Industry Views

Kim Komando is This Week’s Guest on Harrison Podcast

Talk media megastar Kim Komando is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Komando is a syndicated talk radio star, newspaper columnist, and internationally renowned technology expert. She’s known to her millions of listeners and readers as “America’s Digital Goddess,” For more than three decades, she has been burning up talk media as the leading authority on the evolving technology and sociological impact of the digital era. She is a Radio Hall of Fame inductee and past recipient of the TALKERS Woman of the Year award. This outstanding broadcaster and modern-day thinker produces, hosts, and distributes a weekend three-hour radio talk show, with a recently expanded fourth hour designed to stand on its own. This extra hour was recently added to the Friday evening lineup at WLS-AM, Chicago where it is exploding with ratings success. And now WSB-AM, Atlanta has added it to their Saturday menu where it is showing immediate audience traction. Komando also hosts a couple of short-form daily shows about computers and digital technology heard on stations across America including such giants as WABC, New York and WTOP-FM in Washington, DC. Harrison and Komando engage in an extraordinary conversation about AI and its looming impact on Homo sapiens. Don’t miss this! Listen to the podcast in its entirety here.

Industry News

Beasley Promotes Two in Philadelphia

Beasley Media Group promotes two leaders at its Philadelphia radio group that includes sports talk WPEN-FM “97.5 The Fanatic” and four music brands. First, Jim Antes is promoted to director of sales for the cluster. He most recently served as director of new business development. Second, Greg Beran is named as digitalim sales manager. He most recently served as a senior digital account executive. Beasley Philadelphia cluster manager Paul Blake says, “Jim Antes’ leadership and passion have been a driving influence within our company, making him the perfect imchoice for director of sales. Jim’s ability to inspire and motivate his team, combined with his deep understanding of the market, positions him to lead our sales division to new heights. His exceptional ability to build strong relationships with both advertisers and employees has been instrumental in our success and will continue to drive our growth. We are equally excited to highlight Greg Beran’s rising star status as a digital leader. Greg has grown within our company, consistently demonstrating innovative thinking and a keen understanding of the digital landscape. His commitment to excellence and ability to drive digital sales initiatives have set him apart as a dynamic and influential leader. Greg’s promotion to digital sales manager is a testament to his hard work, creativity, and strategic mindset, all of which will play a crucial role in our continued success in the digital arena.”

Industry News

State Associations Lobby for Broadcast VOICES Act

In a letter to congressional leaders, the 50 state broadcasters associations are seeking support for and passage of the Broadcast VOICES Act that would reinstate the tax certificate program at the Federal Communications Commission, encouraging investment in TV and radio broadcast station ownership for women and people of color. They note that from 1978 to 1995, the Minority Tax Certificate program established at the FCC provided a tax incentive to individuals who sold their majority interest in a broadcast station to people of color. They say, “During that time, TV and radio broadcast station ownership by people of color increased by more 550%. Fast forward to 2024, diverse ownership in our industry has drastically changed not due to lack of effort or interest, but due to lack of access to capital. Currently, women make up less than 6% of broadcast TV station owners and people of color make up less than 3%. When it comes to broadcast radio station owners, women make up around 7% of owners and people of color make up less than 3%. Broadcasters provide an invaluable resource to all communities, serving as a local and trusted source for news and information across the country. Our strength is in our ability to cover diverse community experiences and tell stories from an authentic perspective. The tax certificate program will help us build a local media landscape that reflects our communities on the air, both in the control booth and boardroom. Additionally, the Broadcast VOICES Act will help with building a pipeline for a new generation of broadcast station owners that is inclusive of women, people of color and other underrepresented individuals. We therefore urge Congress to act swiftly and pass H.R. 8072 and S. 4158 to make sure that all voices are accurately represented in the broadcasting industry.”

Industry News

Salem Appoints Kligora West Region Digital Sales Director

Salem Media Group names Christian Kligora West Region digital sales director for its digital marketing firm, Salem Surround. Kligora most recently served with Marketron in an executive leadership positionim driving business development. Salem Surround VP and general manager Jon Latzer comments, “Christian Kligora is a generational find and will help Salem Surround achieve both revenue growth and help with operational efficiencies. We are excited to have him join our expanding team while leading our Western Region to new heights of success.” Kligora states, “I’m excited to join the fantastic team at Salem Media. Joining Salem represents a unique opportunity to contribute to a media landscape that values integrity, innovation, and impact. I am eager to partner with our linear/digital sales teams to explore innovative ways to connect with our audience.”

Industry Views

Pending Business: In Car

By Steve Lapa
Lapcom Communications Corp
President

imWhat happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.

The numbers tell a riveting story.

The good news is 92% of Americans listen to the radio every week.

The bad news, according to Edison Research, is only 68% of homes have a radio. All of us who were trained on the 90%-plus penetration of in-home radios are officially out of touch. The in-home radio listening experience is fading fast and there is no trend in sight to reverse it. Smart speakers aside, that bedside clock radio that helped millions wake up every morning is a silent reminder of days past. That 90%-plus penetration number will soon be the domain of Smart TV as 91% of homes have internet. That’s more homes than have radios.

The good news is 73% of drivers listen to the radio in the car.

Nearly three out of every four drivers tune in. The bad news is emerging retail media will soon be the final purchase influencer, online and on location. By 2025 more ad dollars (nearly $47 billion) are projected to be invested in retail media than TV. If you are still pitching, “in-car radio is the last purchase influence before the shopper steps into the store,” you are joining the growing group of outdated radio sellers. Let’s stop the head-in-the-sand approach and review what will have better sales power in the current landscape.

1. In-car listening is typically a shared attention experience. Adjust your commercials to work in the in-car environment. Simplify the messaging, repeat critical sales points, make the call to action easy to understand and implement.

2. Frequency sells. Forever the foundation of solid radio sales, repetition works, and compelling messaging can be commuter friendly.

3. Do your homework. If your community relies on several major industries, learn how the new remote workforce impacts in car listening. Different commute patterns may be in play. Know your marketplace before you suggest a schedule.

4. Seasonal trends. Summer is here. What changes are impacting your market?

Is there a go-to resource for advertiser info on your station website?

Some things will never change:

1. Auto is typically the #1 ad category. One of the best places to start the sales cycle of buying or leasing a new car is in the car of that money draining repair clunker and radio is right there!

