Search Results for: american

By Andy Gladding, Ed.D.
WMCA 570 / WNYM 970 Radio, NY
WRHU 88.7 FM, Hofstra University
Chief Engineer

Following the 2024 election cycle, there has been a flurry of conversation and speculation over the diminishing role linear media played in deciding the outcome of high-profile national races. With both the Trump and Harris teams choosing to heavily engage with social media influencers, digital media outlets and podcasters, campaign operatives have demonstrated that they are willing to shift their political ad spending into newer forms of broadcast messaging. This has called into question just how much influence and effectiveness legacy media has over audiences in the current media market.

However, not every country shares this perception. In 2020, WRHU Radio Hofstra University in New York formed an alliance with 89.5FM Bush Radio in Cape Town, South Africa. Bush Radio is the oldest community radio station in South Africa, having long been an established voice for the Cape Town area since the early 1990s. With programming in three languages and a highly diverse staff, the station is deeply ingrained in the fabric of the Cape Town media space. The parallel goals of WRHU and Bush Radio, specifically emphasis on local journalism, community programming and educational radio training, provided a strong foundation for the stations to build this joint venture. The purpose of this partnership was to explore the power and reach of community radio in each station’s respective broadcast area. Since the inception of this relationship, both stations have enjoyed a continuous flow and exchange of ideas, goals and programming, even co-producing a weekly show called “1World Radio,” which highlights news, talk and music content featured WRHU and Bush Radio.

Bush Radio journalists Jasnine Roberts, Lydia Marwanqana, Renato Van Schalkwyk, and Adrian Louw tour the Salem Radio New York facilities with chief engineer Andy Gladding (pictured in rear) and assistant production manager Alex Garrett (pictured in front).

As part of this alliance, the stations were able to engage in a radio exchange program commencing just before the 2024 U.S. elections. With monies gained from a cultural grant, Bush Radio sent five radio journalists abroad to New York and Washington, DC to cover the national elections. The purpose of this trip was for the Bush Radio journalists to have the opportunity to see the American democratic process up close and later report their findings back to the Cape Town listening audience.

During the New York leg of their journey, I had the pleasure of offering our colleagues from WRHU’s “sister station” an up close and personal look at some of the New York’s finest broadcast institutions. The Bush Radio journalists, using WRHU as their base of operations, had the chance to visit New York Public Radio, Salem Media of New York, Long Island News Radio and fellow NCE broadcasters at WHPC and WCWP. Bush Radio members had the opportunity to interview local politicians, interface with student journalists and even participate in some radio broadcasts, including AM970’s “The Arthur Aidala Power Hour” “The One Leg Up Podcast” with Alex Garrett and WRHU’s Hofstra’s Morning Wake Up Call.

At the beginning of their visit, the Bush Radio team had a number of pre-conceived notions about the American electoral process, national media and cultural ideals. They were all aware of the large impact that American media has had on the rest of the world, with most of their impressions of the USA generally rooted in older idioms of American pop culture, specifically things they had seen on MTV, NBC, ABC and other international network programming originating from the United States. They believed the American elections were similar to the south African cycle, with campaigns lasting only for a few months and a generally receptive population to the post-election outcomes.

However, after spending some time in New York City, Washington, D.C. and Long Island conducting interviews and analyzing news reporting during their visit, their perspective was much different. The Bush Radio journalists were amazed at the drastic differences in reporting they saw across different news outlets. They observed that different stations were geared to provide favorable reporting to targeted audiences, which was something they noted didn’t happen back in South Africa. They were also surprised at how divided and polarized Americans were, summing the experience to how people would choose sides as if they were rooting for a favorite football or soccer team. Finally, they noticed that while the national media seemed to be coalescing around Harris as their preferred candidate, the polling was pointing towards a Trump victory. The stark differences between the bias of the media verses the national momentum was also surprising to them.

