Industry News

Glenn Beck to Air on iHeartMedia’s KFXR-AM, Dallas

Premiere Networks nationally syndicated talk host Glenn Beck is now heard in the Dallas-Fort Worth market as iHeartMedia adds his show to the program lineup on the recently re-launched KFXR-AM “Talkim Radio 1190 AM.” Beck’s program will air from 8:00 am to 11:00 am. He says, “I’m excited to partner with iHeartRadio on the relaunch of KFXR. With Dallas-Fort Worth being our home market and the home of my American history museum, I can’t wait to exploit the many opportunities that will grow our relationship with the listeners in Texas and KFXR.” Glenn Beck will be appearing as keynote speaker at TALKERS 2024: Radio and Beyond at Hofstra University on Friday, June 7. Click here for conference information.

Industry News

Yesterday’s (5/6) Top News/Talk Media Stories

Israel moves forces into Rafah and the pro-Palestinian protests at American universities; former President Donald Trump’s legal battles; Russia announces “nuclear drills”; the U.S. migrant crisis; Social Security and Medicare solvency report; House Speaker Mike Johnson faces a new ouster vote; and the Oklahoma tornadoes were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS.

Industry News

PodcastOne Launches “The Campaign Managers” Podcast

PodcastOne announces the upcoming launch of the podcast “The Campaign Managers with Kellyanneim Conway and David Flouffe.” PodcastOne says that the weekly podcast – to debut on May 22 – will “go beyond the headlines and bylines driving the heated 2024 presidential race to offer expert opinions and perspectives in the most pivotal presidential campaign in American democratic history.” PodcastOne president and co-founder Kit Gray says, “Kellyanne and David are icons in the political landscape. Their intelligent delivery of data and facts, their dynamic presentation of opinions and strategy and their wealth of knowledge on what it takes to become the next President of the United States is a privilege and a thrill to listen to, and we at PodcastOne are excited to be able to bring this podcast to the public.”

Industry News

Powerful Agenda Being Set for TALKERS 2024: Radio and Beyond

imThe forthcoming 27th annual installment of the talk media industry’s longest-running and most important national gathering will be meticulously documented on video for posterity. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state of the art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. For a look at the full list of speakers, stories about key panel discussions & presentations, as well as a list of nearby hotels, click here.

Industry Views

Doug Stephan is This Week’s Guest on Harrison Podcast

Nationally syndicated talk radio host Doug Stephan is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” After starting out as a music DJ more than a half century ago, Stephan has chalked up a remarkable career as a pioneering syndicated talk show host heard on hundreds of stations weekday mornings with his general-appeal program titled, “Good Day.” After 36 consecutive years on the air, the durable show, currently co-hosted by Jai Kershner, recently surpassed the late Rush Limbaugh’s mark as the longest running Monday thru Friday syndicated talk property in the business. Stephan is now in the process of reconfiguring “Good Day” to suit the demands of the digital era and radio economics to ensure further longevity by transitioning it into a fresh weekend news/talk entity with modular application to weekday broadcasts. Stephan’s firm, Stephan Multimedia, is also a major radio producer/syndicator of several specialty radio programs hosted by Stephan and others including, “Good Day Health,” the “Talk Radio Countdown Show,” and a program that is achieving notable traction in the world of agriculture called the “American Family Farmer.” The latter taps directly into his qualifications to tackle the challenges facing independent 21st century farmers and champion their causes. In addition to his work in radio, the indefatigable Stephan is the longtime owner/operator of a well-known dairy farm located just outside of Boston in Framingham, Massachusetts. Harrison and Stephan talk about the state of radio, syndication, media entrepreneurism, food, health, and agriculture including his educated take on the current bird flu/cow issue. Listen to the podcast in its entirety here.

Industry News

House Committee to Investigate Allegations of NPR Bias

Next Wednesday (5/8), the House Energy and Commerce Committee will hold an oversight hearing titled, “Examining Accusations of Ideological Bias at NPR, a Taxpayer Funded News Entity.” Chair Cathy McMorris Rodgers (R-WA) and Subcommittee on Oversight and Investigations Chair Morgan Griffithim (R-VA) will lead the investigation. They say, “NPR is entrusted with Americans’ hard-earned tax dollars. Serious allegations from a then-senior editor who spent decades at NPR reveal NPR engages in viewpoint discrimination and ideological bias that caters to a narrow, leftwing audience. From dismissing all debate over the origins of the COVID-19 pandemic to statistics about NPR’s editorial staff significantly skewing to the Democratic party, these allegations are deeply troubling and merit congressional investigation. This hearing will provide Members an opportunity to question NPR’s leadership directly about concerns we’re hearing from our constituents across the nation.” NPR president and CEO Katherine Maher is invited to testify.

Industry News

Audacy Observes Mental Health Awareness Month

May is Mental Health Awareness Month and Audacy announces its plans for this time dedicated to raising awareness and promoting understanding of mental health conditions. The month-long observance aims to reduce the stigma surrounding mental illness, increase access to mental healthim resources, and encourage people to prioritize their mental well-being. “I’m Listening,” Audacy’s flagship program created on the belief that the power of talk saves lives, is continuously committed to delivering more mental health conversations, resources, and pathways to help over 200 million listeners. The company says, “We are trusted companions and loyal friends to our listeners. We know the power of talk saves lives. We meet people where they are and assure them it’s okay to not be okay. Each year, Audacy activates ‘I’m Listening’ through national campaigns featuring artists, celebrities, and athletes who share their experiences with mental health. Partnering with the American Foundation for Suicide Prevention (AFSP), these events help raise awareness and support of issues that we all face in our daily lives. This year’s broadcast will air on Wednesday, September 25 from 7:00 pm to 9:00 pm.”