2. Three out of four commuters drive alone and when you have someone one-on-one messaging will be heard.

3. In-car radio listening still is and always will be that uniquely personal experience.

Finally, owners and top-level management must learn to help sellers adjust to ever changing world of how to work with radio advertisers to meet the consumer where they are today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Alpha Media to Launch Podcast Radio in Missouri

Less than two weeks ago, Alpha Media made news after eliminating the entire on-air and programming staff at several of its stations in Farmington and Moberly, Missouri. Now we know what the company has in mind for at least two of those stations. Alpha Media is partnering with UK-based Podcast Radio to launch “Podcast Radio Missouri” on KREI-AM, Farmington on May 27 and KWIX-AM/FM, Moberly on June 17. The two companies say, “‘Podcast Radio Missouri’ will be featured across dayparts on the twoim stations, prominently acting as the morning show in both markets, offering a fresh and dynamic start to the day. This partnership marks a significant expansion of Podcast Radio’s format into the American radio landscape, promising to offer Missouri listeners a novel way to explore podcasting content through traditional radio. Listeners will hear top-quality podcast content from across North America and the world, while also giving airtime to local Missouri podcast content. Localized imaging and station IDs will feature across ‘Podcast Radio Missouri’ broadcast hours, which also include original interviews with podcasters. Gene ‘Bean’ Baxter acts as lead interviewer, delving deep into the methodology and personality of both local and national podcasts and their creators.” Alpha Media EVP of content Phil Becker says, “We’re excited to partner with Podcast Radio to bring this innovative format to our listeners in Missouri. This partnership underscores our commitment to delivering fresh, engaging content that resonates with our communities. While we are launching on one station in two Missouri markets, our goal is to expand the format to our other two Missouri markets.”

Industry News

Yesterday’s Top News/Talk Media Stories

The ICC seeks arrest of Israel and Hamas leaders; Iran’s future in the wake of the death of its president; the ongoing Donald Trump hush money trial; the presidential race; inflation, the record-high financial markets and the economy; controversy over the Trump bio-pic The Apprentice; Arizona serves Rudy Giuliani with indictment papers in the 2020 election case; hacking threats against U.S. water systems; and the Justice Samuel Alito upside-down flag controversy were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

Round Four of April PPMs Released

imThe fourth of four rounds of ratings data from Nielsen Audio’s April 2024 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. The survey covered March 28 through April 24. Today, TALKERS managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, iHeartMedia’s news/talk WTKK-FM is steady with a 7.3 share (weekly, 6+ AQH share) that keeps it ranked #4, while Curtis Media Group’s news/talk WPTF is also steady at a .6 share and stays in the #23 rank. A number of news/talk stations with no direct competition stayed steady or improved during the period, including Urban One’s WIBC-FM, Indianapolis which added six-tenths for a 5.7 share that lifts it to the #7 rank and Cox Media Group’s WOKV-FM, Jacksonville which leaped 1.2 shares for a 9.1 share finish good for the #3 rank. Elsewhere, iHeartMedia’s news/talk WISN, Milwaukee rose 1.3 shares for a 10.3 share and cementing its eighth straight month at #1. (Its direct competitor WTMJ stopped subscribing to Nielsen several months ago.) See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry Views

Pending Business: Who Cares?

By Steve Lapa
Lapcom Communications Corp
President

imDoes anyone care anymore?

The latest Pew Research study, “Americans’ Changing Relationship with Local News,” confirmed a personal experience last week. More on that later.

If you believe the survey, almost 80% of us say we no longer follow local news very closely. It doesn’t matter if you live in a top 10 all-news radio market, or a city with a heritage news/talk/information station. The survey says we just lost interest and stopped consuming local news.

Wait, what happened? Real estate taxes in many communities are through the roof. The cost of insurance, health care and basic groceries are the highest in years. Some hospitals in local communities are rumored to be discussing charging in advance for certain procedures. How about your local mall; is it still safe during weekdays? Is your local school system better or worse post covid? And those local roads; are they still in great shape? All of this in addition to the college campus in your community that may be unraveling or not. Did 80% of us really stop following and talking about local news? Perhaps it is just easier and less expensive for on-air talent, producers, and programmers to focus on Trump trials and Gaza. Do we serve the audience what we think they want and forget local?

My first-hand “we don’t care to cover local news” experience was a frightening eye opener. As I was traveling South along Florida’s I-95, a truck hauling propane gas caught fire as it was parked on the right shoulder of the Interstate. The tanks started exploding and a roaring fire emitting huge dark plumes of smoke stopped traffic for miles. Our car was second in line in the standstill, not more than 250 feet away from the fire. We could feel the explosions from the propane as local police motioned us to back up. We were speechless in our car watching this horrific scene. My fiancé searched her mobile phone for any breaking news report. Nothing. I kept looking to the sky for local news chopper, or a local news team, cruiser, or SUV with reporters to cover this from the ground. Nothing. Would a local news/talk radio station take a caller with an eye-witness account? Nobody broke in with a report.

Thankfully, local police, Florida State troopers, firefighters and Special Ops all arrived on the scene in minutes. Still no local news team. First responders did an amazing job getting this dangerous propane fire under control. After a 30-minute delay, we were finally directed past the burned out remains of the truck. As I scanned the rear-view mirror, the radio, the sky above me and the opposite side of I-95, there was still no local news reporting.

No wonder 80% of us stopped following local news very closely, nobody cares to report the story.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Pending Business: The 40% Factor

By Steve Lapa
Lapcom Communications Corp
President

imThere is something about 40.

40% of Q1 2023 podcast advertisers did not return for Q1 2024, according to Magellan AI.

40% of small businesses failed within the first three years, according to the Bureau of Labor Statistics.

40% of all workers were prepared to quit their jobs two years ago, according to a McKinsey Study. 43% of email professional recipients open email on a mobile device, according to Statista.

44% of sellers quit the pursuit after the second call according to Scripted. Really? Almost half of the sellers reading this column give up after the second call? That statistic must be wrong.

Consider your typical sales day – prioritized, focused, clear goals established, with all seasonal and timely deadlines plugged in and ready for execution. Successful sellers put as much time and focus into planning and organization as they do into the sales process. So, why quit the process after the second attempt? There are only three reasons any experienced sellers would give up after the second attempt.

