’re learning as we go, but we’re learning from people who have done this for a long time – very seasoned – so… it hasn’t been that heavy of a lift because we’re surrounded by good people.”

Industry News

Top News/Talk Media Stories This Past Week (June 9 – 13, 2025)

Here are the most talked about stories of the past week (6/9-6/13) on news/talk radio and related talk media according to TALKERS:

                 Stories

1. LA Protests / Trump Calls in Military
2. Big, Beautiful Bill / Trump Musk Feud
3. U.S.-Iran Tensions / Middle East Diplomats Recalled
4. U.S.-China Trade Negotiations / Tariffs
5. Saturday’s Military Parade
6. Russia-Ukraine War
7. FEMA Phaseout / RFK Jr Fires CDC Vaccine Panel
8. Israel-Gaza Unrest / Greta Thunberg Deported
9. Brian Wilson Dies
10.Air India Crash

                 People

1. Donald Trump
2. Gavin Newsom / Karen Bass
3. Elon Musk
4. Mike Johnson
5. Benjamin Netanyahu / Greta Thunberg
6. Howard Lutnick
7. Xi Jinping
8. Vladimir Putin
9. RFK Jr.
10.Brian Wilson

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

WDEL-AM/FM, Wilmington and Sister Stations to Change Hands

News/talk WDEL-AM/FM, Wilmington and its four music-formatted sister stations are being sold by Forever Media to Draper Media for $11 million. Draper Holdings Business Trust CEO Molly Draper Russell says, “We’re excited to add these stations, each with a long history of serving their local communities, to our company. Our family’s history of service through free over-the-air broadcasting goes back nearly 60 years.img The addition of these stations fits perfectly into our late founder, my father, Thomas H. Draper’s motto that it is our moral obligation to serve our audience and advertising partners.” In a press release, Draper says it currently operates WBOC-TV, FOX21, WRDE-TV, Telemundo Delmarva, Antenna TV, My Cozi TV, The DSN Sports Network, and multiple FM radio stations across the Delmarva Peninsula. Speaking for seller Forever Media, president Lynn Deppen comments, “We are proud of the legacy these stations have built in their communities and grateful to our dedicated teams who have served listeners with passion and professionalism. We are confident that Draper Media shares our commitment to local broadcasting and will continue to provide outstanding service to audiences and advertisers alike as these stations enter an exciting new chapter.” The transaction is expected to close in the third quarter of 2025, subject to approval by the FCC.

Industry News

Joe Pags Gets Standing “O” at Righteous Brothers Concert

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Pictured above at the HEB Performance Hall in San Antonio is nationally syndicated talk radio star Joe “Pags” Pagliarulo (left) with music legend Bill Medley (right). Medley brought his national Righteous Brothers “Lovin’ Feelin’ Farewell Tour” to San Antonio last Sunday night with singer Bucky Heard taking over for the late Bobby Hatfield. When Medley learned that radio talker Pags was in the audience, he did a special shout-out to the hometown favorite and asked him to stand. Pags received an ovation from the crowd and later met with Medley and Heard backstage. They also recorded a conversation for Pags’ podcast.