According to the Bush Radio journalists, they felt that linear network and community broadcasting carried a much larger influence back home than it did in the United States. They believed that this was partially because much of their domestic population does not have access to broadband internet, which meant that many still relied on terrestrial broadcasting to receive their information. However, they also observed that many people they spoke to had developed a distrust of the media. The South African journalists believed that much of this sentiment stemmed from apparent media bias, since the national reporting didn’t seem to accurately reflect the polling trends. They also pointed out that due to the wide array of media outlets and digital content providers that were available to the public, there seemed to be a dilution of credibility across all media sources, as the sheer volume of stories made it difficult for people to fact check all of the decentralized information.

However, the Bush journalists also observed that many Americans held the First Amendment in high regard. Freedom of speech and expression is a relatively young concept in post-apartheid South Africa. The journalists were amazed at the confidence and accessibility Americans presented when it came to sharing personal opinions or thoughts. This, according to the Bush Radio journalists, was not a widely accepted practice back home.

Many of the journalists were also amazed at the willingness of different groups to cross “traditional cultural lines” to vote for candidates that were from different ethnic backgrounds. They noted that back home, voters from specific racial backgrounds would generally align with candidates that were of a similar race. According to the journalists, this demonstrated that the idea of being “American” alongside the marketing of a candidate was a unique force that could work against ingrained or learned racial stereotypes and biases.

Despite the contentious nature of the elections and the high level of emotion generated by the outcome, the Bush Radio folks believed that the American democratic process was indeed intact and that their role as community radio journalists was now more important than ever. They noted that if they could be the “standard-bearers” of the news and produce reliable and credible content, it would draw greater listenership to their linear programming. According to the journalists, credibility was the most important element a radio station could have, especially as people around the world look for new ways to consume information. They acknowledged the fact that regardless of our cultural differences, they saw a similar passion for broadcasting and community service among their radio counterparts in New York, especially after interfacing with the students at WRHU. They also learned a very valuable lesson during their visit, specifically that New York pizza has the power to bring opposing groups together, as it was their observation this celebrated cuisine seemed to be served at every management meeting that required uncomfortable discussions or decision making. As one of the Bush journalists exclaimed after enjoying his first slice, “this pizza could solve all of the world’s problems.”

As a continuation of the WRHU-Bush Radio partnership, members of WRHU have been invited to travel to Cape Town in February and participate in the reporting on the results of the South African elections. Based on the feedback from the South African journalists, I am confident that this experience will be just as rewarding and exciting as it was for the Bush Radio participants.

1World Radio airs every Tuesday between 4:00 pm and 5:00 pm on WRHU, Radio Hofstra University.

Dr. Andrew Gladding is the chief engineer of the Salem Media stations in New York City – WMCA 570 / WNYM 970 – as well as WRHU 88.7 FM, Hofstra University, where he also serves as a lecturer on communications.  He can be reached at 516-527-0764 or andyg@nycradio.com.

By Holland Cooke
Consultant

Pick a market, any market, in which one local TV station’s newscasts crush the competition. Experience that station’s – and its competitors’ – smartphone apps. You will find the winner’s app more helpful and user-friendly that competitors’ apps.

Nine-in-ten Americans own a smartphone, up from 35% in Pew Research Center’s first such survey in 2011.

So, although not mathematically in-tab to ratings, online content contributes to on-air numbers. Local TV’s linear broadcast product earns your trust, and the station empowers you with on-demand convenience. It won’t confine its use case to living room consumption, and radio shouldn’t settle for in-car + listen-at-work.

Chunks

That TV station likely live-streams its local newscast, just as radio station apps play what’s sent to the transmitter. And in my experience, radio station apps that autoplay when launched get more traffic than apps that ask you to click more than once to listen live. No need to explain portability to Baby Boomers who are lifelong AM/FM listeners, and whose first radio fit in the pocket (and whose annual USA retail spend is a demographically disproportionate $548.1 billion). And anyone younger already lives on a smartphone.

TV has a head start fitting its work into the phone, because 6:00 and 11:00 pm newscasts are already stacks-of-stories, easily repurposed online as short, searchable, single-topic videos. But too often, a news/talk radio station’s on-demand content is merely hourlong airchecks, not the moment within that hour that somehow enables listeners. Got “three ways to avoid [dilemma]” or “…to save big on___?” If you isolate those clips for easy access on apps, use your air to say it’s there, and link that mp3 to your social media, it gets shared, and you earn more Time Spent Listening.