1. Poor targeting.

2. Unrealistic expectations.

3. A negative business condition requires a new approach.

Reason #3 is the answer to why I listed the 40% factor. Professional sellers and managers sometimes lose touch with the realities of local business conditions. Attrition has always been the enemy of local sales, yet managers and sellers rarely plan for it. Budgeting and analysis are easy paper exercises. Old fashioned ear-to-the-ground market “research” is equally important. Those who learn to balance the formal and the informal find themselves winning the battle of the 40% factor.

As we approach the second half of the year, with elections, seasonal sports, and major holidays ahead of us, time to sharpen our pencils and tweak the projections for the remainder of the year. And always remember your pencil should have an eraser.

Happy Selling!

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Cliché Alert!

By Holland Cooke
Consultant

imRatings – and advertisers’ results – reward what listeners remember, what sticks-out, not clichés that blend-in. So, avoid blah-blah-blah such as…

“on tap for…”

Instead of “…and more sunshine on tap for Sunday,” say “…and more sunshine Sunday!” 

“The best _____ around” or “the best _____ in town.”

Commercial copy Styrofoam. “The best wings?” Say WHY, in a way that makes the listener salivate.

“conveniently located”

Zzzz… 

“weaponized”

The word itself has been weaponized. It’s talking-about-talking.

“spot-on”

Translation: What you expressed affirms my predisposition. Talk radio is more interesting, and habit-forming, when sparks fly. So, pique curiosity. Have your screener move callers who disagree to the head of the line.

im

“Too clever by half.”

Measured how? Not self-explanatory, this is distracting. And it always sounds condescending. 

“all-important”

As in “let’s check that all-important forecast,” often heard when weather is severe or changing quickly. Rookie stuff. If it’s important, get right to it.

“In this day and age…”

‘Makes you sound like an immigrant from the 20th Century, speaking with an accent. 

“THAT’S the $64,000 question.”

From a TV show in the 1950s, when $64K was big money. 

“shuttered.”

If something closed, say “closed.”  Listeners don’t say “shuttered” in conversation…which is where we want to end up.

“unmitigated gall”

“in any way, shape, or form”

And on THAT note…kidding…

“Period, full-stop.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

PodcastOne Launches “The Campaign Managers” Podcast

PodcastOne announces the upcoming launch of the podcast “The Campaign Managers with Kellyanneim Conway and David Flouffe.” PodcastOne says that the weekly podcast – to debut on May 22 – will “go beyond the headlines and bylines driving the heated 2024 presidential race to offer expert opinions and perspectives in the most pivotal presidential campaign in American democratic history.” PodcastOne president and co-founder Kit Gray says, “Kellyanne and David are icons in the political landscape. Their intelligent delivery of data and facts, their dynamic presentation of opinions and strategy and their wealth of knowledge on what it takes to become the next President of the United States is a privilege and a thrill to listen to, and we at PodcastOne are excited to be able to bring this podcast to the public.”

Industry News

Howie Carr to Receive 2024 Lifetime Achievement Award

The TALKERS editorial board has announced the selection of legendary New England radio talk show host Howie Carr as the 2024 recipient of the Jim Bohannon Memorial Award for Lifetime Achievement. Carr will be presented the honor at the forthcoming TALKERS 2024: Radio and Beyond conference on Friday, June 7 at Hofstra University on Long Island, NY. Carr has been a Boston-based radio talk show host since the 1980s, heard primarily on WRKO. WRKO is now one of more than 20 stations across theim region that carry Carr’s independently syndicated afternoon drive talk show. He is an inductee in the Radio Hall of Fame. With roots in investigative print journalism, Carr is the New York Times best-selling author of The Brothers Bulger and Hitman, in addition to several other Boston organized-crime books and two novels. He has remained in newspaper work that goes back prior to his radio career as an active columnist for the Boston Herald and has received a National Magazine Award for his work with Boston Magazine. Boston organized-crime boss Whitey Bulger was so infuriated by Carr’s groundbreaking reporting that he once put out a murder contract on Carr – a story detailed on “60 Minutes.” At his 2013 trial on murder and racketeering charges, Bulger tried to have Carr banned from the courtroom by calling him as a defense witness. Before he was brutally murdered in a gangland hit, the crime czar still said his greatest regret was not murdering Carr when he had the chance. Carr once taught a course at Harvard, where he had to cross a picket line against himself to get to his class. In making the announcement, TALKERS founder Michael Harrison stated, “Howie Carr is the real deal – the best of both the old and new schools in media. He was practicing ‘cross-platform’ journalism and commentary long before it became the digital-era norm. He’s got ink in his veins and RF in his brains. His impact in the Northeast has been so strong for such a long time that if the six New England States were to consolidate as one, he would possibly be its first governor.” Carr will be one of 60 industry leaders speaking at TALKERS 2024: Radio and Beyond. For more information, see story below.

Industry News

Salem Launches “This Week on the Hill”

im

Pictured above at the Salem Media Group studios in Washington, DC are (from l-r): Family Research Council president (and program host) Tony Perkins, U.S. House Speaker Mike Johnson (R-LA), and Salem Radio Network v.p./news and talk programming (and program executive producer) Tom Tradup. Early this morning, they taped the first edition of the new, hour-long weekly news program, “This Week on the Hill,” that premieres this weekend on the Salem Radio Network with additional releases on the Salem News Channel, Salem Podcast Network and on TOWNHALL.com. Topics covered this weekend include Johnson’s invitation to Israeli Prime Minister Benjamin Netanyahu to address a joint session of Congress, Marjorie Taylor Greene’s “motion to vacate” the Speaker’s position, the battle over reauthorization of the FISA program, and the latest controversy over abortion laws in America. Tradup states, “We are so proud to have Speaker Johnson as the centerpiece of our ‘This Week’ program. He brings a depth of experience that delves beyond the surface skirmishes in Congress and really gives our audience eye-level insight that only a man two-heartbeats from the presidency can offer.”

Industry News

KNX, Los Angeles to Host Mayor Karen Bass at Town Hall

Audacy all-news KNX, Los Angeles is presenting a live, one-hour town hall broadcast featuring Los Angeles Mayor Karen Bass at the Audacy SoundSpace on Wilshire Boulevard on Tuesday (4/16) atim 7:00 pm. KNX says, “In her first broadcast town hall as mayor of Los Angeles, Karen Bass takes the stage at KNX News to take questions from Angelenos on a broad range of public safety-related topics the day after her State of the City address. As the City searches for a new chief to shape the future of the LAPD, Mayor Bass will hear from constituents about what they want that future to look like.” The show is being aired on KNX News 97.1 FM, the Audacy app, and streamed live on YouTube.