Industry News

Spann-Cooper Testifies on Behalf of AM Radio Bill; Shapiro Argues Against

During testimony on Tuesday (4/30) before the House Energy and Commerce Subcommittee on Innovation, Data and Commerce titled, “Preserving Americans’ Access to AM Radio,” Midway Broadcasting Corporation chairwoman and CEO Melody Spann-Cooper testified on behalf of theim National Association of Broadcasters. She said, “AM Radio is important to communities across the country not only because it is a cultural, news and sports oasis that educates the public, but also because it is a resilient lifeline during public safety emergencies. To put it as simply as I can, the foremost reason that Congress should care about AM radio is that it is a lifesaver. No other communications medium has the reach or resiliency of AM radio. A single station can be heard as far as 700 miles away. The signal cuts through buildings and mountains. In remote areas where no cell signal or FM station can be found, AM imis there. When the power goes out, radio stations can still be found on battery or crank radios, or in your car.” She argued that cell phone notifications alone in emergency situations are unreliable as power outages can affect cell service. Read her full statement here. Consumer Technology Association CEO Gary Shapiro testified against the AM radio legislation saying, “The power to determine what entertainment technologies belong in their cars should rest with American consumers, not with radio broadcasters.” He added, “On principle, we do not ask the U.S. or any other government to fund our industry, to mandate our products, or require consumers to spend extra money to buy them. We believe that marketplace competition, not dictates from the federal government, should determine which technologies thrive and grow. Absent a compelling reason for government to interfere in the marketplace, we believe that the appropriate government role is to let consumers decide what products and services they want.”  Read Shapiro’s full statement here.

Industry News

The “Tavis Smiley” Show Expands into 11 Markets

The “Tavis Smiley” radio show is adding 11 new affiliate stations to its national syndication venture. SmileyAudioMedia, Inc. says the program will launch on WHBP-FM, Orlando; WGPR-FM Detroit; WNOV, Milwaukee; KMGG-FM, Albuquerque; WFOV-FM, Flint, Michigan: KLEK-FM, Jonesboro,im Arkansas; WUVS-LP, Muskegon, Michigan; WVBH-LP, Benton Harbor, Michigan; WUMO-FM, Montgomery, Alabama; WMIS-AM, Natchez, Mississippi, and KBWC-FM, Marshall, Texas. Tavis Smiley says, “The show’s expansion into media markets across the United States, including heritage stations in key battleground states like Michigan and Wisconsin, represents the continuation of our vision for this innovative, unapologetically progressive programming. We will continue to provide our growing listener base with enlightening and empowering programming geared toward African Americans and other citizens of color, and we will cover topics that other radio shows are too timid to discuss.”

Industry News

Nielsen and Edison Research Partner for Quarterly Audio Listening Report

Nielsen and Edison Research are working together to offer a quarterly report called, The Record, that tracks the share of daily time spent with ad-supported audio. Nielsen says, “Marketers need to stay onim top of these trends when developing cross-channel media strategies. That’s why we created The Record – a quarterly look at how U.S. audiences spend their time with audio. An important tool imfor advertisers, artists, broadcasters, and podcasters alike, The Record offers a unique view of time spent with ad-supported content. The total use of audio is significant – Americans spend more than four hours with audio every day – and it’s important to view it from multiple lenses. Consumers give nearly 70% of their daily ad-supported audio time to radio, 20% to podcasts and the rest to streaming audio (music services) or satellite radio (select channels). Data from the first quarter of 2024 indicates that (for over-the-air and streaming combined), by format news/talk was tops with the 35+ demographic with a 12.3 share of total audience and was also first in persons 18+ with a 10.8 share of total audience.

TALKERS 2024 Uncategorized

Powerful Agenda Being Set for TALKERS 2024: Radio and Beyond

The forthcoming 27th annual installment of  the talk media industry’s longest running and most important national gathering will be meticulously documented on video for posterity. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state of the art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.”  Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance.  We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’  It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’”

All TALKERS 2024 activities take place in the Lawrence Herbert School of Communication on the campus of Hofstra University

REGISTRATION DESK OPEN

7:30 am to 5:00 pm

Registration Director: Barbara Kurland, Business Manager, TALKERS

Assistant Registration Director: Debbie Bernstein, Associate, TALKERS

EXHIBITION DISPLAYS OPEN

8:00 am to 5:00 pm

Backbone Networks

Representatives: George N. Capalbo, CTO; George L. Capalbo, Marketing Communications Director; Richard Cerny, President

Broadcasters General Store

Representatives: David Antoine, CBRE/CBNT, Sales Engineer; Buck Waters, Outside Sales Rep

Comrex

Representative: Chris Crump, CBNE, Senior Director of Sales & Marketing

BREAKFAST

8:00 am to 9:00 am

“Studio A” Television Sound Stage

Master of Ceremonies: Kevin Casey, VP/executive editor, TALKERS

Special Conference Kickoff: “Gaining Traction in a Noisy World”

Speaker: Joe “Pags” Pagliarulo, Host, “The Joe Pags Show”

Presentation of the Lifetime Achievement Award

Presenter: Mark Goldman, Co-founder/Media Relations Specialist, Goldman McCormick Public Relations.

Recipient: Howie Carr, Host, Howie Carr Radio Network

Sponsored by Sean Hannity / Premiere Networks

OPENING SESSION

9:00 am to 9:40 am

“Studio A” Television Sound Stage

Singing of the National Anthem 

Performed by: Daliah Wachs M.D., Host, “The Dr. Daliah Show”

Welcoming Greetings: “Radio and Beyond”

Speaker: Michael Harrison, Publisher, TALKERS

Presentation of the Woman of the Year Award

Special Remarks: Dave Gorab, VP/GM Talk Programming, SiriusXM Satellite Radio

Presenter: Larry Young, Host, WOLB, Baltimore

Recipient: Sharon “Sherry” Madison, Executive Producer, the Joe Madison Show, SiriusXM Satellite Network

Award Acceptance: TBA

Special Presentation: The Case for AM Radio

Introducer: Alex Fife, VP/Operations, Southeast, iHeartMedia, Total Traffic & Weather Network

Speaker: Bill Brady, Owner/Host, KFNX, Phoenix

Sponsored by the Doctor Asa Show

PANEL DISCUSSION: “GENERATING NEWS/TALK REVENUE IN THE DIGITAL ERA”

9:45 am to 10:25 am

“Studio A” Television Sound Stage

Introducer: Joe Thomas, Owner/PD/Host, WTON, Staunton, VA

Moderator: Steve Lapa, President, Lapcom Communications Corp.​

Panelists: Vince Benedetto, CEO, Bold Gold Media Group; John Caracciolo, President/CEO, JVC Broadcasting; Kathy Carr, President, Howie Carr Radio Network; Ron Hartenbaum, Managing Member, Crossover Media; Julie Talbott, President, Premiere Networks

Sponsored by The Martha Zoller Show

FIRESIDE CHAT: “THE STATE OF SPORTS TALK RADIO”

10:30 am to 10:55 am

“Studio A” Television Sound Stage

Host: Michael Harrison, Publisher, TALKERS

Guest: Fred Toucher, Co-host, Morning Show, WBZ-FM (98.5 The Sports Hub), Boston

Sponsored by Backbone Networks

PANEL DISCUSSION: “BRAVE NEW WORLD”

11:00 am to 11:35 am

“Studio A” Television Sound Stage

Moderator: Harry Hurley, Morning Host, WPG, Atlantic City

Panelists:  Scot Bertram, GM, WRFH/Radio Free Hillsdale 101.7 FM; Heather Cohen, President, The Weiss Agency; Steven Goldstein, CEO, Amplifi Media; Matthew B. Harrison, Esq., VP, associate publisher TALKERS / Senior Partner, Harrison Media Law; John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University.