Another opportunity to make the audience the show.

Recently, one of the stations I monitor had a technical glitch with its text system. Normally, listeners can use that same call-in number to text OR send a voice text. But for several days, the text function malfunctioned, so hosts explained that listeners could leave voice messages, and what they got was GOLD.

“Use the QR code on your screen…”

Another TV advantage. Radio doesn’t have a screen, but should put its QR code everywhere it can. Link it to your app install.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

This presidential election cycle provided a number of insights, revelations, and takeaway lessons for news/talk radio.  And by using the term “news/talk radio” I mean all spoken word platforms on the AM/FM dial including commercial, public, educational, and ethnic outlets that provide news, politics, and commentary.  They are all RADIO.

1. ​Conservative talk radio is legitimate. Its detractors who claim its content and opinions only address a relatively small percentage of the American public and a dying demographic are obviously misreading the tea leaves.  Conservative talk radio is big, influential, and a long-time bellwether of American public opinion.  Conservative talk radio would do much better than it already does in terms of ratings and revenue if it were supported by its preponderance of financially crippled and intestinally paralyzed owners with the resources it needs to do what it does with maximum effectiveness.  The genre should stay the course, perhaps with renewed vigor and variety.

2. The potential for liberal talk radio has never been greater in the modern era.  Opinion radio works best when it is the resistance to “big” anything – big government, big media, big business, big religion, big tech, big pharma, and big BS. There are key differences between playing cultural offense and defense in this game.  The stage is now set for the first time since the blessed repeal of the Fairness Doctrine for a tremendous resistance and galvanizing on the left side of talk radio’s commercial offerings… now that the shoe is obviously on the other foot.  This should not be executed at the expense of conservative talk radio.  There are enough dead in the water music stations out there ready for new life.  And don’t tell me about Air America.  That’s ancient and inapplicable history.  I’m a broadcaster, not a politician. The true “battleground” of today’s dynamically polarized society should and can take place to a large and healthy extent on the AM and FM dial!  At present, YouTube is eating radio’s lunch with its energetic lineup of outstanding independent liberal talk talent (as well as conservative).

3. Public radio needs to come clean. Until public radio gets honest with itself as to what it actually represents on the true spectrum of public opinion, it will not realize growth, but rather a continuing background wallpaper role in American politics and cultural relevance. A new level of self-honesty will provide public radio with the boost it so desperately needs to move in a more pertinent direction.

4. Ethnic talk radio does not represent political monoliths. Time to wake up to that obvious fact and stop with the insulting blinders and stereotypes.

5. Joe Rogan. The radio industry should never have allowed Joe Rogan and those who will follow in his footsteps to be a non-AM/FM talk show host.   Talk radio and talk media are cousins and they currently are still genetically connected.  But they are also competitors and talk radio is fighting an uphill battle in that struggle.

Michael Harrison can be contacted at michael@talkers.com. 
 

Do people get the media and government they deserve? Is the mainstream press really “fake news” and unfair to the MAGA movement? What are the true threats to American democracy at play in this rapidly changing era?  Lars Larson is this week’s featured guest on the TALKERS MEDIA YouTube video channel’s “Up Close Far Out with Michael Harrison” and the award-winning PodcastOne audio series, “The Michael Harrison Interview.”  Larson, ranked #14 on the 2024 TALKERS Heavy Hundred and approaching his 50^th anniversary in broadcasting, hosts two syndicated versions of his long-running 12:00 noon to 4:00 pm (PT) show on flagship station, KXL, Portland, OR.  One is carried on approximately 26 Radio Northwest Network (RNW) stations in Oregon, Washington, and Idaho.  The other is heard on more than 100 stations across the nation on the Compass Media Networks.  During his illustrious career, Larson has been the recipient of more than 70 awards from the Associated Press, Society of Professional Journalists, and the National Press Club, as well as two Emmys and a Peabody for his reporting and documentaries.  In a candid discussion that covers a variety of contemporary hot button issues, Larson provides the conservative media perspective on the controversial Trump Rally at Madison Square Garden along with his take on mainstream news coverage, in general, of the 2024 presidential race.  The conversation also taps into burgeoning Middle East tensions, social media, artificial intelligence, the state of journalism, the First Amendment, privacy rights, the power of TV to distort reality, plus the tenets of Marxism, Naziism, socialism, and capitalism, as well as the unique political makeup of the Portland area.  Don’t miss this!