Industry News

AWM Announces NAB Show Speaker Panel

The Alliance for Women in Media is presenting a panel discussion on “The Business of Multiplatform Sports” at the AWM Breakfast on April 15 during the NAB Show. Panelists Jeanne-Marie Condo, president of network partnerships and chief revenue officer, Skyview Networks; Pat LaPlatney, co-imCEO/president, Gray Television; Mary Menna, vice president & market manager, Beasley Media Group; and Carlson Mozdiez, vice president, digital business operations, Audacy; alongside moderator Sarah Foss, chief technology officer, Audacy, will engage in a candid conversation exploring the evolving landscape of sports business and the significant role women play in shaping its future. The panel will dive deep into the emergence of multiplatform sports coverage and how it has reshaped the business landscape of the sports industry, and how media professionals have leveraged multiplatform sports to enhance audience engagement and reach a diverse set of viewers.

Industry News

TALKERS News Notes

Benztown and P1 Media Group are hosting a free webinar for radio professionals around the globe on Thursday (4/11) titled, “Up Close and Personal with Scott Shannon: Radio G.O.A.T.” The 40-minute webinar will be hosted by Benztown CEO Andreas Sannemann and P1Media Group partner Ken Benson. Shannon will address issues including what skill sets are essential for radio and television talent compared to those needed for podcast hosts and new media personalities, and much more. Register for the webinar here.

Auddia Inc. receives a U.S. Patent for the core AI technology it is using in its flagship faidr app to deliver ad-free AM/FM radio stations to paid subscribers. Auddia CEO Michael Lawless says, “As the technology landscape continues to accelerate, we continue to evaluate new technologies to determine how we can use them to introduce unique capabilities and experiences for creators and consumers within the audio space. We look forward to continued validation from the U.S. Patent and Trademark Office as we continue to innovate and invent.”

Industry News

TALKERS News Notes

Beasley Media Group Boston announces their newly minted, multi-year partnership with the Boston Athletic Association, the non-profit that organizes the Boston Marathon. This year both sports talk WBZ-FM “98.5 The Sports Hub” and WKLB “Country 102.5” will broadcast coverage of the race.

Audacy expands its relationship with Amy Poehler’s Paper Kite Productions with the launch of “Million Dollar Advice,” a weekly work and career advice podcast under the Audacy Podcasts and Paper Kite Podcasts banners hosted by Kim Lessing and Kate Arend.

SiriusXM subscribers will have access to the full 2024 Major League Baseball with live play-by-play calls of every game, as well as 24/7 news, talk and expert analysis on the exclusive MLB Network Radio channel.

Industry News

TALKERS News Notes

Good Karma Brands’ talk WAUK-AM/W266DR “101.7 The Truth” announces the 3rd Annual Tory Lowe Community Clean Up taking place on April 13. Spearheaded by 1:00 pm to 4:00 pm host Tory Lowe, the event encourages volunteers to join the station in picking up litter in Milwaukee neighborhoods. Lowe says, “This is what it’s all about. Getting together as a community, unifying, and giving back. This is a great opportunity to get to know our neighbors and take pride in the city we call home. A cleaner community is a better community.”

Mundo Hispano Digital partners with iHeartMedia in a deal that includes MundoNow’s audio network Oyénos’ slate of podcasts being distributed widely by iHeartPodcasts. MundoNow president and CEO Rene Alegria says, “We’re thrilled to embark on this transformative partnership with iHeartPodcasts, solidifying our commitment to amplifying LatinX voices in the audio space. This collaboration represents a pivotal moment for Oyénos Audio, as we combine forces to deliver captivating content and innovative marketing strategies that resonate deeply with our community. In today’s ever-evolving media landscape, we continue to strive to deliver compelling, informative, and engaging content to a large and significantly still underserved audience – bilingual and bicultural Latinos.”

FOX Nation debuts a new special titled, “Prisoner of Putin,” on Thursday (3/28), one day before the one-year anniversary of Wall Street Journal reporter Evan Gershkovich’s arrest and detainment in Russia. The special will provide an in-depth look into Gershkovich’s life and his courage and resilience throughout the last year. Contributions will be made by FOX News Channel senior correspondent Steve Harrigan, who was formerly based in Moscow, Wall Street Journal colleagues Gordon Fairclough and Paul Beckett, as well as Jeremy Berke and Sam Silverman, close friends of Gershkovich.

Industry News

Talk Host Dan Parsons Exits KLIN-AM, Lincoln, Nebraska

The Lincoln Journal Star reports that Dan Parsons exits NRG Media’s news/talk KLIN-AM, Lincoln, Nebraska after just 10 months. Parsons hosted the 5:00 pm to 6:00 pm hour between Premiere’s “Seanim Hannity Show” and the “Sports Nightly” program. KLIN general manager Ami Graham tells the paper that Parsons was not terminated for cause, “We’ve just chosen to go in a different direction.” For his part, Parsons tells the Journal Star that “he tried cutting against the grain by hosting a talk radio show that stressed ‘lifting up instead of tearing down — and truth over tribalism. I thought we were taking radio in a different direction.’” Read the Journal Star story here.

Industry News

Inquirer: Missanelli Return to “The Fanatic?”

In covering the above story for the Philadelphia Inquirer, writer Rob Tornoe reveals that as the result of Andrew Salciunas moving from middays to mornings, Beasley moves former Philadelphia Daily Newsim writer Bob Cooney to middays. The question Tornoe asks is what about Mike Missanelli? “Rumors have been swirling in sports radio circles the past few days about the return of Missanelli, once the station’s biggest star, whose sudden exit from his afternoon show in 2022 after 15 years shocked listeners.” Tornoe says that Missanelli has been in contact with management but there’s nothing to report and Missanelli isn’t talking. PD Scott Masteller tells the paper, “Mike’s name has come up. He’s a great talent, and we’ll just have to wait and see what happens. A lot of people are interested in the radio station right now. So, I’ll leave it at that.” The current PM drive show is “The Best Show Ever?” hosted by Tyrone Johnson, Ricky Bottalico and Jenn Scordo. Read the Inquirer story here.