Sponsored by Premiere Networks

PANEL DISCUSSION: “PROGRAMMING NEWS/TALK RADIO”

11:40 am to 12:20 pm

“Studio A” Television Sound Stage

Introducer: Paul Vandenburgh, Owner/Host, WGDJ (Talk 1300), Albany

Moderator: Mike McVay, President, McVay Media Consulting

Panelists: Grace Blazer, VP, National NTS Brand Coordinator, Director of News and AM Programming Florida Region, iHeartMedia Miami; Phil Boyce, SVP, spoken word format, Salem Media Group; Ops VP, New York region/WMCA/ AM 970 The Answer; Bill Hess, Corporate PD, News/Talk, Cumulus Media / PD WMAL, Washington, DC; Scott Lakefield, APD, WOR, New York; Doug Stephan, CEO/founder, Stephan Multimedia/host “Good Day” morning show; Greg Stocker, Brand Manager, WPHT, Philadelphia.

Sponsored by The Ramsey Show

KEYNOTE ADDRESS: GLENN BECK 

12:25 am to 12:55 pm

“Studio A” Television Sound Stage

Speaker: Glenn Beck, Host, “The Glenn Beck Show” / Premiere Networks

Sponsored by Resorts Casino Hotel Atlantic City

LUNCH

1:00 pm to 2:25 pm

“Studio A” Television Sound Stage

Lunch Master of Ceremonies: Michael Harrison, Publisher, TALKERS

Dean’s Message: “Welcome to Hofstra”

Speaker: Mark Lukasiewicz, Dean, Lawrence Herbert School of Communication, Hofstra University

Special Greeting: “In Front of the Camera” 

Speaker: Rob Finnerty, host, “Wake Up America,” Newsmax TV

Presentation of the Humanitarian of the Year Award

Recipient: John Curley, Host, KIRO, Seattle

Broadcasters Foundation of America Donation/Spotlight

Presenter: Harry Hurley, Morning Show Host, WPG, Atlantic City

Acceptance: Scott Herman, Chairman, Broadcasters Foundation of America

Sponsored by Newsmax TV

SPECIAL PRESENTATION: “THE GREAT DEBATE”

2:30 pm to 3:00 pm

“Studio A” Television Sound Stage

Debaters:  Mike Gallagher, Host, Salem Radio Networks; Thom Hartmann, Host, WYD Media

Moderator: Lee Harris, Director, Integrated Operations, NewsNation / WGN, Chicago

Sponsored by Our American Stories 

PANEL DISCUSSION: “BEYOND POLITICS”

3:05 pm to 3:40 pm

“Studio A” Television Sound Stage

Moderator: David Bernstein; GM, Broadcast Operations, TALKERS

Panelists: Asa Andrew, M.D., Host, the Doctor Asa Show; Mike “Bax” Baxendale, Co-host, Morning Show, WAQY (Rock 102), Springfield, MA; Lee Habeeb, CEO/Host/Producer, “Our American Stories”/American Private Radio; Danielle Lin, Producer/Host, “The Art of Living and the Science of Life”; Walter Sabo, consultant, Sabo Media Implementers/Host “Sterling On Sunday”; Daliah Wachs, M.D., Host, “The Dr. Daliah Show.”

Sponsored by Doug Stephan’s “Good Day”

PANEL DISCUSSION: “BEHIND THE MIC”

3:45 pm to 4:20 pm

“Studio A” Television Sound Stage

Moderator: Joe “Pags” Pagliarulo, Host, “The Joe Pags Show”

Panelists: Howie Carr, Host, Howie Carr Radio Network; Dom Giordano, Host, WPHT, Philadelphia; Jeff Katz, host, WRVA, Richmond; Chris Krok, Host, WBAP, Dallas; Frank Morano, Host, WABC, New York/Red Apple Audio Networks; Martha Zoller, Host, WDUN, Gainesville, GA

Sponsored by Radio America

PANEL DISCUSSION: “THE BIG PICTURE”

4:25 pm to 5:05 pm

“Studio A” Television Sound Stage

Moderator: Michael Harrison, Publisher, TALKERS

Panelists: Kraig T. Kitchin, CEO, Sound Mind, LLC; Chad Lopez, President, WABC, New York/Red Apple Audio Network; Chris Oliviero, Market President, Audacy New York; Deborah Parenti, Publisher, Radio Ink RBR+TVBRTavis Smiley, Host / Owner, KBLA, Los Angeles/Smiley AudioMedia; Lisa Wexler, Host, WICC, Bridgeport.

Sponsored by The Michael Berry Show 

CLOSING RECEPTION

5:10 pm to 6:15 pm

“Studio A” Television Soundstage

Presentation of Freedom of Speech Award

Closing Reception Master of Ceremonies: Harry Hurley, Host, WPG, Atlantic City

Special Guest Speaker: Brian Kilmeade, Host, FOX News Radio / FOX News Channel

Presenter: Michael Harrison, Publisher, TALKERS

Recipient: John Catsimatidis, CEO/Owner, WABC, New York / Red Apple Audio Network

Sponsored by C. Crane

More TBA

Program agenda subject to change without notice

Attendance at the conference is limited to members of the working media and directly associated industries as well as communication students enrolled in accredited learning institutions. All attendees will be required to register in advance on the phone payable by credit card. Because attendance will be limited and the agenda outstanding, the conference is again expected to be an early sellout. The all-inclusive registration fee covering convention events, exhibits, food, and services for the day is $379. Because space will be limited and a sellout is anticipated, all registrations are non-refundable. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. The closest hotel to the conference is the nearby Long Island Marriott-Uniondale but it is nearly sold out. For a list of area hotels within a short drive to Hofstra, please click here.