To view the video in its entirety, please click here.

To listen to the audio version in its entirety, please click here. MHInterview.com

By Holland Cooke
Consultant

Possibly not — beginning Sunday — unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, and the U.S. Virgin Islands. Everywhere else, clocks will change when we “fall-back” on November 3.

By Holland Cooke
Consultant

Possibly not — beginning Sunday — unless you live in Hawaii and Arizona (except the Navajo Nation) or American Samoa, Guam, the Northern Mariana Islands, Puerto Rico, or the U.S. Virgin Islands. Everywhere else, clocks will change when we “fallback” on November 3.

It’s uncanny how just that one-hour shift impacts listeners’ lives. So, it’s a BIG topic of conversation. Plan now to empathize with the emotional and practical adjustments they’re confronting, including…

Increased Morning Light:

• Positive: With the clock set back, it becomes lighter earlier in the morning, which can help people wake up more easily and feel more alert, especially for those who need to start their day early.
• Negative: For people who start their day later, they may not notice much of a change, but the adjustment period can still be disruptive.

Shorter Evenings:

• Positive: The extra hour of light in the morning might be useful for early morning commuters, outdoor activities, or children heading to school.
• Negative: On the downside, the sun sets earlier in the evening, meaning it gets dark sooner. This can affect evening activities and make commutes home feel less pleasant or even more dangerous due to reduced visibility.

Disruption to Sleep Patterns:

• Positive: The “fall back” of the clock gives people an extra hour of sleep, which many enjoy.
• Negative: Some people experience disrupted sleep patterns and may feel temporarily groggy as their bodies adjust to the new time.

Health and Mood:

• Positive: For some, the extra morning light can improve mood and reduce symptoms of Seasonal Affective Disorder (SAD).
• Negative: The early evening darkness can lead to feelings of fatigue, a drop in energy levels, or contribute to “winter blues” or SAD. especially as daylight becomes limited.

Impact on Productivity:

• Positive: People may feel more productive in the morning due to earlier sunlight.
• Negative: However, the earlier sunset could reduce motivation to engage in activities after work or school, potentially leading to a decrease in evening productivity.

Safety Considerations:

• Positive: More daylight in the morning can make commuting safer for drivers and pedestrians during rush hour.
• Negative: With darker evenings, there’s an increased risk of accidents, especially for people who are walking or biking.

Energy Consumption:

• Positive: Energy usage patterns may shift because of less artificial light being used in the morning.
• Negative: However, people tend to use more lighting and heating in the evenings, which may counterbalance the potential energy savings.

Impact on Schedules:

• Positive: Some people enjoy having the extra hour in their day when DST ends.
• Negative: For parents and workers, adjusting children’s or personal routines to the earlier darkness can be challenging.

What’s a radio station to do?

• Bump with or play songs related to time (Cyndi Lauper “Time After Time,’ Cher‘s “If I Could Turn Back Time”).

• Explain the history of DST.

• Ask listeners’ opinions on DST. Do they love it or hate it? You’ll hear both.

• “How will you spend your extra hour?”

• Give away nostalgic items (like retro vinyl records or vintage tech).

• Sleep tips from health professionals and mental health experts.

• Advertisers offer “10% off for the extra hour! Sale only valid from midnight to 1:00 am.”

• Coffee or breakfast gift card giveaways.

• Pertinent commercial copy hooks, i.e., “It’s time for a new ___!”

And please note: It’s “Daylight Saving Time,” not “Daylight Savings Time.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

By Holland Cooke
Consultant