Industry News

Townsquare Media Reports Q4 2023 Revenue Down 4.6%

Reporting its operating results for the fourth quarter of 2023 and for the full year of 2023, Townsquare Media posts Q4 net revenue of $114.8 million, down 4.6% from the same period in 2022. For the quarter it reports a net loss of $1.9 million. Net revenue for the full year of 2023 was $454.2 million, a decrease of 1.9% from the full year of 2022. Townsquare Media CEO Bill Wilson says, “I am pleased to share that Townsquare’s fourth quarter results met or exceeded our previously issued guidance, and our full year results met the guidance that we issued at the start of 2023… Our Digital Advertising segment delivered net revenue and Adjusted Operating Income growth this year (each +7% year-over-year), offsettingim weakness in the national and network marketplace, and first-time hurdles in our Subscription Digital Marketing Solutions segment. In total, Digital now represents 51% of Townsquare’s 2023 net revenue and 55% of our 2023 Adjusted Operating Income, and maintained a 30% Adjusted Operating Income margin, consistent with 2022’s margin. The strong cash generation characteristics of our assets allowed us to produce $68 million of cash flow from operations in 2023, an increase of $18 million, or +35%, as compared to the prior year. We could not be more pleased to share that given our strong cash position, we were able to repurchase and retire approximately $27 million of our Unsecured Senior Notes at a discount during the year. In addition, we repurchased $17 million of our common stock, and paid a high-yielding dividend while also investing in our business. We also ended the year with a strong cash balance of $61 million and net leverage of 4.43x, retaining financial flexibility moving forward. Despite the lack of tailwinds at our back in 2023, I am very pleased with how the Townsquare team navigated the progressively challenging economic landscape. We outperformed competitors and gained market share due to our local focus and our digital platform. I believe that our performance over the past several years has demonstrated the efficacy of our Digital First Local Media strategy and validated our focus on local markets outside of the Top 50 U.S. cities, reinvigorating my confidence in our business model and our path moving forward.”

Industry News

BIA Advisory Reduces Predicted 2024 U.S. Ad Spend

BIA Advisory Services updates its 2024 U.S. Local Advertising Forecast, estimating revenue across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023. This revision is a reduction of 2% from the forecast published last October. BIA Advisory says the rise will be driven byim local political and other key local vertical ad spend, and significant ad growth for connected TV/over-the-top (CTV/OTT), TV OTA, and TV Digital. BIA VP of forecasting & analysis Nicole Ovadia states, “As expected, local political advertising will be substantial this year, and it’s fueling spend across the media landscape. Our slight adjustment down for this year is mainly due to mixed economic signals, a slowdown in certain consumer purchases, and lower than expected spending in Digital and Direct Mail advertising at the end of 2023 that may flow into this year. However, we still anticipate 2024 to be better for local advertising than 2023 and certain media like TV OTA, TV Digital, and CTV/OTT are growing substantially.”

Industry News

MIW Releases Gender Analysis Study

Mentoring and Inspiring Women in Radio, Inc releases its latest annual MIW Gender Analysis Study (based on raw data collected by PrecisionTrak in 2023) that compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management – general manager, sales manager, and program director/brand manager. For the general manager position, 22.17% (2,356im stations) had women holding the position in 2023 (+2% over 2022). In 2004, females represented 14.9% of GMs. In the top 100 markets, 23.96% (828 stations) were managed by women (+1% over 2022). Overall, the best management opportunities for women in radio continues to be in sales management as 34.37% (3,476 stations) had a woman sales manager in 2023 (basically flat from 2022). MIW calls program directors/brand managers “the greatest challenge for women in radio management” as women currently program 11.50% (1,173 stations) – basically flat from 2022. In the top 100 markets, female programmers now represent just 10.14% of the total number of PDs, which is another drop of over 3% from 2022. MIW Board president Ruth Presslaff says, “Navigating today’s landscape poses unique challenges for both the industry at large and women in particular. Our commitment to fostering change remains unwavering. Through MIW’s array of mentoring initiatives, we not only recognize but also amplify the voices of women. We are beyond grateful to the companies and individuals who champion our mission. As we press forward, we eagerly anticipate seizing new opportunities to empower even more women in the year ahead.”

Industry Views

Monday Memo: The Local Radio Advantage, Part 3

By Holland Cooke
Consultant

imIt’s not your imagination. The world has gone daffy. The USA is all-but boots-on-the-ground in rough neighborhoods around the world. Weather is getting even wackier. The next gun nut could open fire, at any moment, anywhere. 2024 campaign? It’s a long way to November. And even in this rebounding economy, supermarket prices still hit-home… if you can get there.

Here in Southern New England that could take up to an hour longer, as tens of thousands are inconvenienced every day, and will be for months – possibly two years we’re told – after an abrupt bridge closure along Interstate 195. Your daily commute is torture if you live here; and an unpleasant surprise awaits when you head to Cape Cod this summer, or if you’re just passing through this intersection where I-195 joins Maine-to-Miami I-95, the main artery through the most densely populated parts of the USA.

The good news for listeners is that serious structural defects were spotted BEFORE a deadly bridge collapse like we’ve seen in Minnesota and Pennsylvania and elsewhere in recent years. The good news for local media is that information changes throughout the day, and day-to-day, as the Department of Transportation continuously modifies lane merges and detours to cope. If you’re driving, you can’t NOT listen.

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Presume that listeners are wondering “What NEXT???” If your station is known-for-knowing, listeners will keep coming back for more. Last week and the week before here, we demonstrated simple tweaks that make local news copy instantly more and helpful and relevant and understandable. This week: setting an expectation and delivering. Two tips:

Invite overtly. Try this imaging statement that has proven effective for setting a listening appointment to on-hour newscasts: “SO much is changing, SO quickly now. Stay close to the news.” Example: If you’re an affiliate, call it “a quick FOX News update, every half hour, throughout your busy day.” Doing so empowers the customers our local advertisers want pulling into the parking lot.

Then, make it sound different than last hour. Advance the story.

Example: news that “The New York Times is buying Wordle” broke in afternoon drive.

Next morning, same copy, word-for-word.

Better next-morning lead: “Wordle will remain free… for now.”

Avoid the listener thinking, “You already told me that,” by leading with a different aspect than last time. Every effort you make to sound fresh is well worth it.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

TALKERS News Notes

The NFL’s New York Jets are moving their radio play-by-play from Good Karma Brand’s ESPN New York (WEPM-AM/FM) to iHeartMedia’s rock WAXQ-FM “Q104.3” beginning with the 2024 season. Good Karma is ending its lease of WEPN-FM this year and will continue to air the sports talk format on WEPN-AM and digital platforms.