Industry News

AM Radio Legislative Hearing Set

Congressional Seal“Draft Legislation to Preserve Americans’ Access to AM Radio” is the title of a legislative hearing that House Energy and Commerce Committee chair Cathy McMorris Rodgers (R-Washington) and ranking member Frank Pallone (D-New Jersey) will hold the last day of the month (4/30). Rodgers and Pallone previously released draft legislation that mirrors legislative language the Senate Commerce Committee passed out last year. NAB president/CEO Curtis LeGeyt comments, “NAB is deeply grateful to chair Rodgers and ranking member Pallone for their continued leadership in safeguarding continued access to AM radio in new cars. With 82 million monthly listeners, AM radio is the backbone of the Emergency Alert System and serves as a trusted source of factual news and diverse programming in communities across the country. Local broadcasters look forward to continuing to work with [Rodgers, Pallone] and all committee members to ensure this critical communications medium remains accessible to listeners across the country.” The AM Radio for Every Vehicle Act (S.1669/H.R. 3413) currently has 48 co-sponsors in the Senate and 245 House co-sponsors. In related news KFNX, Phoenix owner Bill Brady will be delivering an address titled “The Case for AM Radio” at the forthcoming TALKERS 2024:Radio and Beyond conference on June 7 at Hofstra University.  More information in stories below and here.
Industry News

Berliner Resigns From NPR

NPR

As we reported just yesterday (TALKERS  4/17), NPR senior business editor Uri Berliner was suspended one week without pay from the public media organization after writing an essay for Substack publication The Free Press without first seeking permission from NPR as required by his contract. Now comes word from The New York Times that Berliner – who accused the broadcaster of liberal bias in that online piece – has resigned from the nonprofit. In his resignation letter, Berliner called NPR “a great American institution” that should not be defunded. In the letter posted on his X (formerly Twitter) account, Berliner writes, “I respect the integrity of my colleagues and wish NPR to thrive and do important journalism.” He, however, continues that he “cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems I cite in my Free Press essay.” CBS News notes that Katherine Maher, who became NPR’s CEO last month, wrote a staff memo several days after publication of Berliner’s essay addressing his criticisms of the organization’s editorial process. Among Berliner’s claims are that NPR is failing to consider other viewpoints and that it is fixated on diversity, equity and inclusion initiatives.   
Industry News

KSL, Salt Lake City Adds “America Tonight”

Kate DelaneyThis past Sunday (4/14) in Las Vegas, Kate Delaney was a keynote speaker for the NAB Leadership Foundation’s “Focus on Leadership” speaker series. The “America Tonight” host comments, “I was honored to speak at NAB this year. Radio, at its best, keeps and grows an audience with great storytelling, innovative use of audio and the experience you create for listeners.” Delaney’s NAB appearance coincided with the announcement that her Talk Media Network show joins the nighttime lineup of Bonneville Salt Lake City news/talk KSL, which just received an NAB Crystal Radio Award. “I’m thrilled ‘America Tonight’ can now be heard on KSL,” Delaney states. “It’s a powerful station with a rich history of serving its listeners.” Program director Kevin LaRue adds, “KSL is excited for overnight news programming with a combination of solid information and a big personality to be a trusted companion to our listeners.” Talk Media Network CEO Josh Leng remarks, “Kate Delaney is a pro’s pro. She’s made her own luck, through hard work and great communication. Talk Media Network is proud to be expanding her audience. Thank you KSL for continuing to invest in radio. Your operation is one of the best, shining examples in our business.” Meanwhile, “Amazing Americans” founder Jerry Schemmel passes hosting duties of the weekly, one-hour show he started in 2019 to Delaney who looks forward “to continuing to share compelling and captivating and inspirational stories of human achievement. Radio listeners are hungry for authentic, true-life stories, to leave them feeling inspired.” Meet Kate Delaney at TALKERS 2024: Radio and Beyond on June 7 at Hofstra University.
Industry News

TALKERS magazine Publishes the 2024 Heavy Hundred

TALKERS magazine publishes the 2024 edition of our long-running feature the 100 Most Important Radio Talk Show Hosts in America, also known as the Heavy Hundred. Talk hosts making this prestigious list are nominated and voted on by the TALKERS magazine editorial board based on hard and soft factors including (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. TALKERS editors acknowledge that compiling this annual list is as much art as science and that results are arguable. TALKERS magazine VP/executive editor Kevin Casey says, “Putting together this list of the 100 Most Important Radio Talk Show Hosts in America never gets any easier. The number of hard-working talk radio hosts across the country make winnowing this down to merely 100 a painstaking task. That said, the editorial board believes this year’s Heavy Hundred truly reveals a snapshot of the makeup of the American talk radio industry in 2024. Congratulations to those hosts making this year’s Heavy Hundred.” See the list here.

Industry News

TALKERS to Publish the 2024 Heavy Hundred Tomorrow (4/10)

im

TALKERS magazine will publish the 2024 edition of its long-running feature the 100 Most Important Radio Talk Show Hosts in America, also known as the Heavy Hundred, tomorrow (4/10) at 12:00 noon ET. Talk hosts making this prestigious list are nominated and voted on by the TALKERS magazine editorial board based on hard and soft factors including (in alphabetical order): courage, effort, impact, longevity, potential, ratings, recognition, revenue, service, talent, and uniqueness. TALKERS editors acknowledge that compiling this annual list is as much art as science and that results are arguable. TALKERS magazine VP/executive editor Kevin Casey says, “Putting together this list of the 100 Most Important Radio Talk Show Hosts in America never gets any easier. The number of hard-working talk radio hosts across the country make winnowing this down to merely 100 a painstaking task. That said, the editorial board believes this year’s Heavy Hundred truly reveals a snapshot of the makeup of the American talk radio industry in 2024. We’re excited to publish this year’s list on Wednesday.”

Industry News

Happy Eclipse Day!

im 

Stations and hosts around the nation report to TALKERS that they are getting mileage and traction out of today’s rare eclipse of the sun that is presenting the exciting phenomenon of totality in many parts of the country and near-totality in others. The story covers a range of angles from how to avoid the dangers of viewing the event without appropriate eye protection, to the tourism and travel implications, to the scientific basis of the event, and to myths and legends attached to it from a historical perspective. A number of hosts say the eclipse provides a welcome opportunity to provide a brief and fascinating natural topical alternative that is neither political nor a disaster. Some radio stations are providing listeners with safety-approved disposable glasses imprinted with their logos. Pictured above are almost exact similar takes on two topical themes depicted by world-renowned American ex-pat artist/musician and TALKERS contributor Bobbie Winston (a.k.a. La Femme Bobbie) based in Copacabana, Brazil for the past 35 years. The first is her 2020 piece titled “The New Normal” depicting life during the pandemic. The new one, “Total Eclipse,” just released is her impression of today’s cosmic event. Check her out here.

Industry News

Salem to Launch “This Week on the Hill” Radio/TV Show

Salem Media Group is launching “This Week On The Hill,” a new radio and television program set to debut on April 13 on the Salem Radio Network, Salem News Channel, Salem Podcast Network, and Townhall.com. The show will be hosted by Tony Perkins, president of the Family Research Council, and will feature House Speaker Mike Johnson (R-LA) as a frequent guest on the program. This weekly, one-hour radio/TV show will address issues facing Congress, the United States, and the world. Speakerim Johnson says, “I look forward to being a frequent guest on Tony’s show. This opportunity to speak directly to the American people about the most important developments in politics, policy, and culture will be important as we chart the path forward for Congress in these historic times.” Salem SVP Phil Boyce comments, “Salem is honored to kick off this important program with Speaker Johnson as guest host, who has worked tirelessly for conservative values since he took over the Speaker’s position. Tony Perkins, a nationally recognized expert in public policy, will be an excellent co-host, as the show deals with the important topics facing the House and the Speaker’s initiatives in getting his agenda passed.” Perkins adds, “I look forward to kicking off this new program with candid conversations with the House Speaker that will take listeners beyond the headlines and soundbites and inform them about what is really happening in our country and what citizens can do to influence the direction of our nation.” The show will be carried by Salem-owned news/talk stations nationwide, as well as affiliates of the Salem Radio Network. It will also air on the Salem News Channel weekends at 10:00 am ET, and 8:00 pm ET on Saturday and Sunday, as well as on demand on Salem Podcast Network, at Townhall.com, and on SNC.TV. SRN VP of news and talk Tom Tradup will serve as executive producer. Radio stations interested in the show can contact their SRN affiliate representative.

Industry News

WWO: Podcast Reach Now Matches That of TV

This week’s blog post from Cumulus Media | Westwood One’s Audio Active Group analyzes data from Edison Research’s just-released Infinite Dial study. Some of the takeaways from the study that are further explored in the post include: 1) No longer is podcasting a niche platform lacking scale:im Podcasting deserves a larger role in media plans as opposed to “test and learn” experimental buys. 135 million Americans, 47% of persons 12+, are reached monthly. Among demographics such as persons 18-34, 18-49, and 25-54, monthly reach is in the low 60% range; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 reach performance is as big as TV; 3) The ratio of monthly audiences who also listen weekly is an excellent measure of podcast habituation. At present, 71% of the monthly female podcast audience also listen weekly. This is the strongest female podcast habituation in the last decade; and 4) Currently, podcasts only represent 1% of total national ad spend, per Guideline’s Standard Media Index reporting. At the dawn of cable TV, legendary BBDO media chief Arnie Semsky created the “5% solution,” which stipulated that brands devote 5% of media budgets to cable. 5% is enough of allocation to generate meaningful impact. Semsky was prescient. His brands hugely benefited from taking an early, bold, and strong position in a growing new medium, a lesson for the marketers of today when it comes to podcasts. See the full blog post here.

Industry Views

Harrison Podcast Pays Tribute to Joe Lieberman

TALKERS founder Michael Harrison pays tribute to the late U.S. Senator Joe Lieberman on thisim week’s installment of the award-winning PodcastOne series, “The Michael Harrison Interview.” The program includes an archived interview conducted with Lieberman in 2018 for the podcast which offers valuable insight into his perspective on the Electoral College and the presidency of Donald Trump among other historic issues. Harrison describes the late senator and former VP candidate as, “one of the last true American statesmen of the modern era.” To listen to the podcast in its entirety, please click here.

Industry News

Edison: Podcast & Online Audio Listening Hit All-Time High

Edison Research announces the latest data from its annual survey The Infinite Dial – with support from Audacy, Cumulus Media, and SiriusXM Media – and reveals that “the portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs.” Some of the key findings include: 1) Podcast listening reach is up overall: 47% of the U.S. 12+im population has listened to a podcast in the last month, up 12% year over year; 34% of the U.S. 12+ population has listened to a podcast in the last week, up 10% year over year. Despite changes in how downloads are being delivered and counted, listening levels are up markedly; 2) Growth in podcast reach is driven by large increases among the number of female listeners: 45% of women in the U.S. age 12+ have listened to a podcast in the last month, up from 39% in 2023, an increase of 15%; 32% of women in the U.S. age 12+ have listened to a podcast in the last week, up from 27% in 2023, an increase of 19%; 3) Online audio listening hits the highest mark ever: 76% of those in the U.S. age 12+ have listened to online audio in the last month, an estimated 218 million people, 90% of those age 12-34 and 85% of those age 35-54 have listened to online audio in the last month; 4) 70% of those age 18+ who have driven or ridden in a car in the last month currently ever listen to radio as an audio source in their primary car; 55% listen to online audio and 32% listen to podcasts; and 5) 60% of those age 12+ have a traditional AM/FM radio set in their home. See the full study results here.

Industry News

Talk Media Industry Mourns Loss of “Popular Guest” Joe Lieberman

The death of former U.S. Senator Joe Lieberman (D-CT) yesterday (3/27) at the age of 82 sparked a wave of sad reaction across the talk media industry where he was fondly remembered as one of the most popular political guests during the height of his public career during the 90s and the first decade of the 2000s. During the turn of the century, he boldly straddled the boundaries between left and rightim ideology on an issue-by-issue basis – although infuriating his fellow Democrats on many an occasion. After leaving the Senate in 2012, he withdrew somewhat from the political spotlight to serve as an attorney in private practice and a college professor but remained outspoken on issues of politics and public policy. His most recent activities included founding the No Labels Group which condemns what Lieberman described as the “partisan polarization of our politics which prevents us from making the principled compromises on which progress in a democracy depends.” Lieberman said, “We need bipartisan leadership to break the gridlock in Washington that will unleash all the potential that is in the American people.” TALKERS publisher Michael Harrison had the opportunity to get to know Joe Lieberman very well while serving as a talk show host on Connecticut’s leading talk station, WTIC, Hartford in the early 1990s. Harrison states, “Joe Lieberman was always available at a moment’s notice to appear on the air with me during those golden days of talk radio’s modern era and it was apparent to me – as well as talk show hosts across the nation – that he wasn’t your ‘run of the mill politician’ who put party over country and avoided answering the tough questions. There was a profound honesty in his words and tone that inspired confidence, among even those who disagreed with him, that they were talking to a very solid, principles-based man.” Harrison continues, “Talk show hosts on both sides of the political divide loved him for his warmth, candor and accessibility.” Harrison concludes, “Al Gore would have been better served during his run for the presidency to have let Joe have freer reign over his media availability during the campaign, something the VP failed to do. Every request for Joe to be a guest – many of which were squashed – had to go through the Gore campaign which turned off a lot of Joe’s friends and admirers in both radio camps.”