Lemonada Media is bringing the David Duchovny-hosted podcast “Fail Better” to its network. Duchovny says, “I’ve been a connoisseur of failure for a long time, obsessed with the mistakes we make or the fear of making. I like thinking about how those mistakes, coupled with the futility of trying to avoid them, shapes our lives. If failure is something we all do so often, why are we so afraid of it? Working with Lemonada to explore this part of human nature is a gift in itself, and a meta-exercise for me in doing something new – hosting a podcast – which frankly fills me with my own fear of failure.”

SiriusXM is doing its annual MLB Network Radio Spring Training Tour, in which it visits all 30 MLB team camps in 17 days to give listeners a comprehensive preview of every club as they prepare for the 2024 MLB season. Shows will be hosted by former general managers Jim Bowden, Jim Duquette and Steve Phillips, former major leaguers Kevin Frandsen, Eduardo Perez, Xavier Scruggs, and Ryan Spilborghs, as well as Mike Ferrin and Dani Wexelman. 

Audacy partners with three-time NBA champion Danny Green for his weekly podcast, “Inside the Green Room with Danny Green.” In addition, Green will serve as an Audacy insider, frequently appearing as an NBA analyst on Audacy sports stations across the country.

Industry News

Cumulus Media Q4 2023 Revenue Declines 11.9%

Reporting its operating results for the fourth quarter of 2023 and for the full year of 2023, Cumulus Media Group reveals Q4 net revenue of $221 million, a decrease of 11.9% from the same period in 2022. The company posted a net loss of $54,000 in Q4 of 2022 compared to the net loss of $98 million it reports for Q4 of 2023. For the full year of 2023, net revenue was $844.5 million – a decrease of 11.4%im from the full year of 2022. Cumulus reported net income of $16.2 million for 2022, while posting a net loss of $117.9 million for the full year of 2023. Cumulus president and CEO Mary G. Berner says, “While 2023 was a tough year across the media landscape, we were able to offset some of the effects of the weak national advertising climate through strong execution in our key focus areas. Specifically, we grew our digital businesses, meaningfully reduced fixed costs, and improved our balance sheet. Looking ahead, though national advertisers are expressing interest in increasing their radio buys, as of yet, ad demand remains choppy, reducing our visibility into the rest of 2024. That said, our industry-leading performance during similarly weak macro environments gives us significant confidence in our ability to navigate through this one and rebound strongly when the advertising market improves.” Looking at Cumulus’ business segments, the digital segment to which Berner refers was up 5% in Q4 of 2023 to $39.6 million, but total broadcast revenue during the quarter was down 18.2%. Spot revenue declined 18.3% and network revenue was off 17.9% in Q4 2023 compared to the same period in 2022.

Industry Views

Howie Carr is This Week’s Guest on Harrison Podcast

Legendary radio talk show host Howie Carr is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Carr – a mainstay at WRKO heard 3:00 pm to 7:00 pm – is legendary among Boston-based radio figures as a conservative populist in addition to being a long-running Boston Herald columnist famous for his fearless organized crime fighting and investigative reporting on government corruption. Over the years, his show grew so popular that it has expanded to being carried on several dozen radio stations across New England on his own independent Howie Carr Radio Network. Carr, a prolific author, has penned two best-selling New York Times blockbusters, The Brothers Bulger and Hitman, in addition to several other Boston organized crime books and a couple of novels. His latest book – a memoir covering his journey from being a city hall reporter to hanging out with President Donald Trump at Mar-a-Lago – is titled, PAPER BOY: Read All About It. Harrison and his guest discuss the past, present and future of media and journalism including Carr’s no-holds-barred critique of the corporate powers shaping today’s flow of information and dis-information. Not to be missed! Listen to the podcast in its entirety here.

Industry Views

SABO SEZ: Award the Future

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imWhen reviewing our industry’s awards such as the Crystals or Marconis there are two categories missing. They are: “Best New” and “Best Innovation.” Imagine if winners were announced for these prizes:

“Best New Talent On Air”

“Best New Talent Off Air”

“Most Creative Sales Solution”

“Most Creative Station Promotion”

“Most Innovative DAB or Podcast Format”

“Best New Talent – Podcast”

“Best Innovation In Engineering”

Those awards aren’t fantasy, they are actual awards given annually by Australian Commercial Radio (ACRA). They are presented at a magnificent well-produced event for the entire country – attendance is SRO. The subliminal message to Australian radio personnel is powerful: Innovation is expected and rewarded. NEW is expected and rewarded – no need to wait for you to become legendary (!) to be recognized. “NEW” is a powerful reward and promise to the talent you hope will find a career in radio. Face it, our “on boarding” leaves a lot to be desired. (Hey, work in the promotion department while you live at home, and we’ll let you pick up pizza that you can share!)

The best gift the late PD Al Brady Law gave me was he greeted all new ideas with, “It might work.” Most other executives kill innovative thought with the worst question possible: “Who else is doing it?” The industry has a lame record of assessing new ideas. New ideas are systematically despised:

Bill Drake’s format was damned in jock-for-hire classifieds that warned, NO DRAKE JOCKS. Yes, dozens of stations wanted NO DRAKE JOCKS. Quickly Drake’s strategies slaughtered those stations and revolutionized music formats to this moment. Recorded music on the radio was actually thought to be illegal until WNEW-AM, New York fought that court fight in the 1940s and won. All news on WINS and WCBS certainly was not going to work after the 1960s New York newspaper strike ended. WFAN could never succeed as an all-sports station – soon after launch it became the highest biller in NYC.

When AC was launched in 1978 at the NBC FM and RKO FM stations, it had no future. FM was only for beautiful music and hard rock and besides who else is doing it?

Album rock, AOR, …why we have research to prove young people only want hits! Targeted FM talk – combining a hot format with hot talent would absolutely fail at KLSX-FM, Los Angeles and thanks to Bob Moore became the number one local biller – turn it back to the failed classic rock format please begged one research hit squad! “New Jersey 101.5” has a one million cume talking all week, playing music all weekend. Which award category suits that giant station? “Best New” would have been appreciated.

Todd Storz, the inventor of Top 40, passed away at 38 and his father who owned their stations in Miami, Omaha, and New Orleans couldn’t wait to change his Top 40 format creation to MOR when the kid died. As a result, when Todd died the stations died, too.

Innovators like Bill Drake, Jeff SmulyanAllen ShawBob McAllanAlan MasonL. David Moorhead, and Howard Stern are first ignored, then marginalized, then vilified… then hundreds fight for their credit.