In 2018, during the midpoint of the Donald Trump presidency, Michael Harrison scored a rare and illuminating interview with Joe Lieberman for his podcast and various platforms (including a “reunion” on WTIC).  Click here to listen. WABC, New York talk show host Frank Morano interviewed the former senator this past Friday (3/22) which is most likely his last radio interview.  Click here to listen.

Industry News

TALKERS News Notes

STC Media, LLC’s “Sports Talk Chicago” adds new affiliate WROK-AM, Rockford, Illinois, bringing the Jon Zaghloul-hosted show’s roster to nine stations. Zaghloul says, “I couldn’t be more excited to bring ‘Sports Talk Chicago’ to Rockford. I want to thank Townsquare Media, and, specifically, Chuck Armstrong and Johnny Vincent, for helping to make this new partnership happen. We are thrilled to bring our patented blend of opinionated, unfiltered sports talk to such a great city. And we continue to thank our affiliates and supporters for helping us to expand across the region!”

Multimedia sports platform OutKick announces that it finished February 2024 with 24 million total multiplatform views – up 4% versus February 2023 – and delivered 22 million total multiplatform minutes and 20.2 million total digital multiplatform unique visitors, according to data from Comscore. Outkick SVP and managing editor Gary Schreier says, “OutKick continues its great start to 2024 with growth across the platform and remains the destination for all the news where sports and culture intersect.”

The Library of American Broadcasting Foundation will present its third annual Insight Award to Emmy Award-winning broadcaster, author, and philanthropist Soledad O’Brien during the NAB Show Welcome on April 15. The Insight Award recognizes an individual or organization for an outstanding artistic or journalistic work or body of work that enhances the public’s understanding of the role, operation, history or impact of media in our society. Previous recipients include LeVar Burton and “60 Minutes.”

Industry News

TALKERS News Notes

The NAB launches the 2024 Election Toolkit – an online resource that provides local television and radio broadcasters with tips and resources to combat misinformation, drive get-out-the-vote efforts and cover local, state and federal elections. NAB president and CEO Curtis LeGeyt states, “Research suggests only about a third of Americans believe the upcoming 2024 election will be both honest and open, and nearly two-thirds believe that disinformation will influence the outcome. Broadcasters’ trusted local journalism combats the overwhelming tide of misinformation and disinformation online, making our role in providing accurate information this election season more important than ever.” Check it out here.

Former President Donald Trump sat down for a wide-ranging interview with WABC, New York’s Sid Rosenberg, on the “Sid and Friends in the Morning” program. Trump talked about his stance on abortion, the war in Gaza and his bid to win the White House this November.

Cumulus Media and MLB’s Los Angeles Dodgers agree to renew their partnership to air Dodgers games on KYVB, Oxnard-Ventura.

Cumulus Media’s Westwood One is the official network audio broadcast partner of the NCAA, and will once again be home to every game in the NCAA Division I Men’s Basketball Tournament. Westwood One will present each game through the National Championship on April 8.

Industry News

TALKERS News Notes

New York City radio personality Jim Kerr – host of the “Jim Kerr Rock and Roll Morning Show” on iHeartMedia’s Q104.3 – is celebrating 50 years on the air in the Big Apple. Kerr began hosting morning radio in New York City on March 18, 1974. The station is planning a week of special events to commemorate Kerr’s incredible achievement.

Triton Digital announces its partnership with ID5 to introduce rich audience data to Triton’s Audio Marketplace. Triton says this partnership will improve advertising targeting and addressability in the audio space while complying with privacy regulations globally. Triton chief product officer Benjamin Masse says, “ID5’s ID technology is transforming how the advertising world operates through the creation of listener profiles and its privacy-first approach. Providing access to these listener profiles, supported by rich data, will enhance the value of the inventory available in the Triton Digital Audio Marketplace. We are encouraged by the promising results we have witnessed so far and are excited to be partnering with ID5 to bring this technology to more advertisers.”

PodcastOne announces the extension of its partnership with A+E Networks for the exclusive sales and distribution rights to true crime podcasts “Cold Case Files” and “I Survived.” As part of the agreement, the two media companies will expand their relationship and introduce two new podcasts based on A&E’s long-running television programs, “American Justice” and “City Confidential.”

Industry News

WWO Blog: Edison’s Ad Supported Audio Data

This week’s blog post from Cumulus Media’s Westwood One Audio Active Group looks at data from the Edison Research Q4 2023 Share of Ear study focusing on data regarding ad-supported audio, as the post says, “what advertisers care about.” Seven key takeaways analyzed include: 1) Advertisers need to “take the me out of media” as they wildly overestimate Spotify and Pandora audiences andim dramatically understate AM/FM radio’s shares; 2) AM/FM radio represents the dominant ad-supported audio platform with a 68% overall share and a massive 86% in-car share; 3) In a typical day in America, 95% of Americans never listen to ad-supported Spotify. 94% never listen to ad-supported Pandora; 4) Podcasts’ audience soars. At a 20% share of ad-supported audio, podcasts now represent one out of every five minutes of U.S. ad-supported audio; 5) Among registered voters, AM/FM radio leads in ad-supported audience share (68%) followed by podcasts (21%); 6) After a pandemic lull, the proportion of AM/FM radio listening occurring in-car roars back; and 7) Powered by podcasts, spoken word is on a tear: 40% of all time with ad-supported audio goes to spoken word, up from 27% pre-pandemic. See the blog post here.