The only way radio stays relevant and grows its place on the media landscape is with a constant flow of “Best New” and “Best Innovation.” That’s when younger listeners are attracted to radio – the same way they are attracted to everything – if it’s NEW. The radio you and your friends were drawn to, talked about at school, listened to constantly was saturated with new contests, new daring DJs, new promotions, new hits, new energy.

The delicious daily challenge of on-air talent and management is what can we put on the air today that has never been done before? If it’s new, even if it doesn’t work forever, generates buzz, attention, youthful audiences.  Of course, 20-year-olds will listen to radio, it’s at the end of their arm! But they are not going to salivate at the promise of “20 of your favorites from the 80s, 90s and today.” Or a national contest.

Why not test a NEW award in just one awards category? “Best Innovation in Engineering” The Marconi Award.

Walter Sabo is a leading media industry consultant and syndicated talk radio personality.  He can be emailed at Walter@Sabomedia.com. Website: www.waltersterlingshow.com

Industry News

TALKERS News Notes

The Broadcasters Foundation of America announces that award-winning ABC News correspondent and co-anchor of “20/20,” Deborah Roberts, will honor Deborah Norville as this year’s recipient of the Edward F. McLaughlin Lifetime Achievement Award. The Award will be presented to Norville during the Golden Mic gala and fundraiser on March 4 at the Plaza Hotel in New York City. Roberts says, “I’m looking forward to being a part of this well-deserved recognition of Deborah’s outstanding work as a broadcast journalist.”

FOX News Channel’s John Roberts will present a town hall with 2024 Republican presidential candidate and former U.N. ambassador Nikki Haley on Sunday, February 18 in Columbia, South Carolina. The pre-taped one-hour event will air at 5:00 pm ET with an encore at 10:00 pm ET.

Features

“Ladies and Gentlemen… THE BEATLES!”

On a February night in 1964, a veteran TV host and four young musicians from England changed music, broadcasting, popular culture… they changed everything.
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By Mark Wainwright

 

imIn early December 1963, America was a very gloomy place. The assassination of President John F. Kennedy on November 22 brought the country to a virtual standstill for four days, and the emotional and psychological hangover lingered for weeks. The nation needed a dose of uplifting energy and fun, and the Beatles were the ideal remedy.

The Beatles were hardly newcomers. They had already been a successful act in the UK and mainland Europe (especially in Germany) for several years; oddly, they never got much traction in the United States. They had released a handful of songs in the US on smaller, independent record labels as far back as 1962, but they received little attention.

“She Loves You,” one of their early signature songs, was a failure when it was first released here in 1963. Dick Clark tried to feature it on “American Bandstand,” but the young dancers on his show didn’t know what to make of it and rated it poorly. But as the year went on, their popularity in England dramatically turned into a phenomenon that featured wildly enthusiastic crowds of screaming teenage girls. No one seems to be able to pinpoint what the catalyst was, but their already established popularity quickly grew into what became known as “Beatlemania.”

The Beatles first appeared on American TV on network news broadcasts. NBC’s “Huntley-Brinkley Report” aired a segment about the Beatles and Beatlemania in England on November 18,1963. Edwin Newman was the correspondent, and he and his colleagues were rather dismissive of the group, their music, and their young fans. Meanwhile, over at CBS, Walter Cronkite’s take was more generous. Their reporter in London, Alexander Kendrick, was pretty condescending as well, but Cronkite liked the segment when he saw it on the “CBS Morning News” on November 22 and planned to run it on his evening newscast. Sadly, what happened in Dallas hours later preempted everything.

A few weeks later, Cronkite thought his viewers could use a lift from the gloom that had descended upon the country, and he thought that segment would be a nice diversion. He ran it on his newscast on December 10, and that story really got the nation’s attention.

Young America was soon clamoring for everything Beatles. Radio stations dug up the records that hadn’t been successful and started playing them constantly. Beatles paraphernalia was heavily marketed and sold well. Capitol Records released “I Want to Hold Your Hand” in the United States on December 26 — the boys finally had a deal with a major record company in the US — and by New Year’s Eve, it was already a hit. It was the first of six Beatles’ songs that reached #1 on the Billboard “Hot 100” chart in 1964.

Meanwhile, Ed Sullivan was the host/master of ceremonies of a long-running CBS variety show that dominated the Sunday night ratings for years. Unlike most of his contemporaries, he was happy to present many of the early stars of rock-and-roll; Elvis Presley, Buddy Holly, and Jackie Wilson were among the pioneering artists of the new music genre who got their first major television exposure on Sullivan’s program.

Sullivan heard about the Beatles, saw them receive a tumultuous reception at Heathrow Airport in London, saw the CBS news segment, and was determined to present them on his show. Whatever he thought of their music, he respected talent and knew a hot act when he saw one.

A deal was quickly arranged between Sullivan and Brian Epstein, the Beatles’ long-time manager. Sullivan would bring them to the United States for three consecutive Sunday night shows. The February 16 performance would be broadcast live from the Deauville Hotel in Miami Beach, the third appearance on February 23 would be taped in advance. But the first of the three, a live performance on the Ed Sullivan Show February 9, was the one most anticipated. The two New York shows would be presented at the studio venue now known as the “Ed Sullivan Theater.”

When word got out, the demand for tickets was insane. CBS received more than 50,000 ticket requests (the tickets were free) for a studio theater that held 728. Getting one of the tickets was largely a matter of luck. Numerous notables and VIPs called upon favors owed and contacts at CBS to get tickets for their daughters (or granddaughters). Only a few succeeded.

When the Beatles arrived in New York on a Pan Am 707, they were greeted by a near-hysterical crowd of teenage girls (this had become a routine occurrence). They needed a police escort to get into Manhattan, and they needed a phalanx of New York cops to get them in and out of their hotel. All of this, of course, was breathlessly reported in the news media.

They arrived at the theater on Saturday, February 8, for a lighting and sound check and a brief rehearsal. George Harrison was recovering from a throat infection and was still tired and feverish, so he stayed at the hotel to rest, while a member of their entourage and a CBS production assistant took turns as stand-ins for George.

The following evening, at 8:00 pm Eastern Time, the “Ed Sullivan Show” went on the air, and shortly after the opening credits, Sullivan came on stage and offered a few brief remarks about the Beatles and their spectacular overnight success (“overnight” at least as far as Americans were concerned). Then… “Ladies and Gentlemen… THE BEATLES!” The theater erupted.

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This moment led to one of the enduring music/broadcasting history trivia questions: What was the first song the Beatles performed live on their first “Ed Sullivan Show” appearance? No, it wasn’t “She Loves You” or “I Want to Hold Your Hand” (although they did those later in the show). Hint: while it was one of their most popular early songs, it was never officially released as a single. Okay, it was “All My Loving,” track #6 on side one of their iconic Meet the Beatles! album.

The ratings for the show were unprecedented. More than 73 million viewers – 39% of the country’s population – saw the performance. The broadcast drew a 60 share, which meant that 60% of American TV households were tuned in. Ed Sullivan always had pretty good ratings, but this was more than triple the size of his usual audience.

The Beatles were far from finishing their first American visit. Brian Epstein had managed to squeeze a couple of concert appearances into their tight schedule. One of those took place in Washington, DC two nights later, at the old Washington Coliseum. The old barn had seen some big events in its history, but nothing like this. The folks who owned and managed the building had barely heard of the group, but a concert promoter in the region convinced them to book a show. There was minimal promotion and advertising, but it wasn’t necessary. The tickets sold out in only a few hours.

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It turned out to be one of the most intense and intimidating concert environments ever seen, and is still regarded as such. The Beatles performed one of their few (maybe their only?) concerts “in the round,” on a small stage at the center of the arena, placed where the boxing ring would normally be situated. The building was packed with 8,092 ticket holders, most of them (as usual) screaming teenagers, with the front rows only a few feet from the stage. Imagine the frenzy in Ed Sullivan’s studio theater, now multiplied by a factor of ten. Fortunately, nothing really serious occurred, and the band handled the situation flawlessly, even making adjustments on the fly to handle audio and microphone issues…although it’s hard to believe they could even hear themselves amidst the screaming. They returned to New York to perform at Carnegie Hall the following day, then flew to Florida to spend a few days before returning to England. They returned for a North American concert tour in late summer. That tour was much better organized and promoted, although Beatlemania had not subsided at all, and the receptions they received were just as frenzied as their earlier appearances.

Typically, in an article like this, you would see links to various sources on the web. It would be superfluous here. There are countless sources of audio, video, photographs, and text of all these events and many others relating to that weekend in 1964. They are easily accessed on YouTube and other online locations. You can use one of the popular search engines or simply type a few key words into the YouTube search bar. All sorts of material will pop up; you’ll never run out of stuff to enjoy. If you are looking for maximum available audio and video quality, there are many downloads and DVD’s available from Amazon and other merchants.

The Beatles’ first weekend in America – particularly that first appearance on the “Ed  Sullivan Show” – is widely regarded as a sort of cultural watershed that ignited Beatlemania here and opened America to other performers of the “British Invasion” era… artists like the Rolling Stones, the Dave Clark Five, Dusty Springfield, and many others. Many sociologists and cultural historians have opined that the Beatles coming to the United States was (at least in a pop culture sense) the beginning of the era that we now  commonly view as “The Sixties.” Indeed, a veteran television host and four young musicians from the UK changed everything that night.

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EPILOGUE

If their first “Ed Sullivan Show” performance was the “penthouse suite” of their first visit to America, the foundations of that structure were the countless radio stations around the United States that highlighted the band and played their music incessantly. There are endless stories about the big AM Top-40 stations of that era, their star disc jockeys, and their various encounters with the Beatles, both on and off the air.

I was a youngster in Baltimore at that time, and I was already hooked on radio and everything about it. I was a big fan of AM Top-40 powerhouse WCAO. The “Big 60” was the radio station for young Baltimore in that era, and their on-air staff were all celebrities in the community. Noted radio entrepreneur Kerby Confer was a WCAO disc jockey then, using the name “Kerby Scott” on the air.

im1964 WCAO Promotional Material: “Kerby Scott photo
(Photo courtesy Kerby Confer)

I recently spoke with Kerby Confer (almost two hours on the phone!) and reminisced about that era and WCAO’s role in it. When the Beatles took the train from New York to their gig in Washington, one of Kerby’s colleagues, veteran WCAO newsman Frank Luber, managed to board the train when it stopped at Pennsylvania Station in Baltimore and recorded an interview with the Beatles. The tape was brought back to the station and aired.

If WCAO was already immersed in Beatlemania, that episode had the station and its staff absolutely swimming in it. Kerby Confer told me that moment influenced his life and his career in ways he didn’t fully appreciate at the time. He said he was just another guy doing pretty well on the air in Baltimore, but that moment led to him becoming Baltimore’s “Fifth Beatle.” Wait, what? Baltimore’s “Fifth Beatle?”How did that come about?

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September, 1964: The Beatles and Baltimore media. “Kerby Scott” Confer is at the far right, directly behind Ringo  (Photo courtesy Kerby Confer)

As it turned out, Kerby Scott soon became the host of WCAO’s “Liverpool Hour,” an evening program in conjunction with his regular on-air work at the station. The program featured the music of the Beatles and the many other artists who came out of the UK at that time.

Kerby usually wore his hair short in a buzz cut, but Paul Rodgers – his lifelong friend, WCAO colleague, and business partner later – convinced him to grow his hair out enough to solidify the “Fifth Beatle” persona. Kerby eventually sported a very restrained Beatles-style haircut to complete the image (I don’t think he kept the haircut for very long). He was an obvious choice to emcee one of the Beatles’ shows when they performed at the Baltimore Civic Center in September of 1964, and he later hosted “The Kerby Scott Show” on WBAL-TV; it was a dance party program, Baltimore’s version of Dick Clark’s show “American Bandstand,” and I believe it was eventually syndicated elsewhere. Before long, Kerby Confer moved over to the business side of radio in management and ownership. He was very successful in that endeavor, and still owns and operates many radio stations today.

So, Kerby Scott Confer and Mark Wainwright were just two more young radio guys whose lives and careers were influenced by that first Beatles weekend in the United States. It bears repeating: a veteran television host and four young musicians from England changed everything on the night of February 9,1964.

Mark Wainwright is a long-time radio personality, talk show host, and voiceover performer who has worked on the air at numerous respected radio stations around the United States. He was most recentlythe morning host at WSYR in Syracuse, New York. A Baltimore native, Mark currently resides inSaratoga County, New York. He can be reached at: markwainwright@earthlink.net