Industry News

TALKERS News Notes

iHeartPodcasts – along with creator and producer Lars Jacobson – announce “Fodor’s Guide to Espionage.” This series is based on the true story of popular travel writer Eugene Fodor who secretly used his profession as a cover to spy for the CIA. Taking place in the 1960s, it is a globetrotting, jet-setting spy series centered around the biggest events of the Cold War that will take listeners on an exotic vacation and high stakes spy mission every week.

Cumulus Media’s Westwood One is presenting 24 NCAA Men’s and Women’s Basketball games from Conference Championship Week. Coverage begins tomorrow (3/9) with the Ohio Valley Conference Championship game, and continues through Selection Sunday, March 17, with broadcasts that day of the Ivy League, the SEC, and the American Athletic Championship games. Westwood One will also broadcast Selection Sunday, which will reveal the 68-team field for both the men’s and the women’s tournaments. Jason Horowitz will host Selection Sunday coverage with PJ Carlesimo and Debbie Antonelli as analysts.

Industry News

FCC Commissioner Carr Cheers TikTok Legislation

FCC Commissioner Brendan Carr releases a statement supporting the “Protecting Americans from Foreign Adversary Controlled Applications Act” which would ban the TikTok app “unless TikTok genuinely divests from its ties to the Communist Party of China.” Carr comments, “TikTok’s own conduct makes clear that it is beholden to the CCP and presents an unacceptable threat to U.S. national security.im Indeed, TikTok has been caught engaging in a pattern of illicit surveillance and making false statements about personnel in Beijing accessing sensitive U.S. user data. These facts were laid bare for the world to see when the House Energy and Commerce Committee held a TikTok oversight hearing last year. And that is why there is now a broad, bipartisan consensus that TikTok cannot continue to operate in the U.S. in its current form. I want to applaud the strong, bipartisan leadership that Members of Congress have shown in advancing this bill, which would definitively resolve the serious national security threats TikTok poses by banning the app or requiring that it genuinely sever ties to the CCP. This is a smart, threat-specific bill that would address a clear and present danger. I hope that this bill will soon become law.”

Industry News

Edison Research: Urban, Suburban, and Rural Listening Matters

According to data from Edison Research’s Share of Ear study, the listening habits of Americans change depending on whether they live in an urban, suburban or rural setting. Edison says, “Those who live in rural areas spend a much higher portion of their audio listening time with AM/FM radio, as compared withim those living in suburban or urban areas. Rural listeners spend 43% of their daily audio listening time with AM/FM radio and radio streams, compared with urban listeners who spend 34% of their time with AM/FM radio and radio streams. Meanwhile, Urban listeners spend over twice as much of their daily audio time with podcasts as rural listeners. Urban listeners spend 13% of their daily audio time with podcasts compared with rural listeners who spend 6% of their daily time with podcasts.” Interestingly, if you combine the AM/FM listening and podcast listening numbers for Urban, Suburban and Rural listeners, these numbers are essentially the same – between 47% and 49%. Edison notes, “It appears that the ‘time budget’ for radio and podcasting combined is consistent across locations; it is just the apportionment of that time that varies.”

Industry News

Matthew B. Harrison Holds Court Over Section 230 Explanation for Law Students at 1st Circuit Court of Appeals in Boston

As an attorney with extensive front-line expertise in media law, TALKERS associate publisher and senior partner in the Harrison Legal Group Matthew B. Harrison (pictured at right on the bench), was selected to hold court as “acting” judge in a moot trial involving Section 230 for law students engaged in a nationalim competition last evening (2/22) at the 1st Circuit Court of Appeals in Boston, MA. The American Bar Association, Law Student Division holds a number of annual national moot court competitions. One such event, the National Appellate Advocacy Competition, emphasizes the development of oral advocacy skills through a realistic appellate advocacy experience with moot court competitors participating in a hypothetical appeal to the United States Supreme Court. This year’s legal question focused on the Communications Decency Act – “Section 230” – and the applications of the exception from liability of internet service providers for the acts of third parties to the realistic scenario of a journalist’s photo/turned meme being used in advertising (CBD, ED treatment, gambling) without permission or compensation in violation of applicable state right of publicity statutes. Harrison tells TALKERS, “We are at one of those sensitive times in history where technology is changing at a quicker pace than the legal system and legislators can keep up with – particularly at the consequential juncture of big tech and mass communications. I was impressed and heartened by the articulateness and grasp of the Section 230 issue displayed by the law students arguing before me.”

Industry News

Edison: Joe Rogan Among Top Podcasts Consumed by Black Listeners

Edison Research – in celebration of Black History Month – showcases the Top 10 podcasts among Black listeners from the latest Edison Podcast Metrics release. According to Edison’s Infinite Dial 2023, 45% of Black Americans in the U.S. age 12+ have listened to podcasts in the last month, and 28% haveim listened in the past week. The list shows the Top 10 Podcasts in the U.S. based on the number of Black weekly podcast listeners for Q4 2023. “The Joe Rogan Experience” was the #1 podcast listened to by the Black audience surveyed, but six of the top 10 are hosted by Black hosts. They include: #2 “The Breakfast Club,” #4 “Drink Champs,” #5 “Million Dollaz Worth of Game,” #6 “The Joe Budden Podcast,” #7 “The Steve Harvey Morning Show,” and #9 “ShxtsNGigs.” According to the The Black Podcast Listener Report from Edison Research, SXM Media, and Mindshare, 63% of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts include Black stories and perspectives. Fifty percent of adult Black monthly podcast listeners say that it is very or somewhat important that podcasts are hosted by Black hosts.

Industry News

LABF Announces New Board Members

The Library of American Broadcasting Foundation (LABF) announces that Tony Coles, Dr. Caroline Frick, and Leo MacCourtney have been elected to the organization’s board of directors. The announcement was made by co-chairs Heidi Raphael, Beasley Media Group chief communications officer, and Jack Goodman, former NAB general counsel and longtime DC-based communications attorney. Tony Coles is president of multi-cultural business and development and president of BIN: Black Information Network. Frick is an associate professor at the University of Texas, and MacCourtney is president of Katz Television Group.

Industry Views

Pending Business: Q2

By Steve Lapa
Lapcom Communications Corp
President

imHave we passed the disappointment of 2023?

If ad sales at your radio station finished last year up double digits (excluding digital) please skip past the next few paragraphs. If you’re in the same boat as most radio ad sellers across the country at various levels – i.e. local, national, syndication, network – last year was a struggle.

Now then, how is Q1 shaping up?

Are you making up for lost ground, like the airline business, automotive business, restaurants or are you still pushing that boulder uphill? Here is some straight-from-the-field unfiltered feedback:

1. Valentine’s Day at most restaurants was one of the busiest on record. People at the packed-in table next to ours waited two hours after sitting to be served. So much for a 6:45 pm reservation. They got free dessert. Seriously?

2. Travel is back, make no mistake about it. Discount airfares are a thing of the past on the big-name airlines. At 6’2” I really believe my knees should not be touching the seat in front of me in comfort class on most major airlines.

3. Try negotiating a new car deal this month. No, not the incentives on the 2023 models, I’m talking 2024 in 2024. As the goodfellows said back home, fuhgeddaboudit.

There is nothing wrong with trying to make up for the lost income of the Covid years. After all, testing the pricing upside in business is the American way. We pay more, tip more, and adjust. It is the Darwin theory eating into our wallets every day. So why are most broadcast radio sales teams at all levels still throwing it against the wall to see what sticks? I see it every day in my marketing work. We have lost touch with the excitement, the “wow” factor, the customizations, the basic intangibles of selling the great talent we represent.

Let us learn from other successful businesses. Travel pitches pent-up demand, restaurants make sure you will get the special occasion marketing message no matter where you are, and the auto business, well the ships and chips are in!

What do we not understand about the current weakness in our broadcast radio sales strategy?

1. How current is your value proposition? Successful podcasters like Joe Rogan and Alex Cooper along with YouTubers, Facebook, Instagram, and all social media have changed the game-forever. How does your value proposition stand out today?

2. Talk radio will not go away. Programmers and talent will learn what they need to adjust to refocus one of the great radio formats ever created since someone said, “Let’s play the top 40 songs over and over.”

3. Let us start re-thinking what broadcast radio sellers need to prioritize to make a difference-today.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Milk It

By Holland Cooke
Consultant

imIf last week’s column didn’t out me as an utter Smerconish fan-boy, this week’s will. Find his 2/10 CNN show online. It may be the best hour of cable news Talk TV I’ve ever seen; and having hosted several hundred myself, I don’t say so casually.

After Special Counsel Robert K. Hur’s report on President Biden’s mishandling of classified material characterized him as a “sympathetic, well-meaning, elderly man with a poor memory,” Michael’s poll asked: “Should Jill Biden suggest to her husband that he not seek re-election?”

50,504 votes (not a misprint): 63.85% Yes, 36.15% No.

Guest James Carville quipped that “Today is the youngest you’ll ever be for the rest of your life;” and he noted that LBJ didn’t drop out of the 1968 race until March.

Meanwhile, the D.C. Circuit Court of Appeals rejects Donald Trump’s claim of immunity from prosecution for the potential crimes tied to trying to stay in office despite losing the election…AND polls consistently demonstrate that most Americans don’t want a Biden-Trump rematch in 2024. Undaunted, Nikki Haley asks “do we really want two 80-year-olds” to be the choice?

With all due respect to Rush Limbaugh for leading the vaunted “Talk Radio Revolution” back then, this format’s golden age is NOW. We are in the suspense business. Milk it.

TALKERS publisher Michael Harrison asks, “Does the current crop of hosts, trained to preach to their target audience choirs, have the skill and balls to take advantage of the frustrated – even desperate – mood of the greater American public outside their narrow-minded core followers? And will their bosses allow them to even try?”

While I share his concern, I am advising news/talk stations that the “news” component is MUCH more tactically opportune than the “talk” – even for FOX News Radio affiliates which program major syndicated political hosts. ABC and CBS newscasts are also big assets, appointment listening if we promote overtly.

Specific goal: Add occasions-of-tune-in. How: “With SO much changing SO quickly now, stay close to the news. Check-in for a quick [name of network] update, every half hour…here. [dial positions, call letters].”

Local news people: This tactic will better expose your work too. Emulate your network’s writing style, latest-aspect-first, short sentences, use sound, and sound different than last hour.

Hosts: LISTEN. If callers barely let you get a word in edgewise, you’re playing this just right.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins”and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Veteran Industry Executive Corinne Baldassano Exits Take On The Day, LLC

Radio industry legend Corinne Baldassano has exited her longtime position with Take On The Day, LLC – the highly successful production and management company founded and owned by Dr. Laura Schlessinger and media entrepreneur Geoff Rich to produce and manage the iconic radio personality’s radio show (SiriusXM Satellite Radio) and related projects. Baldassano joined the firm in 2005 serving as its senior vice president of programming and marketing. Based in Los Angeles, she is widely recognized as a multi-format radio pioneer as well as a leading advocate for women being afforded equal opportunities in programming and management. Her background and accomplishments in the business are extensive going all the way back to 1970 where she broke ground for female executiveim roles in management in both music and news at such stations as New York’s WHN (in news) and WPLJ (as music director). Among the highlights in her remarkable career, she served as the ABC group’s first female program director at KAUM-FM, Houston and as PD at the Boston Globe’s WSAI-FM, Cincinnati. At one point she was vice president of programming for the ABC Radio Networks. Other senior managerial stops include Watermark production studio (American Top 40 and American Country Countdown), United Stations, and as senior vice president of programming for Sony-Warner’s radio division, SW Networks. Baldassano was a co-founder and an initial board member of the Mentoring and Inspiring Women, Inc group, which sprang from the first list of women honored by Radio Ink in 1998 (on which she was included). She tells TALKERS, “In my years at Take On The Day, LLC, I built wonderful relationships with advertisers, affiliates, SiriusXM, multiple charities and Dr. Laura Schlessinger’s loyal listeners. I am truly grateful for the years spent with Dr. Laura and Geoff Rich, as the company grew and diversified into live theatrical shows nationwide, podcasts, online stores that benefited Children of Fallen Patriots Foundation, and much more. We had a great time, and I have nothing but warm wishes for their continued success as we all move on to new chapters.” She adds, “As one of the co-founders and a former board member, I will continue to work closely with Mentoring and Inspiring Women in Radio, Inc, where I serve as a key mentor to amazing women rising to be the next generation of leaders in radio. It’s one of the most important things I’ve ever done, and I get inspired by these women each and every day.” Baldassano can be emailed at baldassanoc@gmail.com or by phone at 310-562-3083.